{"id":272238,"date":"2024-11-14T12:05:57","date_gmt":"2024-11-14T11:05:57","guid":{"rendered":"https:\/\/rtrsports.com\/gamification-sport\/"},"modified":"2026-11-03T13:23:18","modified_gmt":"2026-11-03T12:23:18","slug":"gamification-sport","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/gamification-sport\/","title":{"rendered":"Gamifikace ve sportu: jak funguje v motorsportu a co z n\u00ed m\u00e1 sponzor"},"content":{"rendered":"<p>Osm sez\u00f3n mohli fanou\u0161ci Formule E hlasov\u00e1n\u00edm dodat sv\u00e9mu jezdci v\u00edce v\u00fdkonu. Jmenovalo se to <strong>FanBoost<\/strong>: jezdci s nejv\u00edce hlasy m\u011bli v z\u00e1vod\u011b na n\u011bkolik sekund k dispozici n\u011bkolik kilowatt\u016f nav\u00edc. Vznikl spolu se \u0161ampion\u00e1tem v roce 2014 a zru\u0161en byl s p\u0159\u00edchodem voz\u016f Gen3 v sez\u00f3n\u011b 2022\/23, na z\u00e1klad\u011b dohody t\u00fdm\u016f a promot\u00e9ra, kterou pozd\u011bji potvrdila FIA, po letech debat o sportovn\u00ed regul\u00e9rnosti a podez\u0159en\u00ed, nikdy neprok\u00e1zan\u00fdch, z hlas\u016f nafouknut\u00fdch boty.<\/p>\n<p>Je to neju\u017eite\u010dn\u011bj\u0161\u00ed p\u0159\u00edpad pro pochopen\u00ed toho, co je <strong>gamifikace ve sportu<\/strong>, tedy vyu\u017eit\u00ed hern\u00edch mechanik (bod\u016f, \u017eeb\u0159\u00ed\u010dk\u016f, tip\u016f, v\u00fdzev) k zapojen\u00ed publika. Funguje, kdy\u017e hra stoj\u00ed vedle z\u00e1vodu. P\u0159est\u00e1v\u00e1 fungovat, kdy\u017e se do n\u011bj sna\u017e\u00ed vstoupit.<\/p>\n<p><strong>Ve zkratce<\/strong><\/p>\n<ol>\n<li>V motorsportu m\u00e1 gamifikace \u010dty\u0159i podoby: fantasy hry, tipova\u010dky, hlasov\u00e1n\u00ed ovliv\u0148uj\u00edc\u00ed z\u00e1vod a videohry a simul\u00e1tory. Podle na\u0161eho n\u00e1zoru jsou prvn\u00ed dv\u011b nejsolidn\u011bj\u0161\u00ed.<\/li>\n<li>Pro sponzora nen\u00ed hodnotou samotn\u00e1 hra, ale jm\u00e9no na h\u0159e, data z\u00edskan\u00e1 se souhlasem fanou\u0161k\u016f a to, jak \u010dasto se publikum vrac\u00ed.<\/li>\n<li>M\u011b\u0159\u00ed se \u00fa\u010dast\u00ed a daty, ne viditelnost\u00ed. Medi\u00e1ln\u00ed hodnota je n\u011bco jin\u00e9ho.<\/li>\n<\/ol>\n<p><strong>Hlavn\u00ed body<\/strong><\/p>\n<ul>\n<li><strong>F1 Fantasy<\/strong> a <strong>MotoGP Fantasy<\/strong> jsou ofici\u00e1ln\u00ed, a bezplatn\u00e9, fantasy hry obou \u0161ampion\u00e1t\u016f.<\/li>\n<li><strong>MotoGP Predictor<\/strong> uv\u00e1d\u00ed <strong>Tissot<\/strong>: je to jasn\u00fd p\u0159\u00edklad hry postaven\u00e9 kolem sponzora.<\/li>\n<li>Aplikace <strong>Scuderia Ferrari HP<\/strong>, p\u0159estav\u011bn\u00e1 s <strong>IBM<\/strong> v roce 2025, p\u0159idala v roce 2026 tipova\u010dku, nov\u00e9 kv\u00edzy a asistenta zalo\u017een\u00e9ho na um\u011bl\u00e9 inteligenci IBM.<\/li>\n<\/ul>\n<h2>Co je gamifikace ve sportu<\/h2>\n<p>Pojem popisuje jednoduchou v\u011bc: vz\u00edt pravidla hry a pou\u017e\u00edt je na zp\u016fsob, jak\u00fdm publikum sleduje sport. Fanou\u0161ek se rozhodne (fantasy t\u00fdm, tip, odpov\u011b\u010f), z\u00edsk\u00e1 body, porovn\u00e1 se s ostatn\u00edmi a dal\u0161\u00ed t\u00fdden se vr\u00e1t\u00ed, aby si vedl l\u00e9pe. V \u0161ampion\u00e1tu, kter\u00fd se obvykle jede jednou za t\u00fdden nebo dva, gamifikace vypl\u0148uje prostor mezi jedn\u00edm z\u00e1vodem a dal\u0161\u00edm.<\/p>\n<p>Pro sportovn\u00ed organizaci je d\u016fvodem v\u011brnost: fanou\u0161ek, kter\u00fd hraje, m\u00e1 o d\u016fvod v\u00edc otev\u0159\u00edt aplikaci, sledovat kvalifikaci a fandit jezdc\u016fm ze st\u0159edu pole, kter\u00e9 si vybral. Pro sponzora je d\u016fvod jin\u00fd a dostaneme se k n\u011bmu d\u00e1le.<\/p>\n<h2>\u010cty\u0159i podoby gamifikace v motorsportu<\/h2>\n<h3>1. Fantasy<\/h3>\n<p>Je to podoba, se kterou se \u010dlov\u011bk setk\u00e1 nej\u010dast\u011bji. Ve h\u0159e <strong>F1 Fantasy<\/strong>, ofici\u00e1ln\u00ed a bezplatn\u00e9 h\u0159e Formule 1, za\u010d\u00edn\u00e1 v sez\u00f3n\u011b 2026 ka\u017ed\u00fd hr\u00e1\u010d s rozpo\u010dtov\u00fdm stropem 100 milion\u016f virtu\u00e1ln\u00edch dolar\u016f, za kter\u00e9 vyb\u00edr\u00e1 p\u011bt jezdc\u016f a dva konstrukt\u00e9ry, a z\u00edsk\u00e1v\u00e1 body podle skute\u010dn\u00fdch v\u00fdsledk\u016f v\u00edkendu. MotoGP spustila svou hru <strong>MotoGP Fantasy<\/strong> p\u0159ed za\u010d\u00e1tkem sez\u00f3ny 2020, rovn\u011b\u017e zdarma, s jasn\u011b vyhl\u00e1\u0161en\u00fdm c\u00edlem: p\u0159iv\u00e9st u\u017eivatele zp\u011bt na platformy \u0161ampion\u00e1tu. Vr\u00e1tila se i v roce 2026.<\/p>\n<h3>2. Tipova\u010dky<\/h3>\n<p>Tip vy\u017eaduje m\u00e9n\u011b \u00fasil\u00ed ne\u017e fantasy t\u00fdm, a proto se hod\u00ed k propojen\u00ed se zna\u010dkou. <strong>MotoGP Predictor<\/strong> uv\u00e1d\u00ed <strong>Tissot<\/strong>, ofici\u00e1ln\u00ed \u010dasom\u011b\u0159i\u010d \u0161ampion\u00e1tu od roku 2001, a \u017e\u00e1d\u00e1 jedin\u00e9: uhodnout \u010das pole position v kr\u00e1lovsk\u00e9 t\u0159\u00edd\u011b. Hra o \u010dase, podepsan\u00e1 t\u00edm, kdo \u010das m\u011b\u0159\u00ed. Podle p\u0159\u00edpadov\u00e9 studie, kterou v roce 2024 zve\u0159ejnila spole\u010dnost Genius Sports, je hra navr\u017eena pr\u00e1v\u011b k aktivaci hlavn\u00edho sponzora, kter\u00fd j\u00ed d\u00e1v\u00e1 jm\u00e9no a zna\u010dku. Tak\u00e9 aplikace Ferrari, p\u0159estav\u011bn\u00e1 v roce 2025 s IBM, p\u0159idala v roce 2026 tipova\u010dku, n\u00e1stroj pro strategii pneumatik a nov\u00e9 kv\u00edzy.<\/p>\n<h3>3. Hlasov\u00e1n\u00ed, kter\u00e9 vstupuje do z\u00e1vodu<\/h3>\n<p>Je to nejrizikov\u011bj\u0161\u00ed podoba a pr\u00e1v\u011b ta, kterou p\u0159edstavoval FanBoost. V prvn\u00ed sez\u00f3n\u011b Formule E, 2014\/15, dost\u00e1vali t\u0159i jezdci s nejv\u00edce hlasy o 30 kW v\u00edce, ze 150 na 180 kW, na p\u011bt sekund v ka\u017ed\u00e9m ze dvou voz\u016f, kter\u00e9 v z\u00e1vod\u011b pou\u017e\u00edvali; pravidla se \u010dasem m\u011bnila, ale princip vydr\u017eel a\u017e do sez\u00f3ny 2021\/22. Podle na\u0161eho n\u00e1zoru probl\u00e9m nebyl technick\u00fd: sportovn\u00ed v\u00fdsledek ovlivn\u011bn\u00fd online hlasov\u00e1n\u00edm sv\u00e1d\u00ed ke spor\u016fm a \u0161ampion\u00e1t musel v roce 2017 zru\u0161it hlasov\u00e1n\u00ed p\u0159es Instagram a pozd\u011bji i p\u0159es Twitter, aby omezil manipulace. Kdy\u017e se gamifikace dotkne samotn\u00e9 sout\u011b\u017ee, riziko pro d\u016fv\u011bryhodnost m\u016f\u017ee p\u0159ev\u00e1\u017eit zisk v zapojen\u00ed.<\/p>\n<h3>4. Videohry a simul\u00e1tory<\/h3>\n<p>Posledn\u00ed podoba vyn\u00e1\u0161\u00ed hru mimo obrazovku telefonu: simul\u00e1tory, herny, ofici\u00e1ln\u00ed videohry. Podle na\u0161\u00ed zku\u0161enosti je tak\u00e9 nejn\u00e1ro\u010dn\u011bj\u0161\u00ed na vybudov\u00e1n\u00ed a nejbl\u00ed\u017ee produktu, proto\u017ee fanou\u0161ek \u0159\u00edd\u00ed, m\u00edsto aby se d\u00edval. Psali jsme o tom v \u010dl\u00e1nku o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/formule-1-arcade-a-formule-1-drive-zkoumani-hranic-angazovanosti-fanousku\/\">F1 Arcade a F1 Drive<\/a>.<\/p>\n<h2>Co z toho m\u00e1 sponzor<\/h2>\n<p>Dob\u0159e ud\u011blan\u00e1 hra d\u00e1v\u00e1 sponzorovi t\u0159i v\u011bci, kter\u00e9 samotn\u00e9 logo ned\u00e1.<\/p>\n<ul>\n<li><strong>Jm\u00e9no na h\u0159e.<\/strong> P\u0159\u00edpad Tissot ukazuje model: zna\u010dka nestoj\u00ed vedle obsahu, je obsahem. Poka\u017ed\u00e9, kdy\u017e fanou\u0161ek hraje, je v kontaktu se sponzorem.<\/li>\n<li><strong>Data z\u00edskan\u00e1 se souhlasem.<\/strong> Kdo se do hry zaregistruje, zanech\u00e1 adresu, preference a \u010detnost pou\u017e\u00edv\u00e1n\u00ed. Jsou to data, kter\u00e1 firma m\u016f\u017ee vyu\u017e\u00edt ve vlastn\u00edch kampan\u00edch, v mez\u00edch pravidel ochrany soukrom\u00ed a dohody se \u0161ampion\u00e1tem. Psali jsme o tom v \u010dl\u00e1nku o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/first-party-data-v-motogp-kolik-skutecne-stoji-zajate-publikum\/\">first-party datech v MotoGP<\/a>.<\/li>\n<li><strong>\u010cetnost.<\/strong> Hra, kter\u00e1 se obnovuje ka\u017ed\u00fd v\u00edkend, p\u0159iv\u00e1d\u00ed publikum zp\u011bt po celou sez\u00f3nu. Pro zna\u010dku je to rozd\u00edl mezi t\u00edm b\u00fdt vid\u011bna jednou a st\u00e1t se zvykem.<\/li>\n<\/ul>\n<p>Podle na\u0161\u00ed zku\u0161enosti hra funguje, kdy\u017e je sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00edho programu spolu s <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sportovni-sponzoring-potreba-dokonale-propojit-digitalni-a-sportovni-aktivace\/\">digit\u00e1ln\u00edmi aktivacemi a aktivacemi na m\u00edst\u011b<\/a>. Sama o sob\u011b se stane jen dal\u0161\u00ed ikonou v aplikaci.<\/p>\n<h2>Jak se m\u011b\u0159\u00ed<\/h2>\n<p>Medi\u00e1ln\u00ed hodnota, tedy kolik by st\u00e1lo koupit stejnou expozici v reklam\u011b, je dobr\u00fdm m\u011b\u0159\u00edtkem pro srovn\u00e1n\u00ed r\u016fzn\u00fdch bal\u00ed\u010dk\u016f. K m\u011b\u0159en\u00ed hry v\u0161ak nesta\u010d\u00ed. D\u016fle\u017eit\u00e9 ukazatele jsou tyto:<\/p>\n<table>\n<thead>\n<tr>\n<th>Ukazatel<\/th>\n<th>Co \u0159\u00edk\u00e1<\/th>\n<th>Jak se z\u00edsk\u00e1v\u00e1<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Registrovan\u00ed a aktivn\u00ed hr\u00e1\u010di<\/td>\n<td>kolik publika hra skute\u010dn\u011b oslovuje<\/td>\n<td>data z platformy \u0161ampion\u00e1tu<\/td>\n<\/tr>\n<tr>\n<td>N\u00e1vrat t\u00fdden po t\u00fddnu<\/td>\n<td>zda hra vytv\u00e1\u0159\u00ed zvyk<\/td>\n<td>pod\u00edl aktivn\u00edch hr\u00e1\u010d\u016f p\u0159i ka\u017ed\u00e9 Velk\u00e9 cen\u011b<\/td>\n<\/tr>\n<tr>\n<td>Kontakty se souhlasem<\/td>\n<td>kolik fanou\u0161k\u016f souhlas\u00ed se zas\u00edl\u00e1n\u00edm sd\u011blen\u00ed od sponzora<\/td>\n<td>registrace a nastaven\u00ed ve h\u0159e<\/td>\n<\/tr>\n<tr>\n<td>Konverze<\/td>\n<td>kolik z t\u011bchto kontakt\u016f se stane z\u00e1kazn\u00edky<\/td>\n<td>vlastn\u00ed k\u00f3dy, sledovan\u00e9 kampan\u011b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Program m\u011b\u0159en\u00fd t\u011bmito \u010d\u00edsly obstoj\u00ed p\u0159ed ot\u00e1zkami finan\u010dn\u00edho \u0159editele. Program m\u011b\u0159en\u00fd zobrazen\u00edmi ne. Celou metodu najdete v na\u0161em pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/jak-pouzivat-analytiku-k-optimalizaci-sponzorskych-strategii\/\">analytikou sponzoringu<\/a>.<\/p>\n<h2>Pro koho funguje a pro koho ne<\/h2>\n<p>Gamifikace je dobrou volbou pro zna\u010dky, kter\u00e9 prod\u00e1vaj\u00ed p\u0159\u00edmo spot\u0159ebitel\u016fm a cht\u011bj\u00ed budovat trval\u00fd vztah s fanou\u0161ky: hodinky, spot\u0159ebn\u00ed zbo\u017e\u00ed, digit\u00e1ln\u00ed slu\u017eby, s\u00e1zky tam, kde to z\u00e1kon dovoluje. Funguje tak\u00e9 pro ty, kdo pot\u0159ebuj\u00ed sp\u00ed\u0161 data o sv\u00e9m publiku ne\u017e dosah.<\/p>\n<p>Slab\u0161\u00ed volbou je pro ty, kdo prod\u00e1vaj\u00ed jin\u00fdm firm\u00e1m a hledaj\u00ed p\u0159edev\u0161\u00edm vztahy se z\u00e1kazn\u00edky. Tam p\u0159in\u00e1\u0161ej\u00ed v\u00edc paddock, hospitality a technologie integrovan\u00e1 do t\u00fdmu, a hra m\u016f\u017ee z\u016fstat dopl\u0148kem. A je to \u0161patn\u00e1 volba, kdy\u017e je z\u00e1m\u011brem nechat publikum ovliv\u0148ovat z\u00e1vod: FanBoost u\u017e uk\u00e1zal, kam to vede.<\/p>\n<h2>Jak pracujeme s gamifikac\u00ed<\/h2>\n<p>U\u017e t\u0159icet let se v\u011bnujeme sponzoringu v motorsportu, dnes ve <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">Formuli 1<\/a>, <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\">MotoGP<\/a> a Formuli E, a u gamifikace je na\u0161\u00ed prac\u00ed zjistit, zda vhodn\u00e1 hra u\u017e existuje, u \u0161ampion\u00e1tu nebo u t\u00fdmu, nebo je t\u0159eba ji vytvo\u0159it, a sepsat dohodu, kter\u00e1 sponzorovi zajist\u00ed jm\u00e9no, data a m\u011b\u0159en\u00ed. Provizi plat\u00ed vlastn\u00edk sportovn\u00edch pr\u00e1v, ne zna\u010dka: proto m\u016f\u017eeme firm\u011b \u0159\u00edct, kdy hra nen\u00ed t\u00edm spr\u00e1vn\u00fdm n\u00e1strojem pro jej\u00ed c\u00edl. Na tom rozd\u00edlu z\u00e1le\u017e\u00ed.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010cast\u00e9 ot\u00e1zky o gamifikaci ve sportu<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co je gamifikace ve sportu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Je to vyu\u017eit\u00ed hern\u00edch mechanik, jako jsou body, \u017eeb\u0159\u00ed\u010dky, tipy a v\u00fdzvy, k zapojen\u00ed publika ur\u010dit\u00e9ho sportu. V motorsportu jsou hlavn\u00edmi podobami fantasy hry, tipova\u010dky, hlasov\u00e1n\u00ed ovliv\u0148uj\u00edc\u00ed z\u00e1vod a ofici\u00e1ln\u00ed videohry nebo simul\u00e1tory.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00e9 ofici\u00e1ln\u00ed hry existuj\u00ed ve Formuli 1 a v MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Formule 1 m\u00e1 bezplatnou hru F1 Fantasy, ve kter\u00e9 se v roce 2026 vyb\u00edr\u00e1 p\u011bt jezdc\u016f a dva konstrukt\u00e9\u0159i s rozpo\u010dtov\u00fdm stropem 100 milion\u016f virtu\u00e1ln\u00edch dolar\u016f. MotoGP m\u00e1 MotoGP Fantasy, spu\u0161t\u011bnou p\u0159ed sez\u00f3nou 2020, a MotoGP Predictor uv\u00e1d\u011bn\u00fd zna\u010dkou Tissot, ve kter\u00e9m se tipuje \u010das pole position.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co byl FanBoost ve Formuli E?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Bylo to hlasov\u00e1n\u00ed fanou\u0161k\u016f, kter\u00e9 jezdc\u016fm s nejv\u00edce hlasy d\u00e1valo v z\u00e1vod\u011b na n\u011bkolik sekund n\u011bkolik kilowatt\u016f nav\u00edc. Existoval od prvn\u00ed sez\u00f3ny v roce 2014 a\u017e do p\u0159\u00edchodu voz\u016f Gen3 v sez\u00f3n\u011b 2022\/23, kdy se t\u00fdmy a promot\u00e9r rozhodli jej zru\u0161it.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co z gamifikace z\u00edsk\u00e1 sponzor?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>T\u0159i v\u011bci: jm\u00e9no na h\u0159e, jako Tissot u MotoGP Predictor; data fanou\u0161k\u016f z\u00edskan\u00e1 s jejich souhlasem, v mez\u00edch pravidel ochrany soukrom\u00ed a dohody se \u0161ampion\u00e1tem; a \u010detnost, proto\u017ee hra obnovovan\u00e1 ka\u017ed\u00fd v\u00edkend p\u0159iv\u00e1d\u00ed publikum zp\u011bt po celou sez\u00f3nu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak se m\u011b\u0159\u00ed sponzoring spojen\u00fd s hrou?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Sp\u00ed\u0161e \u00fa\u010dast\u00ed a daty ne\u017e viditelnost\u00ed: aktivn\u00ed hr\u00e1\u010di, n\u00e1vrat t\u00fdden po t\u00fddnu, kontakty, kter\u00e9 souhlas\u00ed se zas\u00edl\u00e1n\u00edm sd\u011blen\u00ed od sponzora, a konverze sledovan\u00e9 pomoc\u00ed vlastn\u00edch k\u00f3d\u016f nebo kampan\u00ed.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro jak\u00e9 firmy gamifikace v motorsportu funguje?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>P\u0159edev\u0161\u00edm pro zna\u010dky, kter\u00e9 prod\u00e1vaj\u00ed spot\u0159ebitel\u016fm a cht\u011bj\u00ed trval\u00fd vztah s fanou\u0161ky, nap\u0159\u00edklad hodinky, spot\u0159ebn\u00ed zbo\u017e\u00ed a digit\u00e1ln\u00ed slu\u017eby. Pro ty, kdo prod\u00e1vaj\u00ed jin\u00fdm firm\u00e1m, p\u0159in\u00e1\u0161ej\u00ed v\u00edc paddock, hospitality a technologie integrovan\u00e1 do t\u00fdmu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Osm sez\u00f3n mohli fanou\u0161ci Formule E hlasov\u00e1n\u00edm dodat sv\u00e9mu jezdci v\u00edce v\u00fdkonu. Jmenovalo se to FanBoost: jezdci s nejv\u00edce hlasy m\u011bli v z\u00e1vod\u011b na n\u011bkolik sekund k dispozici n\u011bkolik kilowatt\u016f nav\u00edc. Vznikl spolu se \u0161ampion\u00e1tem v roce 2014 a zru\u0161en byl s p\u0159\u00edchodem voz\u016f Gen3 v sez\u00f3n\u011b 2022\/23, na z\u00e1klad\u011b dohody t\u00fdm\u016f a promot\u00e9ra, kterou [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":272227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229],"tags":[],"class_list":["post-272238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","semrush_tags":{},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gamifikace ve sportu: fantasy, tipova\u010dky a sponzo\u0159i<\/title>\n<meta name=\"description\" content=\"Gamifikace ve sportu: 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