{"id":273841,"date":"2024-12-19T17:32:44","date_gmt":"2024-12-19T16:32:44","guid":{"rendered":"https:\/\/rtrsports.com\/formule-1-a-inkluze-jak-zavodime-jako-jeden-a-nejen-to-prinasi-revoluci-do-motorsportu\/"},"modified":"2026-11-04T15:23:09","modified_gmt":"2026-11-04T14:23:09","slug":"formule-1-a-inkluze-jak-zavodime-jako-jeden-a-nejen-to-prinasi-revoluci-do-motorsportu","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/formule-1-a-inkluze-jak-zavodime-jako-jeden-a-nejen-to-prinasi-revoluci-do-motorsportu\/","title":{"rendered":"Formule 1 a inkluze: co se zm\u011bnilo od We Race As One"},"content":{"rendered":"<p>V roce 2020 postavila <strong>Formule 1<\/strong> inkluzi do st\u0159edu kampan\u011b We Race As One. O \u0161est let pozd\u011bji m\u00e1 chartu, kterou v roce 2024 podepsaly v\u0161echny tehdej\u0161\u00ed t\u00fdmy, \u017eenskou s\u00e9rii ve \u010dtvrt\u00e9 sezon\u011b a \u0161ampionku Alishu Palmowski, kter\u00e1 si titul zajistila t\u0159i z\u00e1vody p\u0159ed koncem. Je\u0161t\u011b to nen\u00ed jin\u00fd paddock. Ale u\u017e to nen\u00ed jen kampa\u0148.<\/p>\n<p>Pro sponzory je tento p\u0159\u00edb\u011bh d\u016fle\u017eit\u00fd z konkr\u00e9tn\u00edho d\u016fvodu: publikum Formule 1 se zm\u011bnilo rychleji ne\u017e paddock a zna\u010dky, kter\u00e9 to v\u010das pochopily, na\u0161ly prostor, kter\u00fd v motorsportu p\u0159ed deseti lety neexistoval.<\/p>\n<p><strong>Ve zkratce<\/strong><\/p>\n<ul>\n<li>We Race As One vznik\u00e1 <strong>22. \u010dervna 2020<\/strong>; o t\u0159i dny pozd\u011bji p\u0159ich\u00e1z\u00ed nadace, kterou odstartoval milion dolar\u016f darovan\u00fd tehdej\u0161\u00edm gener\u00e1ln\u00edm \u0159editelem Formule 1 Chasem Careym.<\/li>\n<li><strong>26. listopadu 2024<\/strong> podepsaly Formule 1, FIA a v\u0161ech deset t\u00fdm\u016f chartu rozmanitosti a inkluze, prvn\u00ed doporu\u010den\u00ed Hamiltonovy komise.<\/li>\n<li><strong>F1 Academy<\/strong>, kter\u00e1 odstartovala v roce 2023, m\u011bla u\u017e \u010dty\u0159i \u0161ampionky: Martu Garc\u00eda, Abbi Pulling, Doriane Pin a v roce 2026 Alishu Palmowski.<\/li>\n<\/ul>\n<h2>We Race As One: od kampan\u011b k programu<\/h2>\n<p>We Race As One je ozn\u00e1mena 22. \u010dervna 2020, v p\u0159edve\u010der sezony, kter\u00e1 se znovu rozj\u00ed\u017ed\u00ed po p\u0159est\u00e1vce zp\u016fsoben\u00e9 pandemi\u00ed. Na Velk\u00e9 cen\u011b Rakouska 5. \u010dervence nesou vozy duhu v\u011bnovanou pracovn\u00edk\u016fm v prvn\u00ed linii a kolem trati se objevuje poselstv\u00ed proti rasismu. O t\u0159i dny pozd\u011bji vznik\u00e1 tak\u00e9 nadace, kter\u00e1 m\u00e1 financovat st\u00e1\u017ee a u\u010d\u0148ovsk\u00e9 programy pro nedostate\u010dn\u011b zastoupen\u00e9 skupiny: odstartoval ji milion dolar\u016f, kter\u00fd osobn\u011b daroval Chase Carey, tehdej\u0161\u00ed p\u0159edseda a gener\u00e1ln\u00ed \u0159editel Formule 1, a FIA k tomu p\u0159idala milion eur.<\/p>\n<p>V roce 2021 p\u0159ich\u00e1zej\u00ed prvn\u00ed konkr\u00e9tn\u00ed kroky: deset in\u017een\u00fdrsk\u00fdch stipendi\u00ed se \u0161esti britsk\u00fdmi a italsk\u00fdmi univerzitami pro studenty z nedostate\u010dn\u011b zastoupen\u00fdch skupin a \u0161est st\u00e1\u017e\u00ed v organizaci Formule 1.<\/p>\n<p>O kritiku nebyla nouze a nejost\u0159ej\u0161\u00ed p\u0159i\u0161la od jezdce, kter\u00fd m\u00e1 k t\u00e9matu nejbl\u00ed\u017e. V \u010dervenci 2022 na Velk\u00e9 cen\u011b Rakouska, po zpr\u00e1v\u00e1ch o ur\u00e1\u017ek\u00e1ch a obt\u011b\u017eov\u00e1n\u00ed mezi div\u00e1ky, Lewis Hamilton prohl\u00e1sil, \u017ee We Race As One byla \u201ejen slova\u201c, bez pen\u011bz a bez programu, kter\u00fd by dok\u00e1zal v\u011bci skute\u010dn\u011b zm\u011bnit.<\/p>\n<h2>Hamiltonova komise a charta podepsan\u00e1 v\u0161emi t\u00fdmy<\/h2>\n<p>V roce 2020 Hamilton spolu s Royal Academy of Engineering iniciuje Hamiltonovu komisi, v\u00fdzkum toho, pro\u010d v britsk\u00e9m motorsportu pracuje tak m\u00e1lo \u010dernoch\u016f. Zpr\u00e1va vych\u00e1z\u00ed 13. \u010dervence 2021: \u010derno\u0161i tvo\u0159\u00ed m\u00e9n\u011b ne\u017e 1 % lid\u00ed, kte\u0159\u00ed ve Formuli 1 pracuj\u00ed, a doporu\u010den\u00ed, jak to zm\u011bnit, je deset.<\/p>\n<p>Prvn\u00ed z nich \u017e\u00e1dalo chartu rozmanitosti a inkluze. P\u0159i\u0161la 26. listopadu 2024: Formule 1, FIA a v\u0161ech deset t\u00fdm\u016f podepsaly spole\u010dn\u00fd dokument, p\u0159ipraven\u00fd s podporou Royal Academy of Engineering a postaven\u00fd na \u010dty\u0159ech pil\u00ed\u0159\u00edch: p\u0159il\u00e1kat, udr\u017eet, vytv\u00e1\u0159et a zapojit. Mission 44, Hamiltonova nadace, podporuje jeho zav\u00e1d\u011bn\u00ed a dosavadn\u00ed pracovn\u00ed skupina se zm\u011bnila v implementa\u010dn\u00ed skupinu s \u00fakolem p\u0159in\u00e1\u0161et m\u011b\u0159iteln\u00e9 v\u00fdsledky. O Hamiltonov\u011b kari\u00e9\u0159e a anga\u017em\u00e1 jsme psali v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/lewis-hamilton-kdyz-talent-vzdoruje-casu-cesta-za-hranice-sportu\/\">portr\u00e9tu Lewise Hamiltona<\/a>.<\/p>\n<h2>F1 Academy: \u010dty\u0159i sezony, \u010dty\u0159i \u0161ampionky<\/h2>\n<p>F1 Academy byla ozn\u00e1mena v listopadu 2022 a odstartovala v roce 2023 s c\u00edlem p\u0159ipravovat jezdkyn\u011b na vy\u0161\u0161\u00ed kategorie. Od b\u0159ezna 2023 ji vede Susie Wolff, b\u00fdval\u00e1 z\u00e1vodnice. \u0160ampionkami se staly Marta Garc\u00eda v roce 2023, Abbi Pulling v roce 2024, Doriane Pin v roce 2025 a Alisha Palmowski v roce 2026, kter\u00e1 titul z\u00edskala 24. \u0159\u00edjna v Austinu. Od roku 2024 podporuje ka\u017ed\u00fd t\u00fdm Formule 1 jednu jezdkyni ve sv\u00fdch barv\u00e1ch: v roce 2026 to d\u011bl\u00e1 deset zaveden\u00fdch t\u00fdm\u016f, Cadillac se p\u0159id\u00e1 v roce 2027. \u0160ampionka z\u00edsk\u00e1v\u00e1 10 bod\u016f do superlicence.<\/p>\n<p>\u010c\u00edslo, kter\u00e9 vysv\u011btluje, pro\u010d je to pot\u0159eba, je jednoduch\u00e9: od roku 1950 bylo do Velk\u00e9 ceny Formule 1 p\u0159ihl\u00e1\u0161eno jen p\u011bt \u017een a odstartovaly jen dv\u011b, Maria Teresa de Filippis a Lella Lombardi, jedin\u00e1, kter\u00e1 z\u00edskala body, p\u016fl bodu ve \u0160pan\u011blsku v roce 1975. Posledn\u00ed start \u017eeny ve Velk\u00e9 cen\u011b se datuje do roku 1976. Psali jsme o tom v \u010dl\u00e1nku o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/zeny-ve-vzorci-1\/\">\u017een\u00e1ch ve Formuli 1<\/a>.<\/p>\n<p>Doriane Pin, \u0161ampionku z roku 2025, si pak Mercedes vybral jako v\u00fdvojovou jezdkyni pro rok 2026: \u0161lo o rozhodnut\u00ed t\u00fdmu, ne o cenu s\u00e9rie, ale p\u0159esn\u011b takov\u00fd krok m\u00e1 F1 Academy umo\u017e\u0148ovat.<\/p>\n<h2>Co to p\u0159in\u00e1\u0161\u00ed sponzor\u016fm<\/h2>\n<p>F1 Academy je tak\u00e9 p\u0159\u00edpadovou studi\u00ed sponzoringu. V \u00fanoru 2024 se Charlotte Tilbury stala ofici\u00e1ln\u00edm partnerem s\u00e9rie: prvn\u00ed kosmetick\u00e1 zna\u010dka zalo\u017een\u00e1 \u017eenou, kter\u00e1 se k tomu rozhodla, a pro firmu prvn\u00ed glob\u00e1ln\u00ed sportovn\u00ed sponzoring. Sv\u00e9 barvy dala jednomu z voz\u016f v roce 2024, vozu francouzsk\u00e9 jezdkyn\u011b Loly Lovinfosse. V roce 2026 p\u0159i\u0161la Sephora, kter\u00e1 podporuje \u0161pan\u011blskou jezdkyni Natalii Granadu. Pro takov\u00e9 zna\u010dky nebyl motorsport samoz\u0159ejm\u00fdm \u00fazem\u00edm. Stal se \u00fazem\u00edm mo\u017en\u00fdm.<\/p>\n<p>D\u016fvod je v publiku. Podle v\u00fdzkumu spole\u010dnosti Nielsen z prosince 2024 tvo\u0159ily \u017eeny 41 % fanou\u0161k\u016f Formule 1. Tento \u00fadaj roz\u0161i\u0159uje okruh zna\u010dek, kter\u00e9 mohou k tomuto publiku v\u011brohodn\u011b mluvit, a podrobn\u011bji jsme se mu v\u011bnovali v \u010dl\u00e1nku o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/zeny-a-sportovni-sponzoring\/\">\u017een\u00e1ch a sportovn\u00edm sponzoringu<\/a>.<\/p>\n<p>Je ale t\u0159eba \u0159\u00edct i to, kde je hranice. Spojit zna\u010dku s inkluz\u00ed funguje jen tehdy, kdy\u017e za t\u00edm stoj\u00ed m\u011b\u0159iteln\u00fd z\u00e1vazek, proto\u017ee stejn\u00e9 publikum, kter\u00e9 odm\u011b\u0148uje d\u016fslednost, rychle pozn\u00e1 akci jen na oko. Podle m\u00fdch zku\u0161enost\u00ed z toho nejv\u00edc z\u00edsk\u00e1vaj\u00ed firmy, kter\u00e9 podporuj\u00ed program, jezdkyni nebo stipendium a vypr\u00e1v\u011bj\u00ed o tom roky, ne jednu sezonu. Z\u00e1kladn\u00ed pravidla vstupu do tohoto sv\u011bta vysv\u011btlujeme na str\u00e1nce o <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">sponzoringu ve Formuli 1<\/a>.<\/p>\n<h2>Rozmanitost se t\u00fdk\u00e1 i kalend\u00e1\u0159e<\/h2>\n<p>Pak je tu je\u0161t\u011b rozmanitost geografick\u00e1. Formule 1 13. \u0159\u00edjna 2026 ozn\u00e1mila desetiletou dohodu o Velk\u00e9 cen\u011b Afriky na nov\u00e9m okruhu v Bugese\u0159e ve Rwand\u011b, s debutem pl\u00e1novan\u00fdm na po\u010d\u00e1tek t\u0159ic\u00e1t\u00fdch let. Posledn\u00edm z\u00e1vodem mistrovstv\u00ed sv\u011bta v Africe z\u016fst\u00e1v\u00e1 z\u00e1vod v Kyalami v Jihoafrick\u00e9 republice 14. b\u0159ezna 1993. Psali jsme o tom v \u010dl\u00e1nku o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/velka-cena-afriky-formule-1-rwanda\/\">Velk\u00e9 cen\u011b Afriky ve Rwand\u011b<\/a>.<\/p>\n<h2>Kde jsme v roce 2026<\/h2>\n<p>Dne\u0161n\u00ed paddock se sv\u00e9mu publiku zat\u00edm nepodob\u00e1. Od roku 2020 se ale Formule 1 posunula od slogan\u016f k dokumentu podepsan\u00e9mu v\u0161emi t\u00fdmy, od kampan\u00ed ke stipendi\u00edm, od pr\u00e1v\u011b zalo\u017een\u00e9 \u017eensk\u00e9 s\u00e9rie ke \u010dty\u0159em \u0161ampionk\u00e1m. Je to stejn\u00fd rozd\u00edl, jak\u00fd odd\u011bluje sponzoring na oko od takov\u00e9ho, kter\u00fd vydr\u017e\u00ed.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010casto kladen\u00e9 ot\u00e1zky: Formule 1 a inkluze<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co je We Race As One?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>We Race As One je iniciativa, kterou Formule 1 zah\u00e1jila 22. \u010dervna 2020 proti rasismu a nerovnostem a jako pod\u011bkov\u00e1n\u00ed t\u011bm, kdo \u010delili pandemii. O n\u011bkolik dn\u00ed pozd\u011bji vznikla nadace pro st\u00e1\u017ee a u\u010d\u0148ovsk\u00e9 programy ur\u010den\u00e9 nedostate\u010dn\u011b zastoupen\u00fdm skupin\u00e1m, kterou odstartoval milion dolar\u016f darovan\u00fd Chasem Careym, a v roce 2021 p\u0159i\u0161lo deset in\u017een\u00fdrsk\u00fdch stipendi\u00ed se \u0161esti britsk\u00fdmi a italsk\u00fdmi univerzitami.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co je Hamiltonova komise?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Je to v\u00fdzkum, kter\u00fd v roce 2020 iniciovali Lewis Hamilton a Royal Academy of Engineering a kter\u00fd zkoumal p\u0159\u00ed\u010diny n\u00edzk\u00e9ho zastoupen\u00ed \u010dernoch\u016f v britsk\u00e9m motorsportu. Zpr\u00e1va zve\u0159ejn\u011bn\u00e1 13. \u010dervence 2021 obsahuje deset doporu\u010den\u00ed; prvn\u00ed z nich, chartu rozmanitosti a inkluze, podepsaly Formule 1, FIA a v\u0161echny t\u00fdmy 26. listopadu 2024.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co je F1 Academy?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Je to \u017eensk\u00e1 s\u00e9rie, kterou vytvo\u0159ila Formule 1, ozn\u00e1men\u00e1 v listopadu 2022 a z\u00e1vod\u00edc\u00ed od roku 2023, v \u010dele se Susie Wolff. \u0160ampionkami jsou Marta Garc\u00eda (2023), Abbi Pulling (2024), Doriane Pin (2025) a Alisha Palmowski (2026). Deset zaveden\u00fdch t\u00fdm\u016f Formule 1 podporuje ka\u017ed\u00fd jednu jezdkyni (Cadillac od roku 2027) a \u0161ampionka z\u00edsk\u00e1v\u00e1 10 bod\u016f do superlicence.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik \u017een z\u00e1vodilo ve Formuli 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Od roku 1950 bylo do Velk\u00e9 ceny Formule 1 p\u0159ihl\u00e1\u0161eno p\u011bt \u017een a dv\u011b odstartovaly: Maria Teresa de Filippis v roce 1958 a Lella Lombardi v letech 1975 a\u017e 1976. Lombardi je jedin\u00e1, kter\u00e1 z\u00edskala body, p\u016fl bodu ve \u0160pan\u011blsku v roce 1975. Od roku 1976 u\u017e \u017e\u00e1dn\u00e1 \u017eena do Velk\u00e9 ceny neodstartovala.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co \u0159ekl Lewis Hamilton o We Race As One?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>V \u010dervenci 2022 na Velk\u00e9 cen\u011b Rakouska, po zpr\u00e1v\u00e1ch o ur\u00e1\u017ek\u00e1ch a obt\u011b\u017eov\u00e1n\u00ed mezi div\u00e1ky, Hamilton ozna\u010dil We Race As One za \u201ejen slova\u201c, bez pen\u011bz a bez programu schopn\u00e9ho p\u0159in\u00e9st zm\u011bnu. O dva roky pozd\u011bji p\u0159iv\u00edtal chartu rozmanitosti a inkluze podepsanou v\u0161emi t\u00fdmy.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d by m\u011bla firma sponzorovat inkluzi v motorsportu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Proto\u017ee se publikum zm\u011bnilo: podle spole\u010dnosti Nielsen tvo\u0159ily \u017eeny v prosinci 2024 41 % fanou\u0161k\u016f Formule 1. Zna\u010dky jako Charlotte Tilbury v roce 2024 a Sephora v roce 2026 si vybraly F1 Academy, aby k tomuto publiku promlouvaly. Funguje to ale jen s m\u011b\u0159iteln\u00fdm a dlouhodob\u00fdm z\u00e1vazkem, ne s akc\u00ed na jednu sezonu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>V roce 2020 postavila Formule 1 inkluzi do st\u0159edu kampan\u011b We Race As One. O \u0161est let pozd\u011bji m\u00e1 chartu, kterou v roce 2024 podepsaly v\u0161echny tehdej\u0161\u00ed t\u00fdmy, \u017eenskou s\u00e9rii ve \u010dtvrt\u00e9 sezon\u011b a \u0161ampionku Alishu Palmowski, kter\u00e1 si titul zajistila t\u0159i z\u00e1vody p\u0159ed koncem. Je\u0161t\u011b to nen\u00ed jin\u00fd paddock. Ale u\u017e to nen\u00ed jen [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":273829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232],"tags":[],"class_list":["post-273841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Formule 1 a inkluze: od We Race As One po dne\u0161ek<\/title>\n<meta name=\"description\" content=\"Formule 1 a inkluze: We Race As One, Hamiltonova komise, charta z roku 2024 a F1 Academy. 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