{"id":274085,"date":"2025-01-08T16:11:14","date_gmt":"2025-01-08T15:11:14","guid":{"rendered":"https:\/\/rtrsports.com\/naklady-na-sponzoring-motogp-kolik-stoji-sponzorovani-motogp\/"},"modified":"2026-05-13T13:22:22","modified_gmt":"2026-05-13T11:22:22","slug":"naklady-na-sponzoring-motogp-kolik-stoji-sponzorovani-motogp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/motogp-sponsorship-costs\/","title":{"rendered":"N\u00e1klady na sponzoring MotoGP: Kolik stoj\u00ed sponzoring MotoGP v roce 2026?"},"content":{"rendered":"<p>N\u00e1klady na sponzoring MotoGP v roce 2026 se pohybuj\u00ed od p\u0159ibli\u017en\u011b 75 000 eur za z\u00e1kladn\u00ed partnersk\u00e9 bal\u00ed\u010dky a\u017e po 15 milion\u016f eur za titul\u00e1rn\u00ed sponzoring p\u0159edn\u00edho tov\u00e1rn\u00edho t\u00fdmu. P\u0159esn\u00e9 n\u00e1klady na sponzoring MotoGP z\u00e1vis\u00ed na \u00farovni t\u00fdmu (tov\u00e1rn\u00ed nebo satelitn\u00ed), profilu jezdce, velikosti a um\u00edst\u011bn\u00ed loga na motocyklu a na rozsahu bal\u00ed\u010dku pr\u00e1v &#8211; od um\u00edst\u011bn\u00ed loga a pohostinnosti a\u017e po digit\u00e1ln\u00ed aktivaci a vystoupen\u00ed jezdce. <\/p>\n<p>Tento pr\u016fvodce rozeb\u00edr\u00e1 v\u0161echny \u00farovn\u011b sponzoringu v jednoduch\u00e9 americk\u00e9 angli\u010dtin\u011b, vysv\u011btluje, jak\u00e9 faktory ur\u010duj\u00ed n\u00e1klady na sponzoring MotoGP, a odpov\u00edd\u00e1 na ot\u00e1zky, kter\u00e9 si kupuj\u00edc\u00ed p\u0159ed investic\u00ed kladou &#8211; v\u010detn\u011b toho, zda se zna\u010dk\u00e1m sponzoring MotoGP vyplat\u00ed. Spole\u010dnost RTR Sports Marketing zprost\u0159edkov\u00e1v\u00e1 partnerstv\u00ed v motocyklov\u00fdch z\u00e1vodech ji\u017e v\u00edce ne\u017e 30 let a tyto zku\u0161enosti vyu\u017e\u00edv\u00e1me k tomu, abychom ceny v paddocku p\u0159evedli do pou\u017eiteln\u00fdch rozpo\u010dtov\u00fdch pokyn\u016f. <\/p>\n<p>Pokud hodnot\u00edte motoristick\u00fd sport, m\u016f\u017eete si tak\u00e9 p\u0159e\u010d\u00edst na\u0161eho \u0161ir\u0161\u00edho<a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-sponzorstvi-co-je-jak-funguje-a-vse-co-potrebujete-vedet\/\"> pr\u016fvodce sponzoringem MotoGP<\/a> a p\u0159ed uzav\u0159en\u00edm rozpo\u010dtu si prohl\u00e9dnout nejnov\u011bj\u0161\u00ed<a href=\"https:\/\/rtrsports.com\/cs\/blog\/calendar-motogp-2026\/\"> program MotoGP 2026<\/a>.<\/p>\n<h2><b>TL;DR &#8211; P\u0159ehled sponzorsk\u00fdch n\u00e1klad\u016f MotoGP<\/b><\/h2>\n<p>Sponzoring MotoGP je strukturov\u00e1n do \u0161esti jasn\u00fdch cenov\u00fdch \u00farovn\u00ed, z nich\u017e ka\u017ed\u00e1 m\u00e1 definovanou \u00farove\u0148 vystaven\u00ed zna\u010dky a pr\u00e1v. N\u00ed\u017ee uveden\u00e1 tabulka shrnuje kompletn\u00ed cenov\u00e9 rozp\u011bt\u00ed sponzoringu MotoGP pro sez\u00f3nu 2026. <\/p>\n<table>\n<thead>\n<tr>\n<th><b>\u00darove\u0148 sponzorstv\u00ed<\/b><\/th>\n<th><b>Rozsah investice (EUR)<\/b><\/th>\n<th><b>Nejvhodn\u011bj\u0161\u00ed pro<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u00darove\u0148 partnerstv\u00ed<\/td>\n<td>\u20ac75,000<\/td>\n<td>B2B zna\u010dky testuj\u00edc\u00ed expozici MotoGP<\/td>\n<\/tr>\n<tr>\n<td>Technick\u00fd sponzor<\/td>\n<td>\u20ac75,000 &#8211; \u20ac150,000<\/td>\n<td>Specializovan\u00ed dodavatel\u00e9 a zna\u010dky slu\u017eeb B2B<\/td>\n<\/tr>\n<tr>\n<td>Ofici\u00e1ln\u00ed sponzor<\/td>\n<td>\u20ac150,000 &#8211; \u20ac500,000<\/td>\n<td>Spot\u0159ebitelsk\u00e9 nebo pr\u016fmyslov\u00e9 zna\u010dky st\u0159edn\u00ed t\u0159\u00eddy<\/td>\n<\/tr>\n<tr>\n<td>Pr\u00e9miov\u00fd sponzor<\/td>\n<td>\u20ac500,000 &#8211; \u20ac3M<\/td>\n<td>N\u00e1rodn\u00ed nebo region\u00e1ln\u00ed spot\u0159ebitelsk\u00e9 zna\u010dky<\/td>\n<\/tr>\n<tr>\n<td>Hlavn\u00ed sponzor<\/td>\n<td>3 &#8211; 5 MILION\u016e EUR<\/td>\n<td>Glob\u00e1ln\u00ed zna\u010dky hledaj\u00edc\u00ed hlubokou integraci<\/td>\n<\/tr>\n<tr>\n<td>Tituln\u00ed sponzor<\/td>\n<td>6 &#8211; 15 MILION\u016e EUR<\/td>\n<td>L\u00edd\u0159i kategori\u00ed usiluj\u00edc\u00ed o maxim\u00e1ln\u00ed zviditeln\u011bn\u00ed<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Stru\u010dn\u011b \u0159e\u010deno: zna\u010dka m\u016f\u017ee vstoupit do MotoGP za cenu ni\u017e\u0161\u00ed, ne\u017e jsou n\u00e1klady na jednu n\u00e1rodn\u00ed televizn\u00ed kampa\u0148, nebo m\u016f\u017ee dominovat v glob\u00e1ln\u00ed premi\u00e9rov\u00e9 t\u0159\u00edd\u011b se smlouvou na titul v hodnot\u011b a\u017e 15 milion\u016f eur za sez\u00f3nu. P\u0159i porovn\u00e1n\u00ed s pr\u00e9miov\u00fdm vys\u00edl\u00e1n\u00edm z\u016fst\u00e1vaj\u00ed n\u00e1klady na reklamu v MotoGP na z\u00e1klad\u011b CPM jedny z nejefektivn\u011bj\u0161\u00edch v celosv\u011btov\u00e9m sportu. To, kde se zna\u010dka v tomto m\u011b\u0159\u00edtku nach\u00e1z\u00ed, by m\u011blo b\u00fdt funkc\u00ed c\u00edl\u016f, geografie a strategie kategorie &#8211; nikoliv odhadem.  <\/p>\n<p><a role=\"button\" class=\"btn\" href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-sponsorship-calculator\/\" target=\"_self\">Prozkoumat kalkula\u010dku sponzorstv\u00ed MotoGP<\/a><\/p>\n<h2><b>Jak\u00e9 faktory ur\u010duj\u00ed n\u00e1klady na sponzoring MotoGP?<\/b><\/h2>\n<p>N\u00e1klady na sponzoring MotoGP nejsou pau\u0161\u00e1ln\u00ed. Za stejnou \u010d\u00e1stku lze po\u0159\u00eddit radik\u00e1ln\u011b odli\u0161nou expozici v z\u00e1vislosti na mal\u00e9m po\u010dtu struktur\u00e1ln\u00edch prom\u011bnn\u00fdch. P\u0159ed vyjedn\u00e1v\u00e1n\u00edm by zna\u010dky m\u011bly pochopit \u010dty\u0159i p\u00e1ky, kter\u00e9 h\u00fdbou cenou: presti\u017e t\u00fdmu, profil jezdce, um\u00edst\u011bn\u00ed a zviditeln\u011bn\u00ed loga a rozsah bal\u00ed\u010dku aktiva\u010dn\u00edch pr\u00e1v. D\u00e9lka sez\u00f3ny, dolo\u017eky o exkluzivit\u011b a geografie trhu tak\u00e9 hraj\u00ed roli, ale \u010dty\u0159i n\u00ed\u017ee uveden\u00e9 p\u00e1ky vysv\u011btluj\u00ed v\u011bt\u0161inu rozd\u00edl\u016f.   <\/p>\n<h3><b>\u00darove\u0148 t\u00fdmu: Tov\u00e1rn\u00ed vs. satelitn\u00ed t\u00fdmy<\/b><\/h3>\n<p>Tov\u00e1rn\u00ed t\u00fdmy &#8211; Ducati Lenovo Team, Aprilia Racing, Red Bull KTM Factory Racing, Honda HRC Castrol a Monster Energy Yamaha MotoGP &#8211; maj\u00ed obvykle 2\u00d7 a\u017e 3\u00d7 vy\u0161\u0161\u00ed n\u00e1klady na sponzoring MotoGP ne\u017e odpov\u00eddaj\u00edc\u00ed m\u00edsta v satelitn\u00edch t\u00fdmech, jako jsou Pertamina Enduro VR46, Trackhouse Aprilia, Tech3 KTM, LCR Honda nebo Pramac Yamaha. Pr\u00e9mie odr\u00e1\u017e\u00ed v\u00fdkony na trati, viditelnost na stupn\u00edch v\u00edt\u011bz\u016f, pod\u00edl na zpravodajstv\u00ed p\u0159ed z\u00e1vodem a p\u0159\u00edstup ke \u0161pi\u010dkov\u00fdm jezdc\u016fm. Pro zna\u010dky, kter\u00e9 up\u0159ednost\u0148uj\u00ed dosah, je um\u00edst\u011bn\u00ed v tov\u00e1rn\u011b neoddiskutovateln\u00e9; pro zna\u010dky, kter\u00e9 up\u0159ednost\u0148uj\u00ed efektivitu, satelitn\u00ed t\u00fdm \u010dasto p\u0159in\u00e1\u0161\u00ed vy\u0161\u0161\u00ed cenu za dojem.  <\/p>\n<h3><b>Profil jezdce: Mist\u0159i sv\u011bta vs. nov\u00e1\u010dci<\/b><\/h3>\n<p>\u00da\u0159aduj\u00edc\u00ed nebo b\u00fdval\u00fd mistr sv\u011bta MotoGP m\u00e1 zna\u010dnou pr\u00e9mii na ka\u017ed\u00fd bal\u00ed\u010dek, kter\u00fd t\u00fdm m\u016f\u017ee prodat. Marc M\u00e1rquez nap\u0159\u00edklad p\u0159itahuje nadm\u011brn\u00fd pod\u00edl \u010dasu str\u00e1ven\u00e9ho p\u0159ed kamerami MotoGP, spole\u010densk\u00e9 anga\u017eovanosti a prodeje zbo\u017e\u00ed &#8211; a tento vliv je zahrnut do sponzorsk\u00fdch smluv na \u00farovni t\u00fdmu. Nov\u00e1\u010dek s dobr\u00fdmi v\u00fdsledky v ni\u017e\u0161\u00ed t\u0159\u00edd\u011b m\u016f\u017ee st\u00e1t jen zlomek bal\u00ed\u010dku \u0161ampiona, a p\u0159esto p\u0159in\u00e1\u0161\u00ed vynikaj\u00edc\u00ed hodnotu, pokud je zna\u010dka ochotn\u00e1 vsadit na trajektorii talentu a vytvo\u0159it v\u00edcelet\u00fd p\u0159\u00edb\u011bh.  <\/p>\n<p><b>N\u00e1zor RTR<\/b>: aktivace zam\u011b\u0159en\u00e1 na jezdce je t\u00edm, co p\u0159in\u00e1\u0161\u00ed v\u00fdhody, ale z\u00e1kladn\u00ed n\u00e1klady na sponzoring jezdc\u016f MotoGP by se m\u011bly v\u017edy porovn\u00e1vat s o\u010dek\u00e1vanou medi\u00e1ln\u00ed hodnotou, nikoli se zn\u00e1most\u00ed jm\u00e9na. Aktu\u00e1ln\u00ed komer\u010dn\u00ed a form\u00e1ln\u00ed rozd\u011blen\u00ed startovn\u00edho pole pro rok 2026 naleznete v na\u0161em pr\u016fvodci po<a href=\"https:\/\/rtrsports.com\/cs\/blog\/kdo-je-nejlepsich-10-jezdcu-v-motogp\/\"> nejlep\u0161\u00edch jezdc\u00edch MotoGP<\/a>. <\/p>\n<h3><b>Um\u00edst\u011bn\u00ed a viditelnost loga: Jak\u00e1 pozice na kole co stoj\u00ed?<\/b><\/h3>\n<p>Um\u00edst\u011bn\u00ed loga na motocyklu (a na jezdcov\u011b k\u016f\u017ei a p\u0159ilb\u011b) je v MotoGP nejl\u00e9pe vy\u010d\u00edsliteln\u00fdm faktorem ovliv\u0148uj\u00edc\u00edm n\u00e1klady. Ka\u017ed\u00fd povrch m\u00e1 jinou vys\u00edlac\u00ed hodnotu: p\u0159edn\u00ed kapot\u00e1\u017e dominuje \u010deln\u00edm z\u00e1b\u011br\u016fm a proch\u00e1zk\u00e1m po startovn\u00edm ro\u0161tu; palivov\u00e1 n\u00e1dr\u017e dominuje z\u00e1b\u011br\u016fm z paluby; p\u0159ilba dominuje z\u00e1b\u011br\u016fm z p\u00f3dia a z boxov\u00e9 uli\u010dky. N\u00e1sleduj\u00edc\u00ed tabulka shrnuje orienta\u010dn\u00ed pod\u00edl celkov\u00e9ho t\u00fdmov\u00e9ho bal\u00ed\u010dku p\u0159id\u011blen\u00fd ka\u017ed\u00e9 pozici. Tyto procentn\u00ed pod\u00edly jsou orienta\u010dn\u00ed &#8211; skute\u010dn\u00e1 \u010d\u00edsla z\u00e1vis\u00ed na t\u00fdmu, jezdci a p\u0159\u00edpadn\u00fdch dolo\u017ek\u00e1ch o exkluzivit\u011b &#8211; ale pom\u00e1haj\u00ed p\u0159i vyjedn\u00e1v\u00e1n\u00ed.   <\/p>\n<table>\n<thead>\n<tr>\n<th><b>Poloha kola \/ obleku<\/b><\/th>\n<th><b>\u00darove\u0148 viditelnosti<\/b><\/th>\n<th><b>Orienta\u010dn\u00ed pod\u00edl na celkov\u00e9m bal\u00ed\u010dku<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Ochrann\u00fd kryt (p\u0159edn\u00ed a bo\u010dn\u00ed)<\/td>\n<td>Nejvy\u0161\u0161\u00ed &#8211; vys\u00edl\u00e1n\u00ed hrdinsk\u00fdch z\u00e1b\u011br\u016f<\/td>\n<td>30 &#8211; 45%<\/td>\n<\/tr>\n<tr>\n<td>Palivov\u00e1 n\u00e1dr\u017e a zadn\u00ed \u010d\u00e1st sedadla<\/td>\n<td>Vysok\u00fd &#8211; palubn\u00ed kamery<\/td>\n<td>15 &#8211; 25%<\/td>\n<\/tr>\n<tr>\n<td>P\u0159ilba (p\u0159edn\u00ed a bo\u010dn\u00ed)<\/td>\n<td>Vysok\u00e9 &#8211; p\u00f3dium a pit-lane detailn\u00ed z\u00e1b\u011bry<\/td>\n<td>10 &#8211; 20%<\/td>\n<\/tr>\n<tr>\n<td>Truhla z k\u016f\u017ee<\/td>\n<td>St\u0159edn\u00ed &#8211; proch\u00e1zky p\u0159ed z\u00e1vodem a p\u00f3dium<\/td>\n<td>8 &#8211; 15%<\/td>\n<\/tr>\n<tr>\n<td>Zadn\u00ed k\u0159\u00eddlo \/ aerodynamick\u00fd spoiler<\/td>\n<td>St\u0159edn\u00ed &#8211; TV grafika a p\u0159edj\u00ed\u017ed\u011bn\u00ed<\/td>\n<td>5 &#8211; 10%<\/td>\n<\/tr>\n<tr>\n<td>Spodn\u00ed kapot\u00e1\u017e a kyvn\u00e1 vidlice<\/td>\n<td>Viditelnost na z\u00e1kladn\u00ed \u00farovni<\/td>\n<td>3 &#8211; 8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Chcete-li se hloub\u011bji sezn\u00e1mit s t\u00edm, jak se viditelnost prom\u00edt\u00e1 do medi\u00e1ln\u00ed hodnoty, n\u00e1\u0161 pr\u016fvodce <a href=\"https:\/\/rtrsports.com\/cs\/blog\/maximalizace-navratnosti-investic-do-sponzorstvi-v-motoristickem-sportu-strategicky-pruvodce\/\">n\u00e1vratnost\u00ed investic do sponzoringu v motoristick\u00e9m sportu<\/a> vysv\u011btluje metodiku, kterou spole\u010dnost RTR Sports Marketing pou\u017e\u00edv\u00e1 k oce\u0148ov\u00e1n\u00ed jednotliv\u00fdch ploch.<\/p>\n<h2><b>Sponzorsk\u00e9 \u00farovn\u011b MotoGP: \u00dapln\u00e9 rozd\u011blen\u00ed cenov\u00e9ho rozp\u011bt\u00ed<\/b><\/h2>\n<p>N\u00ed\u017ee uv\u00e1d\u00edme kompletn\u00ed cenov\u00e9 rozp\u011bt\u00ed pro sponzorov\u00e1n\u00ed t\u00fdmu MotoGP v roce 2026, od z\u00e1kladn\u00edho partnerstv\u00ed a\u017e po smlouvy na mistrovsk\u00e9 tituly. Ka\u017ed\u00e1 \u00farove\u0148 se \u0159\u00edd\u00ed stejnou logikou: [Cena] &#8211; [N\u00e1zev \u00farovn\u011b] &#8211; [Pro koho je ur\u010dena] &#8211; [Co obsahuje]. \u010c\u00edsla odr\u00e1\u017eej\u00ed pr\u016fm\u011brn\u00e9 bal\u00ed\u010dky tov\u00e1rn\u00edch a satelitn\u00edch t\u00fdm\u016f; nab\u00eddky konkr\u00e9tn\u00edch t\u00fdm\u016f se budou li\u0161it.  <\/p>\n<h3><b>75 000 EUR &#8211; \u00farove\u0148 partnerstv\u00ed: P\u0159\u00edtomnost zna\u010dky &#8211; vstupn\u00ed \u00farove\u0148<\/b><\/h3>\n<p>Partnersk\u00e1 \u00farove\u0148 je vstupn\u00edm bodem do paddocku MotoGP. Mezi typick\u00e9 v\u00fdsledky pat\u0159\u00ed mal\u00e9 logo na t\u00fdmov\u00e9m transport\u00e9ru nebo v prostoru pro hosty, zm\u00ednka o zna\u010dce na ofici\u00e1ln\u00edch webov\u00fdch str\u00e1nk\u00e1ch t\u00fdmu, t\u0159i a\u017e \u010dty\u0159i vstupy do pohostinstv\u00ed v pr\u016fb\u011bhu sez\u00f3ny a standardn\u00ed obrazov\u00e1 pr\u00e1va pro pou\u017eit\u00ed v r\u00e1mci B2B. Hod\u00ed se pro dodavatele st\u0159edn\u00ed t\u0159\u00eddy, region\u00e1ln\u00ed B2B zna\u010dky nebo spole\u010dnosti, kter\u00e9 provozuj\u00ed intern\u00ed program zapojen\u00ed zam\u011bstnanc\u016f do motoristick\u00e9ho sportu. Nejedn\u00e1 se o bal\u00ed\u010dek zam\u011b\u0159en\u00fd na m\u00e9dia &#8211; viditelnost je z velk\u00e9 \u010d\u00e1sti nep\u0159\u00edm\u00e1, prob\u00edh\u00e1 na okruhu a prost\u0159ednictv\u00edm t\u00fdmov\u00fdch kan\u00e1l\u016f.   <\/p>\n<h3><b>75 000 \u20ac &#8211; 150 000 \u20ac &#8211; Technick\u00fd sponzor: C\u00edlen\u00e9 zviditeln\u011bn\u00ed<\/b><\/h3>\n<p>Na \u00farovni technick\u00e9ho sponzora se zna\u010dka st\u00e1v\u00e1 uzn\u00e1van\u00fdm dodavatelem konkr\u00e9tn\u00edho produktu nebo slu\u017eby pro t\u00fdm &#8211; komponent\u016f, IT, logistiky, maziv pro pomocn\u00e9 pou\u017eit\u00ed nebo slu\u017eeb B2B. K v\u00fdsledk\u016fm obvykle pat\u0159\u00ed logo na spodn\u00ed kapot\u00e1\u017ei nebo zadn\u00ed \u010d\u00e1sti motocyklu, st\u00e1l\u00e1 p\u0159\u00edtomnost v gar\u00e1\u017ei, \u010dty\u0159i a\u017e osm vstup\u016f na poho\u0161t\u011bn\u00ed, spole\u010dn\u00e9 PR t\u00fdkaj\u00edc\u00ed se dodavatelsk\u00e9ho vztahu a pr\u00e1va na d\u016fv\u011bryhodnost produktu. Odhadovan\u00e9 imprese se pohybuj\u00ed v \u0159\u00e1dech milion\u016f za z\u00e1vodn\u00ed v\u00edkend a medi\u00e1ln\u00ed dosah je zhruba 100+ teritori\u00ed. Tato \u00farove\u0148 je obzvl\u00e1\u0161t\u011b vhodn\u00e1 pro pr\u016fmyslov\u00e9 zna\u010dky, dodavatele softwaru a kategorie slu\u017eeb B2B, kde technologick\u00e1 podpora p\u0159eva\u017euje nad hrub\u00fdm dosahem.   <\/p>\n<h3><b>150 000 \u20ac &#8211; 500 000 \u20ac &#8211; Ofici\u00e1ln\u00ed sponzor: Expozice na \u00farovni vys\u00edl\u00e1n\u00ed<\/b><\/h3>\n<p>Ofici\u00e1ln\u00ed sponzor je prvn\u00ed \u00farove\u0148, kde se zna\u010dka za\u010d\u00edn\u00e1 registrovat ve vys\u00edl\u00e1n\u00ed. Loga se objevuj\u00ed na bo\u010dn\u00ed kapot\u00e1\u017ei nebo horn\u00ed zadn\u00ed \u010d\u00e1sti motocyklu, zna\u010dka je zahrnuta do t\u00fdmov\u00e9 grafiky p\u0159ed z\u00e1vodem a digit\u00e1ln\u00ed pr\u00e1va se roz\u0161i\u0159uj\u00ed na kr\u00e1tk\u00fd soci\u00e1ln\u00ed obsah s jezdci. U satelitn\u00edch t\u00fdm\u016f tento rozpo\u010det p\u0159in\u00e1\u0161\u00ed silnou dodate\u010dnou expozici, u tov\u00e1rn\u00edch t\u00fdm\u016f pak zna\u010dku stav\u00ed do pozice jasn\u011b viditeln\u00e9ho sekund\u00e1rn\u00edho partnera. Mezi kupuj\u00edc\u00ed na t\u00e9to \u00farovni \u010dasto pat\u0159\u00ed zna\u010dky spot\u0159ebn\u00ed elektroniky, finan\u010dn\u00edch slu\u017eeb a spot\u0159ebn\u00edho zbo\u017e\u00ed, kter\u00e9 hledaj\u00ed st\u0159edn\u00ed v\u00e1hu v motorsportu. Referen\u010dn\u00ed hodnoty CPM na t\u00e9to \u00farovni se pohybuj\u00ed v n\u00edzk\u00fdch jednocifern\u00fdch \u010d\u00edslech, co\u017e je m\u00edsto, kde MotoGP za\u010d\u00edn\u00e1 p\u0159ekon\u00e1vat mainstreamovou televizi.    <\/p>\n<h3><b>500 000 \u20ac &#8211; 3 miliony \u20ac &#8211; pr\u00e9miov\u00fd sponzor: Celosv\u011btov\u00e9 uzn\u00e1n\u00ed zna\u010dky<\/b><\/h3>\n<p>Pr\u00e9miov\u00fd sponzor z\u00edsk\u00e1 jasn\u00e9 logo na bo\u010dn\u00ed kapot\u00e1\u017ei nebo na hrudi jezdce, n\u011bkolik hodin vys\u00edl\u00e1n\u00ed za sez\u00f3nu, strukturovan\u00e9 dny pro vystoupen\u00ed jezdce, spole\u010dn\u00fd obsah na soci\u00e1ln\u00edch s\u00edt\u00edch a video a exkluzivitu v r\u00e1mci d\u00edl\u010d\u00ed kategorie. &#8222;Dobr\u00e1 viditelnost&#8220; na t\u00e9to \u00farovni znamen\u00e1 n\u011bkolik set minut \u010dist\u00e9ho vystaven\u00ed zna\u010dky na obrazovce b\u011bhem 22 z\u00e1vod\u016f a nav\u00edc aktiva v paddocku a pohostinstv\u00ed, kter\u00e1 podporuj\u00ed konverze B2B. Zna\u010dky na t\u00e9to \u00farovni se obvykle aktivuj\u00ed v r\u00e1mci cel\u00e9ho <a href=\"https:\/\/rtrsports.com\/cs\/blog\/calendar-motogp-2026\/\">programu MotoGP 2026<\/a>, p\u0159i\u010dem\u017e na dom\u00e1c\u00edch Grand Prix jsou uv\u00e1d\u011bny na m\u00edru. Zku\u0161enosti RTR: \u00farove\u0148 Premium je m\u00edstem, kde se konverzace p\u0159esouv\u00e1 od um\u00edst\u011bn\u00ed loga k vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bhu zna\u010dky.   <\/p>\n<h3><b>\u20ac3M &#8211; \u20ac5M &#8211; Hlavn\u00ed sponzor: Hlubok\u00e1 integrace zna\u010dky<\/b><\/h3>\n<p>Hlavn\u00ed sponzorsk\u00e9 bal\u00ed\u010dky se p\u0159esouvaj\u00ed z oblasti viditelnosti do oblasti integrace. Dod\u00e1vky se roz\u0161i\u0159uj\u00ed na dominantn\u00ed pozice loga, prominentn\u00ed prostor na k\u016f\u017ei a p\u0159ilb\u011b jezdce, pr\u00e1va na showbike pro ud\u00e1losti a turn\u00e9 v centr\u00e1le, n\u011bkolik osobn\u00edch vystoupen\u00ed jezdce ro\u010dn\u011b, pr\u00e1va na tvorbu obsahu pro kampan\u011b pod spole\u010dnou zna\u010dkou a exkluzivitu v ur\u010dit\u00e9 kategorii na glob\u00e1ln\u00ed \u00farovni. Kupuj\u00edc\u00ed na t\u00e9to \u00farovni jsou obvykle glob\u00e1ln\u00ed zna\u010dky, kter\u00e9 vyu\u017e\u00edvaj\u00ed MotoGP jako vlajkovou platformu vedle jin\u00fdch sport\u016f. Bal\u00ed\u010dek podporuje programy B2B pohostinstv\u00ed, akce dealer\u016f, zapojen\u00ed zam\u011bstnanc\u016f a aktivaci spot\u0159ebitel\u016f sou\u010dasn\u011b, co\u017e je d\u016fvod, pro\u010d ospravedl\u0148uje investice.   <\/p>\n<h3><b>6 &#8211; 15 milion\u016f eur &#8211; titul\u00e1rn\u00ed sponzor: Maxim\u00e1ln\u00ed publicita ve 22 z\u00e1vodech<\/b><\/h3>\n<p>Titul\u00e1rn\u00ed sponzoring je nejsiln\u011bj\u0161\u00ed platformou v z\u00e1vod\u011bn\u00ed na dvou kolech. N\u00e1klady na titul\u00e1rn\u00edho sponzora MotoGP se pohybuj\u00ed zhruba od 6 do 15 milion\u016f eur za sez\u00f3nu v z\u00e1vislosti na konkurenceschopnosti t\u00fdmu, pr\u00e1vech na livery a d\u00e9lce smlouvy (typick\u00e9 smlouvy jsou na jeden a\u017e t\u0159i roky, p\u0159i\u010dem\u017e rok p\u0159ed vypr\u0161en\u00edm smlouvy se za\u010d\u00edn\u00e1 jednat o prodlou\u017een\u00ed). Bal\u00ed\u010dek zahrnuje pr\u00e1va na pojmenov\u00e1n\u00ed t\u00fdmu a livrej, pozice hrdin\u016f na motocyklu, na hrudi jezdce a na p\u0159ilb\u011b a tak\u00e9 pln\u00e1 pr\u00e1va na pohostinnost, obsah a du\u0161evn\u00ed vlastnictv\u00ed. Expozice: 22 z\u00e1vod\u016f, v\u00edce ne\u017e 200 zem\u00ed, v\u00edce ne\u017e 28 000 vys\u00edlac\u00edch hodin za sez\u00f3nu a zhruba 210 milion\u016f fanou\u0161k\u016f MotoGP po cel\u00e9m sv\u011bt\u011b. Pro l\u00eddry kategorie je to platforma s nejv\u011bt\u0161\u00edm potenci\u00e1lem \u00faryvk\u016f &#8211; a nejvy\u0161\u0161\u00ed komer\u010dn\u00ed odpov\u011bdnost\u00ed.    <\/p>\n<h2><b>Co vlastn\u011b sponzo\u0159i MotoGP dostanou? Pr\u00e1va a v\u00fdhody <\/b><\/h2>\n<p>N\u00e1klady na sponzoring MotoGP d\u00e1vaj\u00ed smysl teprve tehdy, kdy\u017e pochop\u00edte, co je v cen\u011b zahrnuto. Pr\u00e1va nab\u00edzen\u00e1 spole\u010dnost\u00ed RTR Sports Marketing spadaj\u00ed do sedmi kategori\u00ed. \u010c\u00edm vy\u0161\u0161\u00ed je \u00farove\u0148, t\u00edm \u0161ir\u0161\u00ed a hlub\u0161\u00ed jsou jednotliv\u00e9 kategorie.  <\/p>\n<ul>\n<li><b>Um\u00edst\u011bn\u00ed loga: <\/b>zna\u010dkov\u00fd prostor na kole, k\u016f\u017e\u00edch, helm\u011b, t\u00fdmov\u00e9m transport\u00e9ru, gar\u00e1\u017ei, pohostinstv\u00ed a t\u00fdmov\u00fdch komunik\u00e1torech.<\/li>\n<li><b>P\u0159\u00edstup do pohostinstv\u00ed: <\/b>vstupenky do paddocku a t\u00fdmov\u00e9 z\u00f3ny pro klienty, partnery a intern\u00ed zainteresovan\u00e9 strany, s bal\u00ed\u010dky na \u00farovni VIP na tituln\u00ed a hlavn\u00ed \u00farovni.<\/li>\n<li><b>Medi\u00e1ln\u00ed pr\u00e1va: <\/b>pou\u017eit\u00ed sn\u00edmk\u016f t\u00fdmu a jezdc\u016f pro B2B a spot\u0159ebitelsk\u00fd marketing, s digit\u00e1ln\u00edmi aktiva\u010dn\u00edmi pr\u00e1vy na vy\u0161\u0161\u00edch \u00farovn\u00edch.<\/li>\n<li><b>Digit\u00e1ln\u00ed obsah: <\/b>soci\u00e1ln\u00ed s\u00edt\u011b, videa a obsah ze z\u00e1kulis\u00ed, \u010dasto vytv\u00e1\u0159en\u00fd spole\u010dn\u011b s medi\u00e1ln\u00edm t\u00fdmem t\u00fdmu.<\/li>\n<li><b>Co-branding: <\/b>spolupr\u00e1ce na limitovan\u00fdch edic\u00edch produkt\u016f, spole\u010dn\u00e9 zna\u010dkov\u00e9 zbo\u017e\u00ed a spole\u010dn\u00e9 kampan\u011b na trhu.<\/li>\n<li><b>Vystoupen\u00ed jezdc\u016f: <\/b>osobn\u00ed vystoupen\u00ed na veletrz\u00edch, konferenc\u00edch prodejc\u016f, akc\u00edch pro z\u00e1kazn\u00edky, n\u00e1v\u0161t\u011bv\u00e1ch tov\u00e1ren a filmech o zna\u010dce.<\/li>\n<li><b>Z\u00f3ny exkluzivity: <\/b>exkluzivita v r\u00e1mci t\u00fdmu nebo na \u00farovni titulu v r\u00e1mci \u0161ampion\u00e1tu pro vybran\u00e9 vertik\u00e1ln\u00ed kategorie.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Podrobn\u011bj\u0161\u00ed informace o tom, jak tato pr\u00e1va funguj\u00ed v praxi a jak si MotoGP stoj\u00ed v porovn\u00e1n\u00ed s ostatn\u00edmi discipl\u00ednami, najdete v na\u0161ich pr\u016fvodc\u00edch o tom,<a href=\"https:\/\/rtrsports.com\/cs\/blog\/jak-funguje-sponzoring-motoristickeho-sportu\/\"> jak funguje sponzoring v motorsportu,<\/a> a o r\u016fzn\u00fdch<a href=\"https:\/\/rtrsports.com\/cs\/blog\/types-of-sponsorship-in-sports\/\"> typech sponzoringu v motorsportu<\/a>.<\/p>\n<h2><b>N\u00e1vratnost investic do sponzoringu MotoGP: Stoj\u00ed to za to pro va\u0161i zna\u010dku?<\/b><\/h2>\n<p>Vyplat\u00ed se zna\u010dk\u00e1m sponzoring MotoGP? Na z\u00e1klad\u011b zku\u0161enost\u00ed spole\u010dnosti RTR a nejnov\u011bj\u0161\u00edch referenc\u00ed v oboru je odpov\u011b\u010f ano pro ka\u017edou zna\u010dku, kter\u00e1 m\u016f\u017ee vyu\u017e\u00edt platformu k osloven\u00ed glob\u00e1ln\u00edho, p\u0159ev\u00e1\u017en\u011b mu\u017esk\u00e9ho, pr\u00e9miov\u00e9ho publika \u010d\u00edtaj\u00edc\u00edho p\u0159ibli\u017en\u011b 210 milion\u016f fanou\u0161k\u016f. MotoGP p\u0159in\u00e1\u0161\u00ed odhadovan\u00e9 CPM ve v\u00fd\u0161i 2 a\u017e 8 dolar\u016f, co\u017e je v\u00fdrazn\u011b efektivn\u011bj\u0161\u00ed ne\u017e CPM v rozmez\u00ed 25 a\u017e 50 dolar\u016f, kter\u00e9 je typick\u00e9 pro americk\u00fd televizn\u00ed prime-time. Z \u010dist\u011b medi\u00e1ln\u00edho hlediska jsou n\u00e1klady na reklamu v MotoGP na tis\u00edc zobrazen\u00ed jedny z nejni\u017e\u0161\u00edch v pr\u00e9miov\u00e9m sv\u011btov\u00e9m sportu, co\u017e je d\u016fvod, pro\u010d zna\u010dky st\u00e1le \u010dast\u011bji hodnot\u00ed tuto platformu vedle tradi\u010dn\u00edch reklamn\u00edch n\u00e1kup\u016f, nikoli proti nim. B\u011bhem 22 z\u00e1vod\u016f sez\u00f3ny z\u00edsk\u00e1vaj\u00ed sponzo\u0159i p\u0159\u00edstup k v\u00edce ne\u017e 28 000 hodin\u00e1m vys\u00edl\u00e1n\u00ed a zhruba 200 teritori\u00edm, p\u0159i\u010dem\u017e prost\u0159ednictv\u00edm kan\u00e1l\u016f t\u00fdm\u016f a jezdc\u016f maj\u00ed siln\u00fd zbytkov\u00fd soci\u00e1ln\u00ed a digit\u00e1ln\u00ed dosah.    <\/p>\n<p>Studie zapamatov\u00e1n\u00ed zna\u010dky v motoristick\u00e9m sportu trvale ukazuj\u00ed dvoucifern\u00fd n\u00e1r\u016fst u anga\u017eovan\u00fdch div\u00e1k\u016f, zejm\u00e9na pokud je aktivace integrovan\u00e1, nikoli \u010dist\u011b pasivn\u00ed. D\u016fsledek pro n\u00e1kup\u010d\u00ed: n\u00e1klady na ofici\u00e1ln\u00edho sponzora MotoGP v n\u00edzk\u00fdch \u0161estim\u00edstn\u00fdch \u010d\u00edslech mohou p\u0159ekonat n\u00e1rodn\u00ed televizn\u00ed kampa\u0148 v pom\u011bru n\u00e1klad\u016f na jednoho anga\u017eovan\u00e9ho div\u00e1ka, zejm\u00e9na pokud jsou spojeny se silnou <a href=\"https:\/\/rtrsports.com\/cs\/co-je-aktivace-sportovniho-sponzoringu\/\">aktivac\u00ed sponzor\u016f motorsportu<\/a>. Pro zna\u010dky, kter\u00e9 jsou ochotn\u00e9 investovat do aktivace, je MotoGP jedn\u00edm z podnik\u016f s nejvy\u0161\u0161\u00edm ROI v celosv\u011btov\u00e9m sportu.  <\/p>\n<h3><b>Jak m\u011b\u0159it n\u00e1vratnost sponzorstv\u00ed MotoGP<\/b><\/h3>\n<p>M\u011b\u0159en\u00ed n\u00e1vratnosti investic do sponzoringu v motoristick\u00e9m sportu v\u00fdrazn\u011b vysp\u011blo. Spole\u010dnost RTR Sports Marketing sleduje \u010dty\u0159i z\u00e1kladn\u00ed skupiny kl\u00ed\u010dov\u00fdch ukazatel\u016f v\u00fdkonnosti pro ka\u017edou klientskou spolupr\u00e1ci: medi\u00e1ln\u00ed hodnotu (vystaven\u00ed loga p\u0159epo\u010dten\u00e9 na ekvivalentn\u00ed v\u00fddaje na reklamu), p\u0159\u00ednos zna\u010dky (pr\u016fzkumy p\u0159ed\/po ve srovn\u00e1n\u00ed s kontroln\u00ed skupinou), pod\u00edl hlasu na soci\u00e1ln\u00edch s\u00edt\u00edch (organick\u00e9 zm\u00ednky, sledov\u00e1n\u00ed hashtag\u016f, sentiment) a generov\u00e1n\u00ed veden\u00ed v oblasti pohostinstv\u00ed (kvalifikovan\u00e9 B2B p\u0159\u00edle\u017eitosti vytvo\u0159en\u00e9 na okruhu). Tyto metriky pou\u017eit\u00e9 spole\u010dn\u011b poskytuj\u00ed obhajiteln\u00fd pohled na n\u00e1vratnost, kter\u00fd obstoj\u00ed p\u0159i kontrole v zasedac\u00edch m\u00edstnostech.  <\/p>\n<p>Pokud si chcete p\u0159ed vy\u010dlen\u011bn\u00edm rozpo\u010dtu namodelovat vlastn\u00ed sc\u00e9n\u00e1\u0159, v \u010dl\u00e1nku <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vyhody-sportovniho-sponzoringu\/\">V\u00fdhody sponzoringu v motoristick\u00e9m sportu<\/a> jsou pops\u00e1ny p\u0159edpoklady, kter\u00e9 byste m\u011bli zpochybnit, a n\u00e1\u0161 t\u00fdm m\u016f\u017ee sestavit vlastn\u00ed kalkula\u010dku na z\u00e1klad\u011b va\u0161\u00ed kategorie a zem\u011bpisn\u00e9 polohy.<\/p>\n<h2><b>Sponzoring MotoGP vs. Formule 1: Jak\u00e9 je srovn\u00e1n\u00ed n\u00e1klad\u016f?<\/b><\/h2>\n<p>\u010cast\u00e1 ot\u00e1zka marketingov\u00fdch l\u00eddr\u016f z USA: kolik stoj\u00ed sponzoring MotoGPn\u00e1klady na sponzoring MotoGP v porovn\u00e1n\u00ed s n\u00e1klady na Formuli 1? Stru\u010dn\u00e1 odpov\u011b\u010f zn\u00ed, \u017ee MotoGP poskytuje srovnateln\u00fd glob\u00e1ln\u00ed dopad za zlomek investi\u010dn\u00edho prahu F1. Z\u00e1kladn\u00ed \u00farove\u0148 sponzoringu F1 obvykle za\u010d\u00edn\u00e1 na 500 000 a\u017e 1 milionu eur; z\u00e1kladn\u00ed \u00farove\u0148 sponzoringu MotoGP za\u010d\u00edn\u00e1 na 75 000 eur. Tituln\u00ed sponzorstv\u00ed v F1 m\u016f\u017ee dos\u00e1hnout 40 a\u017e 100 milion\u016f eur ro\u010dn\u011b; tituln\u00ed sponzorstv\u00ed v MotoGP se pohybuje kolem 15 milion\u016f eur. Profily div\u00e1k\u016f se m\u00edrn\u011b li\u0161\u00ed &#8211; F1 je na vybran\u00fdch trz\u00edch bohat\u0161\u00ed, MotoGP m\u00e1 hlub\u0161\u00ed z\u00e1b\u011br v Evrop\u011b, Asii a Latinsk\u00e9 Americe &#8211; ale pro zna\u010dky, kter\u00e9 si uv\u011bdomuj\u00ed n\u00e1klady, je MotoGP struktur\u00e1ln\u011b efektivn\u011bj\u0161\u00ed cestou do glob\u00e1ln\u00edho motorsportu.    <\/p>\n<table>\n<thead>\n<tr>\n<th><b>Indik\u00e1tor<\/b><\/th>\n<th><b>MotoGP<\/b><\/th>\n<th><b>Formule 1<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Sponzorstv\u00ed na vstupn\u00ed \u00farovni<\/td>\n<td>\u2248 \u20ac75,000<\/td>\n<td>\u2248 \u20ac1,500,000<\/td>\n<\/tr>\n<tr>\n<td>Rozsah titul\u00e1rn\u00edho sponzora<\/td>\n<td>6 MILION\u016e EUR &#8211; 15 MILION\u016e EUR<\/td>\n<td>50M \u20ac &#8211; 100M \u20ac+<\/td>\n<\/tr>\n<tr>\n<td>V\u00fdro\u010dn\u00ed z\u00e1vody<\/td>\n<td>22 Grand Prix<\/td>\n<td>24 Grands Prix<\/td>\n<\/tr>\n<tr>\n<td>Glob\u00e1ln\u00ed televizn\u00ed dosah<\/td>\n<td>\u2248 200+ teritori\u00ed<\/td>\n<td>\u2248 200+ \u00fazem\u00ed<\/td>\n<\/tr>\n<tr>\n<td>Vys\u00edlac\u00ed hodiny<\/td>\n<td>\u2248 28 000 hodin\/sez\u00f3nu<\/td>\n<td>\u2248 30 000 hodin\/sez\u00f3nu<\/td>\n<\/tr>\n<tr>\n<td>Odhadovan\u00fd rozsah CPM<\/td>\n<td>\u2248 $2 &#8211; $8<\/td>\n<td>\u2248 $15 &#8211; $40<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>V\u00fdhoda n\u00e1kladov\u00e9 efektivity MotoGP je nejv\u00fdrazn\u011bj\u0161\u00ed u zna\u010dek, kter\u00e9 se dob\u0159e aktivuj\u00ed: absolutn\u00ed sledovanost jedn\u00e9 Velk\u00e9 ceny je sice men\u0161\u00ed, ale n\u00e1klady na jednoho div\u00e1ka obvykle p\u0159ekon\u00e1vaj\u00ed F1 t\u0159ikr\u00e1t a\u017e p\u011btkr\u00e1t. Pro kategorie, kde z\u00e1le\u017e\u00ed na hlubok\u00e9m emocion\u00e1ln\u00edm zapojen\u00ed v\u00edce ne\u017e na samotn\u00e9m dosahu &#8211; energetika, \u017eivotn\u00ed styl, B2B a pr\u016fmysl &#8211; je to rozhoduj\u00edc\u00ed v\u00fdhoda. <\/p>\n<h2><b>Jak za\u010d\u00edt: Sponzoring t\u00fdmu MotoGP s RTR Sports Marketing<\/b><\/h2>\n<p>Zna\u010dky, kter\u00e9 ze sponzoringu MotoGP vyt\u011b\u017e\u00ed maximum, se \u0159\u00edd\u00ed jednoduch\u00fdm, opakovateln\u00fdm procesem o \u010dty\u0159ech kroc\u00edch. RTR Sports Marketing &#8211; <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\">agentura pro sponzoring MotoGP<\/a> se t\u0159emi desetilet\u00edmi zku\u0161enost\u00ed v paddocku &#8211; prov\u00e1d\u00ed klienty jednotliv\u00fdmi kroky. <\/p>\n<ol>\n<li>Definujte c\u00edle. Ujasn\u011bte si, zda je prioritou glob\u00e1ln\u00ed pov\u011bdom\u00ed o zna\u010dce, pohostinnost B2B, vstup na trh, sdru\u017eov\u00e1n\u00ed talent\u016f nebo naru\u0161en\u00ed kategorie. Ka\u017ed\u00fd c\u00edl p\u0159edpokl\u00e1d\u00e1 jin\u00fd t\u00fdm, jezdce a \u00farove\u0148.  <\/li>\n<li>Stanovte rozpo\u010det. Sv\u00e9 c\u00edle p\u0159i\u0159a\u010fte k cenov\u00e9mu rozp\u011bt\u00ed uveden\u00e9mu v tomto pr\u016fvodci. Spole\u010dnost RTR v\u00e1m m\u016f\u017ee pomoci up\u0159esnit \u010d\u00e1stku na z\u00e1klad\u011b exkluzivity kategorie, d\u00e9lky smlouvy a geografie trhu.  <\/li>\n<li>Vyberte t\u00fdm\/jezdce\/\u00farove\u0148. Vyberte si mezi tov\u00e1rn\u00edmi a satelitn\u00edmi t\u00fdmy, profilem jezdce (\u0161ampion, zaveden\u00fd jezdec, vych\u00e1zej\u00edc\u00ed hv\u011bzda) a spr\u00e1vnou \u00farovn\u00ed sponzoringu vzhledem k va\u0161im c\u00edl\u016fm a toleranci k riziku. <\/li>\n<li>Aktivujte a m\u011b\u0159te. P\u0159ed podpisem smlouvy vytvo\u0159te aktiva\u010dn\u00ed pl\u00e1n &#8211; obsah, pohostinnost, programy pro prodejce, soci\u00e1ln\u00ed s\u00edt\u011b &#8211; a od prvn\u00edho dne zave\u010fte m\u011b\u0159en\u00ed, abyste prok\u00e1zali n\u00e1vratnost investic. <\/li>\n<\/ol>\n<p>Sponzoring MotoGP v roce 2026 je jednou z nejefektivn\u011bj\u0161\u00edch platforem v celosv\u011btov\u00e9m sportu &#8211; ale pouze tehdy, kdy\u017e jsou rozpo\u010det, t\u00fdm, jezdec a pl\u00e1n aktivace slad\u011bny od prvn\u00edho dne. \u00darovn\u011b v tomto pr\u016fvodci jsou v\u00fdchoz\u00edm bodem, nikoliv citac\u00ed: ka\u017ed\u00e1 smlouva je utv\u00e1\u0159ena exkluzivitou, d\u00e9lkou smlouvy a t\u00edm, jak agresivn\u011b zna\u010dka aktivuje pr\u00e1va, za kter\u00e1 plat\u00ed. <\/p>\n<p>Pokud chcete porovnat zna\u010dky, kter\u00e9 jsou ji\u017e na startovn\u00edm ro\u0161tu, m\u016f\u017ee v\u00e1m poslou\u017eit n\u00e1\u0161 seznam<a href=\"https:\/\/rtrsports.com\/cs\/blog\/the-top-10-most-famous-brands-in-motogp-sponsorship\/\"> nejzn\u00e1m\u011bj\u0161\u00edch zna\u010dek v oblasti sponzoringu MotoGP<\/a>. A\u017e budete p\u0159ipraveni p\u0159ej\u00edt od v\u00fdzkumu ke skute\u010dn\u00e9mu obchodu, <a href=\"https:\/\/rtrsports.com\/en\/\">najm\u011bte si sportovn\u00edho marketingov\u00e9ho konzultanta pro sponzoring v motorsportu<\/a>, kter\u00fd zn\u00e1 paddock zevnit\u0159. Spole\u010dnost RTR Sports Marketing str\u00e1vila v\u00edce ne\u017e 30 let zprost\u0159edkov\u00e1v\u00e1n\u00edm partnerstv\u00ed v MotoGP na v\u0161ech \u00farovn\u00edch &#8211; od bal\u00ed\u010dk\u016f v hodnot\u011b 75 000 eur a\u017e po titulov\u00e9 smlouvy v hodnot\u011b 15 milion\u016f eur.  <\/p>\n<p><a href=\"https:\/\/rtrsports.com\/cs\/sponzorsky-kontaktni-formular\/\">Chcete sponzorovat t\u00fdm MotoGP? Kontaktujte n\u00e1s \u2192 <\/a>  Sd\u011blte n\u00e1m sv\u00e9 c\u00edle a rozpo\u010det a my v\u00e1m brzy p\u0159iprav\u00edme pl\u00e1n MotoGP na m\u00edru.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e1klady na sponzoring MotoGP v roce 2026 se pohybuj\u00ed od p\u0159ibli\u017en\u011b 75 000 eur za z\u00e1kladn\u00ed partnersk\u00e9 bal\u00ed\u010dky a\u017e po 15 milion\u016f eur za titul\u00e1rn\u00ed sponzoring p\u0159edn\u00edho tov\u00e1rn\u00edho t\u00fdmu. P\u0159esn\u00e9 n\u00e1klady na sponzoring MotoGP z\u00e1vis\u00ed na \u00farovni t\u00fdmu (tov\u00e1rn\u00ed nebo satelitn\u00ed), profilu jezdce, velikosti a um\u00edst\u011bn\u00ed loga na motocyklu a na rozsahu bal\u00ed\u010dku pr\u00e1v &#8211; [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":341759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20277],"tags":[],"class_list":["post-274085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10-7"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>N\u00e1klady na sponzoring MotoGP 2026: Kolik stoj\u00ed sponzoring MotoGP?<\/title>\n<meta name=\"description\" content=\"Objevte n\u00e1klady na sponzoring MotoGP v roce 2026, v\u010detn\u011b smluv s t\u00fdmy, tituly a jezdci. 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