{"id":273992,"date":"2025-01-07T09:59:09","date_gmt":"2025-01-07T08:59:09","guid":{"rendered":"https:\/\/rtrsports.com\/marketing-v-motorsportu-srovnavaci-analyza-formule-1-a-motogp\/"},"modified":"2025-04-21T11:12:32","modified_gmt":"2025-04-21T09:12:32","slug":"marketing-v-motorsportu-srovnavaci-analyza-formule-1-a-motogp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/marketing-v-motorsportu-srovnavaci-analyza-formule-1-a-motogp\/","title":{"rendered":"Marketing v motorsportu: Srovn\u00e1vac\u00ed anal\u00fdza Formule 1 a MotoGP"},"content":{"rendered":"<p><a href=\"http:\/\/rtrsports.com\/en\"><strong>Marketing v motorsportu<\/strong><\/a> je dynamick\u00fd a mnohostrann\u00fd obor, kter\u00fd kombinuje glob\u00e1ln\u00ed dosah, sponzorsk\u00e9 strategie, zapojen\u00ed fanou\u0161k\u016f a technologie k propagaci z\u00e1vodn\u00edch s\u00e9ri\u00ed a s nimi spojen\u00fdch zna\u010dek. Dva z nejv\u00fdznamn\u011bj\u0161\u00edch \u0161ampion\u00e1t\u016f v motorsportu &#8211;<a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\"><strong>Formule 1<\/strong><\/a> (F1) a <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\"><strong>MotoGP<\/strong><\/a>-slou\u017e\u00ed jako p\u0159\u00edklad toho, jak se marketing p\u0159izp\u016fsobuje odli\u0161n\u00e9mu publiku, form\u00e1t\u016fm a kultur\u00e1m. P\u0159esto\u017ee ob\u011b s\u00e9rie maj\u00ed ko\u0159eny v nap\u00ednav\u00e9 sout\u011b\u017ei a inovaci, jejich marketingov\u00e9 p\u0159\u00edstupy se v pozoruhodn\u00fdch ohledech li\u0161\u00ed a z\u00e1rove\u0148 maj\u00ed n\u011bkter\u00e9 spole\u010dn\u00e9 rysy.<\/p>\n<h2>Srovn\u00e1n\u00ed platforem: F1 a MotoGP<\/h2>\n<p><strong>Formule 1<\/strong> p\u0159edstavuje vrchol \u010dty\u0159kolov\u00e9ho motoristick\u00e9ho sportu, kter\u00fd se vyzna\u010duje propracovanou technikou, bohatou image zna\u010dky a celosv\u011btovou p\u0159ita\u017elivost\u00ed. Ka\u017ed\u00e1 sez\u00f3na se skl\u00e1d\u00e1 ze z\u00e1vod\u016f po\u0159\u00e1dan\u00fdch na ikonick\u00fdch okruz\u00edch ve m\u011bstech, jako je <strong>Monako, Singapur nebo Austin v Texasu.<\/strong> Vozy F1 jsou \u0161pi\u010dkov\u00e1 vozidla navr\u017een\u00e1 tak, aby p\u0159edv\u00e1d\u011bla nejnov\u011bj\u0161\u00ed pokroky v automobilov\u00e9 technologii.<\/p>\n<p><strong>MotoGP<\/strong> je naopak nejv\u00fdznamn\u011bj\u0161\u00edm motocyklov\u00fdm \u0161ampion\u00e1tem. Je zn\u00e1m\u00fd sv\u00fdmi vysok\u00fdmi rychlostmi a intenzivn\u00edmi p\u0159edj\u00ed\u017ed\u011bn\u00edmi a \u00fa\u010dastn\u00ed se ho prototypov\u00e9 motocykly vyvinut\u00e9 v\u00fdrobci, jako jsou <strong>Honda, Yamaha<\/strong> a <strong>Ducati.<\/strong> Z\u00e1vody MotoGP se jezd\u00ed na okruz\u00edch po cel\u00e9m sv\u011bt\u011b, od rychl\u00fdch rovinek v <strong>Mugellu<\/strong> po klikat\u00e9 zat\u00e1\u010dky na Phillip Islandu.<\/p>\n<p><strong>F1<\/strong> i <strong>MotoGP jsou celosv\u011btov\u00e9 sporty s miliony fanou\u0161k\u016f<\/strong>, ale jejich marketingov\u00e9 strategie se odv\u00edjej\u00ed od jejich jedine\u010dn\u00fdch vlastnost\u00ed a fanou\u0161kovsk\u00fdch z\u00e1kladen.<\/p>\n<h2>Spole\u010dn\u00e9 j\u00e1dro marketingu v motorsportu<\/h2>\n<p>Ne\u017e se za\u010dneme zab\u00fdvat rozd\u00edly, je nutn\u00e9 si uv\u011bdomit, co je to <strong>F1 a MotoGP maj\u00ed spole\u010dn\u00fd marketing:<\/strong><\/p>\n<ol>\n<li><strong>Glob\u00e1ln\u00ed sponzorstv\u00ed<\/strong>:\n<ul>\n<li><a href=\"https:\/\/rtrsports.com\/cs\/poradenstvi-v-oblasti-sportu-a-motoristickeho-sportu\/\"><strong>F1 i MotoGP vyu\u017e\u00edvaj\u00ed partnerstv\u00ed<\/strong><\/a> s v\u00fdznamn\u00fdmi mezin\u00e1rodn\u00edmi zna\u010dkami. Mezi tyto sponzory pat\u0159\u00ed finan\u010dn\u00ed instituce, technologick\u00e9 spole\u010dnosti a lifestylov\u00e9 zna\u010dky, kter\u00e9 cht\u011bj\u00ed oslovit glob\u00e1ln\u00ed publikum. Nap\u0159\u00edklad Red Bull m\u00e1 siln\u00e9 zastoupen\u00ed v obou sportech, zat\u00edmco zna\u010dky jako Shell, Pirelli a Michelin jsou ve sv\u00e9m kontextu ikonami.<\/li>\n<li><strong>Sponzorsk\u00e9 tituly<\/strong> (nap\u0159. &#8222;Petronas Malaysian Grand Prix&#8220; v MotoGP nebo &#8222;Rolex Grand Prix&#8220; v F1) p\u0159edstavuj\u00ed v\u00fdznamn\u00fd zdroj p\u0159\u00edjm\u016f a \u0161anci pro zna\u010dky zviditelnit se po cel\u00e9m sv\u011bt\u011b.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Digit\u00e1ln\u00ed zapojen\u00ed<\/strong>:\n<ul>\n<li>Oba seri\u00e1ly vyu\u017eily platformy <strong>soci\u00e1ln\u00edch m\u00e9di\u00ed<\/strong>, jako je Instagram, Twitter a TikTok, aby se spojily s mlad\u0161\u00edmi fanou\u0161ky. Zve\u0159ej\u0148uj\u00ed nejzaj\u00edmav\u011bj\u0161\u00ed momenty, obsah ze z\u00e1kulis\u00ed a interaktivn\u00ed prvky, \u010d\u00edm\u017e vytv\u00e1\u0159ej\u00ed pro sv\u00e9 div\u00e1ky pohlcuj\u00edc\u00ed z\u00e1\u017eitek.<\/li>\n<li>Speci\u00e1ln\u00ed streamovac\u00ed slu\u017eby &#8211; F1TV a MotoGP VideoPass &#8211; umo\u017e\u0148uj\u00ed fanou\u0161k\u016fm sledovat z\u00e1vody, tr\u00e9ninky a exkluzivn\u00ed obsah, co\u017e dokazuje z\u00e1vazek k digit\u00e1ln\u00ed transformaci.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Z\u00e1\u017eitky fanou\u0161k\u016f<\/strong>:\n<ul>\n<li><strong>Ud\u00e1losti Grand Prix jsou v\u00edc ne\u017e jen z\u00e1vody<\/strong>, jsou to pohlcuj\u00edc\u00ed z\u00e1\u017eitky s koncerty, fanou\u0161kovsk\u00fdmi z\u00f3nami a p\u0159\u00edle\u017eitostmi k setk\u00e1n\u00ed s jezdci a jezdkyn\u011bmi. Oba sporty vytvo\u0159ily kolem sv\u00fdch sportovc\u016f poutav\u00e9 p\u0159\u00edb\u011bhy, kter\u00e9 zvy\u0161uj\u00ed jejich prodejnost.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Technologick\u00e9 inovace<\/strong>:\n<ul>\n<li>Marketingov\u00e9 aktivity \u010dasto zd\u016fraz\u0148uj\u00ed \u0161pi\u010dkovou technologii, kter\u00e1 se za stroji skr\u00fdv\u00e1. Jak F1, tak MotoGP p\u0159edstavuj\u00ed sv\u00e9 \u0161ampion\u00e1ty jako platformy, kde se inovace setk\u00e1vaj\u00ed se sportovn\u00edm duchem.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/01\/dig-600x400.jpg\" alt=\"\" width=\"600\" height=\"400\" class=\"aligncenter size-large wp-image-273978\" srcset=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/01\/dig-600x400.jpg 600w, https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/01\/dig-300x200.jpg 300w, https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/01\/dig-768x512.jpg 768w, https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/01\/dig.jpg 1200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2>Hlavn\u00ed rozd\u00edly v marketingov\u00fdch strategi\u00edch<\/h2>\n<p>Navzdory spole\u010dn\u00e9mu z\u00e1kladu se F1 a MotoGP v\u00fdrazn\u011b li\u0161\u00ed v p\u0159\u00edstupu k marketingu. Tyto rozd\u00edly vypl\u00fdvaj\u00ed z rozd\u00edln\u00fdch fanou\u0161kovsk\u00fdch z\u00e1kladen, technick\u00fdch form\u00e1t\u016f a kulturn\u00edho kontextu.<\/p>\n<h3>1. <strong>Demografick\u00e9 \u00fadaje a p\u0159ita\u017elivost pro publikum<\/strong><\/h3>\n<ul>\n<li><strong>F1<\/strong>:\n<ul>\n<li>F1 se prod\u00e1v\u00e1 jako luxusn\u00ed produkt, kter\u00fd oslovuje bohat\u00e9 fanou\u0161ky a majetn\u00e9 osoby. Tento sport klade d\u016fraz na p\u016fvab a exkluzivitu, p\u0159i\u010dem\u017e z\u00e1vody jako Velk\u00e1 cena Monaka tuto image zt\u011bles\u0148uj\u00ed.<\/li>\n<li>Jej\u00ed publikum je o n\u011bco star\u0161\u00ed a zam\u011b\u0159uje se na dlouhodobou v\u011brnost zna\u010dce.<\/li>\n<li>Ud\u00e1losti se \u010dasto konaj\u00ed v kosmopolitn\u00edch m\u011bstech, co\u017e posiluje asociaci F1 s kultivovanost\u00ed a glob\u00e1ln\u00edm obchodem.<\/li>\n<\/ul>\n<\/li>\n<li><strong>MotoGP<\/strong>:\n<ul>\n<li>MotoGP m\u00e1 mnohem v\u011bt\u0161\u00ed a rozmanit\u011bj\u0161\u00ed fanou\u0161kovskou z\u00e1kladnu, kter\u00e1 je velmi obl\u00edben\u00e1 v Evrop\u011b, jihov\u00fdchodn\u00ed Asii a Ji\u017en\u00ed Americe.<\/li>\n<li>Je pova\u017eov\u00e1n za p\u0159\u00edstupn\u011bj\u0161\u00ed sport, kter\u00fd p\u0159itahuje mlad\u0161\u00ed a rozmanit\u011bj\u0161\u00ed populaci.<\/li>\n<li>Akce se \u010dasto konaj\u00ed v regionech s hlubokou motocyklovou kulturou, jako je It\u00e1lie a Indon\u00e9sie, a vyu\u017e\u00edvaj\u00ed m\u00edstn\u00edho nad\u0161en\u00ed.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>2. <strong>Zna\u010dka sportovce a dostupnost<\/strong><\/h3>\n<ul>\n<li><strong>F1<\/strong>:\n<ul>\n<li>Jezdci jsou prod\u00e1v\u00e1ni jako glob\u00e1ln\u00ed superhv\u011bzdy a osobnosti jako Lewis Hamilton a Max Verstappen p\u0159esahuj\u00ed hranice sportu a st\u00e1vaj\u00ed se kulturn\u00edmi ikonami. Tito jezdci \u010dasto spolupracuj\u00ed s luxusn\u00edmi zna\u010dkami, v\u010detn\u011b m\u00f3dn\u00edch dom\u016f a \u0161pi\u010dkov\u00fdch hodin\u00e1\u0159\u016f.<\/li>\n<li>P\u0159\u00edstup k jezdc\u016fm je relativn\u011b omezen\u00fd, co\u017e zvy\u0161uje jejich tajemnost a odpov\u00edd\u00e1 exkluzivn\u00ed image zna\u010dky F1.<\/li>\n<\/ul>\n<\/li>\n<li><strong>MotoGP<\/strong>:\n<ul>\n<li>Jezdci MotoGP jako Valentino Rossi, Marc M\u00e1rquez a Francesco Bagnaia jsou oslavov\u00e1ni jako sympati\u010dt\u00ed a charismati\u010dt\u00ed sportovci. Zejm\u00e9na Rossi vyu\u017eil sv\u00e9 osobnosti k tomu, aby se stal jednou z nejprod\u00e1van\u011bj\u0161\u00edch postav v historii motorsportu.<\/li>\n<li>Tento sport nab\u00edz\u00ed v\u00edce p\u0159\u00edle\u017eitost\u00ed pro interakci fanou\u0161k\u016f s jezdci, co\u017e podporuje pocit komunity a p\u0159\u00edstupnosti.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>3. <strong>Geografick\u00e9 zam\u011b\u0159en\u00ed<\/strong><\/h3>\n<ul>\n<li><strong>F1<\/strong>:\n<ul>\n<li>Marketing F1 se agresivn\u011b roz\u0161\u00ed\u0159il do Severn\u00ed Ameriky, p\u0159\u00edkladem jsou z\u00e1vody v Austinu, Miami a Las Vegas. Tento sport vyu\u017e\u00edv\u00e1 seri\u00e1l spole\u010dnosti Netflix &#8222;Drive to Survive&#8220;, aby zaujal nov\u00e9 publikum.<\/li>\n<li>Asie a Bl\u00edzk\u00fd v\u00fdchod jsou rovn\u011b\u017e kl\u00ed\u010dov\u00fdmi rostouc\u00edmi trhy, kde se konaj\u00ed presti\u017en\u00ed z\u00e1vody, nap\u0159\u00edklad v Sa\u00fadsk\u00e9 Ar\u00e1bii a Singapuru.<\/li>\n<\/ul>\n<\/li>\n<li><strong>MotoGP<\/strong>:\n<ul>\n<li>Srdce MotoGP le\u017e\u00ed v Evrop\u011b a Asii, kde je motocyklov\u00e1 kultura hluboce zako\u0159en\u011bn\u00e1. Marketingov\u00e9 aktivity \u010dasto zd\u016fraz\u0148uj\u00ed region\u00e1ln\u00ed hrdiny a v\u00fdrobce, aby si vybudovali m\u00edstn\u00ed loajalitu.<\/li>\n<li>Zejm\u00e9na jihov\u00fdchodn\u00ed Asie je pro MotoGP ba\u0161tou s miliony nad\u0161en\u00fdch fanou\u0161k\u016f a v\u00fdznamnou podporou v\u00fdrobc\u016f jako Yamaha a Honda.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>4. <strong>Technologick\u00fd d\u016fraz<\/strong><\/h3>\n<ul>\n<li><strong>F1<\/strong>:\n<ul>\n<li>Marketing F1 klade velk\u00fd d\u016fraz na jej\u00ed roli jako zku\u0161ebny automobilov\u00fdch inovac\u00ed. P\u0159echod na hybridn\u00ed motory, v\u00fdvoj udr\u017eiteln\u00fdch paliv a pokroky v aerodynamice jsou prezentov\u00e1ny jako kroky k ekologi\u010dt\u011bj\u0161\u00ed budoucnosti.<\/li>\n<li>Tento sport se prezentuje jako pr\u016fse\u010d\u00edk technologi\u00ed, luxusu a udr\u017eitelnosti.<\/li>\n<\/ul>\n<\/li>\n<li><strong>MotoGP<\/strong>:\n<ul>\n<li>MotoGP sice tak\u00e9 vyzdvihuje technologickou zdatnost, ale jej\u00ed marketing se v\u00edce zam\u011b\u0159uje na nitern\u00e9 a lidsk\u00e9 aspekty z\u00e1vod\u011bn\u00ed &#8211; rychlost, dovednosti a odvahu.<\/li>\n<li>Zaveden\u00ed elektrick\u00fdch motocykl\u016f v r\u00e1mci seri\u00e1lu MotoE je krokem k podpo\u0159e udr\u017eitelnosti, ale ve srovn\u00e1n\u00ed s iniciativami F1 v oblasti udr\u017eitelnosti nen\u00ed tak z\u00e1sadn\u00ed.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>B\u011b\u017en\u00e9 v\u00fdzvy v marketingu motoristick\u00e9ho sportu<\/h2>\n<p>Jak F1, tak MotoGP \u010del\u00ed p\u0159i sv\u00e9m marketingov\u00e9m \u00fasil\u00ed podobn\u00fdm v\u00fdzv\u00e1m, v\u010detn\u011b:<\/p>\n<ol>\n<li><strong>Udr\u017eitelnost<\/strong>:\n<ul>\n<li>Vzhledem k tomu, \u017ee motoristick\u00fd sport \u010del\u00ed st\u00e1le v\u011bt\u0161\u00edmu dohledu nad jeho dopadem na \u017eivotn\u00ed prost\u0159ed\u00ed, mus\u00ed oba seri\u00e1ly vyva\u017eovat sv\u016fj vysoce v\u00fdkonn\u00fd \u00e9tos s <strong><a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-a-udrzitelnost-agentury-zmeny-paradigmat-a-pripad-sifi-performance-vision-science\/\">udr\u017eitelnosti<\/a><\/strong> s c\u00edli udr\u017eitelnosti. F1 se zav\u00e1zala, \u017ee do roku 2030 dos\u00e1hne nulov\u00e9 spot\u0159eby, zat\u00edmco MotoGP d\u011bl\u00e1 pokroky v oblasti biopaliv a elektrick\u00fdch z\u00e1vod\u016f.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Udr\u017een\u00ed mlad\u0161\u00edho publika<\/strong>:\n<ul>\n<li>Vzestup esportu a dal\u0161\u00edch mo\u017enost\u00ed z\u00e1bavy vytvo\u0159il konkurenci pro mlad\u0161\u00ed div\u00e1ky. Jak F1, tak MotoGP vyu\u017eily simula\u010dn\u00ed z\u00e1vody a hern\u00ed partnerstv\u00ed, aby p\u0159il\u00e1kaly tuto demografickou skupinu.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Udr\u017een\u00ed region\u00e1ln\u00ed rovnov\u00e1hy<\/strong>:\n<ul>\n<li>Nalezen\u00ed rovnov\u00e1hy mezi tradi\u010dn\u00edmi trhy (nap\u0159. Evropa) a rozv\u00edjej\u00edc\u00edmi se regiony (nap\u0159. Asie a Amerika) je pro ob\u011b \u0159ady neust\u00e1lou v\u00fdzvou.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3>Dv\u011b cesty ke sl\u00e1v\u011b motoristick\u00e9ho sportu<\/h3>\n<p>Formule 1 a MotoGP maj\u00ed sice spole\u010dn\u00fd c\u00edl &#8211; p\u0159edstavit nejlep\u0161\u00ed sv\u011btov\u00e9 z\u00e1vodn\u00edky a stroje, ale <strong>jejich marketingov\u00e9 strategie odr\u00e1\u017eej\u00ed jejich odli\u0161nou identitu<\/strong>. F1 si zakl\u00e1d\u00e1 na luxusu, exkluzivit\u011b a technologick\u00fdch inovac\u00edch a oslovuje sv\u011btovou elitu. MotoGP naproti tomu zachycuje ducha p\u0159\u00edstupnosti, v\u00e1\u0161n\u011b a region\u00e1ln\u00ed rozmanitosti, co\u017e m\u00e1 hlubok\u00fd ohlas u fanou\u0161k\u016f po cel\u00e9m sv\u011bt\u011b.<\/p>\n<p>Rozd\u00edly v jejich p\u0159\u00edstupech poukazuj\u00ed na v\u0161estrannost <strong>marketingu v motoristick\u00e9m sportu<\/strong>. D\u00edky pochopen\u00ed sv\u00e9ho jedine\u010dn\u00e9ho publika a vyu\u017eit\u00ed sv\u00fdch siln\u00fdch str\u00e1nek si F1 i MotoGP vybudovaly trval\u00e9 glob\u00e1ln\u00ed zna\u010dky, kter\u00e9 st\u00e1le p\u0159itahuj\u00ed miliony lid\u00ed. V rychle se m\u011bn\u00edc\u00edm sv\u011bt\u011b bude jejich schopnost p\u0159izp\u016fsobit se a z\u00e1rove\u0148 z\u016fstat v\u011brn\u00e9 sv\u00fdm z\u00e1kladn\u00edm hodnot\u00e1m ur\u010dovat jejich \u00fasp\u011bch v nadch\u00e1zej\u00edc\u00edch letech.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing v motorsportu je dynamick\u00fd a mnohostrann\u00fd obor, kter\u00fd kombinuje glob\u00e1ln\u00ed dosah, sponzorsk\u00e9 strategie, zapojen\u00ed fanou\u0161k\u016f a technologie k propagaci z\u00e1vodn\u00edch s\u00e9ri\u00ed a s nimi spojen\u00fdch zna\u010dek. Dva z nejv\u00fdznamn\u011bj\u0161\u00edch \u0161ampion\u00e1t\u016f v motorsportu &#8211;Formule 1 (F1) a MotoGP-slou\u017e\u00ed jako p\u0159\u00edklad toho, jak se marketing p\u0159izp\u016fsobuje odli\u0161n\u00e9mu publiku, form\u00e1t\u016fm a kultur\u00e1m. 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He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/cs\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/273992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=273992"}],"version-history":[{"count":2,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/273992\/revisions"}],"predecessor-version":[{"id":281714,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/273992\/revisions\/281714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/273968"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=273992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=273992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=273992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}