{"id":271889,"date":"2024-11-06T16:06:33","date_gmt":"2024-11-06T15:06:33","guid":{"rendered":"https:\/\/rtrsports.com\/sponzoring-moto3\/"},"modified":"2026-11-03T12:14:36","modified_gmt":"2026-11-03T11:14:36","slug":"sponzoring-moto3","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-moto3\/","title":{"rendered":"Sponzoring Moto3: n\u00e1klady, v\u00fdhody a jak vsadit na budouc\u00edho \u0161ampiona"},"content":{"rendered":"<p>Osmn\u00e1ct let, deset v\u00edt\u011bzstv\u00ed v prvn\u00edch sedmn\u00e1cti z\u00e1vodech, titul zaji\u0161t\u011bn\u00fd v Indon\u00e9sii p\u011bt Velk\u00fdch cen p\u0159ed koncem. M\u00e1ximo Quiles vyhr\u00e1l mistrovstv\u00ed sv\u011bta Moto3 2026 ve sv\u00e9 druh\u00e9 sez\u00f3n\u011b v t\u00e9to t\u0159\u00edd\u011b a za p\u00e1r let se n\u011bkdo zept\u00e1, kolik by st\u00e1lo d\u00e1t vlastn\u00ed zna\u010dku na jeho kapot\u00e1\u017e v dob\u011b, kdy ho je\u0161t\u011b nikdo neznal.<\/p>\n<p>Na Moto3 se obvykle hled\u00ed jako na ni\u017e\u0161\u00ed s\u00e9rii, m\u00edsto pro ty, kdo si nemohou dovolit MotoGP. J\u00e1 to \u010dtu jinak. <strong>Sponzoring Moto3<\/strong> je prvn\u00ed m\u00edsto v mistrovstv\u00ed sv\u011bta silni\u010dn\u00edch motocykl\u016f, kde se firma m\u016f\u017ee spojit s budouc\u00edm \u0161ampionem v dob\u011b, kdy stoj\u00ed stejn\u011b jako nov\u00e1\u010dek. V\u00edc to p\u0159ipom\u00edn\u00e1 opci ne\u017e n\u00e1kup: za m\u00e1lo pen\u011bz z\u00edsk\u00e1te pr\u00e1vo na p\u0159\u00edb\u011bh, kter\u00fd m\u00e1, pokud jezdec postoup\u00ed do vy\u0161\u0161\u00ed t\u0159\u00eddy, mnohem v\u011bt\u0161\u00ed hodnotu, ne\u017e kolik st\u00e1l.<\/p>\n<p><strong>Ve zkratce<\/strong><\/p>\n<ul>\n<li>Moto3 jezd\u00ed o stejn\u00fdch 22 v\u00edkendech jako MotoGP, na stejn\u00fdch okruz\u00edch a na pneumatik\u00e1ch Pirelli, kter\u00e9 od roku 2027 bude pou\u017e\u00edvat i kr\u00e1lovsk\u00e1 t\u0159\u00edda.<\/li>\n<li>Podle na\u0161ich odhad\u016f za\u010d\u00edn\u00e1 vstup na zhruba 10 000 \u20ac za vedlej\u0161\u00ed pozici a dosahuje 200 000-500 000 \u20ac za hlavn\u00ed sponzoring.<\/li>\n<li>Hodnota je v jezdci, kter\u00fd roste: Joan Mir a Jorge Mart\u00edn vyhr\u00e1li nejd\u0159\u00edv Moto3 a potom MotoGP.<\/li>\n<li>Funguje to, pokud za t\u00edm stoj\u00ed pl\u00e1n aktivace. Bez n\u011bj z\u016fstane n\u00e1lepka na kapot\u00e1\u017ei.<\/li>\n<\/ul>\n<h2>Co je Moto3, v n\u011bkolika \u0159\u00e1dc\u00edch<\/h2>\n<p>Moto3 je vstupn\u00ed t\u0159\u00edda mistrovstv\u00ed sv\u011bta silni\u010dn\u00edch motocykl\u016f. Vznikla v roce 2012 m\u00edsto dvoutaktn\u00edch 125 cm\u00b3, s jednov\u00e1lcov\u00fdmi \u010dty\u0159taktn\u00edmi motocykly o objemu 250 cm\u00b3, a je prvn\u00ed t\u0159\u00eddou Grand Prix pro jezdce, kte\u0159\u00ed p\u0159ich\u00e1zej\u00ed z juniorsk\u00e9ho mistrovstv\u00ed sv\u011bta Moto3 a z Red Bull Rookies Cupu. Od roku 2023 je minim\u00e1ln\u00ed v\u011bk 18 let. Dnes m\u016f\u017ee v 17 letech debutovat jezdec, kter\u00fd v kter\u00e9koli sez\u00f3n\u011b skon\u010dil do t\u0159et\u00edho m\u00edsta v juniorsk\u00e9m mistrovstv\u00ed sv\u011bta Moto3 nebo v Red Bull Rookies Cupu.<\/p>\n<p>Pro sponzora je nejd\u016fle\u017eit\u011bj\u0161\u00ed to, co Moto3 sd\u00edl\u00ed s MotoGP: kalend\u00e1\u0159, okruhy, paddock, p\u0159\u00edm\u00e9 p\u0159enosy. V roce 2026 jezd\u00ed v\u0161echny t\u0159i t\u0159\u00eddy stejn\u00fdch 22 Velk\u00fdch cen, od Thajska v b\u0159eznu po Valencii v listopadu. Od roku 2024 jezd\u00ed Moto2 a Moto3 na pneumatik\u00e1ch Pirelli a v letech 2027 a\u017e 2031 bude Pirelli dod\u00e1vat pneumatiky v\u0161em t\u0159em t\u0159\u00edd\u00e1m. Podle \u0161ampion\u00e1tu bude jedin\u00fd dodavatel pro cel\u00fd paddock dokonal\u00fdm \u017eeb\u0159\u00edkem r\u016fstu pro \u0161ampiony z\u00edt\u0159ka: pro sponzora je to stejn\u00fd \u017eeb\u0159\u00edk, po kter\u00e9m stoup\u00e1 zna\u010dka.<\/p>\n<h2>Pro\u010d sponzorovat Moto3<\/h2>\n<p>D\u016fvody jsou t\u0159i a \u017e\u00e1dn\u00fd z nich nen\u00ed jen cena.<\/p>\n<h3>1. Publikum<\/h3>\n<p>Moto3 jezd\u00ed o stejn\u00fdch v\u00edkendech jako MotoGP, p\u0159ed stejn\u00fdmi div\u00e1ky na okruhu, a publikum mistrovstv\u00ed sv\u011bta je mlad\u0161\u00ed, ne\u017e si mnoz\u00ed mysl\u00ed. Podle \u00fadaj\u016f \u0161ampion\u00e1tu vzrostl v roce 2025 po\u010det fanou\u0161k\u016f MotoGP na 632 milion\u016f, o 12 % v\u00edce ne\u017e v roce 2024, a p\u00e1t\u00fd rok po sob\u011b je v\u00edce ne\u017e polovina jej\u00edch fanou\u0161k\u016f a sleduj\u00edc\u00edch mlad\u0161\u00ed 35 let. Ve stejn\u00e9 sez\u00f3n\u011b p\u0159iv\u00edtaly okruhy rekordn\u00edch 3,6 milionu div\u00e1k\u016f.<\/p>\n<h3>2. L\u00edhe\u0148 talent\u016f<\/h3>\n<p>Moto3 je na \u017eeb\u0159\u00edku, kter\u00fd vede do MotoGP, prvn\u00edm stupn\u011bm mistrovstv\u00ed sv\u011bta, a ten \u017eeb\u0159\u00edk funguje. Joan Mir vyhr\u00e1l titul v Moto3 v roce 2017 a v MotoGP v roce 2020. Jorge Mart\u00edn vyhr\u00e1l Moto3 v roce 2018 a MotoGP v roce 2024. Pedro Acosta se v roce 2021, ve sv\u00e9 prvn\u00ed cel\u00e9 sez\u00f3n\u011b v mistrovstv\u00ed sv\u011bta, stal ve v\u011bku 17 let a 166 dn\u00ed nejmlad\u0161\u00edm \u0161ampionem v historii Moto3; v roce 2023 vyhr\u00e1l Moto2 a od roku 2024 jezd\u00ed v MotoGP. Titul nen\u00ed ani nutn\u00fd: Ai Ogura byl v Moto3 nejl\u00e9pe t\u0159et\u00ed (v roce 2020), potom v roce 2024 vyhr\u00e1l Moto2 a od roku 2025 jezd\u00ed v MotoGP s Trackhouse, se kter\u00fdm v roce 2026 vyhr\u00e1l v Assenu.<\/p>\n<p>Sponzor, kter\u00fd by si je vybral v Moto3, by zaplatil ceny Moto3 za jm\u00e9na, za kter\u00e1 se dnes plat\u00ed ceny MotoGP.<\/p>\n<h3>3. Flexibilita<\/h3>\n<p>Podle m\u00e9 zku\u0161enosti plat\u00ed, \u017ee \u010d\u00edm ni\u017e\u0161\u00ed t\u0159\u00edda, t\u00edm ochotn\u011bji t\u00fdmy stav\u00ed smlouvu kolem sponzora: jedin\u00e1 Velk\u00e1 cena, jedin\u00fd trh, mal\u00e1 pozice, kter\u00e1 roste, kdy\u017e rostou v\u00fdsledky. V MotoGP je m\u00e9n\u011b prostoru k prodeji a ceny nech\u00e1vaj\u00ed men\u0161\u00ed rezervu. Proto se firma p\u0159i sv\u00e9m prvn\u00edm sponzoringu u\u010d\u00ed, jak paddock funguje, pr\u00e1v\u011b v Moto3, ani\u017e by riskovala rozpo\u010det cel\u00e9ho roku.<\/p>\n<h2>Kolik stoj\u00ed sponzoring Moto3<\/h2>\n<p>T\u00fdmy nezve\u0159ej\u0148uj\u00ed cen\u00edky. N\u00e1sleduj\u00edc\u00ed \u010d\u00edsla jsou na\u0161e odhady, postaven\u00e9 na smlouv\u00e1ch, kter\u00e9 vid\u00edme ka\u017edou sez\u00f3nu, a m\u011bn\u00ed se podle t\u00fdmu, jezdce, viditelnosti a aktivace.<\/p>\n<table>\n<thead>\n<tr>\n<th>Pozice<\/th>\n<th>Orienta\u010dn\u00ed cena<\/th>\n<th>Co z\u00edsk\u00e1te<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Vstupn\u00ed vedlej\u0161\u00ed<\/td>\n<td>od zhruba 10 000 \u20ac<\/td>\n<td>mal\u00e9 m\u00edsto na kapot\u00e1\u017ei nebo kombin\u00e9ze<\/td>\n<\/tr>\n<tr>\n<td>Vedlej\u0161\u00ed s plnou viditelnost\u00ed<\/td>\n<td>zhruba 50 000-150 000 \u20ac<\/td>\n<td>motocykl, kombin\u00e9za a komunikace t\u00fdmu<\/td>\n<\/tr>\n<tr>\n<td>Hlavn\u00ed<\/td>\n<td>zhruba 200 000-500 000 \u20ac<\/td>\n<td>v\u00fdrazn\u00e1 pozice na kapot\u00e1\u017ei, kombin\u00e9ze a v ofici\u00e1ln\u00ed komunikaci<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Srovn\u00e1n\u00ed, na kter\u00e9m z\u00e1le\u017e\u00ed, je srovn\u00e1n\u00ed s kr\u00e1lovskou t\u0159\u00eddou, kde se podle stejn\u00fdch odhad\u016f pohybujeme od zhruba 75 000 \u20ac za men\u0161\u00ed pozici a\u017e po 15 milion\u016f eur za titul\u00e1rn\u00edho sponzora tov\u00e1rn\u00edho t\u00fdmu. Za rozpo\u010det men\u0161\u00ed pozice v MotoGP z\u00edsk\u00e1te v Moto3 plnou viditelnost na motocyklu, kombin\u00e9ze a v komunikaci, o stejn\u00fdch v\u00edkendech a ve stejn\u00fdch p\u0159enosech. Pro srovn\u00e1n\u00ed t\u0159\u00ed t\u0159\u00edd m\u00e1me pr\u016fvodce, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/kterou-tridu-motogp-by-mela-vase-znacka-sponzorovat-moto3-moto2-nebo-motogp\/\">kterou t\u0159\u00eddu MotoGP sponzorovat<\/a>; pro st\u0159edn\u00ed p\u00e1smo pr\u016fvodce <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-v-moto2-pristup-do-paddocku-motogp-za-stredni-rozpocet-a-vyber-spravne-agentury\/\">sponzoringem Moto2<\/a>; pro prvn\u00ed v\u00fdpo\u010det <a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-sponsorship-calculator\/\">kalkula\u010dku sponzoringu MotoGP<\/a>.<\/p>\n<p>K pr\u00e1v\u016fm je t\u0159eba p\u0159ipo\u010d\u00edtat n\u00e1klady na aktivaci. Je to polo\u017eka, kter\u00e1 v rozpo\u010dtech chyb\u00ed nej\u010dast\u011bji, a vr\u00e1t\u00edme se k n\u00ed n\u00ed\u017ee mezi pastmi.<\/p>\n<h2>Jak sponzorovat jezdce nebo t\u00fdm Moto3<\/h2>\n<p>Prvn\u00ed volba je mezi t\u00fdmem a jezdcem. T\u00fdm d\u00e1v\u00e1 kontinuitu, proto\u017ee z\u016fst\u00e1v\u00e1, i kdy\u017e se jezdci m\u011bn\u00ed, a v Moto3 se jezdci m\u011bn\u00ed \u010dasto: ti nejlep\u0161\u00ed postupuj\u00ed v\u00fd\u0161. Jezdec d\u00e1v\u00e1 p\u0159\u00edb\u011bh, kter\u00fd m\u016f\u017ee r\u016fst s n\u00edm a\u017e do MotoGP. Jezdci odch\u00e1zej\u00ed, t\u00fdmy z\u016fst\u00e1vaj\u00ed. V Moto3 to plat\u00ed dvojn\u00e1sob, proto\u017ee odch\u00e1zej\u00ed pr\u00e1v\u011b ti nejlep\u0161\u00ed.<\/p>\n<p>P\u0159\u00edpad, kter\u00fd vypr\u00e1v\u00edm nej\u010dast\u011bji, je Estrella Galicia 0,0. V roce 2014 nesl jej\u00ed n\u00e1zev t\u00fdm, se kter\u00fdm \u00c1lex M\u00e1rquez vyhr\u00e1l mistrovstv\u00ed sv\u011bta Moto3; v letech 2015 a\u017e 2019 zna\u010dka z\u016fstala s n\u00edm v Moto2, v t\u00fdmu EG 0,0 Marc VDS, a\u017e do titulu v roce 2019. V roce 2025 skon\u010dil \u00c1lex M\u00e1rquez v mistrovstv\u00ed sv\u011bta MotoGP druh\u00fd. Takov\u00fd p\u0159\u00edb\u011bh se v MotoGP koupit ned\u00e1: buduje se od za\u010d\u00e1tku.<\/p>\n<p>Omezen\u00ed tu ale je: jde o s\u00e1zku na talent a ne ka\u017ed\u00fd siln\u00fd jezdec Moto3 se dostane do MotoGP. Lze ho \u0159\u00eddit dv\u011bma zp\u016fsoby. Rozlo\u017een\u00edm investice mezi v\u00edce jezdc\u016f nebo do t\u00fdmu, kter\u00fd hodn\u011b pracuje s mlad\u00fdmi. A pe\u010dliv\u00fdm posouzen\u00edm jezdc\u016f p\u0159ed podpisem: v\u00fdsledky, zlep\u0161en\u00ed ze sez\u00f3ny na sez\u00f3nu, t\u00fdm, mana\u017eer, d\u00e9lka smluv. O tom, jak vybrat jezdce, p\u00ed\u0161eme v pr\u016fvodci, <a href=\"https:\/\/rtrsports.com\/cs\/motogp-2026-ktereho-jezdce-sponzorovat-kompletni-pruvodce\/\">kter\u00e9ho jezdce MotoGP sponzorovat<\/a>.<\/p>\n<h2>Jedna Velk\u00e1 cena, jeden trh<\/h2>\n<p>Pr\u00e1v\u011b zde je flexibilita Moto3 vid\u011bt nejv\u00edc. Firma, kter\u00e1 prod\u00e1v\u00e1 v jedin\u00e9 zemi, m\u016f\u017ee v\u0161e soust\u0159edit na dom\u00e1c\u00ed Velkou cenu m\u00edsto rozm\u011bln\u011bn\u00ed rozpo\u010dtu do cel\u00e9 sez\u00f3ny. Firma, kter\u00e1 uv\u00e1d\u00ed produkt na trh, m\u016f\u017ee smlouvu nav\u00e1zat na ten v\u00edkend. Firma, kter\u00e1 za\u010d\u00edn\u00e1, si m\u016f\u017ee motorsport vyzkou\u0161et s mal\u00fdm z\u00e1vazkem, ne\u017e postoup\u00ed o t\u0159\u00eddu v\u00fd\u0161.<\/p>\n<p>Ve v\u0161ech t\u0159ech p\u0159\u00edpadech rozhoduje aktivace: pohostinstv\u00ed pro klienty, t\u0159eba v <a href=\"https:\/\/rtrsports.com\/cs\/motogp-hospitality\/\">MotoGP VIP Village<\/a>, obsah s jezdcem, akce v m\u00edstech prodeje. N\u011bkolik z nich jsme shrom\u00e1\u017edili v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-activation-examples\/\">p\u0159\u00edkladech aktivace sponzoringu<\/a> a term\u00edny p\u0159\u00ed\u0161t\u00ed sez\u00f3ny najdete v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/kalendar-motogp-2027\/\">kalend\u00e1\u0159i MotoGP 2027<\/a>.<\/p>\n<h2>Jak m\u011b\u0159it n\u00e1vratnost<\/h2>\n<p>M\u011b\u0159\u00ed se jako u ka\u017ed\u00e9ho sponzoringu, jen s rozd\u00edlem v proporc\u00edch: v\u00fddaj je mal\u00fd, tak\u017ee dob\u0159e proveden\u00e1 aktivace p\u0159in\u00e1\u0161\u00ed pom\u011br n\u00e1vratnosti a investice, jak\u00fd se v MotoGP vid\u00ed jen t\u011b\u017eko. Ukazatele jsou t\u0159i:<\/p>\n<ul>\n<li>hodnota expozice v p\u0159enosech a na kan\u00e1lech t\u00fdmu a jezdce;<\/li>\n<li>odezva mlad\u00e9ho publika na obsah a akce;<\/li>\n<li>v pr\u016fb\u011bhu n\u011bkolika sez\u00f3n hodnota spojen\u00ed s jezdcem, pokud postoup\u00ed do vy\u0161\u0161\u00ed t\u0159\u00eddy.<\/li>\n<\/ul>\n<p>T\u0159et\u00ed lze m\u011b\u0159it, jen pokud se v\u00fdchoz\u00ed bod stanov\u00ed p\u0159ed podpisem. Bez n\u011bj, kdy\u017e se jezdec dostane do MotoGP, r\u016fst existuje, ale ned\u00e1 se dolo\u017eit, odkud poch\u00e1z\u00ed.<\/p>\n<h2>Kde se nej\u010dast\u011bji klop\u00fdt\u00e1<\/h2>\n<p>Vid\u00edm, jak se opakuj\u00ed \u010dty\u0159i situace.<\/p>\n<ol>\n<li><strong>Cena pr\u00e1v zam\u011bn\u011bn\u00e1 za celkov\u00e9 n\u00e1klady.<\/strong> Bez rozpo\u010dtu na aktivaci z\u016fstane smlouva v Moto3 neviditeln\u00e1. Pr\u00e1va jsou vstupenka, ne kampa\u0148.<\/li>\n<li><strong>Vsadit v\u0161echno na jednoho jezdce.<\/strong> I mistr sv\u011bta Moto3 m\u016f\u017ee pot\u0159ebovat v\u00edc \u010dasu, ne\u017e se \u010dekalo, aby se prosadil v Moto2. Vyplat\u00ed se riziko rozlo\u017eit nebo si nechat pomoci s posouzen\u00edm jezdc\u016f.<\/li>\n<li><strong>Velk\u00e1 \u010d\u00edsla o\u010dek\u00e1van\u00e1 hned.<\/strong> Moto3 oslovuje mlad\u00e9 publikum mistrovstv\u00ed sv\u011bta, ale nem\u00e1 dosah kr\u00e1lovsk\u00e9 t\u0159\u00eddy. Kdo pot\u0159ebuje velk\u00e1 \u010d\u00edsla z\u00edtra, je ve \u0161patn\u00e9 t\u0159\u00edd\u011b.<\/li>\n<li><strong>Smlouva, kter\u00e1 nepo\u010d\u00edt\u00e1 s r\u016fstem.<\/strong> Opce na prodlou\u017een\u00ed, pr\u00e1va v\u00e1zan\u00e1 na jezdce, p\u0159ednost p\u0159i p\u0159echodu s n\u00edm do vy\u0161\u0161\u00ed t\u0159\u00eddy: to se vyjedn\u00e1v\u00e1 na za\u010d\u00e1tku, kdy to stoj\u00ed m\u00e1lo, ne po prvn\u00edm v\u00edt\u011bzstv\u00ed.<\/li>\n<\/ol>\n<h2>Jak pracujeme v Moto3<\/h2>\n<p>Paddock mistrovstv\u00ed sv\u011bta sledujeme t\u0159icet let a v Moto3 p\u0159ich\u00e1z\u00ed neju\u017eite\u010dn\u011bj\u0161\u00ed \u010d\u00e1st na\u0161\u00ed pr\u00e1ce p\u0159ed podpisem: pochopit, zda je t\u0159\u00edda pro dan\u00fd c\u00edl ta prav\u00e1, vybrat t\u00fdm nebo jezdce, napsat smlouvu, kter\u00e1 nech\u00e1 prostor pro r\u016fst, a postavit aktivaci kolem rozpo\u010dtu. V na\u0161em modelu plat\u00ed provizi vlastn\u00edk sportovn\u00edch pr\u00e1v, ne firma, kter\u00e1 sponzoruje. Proto m\u016f\u017eeme doporu\u010dit Moto3 i tomu, kdo se p\u0159i\u0161el pt\u00e1t na MotoGP, a naopak. \u00dapln\u00fd p\u0159ehled p\u0159\u00edle\u017eitost\u00ed najdete na str\u00e1nce o <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\">sponzorstv\u00ed MotoGP<\/a> a kdo za\u010d\u00edn\u00e1 od nuly, najde z\u00e1klady v pr\u016fvodci t\u00edm, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-sponzorstvi-co-je-jak-funguje-a-vse-co-potrebujete-vedet\/\">jak funguje sponzoring MotoGP<\/a>.<\/p>\n<p>V Moto3 je \u0161ampion levn\u00fd jen jednou. Na za\u010d\u00e1tku.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010cast\u00e9 ot\u00e1zky o sponzoringu Moto3<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik stoj\u00ed sponzoring Moto3?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Podle na\u0161ich odhad\u016f se za\u010d\u00edn\u00e1 na zhruba 10 000 \u20ac za malou vedlej\u0161\u00ed pozici, pln\u00e1 viditelnost na motocyklu, kombin\u00e9ze a v komunikaci vy\u017eaduje zhruba 50 000-150 000 \u20ac a hlavn\u00ed sponzoring zhruba 200 000-500 000 \u20ac. \u010c\u00e1stky se m\u011bn\u00ed podle t\u00fdmu, jezdce a aktivace. Pro srovn\u00e1n\u00ed: v MotoGP se rozp\u011bt\u00ed pohybuje od zhruba 75 000 \u20ac do 15 milion\u016f eur.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co je Moto3?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Je to vstupn\u00ed t\u0159\u00edda mistrovstv\u00ed sv\u011bta silni\u010dn\u00edch motocykl\u016f, vznikl\u00e1 v roce 2012 m\u00edsto dvoutaktn\u00edch 125 cm\u00b3, s jednov\u00e1lcov\u00fdmi \u010dty\u0159taktn\u00edmi motocykly o objemu 250 cm\u00b3. Jezd\u00ed stejn\u00fdch 22 Velk\u00fdch cen jako Moto2 a MotoGP, na pneumatik\u00e1ch Pirelli. Minim\u00e1ln\u00ed v\u011bk je 18 let, 17 let pro jezdce, kte\u0159\u00ed v kter\u00e9koli sez\u00f3n\u011b skon\u010dili do t\u0159et\u00edho m\u00edsta v juniorsk\u00e9m mistrovstv\u00ed sv\u011bta Moto3 nebo v Red Bull Rookies Cupu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kte\u0159\u00ed \u0161ampioni MotoGP pro\u0161li Moto3?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Joan Mir (Moto3 2017, MotoGP 2020) a Jorge Mart\u00edn (Moto3 2018, MotoGP 2024) vyhr\u00e1li oba tituly. Fabio Quartararo, mistr MotoGP 2021, a Francesco Bagnaia, mistr MotoGP 2022 a 2023, pro\u0161li Moto3, ani\u017e by ji vyhr\u00e1li. Z dne\u0161n\u00edch jezdc\u016f Pedro Acosta, mistr Moto3 2021 a Moto2 2023, jezd\u00ed v MotoGP od roku 2024 a \u00c1lex M\u00e1rquez, mistr Moto3 2014, skon\u010dil v mistrovstv\u00ed sv\u011bta MotoGP 2025 druh\u00fd.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Je lep\u0161\u00ed sponzorovat Moto3, nebo Moto2?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Z\u00e1le\u017e\u00ed na c\u00edli. Moto3 se hod\u00ed pro men\u0161\u00ed rozpo\u010dty (na vedlej\u0161\u00ed pozici sta\u010d\u00ed 10 000-150 000 \u20ac), pro osloven\u00ed mlad\u00e9ho publika mistrovstv\u00ed sv\u011bta a pro v\u010dasnou s\u00e1zku na jezdce. Moto2 stoj\u00ed v\u00edc a podle na\u0161\u00ed zku\u0161enosti nab\u00edz\u00ed jezdce bl\u00ed\u017e k MotoGP a v\u00edce p\u0159\u00edle\u017eitost\u00ed k budov\u00e1n\u00ed vztah\u016f s klienty. Ob\u011b t\u0159\u00eddy jezd\u00ed o stejn\u00fdch v\u00edkendech jako MotoGP.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>D\u00e1 se sponzorovat jedin\u00e1 Velk\u00e1 cena Moto3?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ano. Podle na\u0161\u00ed zku\u0161enosti p\u0159ij\u00edmaj\u00ed t\u00fdmy Moto3 smlouvy na jedinou Velkou cenu nebo jedin\u00fd trh \u010dast\u011bji ne\u017e t\u00fdmy MotoGP. Funguj\u00ed, kdy\u017e je kolem v\u00edkendu aktivace: pohostinstv\u00ed pro klienty, obsah s jezdcem, obchodn\u00ed akce v zemi z\u00e1vodu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak m\u011b\u0159it n\u00e1vratnost sponzoringu Moto3?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>T\u0159emi ukazateli: hodnotou expozice v p\u0159enosech a na kan\u00e1lech t\u00fdmu a jezdce, odezvou mlad\u00e9ho publika na obsah a akce a v pr\u016fb\u011bhu n\u011bkolika sez\u00f3n r\u016fstem hodnoty spojen\u00ed, pokud jezdec postoup\u00ed do vy\u0161\u0161\u00ed t\u0159\u00eddy. V\u00fdchoz\u00ed bod je t\u0159eba stanovit p\u0159ed podpisem, jinak se ned\u00e1 dolo\u017eit, odkud r\u016fst poch\u00e1z\u00ed.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Osmn\u00e1ct let, deset v\u00edt\u011bzstv\u00ed v prvn\u00edch sedmn\u00e1cti z\u00e1vodech, titul zaji\u0161t\u011bn\u00fd v Indon\u00e9sii p\u011bt Velk\u00fdch cen p\u0159ed koncem. M\u00e1ximo Quiles vyhr\u00e1l mistrovstv\u00ed sv\u011bta Moto3 2026 ve sv\u00e9 druh\u00e9 sez\u00f3n\u011b v t\u00e9to t\u0159\u00edd\u011b a za p\u00e1r let se n\u011bkdo zept\u00e1, kolik by st\u00e1lo d\u00e1t vlastn\u00ed zna\u010dku na jeho kapot\u00e1\u017e v dob\u011b, kdy ho je\u0161t\u011b nikdo neznal. Na [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":271870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20277,20230,20229],"tags":[],"class_list":["post-271889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10-7","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","semrush_tags":{},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponzoring Moto3: kolik stoj\u00ed a pro\u010d se vyplat\u00ed<\/title>\n<meta name=\"description\" content=\"Sponzoring Moto3: kolik stoj\u00ed (od zhruba 10 000 \u20ac), co p\u0159in\u00e1\u0161\u00ed a jak vybrat t\u00fdm a jezdce, na p\u0159\u00edkladech Mira, Mart\u00edna, Acosty a Estrella Galicia.\" 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