{"id":275263,"date":"2025-01-23T10:20:16","date_gmt":"2025-01-23T09:20:16","guid":{"rendered":"https:\/\/rtrsports.com\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/"},"modified":"2026-11-05T17:56:12","modified_gmt":"2026-11-05T16:56:12","slug":"sponzorstvi-nascar-balicky-naklady-prilezitosti","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/","title":{"rendered":"Sponzorstv\u00ed NASCAR 2026: kolik stoj\u00ed, dostupn\u00e9 bal\u00ed\u010dky a p\u0159\u00edle\u017eitosti pro zna\u010dky"},"content":{"rendered":"<p>Obvykle se m\u00e1 za to, \u017ee vstup do NASCAR stoj\u00ed des\u00edtky milion\u016f dolar\u016f. To plat\u00ed pro zna\u010dku, kter\u00e1 chce po celou sez\u00f3nu kapotu \u0161pi\u010dkov\u00e9ho vozu <strong>Cup Series<\/strong>. Pro v\u0161echny ostatn\u00ed za\u010d\u00ednaj\u00ed vstupn\u00ed mo\u017enosti na mnohem ni\u017e\u0161\u00edch \u010d\u00e1stk\u00e1ch a skute\u010dn\u00e1 ot\u00e1zka nezn\u00ed, kolik to stoj\u00ed, ale co m\u00e1 investice p\u0159in\u00e9st.<\/p>\n<p>Stru\u010dn\u011b \u0159e\u010deno, <strong>sponzorstv\u00ed NASCAR<\/strong> stoj\u00ed od zhruba 15 000 dolar\u016f za z\u00e1vod za m\u00edsto p\u0159idru\u017een\u00e9ho sponzora a\u017e po v\u00edce ne\u017e 35 milion\u016f dolar\u016f za sez\u00f3nu pro hlavn\u00edho sponzora t\u00fdmu, kter\u00fd bojuje o titul. Mezi t\u00edm je v\u0161echno: programy na n\u011bkolik z\u00e1vod\u016f, dv\u011b ni\u017e\u0161\u00ed n\u00e1rodn\u00ed s\u00e9rie, dohody p\u0159\u00edmo s \u0161ampion\u00e1tem.<\/p>\n<p>Tento pr\u016fvodce, aktualizovan\u00fd k 5. listopadu 2026, shrnuje n\u00e1klady, bal\u00ed\u010dky, sponzory prob\u00edhaj\u00edc\u00ed sez\u00f3ny, publikum a zp\u016fsoby m\u011b\u0159en\u00ed. \u010c\u00e1stky ze smluv jsou odhady z oboru: t\u00fdmy ani zna\u010dky sv\u00e9 dohody nezve\u0159ej\u0148uj\u00ed a poka\u017ed\u00e9, kdy\u017e \u010d\u00edslo nelze ov\u011b\u0159it, to uv\u00e1d\u00edm.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Ve zkratce<\/strong><\/p><ul><li>V Cup Series plat\u00ed hlavn\u00ed sponzor orienta\u010dn\u011b od 75 000-120 000 dolar\u016f za z\u00e1vod u mal\u00e9ho t\u00fdmu po v\u00edce ne\u017e 500 000 u \u0161pi\u010dkov\u00e9ho; cel\u00e1 sez\u00f3na na \u0161pici p\u0159esahuje 35 milion\u016f.<\/li><li>Podle odhad\u016f z oboru stoj\u00ed m\u00edsto p\u0159idru\u017een\u00e9ho sponzora 15 000 a\u017e 40 000 dolar\u016f za z\u00e1vod, 200 000 dolar\u016f a\u017e 1,5 milionu za sez\u00f3nu.<\/li><li>O&#8217;Reilly Auto Parts Series (d\u0159\u00edve Xfinity) a Craftsman Truck Series jsou nejdostupn\u011bj\u0161\u00ed n\u00e1rodn\u00ed s\u00e9rie s celost\u00e1tn\u00edm televizn\u00edm p\u0159enosem.<\/li><li>Televizn\u00ed publikum kles\u00e1: v roce 2025 v pr\u016fm\u011bru 2,48 milionu div\u00e1k\u016f, o 14 % m\u00e9n\u011b ne\u017e v roce 2024. NASCAR p\u0159esto z\u016fst\u00e1v\u00e1 prostorem pro B2B vztahy, s publikem tradi\u010dn\u011b v\u011brn\u00fdm zna\u010dk\u00e1m sponzor\u016f.<\/li><\/ul><\/div><p><\/div>\n<h2>Kolik stoj\u00ed sponzorstv\u00ed NASCAR v roce 2026<\/h2>\n<p>Cena z\u00e1vis\u00ed na \u010dty\u0159ech prom\u011bnn\u00fdch: na s\u00e9rii, konkurenceschopnosti t\u00fdmu, um\u00edst\u011bn\u00ed zna\u010dky na voze a po\u010dtu z\u00e1vod\u016f. Zna\u010dka, kter\u00e1 vstupuje jako p\u0159idru\u017een\u00fd sponzor do t\u00fdmu ze st\u0159edu startovn\u00edho pole, a zna\u010dka, kter\u00e1 si bere kapotu vozu bojuj\u00edc\u00edho o titul, nekupuj\u00ed tot\u00e9\u017e a nesleduj\u00ed ani stejn\u00fd c\u00edl.<\/p>\n<p>Odhady, kter\u00e9 v oboru koluj\u00ed, jsou velmi \u0161irok\u00e9 a \u010dasto si odporuj\u00ed, proto\u017ee smlouvy z\u016fst\u00e1vaj\u00ed soukrom\u00e9. Dv\u011b z m\u00e1la ve\u0159ejn\u00fdch cen poch\u00e1zej\u00ed od Texas A&#038;M University, jej\u00ed\u017e smlouvy vy\u0161ly najevo z dokument\u016f, kter\u00e9 z\u00edskal Sportico: v roce 2024 <a href=\"https:\/\/www.on3.com\/pro\/news\/texas-am-spent-160000-on-stewart-haas-nascar-sponsorship\/\" target=\"_blank\" rel=\"noopener\">160 000 dolar\u016f za dva z\u00e1vody<\/a> jako hlavn\u00ed sponzor u Stewart-Haas Racing; v roce 2025 275 000 dolar\u016f za to, b\u00fdt v Coca-Cola 600 <a href=\"https:\/\/stories.tamu.edu\/news\/2025\/04\/16\/tamu-announces-new-nascar-indycar-partnerships-not-simply-to-be-seen-but-to-stand-for-something-nationwide\/\" target=\"_blank\" rel=\"noopener\">hlavn\u00edm sponzorem fordu s \u010d\u00edslem 41<\/a> Colea Custera, Haas Factory Team, a po zbytek sez\u00f3ny p\u0159idru\u017een\u00fdm sponzorem.<\/p>\n<p>Tabulka shrnuje rozp\u011bt\u00ed, kter\u00e1 pou\u017e\u00edv\u00e1m jako v\u00fdchoz\u00ed bod p\u0159i prvn\u00edm rozhovoru s klientem. Odhady za z\u00e1vod a za sez\u00f3nu poch\u00e1zej\u00ed z r\u016fzn\u00fdch zdroj\u016f: sladil jsem je, aby se daly porovnat.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>S\u00e9rie<\/strong><\/td>\n<td><strong>Forma<\/strong><\/td>\n<td><strong>Za z\u00e1vod (odhad)<\/strong><\/td>\n<td><strong>Za sez\u00f3nu (odhad)<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Cup Series<\/td>\n<td>Hlavn\u00ed sponzor, \u0161pi\u010dkov\u00fd t\u00fdm<\/td>\n<td>p\u0159es 500 000 $, a\u017e zhruba 900 000 $<\/td>\n<td>a\u017e p\u0159es 35 milion\u016f $<\/td>\n<\/tr>\n<tr>\n<td>Cup Series<\/td>\n<td>Hlavn\u00ed sponzor, t\u00fdm ze st\u0159edu pole<\/td>\n<td>350 000-500 000 $<\/td>\n<td>13-19 milion\u016f $<\/td>\n<\/tr>\n<tr>\n<td>Cup Series<\/td>\n<td>Hlavn\u00ed sponzor, mal\u00fd t\u00fdm<\/td>\n<td>75 000-120 000 $<\/td>\n<td>d\u00edl\u010d\u00ed programy od zhruba 1,5 milionu $<\/td>\n<\/tr>\n<tr>\n<td>Cup Series<\/td>\n<td>P\u0159idru\u017een\u00fd sponzor<\/td>\n<td>15 000-40 000 $<\/td>\n<td>200 000 $-1,5 milionu $<\/td>\n<\/tr>\n<tr>\n<td>O&#8217;Reilly Auto Parts Series<\/td>\n<td>Hlavn\u00ed sponzor<\/td>\n<td>prom\u011bnliv\u00e9<\/td>\n<td>od n\u011bkolika set tis\u00edc po n\u011bkolik milion\u016f $<\/td>\n<\/tr>\n<tr>\n<td>Craftsman Truck Series<\/td>\n<td>Hlavn\u00ed sponzor<\/td>\n<td>prom\u011bnliv\u00e9<\/td>\n<td>od m\u00e9n\u011b ne\u017e 100 000 $ po n\u011bkolik milion\u016f $<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>K cen\u011b pr\u00e1v je t\u0159eba p\u0159i\u010d\u00edst aktivaci: hospitality, obsah, propagaci, akce s jezdcem. Podle na\u0161ich zku\u0161enost\u00ed je praktick\u00fdm vod\u00edtkem zhruba 2 dolary na aktivaci za ka\u017ed\u00fd dolar pr\u00e1v. Sponzorstv\u00ed, kter\u00e9 tuto \u010d\u00e1st vynech\u00e1, p\u0159inese m\u00e9n\u011b, a\u0165 jde o jakoukoli s\u00e9rii.<\/p>\n<h3>Hlavn\u00ed sponzor: co se kupuje<\/h3>\n<p>Hlavn\u00ed sponzor, tedy primary sponsor, ur\u010duje vzhled vozu v z\u00e1vodech, kter\u00e9 koupil. Jeho zna\u010dka zab\u00edr\u00e1 kapotu, bo\u010dn\u00ed panel, kter\u00fd zab\u00edraj\u00ed kamery, zadn\u00ed blatn\u00edky a v\u00edko zavazadlov\u00e9ho prostoru; objevuje se na kombin\u00e9ze jezdce, oble\u010den\u00ed mechanik\u016f, kamionu t\u00fdmu a na stanovi\u0161ti v boxech.<\/p>\n<p>Bal\u00ed\u010dek obvykle zahrnuje vstupy do gar\u00e1\u017e\u00ed na z\u00e1vodn\u00ed v\u00edkend, pr\u00e1va k podobizn\u011b jezdce pro obchodn\u00ed komunikaci, vlastn\u00ed obsah na soci\u00e1ln\u00edch s\u00edt\u00edch t\u00fdmu a p\u0159edev\u0161\u00edm kontrolu nad barvami vozu. Pr\u00e1v\u011b to je nejcenn\u011bj\u0161\u00ed: v t\u011bchto z\u00e1vodech se v\u016fz p\u0159izp\u016fsobuje identit\u011b zna\u010dky, ne naopak.<\/p>\n<p>Ustanoven\u00ed, kter\u00e1 za t\u011bmito pr\u00e1vy stoj\u00ed, nap\u0159\u00edklad exkluzivita v oboru, kompenzace, kdy\u017e v\u016fz nestartuje, a garantovan\u00e9 kv\u00f3ty hospitality, rozhoduj\u00ed o tom, zda bal\u00ed\u010dek p\u0159inese, co slibuje. Rozebrali jsme je v pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzorska-smlouva-nascar-co-je-treba-zkontrolovat-pred-podpisem\/\">sponzorskou smlouvou NASCAR<\/a>.<\/p>\n<h3>P\u0159idru\u017een\u00fd sponzor: nejdostupn\u011bj\u0161\u00ed vstup do Cup<\/h3>\n<p>P\u0159idru\u017een\u00fd sponzor m\u00e1 na voze men\u0161\u00ed plochy, nap\u0159\u00edklad zadn\u00ed sloupek nebo spodn\u00ed \u010d\u00e1st bok\u016f, k tomu viditelnost na materi\u00e1lech t\u00fdmu a v jeho digit\u00e1ln\u00edch kan\u00e1lech. Nem\u00e1 kapotu ani kombin\u00e9zu jezdce a nerozhoduje o barv\u00e1ch: ty pat\u0159\u00ed hlavn\u00edmu sponzorovi.<\/p>\n<p>Podle m\u00e9 zku\u0161enosti je to tak\u00e9 nej\u010dast\u011bji nepochopen\u00e1 forma. Ned\u00e1v\u00e1 kontrolu nad image, ale d\u00e1v\u00e1 p\u0159\u00edstup k t\u00fdmu, jeho publiku a hospitality a umo\u017e\u0148uje platformu vyzkou\u0161et d\u0159\u00edv, ne\u017e se zna\u010dka zav\u00e1\u017ee k vy\u0161\u0161\u00edm \u010d\u00e1stk\u00e1m.<\/p>\n<h3>O&#8217;Reilly Auto Parts Series a Craftsman Truck Series<\/h3>\n<p>Od roku 2026 se druh\u00e1 n\u00e1rodn\u00ed s\u00e9rie jmenuje NASCAR O&#8217;Reilly Auto Parts Series: O&#8217;Reilly Auto Parts nahradil Xfinity jako titul\u00e1rn\u00edho sponzora na z\u00e1klad\u011b v\u00edcelet\u00e9 smlouvy, jak jsme psali v \u010dl\u00e1nku o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vymena-titularniho-sponzora-nascar-xfinity-oreilly-auto-parts-prevezme-tuto-funkci-v-roce-2026\/\">zm\u011bn\u011b titul\u00e1rn\u00edho sponzora s\u00e9rie<\/a>. Xfinity z NASCAR neode\u0161la: z\u016fst\u00e1v\u00e1 Premier Partnerem Cup Series. S\u00e9rie m\u00e1 33 z\u00e1vod\u016f, t\u00e9m\u011b\u0159 v\u0161echny o stejn\u00e9m v\u00edkendu jako Cup, a vys\u00edl\u00e1 ji exkluzivn\u011b The CW.<\/p>\n<p>Craftsman Truck Series m\u00e1 v roce 2026 25 z\u00e1vod\u016f a je nejdostupn\u011bj\u0161\u00ed n\u00e1rodn\u00ed platformou s p\u0159enosy na Fox a FS1. Od roku 2027 zm\u011bn\u00ed n\u00e1zev: v z\u00e1\u0159\u00ed 2026 ozn\u00e1mila NASCAR <a href=\"https:\/\/www.sportcal.com\/sponsorship\/nascar-brings-in-fedex-freight-as-truck-series-title-partner\/\" target=\"_blank\" rel=\"noopener\">FedEx Freight jako nov\u00e9ho titul\u00e1rn\u00edho sponzora<\/a> m\u00edsto Craftsmanu, na z\u00e1klad\u011b dlouhodob\u00e9 smlouvy. Pro zna\u010dku s rozpo\u010dtem pod n\u011bkolik des\u00edtek tis\u00edc dolar\u016f za z\u00e1vod je to \u010dasto nejrozumn\u011bj\u0161\u00ed v\u00fdchoz\u00ed bod. Volba s\u00e9rie p\u0159edch\u00e1z\u00ed volb\u011b t\u00fdmu a rozpo\u010dtu: v\u011bnujeme se j\u00ed ve srovn\u00e1n\u00ed <a href=\"https:\/\/rtrsports.com\/cs\/blog\/cup-vs-xfinity-vs-truck-kterou-serii-nascar-by-mela-vase-znacka-sponzorovat\/\">Cup, O&#8217;Reilly Auto Parts a Truck<\/a>.<\/p>\n<h2>Co zahrnuje sponzorstv\u00ed NASCAR<\/h2>\n<p>Logo na voze je v\u00fdchoz\u00ed bod, ne cel\u00e1 investice. Pr\u00e1va ve sponzorstv\u00ed NASCAR se d\u011bl\u00ed do \u010dty\u0159 oblast\u00ed a ka\u017ed\u00e1 p\u0159in\u00e1\u0161\u00ed jinou n\u00e1vratnost.<\/p>\n<ul>\n<li><strong>Viditelnost na voze a v t\u00fdmu<\/strong>: kapota, boky, kombin\u00e9za, oble\u010den\u00ed, kamion a stanovi\u0161t\u011b v boxech pro hlavn\u00edho sponzora; men\u0161\u00ed plochy pro p\u0159idru\u017een\u00e9ho sponzora. Ka\u017ed\u00e9 um\u00edst\u011bn\u00ed se m\u016f\u017ee objevit v celost\u00e1tn\u00ed televizi ve v\u0161ech pokryt\u00fdch z\u00e1vodech.<\/li>\n<li><strong>Medi\u00e1ln\u00ed pr\u00e1va<\/strong>: vyu\u017eit\u00ed fotografi\u00ed a obsahu t\u00fdmu ve vlastn\u00ed komunikaci, kter\u00e9 prodlu\u017euje viditelnost daleko za z\u00e1vodn\u00ed v\u00edkend.<\/li>\n<li><strong>Hospitality a B2B vztahy<\/strong>: vstupy do gar\u00e1\u017e\u00ed, p\u0159\u00edstup do box\u016f, setk\u00e1n\u00ed s jezdcem. V\u00edkend NASCAR trv\u00e1 i s doprovodn\u00fdmi s\u00e9riemi obvykle dva nebo t\u0159i dny a nab\u00edz\u00ed mnohem v\u00edc \u010dasu na host\u011bn\u00ed klient\u016f ne\u017e z\u00e1pas, kter\u00fd trv\u00e1 p\u00e1r hodin.<\/li>\n<li><strong>Obchodn\u00ed pr\u00e1va<\/strong>: podobizna jezdce v reklam\u011b a propagaci v prodejn\u00e1ch a ozna\u010den\u00ed ofici\u00e1ln\u00edho partnera t\u00fdmu nebo jezdce.<\/li>\n<\/ul>\n<p>Pro firmu, kter\u00e1 prod\u00e1v\u00e1 jin\u00fdm firm\u00e1m, m\u00e1 t\u0159et\u00ed oblast \u010dasto v\u011bt\u0161\u00ed v\u00e1hu ne\u017e prvn\u00ed. Podle m\u00e9 zku\u0161enosti se pr\u00e1v\u011b tam sponzorstv\u00ed NASCAR vrac\u00ed, pokud m\u00e1 n\u011bkdo ve firm\u011b za \u00fakol prom\u011bnit ty dny ve sch\u016fzky a jedn\u00e1n\u00ed.<\/p>\n<h2>Pro\u010d je NASCAR jin\u00e1 ne\u017e ostatn\u00ed americk\u00e9 sporty<\/h2>\n<p>Rozd\u00edly jsou t\u0159i a v\u0161echny p\u0159\u00edmo ovliv\u0148uj\u00ed, co sponzor kupuje.<\/p>\n<p>Prvn\u00ed se t\u00fdk\u00e1 nosi\u010de. Ve stadionov\u00fdch sportech je zna\u010dka na reklamn\u00ed tabuli v jednom m\u011bst\u011b. V NASCAR je na voze, kter\u00fd obj\u00ed\u017ed\u00ed Spojen\u00e9 st\u00e1ty: v roce 2026 se 36 z\u00e1vod\u016f \u0161ampion\u00e1tu jede na v\u00edce ne\u017e dvaceti r\u016fzn\u00fdch okruz\u00edch, od Floridy po Kalifornii, a v\u016fz je neust\u00e1le v z\u00e1b\u011bru, od palubn\u00edch kamer po boxovou uli\u010dku.<\/p>\n<p>Druh\u00fd je form\u00e1t. Z\u00e1vodn\u00ed v\u00edkend trv\u00e1 i s doprovodn\u00fdmi s\u00e9riemi obvykle dva nebo t\u0159i dny, oproti n\u011bkolika hodin\u00e1m z\u00e1pasu NFL nebo NBA, a nech\u00e1v\u00e1 mnohem v\u00edc \u010dasu na host\u011bn\u00ed klient\u016f, organizaci sch\u016fzek a provoz z\u00f3n pro fanou\u0161ky.<\/p>\n<p>T\u0159et\u00ed je d\u00e9lka. Z\u00e1kladn\u00ed \u010d\u00e1st NFL trv\u00e1 18 t\u00fddn\u016f; sez\u00f3na NASCAR trv\u00e1 od \u00fanora do listopadu. Hlavn\u00ed sponzor s \u00fapln\u00fdm programem je v televizi po v\u011bt\u0161inu roku, z\u00e1vod za z\u00e1vodem, trh za trhem.<\/p>\n<h2>Kdo sponzoruje NASCAR v roce 2026<\/h2>\n<p>Sponzo\u0159i sez\u00f3ny 2026 sahaj\u00ed od poji\u0161\u0165oven po finance, od obrann\u00fdch technologi\u00ed po streaming, vedle tradi\u010dn\u00edch kategori\u00ed, jako je pivo a nealkoholick\u00e9 n\u00e1poje. Pohybuj\u00ed se na dvou \u00farovn\u00edch: smlouvy se \u0161ampion\u00e1tem a smlouvy s jednotliv\u00fdmi t\u00fdmy. \u00dapln\u00fd seznam, t\u00fdm po t\u00fdmu, najdete v na\u0161em <a href=\"https:\/\/rtrsports.com\/cs\/blog\/seznam-sponzoru-nascar-2026-hlavni-partneri-tymy-a-titularni-sponzori\/\">seznamu sponzor\u016f NASCAR 2026<\/a>.<\/p>\n<h3>Premier Partne\u0159i Cup Series<\/h3>\n<p><a href=\"https:\/\/www.si.com\/onsi\/racing-america\/news\/nascar-lands-a-new-multi-year-premier-partner-beginning-in-2026\" target=\"_blank\" rel=\"noopener\">Premier Partne\u0159i pro rok 2026<\/a> jsou \u010dty\u0159i: Busch Light, Coca-Cola, Xfinity a Freeway Insurance. Jedinou novinkou je Freeway Insurance: obsadila m\u00edsto, kter\u00e9 po sez\u00f3n\u011b 2024 uvolnilo GEICO, stala se ofici\u00e1ln\u00edm partnerem pro poji\u0161t\u011bn\u00ed a d\u00e1v\u00e1 jm\u00e9no podzimn\u00edmu z\u00e1vodu ve Phoenixu, Freeway Insurance 500 z 18. \u0159\u00edjna 2026. Mezi ofici\u00e1ln\u00edmi partnery \u0161ampion\u00e1tu je tak\u00e9 Anduril, firma zam\u011b\u0159en\u00e1 na obrann\u00e9 technologie, ofici\u00e1ln\u00ed partner pro obranu od srpna 2025.<\/p>\n<h3>Nejv\u00fdznamn\u011bj\u0161\u00ed smlouvy s t\u00fdmy<\/h3>\n<ul>\n<li><strong>Prime Video<\/strong> je v letech 2025 a\u017e 2027 hlavn\u00edm sponzorem chevroletu s \u010d\u00edslem 9 Chase Elliotta z Hendrick Motorsports ve t\u0159ech z\u00e1vodech ro\u010dn\u011b a po zbytek sez\u00f3ny p\u0159idru\u017een\u00fdm sponzorem. V roce 2026 to byly <a href=\"https:\/\/www.si.com\/onsi\/racing-america\/news\/chase-elliotts-prime-video-paint-scheme-and-3-race-schedule\" target=\"_blank\" rel=\"noopener\">Talladega, Texas a All-Star Race<\/a>. Amazon je z\u00e1rove\u0148 jedn\u00edm ze \u010dty\u0159 televizn\u00edch vys\u00edlatel\u016f Cup: na trati i na obrazovce, v t\u00e9m\u017ee \u0161ampion\u00e1tu.<\/li>\n<li><strong>Progressive<\/strong> je ve druh\u00e9 sez\u00f3n\u011b s Dennym Hamlinem a toyotou s \u010d\u00edslem 11 t\u00fdmu Joe Gibbs Racing: v roce 2026 jeden\u00e1ct z\u00e1vod\u016f jako hlavn\u00ed sponzor, oproti 18 v roce 2025, v\u010detn\u011b fin\u00e1le v Homesteadu.<\/li>\n<li><strong>Robinhood<\/strong> prodlou\u017eil spolupr\u00e1ci s 23XI Racing na rok 2026: <a href=\"https:\/\/robinhood.com\/newsroom\/robinhood-and-23xi-racing-renew-partnership-for-the-2026-nascar-season\/\" target=\"_blank\" rel=\"noopener\">\u0161est z\u00e1vod\u016f jako hlavn\u00ed sponzor<\/a> s Bubbou Wallacem a Coreym Heimem, v\u010detn\u011b Heimovy Daytony 500.<\/li>\n<li><strong>Xfinity<\/strong> je krom\u011b role Premier Partnera od roku 2026 hlavn\u00edm sponzorem v\u011bt\u0161iny z\u00e1vod\u016f Bubby Wallace a v n\u011bkter\u00fdch z\u00e1vodech se objevuje na voze Tylera Reddicka.<\/li>\n<li><strong>Anduril<\/strong> podepsal v\u00edceletou smlouvu s Hendrick Motorsports: dva z\u00e1vody ro\u010dn\u011b na voze s \u010d\u00edslem 24 Williama Byrona do roku 2028. V roce 2026 to byly San Diego a Chicagoland.<\/li>\n<\/ul>\n<p>Poji\u0161\u0165ovna, streamovac\u00ed platforma, finan\u010dn\u00ed aplikace a zbrojn\u00ed firma v jednom \u0161ampion\u00e1tu \u0159\u00edkaj\u00ed n\u011bco konkr\u00e9tn\u00edho: NASCAR u\u017e nen\u00ed platformou jen pro n\u011bkolik kategori\u00ed produkt\u016f.<\/p>\n<h3>Konec sporu o chartery<\/h3>\n<p>K tomu p\u0159istupuje struktur\u00e1ln\u00ed fakt. 11. prosince 2025 NASCAR uprost\u0159ed soudn\u00edho procesu ukon\u010dila dohodou antimonopoln\u00ed \u017ealobu, kterou podaly 23XI Racing a Front Row Motorsports. V\u0161echny t\u00fdmy Cup z\u00edskaly trval\u00e9 chartery, takzvan\u00e9 evergreen: m\u00edsta na startovn\u00edm ro\u0161tu bez pevn\u00e9ho data skon\u010den\u00ed, ale v\u00e1zan\u00e1 na minim\u00e1ln\u00ed v\u00fdkonnostn\u00ed po\u017eadavky. Finan\u010dn\u00ed podm\u00ednky z\u016fstaly d\u016fv\u011brn\u00e9. Pro sponzora, kter\u00fd podepisuje smlouvu na n\u011bkolik sez\u00f3n, znamenaj\u00ed t\u00fdmy se zaji\u0161t\u011bn\u00fdm m\u00edstem o jedno riziko m\u00e9n\u011b.<\/p>\n<h2>P\u0159\u00edpad Freeway Insurance: od sponzora t\u00fdmu k Premier Partnerovi<\/h2>\n<p>Nejzaj\u00edmav\u011bj\u0161\u00ed obchodn\u00ed cestu posledn\u00edch let m\u00e1 za sebou Freeway Insurance. V roce 2021 byla hlavn\u00edm sponzorem chevroletu s \u010d\u00edslem 99 Daniela Su\u00e1reze v prvn\u00ed sez\u00f3n\u011b t\u00fdmu Trackhouse Racing, kter\u00fd teprve vznikl. Rok od roku zvy\u0161ovala anga\u017em\u00e1, a\u017e na 12 z\u00e1vod\u016f jako hlavn\u00ed sponzor v roce 2024, a v roce 2026 p\u0159e\u0161la se Su\u00e1rezem ke Spire Motorsports.<\/p>\n<p>V \u0159\u00edjnu 2025 ji NASCAR ozn\u00e1mila jako \u010dtvrt\u00e9ho Premier Partnera Cup Series, s jej\u00edm jm\u00e9nem na podzimn\u00edm z\u00e1vod\u011b ve Phoenixu. P\u011bt sez\u00f3n na cestu od jednoho vozu na \u00farove\u0148 \u0161ampion\u00e1tu. V \u0159\u00edjnu 2026 Freeway potvrdila i smlouvu se Su\u00e1rezem na rok 2027.<\/p>\n<p>J\u00e1 to \u010dtu takto: NASCAR odm\u011b\u0148uje ty, kdo vstupuj\u00ed s jasn\u00fdm c\u00edlem a m\u011b\u0159\u00ed n\u00e1vratnost na ka\u017ed\u00e9m kroku. Ta cesta nebyla n\u00e1hodn\u00e1 a nem\u016f\u017ee ji zopakovat kdokoli. Ukazuje ale, \u017ee platforma umo\u017e\u0148uje r\u016fst postupn\u011b.<\/p>\n<h2>Publikum: \u010d\u00edsla \u010dten\u00e1 bez filtr\u016f<\/h2>\n<p>Televizn\u00ed publikum NASCAR je velk\u00e9, ale kles\u00e1, a je dobr\u00e9 to v\u011bd\u011bt p\u0159ed podpisem. Sez\u00f3na 2025 Cup Series m\u011bla ve Spojen\u00fdch st\u00e1tech <a href=\"https:\/\/www.sportsmediawatch.com\/2025\/11\/the-needle-nascar-viewership-decline-year-one-rights-deal\/\" target=\"_blank\" rel=\"noopener\">v pr\u016fm\u011bru 2,476 milionu div\u00e1k\u016f<\/a> na z\u00e1vod, o 14 % m\u00e9n\u011b ne\u017e v roce 2024, kdy se pr\u016fm\u011br bl\u00ed\u017eil 2,9 milionu.<\/p>\n<p>Rok 2026 za\u010dal dob\u0159e: Daytona 500 z 15. \u00fanora, kterou vyhr\u00e1l Tyler Reddick s 23XI Racing, m\u011bla na Fox <a href=\"https:\/\/www.foxsports.com\/stories\/nascar\/2026-daytona-500-fox-draws-7-5-million-viewers-rivals-olympics-overage\" target=\"_blank\" rel=\"noopener\">v pr\u016fm\u011bru 7,49 milionu div\u00e1k\u016f<\/a>, o 11 % v\u00edc ne\u017e v roce 2025. Z\u00e1vody na Fox v\u0161ak skon\u010dily s <a href=\"https:\/\/www.blackbookmotorsport.com\/features\/nascar-tv-viewership-data-audience-fox-2026\/\" target=\"_blank\" rel=\"noopener\">pr\u016fm\u011brem 3,11 milionu<\/a>, nejni\u017e\u0161\u00edm pro Cup na Fox a \u010dtvrt\u00fdm poklesem v \u0159ad\u011b, a ve druh\u00e9 \u010d\u00e1sti sez\u00f3ny klesla \u0159ada z\u00e1vod\u016f pod 2 miliony. Po\u010d\u00edtat je t\u0159eba i se zm\u011bnou metody: od kv\u011btna zve\u0159ej\u0148uje NASCAR data Nielsen jen z panelu, bez streamovac\u00ed \u010d\u00e1sti.<\/p>\n<p>Daytona a Talladega maj\u00ed tribuny pro des\u00edtky tis\u00edc div\u00e1k\u016f, NASCAR ale nezve\u0159ej\u0148uje ofici\u00e1ln\u00ed \u00fadaje o n\u00e1v\u0161t\u011bvnosti. Sez\u00f3na trv\u00e1 od \u00fanora do listopadu a m\u00e1 36 z\u00e1vod\u016f do \u0161ampion\u00e1tu.<\/p>\n<p>Nejcitovan\u011bj\u0161\u00ed \u00fadaj o v\u011brnosti fanou\u0161k\u016f poch\u00e1z\u00ed od Performance Research: zhruba sedm z deseti fanou\u0161k\u016f NASCAR uv\u00e1d\u00ed, \u017ee t\u00e9m\u011b\u0159 v\u017edy nebo \u010dasto vol\u00ed produkty sponzor\u016f m\u00edsto produkt\u016f konkurence. Jde o historick\u00e9 m\u011b\u0159en\u00ed opakovan\u00e9 od 90. let do po\u010d\u00e1tku 21. stolet\u00ed a je t\u0159eba ho \u010d\u00edst jako ukazatel trendu, ne jako p\u0159edpov\u011b\u010f pro vlastn\u00ed zna\u010dku.<\/p>\n<h3>Televizn\u00ed pr\u00e1va do roku 2031<\/h3>\n<p>NASCAR podepsala sedmiletou smlouvu na roky 2025 a\u017e 2031 s Fox, NBC, Amazon Prime Video a TNT Sports a k tomu s The CW na druhou s\u00e9rii: celkem 7,7 miliardy dolar\u016f, zhruba 1,1 miliardy ro\u010dn\u011b, o 40 % v\u00edc ne\u017e p\u0159edchoz\u00ed smlouva. Fox vys\u00edl\u00e1 14 z\u00e1vod\u016f Cup v\u010detn\u011b Clash a All-Star Race, NBC posledn\u00edch 14, Prime Video a TNT po p\u011bti ve st\u0159edn\u00ed \u010d\u00e1sti sez\u00f3ny.<\/p>\n<p>Pro sponzora to znamen\u00e1 dv\u011b v\u011bci: pokryt\u00ed od voln\u011b dostupn\u00e9 televize po streaming a vys\u00edlac\u00ed okna zn\u00e1m\u00e1 a\u017e do roku 2031, na kter\u00fdch lze stav\u011bt v\u00edcelet\u00e9 pl\u00e1ny.<\/p>\n<h2>Z\u00e1vody, na kter\u00fdch v roce 2026 sponzorovi z\u00e1le\u017e\u00ed<\/h2>\n<p>Ne v\u0161ech 36 z\u00e1vod\u016f v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/nascar-cup-series-2026-kompletni-rozpis-sezony-pdf-ke-stazeni\/\">kalend\u00e1\u0159i Cup Series 2026<\/a> m\u00e1 stejnou obchodn\u00ed v\u00e1hu. N\u011bkter\u00e9 p\u0159itahuj\u00ed v\u00edc div\u00e1k\u016f, jin\u00e9 jin\u00e9 publikum a dal\u0161\u00ed jsou u\u017e p\u0159\u00edkladem, jak se vyu\u017e\u00edv\u00e1 n\u00e1zev z\u00e1vodu.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Z\u00e1vod<\/strong><\/td>\n<td><strong>Datum<\/strong><\/td>\n<td><strong>TV<\/strong><\/td>\n<td><strong>Pro\u010d je d\u016fle\u017eit\u00fd pro sponzora<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Daytona 500<\/td>\n<td>15. \u00fanora<\/td>\n<td>Fox<\/td>\n<td>Nejsledovan\u011bj\u0161\u00ed z\u00e1vod: 7,49 milionu div\u00e1k\u016f v roce 2026<\/td>\n<\/tr>\n<tr>\n<td>Circuit of the Americas<\/td>\n<td>1. b\u0159ezna<\/td>\n<td>Fox<\/td>\n<td>Silni\u010dn\u00ed okruh v Austinu, d\u011bji\u0161t\u011b Velk\u00e9 ceny USA formule 1<\/td>\n<\/tr>\n<tr>\n<td>Talladega<\/td>\n<td>26. dubna<\/td>\n<td>Fox<\/td>\n<td>Superspeedway: vozy jedou ve skupin\u011b, dlouho v z\u00e1b\u011bru<\/td>\n<\/tr>\n<tr>\n<td>Coca-Cola 600<\/td>\n<td>24. kv\u011btna<\/td>\n<td>Prime Video<\/td>\n<td>Nejdel\u0161\u00ed z\u00e1vod roku, o v\u00edkendu Memorial Day<\/td>\n<\/tr>\n<tr>\n<td>San Diego<\/td>\n<td>21. \u010dervna<\/td>\n<td>Prime Video<\/td>\n<td>Nov\u00fd m\u011bstsk\u00fd okruh na n\u00e1mo\u0159n\u00ed z\u00e1kladn\u011b Coronado<\/td>\n<\/tr>\n<tr>\n<td>Chicagoland<\/td>\n<td>5. \u010dervence<\/td>\n<td>TNT<\/td>\n<td>Prvn\u00ed z\u00e1vod Cup na tomto okruhu od roku 2019, o v\u00edkendu Dne nez\u00e1vislosti<\/td>\n<\/tr>\n<tr>\n<td>Freeway Insurance 500<\/td>\n<td>18. \u0159\u00edjna<\/td>\n<td>USA Network<\/td>\n<td>Konkr\u00e9tn\u00ed p\u0159\u00edklad titul\u00e1rn\u00edho sponzora z\u00e1vodu, v r\u00e1mci Chase<\/td>\n<\/tr>\n<tr>\n<td>Fin\u00e1le v Homestead-Miami<\/td>\n<td>8. listopadu<\/td>\n<td>NBC<\/td>\n<td>Z\u00e1vod, kter\u00fd rozhodne o titulu<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>V roce 2026 se vr\u00e1til form\u00e1t Chase: po 26 z\u00e1vodech bojuje 16 nejlep\u0161\u00edch jezdc\u016f o titul v deseti z\u00e1vodech bez vy\u0159azov\u00e1n\u00ed, od Darlingtonu po Homestead. Fin\u00e1le se jede 8. listopadu v Homestead-Miami, u\u017e ne ve Phoenixu. Nejd\u016fle\u017eit\u011bj\u0161\u00ed z\u00e1vody kalend\u00e1\u0159e p\u0159edstavujeme tak\u00e9 v \u010dl\u00e1nku o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/crown-jewel-nascar\/\">z\u00e1vodech Crown Jewel v NASCAR<\/a>.<\/p>\n<p>Pro toho, kdo pl\u00e1nuje vstup, je kalend\u00e1\u0159 mapou aktivace: ka\u017ed\u00fd z\u00e1vod m\u00e1 jin\u00e9 publikum, jin\u00fd trh a jin\u00fd televizn\u00ed kontext. Vyb\u00edrat z\u00e1vody podle c\u00edl\u016f p\u0159inese mnohem v\u00edc ne\u017e p\u0159istupovat ke v\u0161em stejn\u011b.<\/p>\n<h2>NASCAR, formule 1, nebo IndyCar<\/h2>\n<p>Spr\u00e1vn\u00e1 platforma z\u00e1vis\u00ed na t\u0159ech v\u011bcech: na publiku, kter\u00e9 chcete oslovit, na trz\u00edch, kde firma prod\u00e1v\u00e1, a na rozpo\u010dtu. NASCAR, formule 1 a IndyCar nejsou zam\u011bniteln\u00e9 alternativy.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Ukazatel<\/strong><\/td>\n<td><strong>NASCAR Cup<\/strong><\/td>\n<td><strong>Formule 1<\/strong><\/td>\n<td><strong>IndyCar<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Trh<\/td>\n<td>USA<\/td>\n<td>Glob\u00e1ln\u00ed<\/td>\n<td>USA<\/td>\n<\/tr>\n<tr>\n<td>Pr\u016fm\u011brn\u00e1 sledovanost v USA, 2025<\/td>\n<td>2,48 milionu<\/td>\n<td>1,3 milionu<\/td>\n<td>1,36 milionu<\/td>\n<\/tr>\n<tr>\n<td>Z\u00e1vody v roce 2025<\/td>\n<td>36<\/td>\n<td>24<\/td>\n<td>17<\/td>\n<\/tr>\n<tr>\n<td>Vstup<\/td>\n<td>Od 15 000 $ za z\u00e1vod jako p\u0159idru\u017een\u00fd sponzor<\/td>\n<td>P\u0159\u00edtomnost s v\u00fdznamn\u00fdmi pr\u00e1vy zhruba od 2 milion\u016f $ ro\u010dn\u011b<\/td>\n<td>\u017d\u00e1dn\u00fd ve\u0159ejn\u00fd cen\u00edk; zn\u00e1m\u00fd p\u0159\u00edpad: 60 000 $ v roce 2025 za p\u0159ilbu a kombin\u00e9zu jezdce<\/td>\n<\/tr>\n<tr>\n<td>Vhodn\u00e9 pro<\/td>\n<td>Zna\u010dky s celost\u00e1tn\u00edm trhem v USA<\/td>\n<td>Glob\u00e1ln\u00ed a pr\u00e9miov\u00e9 zna\u010dky<\/td>\n<td>Zna\u010dky s c\u00edli v USA a men\u0161\u00edmi rozpo\u010dty<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u00dadaj formule 1 poch\u00e1z\u00ed z posledn\u00ed sez\u00f3ny ESPN p\u0159ed p\u0159echodem na Apple TV v roce 2026. \u00dadaj IndyCar je v\u00e1\u017een\u00fd pr\u016fm\u011br prvn\u00ed sez\u00f3ny na Fox: bez Indianapolis 500, kterou sledovalo 7,09 milionu div\u00e1k\u016f, kles\u00e1 pr\u016fm\u011br ostatn\u00edch z\u00e1vod\u016f zhruba na 832 000. P\u0159\u00edpad uveden\u00fd u IndyCar je Texas A&#038;M, kter\u00e1 v roce 2025 zaplatila 60 000 dolar\u016f za svou zna\u010dku na p\u0159ilb\u011b a kombin\u00e9ze Felixe Rosenqvista z Meyer Shank Racing, na z\u00e1klad\u011b smlouvy odd\u011blen\u00e9 od smlouvy s NASCAR.<\/p>\n<p>Formule 1 mluv\u00ed k cel\u00e9mu sv\u011btu; podle na\u0161eho pr\u016fzkumu ze z\u00e1\u0159\u00ed 2026 za\u010d\u00edn\u00e1 p\u0159\u00edtomnost s v\u00fdznamn\u00fdmi pr\u00e1vy zhruba na 2 milionech dolar\u016f ro\u010dn\u011b, t\u00e9m\u011b\u0159 v\u017edy na dv\u011b sez\u00f3ny. Podrobnosti najdete v pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">n\u00e1klady na sponzorstv\u00ed ve formuli 1<\/a>. NASCAR a IndyCar mluv\u00ed hlavn\u011b ke Spojen\u00fdm st\u00e1t\u016fm a srovn\u00e1n\u00ed mezi nimi je vyrovnan\u011bj\u0161\u00ed: ud\u011blali jsme ho v \u010dl\u00e1nku o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/nascar-vs-indycar-srovnani-velocity-spectacle-a-sponzorske-prilezitosti\/\">NASCAR a IndyCar<\/a>. Pro zna\u010dku, kter\u00e1 chce celost\u00e1tn\u00ed americkou p\u0159\u00edtomnost po v\u011bt\u0161inu roku, nab\u00edz\u00ed NASCAR v\u00edc p\u0159\u00edle\u017eitost\u00ed za ni\u017e\u0161\u00ed vstupn\u00ed n\u00e1klady.<\/p>\n<h2>Jak m\u011b\u0159it n\u00e1vratnost sponzorstv\u00ed NASCAR<\/h2>\n<p>N\u00e1vratnost se m\u011b\u0159\u00ed na \u010dty\u0159ech front\u00e1ch. Podle m\u00e9 zku\u0161enosti se mnoho zna\u010dek d\u00edv\u00e1 jen na jednu nebo dv\u011b.<\/p>\n<ul>\n<li><strong>Medi\u00e1ln\u00ed hodnota<\/strong>: specializovan\u00e9 firmy jako Joyce Julius a Nielsen po\u010d\u00edtaj\u00ed ka\u017ed\u00e9 objeven\u00ed zna\u010dky v p\u0159enosech a odhaduj\u00ed jeho ekvivalentn\u00ed reklamn\u00ed cenu. Je to nejbezprost\u0159edn\u011bj\u0161\u00ed \u010d\u00edslo, samo o sob\u011b ale nic ne\u0159\u00edk\u00e1 o prodej\u00edch.<\/li>\n<li><strong>B2B vztahy<\/strong>: sch\u016fzky, jedn\u00e1n\u00ed a smlouvy, kter\u00e9 vznikly b\u011bhem z\u00e1vodn\u00edch v\u00edkend\u016f. Je t\u0159eba je sledovat od prvn\u00edho dne, jinak nejv\u011bt\u0161\u00ed hodnota NASCAR z\u016fstane v \u010d\u00edslech neviditeln\u00e1.<\/li>\n<li><strong>Spot\u0159ebitelsk\u00e9 ukazatele<\/strong>: pr\u016fzkumy p\u0159ed sez\u00f3nou a po n\u00ed o pov\u011bdom\u00ed, zva\u017eov\u00e1n\u00ed a n\u00e1kupn\u00edm z\u00e1m\u011bru mezi fanou\u0161ky.<\/li>\n<li><strong>Digit\u00e1l<\/strong>: n\u00e1v\u0161t\u011bvnost, interakce a konverze, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed obsah t\u00fdmu a vlastn\u00ed kampan\u011b.<\/li>\n<\/ul>\n<p>Kdo m\u011b\u0159\u00ed v\u0161echny \u010dty\u0159i fronty, m\u00e1 \u00fapln\u00fd obraz a m\u016f\u017ee se rozhodnout, zda r\u016fst, z\u016fstat, nebo odej\u00edt. Kdo se d\u00edv\u00e1 jen na medi\u00e1ln\u00ed hodnotu, rozhoduje se t\u00e9m\u011b\u0159 v\u017edy podle \u010d\u00edsla, kter\u00e9 o obchodu nic ne\u0159\u00edk\u00e1.<\/p>\n<h2>Kde za\u010d\u00edt<\/h2>\n<p>Prvn\u00edm krokem je zvolit s\u00e9rii, potom t\u00fdm, potom po\u010det z\u00e1vod\u016f. Je\u0161t\u011b p\u0159edt\u00edm je ale c\u00edl: pov\u011bdom\u00ed na nov\u00e9m trhu, vztahy s americk\u00fdmi klienty, uveden\u00ed produktu. \u0160est rozhodnut\u00ed, p\u0159ed kter\u00fdmi stoj\u00ed ka\u017ed\u00e1 zna\u010dka, od s\u00e9rie po podpis, najdete v pr\u016fvodci, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/nascar-sponzoring-jak-vstoupit-a-sponzorovat-tym\/\">jak sponzorovat t\u00fdm NASCAR<\/a>.<\/p>\n<p>RTR Sports se sponzorstv\u00edm v motorsportu zab\u00fdv\u00e1 od roku 1995, v NASCAR, formuli 1, MotoGP a IndyCar. Pr\u00e1v\u011b proto, \u017ee pokr\u00fdv\u00e1me v\u00edce \u0161ampion\u00e1t\u016f, m\u016f\u017eeme firm\u011b \u0159\u00edct, kdy je NASCAR spr\u00e1vn\u00e1 volba a kdy ne. Pro zna\u010dku, kter\u00e1 prod\u00e1v\u00e1 ve Spojen\u00fdch st\u00e1tech, je to \u010dasto nejefektivn\u011bj\u0161\u00ed platforma. Pro zna\u010dku, kter\u00e1 prod\u00e1v\u00e1 hlavn\u011b jinde, to \u010dasto neplat\u00ed.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Postavte svou zna\u010dku na start<\/strong><br \/>Promluvme si o programu postaven\u00e9m kolem va\u0161ich c\u00edl\u016f: s\u00e9rie, t\u00fdm a z\u00e1vody.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/sponzorska-agentura-nascar\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponzorstv\u00ed NASCAR s RTR Sports<\/a><br \/><\/div>\n<p>NASCAR nen\u00ed drah\u00e1 ani levn\u00e1 sama o sob\u011b. Je drah\u00e1 pro toho, kdo ji kupuje bez c\u00edle, a v\u00fdhodn\u00e1 pro toho, kdo v\u00ed, \u010deho m\u00e1 dos\u00e1hnout. Zbytek jsou \u010d\u00edsla.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010casto kladen\u00e9 ot\u00e1zky o sponzorstv\u00ed NASCAR<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik stoj\u00ed sponzorovat v\u016fz NASCAR?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>V Cup Series plat\u00ed hlavn\u00ed sponzor orienta\u010dn\u011b od 75 000-120 000 dolar\u016f za z\u00e1vod u mal\u00e9ho t\u00fdmu, 350 000-500 000 dolar\u016f u t\u00fdmu ze st\u0159edu pole a p\u0159es 500 000 u \u0161pi\u010dkov\u00e9ho t\u00fdmu, kde cel\u00e1 sez\u00f3na p\u0159esahuje 35 milion\u016f dolar\u016f. Jde o odhady z oboru: smlouvy nejsou ve\u0159ejn\u00e9.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik stoj\u00ed sponzorovat jeden z\u00e1vod NASCAR?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Z\u00e1le\u017e\u00ed na t\u00fdmu a plo\u0161e na voze. Podle odhad\u016f z oboru stoj\u00ed m\u00edsto p\u0159idru\u017een\u00e9ho sponzora 15 000 a\u017e 40 000 dolar\u016f za z\u00e1vod. U hlavn\u00edho sponzora jsou ve\u0159ejn\u00e9 ceny vz\u00e1cn\u00e9: v roce 2024 zaplatila Texas A&#038;M 160 000 dolar\u016f za dva z\u00e1vody se Stewart-Haas Racing.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00fd je nejlevn\u011bj\u0161\u00ed zp\u016fsob vstupu do NASCAR?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>M\u00edsto p\u0159idru\u017een\u00e9ho sponzora v Cup Series nebo program v Craftsman Truck Series \u010di O&#8217;Reilly Auto Parts Series. Ob\u011b ni\u017e\u0161\u00ed s\u00e9rie maj\u00ed celost\u00e1tn\u00ed televizn\u00ed p\u0159enos za zlomek cen Cup.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kdo jsou Premier Partne\u0159i NASCAR v roce 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Jsou \u010dty\u0159i: Busch Light, Coca-Cola, Xfinity a Freeway Insurance. Freeway Insurance p\u0159i\u0161la v roce 2026 m\u00edsto GEICO, kter\u00e9 ode\u0161lo po sez\u00f3n\u011b 2024, a d\u00e1v\u00e1 jm\u00e9no z\u00e1vodu Freeway Insurance 500 ve Phoenixu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00fd je rozd\u00edl mezi hlavn\u00edm a p\u0159idru\u017een\u00fdm sponzorem v NASCAR?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Hlavn\u00ed sponzor m\u00e1 kapotu, boky, kombin\u00e9zu jezdce a kontrolu nad barvami vozu v z\u00e1vodech, kter\u00e9 koup\u00ed. P\u0159idru\u017een\u00fd sponzor m\u00e1 men\u0161\u00ed plochy, nap\u0159\u00edklad zadn\u00ed sloupek, a p\u0159\u00edstup k t\u00fdmu a jeho hospitality, ale o vzhledu vozu nerozhoduje.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Vyplat\u00ed se NASCAR firm\u011b, kter\u00e1 neprod\u00e1v\u00e1 ve Spojen\u00fdch st\u00e1tech?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>M\u00e1lokdy. NASCAR mluv\u00ed t\u00e9m\u011b\u0159 jen k americk\u00e9mu publiku: funguje pro zna\u010dku, kter\u00e1 ve Spojen\u00fdch st\u00e1tech prod\u00e1v\u00e1 nebo chce prod\u00e1vat. Pro firmu zam\u011b\u0159enou na mezin\u00e1rodn\u00ed trhy jsou obvykle vhodn\u011bj\u0161\u00ed formule 1 nebo MotoGP.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Obvykle se m\u00e1 za to, \u017ee vstup do NASCAR stoj\u00ed des\u00edtky milion\u016f dolar\u016f. To plat\u00ed pro zna\u010dku, kter\u00e1 chce po celou sez\u00f3nu kapotu \u0161pi\u010dkov\u00e9ho vozu Cup Series. Pro v\u0161echny ostatn\u00ed za\u010d\u00ednaj\u00ed vstupn\u00ed mo\u017enosti na mnohem ni\u017e\u0161\u00edch \u010d\u00e1stk\u00e1ch a skute\u010dn\u00e1 ot\u00e1zka nezn\u00ed, kolik to stoj\u00ed, ale co m\u00e1 investice p\u0159in\u00e9st. Stru\u010dn\u011b \u0159e\u010deno, sponzorstv\u00ed NASCAR stoj\u00ed od [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":275227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22181],"tags":[],"class_list":["post-275263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nascar-cs"],"acf":[],"contentshake_article_id":"","semrush_tags":{},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponzorstv\u00ed NASCAR 2026: kolik stoj\u00ed a jak funguje<\/title>\n<meta name=\"description\" content=\"Sponzorstv\u00ed NASCAR: od zhruba 15 000 dolar\u016f za z\u00e1vod jako p\u0159idru\u017een\u00fd sponzor po v\u00edce ne\u017e 35 milion\u016f za sez\u00f3nu u \u0161pi\u010dkov\u00e9ho t\u00fdmu. 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Bal\u00ed\u010dky a sponzo\u0159i 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-nascar-balicky-naklady-prilezitosti\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/01\/larson.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Sponzorstv\u00ed NASCAR 2026: kolik stoj\u00ed, dostupn\u00e9 bal\u00ed\u010dky a p\u0159\u00edle\u017eitosti pro zna\u010dky\",\"datePublished\":\"2025-01-23T09:20:16+00:00\",\"dateModified\":\"2026-11-05T16:56:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/\"},\"wordCount\":3917,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/larson.jpg\",\"articleSection\":[\"NASCAR\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/\",\"name\":\"Sponzorstv\u00ed NASCAR 2026: kolik stoj\u00ed a jak funguje\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponzorstvi-nascar-balicky-naklady-prilezitosti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/larson.jpg\",\"datePublished\":\"2025-01-23T09:20:16+00:00\",\"dateModified\":\"2026-11-05T16:56:12+00:00\",\"description\":\"Sponzorstv\u00ed NASCAR: od zhruba 15 000 dolar\u016f za z\u00e1vod jako p\u0159idru\u017een\u00fd sponzor po v\u00edce ne\u017e 35 milion\u016f za sez\u00f3nu u \u0161pi\u010dkov\u00e9ho t\u00fdmu. 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