{"id":243804,"date":"2024-07-16T14:07:24","date_gmt":"2024-07-16T12:07:24","guid":{"rendered":"https:\/\/rtrsports.com\/sponzoring-bankrot-in-f1\/"},"modified":"2025-07-04T13:15:12","modified_gmt":"2025-07-04T11:15:12","slug":"sponzoring-bankrot-in-f1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-bankrot-in-f1\/","title":{"rendered":"Ne\u00fasp\u011b\u0161n\u00e1 sponzorstv\u00ed v F1, nejv\u00fdrazn\u011bj\u0161\u00ed p\u0159\u00edpady"},"content":{"rendered":"

P\u0159\u00edb\u011bhy ne\u00fasp\u011bch\u016f \u010dasto z\u016fst\u00e1vaj\u00ed ve st\u00ednu, ale pr\u00e1v\u011b tato nevysloven\u00e1 ponau\u010den\u00ed mohou zabr\u00e1nit budouc\u00edm chyb\u00e1m. Ve sv\u011bt\u011b Formule 1<\/strong><\/a>do\u0161lo k v\u00fdrazn\u00fdm marketingov\u00fdm a sponzorsk\u00fdm ne\u00fasp\u011bch\u016fm, kter\u00e9 nab\u00edzej\u00ed cenn\u00e1 ponau\u010den\u00ed. Poj\u010fme spole\u010dn\u011b zjistit, co se nepovedlo a jak se vyhnout opakov\u00e1n\u00ed t\u011bchto chyb ve sportovn\u00edm marketingu.<\/strong> <\/p>\n

Sponzoring F1: kdy\u017e velk\u00e1 jm\u00e9na sel\u017eou<\/strong><\/h2>\n

Sponzoring je ve Formuli 1 velmi d\u016fle\u017eit\u00fd, ale ne v\u017edy vede k po\u017eadovan\u00fdm v\u00fdsledk\u016fm. Kdo si vzpomene na partnerstv\u00ed mezi t\u00fdmem Lotus F1 a spole\u010dnost\u00ed Burn<\/strong> nebo na katastrof\u00e1ln\u00ed vstup Mastercard<\/strong> do spole\u010dnosti Lola<\/strong>? Tyto p\u0159\u00edb\u011bhy ukazuj\u00ed, \u017ee nedostatek synergie a konkurenceschopnosti m\u016f\u017ee prom\u011bnit skv\u011blou p\u0159\u00edle\u017eitost v drtiv\u00fd ne\u00fasp\u011bch. Kl\u00ed\u010dov\u00e9 je pe\u010dliv\u00e9 pl\u00e1nov\u00e1n\u00ed a pochopen\u00ed kontextu. <\/p>\n

Partnerstv\u00ed mezi t\u00fdmem Lotus F1 a<\/strong> zna\u010dkou energetick\u00e9ho n\u00e1poje Burn<\/strong> spole\u010dnosti Coca-Cola<\/strong> za\u010dalo v roce 2013 s velk\u00fdmi o\u010dek\u00e1v\u00e1n\u00edmi, ale nep\u0159ineslo o\u010dek\u00e1van\u00e9 v\u00fdnosy, mimo jin\u00e9 kv\u016fli \u0161patn\u00fdm v\u00fdsledk\u016fm t\u00fdmu Lotus na trati. V\u00fdzkum z roku 2014 uk\u00e1zal, \u017ee n\u00e1vratnost investic do sponzoringu je o 20 % ni\u017e\u0161\u00ed ne\u017e u ostatn\u00edch \u0161pi\u010dkov\u00fdch t\u00fdm\u016f (zdroj: Forbes). Nedostate\u010dn\u00e1 konkurenceschopnost a prov\u00e1d\u011bn\u00ed vedlej\u0161\u00edch aktivit, kter\u00e9 se netrefuj\u00ed do \u010dern\u00e9ho, jsou p\u0159\u00ed\u010dinou rychl\u00e9ho opu\u0161t\u011bn\u00ed Burnu<\/strong>, co\u017e je promarn\u011bn\u00e1 velk\u00e1 p\u0159\u00edle\u017eitost. Odv\u011btv\u00ed energetick\u00fdch n\u00e1poj\u016f v\u0161ak vykazuje velkou vitalitu a brzy pot\u00e9, co Monster nakoukne do \u010dty\u0159kolek, se st\u00e1v\u00e1 st\u00e1lou sou\u010d\u00e1st\u00ed trhu. <\/p>\n

\u0160patn\u011b veden\u00e9 reklamn\u00ed kampan\u011b a katastrof\u00e1ln\u00ed v\u00fdsledky v F1<\/strong><\/h2>\n

\u0160patn\u011b napl\u00e1novan\u00e1 reklamn\u00ed kampa\u0148 m\u016f\u017ee m\u00edt fat\u00e1ln\u00ed n\u00e1sledky, a to i ve Formuli 1.<\/p>\n

P\u0159\u00edkladem je epizoda s vozem Jaguar R5 p\u0159i Velk\u00e9 cen\u011b Monaka 2004<\/strong>. B\u011bhem z\u00e1vodu se dokonce p\u0159i nehod\u011b ztratil jeden z diamant\u016f osazen\u00fdch na vozech Kleina a Webbera v r\u00e1mci reklamn\u00ed kampan\u011b se spole\u010dnost\u00ed Steinmetz<\/strong> a nikdy nebyl nalezen. Reklamn\u00ed kampa\u0148 m\u011bla podpo\u0159it uveden\u00ed filmu Ocean’s Twelve<\/strong>. V z\u00e1vod\u011b Klein okam\u017eit\u011b narazil do Lowese a v\u016fz z\u016fstal st\u00e1t na m\u00edst\u011b, co\u017e m\u011blo za n\u00e1sledek, \u017ee diamant byl pravd\u011bpodobn\u011b ukraden – Webber nep\u0159ekro\u010dil 11. kolo, \u010d\u00edm\u017e nezp\u016fsobil \u017e\u00e1dnou viditelnost. V\u00fdsledek: Podle anal\u00fdzy spole\u010dnosti Campaign Asia vedla operace k finan\u010dn\u00ed ztr\u00e1t\u011b a nep\u0159inesla o\u010dek\u00e1van\u00e9 reklamn\u00ed v\u00fdhody. <\/p>\n

Marketingov\u00e9 pou\u010den\u00ed z debaklu Mastercard s Lolou<\/strong><\/h2>\n

Debakl Mastercard-Lola v roce 1997<\/strong> je varov\u00e1n\u00edm pro v\u0161echny spole\u010dnosti, kter\u00e9 cht\u011bj\u00ed vstoupit do sv\u011bta Formule 1 bez d\u016fkladn\u00e9 p\u0159\u00edpravy a zrychlen\u00edm. Z\u016fst\u00e1v\u00e1 jedn\u00edm z nejv\u011bt\u0161\u00edch marketingov\u00fdch selh\u00e1n\u00ed F1.<\/strong>
\nNekonkurenceschopnost vozu a jeho n\u00e1sledn\u00e9 sta\u017een\u00ed ze sout\u011b\u017ee zanechalo na obou spole\u010dnostech nesmazatelnou stopu. Tento p\u0159\u00edpad zd\u016fraz\u0148uje, \u017ee p\u0159ed zah\u00e1jen\u00edm marketingov\u00e9 kampan\u011b je d\u016fle\u017eit\u00e9 pe\u010dliv\u011b posoudit schopnosti partnera.<\/p>\n

Mastercard<\/strong> investoval velk\u00e9 \u010d\u00e1stky v nad\u011bji, \u017ee se mu poda\u0159\u00ed rychle vstoupit na trh F1 t\u00edm, \u017ee si vynut\u00ed \u010das, ale Lola nebyla schopna proj\u00edt kvalifikac\u00ed. Zpr\u00e1va \u010dasopisu Harvard Business Review<\/strong> vy\u010d\u00edslila ztr\u00e1ty na v\u00edce ne\u017e 15 milion\u016f dolar\u016f v p\u0159\u00edm\u00fdch n\u00e1kladech a \u0161kod\u00e1ch na pov\u011bsti. <\/p>\n

Inovativn\u00ed livreje a sportovn\u00ed p\u0159edpisy: p\u0159\u00edpad BAR a 555 a d\u016fle\u017eitost dobr\u00e9ho vypracov\u00e1n\u00ed dom\u00e1c\u00edch \u00fakol\u016f<\/strong><\/h2>\n

Kdy\u017e se BAR rozhodl rozd\u011blit livrej sv\u00e9ho vozu, aby propagoval dv\u011b tab\u00e1kov\u00e9 zna\u010dky<\/strong>, nepo\u010d\u00edtal se z\u00e1sahem FIA. N\u00e1sledn\u00e1 pot\u0159eba rychl\u00e9 revize strategie po\u0161kodila viditelnost a n\u00e1vratnost investic. <\/p>\n

Tato epizoda ukazuje, jak d\u016fle\u017eit\u00e9 je porozum\u011bt sportovn\u00edm p\u0159edpis\u016fm a dodr\u017eovat je p\u0159ed zah\u00e1jen\u00edm marketingov\u00e9 kampan\u011b, a je p\u0159\u00edkladem nedodr\u017een\u00ed p\u0159edpis\u016f. FIA donutila t\u00fdm sjednotit livrej, co\u017e zp\u016fsobilo zpo\u017ed\u011bn\u00ed v realizaci marketingov\u00e9 kampan\u011b a v\u00fdrazn\u00e9 sn\u00ed\u017een\u00ed viditelnosti zna\u010dky. <\/strong><\/p>\n

Zpr\u00e1va spole\u010dnosti KPMG odhaduje potenci\u00e1ln\u00ed ztr\u00e1tu sponzor\u016f t\u00fdmu BAR ve v\u00fd\u0161i p\u0159ibli\u017en\u011b 5 milion\u016f dolar\u016f.<\/p>\n

\u00dasp\u011b\u0161n\u00e9 marketingov\u00e9 strategie F1<\/strong><\/h2>\n

Abyste se vyhnuli chyb\u00e1m, je d\u016fle\u017eit\u00e9 m\u00edt dob\u0159e napl\u00e1novan\u00e9 strategie<\/strong>. V\u00fdb\u011br partner\u016f, kte\u0159\u00ed sd\u00edlej\u00ed hodnoty zna\u010dky, dodr\u017eov\u00e1n\u00ed sportovn\u00edch p\u0159edpis\u016f, d\u016fsledn\u00e1 komunikace a neust\u00e1l\u00e9 sledov\u00e1n\u00ed v\u00fdsledk\u016f jsou z\u00e1kladn\u00edmi kroky.<\/p>\n

Pou\u017eit\u00ed pokro\u010dil\u00fdch analytick\u00fdch n\u00e1stroj\u016f m\u016f\u017ee optimalizovat marketingov\u00e9 iniciativy a zajistit vy\u0161\u0161\u00ed n\u00e1vratnost investic.<\/p>\n

Dob\u0159e zdokumentovan\u00e9 strategie podlo\u017een\u00e9 daty mohou m\u00edt z\u00e1sadn\u00ed v\u00fdznam. Nap\u0159\u00edklad t\u00fdm F1 Mercedes-AMG<\/a><\/strong> Petronas<\/strong> d\u00edky siln\u00e9mu partnerstv\u00ed se spole\u010dnost\u00ed Petronas<\/strong> a konzistentn\u00ed a promy\u0161len\u00e9 marketingov\u00e9 strategii zaznamenal mezi lety 2014 a 2019 25% n\u00e1r\u016fst hodnoty zna\u010dky (zdroj: Interbrand). <\/p>\n

Pou\u017eit\u00ed pokro\u010dil\u00fdch analytick\u00fdch n\u00e1stroj\u016f, jako jsou ty, kter\u00e9 poskytuje spole\u010dnost Nielsen Sports<\/strong>, umo\u017e\u0148uje sledovat \u00fa\u010dinnost reklamn\u00edch kampan\u00ed v re\u00e1ln\u00e9m \u010dase a prov\u00e1d\u011bt rychl\u00e9 korekce, co\u017e zaji\u0161\u0165uje lep\u0161\u00ed n\u00e1vratnost investic.<\/p>\n

A t\u00edm to nekon\u010d\u00ed…<\/strong><\/h2>\n

Krom\u011b t\u0159\u00ed v\u00fd\u0161e uveden\u00fdch p\u0159\u00edklad\u016f je zde v\u00edcem\u00e9n\u011b vy\u010derp\u00e1vaj\u00edc\u00ed p\u0159ehled toho, co se v F1 za posledn\u00edch 20 let pokazilo. pro nedostatek transparentnosti.<\/strong><\/p>\n

P\u0159\u00edkladem m\u016f\u017ee b\u00fdt spolupr\u00e1ce Rich Energy s t\u00fdmem Haas<\/strong>: slibn\u00e9 partnerstv\u00ed, kter\u00e9 skon\u010dilo obvin\u011bn\u00edmi a po\u0161kozen\u00edm image, ukazuje, jak z\u00e1sadn\u00ed je transparentnost a soulad hodnot mezi sponzorem a t\u00fdmem. D\u016fv\u011bra a jasnost jsou z\u00e1kladem dobr\u00e9 spolupr\u00e1ce, stejn\u011b jako d\u016fle\u017eitost v\u00fdb\u011bru obchodn\u00edch partner\u016f, jak n\u00e1s u\u010d\u00ed spolupr\u00e1ce mezi spole\u010dnostmi Williams a Rockit<\/strong>, nespln\u011bn\u00e9 sliby a bolestiv\u00fd finan\u010dn\u00ed ne\u00fasp\u011bch. <\/p>\n

Tyto epizody n\u00e1m p\u0159ipom\u00ednaj\u00ed, jak d\u016fle\u017eit\u00e9 je pe\u010dliv\u011b vyb\u00edrat obchodn\u00ed partnery: zna\u010dky a t\u00fdmy mus\u00ed p\u0159edt\u00edm, ne\u017e se zav\u00e1\u017eou ke sponzorstv\u00ed, posoudit potenci\u00e1l a rizika. Na z\u00e1v\u011br se v\u011bnujeme v\u00fdznamn\u00e9mu p\u0159\u00edpadu USF1 a YouTube<\/strong>. Ozn\u00e1men\u00ed a p\u0159\u00edsliby inovac\u00ed se setkaly s neefektivitou a nedostate\u010dnou p\u0159\u00edpravou. T\u00fdm se na trati nikdy nep\u0159edstavil.<\/strong> To je p\u0159ipom\u00ednka toho, jak z\u00e1sadn\u00ed je v\u00fdkonnost, kter\u00e1 se ned\u00e1 popsat slovy. Spole\u010dnosti mus\u00ed sv\u00e9 sliby podpo\u0159it konkr\u00e9tn\u00edmi \u010diny. <\/p>\n

V\u00fdznam spolupr\u00e1ce s odborn\u00edky na sportovn\u00ed marketing<\/strong><\/h2>\n

Spol\u00e9hejte se na odborn\u00edky na sportovn\u00ed marketing<\/strong><\/a> m\u016f\u017ee znamenat rozd\u00edl mezi \u00fasp\u011bchem a ne\u00fasp\u011bchem. Odborn\u00edci z oboru znaj\u00ed dynamiku trhu, v\u00edt\u011bzn\u00e9 strategie a sportovn\u00ed p\u0159edpisy. Pomohou v\u00e1m naj\u00edt spr\u00e1vn\u00e9 partnery, vytvo\u0159it efektivn\u00ed kampan\u011b a sledovat v\u00fdsledky v re\u00e1ln\u00e9m \u010dase. Spolupr\u00e1ce s profesion\u00e1ly je investic\u00ed, kter\u00e1 m\u016f\u017ee zaru\u010dit trval\u00e9 a \u00fasp\u011b\u0161n\u00e9 v\u00fdsledky.<\/p>\n","protected":false},"excerpt":{"rendered":"

P\u0159\u00edb\u011bhy ne\u00fasp\u011bch\u016f \u010dasto z\u016fst\u00e1vaj\u00ed ve st\u00ednu, ale pr\u00e1v\u011b tato nevysloven\u00e1 ponau\u010den\u00ed mohou zabr\u00e1nit budouc\u00edm chyb\u00e1m. Ve sv\u011bt\u011b Formule 1do\u0161lo k v\u00fdrazn\u00fdm marketingov\u00fdm a sponzorsk\u00fdm ne\u00fasp\u011bch\u016fm, kter\u00e9 nab\u00edzej\u00ed cenn\u00e1 ponau\u010den\u00ed. Poj\u010fme spole\u010dn\u011b zjistit, co se nepovedlo a jak se vyhnout opakov\u00e1n\u00ed t\u011bchto chyb ve sportovn\u00edm marketingu. Sponzoring F1: kdy\u017e velk\u00e1 jm\u00e9na sel\u017eou Sponzoring je ve Formuli […]<\/p>\n","protected":false},"author":14,"featured_media":199072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20233],"tags":[],"class_list":["post-243804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-formule1"],"acf":[],"contentshake_article_id":"","yoast_head":"\nNe\u00fasp\u011b\u0161n\u00e1 sponzorstv\u00ed v F1, nejv\u00fdrazn\u011bj\u0161\u00ed p\u0159\u00edpady<\/title>\n<meta name=\"description\" content=\"P\u0159\u00edb\u011bhy ne\u00fasp\u011bch\u016f v F1 \u010dasto z\u016fst\u00e1vaj\u00ed ve st\u00ednu, ale pr\u00e1v\u011b tato nevysloven\u00e1 ponau\u010den\u00ed mohou zabr\u00e1nit budouc\u00edm chyb\u00e1m.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-bankrot-in-f1\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ne\u00fasp\u011b\u0161n\u00e1 sponzorstv\u00ed v F1, nejv\u00fdrazn\u011bj\u0161\u00ed p\u0159\u00edpady\" \/>\n<meta property=\"og:description\" content=\"P\u0159\u00edb\u011bhy ne\u00fasp\u011bch\u016f v F1 \u010dasto z\u016fst\u00e1vaj\u00ed ve st\u00ednu, ale pr\u00e1v\u011b tato nevysloven\u00e1 ponau\u010den\u00ed mohou zabr\u00e1nit budouc\u00edm chyb\u00e1m.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-bankrot-in-f1\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/lotus_f1_renault_de_2012_37524108382.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"851\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-bankrot-in-f1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-bankrot-in-f1\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Ne\u00fasp\u011b\u0161n\u00e1 sponzorstv\u00ed v F1, nejv\u00fdrazn\u011bj\u0161\u00ed p\u0159\u00edpady\",\"datePublished\":\"2024-07-16T12:07:24+00:00\",\"dateModified\":\"2025-07-04T11:15:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-bankrot-in-f1\\\/\"},\"wordCount\":1226,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-bankrot-in-f1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/lotus_f1_renault_de_2012_37524108382.jpg\",\"articleSection\":[\"Formule 1\",\"Formule1\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-bankrot-in-f1\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-bankrot-in-f1\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-bankrot-in-f1\\\/\",\"name\":\"Ne\u00fasp\u011b\u0161n\u00e1 sponzorstv\u00ed v F1, nejv\u00fdrazn\u011bj\u0161\u00ed p\u0159\u00edpady\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-bankrot-in-f1\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-bankrot-in-f1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/lotus_f1_renault_de_2012_37524108382.jpg\",\"datePublished\":\"2024-07-16T12:07:24+00:00\",\"dateModified\":\"2025-07-04T11:15:12+00:00\",\"description\":\"P\u0159\u00edb\u011bhy ne\u00fasp\u011bch\u016f v F1 \u010dasto z\u016fst\u00e1vaj\u00ed ve st\u00ednu, ale pr\u00e1v\u011b tato nevysloven\u00e1 ponau\u010den\u00ed mohou zabr\u00e1nit budouc\u00edm chyb\u00e1m.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-bankrot-in-f1\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-bankrot-in-f1\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-bankrot-in-f1\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/lotus_f1_renault_de_2012_37524108382.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/lotus_f1_renault_de_2012_37524108382.jpg\",\"width\":1280,\"height\":851,\"caption\":\"Lotus F1 Renault de 2012 expos?e au R?tro Auto ?vreux 2017, avenue du Mar?chal-Foch\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzoring-bankrot-in-f1\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ne\u00fasp\u011b\u0161n\u00e1 sponzorstv\u00ed v F1, nejv\u00fdrazn\u011bj\u0161\u00ed p\u0159\u00edpady\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ne\u00fasp\u011b\u0161n\u00e1 sponzorstv\u00ed v F1, nejv\u00fdrazn\u011bj\u0161\u00ed p\u0159\u00edpady","description":"P\u0159\u00edb\u011bhy ne\u00fasp\u011bch\u016f v F1 \u010dasto z\u016fst\u00e1vaj\u00ed ve st\u00ednu, ale pr\u00e1v\u011b tato nevysloven\u00e1 ponau\u010den\u00ed mohou zabr\u00e1nit budouc\u00edm chyb\u00e1m.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-bankrot-in-f1\/","og_locale":"cs_CZ","og_type":"article","og_title":"Ne\u00fasp\u011b\u0161n\u00e1 sponzorstv\u00ed v F1, nejv\u00fdrazn\u011bj\u0161\u00ed p\u0159\u00edpady","og_description":"P\u0159\u00edb\u011bhy ne\u00fasp\u011bch\u016f v F1 \u010dasto z\u016fst\u00e1vaj\u00ed ve st\u00ednu, ale pr\u00e1v\u011b tato nevysloven\u00e1 ponau\u010den\u00ed mohou zabr\u00e1nit budouc\u00edm chyb\u00e1m.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-bankrot-in-f1\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1280,"height":851,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/lotus_f1_renault_de_2012_37524108382.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Riccardo Taf\u00e0","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-bankrot-in-f1\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-bankrot-in-f1\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Ne\u00fasp\u011b\u0161n\u00e1 sponzorstv\u00ed v F1, nejv\u00fdrazn\u011bj\u0161\u00ed p\u0159\u00edpady","datePublished":"2024-07-16T12:07:24+00:00","dateModified":"2025-07-04T11:15:12+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-bankrot-in-f1\/"},"wordCount":1226,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-bankrot-in-f1\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/lotus_f1_renault_de_2012_37524108382.jpg","articleSection":["Formule 1","Formule1"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/sponzoring-bankrot-in-f1\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-bankrot-in-f1\/","url":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-bankrot-in-f1\/","name":"Ne\u00fasp\u011b\u0161n\u00e1 sponzorstv\u00ed v F1, nejv\u00fdrazn\u011bj\u0161\u00ed p\u0159\u00edpady","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-bankrot-in-f1\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-bankrot-in-f1\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/lotus_f1_renault_de_2012_37524108382.jpg","datePublished":"2024-07-16T12:07:24+00:00","dateModified":"2025-07-04T11:15:12+00:00","description":"P\u0159\u00edb\u011bhy ne\u00fasp\u011bch\u016f v F1 \u010dasto z\u016fst\u00e1vaj\u00ed ve st\u00ednu, ale pr\u00e1v\u011b tato nevysloven\u00e1 ponau\u010den\u00ed mohou zabr\u00e1nit budouc\u00edm chyb\u00e1m.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-bankrot-in-f1\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/sponzoring-bankrot-in-f1\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-bankrot-in-f1\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/lotus_f1_renault_de_2012_37524108382.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/lotus_f1_renault_de_2012_37524108382.jpg","width":1280,"height":851,"caption":"Lotus F1 Renault de 2012 expos?e au R?tro Auto ?vreux 2017, avenue du Mar?chal-Foch"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-bankrot-in-f1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Ne\u00fasp\u011b\u0161n\u00e1 sponzorstv\u00ed v F1, nejv\u00fdrazn\u011bj\u0161\u00ed p\u0159\u00edpady"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/243804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=243804"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/243804\/revisions"}],"predecessor-version":[{"id":294515,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/243804\/revisions\/294515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/199072"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=243804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=243804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=243804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}