{"id":243379,"date":"2024-06-26T15:22:40","date_gmt":"2024-06-26T13:22:40","guid":{"rendered":"https:\/\/rtrsports.com\/pruvodce-vyberem-sportovni-marketingove-agentury\/"},"modified":"2026-10-19T18:54:35","modified_gmt":"2026-10-19T16:54:35","slug":"pruvodce-vyberem-sportovni-marketingove-agentury","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/pruvodce-vyberem-sportovni-marketingove-agentury\/","title":{"rendered":"Jak vybrat sportovn\u00ed marketingovou agenturu: krit\u00e9ria, na kter\u00fdch opravdu z\u00e1le\u017e\u00ed"},"content":{"rendered":"

\u201eSportovn\u00ed marketingov\u00e1 agentura\u201c je jedna z nej\u0161ir\u0161\u00edch n\u00e1lepek v na\u0161em oboru. Pat\u0159\u00ed pod ni firmy, kter\u00e9 prod\u00e1vaj\u00ed sponzorsk\u00e1 pr\u00e1va, kreativn\u00ed studia po\u0159\u00e1daj\u00edc\u00ed akce, agenti pracuj\u00edc\u00ed pro jedin\u00fd t\u00fdm, mana\u017ee\u0159i jezdc\u016f i agentury, kter\u00e9 vedou projekt od za\u010d\u00e1tku do konce. Kdy\u017e se m\u011b n\u011bjak\u00e1 firma zept\u00e1, jak vybrat sportovn\u00ed marketingovou agenturu<\/strong>, moje prvn\u00ed odpov\u011b\u010f je skoro v\u017edy dal\u0161\u00ed ot\u00e1zka: na co?<\/p>\n

Nen\u00ed to zp\u016fsob, jak z\u00edskat \u010das. Podle m\u00e9 zku\u0161enosti v\u011bt\u0161ina \u0161patn\u00fdch rozhodnut\u00ed nevznik\u00e1 kv\u016fli slab\u00e9 agentu\u0159e. Vznik\u00e1 kv\u016fli agentu\u0159e, kter\u00e1 je dobr\u00e1 v jin\u00e9 pr\u00e1ci, ne\u017e jak\u00e1 byla pot\u0159eba.<\/p>\n

P\u011bt profes\u00ed pod jednou n\u00e1lepkou<\/h2>\n

Prvn\u00ed profes\u00ed je zprost\u0159edkov\u00e1n\u00ed: naj\u00edt spr\u00e1vn\u00e9ho dr\u017eitele pr\u00e1v, a\u0165 je to t\u00fdm, akce, nebo \u0161ampion\u00e1t, vyjednat pr\u00e1va a uzav\u0159\u00edt dohodu. V nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00edm modelu mezi zprost\u0159edkovateli, kter\u00fd je i na\u0161\u00edm modelem, plat\u00ed provizi dr\u017eitel pr\u00e1v, nikoli zna\u010dka: v na\u0161em p\u0159\u00edpad\u011b obvykle 10 a\u017e 15 % hodnoty dohody.<\/p>\n

Druhou je aktivace: obsah, akce, hospitality, aktivity v m\u00edst\u011b prodeje, digit\u00e1ln\u00ed kampan\u011b. Je to pr\u00e1ce, kter\u00e1 ze smlouvy d\u011bl\u00e1 v\u00fdsledky, a obvykle ji plat\u00ed zna\u010dka samostatnou odm\u011bnou. T\u0159et\u00ed je zastupov\u00e1n\u00ed dr\u017eitele pr\u00e1v: obchodn\u00ed odd\u011blen\u00ed t\u00fdmu nebo agent, kter\u00fd exkluzivn\u011b prod\u00e1v\u00e1 jeho plochy. Svou pr\u00e1ci d\u011bl\u00e1 dob\u0159e, ale ta pr\u00e1ce spo\u010d\u00edv\u00e1 v prodeji pr\u00e1v\u011b tohoto t\u00fdmu. \u010ctvrtou je spr\u00e1va sportovc\u016f: mana\u017eer pracuje pro jezdce, ne pro sponzora. P\u00e1tou je \u00fapln\u00fd cyklus, od strategie po vyjedn\u00e1v\u00e1n\u00ed, od aktivace po m\u011b\u0159en\u00ed.<\/p>\n

\u017d\u00e1dn\u00fd z t\u011bchto model\u016f nen\u00ed \u0161patn\u00fd. \u0160patn\u00fdm se st\u00e1v\u00e1, kdy\u017e po jednom chcete pr\u00e1ci druh\u00e9ho: po kreativn\u00edm studiu vyjedn\u00e1n\u00ed smlouvy ve Formuli 1 nebo po agentovi t\u00fdmu, aby v\u00e1m \u0159ekl, zda je ten t\u00fdm pro v\u00e1s opravdu nejlep\u0161\u00ed volbou.<\/p>\n

Nejd\u0159\u00edv vyberte pr\u00e1ci, pak agenturu<\/h2>\n

Ne\u017e sestav\u00edte seznam jmen, pot\u0159ebujete t\u0159i p\u00edsemn\u00e9 odpov\u011bdi. Jak\u00fd je obchodn\u00ed c\u00edl, vyj\u00e1d\u0159en\u00fd tak, aby ho poznal v\u00e1\u0161 finan\u010dn\u00ed \u0159editel: nov\u00e9 trhy, vztahy se z\u00e1kazn\u00edky, pov\u011bdom\u00ed v konkr\u00e9tn\u00edm segmentu. Jak\u00fd je skute\u010dn\u00fd rozpo\u010det, v\u010detn\u011b pen\u011bz na aktivaci sponzoringu, ne jen na jeho n\u00e1kup. A jak\u00fd je \u010dasov\u00fd horizont, proto\u017ee podle m\u00e9 zku\u0161enosti se t\u00e9m\u011b\u0159 \u017e\u00e1dn\u00fd seri\u00f3zn\u00ed sponzoring nevr\u00e1t\u00ed za jedinou sez\u00f3nu.<\/p>\n

Pr\u00e1v\u011b rozpo\u010det zu\u017euje v\u00fdb\u011br v\u00edc ne\u017e jak\u00e9koli jin\u00e9 krit\u00e9rium. P\u0159\u00edklad: podle na\u0161eho pr\u016fzkumu ze z\u00e1\u0159\u00ed 2026 za\u010d\u00edn\u00e1 ve Formuli 1 p\u0159\u00edtomnost s v\u00fdznamn\u00fdmi pr\u00e1vy a viditelnost\u00ed zhruba na 2 milionech dolar\u016f ro\u010dn\u011b a t\u00e9m\u011b\u0159 v\u0161echny t\u00fdmy po\u017eaduj\u00ed z\u00e1vazek alespo\u0148 na dv\u011b sez\u00f3ny. Pokud je v\u00e1\u0161 rozpo\u010det desetinou t\u00e9to \u010d\u00e1stky, agentura, kter\u00e1 pracuje jen na \u0161pi\u010dce Formule 1, v\u00e1m k ni\u010demu nebude, a\u0165 je sebelep\u0161\u00ed. Podrobn\u011b o tom p\u00ed\u0161eme v \u010dl\u00e1nku o marketingov\u00e9 agentu\u0159e ve F1<\/a>.<\/p>\n

Krit\u00e9ria, na kter\u00fdch opravdu z\u00e1le\u017e\u00ed<\/h2>\n

Specializace.<\/strong> Agentura, kter\u00e1 ka\u017ed\u00fd rok pracuje v \u0161ampion\u00e1tu, o kter\u00fd m\u00e1te z\u00e1jem, zn\u00e1 jeho lidi, ceny a term\u00edny. V\u00ed, kter\u00fd t\u00fdm hled\u00e1 partnera, kter\u00e1 plocha byla loni prod\u00e1na p\u0159\u00edli\u0161 draze a kter\u00e1 produktov\u00e1 kategorie je u\u017e obsazen\u00e1. Tyto znalosti se nedaj\u00ed improvizovat a nenajdete je v katalogu.<\/p>\n

Nez\u00e1vislost.<\/strong> To, \u017ee provizi plat\u00ed dr\u017eitel pr\u00e1v, je nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00ed model a samo o sob\u011b to probl\u00e9m nen\u00ed: riziko konfliktu se \u0159\u00edd\u00ed transparentnost\u00ed a absenc\u00ed exkluzivit. Skute\u010dn\u00fd konflikt vznik\u00e1, kdy\u017e je agentura exkluzivn\u011b v\u00e1zan\u00e1 na jeden t\u00fdm nebo m\u00e1 zv\u00fdhodn\u011bn\u00e9 dohody s dr\u017eiteli pr\u00e1v: v takov\u00e9m p\u0159\u00edpad\u011b v\u00e1m bude m\u00edt sklon nab\u00edzet st\u00e1le stejn\u00e9 \u0159e\u0161en\u00ed. Zeptejte se otev\u0159en\u011b a trvejte na p\u00edsemn\u00e9 odpov\u011bdi.<\/p>\n

D\u016fkazy.<\/strong> Dolo\u017een\u00e9 p\u0159\u00edpady se jm\u00e9ny, roky a v\u00fdsledky a reference, kter\u00fdm m\u016f\u017eete skute\u010dn\u011b zavolat. Agentura, kter\u00e1 l\u00e9ta pracuje dob\u0159e, m\u00e1 klienty ochotn\u00e9 o tom mluvit. Agentura, kter\u00e1 v\u00e1m nedok\u00e1\u017ee d\u00e1t ani jedno jm\u00e9no, chce, abyste j\u00ed v\u011b\u0159ili na slovo.<\/p>\n

Aktivace a m\u011b\u0159en\u00ed.<\/strong> Zeptejte se, jak bude sponzoring po podpisu vyu\u017eit a jak se bude m\u011b\u0159it, jak\u00fdmi ukazateli a kdo to bude d\u011blat. Metoda se mus\u00ed dohodnout p\u0159ed smlouvou, ne zjistit na konci sez\u00f3ny.<\/p>\n

Lid\u00e9.<\/strong> Ten, kdo nab\u00eddku prezentuje, \u010dasto nen\u00ed ten, kdo bude projekt v\u00e9st. Zeptejte se, kdo bude va\u0161\u00ed kontaktn\u00ed osobou, jak\u00e9 m\u00e1 zku\u0161enosti v dan\u00e9m \u0161ampion\u00e1tu a kolik dal\u0161\u00edch klient\u016f m\u00e1 z\u00e1rove\u0148 na starosti.<\/p>\n

Transparentnost odm\u011bny.<\/strong> Mus\u00edte v\u011bd\u011bt, co plat\u00ed dr\u017eitel pr\u00e1v a co plat\u00edte vy. Pokud je odpov\u011b\u010f v\u00e1gn\u00ed, probl\u00e9mem nen\u00ed cena. Je j\u00edm d\u016fv\u011bra.<\/p>\n

\"Pracovn\u00ed<\/p>\n

Sign\u00e1ly, p\u0159i kter\u00fdch zvednu obo\u010d\u00ed<\/h2>\n

N\u011bkter\u00e9 vzorce jsem vid\u011bl opakovat se dost \u010dasto na to, abych je pova\u017eoval za varovn\u00e9 sign\u00e1ly. Prvn\u00edm je n\u00e1vratnost investice zaru\u010den\u00e1 v \u010d\u00edslech d\u0159\u00edv, ne\u017e je v\u016fbec zn\u00e1m\u00fd c\u00edl: nikdo nem\u016f\u017ee sl\u00edbit \u010d\u00edslo, ani\u017e v\u00ed, co m\u00e1 m\u011b\u0159it. Druh\u00fdm je n\u00e1vrh postaven\u00fd na jedin\u00e9m dr\u017eiteli pr\u00e1v a prezentovan\u00fd jako jedin\u00e1 mo\u017enost. T\u0159et\u00edm je standardn\u00ed bal\u00ed\u010dek, stejn\u00fd pro ka\u017ed\u00e9ho klienta, ve kter\u00e9m se m\u011bn\u00ed jen logo. \u010ctvrt\u00fdm je nejasnost v tom, kdo co plat\u00ed.<\/p>\n

\u017d\u00e1dn\u00fd z t\u011bchto sign\u00e1l\u016f s\u00e1m o sob\u011b nesta\u010d\u00ed k vy\u0159azen\u00ed agentury. V\u0161echny dohromady ano. Ot\u00e1zky, kter\u00e9 je dobr\u00e9 polo\u017eit p\u0159ed podpisem, jednu po druh\u00e9 a s odpov\u011b\u010fmi, kter\u00e9 m\u016f\u017eete o\u010dek\u00e1vat, jsme shrnuli v pr\u016fvodci 10 ot\u00e1zek pro agenturu motoristick\u00e9ho sponzoringu<\/a>.<\/p>\n

Kdy agenturu nepot\u0159ebujete<\/h2>\n

Je t\u0159eba to \u0159\u00edct up\u0159\u00edmn\u011b: specializovan\u00e1 agentura nen\u00ed v\u017edy spr\u00e1vn\u00fdm n\u00e1strojem. Pokud chcete podpo\u0159it t\u00fdm ze sv\u00e9ho m\u011bsta investic\u00ed n\u011bkolika tis\u00edc eur, je hodnota ve h\u0159e p\u0159\u00edli\u0161 mal\u00e1 na to, aby pr\u00e1ce na anal\u00fdze a vyjedn\u00e1v\u00e1n\u00ed p\u0159inesla rozd\u00edl. Tot\u00e9\u017e plat\u00ed pro firmu, kter\u00e1 u\u017e m\u00e1 ve sv\u00fdch \u0159ad\u00e1ch lidi pracuj\u00edc\u00ed l\u00e9ta v dan\u00e9m \u0161ampion\u00e1tu. Zbytek \u00favahy, tedy co agentura d\u011bl\u00e1 a kdy se vyplat\u00ed, najdete v na\u0161em \u010dl\u00e1nku o agentu\u0159e sportovn\u00edho sponzoringu<\/a>.<\/p>\n

Jak pracujeme my<\/h2>\n

RTR Sports Marketing p\u016fsob\u00ed v motorsportu od roku 1995, nez\u00e1visle na t\u00fdmech a \u0161ampion\u00e1tech. Vedeme cel\u00fd cyklus: hled\u00e1me spr\u00e1vn\u00e9ho dr\u017eitele pr\u00e1v, vyjedn\u00e1v\u00e1me pr\u00e1va, budujeme aktivaci, od hospitality po licensing, a m\u011b\u0159\u00edme ji. D\u011bl\u00e1me to p\u0159edev\u0161\u00edm v MotoGP, Formuli 1 a vytrvalostn\u00edch z\u00e1vodech, kde lidi, ceny a term\u00edny zn\u00e1me, proto\u017ee jsme tam ka\u017edou sez\u00f3nu.<\/p>\n

Pokud zva\u017eujete sponzoring, na\u0161e str\u00e1nky o sponzorstv\u00ed v MotoGP<\/strong><\/a> a o sponzorstv\u00ed ve Formuli 1<\/a> jsou dobr\u00fdm v\u00fdchoz\u00edm bodem k pochopen\u00ed n\u00e1klad\u016f a forem spolupr\u00e1ce. Prvn\u00ed rozhovor, s n\u00e1mi nebo s k\u00fdmkoli jin\u00fdm, by ale m\u011bl za\u010d\u00edt prac\u00ed, kterou je t\u0159eba ud\u011blat, ne jm\u00e9nem agentury. Nejd\u0159\u00edv pr\u00e1ce, pak agentura. V\u017edycky.<\/p>\n

\r\n\r\n

\u010cast\u00e9 ot\u00e1zky o v\u00fdb\u011bru sportovn\u00ed marketingov\u00e9 agentury<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Co d\u011bl\u00e1 sportovn\u00ed marketingov\u00e1 agentura?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Z\u00e1le\u017e\u00ed na typu agentury. Pod stejnou n\u00e1lepkou najdete firmy, kter\u00e9 zprost\u0159edkov\u00e1vaj\u00ed sponzorsk\u00e1 pr\u00e1va, agentury zaji\u0161\u0165uj\u00edc\u00ed aktivaci (obsah, akce, hospitality), agenty zastupuj\u00edc\u00ed jedin\u00e9ho dr\u017eitele pr\u00e1v, mana\u017eery sportovc\u016f a agentury, kter\u00e9 vedou cel\u00fd cyklus od strategie po m\u011b\u0159en\u00ed.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kolik stoj\u00ed sportovn\u00ed marketingov\u00e1 agentura?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

V nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00edm modelu mezi zprost\u0159edkovatelsk\u00fdmi agenturami, kter\u00fd pou\u017e\u00edv\u00e1 i RTR, plat\u00ed provizi dr\u017eitel pr\u00e1v, nikoli zna\u010dka: v p\u0159\u00edpad\u011b RTR obvykle 10 a\u017e 15 % hodnoty dohody. Aktivace je samostatn\u00fd mand\u00e1t s odd\u011blenou odm\u011bnou, kterou plat\u00ed sponzoruj\u00edc\u00ed firma.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Jak\u00fd je rozd\u00edl mezi sportovn\u00ed marketingovou agenturou a sponzorskou agenturou?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Sponzorsk\u00e1 agentura se obvykle soust\u0159ed\u00ed na z\u00edsk\u00e1n\u00ed pr\u00e1v: najde dr\u017eitele pr\u00e1v, vyjedn\u00e1 a uzav\u0159e dohodu. \u201eSportovn\u00ed marketingov\u00e1 agentura\u201c je \u0161ir\u0161\u00ed n\u00e1lepka, kter\u00e1 m\u016f\u017ee zahrnovat i aktivaci, obsah a akce. P\u0159ed v\u00fdb\u011brem je dobr\u00e9 se zeptat, kterou z t\u011bchto prac\u00ed agentura skute\u010dn\u011b d\u011bl\u00e1.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Jak poznat, \u017ee je sportovn\u00ed marketingov\u00e1 agentura nez\u00e1visl\u00e1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

P\u00edsemn\u00fdm dotazem, zda m\u00e1 exkluzivn\u00ed nebo zv\u00fdhodn\u011bn\u00e9 dohody s t\u00fdmy, \u0161ampion\u00e1ty nebo dr\u017eiteli pr\u00e1v. To, \u017ee provizi plat\u00ed dr\u017eitel pr\u00e1v, je nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00ed model a je t\u0159eba ho \u0159\u00eddit transparentn\u011b; skute\u010dn\u00fd st\u0159et z\u00e1jm\u016f vznik\u00e1, kdy\u017e je agentura v\u00e1zan\u00e1 na jedin\u00fd t\u00fdm a navrhuje v\u017edy ten.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Jak\u00e9 reference cht\u00edt po sportovn\u00ed marketingov\u00e9 agentu\u0159e?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Dolo\u017een\u00e9 p\u0159\u00edpady se jm\u00e9ny, roky a v\u00fdsledky a kontakty na klienty, kter\u00fdm lze zavolat. Vyplat\u00ed se tak\u00e9 zeptat, kdo bude projekt v\u00e9st, jak\u00e9 m\u00e1 zku\u0161enosti ve zvolen\u00e9m \u0161ampion\u00e1tu a jakou metodu m\u011b\u0159en\u00ed navrhuje p\u0159ed podpisem.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Hod\u00ed se sportovn\u00ed marketingov\u00e1 agentura i mal\u00fdm firm\u00e1m?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Z\u00e1le\u017e\u00ed na tom, o kolik jde. U m\u00edstn\u00edho sponzoringu za n\u011bkolik tis\u00edc eur specializovan\u00e1 agentura rozd\u00edl d\u011bl\u00e1 jen z\u0159\u00eddka. U\u017eite\u010dnou se st\u00e1v\u00e1, kdy\u017e je ve h\u0159e hodn\u011b, trh je technick\u00fd nebo firma vstupuje do sportu, kter\u00fd nezn\u00e1: ve Formuli 1 nap\u0159\u00edklad podle pr\u016fzkumu RTR ze z\u00e1\u0159\u00ed 2026 za\u010d\u00edn\u00e1 p\u0159\u00edtomnost s v\u00fdznamn\u00fdmi pr\u00e1vy zhruba na 2 milionech dolar\u016f ro\u010dn\u011b.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

\u201eSportovn\u00ed marketingov\u00e1 agentura\u201c je jedna z nej\u0161ir\u0161\u00edch n\u00e1lepek v na\u0161em oboru. Pat\u0159\u00ed pod ni firmy, kter\u00e9 prod\u00e1vaj\u00ed sponzorsk\u00e1 pr\u00e1va, kreativn\u00ed studia po\u0159\u00e1daj\u00edc\u00ed akce, agenti pracuj\u00edc\u00ed pro jedin\u00fd t\u00fdm, mana\u017ee\u0159i jezdc\u016f i agentury, kter\u00e9 vedou projekt od za\u010d\u00e1tku do konce. Kdy\u017e se m\u011b n\u011bjak\u00e1 firma zept\u00e1, jak vybrat sportovn\u00ed marketingovou agenturu, moje prvn\u00ed odpov\u011b\u010f je skoro […]<\/p>\n","protected":false},"author":14,"featured_media":198050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229],"tags":[],"class_list":["post-243379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nJak vybrat sportovn\u00ed marketingovou agenturu<\/title>\n<meta name=\"description\" content=\"Jak vybrat sportovn\u00ed marketingovou agenturu: p\u011bt profes\u00ed pod jednou n\u00e1lepkou, rozhoduj\u00edc\u00ed krit\u00e9ria, varovn\u00e9 sign\u00e1ly a kdo co plat\u00ed. Rady agentury RTR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/pruvodce-vyberem-sportovni-marketingove-agentury\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak vybrat sportovn\u00ed marketingovou agenturu: krit\u00e9ria, na kter\u00fdch opravdu z\u00e1le\u017e\u00ed\" \/>\n<meta property=\"og:description\" content=\"Jak vybrat sportovn\u00ed marketingovou agenturu: p\u011bt profes\u00ed pod jednou n\u00e1lepkou, rozhoduj\u00edc\u00ed krit\u00e9ria, varovn\u00e9 sign\u00e1ly a kdo co plat\u00ed. Rady agentury RTR.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/pruvodce-vyberem-sportovni-marketingove-agentury\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-kindelmedia-7688336.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/pruvodce-vyberem-sportovni-marketingove-agentury\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/pruvodce-vyberem-sportovni-marketingove-agentury\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Jak vybrat sportovn\u00ed marketingovou agenturu: krit\u00e9ria, na kter\u00fdch opravdu z\u00e1le\u017e\u00ed\",\"datePublished\":\"2024-06-26T13:22:40+00:00\",\"dateModified\":\"2026-10-19T16:54:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/pruvodce-vyberem-sportovni-marketingove-agentury\\\/\"},\"wordCount\":1704,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/pruvodce-vyberem-sportovni-marketingove-agentury\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-kindelmedia-7688336.jpg\",\"articleSection\":[\"Sportovn\u00ed marketing\",\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/pruvodce-vyberem-sportovni-marketingove-agentury\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/pruvodce-vyberem-sportovni-marketingove-agentury\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/pruvodce-vyberem-sportovni-marketingove-agentury\\\/\",\"name\":\"Jak vybrat sportovn\u00ed marketingovou agenturu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/pruvodce-vyberem-sportovni-marketingove-agentury\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/pruvodce-vyberem-sportovni-marketingove-agentury\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-kindelmedia-7688336.jpg\",\"datePublished\":\"2024-06-26T13:22:40+00:00\",\"dateModified\":\"2026-10-19T16:54:35+00:00\",\"description\":\"Jak vybrat sportovn\u00ed marketingovou agenturu: p\u011bt profes\u00ed pod jednou n\u00e1lepkou, rozhoduj\u00edc\u00ed krit\u00e9ria, varovn\u00e9 sign\u00e1ly a kdo co plat\u00ed. Rady agentury RTR.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/pruvodce-vyberem-sportovni-marketingove-agentury\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/pruvodce-vyberem-sportovni-marketingove-agentury\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/pruvodce-vyberem-sportovni-marketingove-agentury\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-kindelmedia-7688336.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-kindelmedia-7688336.jpg\",\"width\":1920,\"height\":1440,\"caption\":\"sports marketing agency\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/pruvodce-vyberem-sportovni-marketingove-agentury\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jak vybrat sportovn\u00ed marketingovou agenturu: krit\u00e9ria, na kter\u00fdch opravdu z\u00e1le\u017e\u00ed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jak vybrat sportovn\u00ed marketingovou agenturu","description":"Jak vybrat sportovn\u00ed marketingovou agenturu: p\u011bt profes\u00ed pod jednou n\u00e1lepkou, rozhoduj\u00edc\u00ed krit\u00e9ria, varovn\u00e9 sign\u00e1ly a kdo co plat\u00ed. Rady agentury RTR.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/pruvodce-vyberem-sportovni-marketingove-agentury\/","og_locale":"cs_CZ","og_type":"article","og_title":"Jak vybrat sportovn\u00ed marketingovou agenturu: krit\u00e9ria, na kter\u00fdch opravdu z\u00e1le\u017e\u00ed","og_description":"Jak vybrat sportovn\u00ed marketingovou agenturu: p\u011bt profes\u00ed pod jednou n\u00e1lepkou, rozhoduj\u00edc\u00ed krit\u00e9ria, varovn\u00e9 sign\u00e1ly a kdo co plat\u00ed. Rady agentury RTR.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/pruvodce-vyberem-sportovni-marketingove-agentury\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1920,"height":1440,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-kindelmedia-7688336.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Riccardo Taf\u00e0","Odhadovan\u00e1 doba \u010dten\u00ed":"7 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/pruvodce-vyberem-sportovni-marketingove-agentury\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/pruvodce-vyberem-sportovni-marketingove-agentury\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Jak vybrat sportovn\u00ed marketingovou agenturu: krit\u00e9ria, na kter\u00fdch opravdu z\u00e1le\u017e\u00ed","datePublished":"2024-06-26T13:22:40+00:00","dateModified":"2026-10-19T16:54:35+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/pruvodce-vyberem-sportovni-marketingove-agentury\/"},"wordCount":1704,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/pruvodce-vyberem-sportovni-marketingove-agentury\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-kindelmedia-7688336.jpg","articleSection":["Sportovn\u00ed marketing","Sportovn\u00ed sponzoring"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/pruvodce-vyberem-sportovni-marketingove-agentury\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/pruvodce-vyberem-sportovni-marketingove-agentury\/","url":"https:\/\/rtrsports.com\/cs\/blog\/pruvodce-vyberem-sportovni-marketingove-agentury\/","name":"Jak vybrat sportovn\u00ed marketingovou agenturu","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/pruvodce-vyberem-sportovni-marketingove-agentury\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/pruvodce-vyberem-sportovni-marketingove-agentury\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-kindelmedia-7688336.jpg","datePublished":"2024-06-26T13:22:40+00:00","dateModified":"2026-10-19T16:54:35+00:00","description":"Jak vybrat sportovn\u00ed marketingovou agenturu: p\u011bt profes\u00ed pod jednou n\u00e1lepkou, rozhoduj\u00edc\u00ed krit\u00e9ria, varovn\u00e9 sign\u00e1ly a kdo co plat\u00ed. Rady agentury RTR.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/pruvodce-vyberem-sportovni-marketingove-agentury\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/pruvodce-vyberem-sportovni-marketingove-agentury\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/pruvodce-vyberem-sportovni-marketingove-agentury\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-kindelmedia-7688336.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-kindelmedia-7688336.jpg","width":1920,"height":1440,"caption":"sports marketing agency"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/pruvodce-vyberem-sportovni-marketingove-agentury\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Jak vybrat sportovn\u00ed marketingovou agenturu: krit\u00e9ria, na kter\u00fdch opravdu z\u00e1le\u017e\u00ed"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/243379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=243379"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/243379\/revisions"}],"predecessor-version":[{"id":360417,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/243379\/revisions\/360417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/198050"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=243379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=243379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=243379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}