{"id":243268,"date":"2024-06-13T12:46:26","date_gmt":"2024-06-13T10:46:26","guid":{"rendered":"https:\/\/rtrsports.com\/akvizice-spolecnosti-dorna-spolecnosti-liberty-media-nova-era-motogp\/"},"modified":"2025-06-02T13:25:39","modified_gmt":"2025-06-02T11:25:39","slug":"akvizice-spolecnosti-dorna-spolecnosti-liberty-media-nova-era-motogp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/akvizice-spolecnosti-dorna-spolecnosti-liberty-media-nova-era-motogp\/","title":{"rendered":"Akvizice spole\u010dnosti Dorna spole\u010dnost\u00ed Liberty Media: nov\u00e1 \u00e9ra MotoGP"},"content":{"rendered":"

Z\u00edsk\u00e1n\u00ed
\nDorna<\/strong>
\n<\/a> spole\u010dnost\u00ed Liberty Media<\/strong> p\u0159edstavuje v\u00fdznamn\u00fd miln\u00edk ve sv\u011bt\u011b motoristick\u00e9ho sportu. Tento strategick\u00fd krok, potvrzen\u00fd po m\u011bs\u00edc\u00edch spekulac\u00ed, spo\u010d\u00edv\u00e1 v tom, \u017ee spole\u010dnost Liberty Media z\u00edsk\u00e1 v\u011bt\u0161inov\u00fd pod\u00edl 86 % ve spole\u010dnosti Dorna, kter\u00e1 je zodpov\u011bdn\u00e1 za provoz spole\u010dnosti Dorna.
\nMotoGP<\/strong>
\n<\/a>,
\nMotoE,<\/strong>
\n<\/a> Superbike<\/a>,<\/strong> \u017eensk\u00fd okruhov\u00fd \u0161ampion\u00e1t a \u0159adu dal\u0161\u00edch sv\u011btov\u00fdch z\u00e1vod\u016f. Tato historick\u00e1 ud\u00e1lost p\u0159in\u00e1\u0161\u00ed MotoGP<\/strong> a
\nFormule 1<\/strong>
\n<\/a> pod stejnou organiza\u010dn\u00ed z\u00e1\u0161titu, co\u017e m\u016f\u017ee zm\u011bnit prost\u0159ed\u00ed z\u00e1vod\u016f na dvou a \u010dty\u0159ech kolech.<\/p>\n

Souvislosti akvizice<\/h2>\n

Zapojen\u00ed spole\u010dnosti Liberty Media do MotoGP<\/strong> se o\u010dek\u00e1valo a n\u011bkolik indici\u00ed tomu nasv\u011bd\u010dovalo. Jmenov\u00e1n\u00ed Dana Rossomonda<\/strong> do vysok\u00e9 funkce ve spole\u010dnosti Dorna spolu s uveden\u00edm prvn\u00edho americk\u00e9ho sponzora (eBay) a jedn\u00e1n\u00edm s americkou televizn\u00ed spole\u010dnost\u00ed TNT signalizuje jasn\u00fd z\u00e1m\u011br za\u010dlenit MotoGP do portfolia spole\u010dnosti Liberty Media. Dal\u0161\u00edmi n\u00e1znaky byla \u010dast\u00e1 p\u0159\u00edtomnost Stefana Domenicaliho<\/strong>v paddocku MotoGP a vznik nov\u00e9ho t\u00fdmu Trackhouse<\/strong>.<\/p>\n

\"Alex<\/h2>\n

Strategick\u00e9 d\u016fsledky pro MotoGP<\/h2>\n

Akvizice spole\u010dnost\u00ed Liberty Media by m\u011bla ob\u011bma stran\u00e1m p\u0159in\u00e9st zna\u010dn\u00e9 v\u00fdhody. Spole\u010dnost Dorna z\u00edsk\u00e1v\u00e1 partnera s prokazateln\u00fdmi zku\u0161enostmi v oblasti zvy\u0161ov\u00e1n\u00ed komer\u010dn\u00ed hodnoty motoristick\u00e9ho sportu, co\u017e dokl\u00e1d\u00e1 \u00fasp\u011bch spole\u010dnosti Liberty Media ve Formuli 1. Pro spole\u010dnost Liberty Media je tato akvizice p\u0159\u00edle\u017eitost\u00ed k diverzifikaci a roz\u0161\u00ed\u0159en\u00ed vlivu v motoristick\u00e9m sportu<\/strong> za relativn\u011b n\u00edzkou cenu.<\/p>\n

Srovn\u00e1vac\u00ed anal\u00fdza: MotoGP a Formule 1<\/h2>\n

Obrat MotoGP, kter\u00fd je p\u0159ibli\u017en\u011b o \u0161estn\u00e1ctinu vy\u0161\u0161\u00ed ne\u017e obrat Formule 1<\/strong>, ukazuje potenci\u00e1l r\u016fstu pod veden\u00edm spole\u010dnosti Liberty Media. P\u0159\u00edjmy Formule 1 se v roce 2023 vy\u0161plhaly na 3,2 miliardy dolar\u016f<\/strong>, a to d\u00edky n\u00e1r\u016fstu sponzoringu, vys\u00edlac\u00edch pr\u00e1v a prosperuj\u00edc\u00ed celosv\u011btov\u00e9 fanou\u0161kovsk\u00e9 z\u00e1kladn\u011b. Pro srovn\u00e1n\u00ed, celkov\u00e9 p\u0159\u00edjmy<\/strong> MotoGP od sponzor\u016f \u010dinily v roce 2023 87,95 milionu dolar\u016f<\/strong>, p\u0159i\u010dem\u017e celkov\u00e9 p\u0159\u00edjmy<\/strong> s\u00e9rie dos\u00e1hly 486 milion\u016f eur<\/strong>. Rozd\u00edl mezi t\u011bmito \u010d\u00edsly podtrhuje obrovskou p\u0159\u00edle\u017eitost pro MotoGP zopakovat n\u011bkter\u00e9 \u00fasp\u011b\u0161n\u00e9 strategie Formule 1.<\/p>\n

Pou\u010den\u00ed z \u00fasp\u011bchu Formule 1<\/h2>\n

\u0158\u00edzen\u00ed Formule 1 spole\u010dnost\u00ed Liberty Media v uplynul\u00fdch osmi letech je vzorem pro mo\u017en\u00fd v\u00fdvoj MotoGP<\/strong>. Mezi kl\u00ed\u010dov\u00e9 strategie, kter\u00e9 p\u0159isp\u011bly k exponenci\u00e1ln\u00edmu r\u016fstu Formule 1, pat\u0159\u00ed:<\/p>\n

    \n
  • Demografick\u00e1 expanze:<\/strong> P\u0159il\u00e1kat mlad\u0161\u00ed a rozmanit\u011bj\u0161\u00ed glob\u00e1ln\u00ed publikum.<\/li>\n
  • Vylep\u0161en\u00fd medi\u00e1ln\u00ed obsah:<\/strong> Vytv\u00e1\u0159en\u00ed prvot\u0159\u00eddn\u00edho obsahu, kter\u00fd zvy\u0161uje z\u00e1bavn\u00ed hodnotu sportu a jeho obchodn\u00ed potenci\u00e1l.<\/li>\n
  • Spekt\u00e1kl ud\u00e1losti:<\/strong> Prom\u011bna z\u00e1vod\u016f ve velk\u00e9 ud\u00e1losti s rekordn\u00ed n\u00e1v\u0161t\u011bvnost\u00ed.<\/li>\n
  • P\u0159erozd\u011blov\u00e1n\u00ed zisku:<\/strong> Zaveden\u00ed syst\u00e9mu, kter\u00fd zajist\u00ed zdrav\u00fd rozpo\u010det pro v\u0161echny t\u00fdmy prost\u0159ednictv\u00edm rozd\u011blen\u00ed zisku z televizn\u00edch a medi\u00e1ln\u00edch pr\u00e1v.<\/li>\n
  • Ikonick\u00e1 \u0159ada:<\/strong> \u00dasp\u011bch seri\u00e1lu „Drive to Survive“ na Netflixu, kter\u00fd zv\u00fd\u0161il z\u00e1jem fanou\u0161k\u016f a roz\u0161\u00ed\u0159il atraktivitu tohoto sportu.<\/li>\n<\/ul>\n

    \"bagnaia\"<\/h2>\n

    Potenci\u00e1ln\u00ed v\u00fdzvy a p\u0159\u00edle\u017eitosti<\/h2>\n

    Navzdory slibn\u00fdm vyhl\u00eddk\u00e1m je p\u0159ed n\u00e1mi n\u011bkolik v\u00fdzev a p\u0159\u00edle\u017eitost\u00ed. Mezi hlavn\u00ed oblasti, na kter\u00e9 se zam\u011b\u0159uje, pat\u0159\u00ed:<\/p>\n

      \n
    • M\u00e9dia a vys\u00edl\u00e1n\u00ed:<\/strong> \u0158e\u0161en\u00ed pot\u0159eby pru\u017en\u011bj\u0161\u00ed multimedi\u00e1ln\u00ed manipulace, kter\u00e1 by zv\u00fd\u0161ila dosah sportu. P\u0159epracov\u00e1n\u00ed vys\u00edlac\u00edch smluv s c\u00edlem zv\u00fd\u0161it sledovanost, zejm\u00e9na v zem\u00edch se stagnuj\u00edc\u00ed nebo klesaj\u00edc\u00ed sledovanost\u00ed.<\/li>\n
    • Pronik\u00e1n\u00ed na trh v USA:<\/strong> Zvy\u0161ov\u00e1n\u00ed po\u010dtu akc\u00ed v USA, aby bylo mo\u017en\u00e9 proniknout na velk\u00fd americk\u00fd trh.<\/li>\n
    • Sponzoring a p\u0159\u00edjmy:<\/strong> P\u0159ehodnocen\u00ed syst\u00e9mu sd\u00edlen\u00ed komer\u010dn\u00edch p\u0159\u00edjm\u016f s c\u00edlem p\u0159il\u00e1kat nov\u00e9 sponzory a zv\u00fd\u0161it finan\u010dn\u00ed stabilitu t\u00fdm\u016f.<\/li>\n
    • Technologick\u00e9 p\u0159edpisy<\/strong>: \u00daprava \u00fa\u010dastnick\u00fdch p\u0159edpis\u016f tak, aby se kladl d\u016fraz na z\u00e1vody na trati p\u0159ed technologick\u00fdm pokrokem, a t\u00edm se z\u00e1vody staly nap\u00ednav\u011bj\u0161\u00edmi a p\u0159\u00edstupn\u011bj\u0161\u00edmi pro \u0161ir\u0161\u00ed publikum.<\/li>\n<\/ul>\n

      Budoucnost MotoGP pod veden\u00edm spole\u010dnosti Liberty Media<\/h2>\n

      Spole\u010dnost Liberty Media se zam\u011b\u0159\u00ed na zv\u00fd\u0161en\u00ed komer\u010dn\u00ed, medi\u00e1ln\u00ed a ekonomick\u00e9 atraktivity<\/strong> MotoGP<\/strong>. To zahrnuje:<\/p>\n

        \n
      • Storytelling a branding:<\/strong> Zlep\u0161en\u00ed vypr\u00e1v\u011bn\u00ed o tomto sportu s c\u00edlem zd\u016fraznit atletiku, dovednosti a dramati\u010dnost, kter\u00e9 k motocyklov\u00fdm z\u00e1vod\u016fm na vysok\u00e9 \u00farovni neodmysliteln\u011b pat\u0159\u00ed.<\/li>\n
      • Roz\u0161\u00ed\u0159en\u00ed trhu:<\/strong> Zkoum\u00e1n\u00ed nov\u00fdch trh\u016f a zapojen\u00ed nov\u00fdch v\u00fdrobc\u016f za \u00fa\u010delem roz\u0161\u00ed\u0159en\u00ed atraktivity a finan\u010dn\u00ed z\u00e1kladny sportu.<\/li>\n
      • Inkluzivita a udr\u017eitelnost:<\/strong> Pokra\u010dov\u00e1n\u00ed v integraci MotoE, podpora pou\u017e\u00edv\u00e1n\u00ed ekologick\u00fdch materi\u00e1l\u016f a paliv a podpora iniciativ, kter\u00e9 jsou v souladu se z\u00e1sadami ESG (Environmental, Social, and Governance).<\/li>\n<\/ul>\n

        \u00dasvit nov\u00e9 \u00e9ry<\/h2>\n

        Akvizice spole\u010dnosti Dorna spole\u010dnost\u00ed Liberty Media<\/strong> p\u0159edznamen\u00e1v\u00e1 novou \u00e9ru MotoGP. D\u00edky zku\u0161enostem a zdroj\u016fm spole\u010dnosti Liberty Media je MotoGP p\u0159ipravena na v\u00fdrazn\u00fd r\u016fst, a to jak z obchodn\u00edho hlediska, tak z hlediska glob\u00e1ln\u00edho dosahu. Tato transformace pravd\u011bpodobn\u011b p\u0159inese vzru\u0161uj\u00edc\u00ed zm\u011bny pro fanou\u0161ky, t\u00fdmy i komer\u010dn\u00ed partnery a MotoGP se tak za\u0159ad\u00ed po bok Formule 1 jako hlavn\u00ed motoristick\u00e1 s\u00e9rie.<\/p>\n

        D\u00edky vyu\u017eit\u00ed osv\u011bd\u010den\u00fdch strategi\u00ed spole\u010dnosti Liberty Media<\/strong>a jejich p\u0159izp\u016fsoben\u00ed jedine\u010dn\u00e9mu kontextu motocyklov\u00fdch z\u00e1vod\u016f se MotoGP<\/strong> vyd\u00e1v\u00e1 na vzru\u0161uj\u00edc\u00ed cestu r\u016fstu a transformace.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Z\u00edsk\u00e1n\u00ed Dorna spole\u010dnost\u00ed Liberty Media p\u0159edstavuje v\u00fdznamn\u00fd miln\u00edk ve sv\u011bt\u011b motoristick\u00e9ho sportu. Tento strategick\u00fd krok, potvrzen\u00fd po m\u011bs\u00edc\u00edch spekulac\u00ed, spo\u010d\u00edv\u00e1 v tom, \u017ee spole\u010dnost Liberty Media z\u00edsk\u00e1 v\u011bt\u0161inov\u00fd pod\u00edl 86 % ve spole\u010dnosti Dorna, kter\u00e1 je zodpov\u011bdn\u00e1 za provoz spole\u010dnosti Dorna. MotoGP , MotoE, Superbike, \u017eensk\u00fd okruhov\u00fd \u0161ampion\u00e1t a \u0159adu dal\u0161\u00edch sv\u011btov\u00fdch z\u00e1vod\u016f. Tato historick\u00e1 […]<\/p>\n","protected":false},"author":14,"featured_media":197876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20277],"tags":[],"class_list":["post-243268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10-7"],"acf":[],"contentshake_article_id":"","yoast_head":"\nAkvizice spole\u010dnosti Dorna spole\u010dnost\u00ed Liberty Media: nov\u00e1 \u00e9ra MotoGP<\/title>\n<meta name=\"description\" content=\"Akvizice spole\u010dnosti Dorna spole\u010dnost\u00ed Liberty Media p\u0159edstavuje v\u00fdznamn\u00fd miln\u00edk v motoristick\u00e9m sportu. 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