{"id":255599,"date":"2024-09-13T10:46:55","date_gmt":"2024-09-13T08:46:55","guid":{"rendered":"https:\/\/rtrsports.com\/blog\/formule-e-stoupa-celosvetova-televizni-sledovanost-vzrostla-o-35-percent-na-491-milionu-divaku\/"},"modified":"2026-10-30T06:24:05","modified_gmt":"2026-10-30T05:24:05","slug":"formule-e-stoupa-celosvetova-televizni-sledovanost-vzrostla-o-35-percent-na-491-milionu-divaku","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/formule-e-stoupa-celosvetova-televizni-sledovanost-vzrostla-o-35-percent-na-491-milionu-divaku\/","title":{"rendered":"Sledovanost Formule E: div\u00e1ci a fanou\u0161ci sez\u00f3nu po sez\u00f3n\u011b"},"content":{"rendered":"

V lednu 2025 se E-Prix v Mexiku stala nejsledovan\u011bj\u0161\u00edm z\u00e1vodem v historii Formule E: 46 milion\u016f div\u00e1k\u016f, o 38 % v\u00edce ne\u017e pr\u016fm\u011br sez\u00f3ny, a kumulativn\u00ed dosah 10,5 milionu lid\u00ed (nejm\u00e9n\u011b minuta sledov\u00e1n\u00ed) u jedin\u00e9ho po\u0159adu americk\u00e9 stanice CBS. Ne\u0161lo o fin\u00e1le ani o z\u00e1vod, kter\u00fd rozhodoval o titulu. Byl to druh\u00fd podnik \u0161ampion\u00e1tu.<\/p>\n

Je to dobr\u00fd v\u00fdchoz\u00ed bod pro to, abychom mluvili o sledovanosti Formule E<\/strong>, proto\u017ee tento rekord vypov\u00edd\u00e1 o dvou v\u011bcech z\u00e1rove\u0148: elektrick\u00fd \u0161ampion\u00e1t m\u00e1 rostouc\u00ed publikum a toto publikum se soust\u0159e\u010fuje na konkr\u00e9tn\u00ed trhy. Pro zna\u010dku m\u00e1 druh\u00e1 informace stejnou v\u00e1hu jako prvn\u00ed.<\/p>\n

Sledovanost Formule E sez\u00f3nu po sez\u00f3n\u011b<\/h2>\n

V 10. sez\u00f3n\u011b, tedy 2023\/24, vyk\u00e1zala Formule E kumulativn\u00ed televizn\u00ed dosah 491 milion\u016f div\u00e1k\u016f, o 35 % v\u00edce ne\u017e o rok d\u0159\u00edve. E-Prix v Monaku tehdy vytvo\u0159ila rekord jednotliv\u00e9ho z\u00e1vodu se 40 miliony. Fanou\u0161kovsk\u00e1 z\u00e1kladna m\u011b\u0159en\u00e1 pr\u016fzkumem vzrostla o 23 %: v pr\u016fm\u011bru z 304 na 374 milion\u016f.<\/p>\n

V 11. sez\u00f3n\u011b, tedy 2024\/25, r\u016fst pokra\u010doval m\u00edrn\u011bj\u0161\u00edm tempem: 561 milion\u016f kumulativn\u00edho dosahu, o 14 % v\u00edce, s pr\u016fm\u011brem 33 milion\u016f na z\u00e1vod (o 16 % v\u00edce). Fanou\u0161k\u016f bylo 422 milion\u016f, o 13 % v\u00edce ne\u017e v p\u0159edchoz\u00ed sez\u00f3n\u011b a o 38 % v\u00edce ne\u017e v 8. sez\u00f3n\u011b. T\u00e9m\u011b\u0159 37 % z nich, 158 milion\u016f, \u017eije na \u010dty\u0159ech trz\u00edch, kter\u00e9 \u0161ampion\u00e1t pova\u017euje za prioritn\u00ed: ve Spojen\u00fdch st\u00e1tech, \u010c\u00edn\u011b, Spojen\u00e9m kr\u00e1lovstv\u00ed a N\u011bmecku.<\/p>\n

Pohnulo se to i v digit\u00e1lu: ve stejn\u00e9 sez\u00f3n\u011b vzrostla zhl\u00e9dnut\u00ed vide\u00ed o 47 %, po\u010det zobrazen\u00ed p\u0159es\u00e1hl 1,39 miliardy a po\u010det sleduj\u00edc\u00edch na soci\u00e1ln\u00edch s\u00edt\u00edch se zv\u00fd\u0161il o 10 %, p\u0159i\u010dem\u017e TikTok se stal druhou platformou \u0161ampion\u00e1tu podle po\u010dtu sleduj\u00edc\u00edch (o 37 % v\u00edce).<\/p>\n

Jak tato \u010d\u00edsla \u010d\u00edst<\/h2>\n

Televizn\u00ed data Formule E sb\u00edr\u00e1 Kantar Sport a data o fanou\u0161c\u00edch Potentia Insight na z\u00e1klad\u011b pr\u016fzkumu mezi 33 000 dosp\u011bl\u00fdmi na 16 trz\u00edch. Jsou to \u010d\u00edsla zve\u0159ejn\u011bn\u00e1 samotn\u00fdm \u0161ampion\u00e1tem a je dobr\u00e9 je \u010d\u00edst s v\u00fdhradou: kumulativn\u00ed dosah podle definice samotn\u00e9 Formule E po\u010d\u00edt\u00e1 lidi, kte\u0159\u00ed sledovali vys\u00edl\u00e1n\u00ed alespo\u0148 minutu, a v tiskov\u00e9 zpr\u00e1v\u011b o prvn\u00edch dvou z\u00e1vodech 11. sez\u00f3ny \u0161ampion\u00e1t up\u0159esnil, \u017ee jeho \u010d\u00edsla jsou p\u0159edb\u011b\u017en\u00e1 m\u011b\u0159en\u00ed, nikoli konsolidovan\u00e1 data jako u formule 1. Nejde tedy o pr\u016fm\u011brnou sledovanost z\u00e1vodu a srovn\u00e1vat ji s pr\u016fm\u011brnou sledovanost\u00ed, kterou uv\u00e1d\u011bj\u00ed jin\u00e9 \u0161ampion\u00e1ty (s jin\u00fdmi metrikami), vede k chybn\u00fdm z\u00e1v\u011br\u016fm.<\/p>\n

Je tu i detail, kter\u00fd hodn\u011b vypov\u00edd\u00e1 o pot\u0159ebn\u00e9 opatrnosti: v tiskov\u00e9 zpr\u00e1v\u011b k 11. sez\u00f3n\u011b se r\u016fst dosahu objevuje jednou jako 14 % a jednou, ve vyj\u00e1d\u0159en\u00ed gener\u00e1ln\u00edho \u0159editele Jeffa Doddse, jako 17 %. Sm\u011br se nem\u011bn\u00ed, p\u0159esnost ano. Kdo mus\u00ed obh\u00e1jit investici, m\u011bl by se v\u017edy pt\u00e1t na p\u0159esnou metriku a rozsah m\u011b\u0159en\u00ed.<\/p>\n

Kde Formule E roste<\/h2>\n

R\u016fst nen\u00ed rovnom\u011brn\u00fd. V 11. sez\u00f3n\u011b vzrostl kumulativn\u00ed dosah z\u00e1vod\u016f ve Spojen\u00e9m kr\u00e1lovstv\u00ed o 41 % a v N\u011bmecku o 12 %, zat\u00edmco rekord z Mexika vd\u011b\u010d\u00ed hodn\u011b voln\u011b dostupn\u00e9mu vys\u00edl\u00e1n\u00ed ve Spojen\u00fdch st\u00e1tech: 10,5 milionu kumulativn\u00edch div\u00e1k\u016f na CBS. V pr\u016fzkumu 10. sez\u00f3ny m\u011bla samotn\u00e1 \u010c\u00edna 118 milion\u016f fanou\u0161k\u016f, Indon\u00e9sie 27 milion\u016f a Braz\u00edlie 11 milion\u016f.<\/p>\n

Pro sponzora to znamen\u00e1, \u017ee Formuli E nelze hodnotit jako jednolit\u00fd glob\u00e1ln\u00ed \u0161ampion\u00e1t, ale jako sou\u010det trh\u016f s velmi rozd\u00edlnou v\u00e1hou. Zna\u010dka, kter\u00e1 prod\u00e1v\u00e1 hlavn\u011b v N\u011bmecku nebo ve Spojen\u00e9m kr\u00e1lovstv\u00ed, najde v \u0161ampion\u00e1tu rostouc\u00ed publikum p\u0159esn\u011b tam, kde ho pot\u0159ebuje; zna\u010dka, kter\u00e1 m\u00ed\u0159\u00ed na It\u00e1lii, se mus\u00ed pozorn\u011bji d\u00edvat na data jednotliv\u00e9ho trhu a na kalend\u00e1\u0159.<\/p>\n

Co nab\u00edz\u00ed zna\u010dce<\/h2>\n

Formule E jako jedin\u00e9 mistrovstv\u00ed sv\u011bta FIA pro elektrick\u00e9 monoposty p\u0159in\u00e1\u0161\u00ed vlastn\u00ed p\u0159\u00edb\u011bh: z\u00e1vody ve m\u011bstech, technologie pro energii a mobilitu. Je to p\u0159irozen\u00e9 prost\u0159ed\u00ed pro firmy z energetiky, technologi\u00ed, automobilov\u00e9ho pr\u016fmyslu a m\u011bstsk\u00fdch slu\u017eeb, kter\u00e9 mohou tra\u0165 vyu\u017e\u00edt jako v\u00fdkladn\u00ed sk\u0159\u00ed\u0148 sv\u00fdch schopnost\u00ed, nejen sv\u00e9ho loga. V\u00fdkony voz\u016f mezit\u00edm rostly generaci od generace, jak popisujeme v pr\u016fvodci o rychlosti Formule E<\/a>.<\/p>\n

Publikum v\u0161ak nelze br\u00e1t jako samoz\u0159ejmost. R\u016fst Formule E je skute\u010dn\u00fd, ale budovan\u00fd z\u00e1vod po z\u00e1vodu, trh po trhu, a sponzoring, kter\u00fd ho chce vyu\u017e\u00edt, mus\u00ed postupovat stejn\u011b: vybrat trhy, kde je \u0161ampion\u00e1t siln\u00fd, a tam aktivovat svou p\u0159\u00edtomnost pomoc\u00ed hospitality, obsahu a aktivit spojen\u00fdch s jednotliv\u00fdmi m\u011bsty. Jak na to, popisuje str\u00e1nka o sponzoringu ve Formuli E<\/a>.<\/p>\n

Zb\u00fdv\u00e1 zjistit, zda \u0161ampion\u00e1t dok\u00e1\u017ee prom\u011bnit r\u016fst sledovanosti ve stabiln\u00ed publikum, kter\u00e9 sleduje z\u00e1vody kv\u016fli sout\u011b\u017ei, a ne jen kv\u016fli novot\u011b. Posledn\u00ed \u010d\u00edsla ukazuj\u00ed, \u017ee t\u00edm sm\u011brem se jde. Pro sponzory je \u010das zjistit, kde a jak b\u00fdt p\u0159\u00edtomen, pr\u00e1v\u011b te\u010f, ne a\u017e se z \u010d\u00edsel stanou ceny.<\/p>\n

\r\n\r\n

\u010cast\u00e9 ot\u00e1zky o sledovanosti Formule E<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Kolik div\u00e1k\u016f m\u00e1 Formule E?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Podle posledn\u00edch zve\u0159ejn\u011bn\u00fdch \u00fadaj\u016f, tedy z 11. sez\u00f3ny (2024\/25), vyk\u00e1zala Formule E rekordn\u00ed kumulativn\u00ed televizn\u00ed dosah 561 milion\u016f div\u00e1k\u016f, o 14 % v\u00edce ne\u017e v p\u0159edchoz\u00ed sez\u00f3n\u011b, s pr\u016fm\u011brem 33 milion\u016f na z\u00e1vod.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kolik fanou\u0161k\u016f m\u00e1 Formule E?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Podle pr\u016fzkumu Potentia Insight pro \u0161ampion\u00e1t m\u011bla fanou\u0161kovsk\u00e1 z\u00e1kladna na konci 11. sez\u00f3ny 422 milion\u016f lid\u00ed, o 13 % v\u00edce ne\u017e v 10. sez\u00f3n\u011b. T\u00e9m\u011b\u0159 37 % z nich \u017eije ve Spojen\u00fdch st\u00e1tech, \u010c\u00edn\u011b, Spojen\u00e9m kr\u00e1lovstv\u00ed a N\u011bmecku.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kter\u00fd z\u00e1vod Formule E byl nejsledovan\u011bj\u0161\u00ed?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

E-Prix v Mexiku v lednu 2025 se 46 miliony div\u00e1k\u016f, o 38 % v\u00edce ne\u017e pr\u016fm\u011br 11. sez\u00f3ny. P\u0159edchoz\u00ed rekord pat\u0159il E-Prix v Monaku v 10. sez\u00f3n\u011b se 40 miliony.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Roste sledovanost Formule E?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Ano. Kumulativn\u00ed dosah vzrostl ze 491 milion\u016f v 10. sez\u00f3n\u011b (o 35 % v\u00edce) na 561 milion\u016f v 11. sez\u00f3n\u011b (o 14 % v\u00edce). Zvl\u00e1\u0161\u0165 siln\u00fd byl r\u016fst ve Spojen\u00e9m kr\u00e1lovstv\u00ed, o 41 % v 11. sez\u00f3n\u011b.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kdo m\u011b\u0159\u00ed sledovanost Formule E?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Televizn\u00ed data sb\u00edr\u00e1 Kantar Sport, data o fanou\u0161c\u00edch Potentia Insight na z\u00e1klad\u011b pr\u016fzkumu mezi 33 000 dosp\u011bl\u00fdmi na 16 trz\u00edch a data ze soci\u00e1ln\u00edch s\u00edt\u00ed Emplifi. Jsou to \u010d\u00edsla zve\u0159ejn\u011bn\u00e1 \u0161ampion\u00e1tem.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Pro\u010d by zna\u010dka m\u011bla sponzorovat Formuli E?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Proto\u017ee nab\u00edz\u00ed prost\u0159ed\u00ed m\u011bstsk\u00fdch z\u00e1vod\u016f, elektrick\u00e9 technologie a inovac\u00ed vhodn\u00e9 pro firmy z energetiky, technologi\u00ed a mobility, s rostouc\u00edm publikem na trz\u00edch jako Spojen\u00e9 kr\u00e1lovstv\u00ed (o 41 % v\u00edce v 11. sez\u00f3n\u011b) a N\u011bmecko (o 12 % v\u00edce) a s rekordn\u00ed sledovanost\u00ed ve Spojen\u00fdch st\u00e1tech d\u00edky E-Prix v Mexiku. Volbu je t\u0159eba d\u011blat podle trh\u016f, kde je \u0161ampion\u00e1t nejsiln\u011bj\u0161\u00ed.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

V lednu 2025 se E-Prix v Mexiku stala nejsledovan\u011bj\u0161\u00edm z\u00e1vodem v historii Formule E: 46 milion\u016f div\u00e1k\u016f, o 38 % v\u00edce ne\u017e pr\u016fm\u011br sez\u00f3ny, a kumulativn\u00ed dosah 10,5 milionu lid\u00ed (nejm\u00e9n\u011b minuta sledov\u00e1n\u00ed) u jedin\u00e9ho po\u0159adu americk\u00e9 stanice CBS. Ne\u0161lo o fin\u00e1le ani o z\u00e1vod, kter\u00fd rozhodoval o titulu. Byl to druh\u00fd podnik \u0161ampion\u00e1tu. Je […]<\/p>\n","protected":false},"author":2,"featured_media":146721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20234],"tags":[],"class_list":["post-255599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-e-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSledovanost Formule E: \u010d\u00edsla sez\u00f3nu po sez\u00f3n\u011b<\/title>\n<meta name=\"description\" content=\"Sledovanost Formule E: 561 milion\u016f kumulativn\u00edho dosahu v 11. sez\u00f3n\u011b, 422 milion\u016f fanou\u0161k\u016f, rostouc\u00ed trhy a jak data \u010d\u00edst.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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