{"id":273992,"date":"2025-01-07T09:59:09","date_gmt":"2025-01-07T08:59:09","guid":{"rendered":"https:\/\/rtrsports.com\/marketing-v-motorsportu-srovnavaci-analyza-formule-1-a-motogp\/"},"modified":"2025-04-21T11:12:32","modified_gmt":"2025-04-21T09:12:32","slug":"marketing-v-motorsportu-srovnavaci-analyza-formule-1-a-motogp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/marketing-v-motorsportu-srovnavaci-analyza-formule-1-a-motogp\/","title":{"rendered":"Marketing v motorsportu: Srovn\u00e1vac\u00ed anal\u00fdza Formule 1 a MotoGP"},"content":{"rendered":"<p><a href=\"http:\/\/rtrsports.com\/en\"><strong>Marketing v motorsportu<\/strong><\/a> je dynamick\u00fd a mnohostrann\u00fd obor, kter\u00fd kombinuje glob\u00e1ln\u00ed dosah, sponzorsk\u00e9 strategie, zapojen\u00ed fanou\u0161k\u016f a technologie k propagaci z\u00e1vodn\u00edch s\u00e9ri\u00ed a s nimi spojen\u00fdch zna\u010dek. Dva z nejv\u00fdznamn\u011bj\u0161\u00edch \u0161ampion\u00e1t\u016f v motorsportu &#8211;<a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\"><strong>Formule 1<\/strong><\/a> (F1) a <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\"><strong>MotoGP<\/strong><\/a>-slou\u017e\u00ed jako p\u0159\u00edklad toho, jak se marketing p\u0159izp\u016fsobuje odli\u0161n\u00e9mu publiku, form\u00e1t\u016fm a kultur\u00e1m. P\u0159esto\u017ee ob\u011b s\u00e9rie maj\u00ed ko\u0159eny v nap\u00ednav\u00e9 sout\u011b\u017ei a inovaci, jejich marketingov\u00e9 p\u0159\u00edstupy se v pozoruhodn\u00fdch ohledech li\u0161\u00ed a z\u00e1rove\u0148 maj\u00ed n\u011bkter\u00e9 spole\u010dn\u00e9 rysy.<\/p>\n<h2>Srovn\u00e1n\u00ed platforem: F1 a MotoGP<\/h2>\n<p><strong>Formule 1<\/strong> p\u0159edstavuje vrchol \u010dty\u0159kolov\u00e9ho motoristick\u00e9ho sportu, kter\u00fd se vyzna\u010duje propracovanou technikou, bohatou image zna\u010dky a celosv\u011btovou p\u0159ita\u017elivost\u00ed. Ka\u017ed\u00e1 sez\u00f3na se skl\u00e1d\u00e1 ze z\u00e1vod\u016f po\u0159\u00e1dan\u00fdch na ikonick\u00fdch okruz\u00edch ve m\u011bstech, jako je <strong>Monako, Singapur nebo Austin v Texasu.<\/strong> Vozy F1 jsou \u0161pi\u010dkov\u00e1 vozidla navr\u017een\u00e1 tak, aby p\u0159edv\u00e1d\u011bla nejnov\u011bj\u0161\u00ed pokroky v automobilov\u00e9 technologii.<\/p>\n<p><strong>MotoGP<\/strong> je naopak nejv\u00fdznamn\u011bj\u0161\u00edm motocyklov\u00fdm \u0161ampion\u00e1tem. Je zn\u00e1m\u00fd sv\u00fdmi vysok\u00fdmi rychlostmi a intenzivn\u00edmi p\u0159edj\u00ed\u017ed\u011bn\u00edmi a \u00fa\u010dastn\u00ed se ho prototypov\u00e9 motocykly vyvinut\u00e9 v\u00fdrobci, jako jsou <strong>Honda, Yamaha<\/strong> a <strong>Ducati.<\/strong> Z\u00e1vody MotoGP se jezd\u00ed na okruz\u00edch po cel\u00e9m sv\u011bt\u011b, od rychl\u00fdch rovinek v <strong>Mugellu<\/strong> po klikat\u00e9 zat\u00e1\u010dky na Phillip Islandu.<\/p>\n<p><strong>F1<\/strong> i <strong>MotoGP jsou celosv\u011btov\u00e9 sporty s miliony fanou\u0161k\u016f<\/strong>, ale jejich marketingov\u00e9 strategie se odv\u00edjej\u00ed od jejich jedine\u010dn\u00fdch vlastnost\u00ed a fanou\u0161kovsk\u00fdch z\u00e1kladen.<\/p>\n<h2>Spole\u010dn\u00e9 j\u00e1dro marketingu v motorsportu<\/h2>\n<p>Ne\u017e se za\u010dneme zab\u00fdvat rozd\u00edly, je nutn\u00e9 si uv\u011bdomit, co je to <strong>F1 a MotoGP maj\u00ed spole\u010dn\u00fd marketing:<\/strong><\/p>\n<ol>\n<li><strong>Glob\u00e1ln\u00ed sponzorstv\u00ed<\/strong>:\n<ul>\n<li><a href=\"https:\/\/rtrsports.com\/cs\/poradenstvi-v-oblasti-sportu-a-motoristickeho-sportu\/\"><strong>F1 i MotoGP vyu\u017e\u00edvaj\u00ed partnerstv\u00ed<\/strong><\/a> s v\u00fdznamn\u00fdmi mezin\u00e1rodn\u00edmi zna\u010dkami. Mezi tyto sponzory pat\u0159\u00ed finan\u010dn\u00ed instituce, technologick\u00e9 spole\u010dnosti a lifestylov\u00e9 zna\u010dky, kter\u00e9 cht\u011bj\u00ed oslovit glob\u00e1ln\u00ed publikum. Nap\u0159\u00edklad Red Bull m\u00e1 siln\u00e9 zastoupen\u00ed v obou sportech, zat\u00edmco zna\u010dky jako Shell, Pirelli a Michelin jsou ve sv\u00e9m kontextu ikonami.<\/li>\n<li><strong>Sponzorsk\u00e9 tituly<\/strong> (nap\u0159. &#8222;Petronas Malaysian Grand Prix&#8220; v MotoGP nebo &#8222;Rolex Grand Prix&#8220; v F1) p\u0159edstavuj\u00ed v\u00fdznamn\u00fd zdroj p\u0159\u00edjm\u016f a \u0161anci pro zna\u010dky zviditelnit se po cel\u00e9m sv\u011bt\u011b.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Digit\u00e1ln\u00ed zapojen\u00ed<\/strong>:\n<ul>\n<li>Oba seri\u00e1ly vyu\u017eily platformy <strong>soci\u00e1ln\u00edch m\u00e9di\u00ed<\/strong>, jako je Instagram, Twitter a TikTok, aby se spojily s mlad\u0161\u00edmi fanou\u0161ky. Zve\u0159ej\u0148uj\u00ed nejzaj\u00edmav\u011bj\u0161\u00ed momenty, obsah ze z\u00e1kulis\u00ed a interaktivn\u00ed prvky, \u010d\u00edm\u017e vytv\u00e1\u0159ej\u00ed pro sv\u00e9 div\u00e1ky pohlcuj\u00edc\u00ed z\u00e1\u017eitek.<\/li>\n<li>Speci\u00e1ln\u00ed streamovac\u00ed slu\u017eby &#8211; F1TV a MotoGP VideoPass &#8211; umo\u017e\u0148uj\u00ed fanou\u0161k\u016fm sledovat z\u00e1vody, tr\u00e9ninky a exkluzivn\u00ed obsah, co\u017e dokazuje z\u00e1vazek k digit\u00e1ln\u00ed transformaci.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Z\u00e1\u017eitky fanou\u0161k\u016f<\/strong>:\n<ul>\n<li><strong>Ud\u00e1losti Grand Prix jsou v\u00edc ne\u017e jen z\u00e1vody<\/strong>, jsou to pohlcuj\u00edc\u00ed z\u00e1\u017eitky s koncerty, fanou\u0161kovsk\u00fdmi z\u00f3nami a p\u0159\u00edle\u017eitostmi k setk\u00e1n\u00ed s jezdci a jezdkyn\u011bmi. Oba sporty vytvo\u0159ily kolem sv\u00fdch sportovc\u016f poutav\u00e9 p\u0159\u00edb\u011bhy, kter\u00e9 zvy\u0161uj\u00ed jejich prodejnost.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Technologick\u00e9 inovace<\/strong>:\n<ul>\n<li>Marketingov\u00e9 aktivity \u010dasto zd\u016fraz\u0148uj\u00ed \u0161pi\u010dkovou technologii, kter\u00e1 se za stroji skr\u00fdv\u00e1. Jak F1, tak MotoGP p\u0159edstavuj\u00ed sv\u00e9 \u0161ampion\u00e1ty jako platformy, kde se inovace setk\u00e1vaj\u00ed se sportovn\u00edm duchem.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/01\/dig-600x400.jpg\" alt=\"\" width=\"600\" height=\"400\" class=\"aligncenter size-large wp-image-273978\" srcset=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/01\/dig-600x400.jpg 600w, https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/01\/dig-300x200.jpg 300w, https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/01\/dig-768x512.jpg 768w, https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/01\/dig.jpg 1200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>Hlavn\u00ed rozd\u00edly v marketingov\u00fdch strategi\u00edch<\/h2>\n<p>Navzdory spole\u010dn\u00e9mu z\u00e1kladu se F1 a MotoGP v\u00fdrazn\u011b li\u0161\u00ed v p\u0159\u00edstupu k marketingu. Tyto rozd\u00edly vypl\u00fdvaj\u00ed z rozd\u00edln\u00fdch fanou\u0161kovsk\u00fdch z\u00e1kladen, technick\u00fdch form\u00e1t\u016f a kulturn\u00edho kontextu.<\/p>\n<h3>1. <strong>Demografick\u00e9 \u00fadaje a p\u0159ita\u017elivost pro publikum<\/strong><\/h3>\n<ul>\n<li><strong>F1<\/strong>:\n<ul>\n<li>F1 se prod\u00e1v\u00e1 jako luxusn\u00ed produkt, kter\u00fd oslovuje bohat\u00e9 fanou\u0161ky a majetn\u00e9 osoby. Tento sport klade d\u016fraz na p\u016fvab a exkluzivitu, p\u0159i\u010dem\u017e z\u00e1vody jako Velk\u00e1 cena Monaka tuto image zt\u011bles\u0148uj\u00ed.<\/li>\n<li>Jej\u00ed publikum je o n\u011bco star\u0161\u00ed a zam\u011b\u0159uje se na dlouhodobou v\u011brnost zna\u010dce.<\/li>\n<li>Ud\u00e1losti se \u010dasto konaj\u00ed v kosmopolitn\u00edch m\u011bstech, co\u017e posiluje asociaci F1 s kultivovanost\u00ed a glob\u00e1ln\u00edm obchodem.<\/li>\n<\/ul>\n<\/li>\n<li><strong>MotoGP<\/strong>:\n<ul>\n<li>MotoGP m\u00e1 mnohem v\u011bt\u0161\u00ed a rozmanit\u011bj\u0161\u00ed fanou\u0161kovskou z\u00e1kladnu, kter\u00e1 je velmi obl\u00edben\u00e1 v Evrop\u011b, jihov\u00fdchodn\u00ed Asii a Ji\u017en\u00ed Americe.<\/li>\n<li>Je pova\u017eov\u00e1n za p\u0159\u00edstupn\u011bj\u0161\u00ed sport, kter\u00fd p\u0159itahuje mlad\u0161\u00ed a rozmanit\u011bj\u0161\u00ed populaci.<\/li>\n<li>Akce se \u010dasto konaj\u00ed v regionech s hlubokou motocyklovou kulturou, jako je It\u00e1lie a Indon\u00e9sie, a vyu\u017e\u00edvaj\u00ed m\u00edstn\u00edho nad\u0161en\u00ed.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>2. <strong>Zna\u010dka sportovce a dostupnost<\/strong><\/h3>\n<ul>\n<li><strong>F1<\/strong>:\n<ul>\n<li>Jezdci jsou prod\u00e1v\u00e1ni jako glob\u00e1ln\u00ed superhv\u011bzdy a osobnosti jako Lewis Hamilton a Max Verstappen p\u0159esahuj\u00ed hranice sportu a st\u00e1vaj\u00ed se kulturn\u00edmi ikonami. Tito jezdci \u010dasto spolupracuj\u00ed s luxusn\u00edmi zna\u010dkami, v\u010detn\u011b m\u00f3dn\u00edch dom\u016f a \u0161pi\u010dkov\u00fdch hodin\u00e1\u0159\u016f.<\/li>\n<li>P\u0159\u00edstup k jezdc\u016fm je relativn\u011b omezen\u00fd, co\u017e zvy\u0161uje jejich tajemnost a odpov\u00edd\u00e1 exkluzivn\u00ed image zna\u010dky F1.<\/li>\n<\/ul>\n<\/li>\n<li><strong>MotoGP<\/strong>:\n<ul>\n<li>Jezdci MotoGP jako Valentino Rossi, Marc M\u00e1rquez a Francesco Bagnaia jsou oslavov\u00e1ni jako sympati\u010dt\u00ed a charismati\u010dt\u00ed sportovci. Zejm\u00e9na Rossi vyu\u017eil sv\u00e9 osobnosti k tomu, aby se stal jednou z nejprod\u00e1van\u011bj\u0161\u00edch postav v historii motorsportu.<\/li>\n<li>Tento sport nab\u00edz\u00ed v\u00edce p\u0159\u00edle\u017eitost\u00ed pro interakci fanou\u0161k\u016f s jezdci, co\u017e podporuje pocit komunity a p\u0159\u00edstupnosti.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>3. <strong>Geografick\u00e9 zam\u011b\u0159en\u00ed<\/strong><\/h3>\n<ul>\n<li><strong>F1<\/strong>:\n<ul>\n<li>Marketing F1 se agresivn\u011b roz\u0161\u00ed\u0159il do Severn\u00ed Ameriky, p\u0159\u00edkladem jsou z\u00e1vody v Austinu, Miami a Las Vegas. Tento sport vyu\u017e\u00edv\u00e1 seri\u00e1l spole\u010dnosti Netflix &#8222;Drive to Survive&#8220;, aby zaujal nov\u00e9 publikum.<\/li>\n<li>Asie a Bl\u00edzk\u00fd v\u00fdchod jsou rovn\u011b\u017e kl\u00ed\u010dov\u00fdmi rostouc\u00edmi trhy, kde se konaj\u00ed presti\u017en\u00ed z\u00e1vody, nap\u0159\u00edklad v Sa\u00fadsk\u00e9 Ar\u00e1bii a Singapuru.<\/li>\n<\/ul>\n<\/li>\n<li><strong>MotoGP<\/strong>:\n<ul>\n<li>Srdce MotoGP le\u017e\u00ed v Evrop\u011b a Asii, kde je motocyklov\u00e1 kultura hluboce zako\u0159en\u011bn\u00e1. Marketingov\u00e9 aktivity \u010dasto zd\u016fraz\u0148uj\u00ed region\u00e1ln\u00ed hrdiny a v\u00fdrobce, aby si vybudovali m\u00edstn\u00ed loajalitu.<\/li>\n<li>Zejm\u00e9na jihov\u00fdchodn\u00ed Asie je pro MotoGP ba\u0161tou s miliony nad\u0161en\u00fdch fanou\u0161k\u016f a v\u00fdznamnou podporou v\u00fdrobc\u016f jako Yamaha a Honda.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>4. <strong>Technologick\u00fd d\u016fraz<\/strong><\/h3>\n<ul>\n<li><strong>F1<\/strong>:\n<ul>\n<li>Marketing F1 klade velk\u00fd d\u016fraz na jej\u00ed roli jako zku\u0161ebny automobilov\u00fdch inovac\u00ed. P\u0159echod na hybridn\u00ed motory, v\u00fdvoj udr\u017eiteln\u00fdch paliv a pokroky v aerodynamice jsou prezentov\u00e1ny jako kroky k ekologi\u010dt\u011bj\u0161\u00ed budoucnosti.<\/li>\n<li>Tento sport se prezentuje jako pr\u016fse\u010d\u00edk technologi\u00ed, luxusu a udr\u017eitelnosti.<\/li>\n<\/ul>\n<\/li>\n<li><strong>MotoGP<\/strong>:\n<ul>\n<li>MotoGP sice tak\u00e9 vyzdvihuje technologickou zdatnost, ale jej\u00ed marketing se v\u00edce zam\u011b\u0159uje na nitern\u00e9 a lidsk\u00e9 aspekty z\u00e1vod\u011bn\u00ed &#8211; rychlost, dovednosti a odvahu.<\/li>\n<li>Zaveden\u00ed elektrick\u00fdch motocykl\u016f v r\u00e1mci seri\u00e1lu MotoE je krokem k podpo\u0159e udr\u017eitelnosti, ale ve srovn\u00e1n\u00ed s iniciativami F1 v oblasti udr\u017eitelnosti nen\u00ed tak z\u00e1sadn\u00ed.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>B\u011b\u017en\u00e9 v\u00fdzvy v marketingu motoristick\u00e9ho sportu<\/h2>\n<p>Jak F1, tak MotoGP \u010del\u00ed p\u0159i sv\u00e9m marketingov\u00e9m \u00fasil\u00ed podobn\u00fdm v\u00fdzv\u00e1m, v\u010detn\u011b:<\/p>\n<ol>\n<li><strong>Udr\u017eitelnost<\/strong>:\n<ul>\n<li>Vzhledem k tomu, \u017ee motoristick\u00fd sport \u010del\u00ed st\u00e1le v\u011bt\u0161\u00edmu dohledu nad jeho dopadem na \u017eivotn\u00ed prost\u0159ed\u00ed, mus\u00ed oba seri\u00e1ly vyva\u017eovat sv\u016fj vysoce v\u00fdkonn\u00fd \u00e9tos s <strong><a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-a-udrzitelnost-agentury-zmeny-paradigmat-a-pripad-sifi-performance-vision-science\/\">udr\u017eitelnosti<\/a><\/strong> s c\u00edli udr\u017eitelnosti. F1 se zav\u00e1zala, \u017ee do roku 2030 dos\u00e1hne nulov\u00e9 spot\u0159eby, zat\u00edmco MotoGP d\u011bl\u00e1 pokroky v oblasti biopaliv a elektrick\u00fdch z\u00e1vod\u016f.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Udr\u017een\u00ed mlad\u0161\u00edho publika<\/strong>:\n<ul>\n<li>Vzestup esportu a dal\u0161\u00edch mo\u017enost\u00ed z\u00e1bavy vytvo\u0159il konkurenci pro mlad\u0161\u00ed div\u00e1ky. Jak F1, tak MotoGP vyu\u017eily simula\u010dn\u00ed z\u00e1vody a hern\u00ed partnerstv\u00ed, aby p\u0159il\u00e1kaly tuto demografickou skupinu.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Udr\u017een\u00ed region\u00e1ln\u00ed rovnov\u00e1hy<\/strong>:\n<ul>\n<li>Nalezen\u00ed rovnov\u00e1hy mezi tradi\u010dn\u00edmi trhy (nap\u0159. Evropa) a rozv\u00edjej\u00edc\u00edmi se regiony (nap\u0159. Asie a Amerika) je pro ob\u011b \u0159ady neust\u00e1lou v\u00fdzvou.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3>Dv\u011b cesty ke sl\u00e1v\u011b motoristick\u00e9ho sportu<\/h3>\n<p>Formule 1 a MotoGP maj\u00ed sice spole\u010dn\u00fd c\u00edl &#8211; p\u0159edstavit nejlep\u0161\u00ed sv\u011btov\u00e9 z\u00e1vodn\u00edky a stroje, ale <strong>jejich marketingov\u00e9 strategie odr\u00e1\u017eej\u00ed jejich odli\u0161nou identitu<\/strong>. F1 si zakl\u00e1d\u00e1 na luxusu, exkluzivit\u011b a technologick\u00fdch inovac\u00edch a oslovuje sv\u011btovou elitu. MotoGP naproti tomu zachycuje ducha p\u0159\u00edstupnosti, v\u00e1\u0161n\u011b a region\u00e1ln\u00ed rozmanitosti, co\u017e m\u00e1 hlubok\u00fd ohlas u fanou\u0161k\u016f po cel\u00e9m sv\u011bt\u011b.<\/p>\n<p>Rozd\u00edly v jejich p\u0159\u00edstupech poukazuj\u00ed na v\u0161estrannost <strong>marketingu v motoristick\u00e9m sportu<\/strong>. D\u00edky pochopen\u00ed sv\u00e9ho jedine\u010dn\u00e9ho publika a vyu\u017eit\u00ed sv\u00fdch siln\u00fdch str\u00e1nek si F1 i MotoGP vybudovaly trval\u00e9 glob\u00e1ln\u00ed zna\u010dky, kter\u00e9 st\u00e1le p\u0159itahuj\u00ed miliony lid\u00ed. V rychle se m\u011bn\u00edc\u00edm sv\u011bt\u011b bude jejich schopnost p\u0159izp\u016fsobit se a z\u00e1rove\u0148 z\u016fstat v\u011brn\u00e9 sv\u00fdm z\u00e1kladn\u00edm hodnot\u00e1m ur\u010dovat jejich \u00fasp\u011bch v nadch\u00e1zej\u00edc\u00edch letech.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing v motorsportu je dynamick\u00fd a mnohostrann\u00fd obor, kter\u00fd kombinuje glob\u00e1ln\u00ed dosah, sponzorsk\u00e9 strategie, zapojen\u00ed fanou\u0161k\u016f a technologie k propagaci z\u00e1vodn\u00edch s\u00e9ri\u00ed a s nimi spojen\u00fdch zna\u010dek. Dva z nejv\u00fdznamn\u011bj\u0161\u00edch \u0161ampion\u00e1t\u016f v motorsportu &#8211;Formule 1 (F1) a MotoGP-slou\u017e\u00ed jako p\u0159\u00edklad toho, jak se marketing p\u0159izp\u016fsobuje odli\u0161n\u00e9mu publiku, form\u00e1t\u016fm a kultur\u00e1m. 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He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/www.linkedin.com\/in\/emanueleventuroli\/","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/cs\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/273992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=273992"}],"version-history":[{"count":2,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/273992\/revisions"}],"predecessor-version":[{"id":281714,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/273992\/revisions\/281714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/273968"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=273992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=273992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=273992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}