{"id":266199,"date":"2024-10-22T11:46:40","date_gmt":"2024-10-22T09:46:40","guid":{"rendered":"https:\/\/rtrsports.com\/partnerstvi-sportovni-rozvoj-dosah\/"},"modified":"2026-11-01T01:44:50","modified_gmt":"2026-11-01T00:44:50","slug":"partnerstvi-sportovni-rozvoj-dosah","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/partnerstvi-sportovni-rozvoj-dosah\/","title":{"rendered":"Strategick\u00e1 partnerstv\u00ed ve sportu: jak motorsport roz\u0161i\u0159uje sv\u00e9 publikum"},"content":{"rendered":"<p>V kv\u011btnu 2025 v Miami absolvovali jezdci Formule 1 tradi\u010dn\u00ed p\u0159ehl\u00eddku p\u0159ed z\u00e1vodem na deseti monopostech postaven\u00fdch z kostek LEGO, ka\u017ed\u00fd z p\u0159ibli\u017en\u011b 400 000 d\u00edlk\u016f. Lewis Hamilton ji ozna\u010dil za nejz\u00e1bavn\u011bj\u0161\u00ed p\u0159ehl\u00eddku jezdc\u016f v\u0161ech dob. Na prvn\u00ed pohled to byl sympatick\u00fd n\u00e1pad. T\u011bm, kdo pracuj\u00ed se sponzory, velmi dob\u0159e uk\u00e1zal, jak funguj\u00ed <strong>strategick\u00e1 partnerstv\u00ed ve sportu<\/strong>.<\/p>\n<p>Obvykle se m\u00e1 za to, \u017ee sponzor kupuje publikum dan\u00e9ho sportu. Nejzaj\u00edmav\u011bj\u0161\u00ed partnerstv\u00ed posledn\u00edch let ale funguj\u00ed i opa\u010dn\u00fdm sm\u011brem: je to zna\u010dka, kdo do sportu p\u0159iv\u00e1d\u00ed publikum, ke kter\u00e9mu se sport s\u00e1m nedostal. D\u011bti a rodiny, milovn\u00edci m\u00f3dy a luxusu. Pr\u00e1v\u011b tam se z\u00e1kladna skute\u010dn\u011b roz\u0161i\u0159uje.<\/p>\n<p><strong>Ve zkratce<\/strong><\/p>\n<ul>\n<li>Sponzorstv\u00ed kupuje viditelnost p\u0159ed publikem dan\u00e9ho sportu; strategick\u00e9 partnerstv\u00ed spole\u010dn\u011b vytv\u00e1\u0159\u00ed produkty, z\u00e1\u017eitky a obsah a posouv\u00e1 publikum ob\u011bma sm\u011bry.<\/li>\n<li>Formule 1 to d\u011bl\u00e1 se zna\u010dkou LEGO od roku 2025, s LVMH na deset let od roku 2025 a s Disneyem od konce roku 2025: t\u0159i zna\u010dky, t\u0159i r\u016fzn\u00e1 publika.<\/li>\n<li>Pro firmu nen\u00ed u\u017eite\u010dnou ot\u00e1zkou, kolik lid\u00ed ji uvid\u00ed, ale koho oslov\u00ed z t\u011bch, kter\u00e9 d\u0159\u00edve neoslovovala.<\/li>\n<\/ul>\n<h2>Sponzorstv\u00ed, nebo partnerstv\u00ed: jak\u00fd je rozd\u00edl<\/h2>\n<p>V praxi se ob\u011b slova \u010dasto pou\u017e\u00edvaj\u00ed jako synonyma a mnoho smluv je kombinuje. Rozd\u00edl spo\u010d\u00edv\u00e1 v tom, co se sm\u011b\u0148uje. V klasick\u00e9m sponzorstv\u00ed firma plat\u00ed za to, aby se objevila p\u0159ed publikem t\u00fdmu nebo \u0161ampion\u00e1tu: logo, hospitality, pr\u00e1va k obrazu. Ve strategick\u00e9m partnerstv\u00ed ob\u011b strany vkl\u00e1daj\u00ed n\u011bco v\u00edc, produkty, kan\u00e1ly, znalosti, a hodnota vznik\u00e1 z toho, co spole\u010dn\u011b vybuduj\u00ed. Zna\u010dka publikum sportu nejen vyu\u017e\u00edv\u00e1: p\u0159iv\u00e1d\u00ed i sv\u00e9 vlastn\u00ed.<\/p>\n<h2>T\u0159i partnerstv\u00ed, kter\u00e1 roz\u0161i\u0159uj\u00ed publikum Formule 1<\/h2>\n<h3>LEGO: d\u011bti a rodiny<\/h3>\n<p>Partnerstv\u00ed LEGO a Formule 1, ozn\u00e1men\u00e9 v z\u00e1\u0159\u00ed 2024, odstartovalo se sezonou 2025: \u0159ada stavebnic pro v\u0161echny v\u011bkov\u00e9 kategorie, od DUPLO pro nejmen\u0161\u00ed, se v\u0161emi deseti t\u00fdmy, aktivity ve fanou\u0161kovsk\u00fdch z\u00f3n\u00e1ch Velk\u00fdch cen a obsah na digit\u00e1ln\u00edch kan\u00e1lech LEGO. P\u0159ehl\u00eddka v Miami byla jeho nejviditeln\u011bj\u0161\u00ed \u010d\u00e1st\u00ed. Od roku 2026 se spolupr\u00e1ce roz\u0161\u00ed\u0159ila i na F1 Academy, \u017eensk\u00fd \u0161ampion\u00e1t, s vozem v barv\u00e1ch LEGO. Obchodn\u00ed \u00favaha je prost\u00e1: d\u00edt\u011b, kter\u00e9 si v sedmi letech postav\u00ed sv\u016fj monopost, m\u016f\u017ee b\u00fdt v patn\u00e1cti div\u00e1kem.<\/p>\n<h3>Disney: ti, kdo se k z\u00e1vod\u016fm je\u0161t\u011b nedostali<\/h3>\n<p>V kv\u011btnu 2025 ozn\u00e1mily Formule 1 a Disney glob\u00e1ln\u00ed spolupr\u00e1ci s Mickey Mousem a jeho p\u0159\u00e1teli, kter\u00e1 odstartovala na Velk\u00e9 cen\u011b Las Vegas v listopadu 2025: z\u00e1\u017eitky, obsah a produkty po cel\u00e9m sv\u011bt\u011b. V ozn\u00e1men\u00ed ob\u011b spole\u010dnosti uvedly \u010d\u00edslo: v\u00edce ne\u017e \u010dty\u0159i miliony d\u011bt\u00ed ve v\u011bku od 8 do 12 let u\u017e \u0161ampion\u00e1t sleduj\u00ed v Evropsk\u00e9 unii a ve Spojen\u00fdch st\u00e1tech. Emily Prazer, obchodn\u00ed \u0159editelka Formule 1, vysv\u011btlila, \u017ee dohoda m\u00e1 pomoci vystoupit ze sv\u011bta sportu na \u0161ir\u0161\u00ed spot\u0159ebitelsk\u00fd trh. Je to logika LEGO, se zna\u010dkou, kter\u00e1 oslovuje i ty, kdo nikdy nevid\u011bli Velkou cenu.<\/p>\n<h3>LVMH: luxus<\/h3>\n<p>T\u0159et\u00ed p\u0159\u00edpad se d\u00edv\u00e1 na opa\u010dn\u00fd konec trhu. Od roku 2025 je LVMH na z\u00e1klad\u011b desetilet\u00e9 smlouvy glob\u00e1ln\u00edm partnerem Formule 1, s n\u011bkolika maisons skupiny: Louis Vuitton, spojen\u00fdm s p\u0159ed\u00e1v\u00e1n\u00edm trofej\u00ed, TAG Heuer jako ofici\u00e1ln\u00edm \u010dasom\u011b\u0159i\u010dem m\u00edsto Rolexu a Mo\u00ebt Hennessy. Pro Formuli 1 je to zp\u016fsob, jak oslovit publikum s vysok\u00fdmi p\u0159\u00edjmy, kter\u00e9 sleduje sp\u00ed\u0161e luxus ne\u017e sport; pro LVMH glob\u00e1ln\u00ed jevi\u0161t\u011b pro n\u011bkolik zna\u010dek v r\u00e1mci jedin\u00e9 smlouvy.<\/p>\n<h2>A MotoGP?<\/h2>\n<p>V MotoGP z\u00edskal stejn\u00fd princip podobu t\u011bsn\u011bji spojenou s v\u00fdchovou mlad\u00fdch jezdc\u016f. Red Bull MotoGP Rookies Cup, zalo\u017een\u00fd v roce 2007 s motocykly KTM, nech\u00e1v\u00e1 mlad\u00e9 jezdce z mnoha zem\u00ed z\u00e1vodit o stejn\u00fdch v\u00edkendech jako mistrovstv\u00ed sv\u011bta: prvn\u00edm \u0161ampionem byl Johann Zarco. Pro Red Bull je to sou\u010d\u00e1st p\u0159\u00edb\u011bhu, kter\u00fd sah\u00e1 a\u017e k tov\u00e1rn\u00edmu t\u00fdmu KTM v MotoGP, jeho\u017e je titul\u00e1rn\u00edm sponzorem od roku 2017. Pro \u0161ampion\u00e1t je to kan\u00e1l k jezdc\u016fm a publiku z\u00edt\u0159ka. O tom, jak motorsport vytv\u00e1\u0159\u00ed obsah pro <a href=\"https:\/\/rtrsports.com\/cs\/blog\/involve-public-motorsport-content\/\">digit\u00e1ln\u00ed publikum<\/a>, jsme napsali samostatn\u00fd \u010dl\u00e1nek.<\/p>\n<h2>Co d\u011bl\u00e1 partnerstv\u00ed strategick\u00fdm<\/h2>\n<p>Podle na\u0161ich zku\u0161enost\u00ed maj\u00ed partnerstv\u00ed, kter\u00e1 skute\u010dn\u011b roz\u0161i\u0159uj\u00ed publikum, t\u0159i spole\u010dn\u00e9 rysy. Prvn\u00edm je publikum, kter\u00e9 druh\u00e1 strana nem\u00e1: LEGO p\u0159iv\u00e1d\u00ed d\u011bti, LVMH luxus, Formule 1 rychlost a glob\u00e1ln\u00ed jevi\u0161t\u011b. Druh\u00fdm je produkt nebo z\u00e1\u017eitek vytvo\u0159en\u00fd spole\u010dn\u011b, ne jen logo: stavebnice, p\u0159ehl\u00eddka, kolekce. T\u0159et\u00edm je \u010das: d\u00edt\u011b z\u00edskan\u00e9 dnes se stane div\u00e1kem za n\u011bkolik let, a i proto jsou dohody tohoto typu v\u00edcelet\u00e9.<\/p>\n<h2>Kde se nej\u010dast\u011bji klop\u00fdt\u00e1<\/h2>\n<p>Nej\u010dast\u011bj\u0161\u00ed past\u00ed je naz\u00fdvat sponzorstv\u00ed partnerstv\u00edm a \u010dekat nov\u00e9 publikum od loga na bo\u010dnici vozu. Logo p\u0159in\u00e1\u0161\u00ed viditelnost p\u0159ed t\u011bmi, kdo z\u00e1vody u\u017e sleduj\u00ed; nov\u00e9 publikum p\u0159ich\u00e1z\u00ed jen tehdy, kdy\u017e zna\u010dka p\u0159inese n\u011bco vlastn\u00edho. Druh\u00e1 past se t\u00fdk\u00e1 m\u011b\u0159en\u00ed. Zobrazen\u00ed \u0159\u00edkaj\u00ed, kolik lid\u00ed zna\u010dku vid\u011blo, ne kdo p\u0159i\u0161el poprv\u00e9. U partnerstv\u00ed tohoto typu se vyplat\u00ed m\u011b\u0159it tak\u00e9 nov\u00e9 kontakty, prodeje spole\u010dn\u00fdch produkt\u016f a r\u016fst v konkr\u00e9tn\u00edch v\u011bkov\u00fdch skupin\u00e1ch nebo na konkr\u00e9tn\u00edch trz\u00edch. Podrobn\u011b o tom p\u00ed\u0161eme v \u010dl\u00e1nku o <a href=\"https:\/\/rtrsports.com\/cs\/jak-pouzivat-analytiku-k-optimalizaci-sponzorskych-strategii\/\">anal\u00fdze dat ze sponzorstv\u00ed<\/a>.<\/p>\n<h2>Jak pracujeme na partnerstv\u00edch<\/h2>\n<p>Kdy\u017e n\u00e1s firma po\u017e\u00e1d\u00e1 o sponzorstv\u00ed v motorsportu, na\u0161e prvn\u00ed ot\u00e1zka zn\u00ed, koho chce oslovit. N\u011bkdy odpov\u011b\u010f vede ke klasick\u00e9mu sponzorstv\u00ed t\u00fdmu ve <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">Formuli 1<\/a> nebo v <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\">MotoGP<\/a>; jindy k licen\u010dn\u00ed smlouv\u011b, spole\u010dn\u00e9mu produktu, aktivaci p\u0159ipraven\u00e9 spolu se \u0161ampion\u00e1tem. V na\u0161em modelu plat\u00ed provizi vlastn\u00edk sportovn\u00edch pr\u00e1v, ne sponzoruj\u00edc\u00ed firma: m\u016f\u017eeme tedy navrhnout \u0159e\u0161en\u00ed, kter\u00e9 je pot\u0159eba, i kdy\u017e nen\u00ed nejdra\u017e\u0161\u00ed.<\/p>\n<p>Sponzorstv\u00ed kupuje publikum. Partnerstv\u00ed p\u0159iv\u00e1d\u00ed nov\u00e9.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010cast\u00e9 ot\u00e1zky o strategick\u00fdch partnerstv\u00edch ve sportu<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co jsou strategick\u00e1 partnerstv\u00ed ve sportu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Jsou to dohody, v nich\u017e firma a vlastn\u00edk sportovn\u00edch pr\u00e1v, t\u00fdm, \u0161ampion\u00e1t nebo akce, spoj\u00ed produkty, kan\u00e1ly a znalosti, aby spole\u010dn\u011b n\u011bco vybudovaly. Krom\u011b viditelnosti slou\u017e\u00ed k osloven\u00ed publika, ke kter\u00e9mu by se \u017e\u00e1dn\u00e1 ze stran sama nedostala.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00fd je rozd\u00edl mezi sponzorstv\u00edm a partnerstv\u00edm?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>V klasick\u00e9m sponzorstv\u00ed firma plat\u00ed za to, aby se objevila p\u0159ed publikem dan\u00e9ho sportu, s logem, hospitality a pr\u00e1vy k obrazu. V partnerstv\u00ed ob\u011b strany spole\u010dn\u011b vytv\u00e1\u0159ej\u00ed produkty, z\u00e1\u017eitky nebo obsah a publikum se pohybuje ob\u011bma sm\u011bry. Jedna smlouva \u010dasto obsahuje prvky oboj\u00edho.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d si LEGO vybralo Formuli 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Aby p\u0159ibl\u00ed\u017eilo d\u011bti a rodiny sportu, kter\u00fd chce mlad\u0161\u00ed publikum, a dalo LEGO produkty spojen\u00e9 s glob\u00e1ln\u00ed zna\u010dkou. Partnerstv\u00ed ozn\u00e1men\u00e9 v z\u00e1\u0159\u00ed 2024 a zah\u00e1jen\u00e9 v roce 2025 zahrnuje stavebnice pro v\u0161echny v\u011bkov\u00e9 kategorie, aktivity ve fanou\u0161kovsk\u00fdch z\u00f3n\u00e1ch a p\u0159ehl\u00eddku jezdc\u016f v Miami 2025 na monopostech LEGO; od roku 2026 se roz\u0161\u00ed\u0159ilo i na F1 Academy.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co obsahuje dohoda mezi LVMH a Formul\u00ed 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Desetilet\u00e9 glob\u00e1ln\u00ed partnerstv\u00ed zah\u00e1jen\u00e9 v roce 2025, do kter\u00e9ho je zapojeno n\u011bkolik maisons skupiny: Louis Vuitton p\u0159i p\u0159ed\u00e1v\u00e1n\u00ed trofej\u00ed, TAG Heuer jako ofici\u00e1ln\u00ed \u010dasom\u011b\u0159i\u010d m\u00edsto Rolexu a Mo\u00ebt Hennessy. Jeho finan\u010dn\u00ed hodnota nebyla ofici\u00e1ln\u011b zve\u0159ejn\u011bna.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak m\u011b\u0159it \u00fasp\u011bch sportovn\u00edho partnerstv\u00ed?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Krom\u011b zobrazen\u00ed, kter\u00e1 m\u011b\u0159\u00ed, kolik lid\u00ed zna\u010dku vid\u011blo, se vyplat\u00ed m\u011b\u0159it nov\u00e9 kontakty, prodeje spole\u010dn\u011b vytvo\u0159en\u00fdch produkt\u016f a r\u016fst v konkr\u00e9tn\u00edch v\u011bkov\u00fdch skupin\u00e1ch nebo na trz\u00edch. Partnerstv\u00ed navr\u017een\u00e9 k roz\u0161\u00ed\u0159en\u00ed publika je t\u0159eba hodnotit podle toho, kdo p\u0159ich\u00e1z\u00ed poprv\u00e9.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Funguj\u00ed strategick\u00e1 partnerstv\u00ed i v MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ano, \u010dasto v podob\u011b t\u011bsn\u011bji spojen\u00e9 s v\u00fdchovou mlad\u00fdch jezdc\u016f. Red Bull MotoGP Rookies Cup, zalo\u017een\u00fd v roce 2007 s motocykly KTM, p\u0159iv\u00e1d\u00ed mlad\u00e9 jezdce z mnoha zem\u00ed na v\u00edkendy mistrovstv\u00ed sv\u011bta a \u017eiv\u00ed p\u0159\u00edb\u011bh, kter\u00fd sah\u00e1 a\u017e k tov\u00e1rn\u00edmu t\u00fdmu KTM v MotoGP, jeho\u017e je Red Bull titul\u00e1rn\u00edm sponzorem od roku 2017.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>V kv\u011btnu 2025 v Miami absolvovali jezdci Formule 1 tradi\u010dn\u00ed p\u0159ehl\u00eddku p\u0159ed z\u00e1vodem na deseti monopostech postaven\u00fdch z kostek LEGO, ka\u017ed\u00fd z p\u0159ibli\u017en\u011b 400 000 d\u00edlk\u016f. Lewis Hamilton ji ozna\u010dil za nejz\u00e1bavn\u011bj\u0161\u00ed p\u0159ehl\u00eddku jezdc\u016f v\u0161ech dob. Na prvn\u00ed pohled to byl sympatick\u00fd n\u00e1pad. T\u011bm, kdo pracuj\u00ed se sponzory, velmi dob\u0159e uk\u00e1zal, jak funguj\u00ed strategick\u00e1 partnerstv\u00ed [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":266168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229],"tags":[],"class_list":["post-266199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","semrush_tags":{},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strategick\u00e1 partnerstv\u00ed ve sportu: model Formule 1<\/title>\n<meta name=\"description\" content=\"Strategick\u00e1 partnerstv\u00ed ve sportu: \u010d\u00edm se li\u0161\u00ed od sponzorstv\u00ed a jak LEGO, Disney 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Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/266199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=266199"}],"version-history":[{"count":3,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/266199\/revisions"}],"predecessor-version":[{"id":361876,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/266199\/revisions\/361876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/266168"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=266199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=266199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=266199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}