{"id":274101,"date":"2025-01-09T14:57:52","date_gmt":"2025-01-09T13:57:52","guid":{"rendered":"https:\/\/rtrsports.com\/uvnitr-krize-ktm-co-to-muze-znamenat-pro-sponzory-a-jezdce\/"},"modified":"2025-04-17T18:13:58","modified_gmt":"2025-04-17T16:13:58","slug":"uvnitr-krize-ktm-co-to-muze-znamenat-pro-sponzory-a-jezdce","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/uvnitr-krize-ktm-co-to-muze-znamenat-pro-sponzory-a-jezdce\/","title":{"rendered":"Uvnit\u0159 krize KTM: Co to m\u016f\u017ee znamenat pro sponzory a jezdce?"},"content":{"rendered":"

S pot\u011b\u0161en\u00edm zve\u0159ej\u0148ujeme na na\u0161ich str\u00e1nk\u00e1ch rozhovor Mattea Senatoreho s na\u0161\u00ed z\u00e1stupkyn\u00ed \u0159editelky Silvi\u00ed Schweigerovou o krizi v KTM, kter\u00fd vy\u0161el v \u010dasopise Formula Passion. P\u016fvodn\u00ed italsk\u00fd \u010dl\u00e1nek si m\u016f\u017eete p\u0159e\u010d\u00edst zde.<\/a> <\/em><\/h4>\n

Abychom l\u00e9pe rozpletli finan\u010dn\u00ed chaos kolem v\u00fdrobce z Mattighofenu, vyzpov\u00eddali jsme Silvii Schweigerovou, z\u00e1stupkyni v\u00fdkonn\u00e9 \u0159editelky pro marketing a obchod ve spole\u010dnosti RTR Sports Marketing.<\/h3>\n

B\u011bhem prvn\u00edho m\u011bs\u00edce zimn\u00ed p\u0159est\u00e1vky MotoGP se pozornost v\u0161ech m\u00e9di\u00ed pochopiteln\u011b soust\u0159edila na finan\u010dn\u00ed zmatky kolem tov\u00e1rny KTM, kter\u00e1 se ned\u00e1vno dostala do nucen\u00e9 spr\u00e1vy. Celkov\u00fd dluh se odhaduje na 2,9 miliardy eur. Bylo ozn\u00e1meno propu\u0161t\u011bn\u00ed 300 zam\u011bstnanc\u016f, kter\u00e9 se p\u0159idalo ke \u0161krt\u016fm, k nim\u017e do\u0161lo ji\u017e na ja\u0159e.<\/p>\n

V t\u00e9to souvislosti je z\u0159ejm\u00e9, \u017ee stejn\u00fd z\u00e1vazek rakousk\u00e9ho v\u00fdrobce v\u016f\u010di MotoGP je ohro\u017een. Carlo Pernat, mana\u017eer t\u00fdmu Enea Bastianini, kter\u00fd nov\u011b podepsal smlouvu, vysv\u011btlil, jak by m\u011bly \u010dty\u0159i motocykly v p\u0159\u00ed\u0161t\u00edm roce pravideln\u011b vyj\u00ed\u017ed\u011bt na tra\u0165, ale b\u011bhem sezony pravd\u011bpodobn\u011b nedojde k \u017e\u00e1dn\u00e9mu technick\u00e9mu v\u00fdvoji.<\/p>\n

Abychom l\u00e9pe pochopili tuto delik\u00e1tn\u00ed situaci z hlediska financ\u00ed, sponzoringu a smluv s jezdci, vyzpov\u00eddali jsme Silvii Schweigerovou, z\u00e1stupkyni \u0159editele pro v\u00fdkonn\u00fd marketing a komerci ve spole\u010dnosti RTR Sports Marketing, zn\u00e1m\u00e9 agentu\u0159e pro sportovn\u00ed sponzoring s 30let\u00fdmi zku\u0161enostmi v MotoGP a motorsportu obecn\u011b.<\/p>\n

Dobr\u00fd den, Silvie, a d\u011bkuji v\u00e1m za rozhovor pro FormulaPassion.it. Nejd\u0159\u00edve bych se t\u011b r\u00e1d zeptal: jak t\u011b\u017ek\u00e9 je pro sponzora investuj\u00edc\u00edho do t\u00fdmu MotoGP \u0159e\u0161it tak z\u00e1va\u017enou a specifickou situaci, jako je ta, kter\u00e9 \u010del\u00ed KTM?<\/h2>\n

Rozhodn\u011b to nen\u00ed optim\u00e1ln\u00ed situace. Mus\u00edme v\u0161ak vz\u00edt v \u00favahu, \u017ee v modern\u00edm sponzoringu – zejm\u00e9na v \u0161ampion\u00e1tech, jako je MotoGP – jsou sponzo\u0159i skute\u010dn\u00fdmi partnery a \u00fa\u010dastn\u00ed se rozhovor\u016f o budoucnosti sportovn\u00edho majetku. Tyto zpr\u00e1vy se obvykle nedozv\u00eddaj\u00ed z novin, ale z ka\u017edodenn\u00edho vztahu s t\u00fdmem a jeho poradci.<\/p>\n

Douf\u00e1m tedy, \u017ee je t\u00fdm nejprve uklidnil a nyn\u00ed p\u0159em\u00fd\u0161l\u00ed o strategi\u00edch, jak sponzor\u016fm poskytnout sl\u00edbenou hodnotu i mimo tyto akce.<\/p>\n

Samoz\u0159ejm\u011b to nen\u00ed snadn\u00e9, ale je t\u0159eba hledat zp\u016fsoby, jak minimalizovat \u0161kody.<\/p>\n

\u0158ekl bych, \u017ee je\u0161t\u011b v\u00edce ve sv\u011btle t\u011bchto situac\u00ed je pro sponzory z\u00e1sadn\u00ed, aby m\u011bli podporu seri\u00f3zn\u00edch odborn\u00edk\u016f<\/strong>, kte\u0159\u00ed jim pomohou pe\u010dliv\u011b vyhodnotit v\u0161echny mo\u017enosti p\u0159ed investic\u00ed do sponzoringu, v pr\u016fb\u011bhu sponzoringu a v nejchoulostiv\u011bj\u0161\u00edch a nejslo\u017eit\u011bj\u0161\u00edch obdob\u00edch.<\/p>\n

Existuje podle v\u00e1s riziko, \u017ee agenti a sponzo\u0159i r\u016fzn\u00fdch jezdc\u016f budou tla\u010dit na ukon\u010den\u00ed smluv sv\u00fdch klient\u016f a jejich odchod jinam, pokud nedostanou odpov\u00eddaj\u00edc\u00ed z\u00e1ruky?<\/h2>\n

Z\u00e1stupci jezdc\u016f – proto\u017ee je to jejich pr\u00e1ce – v\u017edy vedou otev\u0159en\u00e9 rozhovory na n\u011bkolika front\u00e1ch a udr\u017euj\u00ed a rozv\u00edjej\u00ed vztahy s v\u00edce stranami. Jejich c\u00edlem je udr\u017eet sv\u00e9ho klienta v nejvy\u0161\u0161\u00ed kategorii dvoukolov\u00fdch z\u00e1vod\u016f a v co nejlep\u0161\u00ed konkuren\u010dn\u00ed situaci. Je norm\u00e1ln\u00ed, \u017ee se rozhovory p\u0159izp\u016fsobuj\u00ed v\u00fdvoji ud\u00e1lost\u00ed.<\/p>\n

Od toho je velk\u00fd skok k tomu, abyste po\u017eadovali vypov\u011bzen\u00ed smluv. Na jedn\u00e9 stran\u011b jsou smlouvy – zejm\u00e9na ty modern\u00ed – siln\u00fdmi, dob\u0159e vypracovan\u00fdmi pr\u00e1vn\u00edmi n\u00e1stroji s mal\u00fdm man\u00e9vrovac\u00edm prostorem, na druh\u00e9 stran\u011b je t\u0159eba b\u00fdt opatrn\u00fd, proto\u017ee tam, kde se jedny dve\u0159e zav\u0159ou, mohou se otev\u0159\u00edt jin\u00e9.<\/p>\n

Ch\u00e1pu tak\u00e9, \u017ee osobn\u00ed sponzo\u0159i<\/strong> jezdc\u016f mohou m\u00edt obavy nebo v\u00fdhrady, ale pokud existuj\u00ed smlouvy, je t\u0159eba je respektovat.<\/p>\n

\u00daloha nez\u00e1visl\u00e1 agentura, jako je ta na\u0161e<\/strong><\/a>je nap\u0159\u00edklad naj\u00edt pro klienta nejlep\u0161\u00ed partnerstv\u00ed na z\u00e1klad\u011b jeho c\u00edl\u016f a po celou dobu ho podporovat. Pokud tomu tak z n\u011bjak\u00e9ho d\u016fvodu ji\u017e nen\u00ed, analyzujeme fakta a vyhodnocujeme alternativy – v\u017edy p\u0159i respektov\u00e1n\u00ed st\u00e1vaj\u00edc\u00edch dohod a smluv.<\/p>\n

Je podle v\u00e1s re\u00e1ln\u00e9 si myslet, \u017ee Red Bull, a\u010dkoli je to glob\u00e1ln\u00ed gigant, by mohl financovat cel\u00fd podnik KTM v MotoGP? A m\u011blo by to z jejich pohledu smysl?<\/h2>\n

Red Bull<\/strong> ve\u0159ejn\u011b prohl\u00e1sil, \u017ee p\u0159eje KTM to nejlep\u0161\u00ed, ale nebude finan\u010dn\u011b podporovat krizi spole\u010dnosti. Co se tedy stane v Mattighofenu, z\u016fstane v\u011bc\u00ed Stefana Pierera<\/strong> a jeho t\u00fdmu.<\/p>\n

Vlastnictv\u00ed t\u00fdmu je na druhou stranu trochu jin\u00e9 t\u00e9ma, kter\u00e9, jak v\u00edme, je pro spole\u010dnost vyr\u00e1b\u011bj\u00edc\u00ed energetick\u00e9 n\u00e1poje historicky zaj\u00edmav\u011bj\u0161\u00ed. Je v\u0161ak nepravd\u011bpodobn\u00e9, \u017ee by zopakovala to, co dok\u00e1zala ve Formuli 1<\/strong>, proto\u017ee zna\u010dka se nyn\u00ed nach\u00e1z\u00ed v jin\u00e9 historick\u00e9 f\u00e1zi. Nejde ani tak o ekonomickou ot\u00e1zku – to by pro n\u011b byla kapka v mo\u0159i – ale o ot\u00e1zku hodnoty a strategie.<\/p>\n

Mohli by v\u0161ak zv\u00e1\u017eit spoluvlastnictv\u00ed nebo spole\u010dn\u00fd projekt.<\/p>\n

Jak\u00fd dopad by takov\u00e1 situace, zejm\u00e9na pokud by se d\u00e1le zhor\u0161ovala na sportovn\u00ed \u00farovni, mohla m\u00edt na celkovou image MotoGP?<\/h2>\n

MotoGP je zdrav\u00fd a rostouc\u00ed sport<\/strong>. Z\u00e1jem spole\u010dnosti Liberty Media<\/strong>, zm\u011bna zna\u010dky a zaveden\u00e9 inovace jsou toho jasn\u00fdm p\u0159\u00edkladem.<\/p>\n

Krize KTM je samoz\u0159ejm\u011b probl\u00e9m, ale nesm\u00edme zam\u011b\u0148ovat obal za obsah. P\u0159ed lety Suzuki<\/strong> opustila MotoGP pot\u00e9, co kr\u00e1tce p\u0159edt\u00edm z\u00edskala titul mistra sv\u011bta a vyhr\u00e1la posledn\u00ed z\u00e1vod p\u0159ed odchodem do d\u016fchodu. Byla to nep\u0159\u00edjemn\u00e1 r\u00e1na, ale sv\u011bt se nezbo\u0159il a nezbo\u0159\u00ed se ani tentokr\u00e1t.<\/p>\n

Ot\u00e1zka minim\u00e1ln\u00edho po\u010dtu motocykl\u016f na startovn\u00edm ro\u0161tu z\u016fst\u00e1v\u00e1 otev\u0159en\u00e1: pokud by odjely \u010dty\u0159i KTM, znamenalo by to, \u017ee na trati bude 18 jezdc\u016f. Existuj\u00ed v\u0161ak i dal\u0161\u00ed mo\u017enosti. V\u011b\u0159\u00edm, \u017ee do nich vstoup\u00ed n\u011bjak\u00fd investor, kter\u00fd je podpo\u0159\u00ed.<\/p>\n

Ji\u017e n\u011bjakou dobu se diskutuje o mo\u017en\u00e9m vstupu dal\u0161\u00edch v\u00fdrobc\u016f – na mysli m\u00e1me BMW – do MotoGP, mo\u017en\u00e1 s nov\u00fdmi pravidly pro rok 2027. Mohlo by to m\u00edt podle v\u00e1s tak\u00e9 vliv? A jak\u00fd?<\/h2>\n

Po MotoGP<\/strong> tou\u017e\u00ed mnoho dal\u0161\u00edch v\u00fdrobc\u016f a nen\u00ed \u017e\u00e1dn\u00fdm tajemstv\u00edm, \u017ee Dorna a \u0159\u00edd\u00edc\u00ed org\u00e1ny by nov\u00e9 zna\u010dky uv\u00edtaly s otev\u0159enou n\u00e1ru\u010d\u00ed.<\/p>\n

D\u016fvod, pro\u010d se mnoho velk\u00fdch skupin ne\u00fa\u010dastn\u00ed mistrovstv\u00ed sv\u011bta, nen\u00ed ekonomick\u00fd, ale v\u00fdkonnostn\u00ed: nikdo nechce vyjet na tra\u0165 a b\u00fdt o sekundu za soupe\u0159i.<\/p>\n

BMW<\/strong> ned\u00e1vno pro\u017eilo velmi \u00fasp\u011b\u0161nou kampa\u0148 v SBK a z\u00edskalo v\u00fdznamn\u00fd titul, mimo jin\u00e9 i d\u00edky Razgatliogluovu<\/strong> mimo\u0159\u00e1dn\u00e9mu roku. I kdy\u017e je z\u0159ejm\u00e9, \u017ee BMW na trhu silni\u010dn\u00edch supersport\u016f hodn\u011b investuje, teprve se uvid\u00ed, zda potvrd\u00ed sv\u016fj z\u00e1jem o prototypy.<\/p>\n

Nev\u011b\u0159\u00edm, \u017ee by p\u0159\u00edpadn\u00fd odchod KTM motivoval ostatn\u00ed v\u00fdrobce ke vstupu do MotoGP.<\/p>\n","protected":false},"excerpt":{"rendered":"

S pot\u011b\u0161en\u00edm zve\u0159ej\u0148ujeme na na\u0161ich str\u00e1nk\u00e1ch rozhovor Mattea Senatoreho s na\u0161\u00ed z\u00e1stupkyn\u00ed \u0159editelky Silvi\u00ed Schweigerovou o krizi v KTM, kter\u00fd vy\u0161el v \u010dasopise Formula Passion. P\u016fvodn\u00ed italsk\u00fd \u010dl\u00e1nek si m\u016f\u017eete p\u0159e\u010d\u00edst zde. Abychom l\u00e9pe rozpletli finan\u010dn\u00ed chaos kolem v\u00fdrobce z Mattighofenu, vyzpov\u00eddali jsme Silvii Schweigerovou, z\u00e1stupkyni v\u00fdkonn\u00e9 \u0159editelky pro marketing a obchod ve spole\u010dnosti RTR […]<\/p>\n","protected":false},"author":2,"featured_media":271870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20236,20277,20227],"tags":[],"class_list":["post-274101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-cs","category-motogp-10-7","category-uncategorized-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nUvnit\u0159 krize KTM: Co to m\u016f\u017ee znamenat pro sponzory a jezdce?<\/title>\n<meta name=\"description\" content=\"S pot\u011b\u0161en\u00edm zve\u0159ej\u0148ujeme na na\u0161ich str\u00e1nk\u00e1ch rozhovor Mattea Senatoreho s na\u0161\u00ed \u0159editelkou Silvi\u00ed 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