{"id":275263,"date":"2025-01-23T10:19:56","date_gmt":"2025-01-23T09:19:56","guid":{"rendered":"https:\/\/rtrsports.com\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/"},"modified":"2026-03-19T12:39:04","modified_gmt":"2026-03-19T11:39:04","slug":"sponzorstvi-nascar-balicky-naklady-prilezitosti","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/","title":{"rendered":"Sponzorstv\u00ed NASCAR 2026: kolik stoj\u00ed, dostupn\u00e9 bal\u00ed\u010dky a p\u0159\u00edle\u017eitosti pro zna\u010dky"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">N\u00e1rodn\u00ed asociace automobilov\u00fdch z\u00e1vod\u016f NASCAR je ji\u017e v\u00edce ne\u017e sedmdes\u00e1t let jednou z nejvlivn\u011bj\u0161\u00edch sportovn\u00edch organizac\u00ed ve Spojen\u00fdch st\u00e1tech.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">NASCAR dnes p\u0159edstavuje silnou marketingovou platformu pro zna\u010dky, kter\u00e9 usiluj\u00ed o zviditeln\u011bn\u00ed na n\u00e1rodn\u00ed \u00farovni, hlubok\u00e9 zapojen\u00ed fanou\u0161k\u016f a m\u011b\u0159iteln\u00fd obchodn\u00ed dopad.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na str\u00e1nk\u00e1ch <\/span><b>n\u00e1klady na sponzoring NASCAR<\/b><span style=\"font-weight: 400;\"> se pohybuj\u00ed od 15 000 dolar\u016f za z\u00e1vod v p\u0159\u00edpad\u011b p\u0159idru\u017een\u00e9ho um\u00edst\u011bn\u00ed v men\u0161\u00edm t\u00fdmu a\u017e po 35 milion\u016f dolar\u016f za sez\u00f3nu v p\u0159\u00edpad\u011b plnohodnotn\u00e9ho prim\u00e1rn\u00edho programu v organizaci, kter\u00e1 bojuje o mistrovsk\u00fd titul v poh\u00e1rov\u00e9 s\u00e9rii.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ka\u017ed\u00fd z\u00e1vodn\u00ed v\u00edkend sleduje 2,9 milionu div\u00e1k\u016f a stovky tis\u00edc lid\u00ed se \u00fa\u010dastn\u00ed osobn\u00edch akc\u00ed, <\/span><b>sponzorstv\u00ed NASCAR<\/b><span style=\"font-weight: 400;\"> p\u0159in\u00e1\u0161\u00ed celoro\u010dn\u00ed prezentaci zna\u010dky v televizi, digit\u00e1ln\u00edch m\u00e9di\u00edch a na \u017eiv\u00fdch vystoupen\u00edch na 23 trz\u00edch ve Spojen\u00fdch st\u00e1tech. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">V n\u00e1sleduj\u00edc\u00edm textu se dozv\u00edte v\u0161e, co by m\u011bla zna\u010dka v\u011bd\u011bt, ne\u017e se zav\u00e1\u017ee zaplatit jedin\u00fd dolar: co sponzorstv\u00ed NASCAR zahrnuje, kolik stoj\u00ed jednotliv\u00e9 \u00farovn\u011b, kter\u00e9 zna\u010dky se ji\u017e v roce 2026 budou pod\u00edlet na tomto sportu, jak m\u011b\u0159it n\u00e1vratnost a jak za\u010d\u00edt.<\/span><\/p>\n<h2><b>Co je sponzorstv\u00ed NASCAR?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sponzorstv\u00ed NASCAR je obchodn\u00ed partnerstv\u00ed mezi zna\u010dkou a t\u00fdmem NASCAR, jezdcem, majetkem s\u00e9rie nebo z\u00e1vodn\u00edm pr\u00e1vem.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">NASCAR, National Association for Stock Car Racing, je hlavn\u00ed seri\u00e1l z\u00e1vod\u016f automobil\u016f do vrchu ve Spojen\u00fdch st\u00e1tech, kter\u00fd zalo\u017eil Bill France Sr. v roce 1948. V roce 2026 vstupuje do sv\u00e9 78. sout\u011b\u017en\u00ed sez\u00f3ny jako jeden z komer\u010dn\u011b nejsiln\u011bj\u0161\u00edch sportovn\u00edch podnik\u016f na sv\u011bt\u011b. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">V praxi to znamen\u00e1 um\u00edst\u011bn\u00ed loga na z\u00e1vodn\u00ed vozy, uniformy, taha\u010de a digit\u00e1ln\u00ed prost\u0159edky. Ka\u017ed\u00fd z\u00e1vodn\u00ed v\u00edkend se tak zviditeln\u00edte po cel\u00e9 zemi a z\u00edsk\u00e1te kontakt s jednou z nejv\u011brn\u011bj\u0161\u00edch fanou\u0161kovsk\u00fdch z\u00e1kladen v americk\u00e9m sportu. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partnerstv\u00ed m\u016f\u017eete aktivovat tak\u00e9 prost\u0159ednictv\u00edm pohostinnosti, maloobchodn\u00edch akc\u00ed a zapojen\u00ed B2B. Z\u00e1rove\u0148 se va\u0161e zna\u010dka stane spojenou s rychlost\u00ed, p\u0159esnost\u00ed a sout\u011b\u017en\u00edm duchem motoristick\u00e9ho sportu. Logo na voze je jen za\u010d\u00e1tek, nikoli konec.  <\/span><\/p>\n<h3><b>Dohoda o vys\u00edl\u00e1n\u00ed za 1,1 miliardy dolar\u016f, d\u00edky n\u00ed\u017e je NASCAR v\u0161ude<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tato obchodn\u00ed s\u00edla nevznikla n\u00e1hodou. A   <\/span><a href=\"https:\/\/www.cbssports.com\/nascar\/news\/nascar-announces-new-media-rights-deal-for-2025-and-beyond\/\"><span style=\"font-weight: 400;\">Ro\u010dn\u00ed vys\u00edlac\u00ed smlouva v hodnot\u011b 1,1 miliardy dolar\u016f<\/span><\/a><span style=\"font-weight: 400;\"> s Foxem, NBC, Amazon Prime a TNT p\u0159in\u00e1\u0161\u00ed NASCAR do ob\u00fdvac\u00edch pokoj\u016f, chytr\u00fdch telefon\u016f a na streamovac\u00ed platformy ka\u017ed\u00fd z\u00e1vodn\u00ed v\u00edkend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V obchodn\u00edm kontextu p\u0159edstavuje NASCAR hust\u00e9, geograficky rozlo\u017een\u00e9 publikum, ke kter\u00e9mu maj\u00ed zna\u010dky z r\u016fzn\u00fdch odv\u011btv\u00ed p\u0159\u00edstup zp\u016fsobem, kter\u00fd umo\u017e\u0148uje jen m\u00e1lo jin\u00fdch sportovn\u00edch aktivit.<\/span><\/p>\n<h3><b>Pro\u010d je rok 2026 nejp\u0159esv\u011bd\u010div\u011bj\u0161\u00edm rokem pro z\u00edsk\u00e1n\u00ed sponzorstv\u00ed v NASCAR?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sez\u00f3na 2026 je pro sponzoring NASCAR \u010diteln\u011bj\u0161\u00ed ne\u017e kdykoli p\u0159edt\u00edm.  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fintech.global\/2025\/11\/04\/nascar-partners-with-freeway-insurance-for-2026-series\/\"><span style=\"font-weight: 400;\">Poji\u0161t\u011bn\u00ed Freeway<\/span><\/a><span style=\"font-weight: 400;\"> se p\u0159ipojila jako ofici\u00e1ln\u00ed Premier partner poh\u00e1rov\u00e9 s\u00e9rie a zajistila si tak pr\u00e1va na z\u00e1vody, v\u010detn\u011b Freeway Insurance 500 ve Phoenixu. <\/span> <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/sports.yahoo.com\/local-nascar-team-inks-deal-232333901.html\"><span style=\"font-weight: 400;\">Amazon Prime Video<\/span><\/a><span style=\"font-weight: 400;\"> aktivov\u00e1n jako hlavn\u00ed sponzor vozu \u010d. 9 t\u00fdmu Hendrick Motorsports v n\u011bkolika z\u00e1vodech a\u017e do roku 2027. <\/span> <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/robinhood.com\/us\/en\/newsroom\/robinhood-and-23xi-racing-renew-partnership-for-the-2026-nascar-season\/\"><span style=\"font-weight: 400;\">Robinhood<\/span><\/a><span style=\"font-weight: 400;\"> obnovila a roz\u0161\u00ed\u0159ila sv\u016fj z\u00e1vazek v\u016f\u010di spole\u010dnosti 23XI Racing v r\u00e1mci \u0161esti z\u00e1kladn\u00edch z\u00e1vod\u016f a celosez\u00f3nn\u00edho brandingu. <\/span> <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.autoracing1.com\/pl\/473678\/nascar-news-kyle-busch-lands-financial-services-giant-as-sponsor-for-3-races\/\"><span style=\"font-weight: 400;\">FICO<\/span><\/a><span style=\"font-weight: 400;\"> prodlou\u017eila sv\u00e9 partnerstv\u00ed se st\u00e1j\u00ed Richard Childress Racing a zah\u00e1jila sez\u00f3nu s Kylem Buschem v Martinsville. <\/span> <\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Spojen\u00ed poji\u0161\u0165ovny, streamovac\u00ed platformy, fintechov\u00e9 zna\u010dky a firmy zab\u00fdvaj\u00edc\u00ed se hodnocen\u00edm \u00fav\u011br\u016f je sign\u00e1lem, \u017ee sponzorstv\u00ed NASCAR v roce 2026 funguje jako komer\u010dn\u00ed platforma pro zna\u010dky, kter\u00e9 si uv\u011bdomuj\u00ed, jakou cenu m\u00e1 trval\u00fd p\u0159\u00edstup k publiku.<\/span><\/p>\n<h2><b>Pro\u010d si zna\u010dky vyb\u00edraj\u00ed sponzorstv\u00ed NASCAR v roce 2026?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sponzoring v NASCAR p\u0159in\u00e1\u0161\u00ed soust\u0159ed\u011bn\u00e9, loaj\u00e1ln\u00ed a komer\u010dn\u011b citliv\u00e9 publikum v takov\u00e9m m\u011b\u0159\u00edtku, jak\u00e9mu se m\u016f\u017ee rovnat jen m\u00e1lokter\u00fd sportovn\u00ed podnik.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zna\u010dky si vyb\u00edraj\u00ed NASCAR, proto\u017ee data jasn\u011b ukazuj\u00ed, \u017ee investice je v\u00fdhodn\u00e1. Reklama NASCAR oslovuje des\u00edtky milion\u016f spot\u0159ebitel\u016f b\u011bhem dev\u00edtim\u011bs\u00ed\u010dn\u00ed sez\u00f3ny v televizn\u00edm vys\u00edl\u00e1n\u00ed, na streamovac\u00edch platform\u00e1ch a v zapln\u011bn\u00fdch hal\u00e1ch.   <\/span><\/p>\n<p><b>Sponzorstv\u00ed v NASCAR<\/b><span style=\"font-weight: 400;\"> nab\u00edz\u00ed n\u011bco, co rozt\u0159\u00ed\u0161t\u011bn\u00e9 modern\u00ed medi\u00e1ln\u00ed prost\u0159ed\u00ed poskytuje jen z\u0159\u00eddka: spolehliv\u00e9, m\u011b\u0159iteln\u00e9 publikum, kter\u00e9 se objevuje ka\u017ed\u00fd z\u00e1vodn\u00ed v\u00edkend.<\/span><\/p>\n<h3><b>Sledovanost: T\u00e9m\u011b\u0159 3 miliony fanou\u0161k\u016f ka\u017ed\u00fd z\u00e1vodn\u00ed v\u00edkend<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pr\u016fm\u011brn\u00e1 hodnota poh\u00e1rov\u00e9 s\u00e9rie 2024 <\/span><a href=\"https:\/\/dailydownforce.com\/the-complete-2024-nascar-tv-ratings-tracker\/\"><span style=\"font-weight: 400;\">2,9 milionu div\u00e1k\u016f na body<\/span><\/a><span style=\"font-weight: 400;\">  z\u00e1vod v americk\u00e9 televizi. Denn\u00ed sledov\u00e1n\u00ed televizn\u00ed sledovanosti NASCAR v roce 2024 zaznamenalo v cel\u00e9 sez\u00f3n\u011b 104,9 milionu div\u00e1k\u016f.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sledovanost NASCAR 2024 se udr\u017eela i p\u0159es rostouc\u00ed konkurenci streamingu, co\u017e dokazuje, jak hlubokou div\u00e1ckou v\u011brnost tento sport m\u00e1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na str\u00e1nk\u00e1ch <\/span><a href=\"https:\/\/frontstretch.com\/tv-ratings\/\"><span style=\"font-weight: 400;\">Daytona 500<\/span><\/a><span style=\"font-weight: 400;\">  se nach\u00e1z\u00ed v horn\u00ed \u010d\u00e1sti obr\u00e1zku. Z\u00e1vod v posledn\u00edch letech sleduje na stanici Fox \u0161est a\u017e dev\u011bt milion\u016f div\u00e1k\u016f, co\u017e jej \u0159ad\u00ed mezi nejsledovan\u011bj\u0161\u00ed jednodenn\u00ed sportovn\u00ed ud\u00e1losti ve Spojen\u00fdch st\u00e1tech. Div\u00e1ci z\u00e1vodu NASCAR Daytona 500 p\u0159edstavuj\u00ed pr\u00e9miov\u00fd okam\u017eik zna\u010dky, takov\u00fd druh dosahu jedn\u00e9 ud\u00e1losti, kter\u00fd b\u011b\u017en\u00e9 medi\u00e1ln\u00ed n\u00e1kupy jen z\u0159\u00eddkakdy zopakuj\u00ed.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010c\u00edsla p\u0159esahuj\u00ed obrazovku. Superspeedways pravideln\u011b nav\u0161t\u011bvuj\u00ed davy p\u0159esahuj\u00edc\u00ed 100 000 fanou\u0161k\u016f, a tak se k dosahu vys\u00edl\u00e1n\u00ed p\u0159id\u00e1v\u00e1 i \u017eiv\u00e1 fyzick\u00e1 expozice. <\/span><\/p>\n<h3><b>V\u011brnost fanou\u0161k\u016f: V\u00edce ne\u017e 70 % fanou\u0161k\u016f NASCAR si vyb\u00edr\u00e1 sponzorsk\u00e9 zna\u010dky<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">V\u011brnost fanou\u0161k\u016f NASCAR se p\u0159\u00edmo prom\u00edt\u00e1 do n\u00e1kupn\u00edho chov\u00e1n\u00ed. Nez\u00e1visl\u00fd v\u00fdzkum spole\u010dnosti Performance   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00fdzkum zjistil, \u017ee v\u00edce ne\u017e <\/span><a href=\"https:\/\/adlarge.com\/post\/71-of-nascar-fans-will-choose-a-brand-just-because-theyre-sponsors\"><span style=\"font-weight: 400;\">7 z 10 fanou\u0161k\u016f NASCAR<\/span><\/a><span style=\"font-weight: 400;\">  si t\u00e9m\u011b\u0159 v\u017edy nebo \u010dasto vyb\u00edraj\u00ed v\u00fdrobek sponzora NASCAR nam\u00edsto alternativn\u00edho v\u00fdrobku bez sponzora, a to v\u00fdhradn\u011b kv\u016fli spojen\u00ed se sponzorem. Stejn\u00fd v\u00fdzkum zjistil, \u017ee t\u00e9m\u011b\u0159 6 z 10 fanou\u0161k\u016f NASCAR uv\u00e1d\u00ed vy\u0161\u0161\u00ed d\u016fv\u011bru v produkty nab\u00edzen\u00e9 sponzory NASCAR. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tato hodnota n\u00e1kupn\u00edho z\u00e1m\u011bru p\u0159ekon\u00e1v\u00e1 obdobn\u00e9 ukazatele NFL a NBA, tak\u017ee NASCAR je jednou z nejkonvertibiln\u011bj\u0161\u00edch sponzorsk\u00fdch platforem v americk\u00e9m sportu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pro ka\u017edou zna\u010dku, kter\u00e1 se pt\u00e1, zda se j\u00ed vyplat\u00ed sponzorovat NASCAR, je tato odpov\u011b\u010f nejd\u016fle\u017eit\u011bj\u0161\u00ed. Dosah bez komer\u010dn\u00ed odezvy je jen reklama. NASCAR poskytuje oboj\u00ed.  <\/span><\/p>\n<h3><b>D\u00e9lka sez\u00f3ny: 36 z\u00e1vod\u016f, 10 m\u011bs\u00edc\u016f nep\u0159etr\u017eit\u00e9 expozice zna\u010dky<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Seri\u00e1l NASCAR Cup se v roce 2026 pojede <\/span><a href=\"https:\/\/www.nbcsports.com\/nascar\/2025-nascar-cup-series-schedule\"><span style=\"font-weight: 400;\">36 z\u00e1vod\u016f na 23 m\u00edstech<\/span><\/a><span style=\"font-weight: 400;\">od \u00fanorov\u00e9ho z\u00e1vodu Daytona 500 a\u017e po listopadov\u00fd \u0161ampion\u00e1t. To je 10 m\u011bs\u00edc\u016f nep\u0159etr\u017eit\u00e9ho p\u016fsoben\u00ed zna\u010dky v r\u00e1mci jedin\u00e9ho sponzorsk\u00e9ho programu. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">NFL se hraje 18 t\u00fddn\u016f. NASCAR b\u011b\u017e\u00ed 40 t\u00fddn\u016f. Hlavn\u00ed sponzor na voze poh\u00e1rov\u00e9 s\u00e9rie z\u00edsk\u00e1 v jedn\u00e9 sez\u00f3n\u011b 36 r\u016fzn\u00fdch vys\u00edlac\u00edch bod\u016f, z nich\u017e ka\u017ed\u00fd je samostatnou celost\u00e1tn\u00ed televizn\u00ed ud\u00e1lost\u00ed.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00e9lka sez\u00f3ny NASCAR d\u00e1v\u00e1 sponzor\u016fm n\u011bco, co v\u011bt\u0161ina sport\u016f nem\u016f\u017ee nab\u00eddnout: trval\u00e9 a rostouc\u00ed zviditeln\u011bn\u00ed v t\u00e9m\u011b\u0159 celoro\u010dn\u00edm kalend\u00e1\u0159i. Zna\u010dka se neobjev\u00ed jednou a nezmiz\u00ed. Objevuje se z\u00e1vod za z\u00e1vodem, trh za trhem, po v\u011bt\u0161inu roku.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pr\u00e1v\u011b tato konzistence odli\u0161uje sponzorstv\u00ed NASCAR od kampan\u011b. Funguje jako trval\u00e1 sou\u010d\u00e1st medi\u00e1ln\u00edho prost\u0159ed\u00ed po celou dobu trv\u00e1n\u00ed partnerstv\u00ed. <\/span><\/p>\n<h3><b>Dosah vys\u00edl\u00e1n\u00ed: 7,7 miliardy dolar\u016f ve spole\u010dnostech Fox, NBC, Amazon a TNT Sports<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Spole\u010dnost NASCAR z\u00edskala sedmiletou, <\/span><a href=\"https:\/\/www.sportspro.com\/news\/nascar-broadcast-rights-fox-nbc-tnt-sports-amazon-prime-video-2025\/\"><span style=\"font-weight: 400;\">smlouvu o medi\u00e1ln\u00edch pr\u00e1vech v hodnot\u011b 7,7 miliardy dolar\u016f.<\/span><\/a><span style=\"font-weight: 400;\"> se spole\u010dnostmi Fox, NBC, Amazon Prime Video a TNT Sports na sez\u00f3ny 2025 a\u017e 2031. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">S ro\u010dn\u00ed \u010d\u00e1stkou 1,1 miliardy dolar\u016f se jedn\u00e1 o nejv\u011bt\u0161\u00ed vys\u00edlac\u00ed smlouvu v historii NASCAR. Televizn\u00ed smlouva NASCAR 2026 zahrnuje z\u00e1vody ve voln\u011b vys\u00edlan\u00fdch televizn\u00edch programech, kabelov\u00fdch televiz\u00edch a streamov\u00e1n\u00ed sou\u010dasn\u011b, tak\u017ee se dostane k div\u00e1k\u016fm v\u0161ude, kde konzumuj\u00ed sport. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Smlouva o vys\u00edl\u00e1n\u00ed NASCAR do roku 2031 d\u00e1v\u00e1 sponzor\u016fm tak\u00e9 jistotu. Tato stabilita umo\u017e\u0148uje sponzor\u016fm vytv\u00e1\u0159et dlouhodob\u00e9 aktiva\u010dn\u00ed strategie na z\u00e1klad\u011b zaru\u010den\u00fdch vys\u00edlac\u00edch oken, m\u00edsto aby ka\u017edou sez\u00f3nu znovu vyjedn\u00e1vali o p\u0159edpokladech expozice. <\/span><\/p>\n<h2><b>N\u00e1klady na sponzorstv\u00ed NASCAR v roce 2026 &#8211; \u00dapln\u00e9 rozd\u011blen\u00ed cen podle \u00farovn\u011b<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sponzorstv\u00ed NASCAR v roce 2026 stoj\u00ed od 15 000 dolar\u016f za z\u00e1vod v p\u0159\u00edpad\u011b p\u0159idru\u017een\u00e9ho um\u00edst\u011bn\u00ed v men\u0161\u00edm t\u00fdmu do 500 000 dolar\u016f za z\u00e1vod v p\u0159\u00edpad\u011b prim\u00e1rn\u00edho sponzorstv\u00ed v t\u00fdmu nejvy\u0161\u0161\u00ed poh\u00e1rov\u00e9 s\u00e9rie, p\u0159i\u010dem\u017e prim\u00e1rn\u00ed smlouvy na celou sez\u00f3nu se pohybuj\u00ed od 12 do 35 milion\u016f dolar\u016f ro\u010dn\u011b.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e1klady na sponzorov\u00e1n\u00ed programu NASCAR z\u00e1vis\u00ed na \u010dty\u0159ech prom\u011bnn\u00fdch:  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u00e9rie,  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Konkuren\u010dn\u00ed postaven\u00ed t\u00fdmu,  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Um\u00edst\u011bn\u00ed na vozidle,  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Po\u010det pokryt\u00fdch z\u00e1vod\u016f.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Zna\u010dka, kter\u00e1 se \u00fa\u010dastn\u00ed sout\u011b\u017ee na \u00farovni p\u0159idru\u017een\u00e9ho jezdce, plat\u00ed v\u00fdrazn\u011b m\u00e9n\u011b ne\u017e zna\u010dka, kter\u00e1 se \u00fa\u010dastn\u00ed prim\u00e1rn\u00edho um\u00edst\u011bn\u00ed na poh\u00e1rov\u00e9m voze bojuj\u00edc\u00edm o titul mistra. Ob\u011b slou\u017e\u00ed r\u016fzn\u00fdm rozpo\u010dt\u016fm a r\u016fzn\u00fdm c\u00edl\u016fm. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e1klady na sponzoring NASCAR na z\u00e1vod jsou nejprakti\u010dt\u011bj\u0161\u00edm v\u00fdchoz\u00edm bodem.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">P\u0159idru\u017een\u00e9 sponzorstv\u00ed v programech poh\u00e1rov\u00e9 s\u00e9rie se pohybuje mezi 15 000 a 40 000 dolary za z\u00e1vod.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prim\u00e1rn\u00ed sponzoring sout\u011b\u017en\u00edho poh\u00e1rov\u00e9ho vozu se pohybuje mezi 125 000 a 500 000 dolary za z\u00e1vod.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podle FlowRacers \u010din\u00ed pr\u016fm\u011brn\u00e9 prim\u00e1rn\u00ed v\u00fddaje 400 000 dolar\u016f na z\u00e1vod. Elitn\u00ed programy nejv\u011bt\u0161\u00edch t\u00fdm\u016f dosahuj\u00ed je\u0161t\u011b vy\u0161\u0161\u00edch \u010d\u00e1stek. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Z\u00e1kladn\u00ed smlouvy na celou sez\u00f3nu na poh\u00e1rov\u00e9 \u00farovni se pohybuj\u00ed od 5 do 35 milion\u016f dolar\u016f ro\u010dn\u011b. Konkuren\u010dn\u00ed t\u00fdmy st\u0159edn\u00ed \u00farovn\u011b se pohybuj\u00ed mezi 13 a 19 miliony dolar\u016f za sez\u00f3nu. T\u00fdmy, kter\u00e9 se \u00fa\u010dastn\u00ed \u0161ampion\u00e1tu, dosahuj\u00ed 35 milion\u016f dolar\u016f ro\u010dn\u011b a v\u00edce.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nejlevn\u011bj\u0161\u00ed vstupn\u00ed bod pro sponzory NASCAR je v s\u00e9rii Truck Series a Xfinity Series.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ceny za um\u00edst\u011bn\u00ed spolupracovn\u00edk\u016f se pohybuj\u00ed od 5 000 do 20 000 dolar\u016f za z\u00e1vod. Tyto s\u00e9rie poskytuj\u00ed skute\u010dn\u00e9 zviditeln\u011bn\u00ed ve vys\u00edl\u00e1n\u00ed za zlomek ceny poh\u00e1rov\u00e9 s\u00e9rie. P\u0159edstavuj\u00ed nejdostupn\u011bj\u0161\u00ed cestu pro zna\u010dky, kter\u00e9 se s motoristick\u00fdm sportem teprve seznamuj\u00ed.  <\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>\u00darove\u0148<\/b><\/td>\n<td><b>\u0158ada<\/b><\/td>\n<td><b>Um\u00edst\u011bn\u00ed<\/b><\/td>\n<td><b>Na z\u00e1vod<\/b><\/td>\n<td><b>Cel\u00e1 sez\u00f3na<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Prim\u00e1rn\u00ed &#8211; Nejlep\u0161\u00ed t\u00fdm<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Poh\u00e1rov\u00e1 s\u00e9rie<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kapota, v\u00fdpln\u011b dve\u0159\u00ed, \u010dtvrtiny<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$300,000 &#8211; $500,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12 MILION\u016e DOLAR\u016e &#8211; 35 MILION\u016e DOLAR\u016e<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Prim\u00e1rn\u00ed &#8211; st\u0159edn\u00ed t\u00fdm<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Poh\u00e1rov\u00e1 s\u00e9rie<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kapota, v\u00fdpln\u011b dve\u0159\u00ed, \u010dtvrtiny<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$150,000 &#8211; $300,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5 &#8211; 12 MILION\u016e DOLAR\u016e<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Associate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Poh\u00e1rov\u00e1 s\u00e9rie<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Zadn\u00ed \u010dtvrtinov\u00fd panel, C-sloupek, v\u00edko palubn\u00ed desky<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$15,000 &#8211; $40,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">500 000 USD &#8211; 1,5 MILIONU USD<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Prim\u00e1rn\u00ed &#8211; Nejlep\u0161\u00ed t\u00fdm<\/span><\/td>\n<td><span style=\"font-weight: 400;\">S\u00e9rie Xfinity<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kapota, v\u00fdpln\u011b dve\u0159\u00ed, \u010dtvrtiny<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$50,000 &#8211; $100,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,5 MILIONU DOLAR\u016e &#8211; 3,5 MILIONU DOLAR\u016e<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Prim\u00e1rn\u00ed &#8211; st\u0159edn\u00ed t\u00fdm<\/span><\/td>\n<td><span style=\"font-weight: 400;\">S\u00e9rie Xfinity<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kapota, v\u00fdpln\u011b dve\u0159\u00ed, \u010dtvrtiny<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$20,000 &#8211; $50,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">700 000 &#8211; 1,5 MILIONU DOLAR\u016e<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Associate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0158ada Xfinity<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Zadn\u00ed \u010dtvrtinov\u00fd panel, C-sloupek<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$5,000 &#8211; $15,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">150 000 USD &#8211; 500 000 USD<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Prim\u00e1rn\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">S\u00e9rie n\u00e1kladn\u00edch automobil\u016f<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kapota, v\u00fdpln\u011b dve\u0159\u00ed, zadn\u00ed dve\u0159e<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$10,000 &#8211; $30,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">300 000 &#8211; 900 000 USD<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Associate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">S\u00e9rie kamion\u016f<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Panel dve\u0159\u00ed, zadn\u00ed \u010dtvrtina<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$2,500 &#8211; $8,000<\/span><\/td>\n<td><span style=\"font-weight: 400;\">75 000 &#8211; 250 000 DOLAR\u016e<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">V\u00fd\u0161e sponzorsk\u00e9ho p\u0159\u00edsp\u011bvku na program NASCAR je nakonec strategickou ot\u00e1zkou, nikoli pouze ot\u00e1zkou rozpo\u010dtu. Pro zna\u010dku, kter\u00e1 buduje pov\u011bdom\u00ed na nov\u00e9m trhu, m\u016f\u017ee b\u00fdt efektivn\u011bj\u0161\u00ed smlouva s partnerem Xfinity ne\u017e prim\u00e1rn\u00ed smlouva s poh\u00e1rem.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Glob\u00e1ln\u00ed zna\u010dka usiluj\u00edc\u00ed o trvalou p\u0159\u00edtomnost v n\u00e1rodn\u00edm vys\u00edl\u00e1n\u00ed pot\u0159ebuje poh\u00e1rovou s\u00e9rii na prim\u00e1rn\u00ed \u00farovni. \u00darove\u0148, kterou si zna\u010dka zvol\u00ed, odr\u00e1\u017e\u00ed to, co m\u00e1 partnerstv\u00ed p\u0159in\u00e9st. <\/span><\/p>\n<h3><b>Prim\u00e1rn\u00ed sponzorstv\u00ed: Co z\u00edsk\u00e1te a kolik to stoj\u00ed?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Prim\u00e1rn\u00ed sponzorstv\u00ed NASCAR, nejvy\u0161\u0161\u00ed stupe\u0148 sponzorstv\u00ed voz\u016f NASCAR, poskytuje zna\u010dce plnou vizu\u00e1ln\u00ed kontrolu nad vozem, jezdcem a t\u00fdmov\u00fdmi prost\u0159edky b\u011bhem ka\u017ed\u00e9ho smluvn\u00edho z\u00e1vodn\u00edho v\u00edkendu.<\/span><\/p>\n<h3><b>Kolik stoj\u00ed b\u00fdt hlavn\u00edm sponzorem vozu NASCAR?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">V poh\u00e1rov\u00e9 s\u00e9rii NASCAR se prim\u00e1rn\u00ed sponzoring pohybuje mezi 125 000 a 500 000 dolary za z\u00e1vod.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Z\u00e1kladn\u00ed smlouvy na celou sez\u00f3nu se pohybuj\u00ed v rozmez\u00ed od 13 do 35 milion\u016f dolar\u016f ro\u010dn\u011b v z\u00e1vislosti na postaven\u00ed t\u00fdmu v sout\u011b\u017ei a na \u00farovni podpory propagace.<\/span><\/p>\n<h3><b>Co vlastn\u011b zahrnuj\u00ed prim\u00e1rn\u00ed sponzorsk\u00e9 bal\u00ed\u010dky NASCAR?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sponzorsk\u00e9 bal\u00ed\u010dky NASCAR na z\u00e1kladn\u00ed \u00farovni zahrnuj\u00ed zna\u010dnou \u0161k\u00e1lu prost\u0159edk\u016f.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zna\u010dka zab\u00edr\u00e1 kapotu, televizn\u00ed panel, zadn\u00ed v\u00edko palubn\u00ed desky, lev\u00fd \u010dtvrtinov\u00fd panel a prav\u00fd \u010dtvrtinov\u00fd panel na vozidle. Hasi\u010dsk\u00e1 kombin\u00e9za \u0159idi\u010de a uniformy pit crew nesou zna\u010dku v ka\u017ed\u00e9m detailn\u00edm z\u00e1b\u011bru vys\u00edl\u00e1n\u00ed.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grafika t\u00fdmov\u00e9ho taha\u010de a box\u016f roz\u0161i\u0159uje viditelnost v paddocku a na trati. Sou\u010d\u00e1st\u00ed bal\u00ed\u010dku je tak\u00e9 6 a\u017e 8 pr\u016fjezd\u016f gar\u00e1\u017e\u00ed na z\u00e1vodn\u00ed v\u00edkend, pr\u00e1va na podobizny jezdc\u016f pro komer\u010dn\u00ed vyu\u017eit\u00ed, vyhrazen\u00e9 p\u0159\u00edsp\u011bvky t\u00fdmu na soci\u00e1ln\u00edch s\u00edt\u00edch a pln\u00e1 kontrola barevnosti livrej\u016f pro nasmlouvan\u00e9 z\u00e1vody. <\/span><\/p>\n<h3><b>Pro\u010d je kontrola barvy limuz\u00edny nejcenn\u011bj\u0161\u00edm aktivem v prim\u00e1rn\u00edm sponzoringu NASCAR?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Posledn\u00ed bod je nejd\u016fle\u017eit\u011bj\u0161\u00ed. \u0158\u00edzen\u00ed barevnosti livrej\u00ed znamen\u00e1, \u017ee v\u016fz se stav\u00ed kolem zna\u010dky, ne naopak. T\u00fdm pro tyto z\u00e1vodn\u00ed v\u00edkendy p\u0159eb\u00edr\u00e1 vizu\u00e1ln\u00ed identitu sponzora, nikoli jej\u00ed upravenou verzi.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prim\u00e1rn\u00ed sponzor fakticky vlastn\u00ed vizu\u00e1ln\u00ed identitu vozu pro sv\u00e9 smluvn\u00ed z\u00e1vodn\u00ed v\u00edkendy.  <\/span><\/p>\n<h3><b>P\u0159idru\u017een\u00e9 sponzorstv\u00ed: Vstupn\u00ed \u00farove\u0148 NASCAR od 15 000 dolar\u016f za z\u00e1vod<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">P\u0159idru\u017een\u00e9 sponzorstv\u00ed NASCAR za\u010d\u00edn\u00e1 na 15 000 dolarech za z\u00e1vod v men\u0161\u00edch programech Cup Series a na 5 000 a\u017e 20 000 dolarech za z\u00e1vod v Xfinity a Truck Series.<\/span><\/p>\n<h3><b>Co zahrnuje a co nezahrnuje p\u0159idru\u017een\u00e9 sponzorstv\u00ed NASCAR?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">P\u0159idru\u017een\u00e9 sponzorstv\u00ed zahrnuje um\u00edst\u011bn\u00ed loga na sekund\u00e1rn\u00edch panelech, t\u00fdmov\u00fdch materi\u00e1lech a digit\u00e1ln\u00edch vlastnostech a nav\u00edc i zviditeln\u011bn\u00ed ve vys\u00edl\u00e1n\u00ed, kter\u00e9 je sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho vystoupen\u00ed v z\u00e1vod\u011b.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jedn\u00e1 se o nejlevn\u011bj\u0161\u00ed dostupnou \u00farove\u0148 sponzorstv\u00ed NASCAR. Je tak\u00e9 nejv\u00edce nepochopen\u00e1. P\u0159idru\u017een\u00e9 sponzorstv\u00ed nezahrnuje kapotu, hasi\u010dsk\u00fd oblek jezdce ani kontrolu barvy livrej\u00ed. Tato aktiva pat\u0159\u00ed prim\u00e1rn\u00edmu sponzorovi.     <\/span><\/p>\n<h3><b>Pro\u010d je p\u0159idru\u017een\u00e9 sponzorstv\u00ed nejchyt\u0159ej\u0161\u00edm prvn\u00edm krokem ke sponzorsk\u00fdm p\u0159\u00edle\u017eitostem v NASCAR?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sponzorstv\u00ed NASCAR na \u00farovni p\u0159idru\u017een\u00e9ho sponzora je vhodn\u00e9 pro zna\u010dky, kter\u00e9 si cht\u011bj\u00ed platformu vyzkou\u0161et, ne\u017e se zav\u00e1\u017eou k v\u011bt\u0161\u00edmu programu. Poskytuje skute\u010dn\u00e9 zviditeln\u011bn\u00ed za zlomek prim\u00e1rn\u00ed ceny. P\u0159in\u00e1\u0161\u00ed tak\u00e9 n\u011bco m\u00e9n\u011b z\u0159ejm\u00e9ho: p\u0159\u00edm\u00fd p\u0159\u00edstup k fanou\u0161kovsk\u00e9 z\u00e1kladn\u011b t\u00fdmu, kan\u00e1l\u016fm soci\u00e1ln\u00edch m\u00e9di\u00ed a pohostinsk\u00e9 infrastruktu\u0159e.  <\/span><\/p>\n<h3><b>Od um\u00edst\u011bn\u00ed spolupracovn\u00edka k premi\u00e9rov\u00e9mu partnerovi &#8211; p\u0159\u00edb\u011bh spole\u010dnosti Freeway Insurance<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">V p\u0159idru\u017een\u00e9 \u00farovni za\u010dalo mnoho nejv\u00fdznamn\u011bj\u0161\u00edch obchodn\u00edch vztah\u016f NASCAR. Spole\u010dnost Freeway Insurance vstoupila do NASCAR na skromn\u00e9 \u00farovni, ne\u017e za\u010dala budovat svou p\u0159\u00edtomnost z\u00e1vod po z\u00e1vod\u011b a sez\u00f3nu po sez\u00f3n\u011b.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do roku 2026 bude spole\u010dnost Freeway Insurance ofici\u00e1ln\u00edm partnerem poh\u00e1rov\u00e9 s\u00e9rie s pr\u00e1vy na z\u00e1vody v\u010detn\u011b Freeway Insurance 500 ve Phoenixu.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tato trajektorie z pozice spolupracovn\u00edka na pozici Premier Partner se neodehr\u00e1la n\u00e1hodou. Stalo se tak proto, \u017ee platforma p\u0159inesla m\u011b\u0159itelnou n\u00e1vratnost v ka\u017ed\u00e9 f\u00e1zi investice. <\/span><\/p>\n<h3><b>O&#8217;Reilly Auto Parts Series (d\u0159\u00edve NASCAR Xfinity) &#8211; sponzorstv\u00ed na rok 2026<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Od roku 2026 se NASCAR Xfinity Series p\u0159ejmenuje na <\/span><a href=\"https:\/\/sports.yahoo.com\/article\/nascar-xfinity-series-name-2026-123057935.html\"><span style=\"font-weight: 400;\">NASCAR O&#8217;Reilly Auto Parts Series<\/span><\/a><span style=\"font-weight: 400;\"> na z\u00e1klad\u011b v\u00edcelet\u00e9 smlouvy se spole\u010dnost\u00ed O&#8217;Reilly Auto Parts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na str\u00e1nk\u00e1ch <\/span><a href=\"https:\/\/rtrsports.com\/cs\/blog\/vymena-titularniho-sponzora-nascar-xfinity-oreilly-auto-parts-prevezme-tuto-funkci-v-roce-2026\/\"><span style=\"font-weight: 400;\">V\u00fdm\u011bna titul\u00e1rn\u00edho sponzora NASCAR Xfinity<\/span><\/a><span style=\"font-weight: 400;\">  je jedn\u00edm z nejv\u00fdznamn\u011bj\u0161\u00edch moment\u016f zm\u011bny zna\u010dky v ned\u00e1vn\u00e9 komer\u010dn\u00ed historii s\u00e9rie. Spole\u010dnost Xfinity neopustila NASCAR \u00fapln\u011b. Zna\u010dka pokra\u010duje jako Premier Partner Cup Series, \u010d\u00edm\u017e se odd\u011bluje jej\u00ed z\u00e1vazek k titulu s\u00e9rie od \u0161ir\u0161\u00edch investic do platformy.  <\/span><\/p>\n<h3><b>Kolik stoj\u00ed sponzorov\u00e1n\u00ed vozu NASCAR Xfinity v roce 2026?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">N\u00e1klady na sponzoring seri\u00e1lu NASCAR O&#8217;Reilly Auto Parts Series 2026 jsou v\u00fdrazn\u011b ni\u017e\u0161\u00ed ne\u017e ceny poh\u00e1rov\u00e9 s\u00e9rie. Prim\u00e1rn\u00ed sponzoring se pohybuje mezi 50 000 a 200 000 dolary za z\u00e1vod.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cena p\u0159idru\u017een\u00e9ho sponzorstv\u00ed se pohybuje mezi 5 000 a 20 000 dolary za z\u00e1vod. Prim\u00e1rn\u00ed programy na celou sez\u00f3nu se pohybuj\u00ed mezi 1 a 3,5 milionu dolar\u016f ro\u010dn\u011b. <\/span><\/p>\n<h3><b>Pro\u010d s\u00e9rie O&#8217;Reilly Auto Parts p\u0159in\u00e1\u0161\u00ed dvojn\u00e1sobnou p\u0159\u00edtomnost za zlomek ceny poh\u00e1ru?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Seri\u00e1l se na v\u011bt\u0161in\u011b m\u00edst kon\u00e1 o stejn\u00fdch v\u00edkendech jako poh\u00e1rov\u00e9 z\u00e1vody. Sponzo\u0159i NASCAR Xfinity Series tak maj\u00ed dvojn\u00e1sobnou p\u0159\u00edtomnost na trati za zlomek ceny poh\u00e1rov\u00fdch z\u00e1vod\u016f.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zna\u010dky, kter\u00e9 se ptaj\u00ed, kolik stoj\u00ed sponzorov\u00e1n\u00ed vozu NASCAR Xfinity, v\u011bd\u00ed, \u017ee tato s\u00e9rie je nejdostupn\u011bj\u0161\u00ed n\u00e1rodn\u00ed vys\u00edlac\u00ed platformou v ekosyst\u00e9mu NASCAR.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spole\u010dnost O&#8217;Reilly Auto Parts je jedn\u00edm z nejv\u011bt\u0161\u00edch prodejc\u016f automobilov\u00fdch d\u00edl\u016f ve Spojen\u00fdch st\u00e1tech. Jej\u00ed rozhodnut\u00ed z\u00edskat v\u00edcelet\u00fd titul potvrzuje, \u017ee druh\u00e1 \u00farove\u0148 NASCAR m\u00e1 pro zna\u010dky, kter\u00e9 si uv\u011bdomuj\u00ed, co p\u0159in\u00e1\u0161\u00ed konzistentn\u00ed n\u00e1rodn\u00ed publicita, velkou obchodn\u00ed hodnotu. <\/span><\/p>\n<h3><b>NASCAR Craftsman Truck Series: Nejdostupn\u011bj\u0161\u00ed vstupn\u00ed bod<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Seri\u00e1l NASCAR Craftsman Truck Series je nejdostupn\u011bj\u0161\u00ed n\u00e1rodn\u00ed sponzorskou platformou v ekosyst\u00e9mu NASCAR &#8211; prim\u00e1rn\u00ed sponzoring za\u010d\u00edn\u00e1 na 15 000 dolarech za z\u00e1vod.<\/span><\/p>\n<h3><b>Kolik stoj\u00ed sponzorstv\u00ed Craftsman Truck Series &#8211; Kompletn\u00ed rozpis cen<\/b><\/h3>\n<p><b>N\u00e1klady na sponzorov\u00e1n\u00ed NASCAR<\/b><span style=\"font-weight: 400;\">  Automobil Craftsman Truck Series vyd\u011bl\u00e1v\u00e1 na z\u00e1kladn\u00ed \u00farovni 15 000 a\u017e 50 000 dolar\u016f za z\u00e1vod. Cel\u00e1 sez\u00f3na prim\u00e1rn\u00edho sponzoringu se pohybuje mezi 540 000 a 1,8 milionu dolar\u016f ro\u010dn\u011b. To z n\u011bj d\u011bl\u00e1    <\/span><b>Nejlevn\u011bj\u0161\u00ed sponzoring NASCAR<\/b><span style=\"font-weight: 400;\"> dostupn\u00fd na z\u00e1kladn\u00ed \u00farovni jak\u00e9koli n\u00e1rodn\u00ed s\u00e9rie NASCAR.<\/span><\/p>\n<h3><b>Pro\u010d je seri\u00e1l Craftsman Truck Series nejchyt\u0159ej\u0161\u00edm vstupn\u00edm bodem do sponzorsk\u00fdch bal\u00ed\u010dk\u016f NASCAR?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Truck Series po\u0159\u00e1d\u00e1 23 z\u00e1vod\u016f za sez\u00f3nu po cel\u00fdch Spojen\u00fdch st\u00e1tech. Na n\u011bkolika zast\u00e1vk\u00e1ch v kalend\u00e1\u0159i sd\u00edl\u00ed m\u00edsta a v\u00edkendy se z\u00e1vody Cupu a O&#8217;Reilly Auto Parts Series, co\u017e umo\u017e\u0148uje sponzor\u016fm \u00fa\u010dast na trati v\u00edce s\u00e9ri\u00ed na jedn\u00e9 akci.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vys\u00edlac\u00ed bal\u00ed\u010dek p\u0159in\u00e1\u0161\u00ed celost\u00e1tn\u00ed televizn\u00ed vys\u00edl\u00e1n\u00ed za cenu, kter\u00e9 se prim\u00e1rn\u00ed nab\u00eddky Cupu a Xfinity nemohou rovnat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pro zna\u010dky s rozpo\u010dtem do 50 000 dolar\u016f na z\u00e1vod je Craftsman Truck Series doporu\u010den\u00fdm vstupn\u00edm bodem do sponzoringu NASCAR.<\/span><\/p>\n<h2><b>Co vlastn\u011b sponzorstv\u00ed NASCAR zahrnuje?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sponzorsk\u00e1 pr\u00e1va NASCAR zahrnuj\u00ed \u010dty\u0159i r\u016fzn\u00e9 kategorie: viditelnost na voze a v t\u00fdmu, vys\u00edlac\u00ed a medi\u00e1ln\u00ed pr\u00e1va, pohostinnost a p\u0159\u00edstup k B2B a pr\u00e1va na komer\u010dn\u00ed vyu\u017eit\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pochopit, jak funguje sponzoring v NASCAR, znamen\u00e1 pochopit, \u017ee logo na voze je v\u00fdchoz\u00edm bodem, nikoli celkovou investic\u00ed. Ka\u017ed\u00e1 kategorie p\u0159in\u00e1\u0161\u00ed samostatnou obchodn\u00ed n\u00e1vratnost. Dohromady se tak sponzorsk\u00e9 bal\u00ed\u010dky NASCAR \u0159ad\u00ed mezi nejkomplexn\u011bj\u0161\u00ed v americk\u00e9m sportu.  <\/span><\/p>\n<ol>\n<li><b>  Viditelnost ve voze a v t\u00fdmu<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Um\u00edst\u011bn\u00ed na voze je nejviditeln\u011bj\u0161\u00edm prvkem toho, co sponzo\u0159i NASCAR dost\u00e1vaj\u00ed. Prim\u00e1rn\u00ed sponzor zab\u00edr\u00e1 kapotu, televizn\u00ed panel, zadn\u00ed v\u00edko palubn\u00ed desky, lev\u00fd \u010dtvrtinov\u00fd panel, prav\u00fd \u010dtvrtinov\u00fd panel, hasi\u010dskou kombin\u00e9zu jezdce a uniformy pit crew.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grafika t\u00fdmov\u00e9ho taha\u010de a box\u016f nese zna\u010dku v paddocku i p\u0159i p\u0159enosu z trati.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P\u0159idru\u017een\u00fd sponzor z\u00edsk\u00e1 sekund\u00e1rn\u00ed um\u00edst\u011bn\u00ed panelu na voze a majetku t\u00fdmu. Ka\u017ed\u00e9 um\u00edst\u011bn\u00ed se objev\u00ed v celost\u00e1tn\u00ed televizi b\u011bhem 36 z\u00e1vod\u016f. <\/span><\/p>\n<ol start=\"2\">\n<li><b>  Vys\u00edlac\u00ed a medi\u00e1ln\u00ed pr\u00e1va<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">V\u0161echny z\u00e1vody NASCAR Cup Series se vys\u00edlaj\u00ed na stanic\u00edch Fox, NBC, Amazon Prime Video a TNT Sports v r\u00e1mci sedmilet\u00e9 vys\u00edlac\u00ed smlouvy v hodnot\u011b 7,7 miliardy dolar\u016f, kter\u00e1 plat\u00ed do roku 2031.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sponzo\u0159i z\u00edsk\u00e1vaj\u00ed pr\u00e1vo pou\u017e\u00edvat ofici\u00e1ln\u00ed z\u00e1b\u011bry ze z\u00e1vodu ve sv\u00e9m marketingu a komunikaci. To znamen\u00e1, \u017ee zna\u010dka m\u016f\u017ee pou\u017e\u00edt obsah z trati ve sv\u00fdch vlastn\u00edch digit\u00e1ln\u00edch kan\u00e1lech, reklamn\u00edch kampan\u00edch a maloobchodn\u00edch akc\u00edch a roz\u0161\u00ed\u0159it tak p\u016fsobnost vys\u00edl\u00e1n\u00ed daleko za hranice samotn\u00e9ho z\u00e1vodn\u00edho v\u00edkendu. <\/span><\/p>\n<ol start=\"3\">\n<li><b>  Pohostinstv\u00ed a p\u0159\u00edstup B2B<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Prim\u00e1rn\u00ed sponzo\u0159i obdr\u017e\u00ed 6 a\u017e 8 hork\u00fdch vstup\u016f do gar\u00e1\u017ee na z\u00e1vodn\u00ed v\u00edkend. P\u0159idru\u017een\u00ed sponzo\u0159i obdr\u017e\u00ed 2.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tyto vstupenky umo\u017e\u0148uj\u00ed p\u0159\u00edstup do gar\u00e1\u017ee, boxov\u00e9 uli\u010dky a t\u00fdmov\u00e9ho prost\u0159ed\u00ed, \u010d\u00edm\u017e vytv\u00e1\u0159ej\u00ed pohostinnost a B2B platformu pro z\u00e1bavu, kterou m\u016f\u017ee napodobit jen m\u00e1lokter\u00fd sport.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Z\u00e1vodn\u00ed v\u00edkendy NASCAR prob\u00edhaj\u00ed od \u010dtvrtka do ned\u011ble, co\u017e sponzor\u016fm poskytuje v\u00edce \u010dasu na z\u00e1bavu B2B na jednu ud\u00e1lost ne\u017e kter\u00fdkoli jin\u00fd den v americk\u00e9m sportu. Na tomto z\u00e1kladu stoj\u00ed vystoupen\u00ed jezdc\u016f, p\u0159\u00edstup do VIP apartm\u00e1 a z\u00e1\u017eitky t\u00fdm\u016f. <\/span><\/p>\n<ol start=\"4\">\n<li><b>  Pr\u00e1va na komer\u010dn\u00ed vyu\u017eit\u00ed<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Sponzo\u0159i z\u00edsk\u00e1vaj\u00ed pr\u00e1va na podobizny \u0159idi\u010d\u016f pro pou\u017eit\u00ed v reklam\u011b, maloobchodn\u00edch propaga\u010dn\u00edch akc\u00edch a digit\u00e1ln\u00edm obsahu.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prim\u00e1rn\u00ed sponzo\u0159i na \u00farovni poh\u00e1ru nesou tak\u00e9 ofici\u00e1ln\u00ed ozna\u010den\u00ed sv\u00e9ho partnerstv\u00ed, nap\u0159\u00edklad ofici\u00e1ln\u00ed partner jmenovan\u00e9ho t\u00fdmu nebo jezdce.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toto ozna\u010den\u00ed roz\u0161i\u0159uje sponzorstv\u00ed na maloobchodn\u00ed prost\u0159ed\u00ed, co-brandov\u00e9 kampan\u011b a obchodn\u00ed marketingov\u00e9 aktivity, kter\u00e9 funguj\u00ed nez\u00e1visle na kalend\u00e1\u0159i z\u00e1vod\u016f.<\/span><\/p>\n<h2><b>Sponzoring NASCAR v roce 2026: Kdo sponzoruje a jak\u00e9 jsou smlouvy?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sponzo\u0159i sez\u00f3ny NASCAR 2026 zahrnuj\u00ed poji\u0161\u0165ovnictv\u00ed, fintech, obrann\u00e9 technologie, streamov\u00e1n\u00ed, pivo a spot\u0159ebn\u00ed zbo\u017e\u00ed, co\u017e potvrzuje, \u017ee sponzo\u0159i NASCAR 2026 p\u0159edstavuj\u00ed nej\u0161ir\u0161\u00ed mix kategori\u00ed v ned\u00e1vn\u00e9 historii sportu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zna\u010dky, kter\u00e9 sponzoruj\u00ed NASCAR 2026, se d\u011bl\u00ed na dv\u011b jasn\u00e9 skupiny:  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofici\u00e1ln\u00ed partne\u0159i \u0159ady Premier<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hlavn\u00ed sponzo\u0159i na \u00farovni t\u00fdmu.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ob\u011b \u00farovn\u011b jsou aktivn\u00ed a roz\u0161i\u0159uj\u00ed se.<\/span><\/p>\n<p><b>Partne\u0159i NASCAR 2026 Premier<\/b><\/p>\n<p><span style=\"font-weight: 400;\">NASCAR <\/span><a href=\"https:\/\/www.si.com\/onsi\/racing-america\/news\/nascar-lands-a-new-multi-year-premier-partner-beginning-in-2026\"><span style=\"font-weight: 400;\">\u010dty\u0159i premi\u00e9rov\u00ed partne\u0159i pro rok 2026<\/span><\/a><span style=\"font-weight: 400;\"> Coca-Cola jako ofici\u00e1ln\u00ed ob\u010derstven\u00ed pro fanou\u0161ky, Busch Light a Anheuser-Busch jako ofici\u00e1ln\u00ed pivo, Xfinity a Comcast jako ofici\u00e1ln\u00ed kabelov\u00e1 televize a Freeway Insurance jako nejnov\u011bj\u0161\u00ed Premier Partner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Freeway Insurance NASCAR 2026 zapln\u00ed m\u00edsto uvoln\u011bn\u00e9 spole\u010dnost\u00ed GEICO, kter\u00e1 ode\u0161la po sez\u00f3n\u011b 2024 a zanechala kategorii poji\u0161t\u011bn\u00ed bez Premier Partnera a\u017e do sez\u00f3ny 2025.  <\/span><\/p>\n<p><a href=\"https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/11\/02\/freeway-fills-nascars-insurance-category-after-geico-departure\/\"><span style=\"font-weight: 400;\">Poji\u0161t\u011bn\u00ed Freeway<\/span><\/a><span style=\"font-weight: 400;\"> se p\u0159ihl\u00e1sila nejen jako partner seri\u00e1lu, ale tak\u00e9 jako dr\u017eitel z\u00e1vodn\u00edho opr\u00e1vn\u011bn\u00ed, \u010d\u00edm\u017e si zajistila z\u00e1vod Freeway Insurance 500 na okruhu Phoenix Raceway. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Spole\u010dnost Xfinity si zachovala status Premier Partner na \u00farovni Cup Series, p\u0159esto\u017ee neobnovila titul\u00e1rn\u00ed sponzorstv\u00ed s\u00e9rie druh\u00e9 \u00farovn\u011b, kter\u00e1 se nyn\u00ed p\u0159ejmenovala na NASCAR O&#8217;Reilly Auto Parts Series.<\/span><\/p>\n<p><b>V\u00fdznamn\u00e9 dohody t\u00fdm\u016f v NASCAR 2026<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.hendrickmotorsports.com\/news\/2025\/1\/8\/prime-video-sponsor-chase-elliott-no-9-hendrick-motorsports-chevy\"><span style=\"font-weight: 400;\">Sponzorstv\u00ed Amazon Prime Video NASCAR 2026<\/span><\/a><span style=\"font-weight: 400;\">  se zapsal do historie spole\u010dnosti Hendrick Motorsports. Amazon Prime Video je hlavn\u00edm sponzorem Chevroletu \u010d. 9 Chase Elliotta pro z\u00e1vody v Talladega, Texasu a All-Star Race. Je to poprv\u00e9, kdy streamovac\u00ed platforma zaujala prim\u00e1rn\u00ed pozici na voze poh\u00e1rov\u00e9 s\u00e9rie.  <\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/progressive.mediaroom.com\/news-releases\/?item=122554&amp;asPDF=1\"><span style=\"font-weight: 400;\">Poji\u0161t\u011bn\u00ed Progressive<\/span><\/a><span style=\"font-weight: 400;\"> se vrac\u00ed na druhou sez\u00f3nu jako hlavn\u00ed sponzor Toyoty \u010d. 11 Joe Gibbs Racing Dennyho Hamlina a v roce 2026 pokryje 11 z\u00e1vod\u016f poh\u00e1rov\u00e9 s\u00e9rie.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spole\u010dnost FICO aktivovala a <\/span><a href=\"https:\/\/www.autoracing1.com\/pl\/473678\/nascar-news-kyle-busch-lands-financial-services-giant-as-sponsor-for-3-races\/\"><span style=\"font-weight: 400;\">prim\u00e1rn\u00ed dohodu o 3 z\u00e1vodech<\/span><\/a><span style=\"font-weight: 400;\">  na voze Chevrolet \u010d. 8 t\u00fdmu Richard Childress Racing Kylea Busche. Spole\u010dnost poskytuj\u00edc\u00ed \u00fav\u011brov\u00e9 sk\u00f3re, kter\u00e1 zauj\u00edm\u00e1 prim\u00e1rn\u00ed pozici na poh\u00e1rov\u00e9m voze, p\u0159edstavuje jeden z nejz\u0159eteln\u011bj\u0161\u00edch p\u0159\u00edklad\u016f hodnoty NASCAR jako platformy zna\u010dky B2B v roce 2026. <\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.23xiracing.com\/post\/robinhood-expands-partnership-with-23xi-racing\"><span style=\"font-weight: 400;\">Spole\u010dnost Robinhood roz\u0161\u00ed\u0159ila svou p\u0159\u00edtomnost<\/span><\/a><span style=\"font-weight: 400;\"> 23XI Racing od \u00favodn\u00edho z\u00e1vodu v Dayton\u011b v roce 2026, a to s Bubbou Wallacem v z\u00e1vodn\u00edm voze \u010d. 23 a Tylerem Reddickem v z\u00e1vodn\u00edm voze \u010d. 45.<\/span><span style=\"font-weight: 400;\">\n<p><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Anduril, spole\u010dnost p\u016fsob\u00edc\u00ed v oblasti obrany a technologi\u00ed, podepsala smlouvu s <\/span><a href=\"https:\/\/slicksandsticks.com\/2025\/10\/22\/anduril-strikes-hendrick-motorsports-sponsorship-deal-in-nascar\/\"><span style=\"font-weight: 400;\">v\u00edceletou prim\u00e1rn\u00ed smlouvu se spole\u010dnost\u00ed Hendrick Motorsports.<\/span><\/a><span style=\"font-weight: 400;\"> na dva z\u00e1vody ro\u010dn\u011b a\u017e do roku 2028, v\u010detn\u011b San Diega a Chicagolandu v roce 2026.<\/span><\/li>\n<\/ul>\n<p><b>Charter Settlement &#8211; Sign\u00e1l struktur\u00e1ln\u00ed stability<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Po vy\u0159e\u0161en\u00ed antimonopoln\u00ed \u017ealoby mezi NASCAR a jej\u00edmi t\u00fdmy stoj\u00ed sponzorsk\u00e9 prost\u0159ed\u00ed NASCAR 2026 na pevn\u011bj\u0161\u00edch z\u00e1kladech. Ocen\u011bn\u00ed charty po urovn\u00e1n\u00ed sporu prudce vzrostlo.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">V prosinci 2025 bylo ozn\u00e1meno, \u017ee evergreen charty nyn\u00ed nesou ocen\u011bn\u00ed <\/span><a href=\"https:\/\/www.sportskeeda.com\/nascar\/news-nascar-charter-values-skyrocket-evergreen-deal-antitrust-lawsuit-settlement-reports\"><span style=\"font-weight: 400;\">p\u0159esahuj\u00edc\u00ed 50 milion\u016f dolar\u016f<\/span><\/a><span style=\"font-weight: 400;\">USD, p\u0159i\u010dem\u017e n\u011bkter\u00e9 odhady dosahuj\u00ed 90 a\u017e 100 milion\u016f USD. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Tato \u00farove\u0148 ocen\u011bn\u00ed aktiv signalizuje dlouhodobou d\u016fv\u011bru instituc\u00ed v tento sport. Zna\u010dky, kter\u00e9 v roce 2026 vstoup\u00ed do v\u00edcelet\u00fdch sponzorsk\u00fdch program\u016f, tak \u010din\u00ed v prost\u0159ed\u00ed, kde je stabilita t\u00fdm\u016f a obchodn\u00ed kontinuita jist\u011bj\u0161\u00ed ne\u017e kdykoli v ned\u00e1vn\u00e9 historii. <\/span><\/p>\n<h3><b>Freeway Insurance &#8211; nov\u00fd hlavn\u00ed partner NASCAR pro rok 2026<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Poji\u0161\u0165ovna Freeway Insurance NASCAR 2026 p\u0159ich\u00e1z\u00ed jako \u010dtvrt\u00fd Premier Partner NASCAR a nahrazuje tak spole\u010dnost GEICO, kter\u00e1 ode\u0161la po sez\u00f3n\u011b 2024 a ponechala kategorii poji\u0161t\u011bn\u00ed neobsazenou po celou sez\u00f3nu 2025.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jedinou novinkou na \u00farovni NASCAR Premier Partner 2026 je spole\u010dnost Freeway Insurance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partnerstv\u00ed p\u0159esahuje r\u00e1mec zna\u010dky na \u00farovni s\u00e9rie. Spole\u010dnost Freeway Insurance vlastn\u00ed pr\u00e1va na pojmenov\u00e1n\u00ed z\u00e1vodu Freeway Insurance 500 na okruhu Phoenix Raceway na podzim 2026, \u010d\u00edm\u017e se zna\u010dka dostane do celost\u00e1tn\u00edho vys\u00edl\u00e1n\u00ed na stanic\u00edch Fox, NBC, Amazon Prime Video a TNT Sports pro jeden z hlavn\u00edch z\u00e1vod\u016f poh\u00e1rov\u00e9ho kalend\u00e1\u0159e. <\/span><\/p>\n<h3><b>Amazon Prime Video &#8211; prvn\u00ed streamovac\u00ed platforma, kter\u00e1 sponzoruje poh\u00e1rov\u00fd v\u016fz NASCAR<\/b><\/h3>\n<p><b>Sponzorstv\u00ed Amazon Prime Video NASCAR 2026<\/b><span style=\"font-weight: 400;\"> se zapisuje do historie jako prvn\u00ed streamovac\u00ed platforma, kter\u00e1 slou\u017e\u00ed jako <\/span><a href=\"https:\/\/www.autoracing1.com\/pl\/440013\/nascar-news-amazon-prime-video-to-sponsor-chase-elliott-for-3-races\/\"><span style=\"font-weight: 400;\">hlavn\u00edm sponzorem vozu s\u00e9rie NASCAR Cup.<\/span><\/a><span style=\"font-weight: 400;\">a aktivuje se na voze Chevrolet \u010d. 9 Hendrick Motorsports Chase Elliotta v n\u011bkolika z\u00e1vodech a\u017e do roku 2027.<\/span><\/p>\n<p><b>Jak\u00e9 sponzorsk\u00e9 bal\u00ed\u010dky pro NASCAR zajistila spole\u010dnost Amazon Prime Video?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Partnerstv\u00ed se vztahuje na 3 vystoupen\u00ed v hlavn\u00edch z\u00e1vodech ro\u010dn\u011b a na celosez\u00f3nn\u00ed p\u0159idru\u017een\u00e9 sponzorstv\u00ed. Mezi potvrzen\u00e9 hlavn\u00ed z\u00e1vody pat\u0159\u00ed Talladega Superspeedway, Kansas Speedway a All-Star Race na North Wilkesboro Speedway. <\/span><\/p>\n<p><b>Kolik stoj\u00ed sponzorstv\u00ed NASCAR od Amazon Prime Video?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Spole\u010dnosti Hendrick Motorsports a Amazon nezve\u0159ejnily p\u0159esnou hodnotu dohody. Na z\u00e1klad\u011b zve\u0159ejn\u011bn\u00fdch cenov\u00fdch rozp\u011bt\u00ed prim\u00e1rn\u00edho sponzoringu u t\u00fdm\u016f nejvy\u0161\u0161\u00ed \u00farovn\u011b v poh\u00e1ru se srovnateln\u00e9 prim\u00e1rn\u00ed smlouvy na t\u0159i z\u00e1vody na t\u00e9to \u00farovni pohybuj\u00ed mezi 1,5 a 4 miliony dolar\u016f bez zapo\u010dten\u00ed n\u00e1klad\u016f na aktivaci. <\/span><\/p>\n<p><b>Jak dvoj\u00ed role spole\u010dnosti Amazon jako vys\u00edlatele a sponzora maximalizuje mo\u017enosti sponzoringu NASCAR?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pokud jde o <\/span><b>kolik Amazon zaplatil za NASCAR<\/b><span style=\"font-weight: 400;\">  pr\u00e1va, je odpov\u011b\u010f na ot\u00e1zku vys\u00edl\u00e1n\u00ed jasn\u011bj\u0161\u00ed. Spole\u010dnost Amazon Prime Video m\u00e1 pod\u00edl na sedmilet\u00e9 smlouv\u011b na medi\u00e1ln\u00ed pr\u00e1va NASCAR v hodnot\u011b 7,7 miliardy dolar\u016f, kter\u00e1 plat\u00ed do roku 2031.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kombinace vys\u00edlac\u00edch pr\u00e1v a sponzorstv\u00ed prim\u00e1rn\u00edho t\u00fdmu d\u00e1v\u00e1 spole\u010dnosti Amazon dvoj\u00ed p\u0159\u00edtomnost ve sportu, jednak jako platform\u011b, kter\u00e1 p\u0159en\u00e1\u0161\u00ed z\u00e1vody, a jednak jako zna\u010dce, kter\u00e1 se objevuje na vozech v nich.<\/span><\/p>\n<h2><b>Jak m\u011b\u0159it n\u00e1vratnost investic do sponzoringu NASCAR?<\/b><\/h2>\n<p><b>N\u00e1vratnost investic do sponzorstv\u00ed NASCAR<\/b><span style=\"font-weight: 400;\"> ve \u010dty\u0159ech r\u016fzn\u00fdch pil\u00ed\u0159\u00edch: <\/span> <\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Medi\u00e1ln\u00ed hodnota,  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Potrub\u00ed B2B,  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spot\u0159ebitelsk\u00e9 metriky,  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digit\u00e1ln\u00ed v\u00fdkon.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Zna\u010dky, kter\u00e9 sleduj\u00ed v\u0161echny \u010dty\u0159i typy, si vytv\u00e1\u0159ej\u00ed ucelen\u00fd obraz o tom, co jejich investice skute\u010dn\u011b p\u0159in\u00e1\u0161ej\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e1vratnost investic do sponzoringu NASCAR z\u00e1vis\u00ed pouze na tom, jak d\u016fsledn\u011b ji zna\u010dka m\u011b\u0159\u00ed. Logo na voze vytv\u00e1\u0159\u00ed hodnotu ve v\u0161ech t\u011bchto pil\u00ed\u0159\u00edch sou\u010dasn\u011b. V\u011bt\u0161ina zna\u010dek sleduje pouze jeden nebo dva.    <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ti, kte\u0159\u00ed sleduj\u00ed v\u0161echny \u010dty\u0159i, trvale vykazuj\u00ed v\u00fdnosy, kter\u00e9 ospravedl\u0148uj\u00ed a roz\u0161i\u0159uj\u00ed jejich investice rok od roku. Vyplat\u00ed se zna\u010dce sponzoring NASCAR? Odpov\u011b\u010f se skr\u00fdv\u00e1 v m\u011b\u0159en\u00ed, nikoli v instinktu.  <\/span><\/p>\n<ol>\n<li><b>  Hodnota m\u00e9di\u00ed<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Sledov\u00e1n\u00ed medi\u00e1ln\u00ed hodnoty poskytuje sponzor\u016fm nez\u00e1visl\u00e9, kvantifikovan\u00e9 m\u011b\u0159en\u00ed expozice vys\u00edl\u00e1n\u00ed. Firmy, v\u010detn\u011b spole\u010dnost\u00ed Joyce Julius a Nielsen, sleduj\u00ed ka\u017ed\u00fd v\u00fdskyt zna\u010dky sponzora na obrazovce p\u0159i vys\u00edl\u00e1n\u00ed z\u00e1vodu a vypo\u010d\u00edt\u00e1vaj\u00ed n\u00e1klady odpov\u00eddaj\u00edc\u00ed n\u00e1kupu t\u00e9to expozice prost\u0159ednictv\u00edm b\u011b\u017en\u00e9 reklamy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prim\u00e1rn\u00ed sponzor sout\u011b\u017en\u00edho vozu poh\u00e1rov\u00e9 s\u00e9rie vygeneruje za sez\u00f3nu ekvivalentn\u00ed medi\u00e1ln\u00ed hodnotu mezi 5 a 15 miliony dolar\u016f v z\u00e1vislosti na v\u00fdkonech t\u00fdmu na trati a vys\u00edlac\u00edm \u010dase.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toto \u010d\u00edslo zahrnuje televizn\u00ed vystoupen\u00ed na stanic\u00edch Fox, NBC, Amazon Prime Video a TNT Sports b\u011bhem 36 z\u00e1vodn\u00edch v\u00edkend\u016f. Pro zna\u010dky, kter\u00e9 hodnot\u00ed   <\/span><b>jak m\u011b\u0159it n\u00e1vratnost investic do sponzoringu NASCAR<\/b><span style=\"font-weight: 400;\">, sledov\u00e1n\u00ed medi\u00e1ln\u00ed hodnoty je nejl\u00e9pe m\u011b\u0159iteln\u00fdm v\u00fdchoz\u00edm bodem.<\/span><\/p>\n<ol start=\"2\">\n<li><b>  Potrub\u00ed B2B<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">P\u0159\u00edstup k pohostinstv\u00ed se pro sponzory, kte\u0159\u00ed jej vyu\u017e\u00edvaj\u00ed z\u00e1m\u011brn\u011b, m\u011bn\u00ed p\u0159\u00edmo v obchodn\u00ed potrub\u00ed.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prim\u00e1rn\u00ed sponzo\u0159i obdr\u017e\u00ed 6 a\u017e 8 hork\u00fdch vstup\u016f do gar\u00e1\u017ee na z\u00e1vodn\u00ed v\u00edkend. Z\u00e1vodn\u00ed v\u00edkendy NASCAR prob\u00edhaj\u00ed od \u010dtvrtka do ned\u011ble, co\u017e p\u0159edstavuje 4 dny z\u00e1bavy B2B na jednu ud\u00e1lost, co\u017e je v\u00edce ne\u017e jak\u00fdkoli jin\u00fd den z\u00e1pasu v americk\u00e9m sportu. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zna\u010dky, kter\u00e9 sleduj\u00ed smlouvy vych\u00e1zej\u00edc\u00ed ze setk\u00e1n\u00ed o z\u00e1vodn\u00edm v\u00edkendu, pohostinn\u00fdch akc\u00ed pro klienty a p\u0159edstaven\u00ed v paddocku, d\u016fsledn\u011b identifikuj\u00ed sponzoring jako p\u0159\u00edm\u00fd zdroj p\u0159\u00edjm\u016f.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Samotn\u00e1 n\u00e1vratnost B2B ospravedl\u0148uje pohostinnostn\u00ed slo\u017eku n\u00e1vratnosti investic do sponzorstv\u00ed NASCAR pro mnoho firemn\u00edch sponzor\u016f p\u016fsob\u00edc\u00edch v konkuren\u010dn\u00edm prodejn\u00edm prost\u0159ed\u00ed.<\/span><\/p>\n<ol start=\"3\">\n<li><b>  Spot\u0159ebitelsk\u00e9 metriky<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">V\u00fdzkum p\u0159ed a po p\u0159ipomenut\u00ed zna\u010dky m\u011b\u0159\u00ed p\u0159\u00edm\u00fd dopad sponzorstv\u00ed NASCAR na pov\u011bdom\u00ed spot\u0159ebitel\u016f a jejich n\u00e1kupn\u00ed chov\u00e1n\u00ed. Nez\u00e1visl\u00fd v\u00fdzkum spole\u010dnosti Performance Research zjistil, \u017ee v\u00edce ne\u017e 70 % fanou\u0161k\u016f NASCAR si t\u00e9m\u011b\u0159 v\u017edy nebo \u010dasto vyb\u00edr\u00e1 zna\u010dku sponzora m\u00edsto alternativy bez sponzora. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toto m\u011b\u0159\u00edtko n\u00e1kupn\u00edho z\u00e1m\u011bru je vy\u0161\u0161\u00ed ne\u017e v p\u0159\u00edpad\u011b NFL a NBA. Zna\u010dky, kter\u00e9 si p\u0159ed sez\u00f3nou a po n\u00ed nechaj\u00ed zpracovat studie o vyvol\u00e1n\u00ed zna\u010dky na z\u00e1klad\u011b tohoto ukazatele.   <\/span><a href=\"https:\/\/adlarge.com\/post\/71-of-nascar-fans-will-choose-a-brand-just-because-theyre-sponsors\"><span style=\"font-weight: 400;\">71% referen\u010dn\u00ed hodnota<\/span><\/a><span style=\"font-weight: 400;\"> mohou sledovat pohyb v pov\u011bdom\u00ed, zva\u017eov\u00e1n\u00ed a n\u00e1kupn\u00edm z\u00e1m\u011bru, kter\u00fd lze p\u0159\u00edmo p\u0159ipsat aktivaci NASCAR. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Sledov\u00e1n\u00ed spot\u0159ebitelsk\u00fdch metrik odpov\u00edd\u00e1 na ot\u00e1zku, zda se zna\u010dce vyplat\u00ed sponzorovat NASCAR, sp\u00ed\u0161e na z\u00e1klad\u011b dat ne\u017e p\u0159edpoklad\u016f.<\/span><\/p>\n<ol start=\"4\">\n<li><b>  N\u00e1vratnost investic do digit\u00e1ln\u00edch technologi\u00ed<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Sledov\u00e1n\u00ed digit\u00e1ln\u00ed v\u00fdkonnosti m\u011b\u0159\u00ed n\u00e1v\u0161t\u011bvnost z p\u0159\u00edsp\u011bvk\u016f t\u00fdmu na soci\u00e1ln\u00edch s\u00edt\u00edch, m\u00edru zapojen\u00ed do obsahu pod spole\u010dnou zna\u010dkou a \u00fadaje o konverz\u00edch z URL adres kampan\u00ed specifick\u00fdch pro NASCAR.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00fdmy poh\u00e1rov\u00e9ho seri\u00e1lu maj\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch Instagram, X, Facebook a YouTube dohromady milionov\u00e9 publikum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hlavn\u00ed sponzor \u0161pi\u010dkov\u00e9ho poh\u00e1rov\u00e9ho vozu z\u00edsk\u00e1 vyhrazen\u00e1 m\u00edsta v t\u00fdmu na ka\u017ed\u00fd z\u00e1vodn\u00ed v\u00edkend sv\u00e9ho smluvn\u00edho programu. Ka\u017ed\u00fd p\u0159\u00edsp\u011bvek generuje m\u011b\u0159itelnou n\u00e1v\u0161t\u011bvnost, zapojen\u00ed a zobrazen\u00ed zna\u010dky, kter\u00e9 jsou zcela mimo v\u00fdpo\u010det hodnoty vys\u00edlan\u00fdch m\u00e9di\u00ed. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zna\u010dky, kter\u00e9 sleduj\u00ed n\u00e1vratnost investic do digit\u00e1ln\u00edch technologi\u00ed odd\u011blen\u011b od hodnoty m\u00e9di\u00ed, trvale zji\u0161\u0165uj\u00ed, \u017ee ob\u011b hodnoty dohromady p\u0159evy\u0161uj\u00ed hlavn\u00ed n\u00e1klady na sponzoring na prim\u00e1rn\u00ed \u00farovni.<\/span><\/p>\n<h2><b>NASCAR vs. Formule 1 vs. IndyCar: Kter\u00fd motoristick\u00fd sport je vhodn\u00fd pro va\u0161i zna\u010dku?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Kter\u00e1 platforma sponzoringu motoristick\u00e9ho sportu je pro zna\u010dku vhodn\u00e1, z\u00e1vis\u00ed na t\u0159ech prom\u011bnn\u00fdch: c\u00edlov\u00e9 skupin\u011b, geografick\u00e9m dosahu a rozpo\u010dtu. NASCAR, Formule 1 a IndyCar p\u0159in\u00e1\u0161ej\u00ed odli\u0161nou obchodn\u00ed nab\u00eddku. Nejsou vz\u00e1jemn\u011b zam\u011bniteln\u00e9.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spole\u010dnost RTR Sports p\u016fsob\u00ed ve v\u0161ech z\u00e1vodech NASCAR, Formule 1, MotoGP a IndyCar, tak\u017ee m\u00e1 jedine\u010dnou pozici pro poskytov\u00e1n\u00ed nestrann\u00fdch doporu\u010den\u00ed. Spr\u00e1vn\u00e1 odpov\u011b\u010f z\u00e1vis\u00ed v\u00fdhradn\u011b na tom, co zna\u010dka pot\u0159ebuje, aby j\u00ed sponzoring p\u0159inesl. <\/span><\/p>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Metrick\u00e9<\/b><\/td>\n<td><b>NASCAR<\/b><\/td>\n<td><b>F1<\/b><\/td>\n<td><b>IndyCar<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Publikum<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Ob\u010dan\u00e9 USA<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Glob\u00e1ln\u00ed<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Region\u00e1ln\u00ed USA<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Pr\u016fm\u011brn\u00fd po\u010det div\u00e1k\u016f\/z\u00e1jezd<\/b><\/td>\n<td><span style=\"font-weight: 400;\">3,2 milionu div\u00e1k\u016f (pr\u016fm. 2024-26)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.5M <\/span><\/td>\n<td><span style=\"font-weight: 400;\">1.1M<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Vstupn\u00ed n\u00e1klady<\/b><\/td>\n<td><span style=\"font-weight: 400;\">$15K a\u017e $40K\/z\u00e1vodn\u00ed asociace.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">V\u00edce ne\u017e 200 tis\u00edc dolar\u016f za z\u00e1vod<\/span><\/td>\n<td><span style=\"font-weight: 400;\">$30K a\u017e $80K\/z\u00e1vod<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>D\u00e9lka sez\u00f3ny<\/b><\/td>\n<td><span style=\"font-weight: 400;\">36 z\u00e1vod\u016f<\/span><\/td>\n<td><span style=\"font-weight: 400;\">24 z\u00e1vod\u016f<\/span><\/td>\n<td><span style=\"font-weight: 400;\">17 z\u00e1vod\u016f<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Z\u00e1m\u011br n\u00e1kupu fanou\u0161k\u016f<\/b><\/td>\n<td><span style=\"font-weight: 400;\">71%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">62% (odhad pr\u016fm\u011bru pro motoristick\u00fd sport)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Vysok\u00e1 (~70 %)<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Doba realizace<\/b><\/td>\n<td><span style=\"font-weight: 400;\">3 a\u017e 9 m\u011bs\u00edc\u016f<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6 a\u017e 18 m\u011bs\u00edc\u016f<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3 a\u017e 9 m\u011bs\u00edc\u016f<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Nejlep\u0161\u00ed pro<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Masov\u00fd trh v USA<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pr\u00e9miov\u00e9\/glob\u00e1ln\u00ed zna\u010dky<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Americk\u00e9 region\u00e1ln\u00ed zna\u010dky<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Zdroje:  <\/span><a href=\"https:\/\/dailydownforce.com\/the-complete-2024-nascar-tv-ratings-tracker\/\"><span style=\"font-weight: 400;\">1<\/span><\/a><span style=\"font-weight: 400;\">,  <\/span><a href=\"https:\/\/racer.com\/2025\/10\/22\/usgp-sets-new-viewership-record-on-abc\"><span style=\"font-weight: 400;\">2<\/span><\/a><span style=\"font-weight: 400;\">,  <\/span><a href=\"https:\/\/www.blackbookmotorsport.com\/news\/indycar-st-petersburg-nascar-cota-fox-viewership-march-2026\/\"><span style=\"font-weight: 400;\">3<\/span><\/a><span style=\"font-weight: 400;\">,  <\/span><a href=\"https:\/\/flowracers.com\/blog\/nascar-car-driver-sponsorship-cost\/\"><span style=\"font-weight: 400;\">4<\/span><\/a><span style=\"font-weight: 400;\">,  <\/span><a href=\"https:\/\/www.fulloversteer.com\/nascar-calendar\/\"><span style=\"font-weight: 400;\">5<\/span><\/a><span style=\"font-weight: 400;\">,  <\/span><a href=\"https:\/\/adlarge.com\/post\/71-of-nascar-fans-will-choose-a-brand-just-because-theyre-sponsors\"><span style=\"font-weight: 400;\">6<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><\/p>\n<p><b>Jak si stoj\u00ed sponzoring NASCAR v porovn\u00e1n\u00ed s Formule 1?<\/b><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">NASCAR p\u0159in\u00e1\u0161\u00ed t\u00e9m\u011b\u0159 dvojn\u00e1sobek pr\u016fm\u011brn\u00e9 sledovanosti v USA na jeden z\u00e1vod, po\u0159\u00e1d\u00e1 o 12 z\u00e1vod\u016f za sez\u00f3nu v\u00edce a \u00fa\u010dastn\u00ed se za zlomek n\u00e1klad\u016f.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Formule 1 oslovuje celosv\u011btov\u00e9 publikum ve 24 z\u00e1vodech v 21 zem\u00edch, m\u00e1 pr\u00e9miov\u00e9 asociace se zna\u010dkami a del\u0161\u00ed dobu trv\u00e1n\u00ed reklamy. Pro americkou masovou zna\u010dku, kter\u00e1 se sna\u017e\u00ed dos\u00e1hnout celon\u00e1rodn\u00edho dosahu b\u011bhem dlouh\u00e9 sez\u00f3ny, vyhr\u00e1v\u00e1 NASCAR t\u00e9m\u011b\u0159 ve v\u0161ech komer\u010dn\u00edch ukazatel\u00edch. <\/span><\/p>\n<p><b>Sponzorstv\u00ed NASCAR vs. IndyCar<\/b><span style=\"font-weight: 400;\">  je bli\u017e\u0161\u00ed srovn\u00e1n\u00ed. Ob\u011b se zam\u011b\u0159uj\u00ed na americk\u00e9 publikum a maj\u00ed 3 a\u017e 9m\u011bs\u00ed\u010dn\u00ed dodac\u00ed lh\u016fty. IndyCar po\u0159\u00e1d\u00e1 17 z\u00e1vod\u016f s p\u0159idru\u017een\u00fdm vstupem od 30 000 dolar\u016f na z\u00e1vod.    <\/span><\/p>\n<p><span style=\"font-weight: 400;\">NASCAR po\u0159\u00e1d\u00e1 36 z\u00e1vod\u016f s p\u0159idru\u017een\u00fdm vstupem od 15 000 dolar\u016f za z\u00e1vod, co\u017e p\u0159in\u00e1\u0161\u00ed v\u00edce ne\u017e dvojn\u00e1sobek sez\u00f3nn\u00edch kontakt\u016f p\u0159i ni\u017e\u0161\u00edch vstupn\u00edch n\u00e1kladech. IndyCar vyhovuje region\u00e1ln\u00edm c\u00edl\u016fm USA. NASCAR vyhovuje zna\u010dk\u00e1m, kter\u00e9 pot\u0159ebuj\u00ed trvalou n\u00e1rodn\u00ed p\u0159\u00edtomnost po cel\u00fd kalend\u00e1\u0159n\u00ed rok.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">RTR Sports p\u016fsob\u00ed ve v\u0161ech t\u0159ech \u0159ad\u00e1ch. Pokud nen\u00ed spr\u00e1vn\u00e1 platforma ihned jasn\u00e1, je to p\u0159esn\u011b ten rozhovor, pro kter\u00fd RTR existuje. Nez\u00e1visl\u00e9 doporu\u010den\u00ed postaven\u00e9 na \u017eiv\u00fdch datech nap\u0159\u00ed\u010d NASCAR, Formul\u00ed 1, MotoGP a IndyCar nestoj\u00ed nic za vy\u017e\u00e1d\u00e1n\u00ed.  <\/span><\/p>\n<h2><b>2026 NASCAR Cup Series &#8211; kl\u00ed\u010dov\u00e9 z\u00e1vody a aktiva\u010dn\u00ed okna sponzor\u016f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Na str\u00e1nk\u00e1ch <\/span><a href=\"https:\/\/rtrsports.com\/cs\/blog\/nascar-cup-series-2026-kompletni-rozpis-sezony-pdf-ke-stazeni\/\"><span style=\"font-weight: 400;\">Pl\u00e1n NASCAR na rok 2026<\/span><\/a><span style=\"font-weight: 400;\"> se od \u00fanora do listopadu kon\u00e1 36 z\u00e1vod\u016f na 23 m\u00edstech, p\u0159i\u010dem\u017e ka\u017ed\u00e1 ud\u00e1lost nab\u00edz\u00ed zna\u010dk\u00e1m na ka\u017ed\u00e9 \u00farovni odli\u0161nou p\u0159\u00edle\u017eitost k aktivaci sponzoringu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ne ka\u017ed\u00fd z\u00e1vod m\u00e1 stejnou komer\u010dn\u00ed v\u00e1hu a pro zna\u010dky, kter\u00e9 se v tomto sportu teprve objevuj\u00ed, je d\u016fle\u017eit\u00e9 pochopit, \u017ee <\/span><a href=\"https:\/\/rtrsports.com\/cs\/blog\/jak-tezky-zavod-nascar\/\"><span style=\"font-weight: 400;\">jak dlouho z\u00e1vody NASCAR trvaj\u00ed<\/span><\/a><span style=\"font-weight: 400;\"> je jen v\u00fdchoz\u00edm bodem. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">N\u011bkter\u00e9 ud\u00e1losti v kalend\u00e1\u0159i z\u00e1vod\u016f NASCAR 2026 p\u0159in\u00e1\u0161ej\u00ed mimo\u0159\u00e1dnou sledovanost, jedine\u010dn\u00fd demografick\u00fd dosah nebo specifickou aktiva\u010dn\u00ed hodnotu, kterou by zna\u010dky a jejich agentury m\u011bly pl\u00e1novat s dostate\u010dn\u00fdm p\u0159edstihem.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">V n\u00e1sleduj\u00edc\u00ed tabulce je uvedeno 8 komer\u010dn\u011b nejv\u00fdznamn\u011bj\u0161\u00edch z\u00e1vod\u016f v kalend\u00e1\u0159i NASCAR pro rok 2026 a vysv\u011btleno, pro\u010d jsou jednotliv\u00e9 z\u00e1vody pro sponzory d\u016fle\u017eit\u00e9.<\/span><\/p>\n<h3><b>  KL\u00cd\u010cOV\u00c9 Z\u00c1VODY NASCAR<\/b><\/h3>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>N\u00e1zev z\u00e1vodu<\/b><\/td>\n<td><b>Datum<\/b><\/td>\n<td><b>M\u00edsto kon\u00e1n\u00ed<\/b><\/td>\n<td><b>Pro\u010d je to d\u016fle\u017eit\u00e9 pro sponzory<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Daytona 500 (68. m\u00edsto)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15. \u00fanora 2026 (DOKON\u010cENO)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Daytona International Speedway<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u0160pi\u010dkov\u00e1 sledovanost ~8 milion\u016f div\u00e1k\u016f na stanici Fox &#8211; nejhodnotn\u011bj\u0161\u00ed expozice jednoho z\u00e1vodu na frontstretch+1<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">COTA<\/span><\/td>\n<td><span style=\"font-weight: 400;\">b\u0159ezen 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Circuit of the Americas, Austin, TX<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Silni\u010dn\u00ed okruh p\u0159itahuje mlad\u0161\u00ed\/nov\u00e9 demografick\u00e9 skupiny<\/span><a href=\"https:\/\/www.blackbookmotorsport.com\/news\/indycar-st-petersburg-nascar-cota-fox-viewership-march-2026\/\"><span style=\"font-weight: 400;\"> <\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Talladega Superspeedway<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Duben 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Talladega AL<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Superspeedway = maxim\u00e1ln\u00ed doba vys\u00edl\u00e1n\u00ed loga na kolo<\/span><a href=\"https:\/\/www.autoracing1.com\/pl\/440013\/nascar-news-amazon-prime-video-to-sponsor-chase-elliott-for-3-races\/\"><span style=\"font-weight: 400;\"> <\/span><\/a><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Coca-Cola 600<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kv\u011bten 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Charlotte Motor Speedway<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nejdel\u0161\u00ed poh\u00e1rov\u00fd z\u00e1vod = maxim\u00e1ln\u00ed doba vystaven\u00ed sponzora<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Z\u00e1vod v Chicagu<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u010dervenec 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Chicago, IL<\/span><\/td>\n<td><span style=\"font-weight: 400;\">M\u011bstsk\u00fd pouli\u010dn\u00ed okruh &#8211; roz\u0161i\u0159uje NASCAR na netradi\u010dn\u00ed trhy<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Poji\u0161t\u011bn\u00ed Freeway 500<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Podzim 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Phoenix Raceway<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u017div\u00fd p\u0159\u00edklad n\u00e1zvov\u00fdch pr\u00e1v k z\u00e1vod\u016fm v akci si+1<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u0160ampion\u00e1t NASCAR<\/span><\/td>\n<td><span style=\"font-weight: 400;\">listopad 2026<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Dr\u00e1ha Phoenix Raceway<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fin\u00e1le sez\u00f3ny &#8211; p\u0159enos s nejvy\u0161\u0161\u00edmi s\u00e1zkami v roce<\/span><a href=\"https:\/\/www.nbcsports.com\/nascar\/2025-nascar-cup-series-schedule\"><span style=\"font-weight: 400;\"> <\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Zobrazit <\/span><a href=\"https:\/\/rtrsports.com\/cs\/blog\/nascar-cup-series-2026-kompletni-rozpis-sezony-pdf-ke-stazeni\/\"><span style=\"font-weight: 400;\">kompletn\u00ed rozpis seri\u00e1lu NASCAR Cup Series na rok 2026<\/span><\/a><span style=\"font-weight: 400;\"> se v\u0161emi 36 z\u00e1vody, trat\u011bmi a podrobnostmi o vys\u00edl\u00e1n\u00ed.<\/span><\/p>\n<p><b>Daytona 500 &#8211; nejhodnotn\u011bj\u0161\u00ed aktiva\u010dn\u00ed okno v r\u00e1mci sponzoringu NASCAR<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Z\u00e1vod NASCAR Daytona 500 2026 zah\u00e1jil sez\u00f3nu 15. \u00fanora jako 68. ro\u010dn\u00edk. Z\u016fst\u00e1v\u00e1 jedin\u00fdm aktiva\u010dn\u00edm oknem s nejvy\u0161\u0161\u00ed hodnotou v roce   <\/span><b>Sponzorstv\u00ed NASCAR<\/b><span style=\"font-weight: 400;\">  v roce 2026. Zna\u010dka s prim\u00e1rn\u00edm nebo p\u0159idru\u017een\u00fdm um\u00edst\u011bn\u00edm na voze v Dayton\u011b z\u00edsk\u00e1v\u00e1 celost\u00e1tn\u00ed vys\u00edl\u00e1n\u00ed pro publikum, kter\u00e9mu se \u017e\u00e1dn\u00fd jin\u00fd z\u00e1vodn\u00ed v\u00edkend v kalend\u00e1\u0159i nevyrovn\u00e1. <\/span><\/p>\n<p><b>Pro\u010d je kalend\u00e1\u0159 z\u00e1vod\u016f NASCAR strategickou aktiva\u010dn\u00ed mapou?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pro zna\u010dky, kter\u00e9 pl\u00e1nuj\u00ed vstup do NASCAR, nen\u00ed kalend\u00e1\u0159 z\u00e1vod\u016f jen rozpisem. Je to strategick\u00e1 aktiva\u010dn\u00ed mapa. Ka\u017ed\u00fd z\u00e1vod nab\u00edz\u00ed jin\u00fd profil publika, jin\u00e9 demografick\u00e9 \u00fadaje o m\u00edst\u011b kon\u00e1n\u00ed a jin\u00fd kontext vys\u00edl\u00e1n\u00ed.    <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zna\u010dky, kter\u00e9 p\u0159izp\u016fsobuj\u00ed sv\u00e9 aktiva\u010dn\u00ed strategie konkr\u00e9tn\u00edm z\u00e1vod\u016fm, a ne p\u0159istupuj\u00ed ke v\u0161em 36 ud\u00e1lostem stejn\u011b, z\u00edsk\u00e1vaj\u00ed v\u00fdrazn\u011b v\u011bt\u0161\u00ed komer\u010dn\u00ed hodnotu ze sv\u00fdch akc\u00ed. <\/span><b>sponzorstv\u00ed NASCAR<\/b><span style=\"font-weight: 400;\"> investic do NASARCAR.<\/span><\/p>\n<h2><b>\u00dasp\u011b\u0161n\u00e9 p\u0159\u00edb\u011bhy: Skute\u010dn\u00e9 zna\u010dky, skute\u010dn\u00e9 v\u00fdsledky sponzoringu NASCAR<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nejp\u0159esv\u011bd\u010div\u011bj\u0161\u00ed p\u0159\u00edklady sponzorstv\u00ed NASCAR nejsou hypotetick\u00e9. Jsou to zna\u010dky, kter\u00e9 vstoupily do sportu na ur\u010dit\u00e9 \u00farovni, aktivovaly se z\u00e1m\u011brn\u011b a zv\u00fd\u0161ily svou investici, proto\u017ee platforma p\u0159inesla m\u011b\u0159iteln\u00e9 v\u00fdnosy.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tato 3 partnerstv\u00ed se zna\u010dkou NASCAR ilustruj\u00ed, jak vypad\u00e1 \u00fasp\u011bch sponzoringu NASCAR v r\u016fzn\u00fdch rozpo\u010dtech, kategori\u00edch a c\u00edlech.<\/span><\/p>\n<p><b>#1 Freeway Insurance &#8211; z p\u0159idru\u017een\u00e9ho sponzora se st\u00e1v\u00e1 premi\u00e9rov\u00fdm partnerem<\/b><\/p>\n<p><a href=\"https:\/\/fintech.global\/2025\/11\/04\/nascar-partners-with-freeway-insurance-for-2026-series\/\"><span style=\"font-weight: 400;\">Poji\u0161t\u011bn\u00ed Freeway<\/span><\/a><span style=\"font-weight: 400;\"> vstoupila v roce 2021 do NASCAR jako mal\u00fd p\u0159idru\u017een\u00fd sponzor st\u0159edn\u011b velk\u00e9ho poh\u00e1rov\u00e9ho t\u00fdmu. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Do roku 2026 se zna\u010dka stala nejnov\u011bj\u0161\u00edm partnerem NASCAR Premier Partner a nahradila tak spole\u010dnost GEICO, kter\u00e1 na t\u00e9to pozici p\u016fsobila 11 let, co\u017e potvrdil 1. listopadu 2025 \u010dasopis Sports Business Journal.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Postup od p\u0159idru\u017een\u00e9ho um\u00edst\u011bn\u00ed a\u017e po Premier Partnera s\u00e9rie b\u011bhem p\u011bti let ukazuje, jak sponzorstv\u00ed NASCAR funguje jako platforma pro r\u016fst, nikoli jen jako n\u00e1kup pro zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Smlouva se spole\u010dnost\u00ed Freeway na rok 2026 zahrnuje tak\u00e9 pr\u00e1va na z\u00e1vod Freeway Insurance 500 na okruhu Phoenix Raceway. Zna\u010dky, kter\u00e9 se ptaj\u00ed, zda se jim vyplat\u00ed sponzorovat NASCAR, dost\u00e1vaj\u00ed od Freeway Insurance odpov\u011b\u010f v podob\u011b komer\u010dn\u00ed trajektorie. <\/span><\/p>\n<p><b>#2 Amazon Prime Video &#8211; prvn\u00ed streamovac\u00ed platforma v poh\u00e1rov\u00e9m voze<\/b><\/p>\n<p><a href=\"https:\/\/sports.yahoo.com\/local-nascar-team-inks-deal-232333901.html\"><span style=\"font-weight: 400;\">Prim\u00e1rn\u00ed smlouva spole\u010dnosti Amazon Prime Video s v\u00edce z\u00e1vody<\/span><\/a><span style=\"font-weight: 400;\"> Chase Elliotta s vozem Hendrick Motorsports Chevrolet \u010d. 9 v roce 2026 znamenala, \u017ee hlavn\u00ed streamovac\u00ed platforma poprv\u00e9 z\u00edskala prim\u00e1rn\u00ed pozici na v\u016fz poh\u00e1rov\u00e9 s\u00e9rie NASCAR. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Spole\u010dnost Amazon si vybrala Talladegu, Kansas a z\u00e1vod All-Star Race speci\u00e1ln\u011b pro jejich vys\u00edlac\u00ed hodnotu. Ka\u017ed\u00e1 ud\u00e1lost p\u0159in\u00e1\u0161\u00ed \u0161pi\u010dkovou sledovanost v celost\u00e1tn\u00ed televizi.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dohoda signalizuje rostouc\u00ed p\u0159ita\u017elivost NASCAR pro technologick\u00e9 a z\u00e1bavn\u00ed zna\u010dky, kter\u00e9 v minulosti vy\u010dle\u0148ovaly sv\u00e9 rozpo\u010dty jinam. Ukazuje tak\u00e9, \u017ee partnerstv\u00ed se zna\u010dkami NASCAR v roce 2026 dalece p\u0159esahuje tradi\u010dn\u00ed kategorie sponzor\u016f tohoto sportu. <\/span><\/p>\n<p><b>#3 FICO &#8211; B2B zna\u010dka, kter\u00e1 se d\u00edky NASCAR st\u00e1v\u00e1 zn\u00e1mou pro spot\u0159ebitele<\/b><\/p>\n<p><a href=\"https:\/\/www.autoracing1.com\/pl\/473678\/nascar-news-kyle-busch-lands-financial-services-giant-as-sponsor-for-3-races\/\"><span style=\"font-weight: 400;\">FICO<\/span><\/a><span style=\"font-weight: 400;\">, spole\u010dnost zab\u00fdvaj\u00edc\u00ed se \u00fav\u011brov\u00fdm hodnocen\u00edm a anal\u00fdzou, aktivovala smlouvu na t\u0159i z\u00e1vody pro v\u016fz Chevrolet \u010d. 8 t\u00fdmu Richard Childress Racing Kylea Busche v roce 2026. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Spole\u010dnost FICO p\u016fsob\u00ed p\u0159edev\u0161\u00edm v oblasti finan\u010dn\u00edch slu\u017eeb B2B a jej\u00ed jm\u00e9no je vzhledem k jej\u00edmu vlivu na trhu m\u00e1lo zn\u00e1m\u00e9 pro spot\u0159ebitele.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pr\u016fm\u011brn\u00e1 t\u00fddenn\u00ed sledovanost NASCAR 2,9 milionu div\u00e1k\u016f a referen\u010dn\u00ed hodnota z\u00e1m\u011bru fanou\u0161k\u016f nakoupit v\u00edce ne\u017e. <\/span><a href=\"https:\/\/adlarge.com\/post\/71-of-nascar-fans-will-choose-a-brand-just-because-theyre-sponsors\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\">, zaznamenan\u00e9 spole\u010dnost\u00ed Performance Research, z n\u011bj \u010din\u00ed jeden z n\u00e1kladov\u011b nejefektivn\u011bj\u0161\u00edch prost\u0159edk\u016f zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed o masov\u00e9m trhu, kter\u00fd je k dispozici zna\u010dce B2B za cenu prim\u00e1rn\u00edho sponzoringu. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Spole\u010dnost FICO vyu\u017eila 3 z\u00e1vody, aby dok\u00e1zala to, co nedok\u00e1zal samotn\u00fd B2B marketing po cel\u00e1 l\u00e9ta: dostat sv\u00e9 jm\u00e9no do pov\u011bdom\u00ed milion\u016f spot\u0159ebitel\u016f v prost\u0159ed\u00ed s vysokou pozornost\u00ed.<\/span><\/p>\n<h3><b>\u010c\u00edm se sponzorstv\u00ed NASCAR li\u0161\u00ed od sponzorstv\u00ed jin\u00fdch sport\u016f?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">NASCAR vs. sportovn\u00ed sponzoring se li\u0161\u00ed t\u0159emi struktur\u00e1ln\u00edmi rozd\u00edly:  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Povaha majetku sponzora,  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u00e9lka aktiva\u010dn\u00edho okna,  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Profil n\u00e1kupn\u00edho z\u00e1m\u011bru fanou\u0161kovsk\u00e9 z\u00e1kladny.<\/span><\/li>\n<\/ul>\n<p><b>Auto cestuje na 23 trh\u016f<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ve v\u011bt\u0161in\u011b sport\u016f je na st\u011bn\u011b stadionu um\u00edst\u011bna zna\u010dka sponzora. Z\u016fst\u00e1v\u00e1 v jednom m\u011bst\u011b. Z\u00e1vodn\u00ed v\u016fz NASCAR je z\u00e1sadn\u011b odli\u0161n\u00fd majetek.    <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zna\u010dkov\u00fd v\u016fz Cup Series se b\u011bhem 36 z\u00e1vod\u016f sez\u00f3ny objev\u00ed na 23 r\u016fzn\u00fdch trz\u00edch v USA a v milionech z\u00e1b\u011br\u016f vys\u00edl\u00e1n\u00ed prost\u0159ednictv\u00edm kamer ve voze, z\u00e1b\u011br\u016f z trati a p\u0159enos\u016f z box\u016f.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na rozd\u00edl od statick\u00fdch n\u00e1pis\u016f generuje v\u016fz dynamick\u00e9, dob\u0159e viditeln\u00e9 um\u00edst\u011bn\u00ed loga v ka\u017ed\u00e9m vys\u00edlac\u00edm z\u00e1b\u011bru, kter\u00fd obsad\u00ed. To je jedna z hlavn\u00edch v\u00fdhod sponzoringu NASCAR, kterou sportovn\u00ed akce na stadionech jednodu\u0161e nemohou zopakovat. <\/span><\/p>\n<p><b>  T\u0159\u00eddenn\u00ed z\u00e1vodn\u00ed v\u00edkendy p\u0159in\u00e1\u0161ej\u00ed v\u00edce \u010dasu B2B<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Z\u00e1vodn\u00ed v\u00edkend NASCAR trv\u00e1 t\u0159i dny:  <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u00e1te\u010dn\u00ed tr\u00e9nink,  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sobotn\u00ed kvalifikace a doprovodn\u00e9 z\u00e1vody,  <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hlavn\u00ed ned\u011bln\u00ed ud\u00e1lost.  <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Z\u00e1pas NBA nebo NFL trv\u00e1 n\u011bkolik hodin. Tento rozd\u00edl ve form\u00e1tu poskytuje sponzor\u016fm NASCAR v\u00fdrazn\u011b v\u00edce \u010dasu na poho\u0161t\u011bn\u00ed, z\u00e1bavu pro klienty, st\u00e1nky sponzor\u016f, fanou\u0161kovsk\u00e9 z\u00f3ny a navazov\u00e1n\u00ed kontakt\u016f v paddocku.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pro zna\u010dky se strategi\u00ed aktivace B2B p\u0159edstavuj\u00ed 3 dny p\u0159\u00edstupu na ka\u017edou ud\u00e1lost v sez\u00f3n\u011b 36 z\u00e1vod\u016f komer\u010dn\u00ed infrastrukturu, kterou \u017e\u00e1dn\u00fd jin\u00fd v\u00fdznamn\u00fd sport v USA neposkytuje za srovnatelnou cenu.<\/span><\/p>\n<p><b>75% N\u00e1kupn\u00ed z\u00e1m\u011br p\u0159ekon\u00e1v\u00e1 v\u0161echny hlavn\u00ed americk\u00e9 ligy<\/b><\/p>\n<p><b>Vyplat\u00ed se zna\u010dce sponzoring NASCAR?<\/b><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Demografick\u00e9 \u00fadaje o fanou\u0161c\u00edch na to odpov\u00eddaj\u00ed p\u0159\u00edmo. V\u00fdzkum spole\u010dnosti Performance Research zjistil, \u017ee v\u00edce ne\u017e   <\/span><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S1441352314000436\"><span style=\"font-weight: 400;\">72 % fanou\u0161k\u016f NASCAR<\/span><\/a><span style=\"font-weight: 400;\"> t\u00e9m\u011b\u0159 v\u017edy nebo \u010dasto d\u00e1v\u00e1 p\u0159ednost zna\u010dce sponzora p\u0159ed alternativou bez sponzora. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Rodinn\u011b orientovan\u00e1 fanou\u0161kovsk\u00e1 z\u00e1kladna NASCAR, kter\u00e1 je loaj\u00e1ln\u00ed ke zna\u010dce, m\u011bn\u00ed pov\u011bdom\u00ed o sponzorstv\u00ed v n\u00e1kupn\u00ed chov\u00e1n\u00ed takovou rychlost\u00ed, \u017ee je platforma komer\u010dn\u011b efektivn\u00ed na v\u0161ech \u00farovn\u00edch od um\u00edst\u011bn\u00ed p\u0159idru\u017een\u00e9ho partnera a\u017e po Premier Partnera.<\/span><\/p>\n<h2><b>Jak sponzorovat auto nebo t\u00fdm NASCAR &#8211; pr\u016fvodce krok za krokem<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sponzorov\u00e1n\u00ed vozu NASCAR prob\u00edh\u00e1 v \u0161esti kroc\u00edch: definov\u00e1n\u00ed c\u00edl\u016f, stanoven\u00ed realistick\u00e9ho rozpo\u010dtu, v\u00fdb\u011br spr\u00e1vn\u00e9 s\u00e9rie, ur\u010den\u00ed spr\u00e1vn\u00e9ho t\u00fdmu, zapojen\u00ed specializovan\u00e9 agentury a vyjedn\u00e1n\u00ed smlouvy, kter\u00e1 specifikuje ka\u017ed\u00fd v\u00fdsledek.<\/span><\/p>\n<p><b>Krok 1: Definujte sv\u00e9 c\u00edle<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Za\u010dn\u011bte s jedinou ot\u00e1zkou: Co m\u00e1 tento sponzoring p\u0159in\u00e9st? Pov\u011bdom\u00ed o zna\u010dce, z\u00e1bava pro B2B, platforma pro uveden\u00ed produktu na trh a vstup na nov\u00fd trh jsou legitimn\u00ed c\u00edle.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vy\u017eaduj\u00ed r\u016fzn\u00e9 s\u00e9rie, r\u016fzn\u00e9 t\u00fdmy a r\u016fzn\u00e9 aktiva\u010dn\u00ed strategie. Zna\u010dka, kter\u00e1 si na tuto ot\u00e1zku nedok\u00e1\u017ee jasn\u011b odpov\u011bd\u011bt, ne\u017e oslov\u00ed t\u00fdm, ztr\u00e1c\u00ed \u010das a vyjedn\u00e1vac\u00ed p\u00e1ky. <\/span><\/p>\n<p><b>Krok 2: Stanovte si realistick\u00fd rozpo\u010det<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sponzorsk\u00fd poplatek nep\u0159edstavuje celkov\u00e9 n\u00e1klady. Zna\u010dky by m\u011bly k poplatku za pr\u00e1va p\u0159idat 30 a\u017e 50 % na pokryt\u00ed aktivace: poho\u0161t\u011bn\u00ed, produkce obsahu, maloobchodn\u00ed propagace, digit\u00e1ln\u00ed kampan\u011b a logistika akce.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Smlouva s p\u0159idru\u017een\u00fdm \u010dlenem na 200 000 dolar\u016f na z\u00e1vod pro v\u016fz poh\u00e1rov\u00e9 s\u00e9rie re\u00e1ln\u011b vy\u017eaduje celkov\u00fd rozpo\u010det 260 000 a\u017e 300 000 dolar\u016f na z\u00e1vod, aby se spr\u00e1vn\u011b aktivoval. Zna\u010dky, kter\u00e9 maj\u00ed rozpo\u010det pouze na poplatek a nic jin\u00e9ho, trvale nedosahuj\u00ed komer\u010dn\u00edho potenci\u00e1lu platformy. <\/span><\/p>\n<p><b>Krok 3: V\u00fdb\u011br spr\u00e1vn\u00e9 s\u00e9rie<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Poh\u00e1rov\u00e1 s\u00e9rie m\u00e1 celost\u00e1tn\u00ed dosah v 36 z\u00e1vodech a pr\u016fm\u011brnou sledovanost 2,9 milionu div\u00e1k\u016f na z\u00e1vod. S\u00e9rie O&#8217;Reilly Auto Parts Series poskytuje celost\u00e1tn\u00ed vys\u00edl\u00e1n\u00ed za prim\u00e1rn\u00ed ceny mezi 50 000 a 200 000 dolary za z\u00e1vod.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">V seri\u00e1lu Craftsman Truck Series za\u010d\u00edn\u00e1 cena za z\u00e1kladn\u00ed um\u00edst\u011bn\u00ed na 15 000 dolarech za z\u00e1vod. Jak\u00fd je nejlep\u0161\u00ed zp\u016fsob, jak sponzorovat t\u00fdm NASCAR jako mal\u00e1 firma, je ot\u00e1zka, na kterou odpov\u00edd\u00e1 p\u0159\u00edmo volba s\u00e9rie. Men\u0161\u00ed rozpo\u010dty pat\u0159\u00ed nejprve do Truck Series nebo O&#8217;Reilly Auto Parts Series.  <\/span><\/p>\n<p><b>Krok 4: Ur\u010den\u00ed spr\u00e1vn\u00e9ho t\u00fdmu<\/b><\/p>\n<p><span style=\"font-weight: 400;\">V\u00fdb\u011br t\u00fdmu ur\u010duje vys\u00edlac\u00ed \u010das, dosah soci\u00e1ln\u00edch m\u00e9di\u00ed a kvalitu pohostinstv\u00ed. Hendrick Motorsports, Team Penske a Joe Gibbs Racing jsou na nejvy\u0161\u0161\u00ed \u00farovni, maj\u00ed jezdce, kte\u0159\u00ed se uch\u00e1zej\u00ed o titul \u0161ampiona, a jsou nejl\u00e9pe viditeln\u00ed ve vys\u00edl\u00e1n\u00ed.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trackhouse Racing, 23XI Racing a RFK Racing nab\u00edzej\u00ed vysokou hodnotu za dostupn\u011bj\u0161\u00ed z\u00e1kladn\u00ed ceny. Spr\u00e1vn\u00fd t\u00fdm je ten, jeho\u017e profil publika, z\u00e1vodn\u00ed program a obchodn\u00ed infrastruktura nejl\u00e9pe odpov\u00eddaj\u00ed konkr\u00e9tn\u00edm c\u00edl\u016fm zna\u010dky. <\/span><\/p>\n<p><b>Krok 5: Zapojen\u00ed specializovan\u00e9 agentury<\/b><\/p>\n<p><span style=\"font-weight: 400;\">P\u0159\u00edm\u00e9 osloven\u00ed t\u00fdmu NASCAR bez odborn\u00e9 podpory obvykle trv\u00e1 6 a\u017e 9 m\u011bs\u00edc\u016f, ne\u017e dojde k podpisu smlouvy. Spole\u010dnost RTR Sports tento proces zkr\u00e1t\u00ed na 4 a\u017e 8 t\u00fddn\u016f.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nez\u00e1visl\u00e1 agentura p\u0159in\u00e1\u0161\u00ed ji\u017e existuj\u00edc\u00ed vztahy s t\u00fdmy, znalost aktu\u00e1ln\u00ed dostupnosti z\u00e1sob a zku\u0161enosti s vyjedn\u00e1v\u00e1n\u00edm, kter\u00e9 zna\u010dka, kter\u00e1 se na tento sport obrac\u00ed poprv\u00e9, nem\u00e1.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e1vrh na sponzoring NASCAR vypracovan\u00fd specializovanou agenturou obsahuje tak\u00e9 nez\u00e1visl\u00e9 \u00fadaje o ocen\u011bn\u00ed, co\u017e zcela m\u011bn\u00ed dynamiku vyjedn\u00e1v\u00e1n\u00ed.<\/span><\/p>\n<p><b>Krok 6: Vyjedn\u00e1v\u00e1n\u00ed a aktivace<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Smlouva mus\u00ed specifikovat velikost um\u00edst\u011bn\u00ed a p\u0159esn\u00e9 um\u00edst\u011bn\u00ed panel\u016f, digit\u00e1ln\u00ed pr\u00e1va a \u010detnost p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch, po\u010det vstup\u016f na poho\u0161t\u011bn\u00ed za z\u00e1vodn\u00ed v\u00edkend, z\u00e1vazky k vystoupen\u00ed jezdc\u016f, pr\u00e1va na co-brandovan\u00fd obsah a povinnosti t\u00fdkaj\u00edc\u00ed se vykazov\u00e1n\u00ed n\u00e1vratnosti investic.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Smlouva, ve kter\u00e9 n\u011bkter\u00fd z t\u011bchto bod\u016f nen\u00ed uveden, vede po podpisu ke spor\u016fm. Aktivace za\u010d\u00edn\u00e1 okam\u017eikem uzav\u0159en\u00ed smlouvy. Zna\u010dky, kter\u00e9 s pl\u00e1nov\u00e1n\u00edm aktivace \u010dekaj\u00ed a\u017e na z\u00e1vodn\u00ed v\u00edkend, dosahuj\u00ed trvale hor\u0161\u00edch v\u00fdsledk\u016f ne\u017e zna\u010dky, kter\u00e9 sv\u016fj aktiva\u010dn\u00ed kalend\u00e1\u0159 zakomponuj\u00ed do samotn\u00e9ho vyjedn\u00e1v\u00e1n\u00ed.  <\/span><\/p>\n<h3><b>Jak\u00fd rozpo\u010det pot\u0159ebujete na sponzorov\u00e1n\u00ed t\u00fdmu NASCAR?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Minim\u00e1ln\u00ed vstupn\u00ed cena sponzorstv\u00ed NASCAR je 5 000 dolar\u016f za z\u00e1vod pro p\u0159idru\u017een\u00e9 um\u00edst\u011bn\u00ed v Craftsman Truck Series, tak\u017ee NASCAR je dostupn\u00e1 firm\u00e1m s t\u00e9m\u011b\u0159 jak\u00fdmkoli marketingov\u00fdm rozpo\u010dtem.<\/span><\/p>\n<p><b>M\u016f\u017ee mal\u00e1 firma sponzorovat v\u016fz NASCAR?<\/b><span style=\"font-weight: 400;\"> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ano. Na str\u00e1nk\u00e1ch <\/span><b>Nejlevn\u011bj\u0161\u00ed sponzoring NASCAR<\/b><span style=\"font-weight: 400;\">  dostupn\u00fd na z\u00e1kladn\u00ed \u00farovni za\u010d\u00edn\u00e1 na 15 000 USD za z\u00e1vod v Craftsman Truck Series. P\u0159idru\u017een\u00e1 m\u00edsta v Cup Series za\u010d\u00ednaj\u00ed na 15 000 a\u017e 40 000 USD za z\u00e1vod u men\u0161\u00edch t\u00fdm\u016f. Mal\u00e1 firma s rozpo\u010dtem 20 000 a\u017e 30 000 dolar\u016f na z\u00e1vod m\u016f\u017ee vstoupit do NASCAR se skute\u010dnou expozic\u00ed v n\u00e1rodn\u00edm vys\u00edl\u00e1n\u00ed.  <\/span><\/p>\n<p><b>Skute\u010dn\u00e9 n\u00e1klady na sponzorstv\u00ed NASCAR<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sponzorsk\u00fd poplatek nen\u00ed celkov\u00e1 \u010d\u00e1stka <\/span><b>n\u00e1klady na sponzorstv\u00ed NASCAR<\/b><span style=\"font-weight: 400;\">. Ka\u017ed\u00fd program pot\u0159ebuje krom\u011b poplatku za pr\u00e1va tak\u00e9 rozpo\u010det na aktivaci. Standardn\u00edm pravidlem je p\u0159idat 30 a\u017e 50 % k poplatku za sponzorstv\u00ed na pokryt\u00ed poho\u0161t\u011bn\u00ed, produkce obsahu, digit\u00e1ln\u00edch kampan\u00ed a logistiky akce. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prim\u00e1rn\u00ed smlouva na 15 000 dolar\u016f na z\u00e1vod Truck Series vy\u017eaduje pro spr\u00e1vnou aktivaci celkov\u00fd rozpo\u010det 19 500 a\u017e 22 500 dolar\u016f na z\u00e1vod. P\u0159idru\u017een\u00e1 smlouva na 40 000 dolar\u016f v s\u00e9rii Cup vy\u017eaduje 52 000 a\u017e 60 000 dolar\u016f na jeden z\u00e1vod.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zna\u010dky, kter\u00e9 v rozpo\u010dtu po\u010d\u00edtaj\u00ed pouze s poplatkem za pr\u00e1va, dosahuj\u00ed trvale hor\u0161\u00edch v\u00fdsledk\u016f ne\u017e zna\u010dky, kter\u00e9 aktivaci pova\u017euj\u00ed za nezpochybnitelnou polo\u017eku od sam\u00e9ho po\u010d\u00e1tku.<\/span><\/p>\n<p><b>V\u00fdb\u011br spr\u00e1vn\u00e9ho vstupn\u00edho bodu sponzorstv\u00ed NASCAR pro v\u00e1\u0161 rozpo\u010det a c\u00edle<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ot\u00e1zka t\u00fdkaj\u00edc\u00ed se rozpo\u010dtu a ot\u00e1zka t\u00fdkaj\u00edc\u00ed se seri\u00e1l\u016f jsou stejn\u00e9 ot\u00e1zky. Spr\u00e1vn\u00fd vstupn\u00ed bod je ten, kde celkov\u00e1 investice, tedy poplatek za pr\u00e1va plus aktivace, p\u0159in\u00e1\u0161\u00ed m\u011b\u0159itelnou n\u00e1vratnost vzhledem ke konkr\u00e9tn\u00edm c\u00edl\u016fm zna\u010dky.   <\/span><b>Kolik stoj\u00ed sponzorov\u00e1n\u00ed z\u00e1vodu NASCAR<\/b><span style=\"font-weight: 400;\"> je v kone\u010dn\u00e9m d\u016fsledku strategick\u00e9 rozhodnut\u00ed, nejen finan\u010dn\u00ed.<\/span><\/p>\n<h3><b>Kter\u00e9 t\u00fdmy NASCAR budou k dispozici pro sponzoring v roce 2026?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u00fdmy NASCAR, kter\u00e9 bude mo\u017en\u00e9 sponzorovat v roce 2026, se d\u011bl\u00ed na dv\u011b \u00farovn\u011b: pr\u00e9miov\u00e9 t\u00fdmy s jezdci, kte\u0159\u00ed usiluj\u00ed o titul \u0161ampiona, a s maxim\u00e1ln\u00ed viditelnost\u00ed ve vys\u00edl\u00e1n\u00ed, a hodnotn\u00e9 t\u00fdmy se silnou r\u016fstovou trajektori\u00ed a dostupn\u011bj\u0161\u00edmi z\u00e1kladn\u00edmi cenami.<\/span><\/p>\n<p><b>\u00darove\u0148 1 &#8211; Premium<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hendrick Motorsports, Team Penske a Joe Gibbs Racing p\u0159edstavuj\u00ed pr\u00e9miovou vrstvu sponzor\u016f voz\u016f NASCAR v roce 2026.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tyto t\u0159i organizace nasazuj\u00ed jezdce, kte\u0159\u00ed se uch\u00e1zej\u00ed o titul \u0161ampiona, generuj\u00ed nejv\u011bt\u0161\u00ed vys\u00edlac\u00ed \u010das na obrazovce za sez\u00f3nu a maj\u00ed nejv\u011bt\u0161\u00ed sledovanost na soci\u00e1ln\u00edch s\u00edt\u00edch v tomto sportu.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sponzo\u0159i NASCAR na prim\u00e1rn\u00ed \u00farovni t\u011bmto t\u00fdm\u016fm plat\u00ed odpov\u00eddaj\u00edc\u00edm zp\u016fsobem, p\u0159i\u010dem\u017e prim\u00e1rn\u00ed smlouvy se pohybuj\u00ed mezi 300 000 a 500 000 dolary za z\u00e1vod a celosez\u00f3nn\u00ed programy dosahuj\u00ed 30 a\u017e 35 milion\u016f dolar\u016f ro\u010dn\u011b.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cena pojistn\u00e9ho odr\u00e1\u017e\u00ed pr\u00e9miovou expozici. Tyto t\u00fdmy se objevuj\u00ed v pop\u0159ed\u00ed z\u00e1vodn\u00edho pole, v nejv\u00edce vys\u00edlan\u00fdch sn\u00edmc\u00edch, a to b\u011bhem v\u0161ech 36 z\u00e1vodn\u00edch v\u00edkend\u016f. <\/span><\/p>\n<p><b>\u00darove\u0148 2 &#8211; Hodnota a r\u016fst<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Trackhouse Racing, 23XI Racing a RFK Racing obsadily hodnotovou t\u0159\u00eddu. V\u0161echny t\u0159i organizace nasazuj\u00ed konkurenceschopn\u00e9 vozy poh\u00e1rov\u00e9 s\u00e9rie se silnou a st\u00e1le se roz\u0161i\u0159uj\u00edc\u00ed fanou\u0161kovskou z\u00e1kladnou.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Z\u00e1kladn\u00ed ceny t\u011bchto t\u00fdm\u016f se pohybuj\u00ed mezi 125 000 a 300 000 dolary za z\u00e1vod a celosez\u00f3nn\u00ed programy mezi 13 a 19 miliony dolar\u016f ro\u010dn\u011b.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zna\u010dk\u00e1m, kter\u00e9 vstupuj\u00ed do NASCAR poprv\u00e9, p\u0159in\u00e1\u0161\u00ed hodnotov\u00e1 \u00farove\u0148 d\u016fv\u011bryhodnou expozici ve vys\u00edl\u00e1n\u00ed a skute\u010dn\u00e9 partnerstv\u00ed s t\u00fdmy na dostupn\u011bj\u0161\u00ed investi\u010dn\u00ed \u00farovni.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Z\u00e1soby sponzor\u016f v obou \u00farovn\u00edch se rychle pohybuj\u00ed. Prim\u00e1rn\u00ed sloty pro jednotliv\u00e9 z\u00e1vody u pr\u00e9miov\u00fdch t\u00fdm\u016f se vyprod\u00e1vaj\u00ed m\u011bs\u00edce dop\u0159edu. Z\u00e1soby p\u0159idru\u017een\u00fdch sponzor\u016f v t\u00fdmech s vy\u0161\u0161\u00ed hodnotou nab\u00edzej\u00ed v\u011bt\u0161\u00ed flexibilitu, ale u program\u016f pro rok 2026 se st\u00e1le pohybuj\u00ed v rozmez\u00ed 3 a\u017e 9 m\u011bs\u00edc\u016f.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dostupnost se m\u011bn\u00ed ka\u017edou sez\u00f3nu. Aktu\u00e1ln\u00ed z\u00e1soby pro rok 2026 v obou \u00farovn\u00edch z\u00edsk\u00e1te od spole\u010dnosti RTR Sports. <\/span><\/p>\n<h2><b>V \u010dem je sponzoring NASCAR jin\u00fd? Pro\u010d je RTR Sports nejlep\u0161\u00edm v\u00fdchoz\u00edm bodem <\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sponzorstv\u00ed NASCAR se li\u0161\u00ed od v\u0161ech ostatn\u00edch sportovn\u00edch akc\u00ed v USA, proto\u017ee v\u016fz cestuje na 23 trh\u016f, ka\u017ed\u00fd z\u00e1vodn\u00ed v\u00edkend se vys\u00edl\u00e1 do 2,9 milionu dom\u00e1cnost\u00ed a aktivuje se b\u011bhem t\u0159\u00ed dn\u016f, nikoli b\u011bhem dvouhodinov\u00e9ho z\u00e1pasu.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Podle spole\u010dnosti Performance Research v\u00edce ne\u017e 70 % fanou\u0161k\u016f NASCAR aktivn\u011b up\u0159ednost\u0148uje zna\u010dky sponzor\u016f p\u0159ed alternativami bez sponzor\u016f. Sez\u00f3na se jede 36 z\u00e1vod\u016f. Smlouva o vys\u00edl\u00e1n\u00ed plat\u00ed do roku 2031. Obchodn\u00ed argumenty nebyly nikdy siln\u011bj\u0161\u00ed.   <\/span><\/p>\n<p><b>RTR Sports &#8211; 30 let v motorsportu<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Spole\u010dnost RTR Sports umis\u0165uje zna\u010dky v motoristick\u00e9m sportu ji\u017e v\u00edce ne\u017e 30 let, a to v NASCAR, Formuli 1, MotoGP, IndyCar a mistrovstv\u00ed sv\u011bta vytrvalostn\u00edch z\u00e1vod\u016f. Jako nez\u00e1visl\u00e1 sponzorsk\u00e1 agentura NASCAR nenese spole\u010dnost RTR \u017e\u00e1dn\u00e9 z\u00e1vazky v\u016f\u010di \u017e\u00e1dn\u00e9mu t\u00fdmu ani majetku. Ka\u017ed\u00e9 doporu\u010den\u00ed za\u010d\u00edn\u00e1 u c\u00edl\u016f klienta. Nic jin\u00e9ho.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pro americkou zna\u010dku, kter\u00e1 se sna\u017e\u00ed dostat na dom\u00e1c\u00ed trh, je NASCAR \u010dasto nejefektivn\u011bj\u0161\u00ed dostupnou platformou. Pro glob\u00e1ln\u00ed zna\u010dku, kter\u00e1 porovn\u00e1v\u00e1 NASCAR s Formul\u00ed 1, poskytuje RTR nez\u00e1visl\u00fd pohled nap\u0159\u00ed\u010d s\u00e9riemi, kter\u00fd agentura pro jednu s\u00e9rii nem\u016f\u017ee poskytnout. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jako <\/span><a href=\"https:\/\/rtrsports.com\/en\/\"><span style=\"font-weight: 400;\">agentura pro sponzoring motoristick\u00e9ho sportu<\/span><\/a><span style=\"font-weight: 400;\">  RTR p\u016fsob\u00ed ve v\u0161ech hlavn\u00edch s\u00e9ri\u00edch a zkracuje proces sponzoringu z 6 a\u017e 9 m\u011bs\u00edc\u016f na 4 a\u017e 8 t\u00fddn\u016f. Sou\u010d\u00e1st\u00ed standardn\u00ed v\u00fdbavy je aktu\u00e1ln\u00ed znalost invent\u00e1\u0159e, nav\u00e1zan\u00e9 vztahy s t\u00fdmy a nez\u00e1visl\u00e9 r\u00e1mce n\u00e1vratnosti investic. To je to, co d\u011bl\u00e1 z RTR    <\/span><a href=\"https:\/\/rtrsports.com\/cs\/sponzorska-agentura-nascar\/\"><span style=\"font-weight: 400;\">Sponzorsk\u00e1 agentura pro motorsport NASCAR<\/span><\/a><span style=\"font-weight: 400;\"> stoj\u00ed za to zavolat jako prvn\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Za\u010dn\u011bte bezplatnou 30minutovou konzultac\u00ed. Spole\u010dnost RTR posoud\u00ed va\u0161e c\u00edle, nab\u00eddne v\u00e1m spr\u00e1vnou s\u00e9rii a t\u00fdm a poskytne jasn\u00fd r\u00e1mec n\u00e1klad\u016f a n\u00e1vratnosti investic bez nutnosti jak\u00fdchkoli z\u00e1vazk\u016f. <\/span><\/p>\n<p><a href=\"https:\/\/rtrsports.com\/cs\/sponzorska-agentura-nascar\/\"><b>Po\u017e\u00e1dejte o bezplatnou konzultaci \u2192  <\/b><\/a><\/p>\n<h2><b>\u010casto kladen\u00e9 ot\u00e1zky<\/b><\/h2>\n<p><b>Ot\u00e1zka 1: Kolik stoj\u00ed sponzorov\u00e1n\u00ed vozu NASCAR v roce 2026?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">N\u00e1klady na sponzoring NASCAR v roce 2026 se pohybuj\u00ed od 15 000 dolar\u016f za z\u00e1vod v p\u0159\u00edpad\u011b p\u0159idru\u017een\u00e9ho um\u00edst\u011bn\u00ed v men\u0161\u00edm t\u00fdmu poh\u00e1rov\u00e9 s\u00e9rie a\u017e po 500 000 dolar\u016f za z\u00e1vod v p\u0159\u00edpad\u011b prim\u00e1rn\u00edho sponzoringu na voze nejvy\u0161\u0161\u00ed \u00farovn\u011b poh\u00e1ru.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Celoro\u010dn\u00ed prim\u00e1rn\u00ed programy ve spole\u010dnostech Hendrick Motorsports, Team Penske a Joe Gibbs Racing se pohybuj\u00ed mezi 12 a 35 miliony dolar\u016f ro\u010dn\u011b. K poplatku za pr\u00e1va v\u017edy p\u0159ipo\u010dt\u011bte 30 a\u017e 50 % na pokryt\u00ed aktiva\u010dn\u00edch n\u00e1klad\u016f. <\/span><\/p>\n<p><b>Ot\u00e1zka 2: Jak\u00fd je rozd\u00edl mezi prim\u00e1rn\u00edm a p\u0159idru\u017een\u00fdm sponzorstv\u00edm NASCAR?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Prim\u00e1rn\u00ed sponzor m\u00e1 na starosti kapotu, lev\u00fd a prav\u00fd \u010dtvrtkruhov\u00fd panel, zadn\u00ed v\u00edko palubn\u00ed desky, televizn\u00ed panel, hasi\u010dskou kombin\u00e9zu \u0159idi\u010de, uniformy pos\u00e1dky v boxech, zna\u010dku taha\u010de a plnou kontrolu nad barvami livrej\u00ed.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">P\u0159idru\u017een\u00fd sponzor se postar\u00e1 o um\u00edst\u011bn\u00ed sekund\u00e1rn\u00edho panelu na B-sloupky nebo n\u00e1razn\u00edk. Cenov\u00fd rozd\u00edl mezi ob\u011bma \u00farovn\u011bmi je na \u00farovni poh\u00e1rov\u00e9 s\u00e9rie zhruba 10:1. <\/span><\/p>\n<p><b>Ot\u00e1zka 3: Jak\u00e9 zna\u010dky budou sponzorovat NASCAR v roce 2026?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sponzory NASCAR 2026 na \u00farovni Premier Partner jsou spole\u010dnosti Coca-Cola, Busch Light, Xfinity a Freeway Insurance.  <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mezi v\u00fdznamn\u00e9 smlouvy na \u00farovni t\u00fdm\u016f pat\u0159\u00ed Amazon Prime Video na voze Hendrick Motorsports Chevrolet \u010d. 9 Chase Elliotta, Progressive Insurance na voze Joe Gibbs Racing Toyota \u010d. 11 Dennyho Hamlina v 11 z\u00e1vodech, FICO na voze Richard Childress Racing Chevrolet \u010d. 8 Kylea Busche ve 3 z\u00e1vodech a Robinhood s 23XI Racing v 6 z\u00e1vodech a s celosez\u00f3nn\u00edm brandingem.<\/span><\/p>\n<p><b>Ot\u00e1zka 4: Vyplat\u00ed se zna\u010dce sponzoring NASCAR?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Vyplat\u00ed se sponzoring NASCAR? Spole\u010dnost Performance Research zjistila, \u017ee v\u00edce ne\u017e 70 % fanou\u0161k\u016f NASCAR t\u00e9m\u011b\u0159 v\u017edy nebo \u010dasto d\u00e1v\u00e1 p\u0159ednost zna\u010dce sponzora p\u0159ed alternativou bez sponzora.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tento sport sleduje v pr\u016fm\u011bru 2,9 milionu div\u00e1k\u016f na z\u00e1vod b\u011bhem 36 z\u00e1vod\u016f. Smlouva o vys\u00edl\u00e1n\u00ed plat\u00ed a\u017e do roku 2031 na z\u00e1klad\u011b dohody se spole\u010dnostmi Fox, NBC, Amazon Prime Video a TNT Sports v hodnot\u011b 7,7 miliardy dolar\u016f. P\u0159i spr\u00e1vn\u00e9 aktivaci je odpov\u011b\u010f ano.  <\/span><\/p>\n<p><b>Ot\u00e1zka 5: Co se stalo se seri\u00e1lem NASCAR Xfinity?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To, co se stalo se spole\u010dnost\u00ed NASCAR Xfinity, je jednoduch\u00e9. NASCAR v roce 2026 p\u0159ejmenovala s\u00e9rii Xfinity na NASCAR O&#8217;Reilly Auto Parts Series na z\u00e1klad\u011b v\u00edcelet\u00e9 smlouvy o sponzorstv\u00ed se spole\u010dnost\u00ed O&#8217;Reilly Auto Parts.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spole\u010dnost O&#8217;Reilly Auto Parts nahradila Xfinity po 11 sez\u00f3n\u00e1ch jako titul\u00e1rn\u00ed sponzor seri\u00e1lu. Spole\u010dnost Xfinity neopustila NASCAR \u00fapln\u011b. Tato zna\u010dka z\u016fst\u00e1v\u00e1 i nad\u00e1le premi\u00e9rov\u00fdm partnerem poh\u00e1rov\u00e9 s\u00e9rie.  <\/span><\/p>\n<p><b>Ot\u00e1zka 6: Jak velk\u00fd je trh sponzoringu NASCAR v roce 2026?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sponzorsk\u00fd ekosyst\u00e9m NASCAR vygeneruje ro\u010dn\u011b v\u00edce ne\u017e 1,5 miliardy dolar\u016f. Sponzoring tvo\u0159\u00ed 75 % p\u0159\u00edjm\u016f t\u00fdm\u016f poh\u00e1rov\u00e9 s\u00e9rie.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pr\u016fm\u011brn\u00fd provozn\u00ed rozpo\u010det poh\u00e1rov\u00e9ho t\u00fdmu se pohybuje mezi 20 a 40 miliony dolar\u016f na sez\u00f3nu, p\u0159i\u010dem\u017e v\u011bt\u0161inu t\u011bchto v\u00fddaj\u016f financuj\u00ed sponzo\u0159i.<\/span><\/p>\n<p><b>Ot\u00e1zka 7: Jak\u00fd je nejlevn\u011bj\u0161\u00ed zp\u016fsob, jak se dostat ke sponzoringu NASCAR?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nejlevn\u011bj\u0161\u00edm vstupn\u00edm bodem do sponzoringu NASCAR je p\u0159idru\u017een\u00e9 um\u00edst\u011bn\u00ed v t\u00fdmu Craftsman Truck Series, kter\u00e9 za\u010d\u00edn\u00e1 na 5 000 USD za z\u00e1vod. Cena prim\u00e1rn\u00edho sponzorstv\u00ed v Truck Series za\u010d\u00edn\u00e1 na 15 000 USD za z\u00e1vod.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">P\u0159idru\u017een\u00e1 m\u00edsta v poh\u00e1rov\u00e9 s\u00e9rii za\u010d\u00ednaj\u00ed na 15 000 a\u017e 40 000 dolarech za z\u00e1vod u men\u0161\u00edch t\u00fdm\u016f. Jak sponzorovat NASCAR s co nejni\u017e\u0161\u00edmi n\u00e1klady znamen\u00e1 za\u010d\u00edt v Truck Series a od n\u00ed se odv\u00edjet. <\/span><\/p>\n<p><b>Ot\u00e1zka 8: Kolik spole\u010dnost Amazon zaplatila za sponzorstv\u00ed NASCAR?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Kolik Amazon plat\u00ed za sponzoring NASCAR na voze Chevrolet \u010d. 9 Chase Elliotta z Hendrick Motorsports, zat\u00edm nebylo zve\u0159ejn\u011bno. Amazon i Hendrick Motorsports potvrdili, \u017ee hodnota dohody je d\u016fv\u011brn\u00e1.   <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na z\u00e1klad\u011b zve\u0159ejn\u011bn\u00fdch cenov\u00fdch rozp\u011bt\u00ed prim\u00e1rn\u00edho sponzoringu u \u0161pi\u010dkov\u00fdch poh\u00e1rov\u00fdch t\u00fdm\u016f se srovnateln\u00e9 prim\u00e1rn\u00ed smlouvy na t\u0159i z\u00e1vody na t\u00e9to \u00farovni pohybuj\u00ed mezi 1,5 a 4 miliony dolar\u016f bez zapo\u010dten\u00ed n\u00e1klad\u016f na aktivaci.<\/span><\/p>\n<p><b>Odkazy:<\/b><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Taranto, S. (2023, 29. listopadu). NASCAR oznamuje novou smlouvu o medi\u00e1ln\u00edch pr\u00e1vech pro rok 2025 a dal\u0161\u00ed roky. CBS Sports.   https:\/\/www.cbssports.com\/nascar\/news\/nascar-announces-new-media-rights-deal-for-2025-and-beyond\/<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Hslade. (2025, 4. listopadu). NASCAR spolupracuje se spole\u010dnost\u00ed Freeway Insurance pro seri\u00e1l 2026. FinTech Global.    https:\/\/fintech.global\/2025\/11\/04\/nascar-partners-with-freeway-insurance-for-2026-series\/<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Charlotte Business Journal. (2025, 9. ledna). M\u00edstn\u00ed t\u00fdm NASCAR uzav\u0159el smlouvu se spole\u010dnost\u00ed Amazon Prime Video. Yahoo Sports.    https:\/\/sports.yahoo.com\/local-nascar-team-inks-deal-232333901.html<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Spole\u010dnosti Robinhood a 23XI Racing obnovuj\u00ed partnerstv\u00ed pro sez\u00f3nu 2026 v NASCAR. (n.d.). Robinhood.   https:\/\/robinhood.com\/us\/en\/newsroom\/robinhood-and-23xi-racing-renew-partnership-for-the-2026-nascar-season\/<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Cipolloni, M. (2026, 5. b\u0159ezna). NASCAR News: Kyle Busch z\u00edskal jako sponzora na 3 z\u00e1vody giganta v oblasti finan\u010dn\u00edch slu\u017eeb. AutoRacing1.com.   https:\/\/www.autoracing1.com\/pl\/473678\/nascar-news-kyle-busch-lands-financial-services-giant-as-sponsor-for-3-races\/<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Kompletn\u00ed p\u0159ehled televizn\u00edch v\u00fdsledk\u016f NASCAR v roce 2024 &#8211; The Daily Downforce. (2024, 13. listopadu).  https:\/\/dailydownforce.com\/the-complete-2024-nascar-tv-ratings-tracker\/<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  P&#8217;Pool, R. (2022, 1. prosince). 71 % fanou\u0161k\u016f NASCAR si vybere zna\u010dku jen proto, \u017ee je sponzorem &#8211; AdLarge Media. AdLarge Media.   https:\/\/adlarge.com\/post\/71-of-nascar-fans-will-choose-a-brand-just-because-theyre-sponsors<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Rozpis z\u00e1vod\u016f NASCAR Cup Series na rok 2026 &#8211; NBC Sports. (n.d.). NBC Sports.   https:\/\/www.nbcsports.com\/nascar\/2025-nascar-cup-series-schedule<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Brittle, C. (2023, 7. prosince). Nascar z\u00edskal sedmiletou smlouvu na vys\u00edlac\u00ed pr\u00e1va v hodnot\u011b 7,7 miliardy USD. SportsPro.   https:\/\/www.sportspro.com\/news\/broadcast-ott\/nascar-broadcast-rights-fox-nbc-tnt-sports-amazon-prime-video-2025\/<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Long, D. (2025, 18. srpna). NASCAR Xfinity Series bude m\u00edt v roce 2026 nov\u00fd n\u00e1zev. Yahoo Sports.   https:\/\/sports.yahoo.com\/article\/nascar-xfinity-series-name-2026-123057935.html<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Christie, T. (2025, 31. \u0159\u00edjna). NASCAR z\u00edsk\u00e1v\u00e1 nov\u00e9ho v\u00edcelet\u00e9ho partnera Premier od roku 2026. Racing America na SI.   https:\/\/www.si.com\/onsi\/racing-america\/news\/nascar-lands-a-new-multi-year-premier-partner-beginning-in-2026<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Stern, A. (2025, 2. listopadu). Freeway po odchodu Geico zapln\u00ed kategorii poji\u0161t\u011bn\u00ed NASCAR. Sports Business Journal.   https:\/\/www.sportsbusinessjournal.com\/Articles\/2025\/11\/02\/freeway-fills-nascars-insurance-category-after-geico-departure\/<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Spole\u010dnost Amazon Prime Video se p\u0159ipojuje jako hlavn\u00ed sponzor Chase Elliotta a vozu Hendrick Motorsports No. 9 Chevrolet. (n.d.).  https:\/\/www.hendrickmotorsports.com\/news\/2025\/1\/8\/prime-video-sponsor-chase-elliott-no-9-hendrick-motorsports-chevy<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Poji\u0161t\u011bn\u00ed Progressive. (2026, 5. \u00fanora). Progressive Insurance\u00ae se vrac\u00ed do druh\u00e9 sez\u00f3ny s Dennym Hamlinem a Joe Gibbs Racing [tiskov\u00e1 zpr\u00e1va].   https:\/\/progressive.mediaroom.com\/news-releases\/?item=122554&amp;asPDF=1<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Cipolloni, M. (2026b, 5. b\u0159ezna). NASCAR News: Kyle Busch z\u00edskal jako sponzora na 3 z\u00e1vody giganta v oblasti finan\u010dn\u00edch slu\u017eeb. AutoRacing1.com.   https:\/\/www.autoracing1.com\/pl\/473678\/nascar-news-kyle-busch-lands-financial-services-giant-as-sponsor-for-3-races\/<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Spole\u010dnost Robinhood roz\u0161i\u0159uje partnerstv\u00ed se spole\u010dnost\u00ed 23XI Racing. (n.d.).  https:\/\/www.23xiracing.com\/post\/robinhood-expands-partnership-with-23xi-racing<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Sharma, H. (2025, 26. listopadu). Anduril uzav\u00edr\u00e1 smlouvu o sponzorstv\u00ed spole\u010dnosti Hendrick Motorsports v NASCAR. Slicks and Sticks (Pl\u00e1tky a ty\u010dinky).   https:\/\/slicksandsticks.com\/2025\/10\/22\/anduril-strikes-hendrick-motorsports-sponsorship-deal-in-nascar\/<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Saha, S. (2025, 13. prosince). Hodnoty charty NASCAR po dohod\u011b s evergreenem v r\u00e1mci urovn\u00e1n\u00ed antimonopoln\u00edho sporu prudce vzrostly: Zpr\u00e1vy. Sportskeeda.   https:\/\/www.sportskeeda.com\/nascar\/news-nascar-charter-values-skyrocket-evergreen-deal-antitrust-lawsuit-settlement-reports<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Cipolloni, M. (2025, 9. ledna). NASCAR News: Amazon Prime Video bude sponzorovat Chase Elliotta po dobu 3 z\u00e1vod\u016f. AutoRacing1.com.   https:\/\/www.autoracing1.com\/pl\/440013\/nascar-news-amazon-prime-video-to-sponsor-chase-elliott-for-3-races\/<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Kompletn\u00ed p\u0159ehled televizn\u00edch v\u00fdsledk\u016f NASCAR v roce 2024 &#8211; The Daily Downforce. (2024b, 13. listopadu).  https:\/\/dailydownforce.com\/the-complete-2024-nascar-tv-ratings-tracker\/<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  USGP stanovuje nov\u00fd rekord sledovanosti na ABC. (2025, 22. \u0159\u00edjna). RACER.   https:\/\/racer.com\/2025\/10\/22\/usgp-sets-new-viewership-record-on-abc<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Brittle, C. (2026, 5. b\u0159ezna). IndyCar zahajuje sez\u00f3nu 2026 s 1,39 milionu div\u00e1k\u016f na stanici Fox. BlackBook Motorsport.   https:\/\/www.blackbookmotorsport.com\/news\/indycar-st-petersburg-nascar-cota-fox-viewership-march-2026\/<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Opong, R. (2023, 2. \u010dervence). Kolik stoj\u00ed sponzorov\u00e1n\u00ed vozu nebo jezdce NASCAR? &#8211; FLOW RACERS. Flow Racers.    https:\/\/flowracers.com\/blog\/nascar-car-driver-sponsorship-cost\/<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  GRV Media. (2024, 30. \u0159\u00edjna). Kalend\u00e1\u0159 z\u00e1vod\u016f NASCAR Cup Series. Pln\u00fd p\u0159et\u00e1\u010div\u00fd smyk.    https:\/\/www.fulloversteer.com\/nascar-calendar\/<\/span><\/li>\n<li><span style=\"font-weight: 400;\">  Goldsmith, A. L., &amp; Walker, M. (2014). Zku\u0161enosti z NASCAR: M.: Zkoum\u00e1n\u00ed vlivu \u00fa\u010dasti ve fantasy sportu na &#8222;nefanou\u0161ky&#8220;. Sport Management Review, 18(2), 231-243.  https:\/\/doi.org\/10.1016\/j.smr.2014.06.001<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e1rodn\u00ed asociace automobilov\u00fdch z\u00e1vod\u016f NASCAR je ji\u017e v\u00edce ne\u017e sedmdes\u00e1t let jednou z nejvlivn\u011bj\u0161\u00edch sportovn\u00edch organizac\u00ed ve Spojen\u00fdch st\u00e1tech. NASCAR dnes p\u0159edstavuje silnou marketingovou platformu pro zna\u010dky, kter\u00e9 usiluj\u00ed o zviditeln\u011bn\u00ed na n\u00e1rodn\u00ed \u00farovni, hlubok\u00e9 zapojen\u00ed fanou\u0161k\u016f a m\u011b\u0159iteln\u00fd obchodn\u00ed dopad. Na str\u00e1nk\u00e1ch n\u00e1klady na sponzoring NASCAR se pohybuj\u00ed od 15 000 dolar\u016f za z\u00e1vod [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":275227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20231,22181],"tags":[],"class_list":["post-275263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motorsport-cs","category-nascar-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponzoring NASCAR 2026 - Kolik stoj\u00ed sponzoring NASCAR?<\/title>\n<meta name=\"description\" content=\"Objevte sponzorsk\u00e9 bal\u00ed\u010dky NASCAR, n\u00e1klady a p\u0159\u00edle\u017eitosti v roce 2026. Zjist\u011bte, kolik stoj\u00ed sponzorov\u00e1n\u00ed t\u00fdmu, vozu nebo z\u00e1vodu NASCAR, v\u010detn\u011b nab\u00eddek na celou sez\u00f3nu, cen za sponzorov\u00e1n\u00ed jednoho z\u00e1vodu a v\u00fdhod pro zviditeln\u011bn\u00ed zna\u010dky.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponzorstv\u00ed NASCAR 2026: kolik stoj\u00ed, dostupn\u00e9 bal\u00ed\u010dky a p\u0159\u00edle\u017eitosti pro zna\u010dky\" \/>\n<meta property=\"og:description\" content=\"Objevte sponzorsk\u00e9 bal\u00ed\u010dky NASCAR, n\u00e1klady a p\u0159\u00edle\u017eitosti v roce 2026. Zjist\u011bte, kolik stoj\u00ed sponzorov\u00e1n\u00ed t\u00fdmu, vozu nebo z\u00e1vodu NASCAR, v\u010detn\u011b nab\u00eddek na celou sez\u00f3nu, cen za sponzorov\u00e1n\u00ed jednoho z\u00e1vodu a v\u00fdhod pro zviditeln\u011bn\u00ed zna\u010dky.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/01\/larson.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Sponzorstv\u00ed NASCAR 2026: kolik stoj\u00ed, dostupn\u00e9 bal\u00ed\u010dky a p\u0159\u00edle\u017eitosti pro zna\u010dky\",\"datePublished\":\"2025-01-23T09:19:56+00:00\",\"dateModified\":\"2026-03-19T11:39:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/\"},\"wordCount\":10687,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/larson.jpg\",\"articleSection\":[\"Motorsport\",\"NASCAR\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/\",\"name\":\"Sponzoring NASCAR 2026 - Kolik stoj\u00ed sponzoring NASCAR?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/larson.jpg\",\"datePublished\":\"2025-01-23T09:19:56+00:00\",\"dateModified\":\"2026-03-19T11:39:04+00:00\",\"description\":\"Objevte sponzorsk\u00e9 bal\u00ed\u010dky NASCAR, n\u00e1klady a p\u0159\u00edle\u017eitosti v roce 2026. Zjist\u011bte, kolik stoj\u00ed sponzorov\u00e1n\u00ed t\u00fdmu, vozu nebo z\u00e1vodu NASCAR, v\u010detn\u011b nab\u00eddek na celou sez\u00f3nu, cen za sponzorov\u00e1n\u00ed jednoho z\u00e1vodu a v\u00fdhod pro zviditeln\u011bn\u00ed zna\u010dky.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/larson.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/larson.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Kyle Larson, NASCAR driver, and his pit crew perform a pit stop at World Wide Technology Raceway, Madison, Illinois, June 2, 2024. Troops to the Track honored and paid tribute to members of Scott AFB which provided a VIP experience before the Enjoy Illinois 300 Cup Series race at World Wide Technology Raceway. (U.S. Air Force photo by Airman 1st Class Tyler A. P. Moody)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sponzorstv\u00ed NASCAR 2026: kolik stoj\u00ed, dostupn\u00e9 bal\u00ed\u010dky a p\u0159\u00edle\u017eitosti pro zna\u010dky\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sponzoring NASCAR 2026 - Kolik stoj\u00ed sponzoring NASCAR?","description":"Objevte sponzorsk\u00e9 bal\u00ed\u010dky NASCAR, n\u00e1klady a p\u0159\u00edle\u017eitosti v roce 2026. Zjist\u011bte, kolik stoj\u00ed sponzorov\u00e1n\u00ed t\u00fdmu, vozu nebo z\u00e1vodu NASCAR, v\u010detn\u011b nab\u00eddek na celou sez\u00f3nu, cen za sponzorov\u00e1n\u00ed jednoho z\u00e1vodu a v\u00fdhod pro zviditeln\u011bn\u00ed zna\u010dky.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/","og_locale":"cs_CZ","og_type":"article","og_title":"Sponzorstv\u00ed NASCAR 2026: kolik stoj\u00ed, dostupn\u00e9 bal\u00ed\u010dky a p\u0159\u00edle\u017eitosti pro zna\u010dky","og_description":"Objevte sponzorsk\u00e9 bal\u00ed\u010dky NASCAR, n\u00e1klady a p\u0159\u00edle\u017eitosti v roce 2026. Zjist\u011bte, kolik stoj\u00ed sponzorov\u00e1n\u00ed t\u00fdmu, vozu nebo z\u00e1vodu NASCAR, v\u010detn\u011b nab\u00eddek na celou sez\u00f3nu, cen za sponzorov\u00e1n\u00ed jednoho z\u00e1vodu a v\u00fdhod pro zviditeln\u011bn\u00ed zna\u010dky.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":2560,"height":1707,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/01\/larson.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Riccardo Taf\u00e0","Odhadovan\u00e1 doba \u010dten\u00ed":"8 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Sponzorstv\u00ed NASCAR 2026: kolik stoj\u00ed, dostupn\u00e9 bal\u00ed\u010dky a p\u0159\u00edle\u017eitosti pro zna\u010dky","datePublished":"2025-01-23T09:19:56+00:00","dateModified":"2026-03-19T11:39:04+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/"},"wordCount":10687,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/01\/larson.jpg","articleSection":["Motorsport","NASCAR"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/","url":"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/","name":"Sponzoring NASCAR 2026 - Kolik stoj\u00ed sponzoring NASCAR?","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/01\/larson.jpg","datePublished":"2025-01-23T09:19:56+00:00","dateModified":"2026-03-19T11:39:04+00:00","description":"Objevte sponzorsk\u00e9 bal\u00ed\u010dky NASCAR, n\u00e1klady a p\u0159\u00edle\u017eitosti v roce 2026. Zjist\u011bte, kolik stoj\u00ed sponzorov\u00e1n\u00ed t\u00fdmu, vozu nebo z\u00e1vodu NASCAR, v\u010detn\u011b nab\u00eddek na celou sez\u00f3nu, cen za sponzorov\u00e1n\u00ed jednoho z\u00e1vodu a v\u00fdhod pro zviditeln\u011bn\u00ed zna\u010dky.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/01\/larson.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/01\/larson.jpg","width":2560,"height":1707,"caption":"Kyle Larson, NASCAR driver, and his pit crew perform a pit stop at World Wide Technology Raceway, Madison, Illinois, June 2, 2024. Troops to the Track honored and paid tribute to members of Scott AFB which provided a VIP experience before the Enjoy Illinois 300 Cup Series race at World Wide Technology Raceway. (U.S. Air Force photo by Airman 1st Class Tyler A. P. Moody)"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Sponzorstv\u00ed NASCAR 2026: kolik stoj\u00ed, dostupn\u00e9 bal\u00ed\u010dky a p\u0159\u00edle\u017eitosti pro zna\u010dky"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/275263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=275263"}],"version-history":[{"count":3,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/275263\/revisions"}],"predecessor-version":[{"id":342665,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/275263\/revisions\/342665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/275227"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=275263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=275263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=275263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}