{"id":275162,"date":"2025-01-20T17:35:39","date_gmt":"2025-01-20T16:35:39","guid":{"rendered":"https:\/\/rtrsports.com\/jak-vylepsit-svuj-navrh-na-sponzorstvi-abyste-ziskali-si\/"},"modified":"2026-11-05T12:49:52","modified_gmt":"2026-11-05T11:49:52","slug":"jak-vylepsit-svuj-navrh-na-sponzorstvi-abyste-ziskali-si","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/jak-vylepsit-svuj-navrh-na-sponzorstvi-abyste-ziskali-si\/","title":{"rendered":"\u017d\u00e1dost o sponzoring v motorsportu: jak ji p\u0159edlo\u017eit firm\u011b a z\u00edskat souhlas"},"content":{"rendered":"<p>Sponzorsk\u00e1 nab\u00eddka by m\u011bla odpov\u00eddat na z\u00e1jem, kter\u00fd u\u017e firma projevila. <strong>\u017d\u00e1dost o sponzoring<\/strong> naopak mus\u00ed tento z\u00e1jem teprve vzbudit. Podle na\u0161ich zku\u0161enost\u00ed se pr\u00e1v\u011b tady zasekne mnoho t\u00fdm\u016f, jezdc\u016f a po\u0159adatel\u016f motoristick\u00fdch akc\u00ed: p\u00ed\u0161ou, aby o n\u011bco po\u017e\u00e1dali, m\u00edsto aby z\u00edskali sch\u016fzku.<\/p>\n<p>Tento pr\u016fvodce je pro ty, kdo sed\u00ed na druh\u00e9 stran\u011b stolu ne\u017e sponzor: pro t\u00fdm, jezdce, \u0161ampion\u00e1t nebo akci. Vysv\u011btluje, jak \u017e\u00e1dost p\u0159ipravit, komu ji poslat, o co \u017e\u00e1dat a kdy je lep\u0161\u00ed zvolit jinou cestu.<\/p>\n<p><strong>Ve zkratce<\/strong><\/p>\n<ul>\n<li>\u017d\u00e1dost otev\u00edr\u00e1 dialog; <strong>nab\u00eddka<\/strong> p\u0159ich\u00e1z\u00ed pozd\u011bji, a\u017e firma projev\u00ed z\u00e1jem.<\/li>\n<li>Funguje, kdy\u017e mluv\u00ed o c\u00edlech sponzora, p\u0159in\u00e1\u0161\u00ed <strong>ov\u011b\u0159iteln\u00e1 \u010d\u00edsla<\/strong> a \u017e\u00e1d\u00e1 o sch\u016fzku d\u0159\u00edv, ne\u017e p\u0159ijde \u0159e\u010d na pen\u00edze.<\/li>\n<li>\u017d\u00e1dat lze o pen\u00edze, o technick\u00e9 pln\u011bn\u00ed nebo o oboj\u00ed: pro mlad\u00e9 t\u00fdmy a mal\u00e9 akce b\u00fdv\u00e1 technick\u00fd sponzoring nejrealisti\u010dt\u011bj\u0161\u00ed cestou.<\/li>\n<\/ul>\n<h2>\u017d\u00e1dost a nab\u00eddka: dva r\u016fzn\u00e9 dokumenty<\/h2>\n<p>Chybou, kterou v\u00edd\u00e1me \u010dasto, je zam\u011b\u0148ovat je. <strong>\u017d\u00e1dost<\/strong> je prvn\u00ed kontakt: kr\u00e1tk\u00fd dopis nebo e-mail, kter\u00fd m\u00e1 p\u0159esv\u011bd\u010dit jednoho \u010dlov\u011bka, aby v\u00e1m v\u011bnoval p\u016fl hodiny. <strong>Nab\u00eddka<\/strong> je \u00fapln\u00fd dokument s publikem, pr\u00e1vy, aktivacemi a investic\u00ed a p\u0159ipravuje se, a\u017e firma \u0159ekne, \u017ee chce v\u011bd\u011bt v\u00edc.<\/p>\n<p>Kdo hned po\u0161le celou nab\u00eddku n\u011bkomu, kdo o ni ne\u017e\u00e1dal, riskuje, \u017ee z\u016fstane nep\u0159e\u010dten\u00e1. Co m\u00e1 nab\u00eddka obsahovat, odd\u00edl po odd\u00edlu, vysv\u011btlujeme v pr\u016fvodci o tom, <a href=\"https:\/\/rtrsports.com\/cs\/blogs\/maximise-their-roots-in-communication-with-the-packages-of-sponsorships-of-car-races\/\">jak napsat sponzorskou nab\u00eddku v motorsportu<\/a>. Tady se v\u011bnujeme tomu, co j\u00ed p\u0159edch\u00e1z\u00ed.<\/p>\n<h2>Sedm krok\u016f, kter\u00e9 zvy\u0161uj\u00ed \u0161anci na odpov\u011b\u010f<\/h2>\n<p><strong>1. Vybrat spr\u00e1vn\u00e9 firmy.<\/strong> Ne ty nejv\u011bt\u0161\u00ed, ale ty, jejich\u017e z\u00e1kazn\u00edci se p\u0159ekr\u00fdvaj\u00ed s va\u0161\u00edm publikem. Region\u00e1ln\u00ed motoristick\u00e1 akce m\u00e1 v\u011bt\u0161\u00ed \u0161anci u m\u00edstn\u00ed firmy, kter\u00e1 prod\u00e1v\u00e1 pr\u00e1v\u011b jej\u00edm div\u00e1k\u016fm, ne\u017e u nadn\u00e1rodn\u00ed spole\u010dnosti, kter\u00e1 na tomto trhu nep\u016fsob\u00ed.<\/p>\n<p><strong>2. Naj\u00edt spr\u00e1vn\u00e9ho \u010dlov\u011bka.<\/strong> \u017d\u00e1dost poslan\u00e1 do obecn\u00e9 schr\u00e1nky se jen z\u0159\u00eddka dostane k tomu, kdo rozhoduje. Rozhodnut\u00ed obvykle proch\u00e1z\u00ed marketingem nebo komunikac\u00ed, v men\u0161\u00edch firm\u00e1ch m\u016f\u017ee rozhodnout p\u0159\u00edmo majitel. Ve firm\u00e1ch, kter\u00e9 prod\u00e1vaj\u00ed jin\u00fdm firm\u00e1m, m\u00e1 \u010dasto velk\u00e9 slovo obchodn\u00ed odd\u011blen\u00ed, proto\u017ee sponzoring slou\u017e\u00ed i k setk\u00e1v\u00e1n\u00ed se z\u00e1kazn\u00edky. O tom, jak firmy rozhoduj\u00ed, jsme napsali anal\u00fdzu <a href=\"https:\/\/rtrsports.com\/cs\/blog\/firemni-faktory-ktere-ridi-rozhodnuti-o-sponzoringu\/\">faktor\u016f, kter\u00e9 \u0159\u00edd\u00ed rozhodov\u00e1n\u00ed o sponzoringu<\/a>.<\/p>\n<p><strong>3. Za\u010d\u00edt u firmy, ne u sebe.<\/strong> Prvn\u00ed \u0159\u00e1dky mus\u00ed \u0159\u00edct, co m\u016f\u017ee firma z\u00edskat: oslovit publikum, pohostit z\u00e1kazn\u00edky, p\u0159edv\u00e9st produkt, zapojit a motivovat vlastn\u00ed zam\u011bstnance. Va\u0161e sportovn\u00ed v\u00fdsledky p\u0159ijdou a\u017e potom, jako d\u016fkaz.<\/p>\n<p><strong>4. P\u0159in\u00e9st ov\u011b\u0159iteln\u00e1 \u010d\u00edsla.<\/strong> Div\u00e1ci, televizn\u00ed publikum, sleduj\u00edc\u00ed, demografick\u00e9 \u00fadaje: m\u00e1lo, aktu\u00e1ln\u00ed a se zdrojem. Pomoci mohou i kontextov\u00e1 data, v\u017edy s uveden\u00fdm rokem. Podle studie Trust in Advertising Study spole\u010dnosti Nielsen (2021, p\u0159es 40 000 respondent\u016f v 56 zem\u00edch) nap\u0159\u00edklad 81 % zcela nebo \u010d\u00e1ste\u010dn\u011b d\u016fv\u011b\u0159uje zna\u010dk\u00e1m, kter\u00e9 sponzoruj\u00ed sportovn\u00ed akce.<\/p>\n<p><strong>5. Uk\u00e1zat, co sponzor dostane.<\/strong> Nejen logo: pr\u00e1va k obrazu, hospitality, obsah, \u00fa\u010dast jezdce na firemn\u00edch akc\u00edch. Podrobn\u011bji to rozeb\u00edr\u00e1me v \u010dl\u00e1nku o tom, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/co-sponzori-dostanou-na-oplatku\/\">co sponzo\u0159i dost\u00e1vaj\u00ed na opl\u00e1tku<\/a>.<\/p>\n<p><strong>6. \u017d\u00e1dat o sch\u016fzku, ne o \u0161ek.<\/strong> \u00da\u010delem \u017e\u00e1dosti je zah\u00e1jit rozhovor. \u010c\u00e1stka napsan\u00e1 v prvn\u00edm e-mailu m\u016f\u017ee zav\u0159\u00edt dve\u0159e d\u0159\u00edv, ne\u017e firma pochop\u00ed hodnotu toho, co nab\u00edz\u00edte.<\/p>\n<p><strong>7. P\u0159ipomenout se jen jednou.<\/strong> Kdy\u017e odpov\u011b\u010f nep\u0159ijde, druh\u00e1 zpr\u00e1va zhruba po dvou t\u00fddnech je norm\u00e1ln\u00ed; t\u0159et\u00ed a dal\u0161\u00ed u\u017e ne.<\/p>\n<h2>O co \u017e\u00e1dat: pen\u00edze, pln\u011bn\u00ed, nebo oboj\u00ed<\/h2>\n<p>Ne ka\u017ed\u00fd sponzoring je finan\u010dn\u00ed. Firma, kter\u00e1 vyr\u00e1b\u00ed maziva, pneumatiky nebo technick\u00e9 oble\u010den\u00ed, nebo poskytuje logistick\u00e9 slu\u017eby, m\u016f\u017ee p\u0159isp\u011bt t\u00edm, co d\u011bl\u00e1, a pro mnoho mlad\u00fdch t\u00fdm\u016f a mal\u00fdch akc\u00ed je technick\u00fd sponzoring nejrealisti\u010dt\u011bj\u0161\u00ed vstupn\u00ed branou. M\u016f\u017ee to b\u00fdt i prvn\u00ed etapa vztahu, kter\u00fd se pak rozv\u00edj\u00ed.<\/p>\n<p>Co kter\u00e1 forma kupuje, vysv\u011btlujeme v pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/hlavni-sponzor-oficialni-technicky-partner-f1\/\">hlavn\u00ed sponzor, ofici\u00e1ln\u00ed partner, nebo technick\u00fd sponzor<\/a>. V \u017e\u00e1dosti je dobr\u00e9 tuto mo\u017enost nechat otev\u0159enou: firma bez rozpo\u010dtu na finan\u010dn\u00ed smlouvu m\u016f\u017ee m\u00edt rozpo\u010det na pln\u011bn\u00ed.<\/p>\n<h2>Chyby, kv\u016fli kter\u00fdm \u017e\u00e1dost skon\u010d\u00ed v ko\u0161i<\/h2>\n<p>Podle na\u0161ich zku\u0161enost\u00ed jsou nej\u010dast\u011bj\u0161\u00ed \u010dty\u0159i:<\/p>\n<ul>\n<li>stejn\u00fd dopis pro v\u0161echny, v n\u011bm\u017e sta\u010d\u00ed zm\u011bnit n\u00e1zev firmy;<\/li>\n<li>\u017e\u00e1dost o pen\u00edze, kter\u00e1 nevysv\u011btluje, co sponzor dostane, nebo nab\u00edz\u00ed jen logo na voze;<\/li>\n<li>nafouknut\u00e1 \u010d\u00edsla nebo \u010d\u00edsla bez zdroje, kter\u00e1 ka\u017ed\u00fd v marketingu okam\u017eit\u011b pozn\u00e1;<\/li>\n<li>dvacetistr\u00e1nkov\u00e1 p\u0159\u00edloha hned p\u0159i prvn\u00edm kontaktu.<\/li>\n<\/ul>\n<p>Ne\u017e \u017e\u00e1dost ode\u0161lete, p\u0159e\u010dt\u011bte si ji o\u010dima adres\u00e1ta: pro\u010d by m\u011bl odpov\u011bd\u011bt zrovna on, a pro\u010d zrovna te\u010f?<\/p>\n<h2>Pro koho p\u0159\u00edm\u00e1 \u017e\u00e1dost funguje a pro koho ne<\/h2>\n<p>P\u0159\u00edm\u00e1 \u017e\u00e1dost funguje, kdy\u017e m\u00e1 property, tedy t\u00fdm, jezdec, \u0161ampion\u00e1t nebo akce, m\u011b\u0159iteln\u00e9 publikum, jasnou vazbu na trh firmy a n\u011bkoho, kdo zvl\u00e1dne v\u00e9st vyjedn\u00e1v\u00e1n\u00ed a potom i vztah. To plat\u00ed pro mnoho n\u00e1rodn\u00edch \u0161ampion\u00e1t\u016f, pro t\u00fdmy se solidn\u00ed sportovn\u00ed histori\u00ed a pro akce s v\u011brn\u00fdm m\u00edstn\u00edm publikem.<\/p>\n<p>Mnohem h\u016f\u0159 funguje, kdy\u017e jsou \u010d\u00edsla skromn\u00e1 nebo t\u011b\u017eko prokazateln\u00e1, p\u0159\u00edpadn\u011b kdy\u017e m\u00ed\u0159\u00edte na mezin\u00e1rodn\u00ed firmy, se kter\u00fdmi nem\u00e1te \u017e\u00e1dn\u00fd kontakt. V prvn\u00edm p\u0159\u00edpad\u011b je lep\u0161\u00ed za\u010d\u00edt u firem ze sv\u00e9ho regionu; ve druh\u00e9m se nechat podpo\u0159it n\u011bk\u00fdm, kdo tyto kontakty u\u017e m\u00e1.<\/p>\n<h2>Kdy m\u00e1 smysl nechat si pomoct<\/h2>\n<p>Specializovan\u00e1 agentura se hod\u00ed, kdy\u017e je hodnota sponzoringu vysok\u00e1, kdy\u017e jsou prot\u011bj\u0161kem velk\u00e9 firmy nebo kdy\u017e je trh v zahrani\u010d\u00ed. V modelu RTR Sports plat\u00ed provizi property, kter\u00e1 hled\u00e1 sponzora, a ne firma, kter\u00e1 tak m\u016f\u017ee nab\u00eddku posoudit bez n\u00e1klad\u016f. Property z\u00e1le\u017e\u00ed na sponzoringu, kter\u00fd funguje i pro sponzora, proto\u017ee pr\u00e1v\u011b ten se obnovuje: proto firm\u011b navrhujeme property, kter\u00e9 maj\u00ed smysl pro jej\u00ed trh. Jak pracujeme, vysv\u011btlujeme na str\u00e1nce na\u0161\u00ed <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-agentur\/\">agentury pro sportovn\u00ed sponzoring<\/a>.<\/p>\n<p>A\u0165 u\u017e \u017e\u00e1dost po\u0161lete sami, nebo p\u0159es agenturu, m\u00e1 v\u011bt\u0161\u00ed \u0161anci na odpov\u011b\u010f, kdy\u017e v n\u00ed firma vid\u00ed v\u00fdhodu pro sebe.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010casto kladen\u00e9 ot\u00e1zky: \u017e\u00e1dost o sponzoring<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak napsat \u017e\u00e1dost o sponzoring?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u00da\u010dinn\u00e1 \u017e\u00e1dost o sponzoring je kr\u00e1tk\u00e1 a vych\u00e1z\u00ed z toho, co firma pot\u0159ebuje: kdo je va\u0161e publikum, pro\u010d se kryje s jej\u00edmi z\u00e1kazn\u00edky, co m\u016f\u017ee firma z\u00edskat, s n\u011bkolika ov\u011b\u0159iteln\u00fdmi \u010d\u00edsly. Kon\u010d\u00ed \u017e\u00e1dost\u00ed o sch\u016fzku, ne o \u010d\u00e1stku. \u00dapln\u00fd dokument, tedy nab\u00eddka, p\u0159ich\u00e1z\u00ed pozd\u011bji.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00fd je rozd\u00edl mezi \u017e\u00e1dost\u00ed o sponzoring a sponzorskou nab\u00eddkou?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u017d\u00e1dost je prvn\u00ed kontakt, kr\u00e1tk\u00fd dopis nebo e-mail, jeho\u017e c\u00edlem je z\u00edskat sch\u016fzku. Nab\u00eddka je \u00fapln\u00fd dokument s publikem, pr\u00e1vy, aktivacemi a investic\u00ed a p\u0159ipravuje se, kdy\u017e firma projev\u00ed z\u00e1jem.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Komu poslat \u017e\u00e1dost o sponzoring?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Konkr\u00e9tn\u00edmu \u010dlov\u011bku, ne do obecn\u00e9 schr\u00e1nky. Rozhodnut\u00ed obvykle proch\u00e1z\u00ed marketingem nebo komunikac\u00ed, v men\u0161\u00edch firm\u00e1ch m\u016f\u017ee rozhodnout majitel. Ve firm\u00e1ch, kter\u00e9 prod\u00e1vaj\u00ed jin\u00fdm firm\u00e1m, se \u010dasto zapojuje i obchodn\u00ed odd\u011blen\u00ed, proto\u017ee sponzoring slou\u017e\u00ed i k setk\u00e1v\u00e1n\u00ed se z\u00e1kazn\u00edky.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak dlouh\u00e1 m\u00e1 b\u00fdt \u017e\u00e1dost o sponzoring?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Podle na\u0161ich zku\u0161enost\u00ed tak dlouh\u00e1, aby se dala p\u0159e\u010d\u00edst za p\u00e1r minut: jedna strana nebo kr\u00e1tk\u00fd e-mail, v p\u0159\u00edpad\u011b pot\u0159eby s jednou lehkou p\u0159\u00edlohou. Dvacetistr\u00e1nkov\u00fd dokument p\u0159i prvn\u00edm kontaktu m\u00e1 malou \u0161anci, \u017ee ho n\u011bkdo otev\u0159e.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Lze \u017e\u00e1dat o technick\u00fd sponzoring m\u00edsto finan\u010dn\u00edho?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ano. Firma, kter\u00e1 vyr\u00e1b\u00ed maziva, pneumatiky nebo technick\u00e9 oble\u010den\u00ed, nebo poskytuje slu\u017eby, m\u016f\u017ee p\u0159isp\u011bt t\u00edm, co d\u011bl\u00e1. Pro mlad\u00e9 t\u00fdmy a mal\u00e9 akce je technick\u00fd sponzoring \u010dasto nejrealisti\u010dt\u011bj\u0161\u00ed vstupn\u00ed branou a m\u016f\u017ee se st\u00e1t prvn\u00edm krokem \u0161ir\u0161\u00ed spolupr\u00e1ce.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kdo plat\u00ed agenturu, kter\u00e1 hled\u00e1 sponzory?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Z\u00e1le\u017e\u00ed na agentu\u0159e. V modelu RTR Sports plat\u00ed provizi property, tedy t\u00fdm, jezdec nebo akce, kter\u00e1 sponzora hled\u00e1, a ne sponzoruj\u00edc\u00ed firma, kter\u00e1 tak m\u016f\u017ee nab\u00eddku posoudit bez n\u00e1klad\u016f.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Sponzorsk\u00e1 nab\u00eddka by m\u011bla odpov\u00eddat na z\u00e1jem, kter\u00fd u\u017e firma projevila. \u017d\u00e1dost o sponzoring naopak mus\u00ed tento z\u00e1jem teprve vzbudit. Podle na\u0161ich zku\u0161enost\u00ed se pr\u00e1v\u011b tady zasekne mnoho t\u00fdm\u016f, jezdc\u016f a po\u0159adatel\u016f motoristick\u00fdch akc\u00ed: p\u00ed\u0161ou, aby o n\u011bco po\u017e\u00e1dali, m\u00edsto aby z\u00edskali sch\u016fzku. Tento pr\u016fvodce je pro ty, kdo sed\u00ed na druh\u00e9 stran\u011b stolu ne\u017e [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":275150,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229],"tags":[],"class_list":["post-275162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","semrush_tags":{},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u017d\u00e1dost o sponzoring: jak z\u00edskat souhlas<\/title>\n<meta name=\"description\" content=\"\u017d\u00e1dost o sponzoring v motorsportu: komu ji poslat, co napsat, o co \u017e\u00e1dat a jak\u00fdm chyb\u00e1m se vyhnout, abyste z\u00edskali 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