{"id":273436,"date":"2024-11-25T12:27:05","date_gmt":"2024-11-25T11:27:05","guid":{"rendered":"https:\/\/rtrsports.com\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\/"},"modified":"2025-04-22T18:08:22","modified_gmt":"2025-04-22T16:08:22","slug":"vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\/","title":{"rendered":"V\u00edce ne\u017e jen zviditeln\u011bn\u00ed: Sponzorstv\u00ed v motoristick\u00e9m sportu a p\u0159\u00edle\u017eitosti B2B"},"content":{"rendered":"

Le sponzorstv\u00ed ve sv\u011bt\u011b motorsportu<\/strong><\/a> je \u010dasto vn\u00edm\u00e1no jako p\u0159\u00edle\u017eitost zviditelnit se v celosv\u011btov\u00e9m m\u011b\u0159\u00edtku a spojit svou zna\u010dku s jedn\u00edm z nejzaj\u00edmav\u011bj\u0161\u00edch a nejadrenalinov\u011bj\u0161\u00edch sport\u016f na sv\u011bt\u011b. Omezen\u00ed dopadu sponzorstv\u00ed na pouh\u00e9 medi\u00e1ln\u00ed zviditeln\u011bn\u00ed je v\u0161ak reduktivn\u00ed a opom\u00edj\u00ed skute\u010dn\u00fd strategick\u00fd potenci\u00e1l t\u011bchto partnerstv\u00ed. V kontextu motoristick\u00e9ho sportu nen\u00ed sponzorstv\u00ed pouh\u00fdm marketingov\u00fdm n\u00e1strojem, ale st\u00e1v\u00e1 se mocnou p\u00e1kou pro vytv\u00e1\u0159en\u00ed vztah\u016f B2B, otev\u00edr\u00e1 mo\u017enosti navazov\u00e1n\u00ed kontakt\u016f a strategick\u00fdch partnerstv\u00ed mezi spole\u010dnostmi z r\u016fzn\u00fdch odv\u011btv\u00ed.<\/p>\n

V tomto \u010dl\u00e1nku se budeme zab\u00fdvat t\u00edm, jak m\u016f\u017ee sponzoring v motoristick\u00e9m sportu p\u0159es\u00e1hnout r\u00e1mec zviditeln\u011bn\u00ed<\/strong> a st\u00e1t se n\u00e1strojem pro budov\u00e1n\u00ed obchodn\u00edch vazeb a rozvoj partnerstv\u00ed, kter\u00e9 m\u00e1 pozitivn\u00ed dopad na podnik\u00e1n\u00ed. Probereme konkr\u00e9tn\u00ed v\u00fdhody, kter\u00e9 spole\u010dnosti a zna\u010dky z\u00edsk\u00e1vaj\u00ed vstupem do tohoto ekosyst\u00e9mu, a analyzujeme \u00fasp\u011b\u0161n\u00e9 p\u0159\u00edb\u011bhy a strategie, kter\u00e9 p\u0159inesly zm\u011bnu.<\/p>\n

Motorsport: ekosyst\u00e9m inovac\u00ed a technologi\u00ed<\/strong><\/h2>\n

Motoristick\u00fd sport<\/strong> p\u0159edstavuje \u017eivnou p\u016fdu pro technologick\u00e9 inovace a \u0161pi\u010dkov\u00e9 in\u017een\u00fdrstv\u00ed. To z n\u011bj \u010din\u00ed ide\u00e1ln\u00ed kontext pro vytv\u00e1\u0159en\u00ed vazeb mezi spole\u010dnostmi, zejm\u00e9na t\u011bmi, kter\u00e9 se zab\u00fdvaj\u00ed technologick\u00fdmi a pr\u016fmyslov\u00fdmi odv\u011btv\u00edmi. \u00da\u010dast na sponzoringu v Formule 1<\/strong><\/a>, MotoGP<\/a><\/strong>, WEC<\/strong> nebo Formule E<\/strong> umo\u017e\u0148uje spole\u010dnosti nejen prezentovat svou zna\u010dku na \u0161pi\u010dkov\u00fdch z\u00e1vodn\u00edch vozech a motocyklech a okruz\u00edch, ale tak\u00e9 se pod\u00edlet na ekosyst\u00e9mu inovac\u00ed a neust\u00e1l\u00e9ho v\u00fdzkumu.<\/p>\n

Mnoho sponzor\u016f v motorsportu aktivn\u011b spolupracuje s t\u00fdmy na v\u00fdvoji nov\u00fdch technologi\u00ed, \u010d\u00edm\u017e p\u0159in\u00e1\u0161\u00ed p\u0159idanou hodnotu automobilov\u00e9mu pr\u016fmyslu i dal\u0161\u00edm odv\u011btv\u00edm. Nap\u0159\u00edklad spole\u010dnosti jako Petronas<\/strong> a Mercedes-AMG<\/strong> se neomezuj\u00ed na tradi\u010dn\u00ed sponzoring, ale spolupracuj\u00ed na v\u00fdvoji paliv a maziv, kter\u00e1 zlep\u0161uj\u00ed v\u00fdkon a sni\u017euj\u00ed dopad na \u017eivotn\u00ed prost\u0159ed\u00ed. Tato synergie nejen\u017ee zvy\u0161uje reputaci z\u00fa\u010dastn\u011bn\u00fdch spole\u010dnost\u00ed, ale tak\u00e9 jim poskytuje p\u0159\u00edstup k s\u00edti technologick\u00fdch a pr\u016fmyslov\u00fdch partner\u016f, s nimi\u017e mohou sd\u00edlet odborn\u00e9 znalosti a zdroje.<\/p>\n

Sponzorstv\u00ed, kter\u00e1 vedla k technologick\u00e9 spolupr\u00e1ci<\/strong><\/h2>\n

Sponzorstv\u00ed v motoristick\u00e9m sportu se \u010dasto m\u011bn\u00ed v technologickou spolupr\u00e1ci, kter\u00e1 p\u0159in\u00e1\u0161\u00ed inovace jak do sv\u011bta z\u00e1vod\u016f, tak do jin\u00fdch odv\u011btv\u00ed. Zde je n\u011bkolik v\u00fdznamn\u00fdch p\u0159\u00edklad\u016f:<\/p>\n

Dell Technologies a McLaren<\/strong>: Partnerstv\u00ed mezi spole\u010dnostmi Dell Technologies a McLaren ve Formuli 1 je uk\u00e1zkov\u00fdm p\u0159\u00edkladem toho, jak se sponzorstv\u00ed m\u016f\u017ee st\u00e1t technologickou spoluprac\u00ed. Spole\u010dnost Dell poskytla pokro\u010dilou IT podporu a \u0159e\u0161en\u00ed pro anal\u00fdzu dat s c\u00edlem zlep\u0161it v\u00fdkonnost na trati. Tato technologie se neomezuje pouze na z\u00e1vod\u011bn\u00ed, ale je vyu\u017e\u00edv\u00e1na i k v\u00fdvoji inovativn\u00edch obchodn\u00edch \u0159e\u0161en\u00ed pou\u017eiteln\u00fdch v jin\u00fdch pr\u016fmyslov\u00fdch kontextech.<\/p>\n

Red Bull Racing a Oracle<\/strong>: Spole\u010dnost Oracle podepsala s t\u00fdmem Red Bull Racing v\u00edceletou smlouvu o integraci cloud computingu a \u0159e\u0161en\u00ed pro spr\u00e1vu dat do provozu t\u00fdmu. To umo\u017enilo spole\u010dnosti Red Bull zlep\u0161it anal\u00fdzu z\u00e1vodn\u00edch dat, zat\u00edmco spole\u010dnost Oracle mohla demonstrovat efektivitu sv\u00fdch technologick\u00fdch \u0159e\u0161en\u00ed na celosv\u011btov\u00e9 sc\u00e9n\u011b a pos\u00edlit tak svou pov\u011bst l\u00eddra v technologick\u00e9m odv\u011btv\u00ed. 3<\/p>\n

ABB a Formule E:<\/strong> ABB je jedn\u00edm z hlavn\u00edch sponzor\u016f Formule E a aktivn\u011b spolupracuje s touto organizac\u00ed na v\u00fdvoji rychlonab\u00edjec\u00ed infrastruktury pro elektromobily. Toto partnerstv\u00ed umo\u017enilo spole\u010dnosti ABB otestovat sv\u00e9 nab\u00edjec\u00ed technologie v konkuren\u010dn\u00edm prost\u0159ed\u00ed a p\u0159en\u00e9st z\u00edskan\u00e9 znalosti do sektoru komer\u010dn\u00ed elektromobility, \u010d\u00edm\u017e se urychlilo zav\u00e1d\u011bn\u00ed udr\u017eiteln\u00fdch energetick\u00fdch \u0159e\u0161en\u00ed.<\/p>\n

Sponzorstv\u00ed, kter\u00e9 vedlo k velk\u00e9mu obchodu<\/strong><\/h2>\n

Krom\u011b technologick\u00e9 spolupr\u00e1ce m\u016f\u017ee sponzorstv\u00ed v motorsportu p\u0159in\u00e9st tak\u00e9 velk\u00e9 p\u0159\u00edle\u017eitosti pro komer\u010dn\u00ed podnik\u00e1n\u00ed a roz\u0161\u00ed\u0159en\u00ed trhu. Zde je n\u011bkolik praktick\u00fdch p\u0159\u00edklad\u016f:<\/p>\n

Heineken a Formule 1<\/strong><\/h3>\n

Spole\u010dnost Heineken zaznamenala d\u00edky partnerstv\u00ed s Formul\u00ed 1 v\u00fdrazn\u00fd n\u00e1r\u016fst prodeje a obchodn\u00edch vztah\u016f. D\u00edky sponzorstv\u00ed mohl Heineken po\u0159\u00e1dat exkluzivn\u00ed akce pro z\u00e1kazn\u00edky a vyu\u017e\u00edt kontextu z\u00e1vod\u016f k jedn\u00e1n\u00ed o nov\u00fdch obchodn\u00edch smlouv\u00e1ch, p\u0159i\u010dem\u017e exkluzivitu akc\u00ed vyu\u017eil k pos\u00edlen\u00ed vztah\u016f s kl\u00ed\u010dov\u00fdmi partnery. \u010c\u00edsla, kter\u00e1 zde uv\u00e1d\u00ed spole\u010dnost Nielsen, jsou p\u016fsobiv\u00e1<\/strong><\/a>.<\/p>\n

DHL a \u0161ampion\u00e1t Formule E<\/strong><\/h3>\n

Spole\u010dnost DHL, ofici\u00e1ln\u00ed logistick\u00fd sponzor Formule E, m\u011bla nejen prosp\u011bch z glob\u00e1ln\u00edho zviditeln\u011bn\u00ed, ale tak\u00e9 uzav\u0159ela nov\u00e9 obchodn\u00ed dohody o udr\u017eiteln\u00fdch logistick\u00fdch slu\u017eb\u00e1ch. Partnerstv\u00ed s Formul\u00ed E umo\u017enilo spole\u010dnosti DHL prok\u00e1zat sv\u00e9 odborn\u00e9 znalosti v oblasti \u0159\u00edzen\u00ed komplexn\u00edch operac\u00ed v kontextu udr\u017eitelnosti a podpo\u0159it nov\u00e1 partnerstv\u00ed se spole\u010dnostmi, kter\u00e9 hledaj\u00ed ekologick\u00e1 dopravn\u00ed \u0159e\u0161en\u00ed.<\/p>\n

Aston Martin a Cognizant<\/strong><\/h3>\n

Spole\u010dnost Cognizant, kter\u00e1 poskytuje IT slu\u017eby a poradenstv\u00ed, ozn\u00e1mila, \u017ee jej\u00ed sponzorstv\u00ed t\u00fdmu Aston Martin umo\u017enilo uzav\u0159\u00edt nov\u00e9 smlouvy se spole\u010dnostmi z automobilov\u00e9ho a technologick\u00e9ho odv\u011btv\u00ed. Spolupr\u00e1ce v\u00fdznamn\u00fdm zp\u016fsobem pos\u00edlila pozici a pov\u011bdom\u00ed o zna\u010dce Cognizant a umo\u017enila j\u00ed p\u0159il\u00e1kat klienty, kte\u0159\u00ed maj\u00ed z\u00e1jem o pokro\u010dil\u00e1 \u0159e\u0161en\u00ed digit\u00e1ln\u00ed transformace, je\u017e spole\u010dnost nab\u00edz\u00ed.<\/p>\n

Petronas a Mercedes-AMG<\/strong><\/p>\n

Partnerstv\u00ed mezi spole\u010dnost\u00ed Petronas a t\u00fdmem Mercedes-AMG se neomezuje pouze na v\u00fdvoj inovativn\u00edch paliv a maziv, ale vedlo tak\u00e9 k uzav\u0159en\u00ed d\u016fle\u017eit\u00fdch obchodn\u00edch dohod o dod\u00e1vk\u00e1ch pr\u016fmyslov\u00fdch maziv. Zviditeln\u011bn\u00ed dosa\u017een\u00e9 ve Formuli 1 zlep\u0161ilo vn\u00edm\u00e1n\u00ed zna\u010dky Petronas jako technologick\u00e9ho l\u00eddra a spole\u010dnost Petronas je ji\u017e n\u011bkolik let ofici\u00e1ln\u00edm partnerem pro maziva pou\u017e\u00edvan\u00e1 t\u00fdmem Mercedes AMG.<\/p>\n

Sponzorstv\u00ed jako n\u00e1stroj pro vytv\u00e1\u0159en\u00ed s\u00edt\u00ed<\/strong><\/h2>\n

Jedn\u00edm z nejv\u00edce podce\u0148ovan\u00fdch, ale z\u00e1sadn\u00edch aspekt\u016f sponzoringu v motoristick\u00e9m sportu je potenci\u00e1l pro navazov\u00e1n\u00ed kontakt\u016f. Motoristick\u00e9 akce, od samotn\u00fdch z\u00e1vod\u016f a\u017e po setk\u00e1n\u00ed partner\u016f, poskytuj\u00ed sponzoruj\u00edc\u00edm spole\u010dnostem jedine\u010dnou platformu pro nav\u00e1z\u00e1n\u00ed kontakt\u016f s dal\u0161\u00edmi kl\u00ed\u010dov\u00fdmi hr\u00e1\u010di. Nap\u0159\u00edklad b\u011bhem Velk\u00e9 ceny Formule 1 nebo z\u00e1vodu MotoGP maj\u00ed sponzo\u0159i mo\u017enost z\u00fa\u010dastnit se exkluzivn\u00edch akc\u00ed, VIP salonk\u016f, obchodn\u00edch setk\u00e1n\u00ed a slavnostn\u00edch ve\u010de\u0159\u00ed. Tyto okam\u017eiky poskytuj\u00ed mimo\u0159\u00e1dnou p\u0159\u00edle\u017eitost nav\u00e1zat kontakty s dal\u0161\u00edmi spole\u010dnostmi, potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky, dodavateli a dokonce i institucemi.<\/p>\n

Exkluzivn\u00ed kontext a vysok\u00e1 kvalita interakc\u00ed podporuj\u00ed rozvoj vztah\u016f, kter\u00e9 mohou v\u00e9st ke strategick\u00e9 spolupr\u00e1ci. Motoristick\u00fd sport je vysoce konkuren\u010dn\u00ed a z\u00e1rove\u0148 spolupracuj\u00edc\u00ed prost\u0159ed\u00ed a sd\u00edlen\u00ed t\u011bchto zku\u0161enost\u00ed s ostatn\u00edmi sponzory vytv\u00e1\u0159\u00ed spole\u010dn\u00fd z\u00e1klad, na kter\u00e9m lze rozv\u00edjet trval\u00e9 obchodn\u00ed vztahy. Tento typ interakce je obzvl\u00e1\u0161t\u011b u\u017eite\u010dn\u00fd pro spole\u010dnosti B2B, kter\u00e9 cht\u011bj\u00ed roz\u0161\u00ed\u0159it svou z\u00e1kaznickou z\u00e1kladnu nebo vstoupit na jin\u00e9 trhy.<\/p>\n

P\u0159\u00edstup na trh a mezin\u00e1rodn\u00ed spolupr\u00e1ce<\/strong><\/h2>\n

Dal\u0161\u00ed v\u00fdznamnou v\u00fdhodou sponzoringu v motoristick\u00e9m sportu je p\u0159\u00edstup na mezin\u00e1rodn\u00ed trhy. Formule 1<\/strong>, MotoGP<\/strong> a dal\u0161\u00ed sv\u011btov\u00e9 sout\u011b\u017ee nab\u00edzej\u00ed glob\u00e1ln\u00ed zviditeln\u011bn\u00ed, ale p\u0159edev\u0161\u00edm umo\u017e\u0148uj\u00ed p\u0159\u00edm\u00fd kontakt s potenci\u00e1ln\u00edmi partnery v r\u016fzn\u00fdch regionech. Sponzorov\u00e1n\u00ed t\u00fdmu nebo akce, kter\u00e1 cestuje do r\u016fzn\u00fdch zem\u00ed, umo\u017e\u0148uje nav\u00e1zat m\u00edstn\u00ed vztahy, kter\u00e9 se mohou vyvinout v dlouhodob\u00e9 partnerstv\u00ed.<\/p>\n

Nap\u0159\u00edklad spole\u010dnost Shell m\u011bla d\u00edky sv\u00e9mu historick\u00e9mu partnerstv\u00ed se Scuderi\u00ed Ferrari mo\u017enost vstoupit na nov\u00e9 trhy a pos\u00edlit svou p\u0159\u00edtomnost v Evrop\u011b a Asii. Partnerstv\u00ed umo\u017enilo spole\u010dnosti Shell nejen zlep\u0161it svou pozici na t\u011bchto trz\u00edch, ale tak\u00e9 nav\u00e1zat nov\u00e1 obchodn\u00ed partnerstv\u00ed s distributory a energetick\u00fdmi spole\u010dnostmi, kter\u00e9 cht\u011bly vyu\u017e\u00edt technologie vyvinut\u00e9 pro Formuli 1.<\/p>\n

P\u0159\u00edpadov\u00e1 studie: Spolupr\u00e1ce ABB a Formule E<\/strong><\/h2>\n

Emblematick\u00fdm p\u0159\u00edkladem p\u0159\u00edstupu na nov\u00e9 trhy a v\u00fdvoje nov\u00fdch technologi\u00ed je partnerstv\u00ed mezi ABB a Formuli E. ABB je nejen hlavn\u00edm technologick\u00fdm partnerem Formule E, ale tak\u00e9 aktivn\u011b p\u0159isp\u00edv\u00e1 k v\u00fdvoji nab\u00edjec\u00ed infrastruktury pro elektromobily. D\u00edky tomuto partnerstv\u00ed mohla spole\u010dnost ABB testovat a zdokonalovat sv\u00e9 technologie v extr\u00e9mn\u011b konkuren\u010dn\u00edm prost\u0159ed\u00ed a urychlit tak zav\u00e1d\u011bn\u00ed nab\u00edjec\u00edch \u0159e\u0161en\u00ed na rozv\u00edjej\u00edc\u00edch se trz\u00edch.<\/p>\n

Dopad t\u00e9to spolupr\u00e1ce se neomezuje pouze na sportovn\u00ed odv\u011btv\u00ed. Technologie vyvinut\u00e9 a testovan\u00e9 ve Formuli E se n\u00e1sledn\u011b uplatnily tak\u00e9 v \u0159e\u0161en\u00edch pro chytr\u00e1 m\u011bsta a u\u017eitkov\u00e1 vozidla, co\u017e p\u0159isp\u011blo k pos\u00edlen\u00ed pov\u011bsti spole\u010dnosti ABB jako sv\u011btov\u00e9ho l\u00eddra v oblasti nab\u00edjec\u00ed infrastruktury a udr\u017eiteln\u00fdch energetick\u00fdch \u0159e\u0161en\u00ed.<\/p>\n

Spolupr\u00e1ce B2B pro inovace a udr\u017eitelnost<\/strong><\/h2>\n

Sponzoring motoristick\u00e9ho sportu hraje kl\u00ed\u010dovou roli tak\u00e9 p\u0159i propagaci udr\u017eiteln\u00fdch \u0159e\u0161en\u00ed a inovativn\u00edch technologi\u00ed, kter\u00e9 mohou m\u00edt pozitivn\u00ed dopad nejen na z\u00e1vod\u011bn\u00ed, ale i na \u0161ir\u0161\u00ed sv\u011bt mobility. Mistrovstv\u00ed sv\u011bta ve vytrvalostn\u00edch z\u00e1vodech (WEC) se nap\u0159\u00edklad stalo inova\u010dn\u00ed laborato\u0159\u00ed pro nov\u00e1 \u0159e\u0161en\u00ed v oblasti energetick\u00e9 \u00fa\u010dinnosti a v\u00fdvoje alternativn\u00edch paliv.<\/p>\n

Partnerstv\u00ed mezi spole\u010dnost\u00ed TotalEnergies a n\u011bkolika t\u00fdmy WEC vedlo k v\u00fdvoji syntetick\u00fdch paliv a biopaliv, co\u017e sn\u00ed\u017eilo uhl\u00edkovou stopu t\u011bchto sout\u011b\u017e\u00ed a uk\u00e1zalo potenci\u00e1l t\u011bchto technologi\u00ed pro automobilov\u00fd pr\u016fmysl obecn\u011b. Tento typ partnerstv\u00ed ukazuje, jak m\u016f\u017ee b\u00fdt motoristick\u00fd sport p\u0159edvojem a katalyz\u00e1torem udr\u017eiteln\u011bj\u0161\u00edch energetick\u00fdch \u0159e\u0161en\u00ed.<\/p>\n

Stru\u010dn\u011b \u0159e\u010deno<\/strong><\/h2>\n

Sponzorstv\u00ed v motoristick\u00e9m sportu zdaleka p\u0159esahuje pouh\u00e9 zviditeln\u011bn\u00ed zna\u010dky. P\u0159edstavuj\u00ed strategickou platformu pro vytv\u00e1\u0159en\u00ed obchodn\u00edch p\u0159\u00edle\u017eitost\u00ed, rozvoj technologick\u00fdch partnerstv\u00ed a budov\u00e1n\u00ed pevn\u00fdch a hodnotn\u00fdch vztah\u016f B2B. P\u0159\u00edpady, kter\u00e9 jsme uvedli, ukazuj\u00ed, jak se investice do tohoto odv\u011btv\u00ed mohou prom\u00edtnout do konkr\u00e9tn\u00edch p\u0159\u00ednos\u016f, a to jak z hlediska technologick\u00fdch inovac\u00ed, tak z hlediska obchodn\u00ed expanze.<\/p>\n

\u00da\u010dast\u00ed v dynamick\u00e9m a rozv\u00edjej\u00edc\u00edm se ekosyst\u00e9mu, jak\u00fdm je motoristick\u00fd sport, mohou spole\u010dnosti nejen zv\u00fd\u0161it svou viditelnost, ale tak\u00e9 zaujmout pozici l\u00eddra na trhu, technologick\u00e9ho inov\u00e1tora a d\u016fv\u011bryhodn\u00e9ho partnera. Vyu\u017e\u00edt pln\u00fd potenci\u00e1l motorsportu znamen\u00e1 pochopit, \u017ee ka\u017ed\u00e9 partnerstv\u00ed je p\u0159\u00edle\u017eitost\u00ed nejen k propagaci zna\u010dky, ale i k budov\u00e1n\u00ed dlouhodob\u00e9 hodnoty prost\u0159ednictv\u00edm inovac\u00ed, vytv\u00e1\u0159en\u00ed s\u00edt\u00ed a strategick\u00e9 spolupr\u00e1ce.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le sponzorstv\u00ed ve sv\u011bt\u011b motorsportu je \u010dasto vn\u00edm\u00e1no jako p\u0159\u00edle\u017eitost zviditelnit se v celosv\u011btov\u00e9m m\u011b\u0159\u00edtku a spojit svou zna\u010dku s jedn\u00edm z nejzaj\u00edmav\u011bj\u0161\u00edch a nejadrenalinov\u011bj\u0161\u00edch sport\u016f na sv\u011bt\u011b. Omezen\u00ed dopadu sponzorstv\u00ed na pouh\u00e9 medi\u00e1ln\u00ed zviditeln\u011bn\u00ed je v\u0161ak reduktivn\u00ed a opom\u00edj\u00ed skute\u010dn\u00fd strategick\u00fd potenci\u00e1l t\u011bchto partnerstv\u00ed. V kontextu motoristick\u00e9ho sportu nen\u00ed sponzorstv\u00ed pouh\u00fdm marketingov\u00fdm n\u00e1strojem, ale […]<\/p>\n","protected":false},"author":17,"featured_media":273424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20234,20228],"tags":[],"class_list":["post-273436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-formule-e-cs","category-sportovni-sponzorstvi"],"acf":[],"contentshake_article_id":"","yoast_head":"\nV\u00edce ne\u017e jen zviditeln\u011bn\u00ed: Sponzorstv\u00ed v motoristick\u00e9m sportu a B2B p\u0159\u00edle\u017eitosti<\/title>\n<meta name=\"description\" content=\"V kontextu motoristick\u00e9ho sportu nen\u00ed sponzorstv\u00ed pouze marketingov\u00fdm n\u00e1strojem, ale st\u00e1v\u00e1 se mocnou p\u00e1kou pro vytv\u00e1\u0159en\u00ed vztah\u016f B2B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00edce ne\u017e jen zviditeln\u011bn\u00ed: Sponzorstv\u00ed v motoristick\u00e9m sportu a p\u0159\u00edle\u017eitosti B2B\" \/>\n<meta property=\"og:description\" content=\"V kontextu motoristick\u00e9ho sportu nen\u00ed sponzorstv\u00ed pouze marketingov\u00fdm n\u00e1strojem, ale st\u00e1v\u00e1 se mocnou p\u00e1kou pro vytv\u00e1\u0159en\u00ed vztah\u016f B2B.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/11\/0042037-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvia Schweiger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Schweiger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\\\/\"},\"author\":{\"name\":\"Silvia Schweiger\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\"},\"headline\":\"V\u00edce ne\u017e jen zviditeln\u011bn\u00ed: Sponzorstv\u00ed v motoristick\u00e9m sportu a p\u0159\u00edle\u017eitosti B2B\",\"datePublished\":\"2024-11-25T11:27:05+00:00\",\"dateModified\":\"2025-04-22T16:08:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\\\/\"},\"wordCount\":1905,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/0042037-scaled.jpg\",\"articleSection\":[\"Formule 1\",\"Formule E\",\"Sportovn\u00ed sponzorstv\u00ed\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\\\/\",\"name\":\"V\u00edce ne\u017e jen zviditeln\u011bn\u00ed: Sponzorstv\u00ed v motoristick\u00e9m sportu a B2B p\u0159\u00edle\u017eitosti\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/0042037-scaled.jpg\",\"datePublished\":\"2024-11-25T11:27:05+00:00\",\"dateModified\":\"2025-04-22T16:08:22+00:00\",\"description\":\"V kontextu motoristick\u00e9ho sportu nen\u00ed sponzorstv\u00ed pouze marketingov\u00fdm n\u00e1strojem, ale st\u00e1v\u00e1 se mocnou p\u00e1kou pro vytv\u00e1\u0159en\u00ed vztah\u016f B2B.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/0042037-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/0042037-scaled.jpg\",\"width\":2560,\"height\":1280,\"caption\":\"sportu a p\u0159\u00edle\u017eitosti B2B\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"V\u00edce ne\u017e jen zviditeln\u011bn\u00ed: Sponzorstv\u00ed v motoristick\u00e9m sportu a p\u0159\u00edle\u017eitosti B2B\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\",\"name\":\"Silvia Schweiger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"caption\":\"Silvia Schweiger\"},\"description\":\"Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/silvia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"V\u00edce ne\u017e jen zviditeln\u011bn\u00ed: Sponzorstv\u00ed v motoristick\u00e9m sportu a B2B p\u0159\u00edle\u017eitosti","description":"V kontextu motoristick\u00e9ho sportu nen\u00ed sponzorstv\u00ed pouze marketingov\u00fdm n\u00e1strojem, ale st\u00e1v\u00e1 se mocnou p\u00e1kou pro vytv\u00e1\u0159en\u00ed vztah\u016f B2B.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\/","og_locale":"cs_CZ","og_type":"article","og_title":"V\u00edce ne\u017e jen zviditeln\u011bn\u00ed: Sponzorstv\u00ed v motoristick\u00e9m sportu a p\u0159\u00edle\u017eitosti B2B","og_description":"V kontextu motoristick\u00e9ho sportu nen\u00ed sponzorstv\u00ed pouze marketingov\u00fdm n\u00e1strojem, ale st\u00e1v\u00e1 se mocnou p\u00e1kou pro vytv\u00e1\u0159en\u00ed vztah\u016f B2B.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":2560,"height":1280,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/11\/0042037-scaled.jpg","type":"image\/jpeg"}],"author":"Silvia Schweiger","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Silvia Schweiger","Odhadovan\u00e1 doba \u010dten\u00ed":"8 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\/"},"author":{"name":"Silvia Schweiger","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e"},"headline":"V\u00edce ne\u017e jen zviditeln\u011bn\u00ed: Sponzorstv\u00ed v motoristick\u00e9m sportu a p\u0159\u00edle\u017eitosti B2B","datePublished":"2024-11-25T11:27:05+00:00","dateModified":"2025-04-22T16:08:22+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\/"},"wordCount":1905,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/11\/0042037-scaled.jpg","articleSection":["Formule 1","Formule E","Sportovn\u00ed sponzorstv\u00ed"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\/","url":"https:\/\/rtrsports.com\/cs\/blog\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\/","name":"V\u00edce ne\u017e jen zviditeln\u011bn\u00ed: Sponzorstv\u00ed v motoristick\u00e9m sportu a B2B p\u0159\u00edle\u017eitosti","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/11\/0042037-scaled.jpg","datePublished":"2024-11-25T11:27:05+00:00","dateModified":"2025-04-22T16:08:22+00:00","description":"V kontextu motoristick\u00e9ho sportu nen\u00ed sponzorstv\u00ed pouze marketingov\u00fdm n\u00e1strojem, ale st\u00e1v\u00e1 se mocnou p\u00e1kou pro vytv\u00e1\u0159en\u00ed vztah\u016f B2B.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/11\/0042037-scaled.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/11\/0042037-scaled.jpg","width":2560,"height":1280,"caption":"sportu a p\u0159\u00edle\u017eitosti B2B"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/vice-nez-jen-zviditelneni-sponzorstvi-v-motoristickem-sportu-a-prilezitosti-b2b\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"V\u00edce ne\u017e jen zviditeln\u011bn\u00ed: Sponzorstv\u00ed v motoristick\u00e9m sportu a p\u0159\u00edle\u017eitosti B2B"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e","name":"Silvia Schweiger","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","caption":"Silvia Schweiger"},"description":"Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/cs\/author\/silvia\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/273436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=273436"}],"version-history":[{"count":2,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/273436\/revisions"}],"predecessor-version":[{"id":281891,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/273436\/revisions\/281891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/273424"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=273436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=273436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=273436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}