{"id":243232,"date":"2024-06-06T14:35:04","date_gmt":"2024-06-06T12:35:04","guid":{"rendered":"https:\/\/rtrsports.com\/vzorec-1-sponzorstvi-tabaku\/"},"modified":"2026-10-16T18:25:11","modified_gmt":"2026-10-16T16:25:11","slug":"vzorec-1-sponzorstvi-tabaku","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/formula-1-sponsorship-tobacco\/","title":{"rendered":"Tab\u00e1k ve F1: kdy se Formule 1 rozlou\u010dila s cigaretov\u00fdmi sponzory"},"content":{"rendered":"

Cigaretov\u00ed sponzo\u0159i, tedy tab\u00e1k ve F1<\/strong>, zmizeli z voz\u016f mezi lety 2005 a 2007. V Evrop\u011b sm\u011brnice 2003\/33\/ES od 31. \u010dervence 2005<\/strong> zak\u00e1zala sponzorstv\u00ed tab\u00e1kov\u00fdch firem na akc\u00edch, kter\u00fdch se \u00fa\u010dastn\u00ed v\u00edce zem\u00ed Unie, jako jsou Velk\u00e9 ceny; t\u00e9m\u011b\u0159 v\u0161echny t\u00fdmy ukon\u010dily smlouvy do konce roku 2006 a v roce 2007 zbylo jen Ferrari s Marlboro, kter\u00e9 bylo naposledy otev\u0159en\u011b vid\u011bt na Velk\u00e9 cen\u011b \u010c\u00edny. Spojen\u00ed tab\u00e1ku a Formule 1 t\u00edm ale neskon\u010dilo: jen n\u011bkolikr\u00e1t zm\u011bnilo jm\u00e9no.<\/p>\n

T\u00e9m\u011b\u0159 \u010dty\u0159icet let, od prvn\u00edho cigaretov\u00e9ho sponzora v roce 1968, byl tab\u00e1k ekonomick\u00fdm srdcem Formule 1. Barvil nejslavn\u011bj\u0161\u00ed vozy historie, platil mzdy i aerodynamick\u00e9 tunely, a kdy\u017e musel odej\u00edt, donutil tento sport znovu vymyslet sv\u016fj model sponzorstv\u00ed. Stoj\u00ed za to p\u0159ipomenout, jak se to stalo, i proto, \u017ee dnes se stejn\u00e1 hra hraje s jin\u00fdmi citliv\u00fdmi kategoriemi.<\/p>\n

Zlat\u00e1 l\u00e9ta: kdy\u017e m\u011bly vozy F1 barvy cigaret<\/h2>\n

Marlboro z\u016fstalo s McLarenem dvacet t\u0159i let, od roku 1974 do roku 1996, a od roku 1997 se stalo titul\u00e1rn\u00edm sponzorem Ferrari. Kolem t\u00e9to osy se pohybovaly Camel, Rothmans, John Player Special, West, Mild Seven, Benson & Hedges, Lucky Strike a Gauloises. Ka\u017ed\u00e1 zna\u010dka m\u011bla sv\u016fj symbolick\u00fd v\u016fz: \u010dernozlat\u00fd Lotus John Player Special a pak \u017elut\u00fd Lotus Camel mlad\u00e9ho Ayrtona Senny<\/strong>, b\u00edlo-\u010derven\u00fd McLaren Marlboro z jeho titul\u016f, modr\u00fd Benetton Mild Seven Michaela Schumachera.<\/p>\n

\"Ayrton<\/p>\n

Byla to doba, kdy zna\u010dka cigaret nebyla jen logem na bo\u010dnici: byla livrej\u00ed, n\u00e1zvem t\u00fdmu, vizu\u00e1ln\u00ed identitou, kterou si fanou\u0161ci pamatuj\u00ed dodnes. A n\u011bkdy byla i odv\u00e1\u017en\u00fdm marketingov\u00fdm experimentem, jako BAR z roku 1999, kter\u00fd cht\u011bl pro sv\u00e9 dva vozy dv\u011b r\u016fzn\u00e9 livreje, Lucky Strike pro Jacquese Villeneuva a 555 pro Ricarda Zontu. FIA na\u0159\u00eddila, aby oba vozy vypadaly stejn\u011b, a t\u00fdm odpov\u011bd\u011bl livrej\u00ed rozd\u011blenou nap\u016fl, s Lucky Strike na jedn\u00e9 stran\u011b a 555 na druh\u00e9, spojen\u00fdmi zipem namalovan\u00fdm na p\u0159\u00eddi.<\/p>\n

Cesta k z\u00e1kazu<\/h2>\n

Prvn\u00ed velk\u00fd evropsk\u00fd p\u0159edpis, sm\u011brnice 98\/43\/ES, obecn\u011b zakazovala reklamu a sponzorstv\u00ed tab\u00e1kov\u00fdch v\u00fdrobk\u016f, ale 5. \u0159\u00edjna 2000 ji Soudn\u00ed dv\u016fr Evropsk\u00fdch spole\u010denstv\u00ed na \u017ealobu N\u011bmecka zru\u0161il. Evropa za\u010dala znovu s c\u00edlen\u011bj\u0161\u00edm textem, sm\u011brnic\u00ed 2003\/33\/ES<\/strong>, kter\u00e1 zakazuje p\u0159eshrani\u010dn\u00ed reklamu a sponzorstv\u00ed tab\u00e1kov\u00fdch v\u00fdrobk\u016f v tisku, rozhlase, na internetu a na akc\u00edch, kter\u00fdch se \u00fa\u010dastn\u00ed v\u00edce zem\u00ed Unie, co\u017e je kategorie, do n\u00ed\u017e podle Evropsk\u00e9 komise pat\u0159\u00ed Velk\u00e9 ceny Formule 1. Televizi u\u017e pokr\u00fdvala sm\u011brnice z roku 1989.<\/p>\n

\u010clensk\u00e9 st\u00e1ty ji musely uplat\u0148ovat do 31. \u010dervence 2005. FIA se sna\u017eila h\u00e1jit lh\u016ftu ze zru\u0161en\u00e9 sm\u011brnice, 1. \u0159\u00edjna 2006, a dokonce hrozila \u017ealobou, proto\u017ee se ob\u00e1vala, \u017ee Velk\u00e9 ceny z Evropy odejdou. Nakonec skute\u010dn\u00fd kalend\u00e1\u0159 vypadal takto: v roce 2005 vstupuje evropsk\u00fd z\u00e1kaz v platnost, t\u00e9m\u011b\u0159 v\u0161echny t\u00fdmy ukon\u010duj\u00ed tab\u00e1kov\u00e9 smlouvy do konce roku 2006 a v roce 2007 z\u016fst\u00e1v\u00e1 na trati jedin\u00fd t\u00fdm s cigaretov\u00fdm sponzorem.<\/p>\n

Velk\u00e9 ceny bez tab\u00e1ku a livreje s fantazi\u00ed<\/h2>\n

Ne\u017e se z\u00e1kaz stal evropsk\u00fdm, n\u011bkter\u00e9 zem\u011b ho zavedly samy a v t\u011bchto z\u00e1vodech musely t\u00fdmy jezdit bez zna\u010dky. Tak vznikly n\u011bkter\u00e9 z nejz\u00e1bavn\u011bj\u0161\u00edch livrej\u00ed historie. Jordan m\u011bnil Benson & Hedges v roce 1997 na \u201eBitten & Hisses\u201c<\/strong>, v letech 1998 a\u017e 2000 na \u201eBuzzin‘ Hornets\u201c<\/strong> a v roce 2001 na \u201eBitten Heroes\u201c, s p\u0159\u00edd\u00ed ozdobenou jako had, sr\u0161e\u0148 a \u017eralok. McLaren v roce 1997 zakryl n\u00e1pis West logem s dvojitou hv\u011bzdou a v letech 1999 a 2000 ho na n\u011bkter\u00fdch Velk\u00fdch cen\u00e1ch bez tab\u00e1ku nahradil jm\u00e9ny sv\u00fdch jezdc\u016f: \u201eMika\u201c na voze H\u00e4kkinena a \u201eDavid\u201c na voze Coultharda.<\/p>\n

\"Mika<\/p>\n

Stejn\u00e9 obdob\u00ed pro\u017eila i MotoGP. Na Yamaze Valentina Rossiho se na Velk\u00fdch cen\u00e1ch, kde se tab\u00e1k nesm\u011bl ukazovat, n\u00e1pis Gauloises m\u011bnil v obrovsk\u00e9 \u201eGO!!\u201c<\/strong>. Pak p\u0159i\u0161ly sezony Yamahy Camel, v letech 2006 a 2007; obchodn\u00ed p\u0159\u00edb\u011bh \u0161ampion\u00e1tu vypr\u00e1v\u00edme na str\u00e1nce o sponzorstv\u00ed v MotoGP<\/a>.<\/p>\n

\"Valentino<\/p>\n

Ferrari a Marlboro: posledn\u00ed, kdo ode\u0161el<\/h2>\n

V roce 2007 bylo Ferrari<\/strong> jedin\u00fdm t\u00fdmem s tab\u00e1kov\u00fdm sponzorem. Po v\u011bt\u0161inu sezony se n\u00e1zev Marlboro neobjevoval: na jeho m\u00edst\u011b byl b\u00edlo-\u010derven\u00fd \u010d\u00e1rov\u00fd k\u00f3d, zat\u00edmco skute\u010dn\u00e1 loga byla k vid\u011bn\u00ed jen v Bahrajnu, Monaku a \u010c\u00edn\u011b. Velk\u00e1 cena \u010c\u00edny 2007 byla naposledy, kdy v\u016fz Formule 1 otev\u0159en\u011b uk\u00e1zal zna\u010dku cigaret.<\/p>\n

\u010c\u00e1rov\u00fd k\u00f3d z\u016fstal na Ferrari a\u017e do roku 2010, kdy ho t\u00fdm po obvin\u011bn\u00edch z podprahov\u00e9 reklamy odstranil od Velk\u00e9 ceny \u0160pan\u011blska. Od roku 2018 se Philip Morris vr\u00e1til na v\u016fz s Mission Winnow<\/strong>, komunika\u010dn\u00ed iniciativou v\u011bnovanou prom\u011bn\u011b firmy sm\u011brem k budoucnosti bez kou\u0159e: v roce 2019 Ferrari zna\u010dku na Velk\u00e9 cen\u011b Austr\u00e1lie odstranilo pot\u00e9, co m\u00edstn\u00ed zdravotnick\u00e9 \u00fa\u0159ady zah\u00e1jily vy\u0161et\u0159ov\u00e1n\u00ed, a smlouva titul\u00e1rn\u00edho sponzora, odhadovan\u00e1 tiskem na zhruba 125 milion\u016f eur ro\u010dn\u011b, skon\u010dila na konci roku 2021. Dnes Ferrari jezd\u00ed s HP jako titul\u00e1rn\u00edm sponzorem, o \u010dem\u017e p\u00ed\u0161eme v \u010dl\u00e1nku o Ferrari a HP<\/a>.<\/p>\n

Philip Morris ale Maranello nikdy neopustil. Z\u016fstal partnerem t\u00fdmu, v prosinci 2025 prodlou\u017eil vztah trvaj\u00edc\u00ed p\u0159es pades\u00e1t let, od Velk\u00e9 ceny Ab\u00fa Zab\u00ed 2025 ukazuje na voze v n\u011bkter\u00fdch z\u00e1vodech svou zna\u010dku nikotinov\u00fdch s\u00e1\u010dk\u016f ZYN<\/strong> a od 1. ledna 2026 je Premium Partnerem Scuderie Ferrari HP.<\/p>\n

Tab\u00e1k dnes: od cigarety k nikotinu<\/h2>\n

Tab\u00e1k z Formule 1 nezmizel, jen zm\u011bnil produkt, a dnes je na dvou z nejslavn\u011bj\u0161\u00edch t\u00fdm\u016f \u0161ampion\u00e1tu. Vedle Ferrari se ZYN m\u00e1 od roku 2019 McLaren<\/strong> za partnera British American Tobacco, kter\u00e9 na v\u016fz p\u0159ineslo nejprve platformu \u201eA Better Tomorrow\u201c a pak bezd\u00fdmn\u00e9 zna\u010dky jako Vuse a nikotinov\u00e9 s\u00e1\u010dky Velo; v roce 2024 byla smlouva prodlou\u017eena o n\u011bkolik let a mezi koncem roku 2025 a rokem 2026 bylo Velo v centru kampan\u00ed v obchodech duty free na leti\u0161t\u00edch, kde to p\u0159edpisy dovoluj\u00ed. Pr\u00e1v\u011b o tom se p\u0159ou regul\u00e1to\u0159i a zdravotnick\u00e9 organizace: zda je nikotinov\u00e1 zna\u010dka reklamou na tab\u00e1k, nebo ne.<\/p>\n

Pro zna\u010dku, kter\u00e1 dnes zva\u017euje Formuli 1, je ponau\u010den\u00ed dvoj\u00ed. Za prv\u00e9, citliv\u00e9 kategorie nezmiz\u00ed, jen se p\u0159esunou: po tab\u00e1ku p\u0159i\u0161el na \u0159adu alkohol, s pravidly podle jednotliv\u00fdch zem\u00ed, kter\u00e1 vysv\u011btlujeme v pr\u016fvodci o alkoholu ve F1<\/a>. Za druh\u00e9, mezeru po cigaret\u00e1ch zaplnila nov\u00e1 odv\u011btv\u00ed, od telekomunikac\u00ed po energetiku, od financ\u00ed po technologie, kter\u00e1 zm\u011bnila samotn\u00fd zp\u016fsob sponzorov\u00e1n\u00ed: tento p\u0159echod jsme popsali ve \u010dty\u0159ech \u00e9r\u00e1ch sponzorstv\u00ed v motorsportu<\/a>. Abyste pochopili, jak dnes do \u0161ampion\u00e1tu vstoupit, v\u00fdchoz\u00edm bodem je na\u0161e str\u00e1nka o sponzorstv\u00ed ve Formuli 1<\/strong><\/a>.<\/p>\n

\r\n\r\n

\u010cast\u00e9 ot\u00e1zky o tab\u00e1ku ve F1<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Kdy Formule 1 p\u0159estala m\u00edt cigaretov\u00e9 sponzory?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Mezi lety 2005 a 2007. Od 31. \u010dervence 2005 evropsk\u00e1 sm\u011brnice 2003\/33\/ES zak\u00e1zala sponzorstv\u00ed tab\u00e1kov\u00fdch firem na akc\u00edch s v\u00edce zem\u011bmi Unie, jako jsou Velk\u00e9 ceny; ostatn\u00ed t\u00fdmy ukon\u010dily smlouvy do roku 2006 a v roce 2007 zbylo jen Ferrari s Marlboro.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Pro\u010d Marlboro u\u017e nesponzoruje Formuli 1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Proto\u017ee z\u00e1kony o tab\u00e1ku, po\u010d\u00ednaje evropskou sm\u011brnic\u00ed z roku 2003 uplat\u0148ovanou od roku 2005, zakazuj\u00ed sponzorstv\u00ed mezin\u00e1rodn\u00edch sportovn\u00edch akc\u00ed. Philip Morris ale z\u016fstal s Ferrari spojen: s \u010d\u00e1rov\u00fdm k\u00f3dem do roku 2010, s Mission Winnow v letech 2018 a\u017e 2021, s nikotinovou zna\u010dkou ZYN od roku 2025 a jako Premium Partner od roku 2026.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kter\u00fd z\u00e1vod F1 byl posledn\u00ed s otev\u0159en\u011b uk\u00e1zan\u00fdm cigaretov\u00fdm sponzorem?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Velk\u00e1 cena \u010c\u00edny 2007 s Ferrari v barv\u00e1ch Marlboro. V t\u00e9 sezon\u011b bylo Ferrari jedin\u00fdm t\u00fdmem s tab\u00e1kov\u00fdm sponzorem a zna\u010dku ukazovalo jen v Bahrajnu, Monaku a \u010c\u00edn\u011b.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kdo byli hlavn\u00ed tab\u00e1kov\u00ed sponzo\u0159i Formule 1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Marlboro s McLarenem v letech 1974 a\u017e 1996 a jako titul\u00e1rn\u00ed sponzor Ferrari od roku 1997, Camel s Lotusem, Williamsem a Benettonem, John Player Special s Lotusem, West s McLarenem, Mild Seven s Benettonem a Renaultem, Benson & Hedges s Jordanem, Lucky Strike s BAR a Rothmans s Williamsem.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Jsou ve Formuli 1 je\u0161t\u011b tab\u00e1kov\u00e9 firmy?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Ano, s jin\u00fdmi produkty ne\u017e cigaretami. British American Tobacco je od roku 2019 partnerem McLarenu s bezd\u00fdmn\u00fdmi zna\u010dkami Vuse a Velo a smlouva byla v roce 2024 prodlou\u017eena; Philip Morris je partnerem Ferrari, od roku 2025 ukazuje na voze nikotinovou zna\u010dku ZYN a od roku 2026 je Premium Partnerem.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Co d\u011blaly t\u00fdmy na Velk\u00fdch cen\u00e1ch, kde byl tab\u00e1k zak\u00e1zan\u00fd?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

M\u011bnily n\u00e1pisy a zachov\u00e1valy barvy: Jordan m\u011bnil Benson & Hedges na \u201eBuzzin‘ Hornets\u201c, McLaren nahrazoval West jm\u00e9ny jezdc\u016f, Yamaha Rossiho ukazovala \u201eGO!!\u201c m\u00edsto Gauloises a Ferrari pou\u017e\u00edvalo \u010d\u00e1rov\u00fd k\u00f3d.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Cigaretov\u00ed sponzo\u0159i, tedy tab\u00e1k ve F1, zmizeli z voz\u016f mezi lety 2005 a 2007. V Evrop\u011b sm\u011brnice 2003\/33\/ES od 31. \u010dervence 2005 zak\u00e1zala sponzorstv\u00ed tab\u00e1kov\u00fdch firem na akc\u00edch, kter\u00fdch se \u00fa\u010dastn\u00ed v\u00edce zem\u00ed Unie, jako jsou Velk\u00e9 ceny; t\u00e9m\u011b\u0159 v\u0161echny t\u00fdmy ukon\u010dily smlouvy do konce roku 2006 a v roce 2007 zbylo jen Ferrari s […]<\/p>\n","protected":false},"author":2,"featured_media":197796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232],"tags":[],"class_list":["post-243232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nTab\u00e1k ve F1: kdy a pro\u010d cigaretov\u00ed sponzo\u0159i zmizeli<\/title>\n<meta name=\"description\" content=\"Tab\u00e1k ve F1: od z\u00e1kazu EU v roce 2005 po posledn\u00ed z\u00e1vod Ferrari s Marlboro v roce 2007 a\u017e k ZYN u Ferrari a Velo u McLarenu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/formula-1-sponsorship-tobacco\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tab\u00e1k ve F1: kdy se Formule 1 rozlou\u010dila s cigaretov\u00fdmi sponzory\" \/>\n<meta property=\"og:description\" content=\"Tab\u00e1k ve F1: od z\u00e1kazu EU v roce 2005 po posledn\u00ed z\u00e1vod Ferrari s Marlboro v roce 2007 a\u017e k ZYN u Ferrari a Velo u McLarenu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/formula-1-sponsorship-tobacco\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta 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