{"id":243330,"date":"2024-06-25T05:10:23","date_gmt":"2024-06-25T03:10:23","guid":{"rendered":"https:\/\/rtrsports.com\/partnerstvi-s-motorsportem-a-partnerstvi-s-eurem\/"},"modified":"2025-07-04T13:19:58","modified_gmt":"2025-07-04T11:19:58","slug":"partnerstvi-s-motorsportem-a-partnerstvi-s-eurem","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/partnerstvi-s-motorsportem-a-partnerstvi-s-eurem\/","title":{"rendered":"Jak se partnerstv\u00ed s Motorsportem srovn\u00e1v\u00e1 s partnerstv\u00edm s Eurem?"},"content":{"rendered":"

Mistrovstv\u00ed Evropy ve fotbale<\/strong>, b\u011b\u017en\u011b ozna\u010dovan\u00e9 jako Euro<\/strong>, je v pln\u00e9m proudu a fanou\u0161ci z cel\u00e9ho kontinentu se sch\u00e1zej\u00ed u televizn\u00edch obrazovek, aby povzbudili sv\u00e9 milovan\u00e9 n\u00e1rody. Popularita sout\u011b\u017ee je nepopirateln\u00e1 – \u00favodn\u00ed z\u00e1pas Anglie se Srbskem sledovalo jen ve Velk\u00e9 Brit\u00e1nii v pr\u016fm\u011bru 10,5 milionu div\u00e1k\u016f<\/a>. Spole\u010dnost SportsPro tuto statistiku porovn\u00e1v\u00e1 se sledovanost\u00ed \u00favodn\u00edho z\u00e1pasu Anglie na posledn\u00edm mezin\u00e1rodn\u00edm turnaji, mistrovstv\u00ed sv\u011bta ve fotbale v roce 2022, kdy tento z\u00e1pas sledovalo 8,1 milionu div\u00e1k\u016f<\/a>. To poukazuje na st\u00e1le rostouc\u00ed popularitu fotbalu, ale tak\u00e9 zd\u016fraz\u0148uje s\u00edlu partnerstv\u00ed s velk\u00fdmi sportovn\u00edmi ud\u00e1lostmi.<\/p>\n

N\u011bkter\u00e9 firmy si tyto statistiky p\u0159e\u010dtou a uv\u011b\u0159\u00ed, \u017ee partnerstv\u00ed s velk\u00fdmi fotbalov\u00fdmi sout\u011b\u017eemi, jako je Euro, je pro jejich zna\u010dku tou nejlep\u0161\u00ed volbou. Je v\u0161ak d\u016fle\u017eit\u00e9 prov\u00e9st d\u016fkladnou anal\u00fdzu v\u00fdhod a nev\u00fdhod sponzorov\u00e1n\u00ed m\u011bs\u00ed\u010dn\u00edho turnaje, jako je Euro,<\/strong> ve srovn\u00e1n\u00ed s t\u00e9m\u011b\u0159 celoro\u010dn\u00edmi sout\u011b\u017eemi, jako jsou MotoGP a Formule 1.<\/p>\n

Hore\u010dka eura: Co d\u011bl\u00e1te, kdy\u017e sout\u011b\u017e skon\u010d\u00ed?<\/strong><\/h2>\n

Jak ukazuj\u00ed v\u00fd\u0161e uveden\u00e9 statistiky, Euro p\u0159itahuje od \u010dervna do \u010dervence obrovsk\u00e9 mno\u017estv\u00ed div\u00e1k\u016f a zaujme cel\u00e9 n\u00e1rody<\/strong>. P\u0159i v\u00fdb\u011bru akce, se kterou chcete spolupracovat, je v\u0161ak d\u016fle\u017eit\u00e9 zv\u00e1\u017eit, co od partnerstv\u00ed o\u010dek\u00e1v\u00e1te… Euro a dal\u0161\u00ed podobn\u00e9 m\u011bs\u00ed\u010dn\u00ed akce v\u00e1m nab\u00edzej\u00ed p\u0159\u00edle\u017eitost vyu\u017e\u00edt humbuk kolem mezin\u00e1rodn\u00edch turnaj\u016f, ale nesm\u00edte zapom\u00ednat, \u017ee trvaj\u00ed jen m\u011bs\u00edc.<\/strong> A\u017e po fin\u00e1le 14<\/sup>. \u010dervence hore\u010dka Eura opadne, zna\u010dky z\u00edskaj\u00ed z partnerstv\u00ed jen malou nebo \u017e\u00e1dnou publicitu.<\/p>\n

N\u011bkte\u0159\u00ed si mo\u017en\u00e1 p\u0159e\u010dtou tento \u010dl\u00e1nek a navrhnou, \u017ee by na sponzorstv\u00ed Eura mohli nav\u00e1zat podobn\u00fdm druhem partnerstv\u00ed s jin\u00fdmi fotbalov\u00fdmi ud\u00e1lostmi, jako je fotbalov\u00e1 liga (nap\u0159. anglick\u00e1 Premier League, Serie A, Bundesliga atd.). Nev\u00fdhodou je v\u0161ak obrovsk\u00fd pokles sledovanosti ve srovn\u00e1n\u00ed s Eurem – mezin\u00e1rodn\u00ed fotbalov\u00e9 turnaje p\u0159edstavuj\u00ed pro fanou\u0161ky skute\u010dn\u011b jedine\u010dn\u00fd z\u00e1\u017eitek, kter\u00fd ligov\u00fd fotbal nedok\u00e1\u017ee zopakovat. V porovn\u00e1n\u00ed s 10,5 milionu div\u00e1k\u016f, kte\u0159\u00ed sledovali \u00favodn\u00ed z\u00e1pas Anglie na BBC, sledovalo prvn\u00edch p\u011bt ligov\u00fdch z\u00e1pas\u016f Premier League v t\u00e9to sez\u00f3n\u011b ve Velk\u00e9 Brit\u00e1nii p\u0159ibli\u017en\u011b 8 milion\u016f div\u00e1k\u016f. <\/a><\/p>\n

Z hlediska sponzoringu v\u0161ak pozorn\u00e9mu \u010dten\u00e1\u0159i jist\u011b neunikne, \u017ee ob\u011b iniciativy jsou z marketingov\u00e9ho hlediska velmi odli\u0161n\u00e9: chcete-li sponzorovat Euro, mus\u00edte b\u00fdt partnerem pouze jednoho sportovn\u00edho podniku, zat\u00edmco chcete-li se zviditelnit na v\u0161ech h\u0159i\u0161t\u00edch, mus\u00edte podepsat smlouvu s ka\u017ed\u00fdm t\u00fdmem (pokud nejste partnerem samotn\u00e9 Premier League).<\/p>\n


\nPartnerstv\u00ed s motorsportem<\/strong>
\n<\/a> nab\u00edz\u00ed v\u00e1m i va\u0161\u00ed zna\u010dce pocit jistoty, proto\u017ee sledovanost z\u016fst\u00e1v\u00e1 konzistentn\u00ed po celou t\u00e9m\u011b\u0159 celoro\u010dn\u00ed sez\u00f3nu. Formule 1 za\u017e\u00edv\u00e1 monument\u00e1ln\u00ed celosv\u011btov\u00fd r\u016fst, p\u0159i\u010dem\u017e
\nLiberty Media Corporation odhalila, \u017ee v roce 2022 m\u011bla kumulativn\u00ed po\u010det televizn\u00edch div\u00e1k\u016f 1,54 miliardy.<\/a>
\n<\/strong>. Tyto vynikaj\u00edc\u00ed statistiky r\u016fstu jsou v\u00fdsledkem chytr\u00e9ho marketingu sout\u011b\u017ee na kl\u00ed\u010dov\u00fdch trz\u00edch,<\/a> jako jsou USA, kde se pr\u016fm\u011brn\u00e1 sledovanost v USA zv\u00fd\u0161\u00ed z 554 tis\u00edc div\u00e1k\u016f v roce 2018 na 1,11 milionu v roce 2023<\/a>.<\/p>\n

Podobn\u011b, MotoGP<\/strong> <\/a>tak\u00e9 rychle roste a v prvn\u00edch 12 z\u00e1vodech sez\u00f3ny 2023 zaznamenala meziro\u010dn\u00ed n\u00e1r\u016fst sledovanosti o 20 %<\/a>. V roce 2023 se sledovanost p\u0159enos\u016f zvy\u0161ovala u ka\u017ed\u00e9ho z\u00e1vodu, co\u017e podtrhuje vzestupnou trajektorii MotoGP. Ve spole\u010dnosti RTR v\u00e1m nab\u00edz\u00edme vstup do partnerstv\u00ed ve st\u00e1le rostouc\u00edm sv\u011bt\u011b motorsportu – kontaktujte n\u00e1s je\u0161t\u011b dnes a probereme, co je pro v\u00e1s a va\u0161i zna\u010dku nejlep\u0161\u00ed.<\/strong><\/p>\n

Motoristick\u00e9 sporty jsou celosv\u011btov\u00e9 sout\u011b\u017ee <\/strong><\/h2>\n

Dal\u0161\u00edm kl\u00ed\u010dov\u00fdm faktorem, kter\u00fd mus\u00edte p\u0159i spolupr\u00e1ci se sportem zv\u00e1\u017eit, je jeho glob\u00e1ln\u00ed dosah<\/strong>. A\u010dkoli Euro sleduj\u00ed fanou\u0161ci po cel\u00e9m sv\u011bt\u011b, je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee se sout\u011b\u017e kon\u00e1 v N\u011bmecku, co\u017e omezuje mo\u017enosti zna\u010dek, kter\u00e9 mohou ze sv\u00e9ho partnerstv\u00ed se sout\u011b\u017e\u00ed vyt\u011b\u017eit. S podobn\u00fdm probl\u00e9mem se pot\u00fdkaj\u00ed i dal\u0161\u00ed m\u011bs\u00ed\u010dn\u00ed turnaje, kter\u00e9 jsou \u010dasto omezeny na jednu zemi\/region. D\u00edky tomu je Euro a dal\u0161\u00ed podobn\u00e9 sout\u011b\u017ee skv\u011bl\u00e9 pro zna\u010dky, kter\u00e9 cht\u011bj\u00ed za\u00fato\u010dit na konkr\u00e9tn\u00ed trhy<\/strong>, nicm\u00e9n\u011b v\u011b\u0159\u00edme, \u017ee byste se v\u017edy m\u011bli sna\u017eit vyt\u011b\u017eit ze sv\u00fdch sponzorsk\u00fdch smluv maximum.<\/p>\n

Motoristick\u00e9 z\u00e1vody jsou skute\u010dn\u011b glob\u00e1ln\u00edmi sout\u011b\u017eemi, kter\u00e9 za sez\u00f3nu nav\u0161t\u00edv\u00ed v\u00edce ne\u017e 20 zem\u00ed<\/strong>. Partnerstv\u00edm s MotoGP nebo Formul\u00ed 1 se va\u0161e zna\u010dka vyd\u00e1 na cestu<\/strong> a bude p\u0159edstavena fanou\u0161k\u016fm z cel\u00e9ho sv\u011bta. Je t\u0159eba tak\u00e9 zm\u00ednit skute\u010dnost, \u017ee sponzorstv\u00ed v motorsportu nab\u00edz\u00ed flexibilitu a umo\u017e\u0148uje zna\u010dk\u00e1m vstoupit na region\u00e1ln\u00ed nebo glob\u00e1ln\u00ed trhy. To kontrastuje s eurem, kter\u00e9 v\u00e1s omezuje v\u00fdhradn\u011b na n\u011bco v\u00edce region\u00e1ln\u00edho. V motoristick\u00e9m sportu m\u016f\u017eete nechat sv\u00e9 logo p\u0159ipojit na dresy pro konkr\u00e9tn\u00ed z\u00e1vody, nebo se m\u016f\u017eete rozhodnout, \u017ee va\u0161e logo bude cestovat po cel\u00e9m sv\u011bt\u011b spolu s dan\u00fdm sportem.<\/p>\n

P\u0159\u00edkladem c\u00edlen\u011bj\u0161\u00edho p\u0159\u00edstupu v motoristick\u00e9m sportu je partnerstv\u00ed spole\u010dnosti Heineken s Formul\u00ed 1 a Velkou cenou Las Vegas.
\nV lo\u0148sk\u00e9m roce p\u0159il\u00e1kala Velk\u00e1 cena, jej\u00edm\u017e titul\u00e1rn\u00edm sponzorem byl Heineken, jen v USA 1,3 milionu div\u00e1k\u016f.<\/a>
\n<\/strong>co\u017e pro Heineken p\u0159edstavuje velk\u00fd \u00fasp\u011bch.<\/p>\n

Skv\u011bl\u00e1 atmosf\u00e9ra motoristick\u00e9ho sportu<\/strong><\/h2>\n

Dal\u0161\u00edm faktorem, kter\u00fd byste m\u011bli zv\u00e1\u017eit, je okol\u00ed konkurence, s n\u00ed\u017e chcete spolupracovat.<\/strong> Euro bezpochyby p\u0159ineslo z\u00e1bavn\u00e9 z\u00e1pasy, co\u017e vysv\u011btluje velkou n\u00e1v\u0161t\u011bvnost. Sout\u011b\u017e v\u0161ak bohu\u017eel poznamenaly okam\u017eiky zmatk\u016f p\u0159ed n\u011bkter\u00fdmi z\u00e1pasy. P\u0159ed \u00favodn\u00edm z\u00e1pasem Anglie se Srbskem se fanou\u0161ci obou zem\u00ed v ulic\u00edch Gelsenkirchenu dostali do hromadn\u00e9 rva\u010dky, p\u0159i n\u00ed\u017e byl jeden policista a n\u011bkolik fanou\u0161k\u016f zkrvaveno.<\/a> Velmi smutn\u00e9 sc\u00e9ny, kter\u00e9 si n\u00e1dhern\u00e1 fotbalov\u00e1 hra a velk\u00e9 sportovn\u00ed ud\u00e1losti, jako je Euro, rozhodn\u011b nezaslou\u017e\u00ed.<\/p>\n

Jedn\u00e1 se pouze o mikrokosmos \u0161ir\u0161\u00edho probl\u00e9mu, kter\u00fdm je n\u00e1sil\u00ed fanou\u0161k\u016f na fotbalov\u00fdch z\u00e1pasech, nebo\u0165 studie odhaluj\u00ed souvislost mezi fotbalov\u00fdmi z\u00e1pasy a n\u00e1r\u016fstem n\u00e1siln\u00fdch trestn\u00fdch \u010din\u016f. VN\u011bmecku je prok\u00e1z\u00e1no, \u017ee dom\u00e1c\u00ed z\u00e1pasy zvy\u0161uj\u00ed po\u010det \u00fatok\u016f s v\u00e1\u017en\u00fdm zran\u011bn\u00edm o 25 %.<\/a> Domn\u00edv\u00e1me se, \u017ee jako majitel zna\u010dky si mus\u00edte polo\u017eit ot\u00e1zku, zda si p\u0159ejete, aby va\u0161e image byla spojena s n\u011bkter\u00fdmi kontroverzemi, kter\u00e9 jsou b\u011b\u017en\u00e9 na velk\u00fdch fotbalov\u00fdch turnaj\u00edch, jako je Euro.<\/p>\n

Dal\u0161\u00edm d\u016fvodem, pro\u010d je t\u0159eba zv\u00e1\u017eit n\u00e1sil\u00ed ze strany fanou\u0161k\u016f, je skute\u010dnost, \u017ee pokud chcete na akci p\u0159iv\u00e9st VIP hosty, mus\u00edte si b\u00fdt jisti, \u017ee jejich z\u00e1\u017eitek bude dokonal\u00fd<\/strong>. Na str\u00e1nk\u00e1ch RTR najdete informace o r\u016fzn\u00fdch bal\u00ed\u010dc\u00edch VIP pohostinnosti pro z\u00e1vodn\u00ed v\u00edkendy<\/a>, kter\u00e9 v\u00e1m a va\u0161im host\u016fm zaru\u010d\u00ed bezpe\u010dn\u00fd a z\u00e1bavn\u00fd den.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mistrovstv\u00ed Evropy ve fotbale, b\u011b\u017en\u011b ozna\u010dovan\u00e9 jako Euro, je v pln\u00e9m proudu a fanou\u0161ci z cel\u00e9ho kontinentu se sch\u00e1zej\u00ed u televizn\u00edch obrazovek, aby povzbudili sv\u00e9 milovan\u00e9 n\u00e1rody. Popularita sout\u011b\u017ee je nepopirateln\u00e1 – \u00favodn\u00ed z\u00e1pas Anglie se Srbskem sledovalo jen ve Velk\u00e9 Brit\u00e1nii v pr\u016fm\u011bru 10,5 milionu div\u00e1k\u016f. Spole\u010dnost SportsPro tuto statistiku porovn\u00e1v\u00e1 se sledovanost\u00ed \u00favodn\u00edho […]<\/p>\n","protected":false},"author":33,"featured_media":197980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20238,20229],"tags":[],"class_list":["post-243330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing-cs","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nPartnerstv\u00ed s Motorsportem VS partnerstv\u00ed s Euro?<\/title>\n<meta name=\"description\" content=\"V tomto d\u00edle se dozv\u00edte, jak\u00e9 jsou hlavn\u00ed rozd\u00edly mezi sponzorov\u00e1n\u00edm fotbalov\u00fdch turnaj\u016f, jako je Euro, a motoristick\u00fdch sout\u011b\u017e\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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