{"id":275540,"date":"2025-01-31T15:50:24","date_gmt":"2025-01-31T14:50:24","guid":{"rendered":"https:\/\/rtrsports.com\/jak-investovat-do-formule-1\/"},"modified":"2025-05-07T12:34:53","modified_gmt":"2025-05-07T10:34:53","slug":"jak-investovat-do-formule-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/jak-investovat-do-formule-1\/","title":{"rendered":"Jak investovat do Formule 1"},"content":{"rendered":"

Formule 1 p\u0159edstavuje jednu z nej\u017e\u00e1dan\u011bj\u0161\u00edch platforem pro investory a sponzory na cel\u00e9m sv\u011bt\u011b. Kombinace nejmodern\u011bj\u0161\u00edch technologi\u00ed, intenzivn\u00ed sout\u011b\u017ee a st\u00e1le se roz\u0161i\u0159uj\u00edc\u00ed fanou\u0161kovsk\u00e9 z\u00e1kladny z n\u00ed \u010din\u00ed jedine\u010dnou investi\u010dn\u00ed p\u0159\u00edle\u017eitost. V posledn\u00edch letech z\u00e1jem o F1 exponenci\u00e1ln\u011b roste a p\u0159itahuje nejen fanou\u0161ky motoristick\u00e9ho sportu, ale tak\u00e9 v\u00fdznamn\u00e9 zna\u010dky a institucion\u00e1ln\u00ed investory.<\/p>\n

F1 Economics, sc\u00e9n\u00e1\u0159 <\/strong><\/h2>\n

Exponenci\u00e1ln\u00ed r\u016fst hodnoty t\u00fdmu<\/strong><\/p>\n

Podle ned\u00e1vn\u00e9 anal\u00fdzy se pr\u016fm\u011brn\u00e1 hodnota t\u00fdmu Formule 1 od roku 2019 zv\u00fd\u0161ila o 276 % a dos\u00e1hla v pr\u016fm\u011bru 1,88 miliardy dolar\u016f.<\/strong> V \u010dele tohoto \u017eeb\u0159\u00ed\u010dku jsou t\u00fdmy Ferrari<\/strong> a Mercedes<\/strong> s hodnotou 3,9, resp. 3,8 miliardy dolar\u016f. Konkr\u00e9tn\u011b u Mercedesu se p\u0159\u00edjmy pro rok 2023 pohybovaly kolem 700 milion\u016f dolar\u016f.<\/p>\n

Roz\u0161i\u0159uj\u00edc\u00ed se publikum a rostouc\u00ed z\u00e1jem<\/strong><\/h2>\n

Cirkus 1 zaznamenal v\u00fdrazn\u00fd n\u00e1r\u016fst sledovanosti na n\u011bkolika kl\u00ed\u010dov\u00fdch trz\u00edch. Nap\u0159\u00edklad v USA do\u0161lo k meziro\u010dn\u00edmu n\u00e1r\u016fstu o 58 %,<\/strong> ve Francii o 48 % a v It\u00e1lii o 40 %. Tento r\u016fst lze p\u0159i\u010d\u00edst kombinaci \u00fa\u010dinn\u00fdch marketingov\u00fdch strategi\u00ed, strategick\u00fdch partnerstv\u00ed a zv\u00fd\u0161en\u00e9 p\u0159\u00edtomnosti v digit\u00e1ln\u00edch m\u00e9di\u00edch.<\/p>\n

Z\u00e1jem velk\u00fdch zna\u010dek a investor\u016f<\/strong><\/h2>\n

Velk\u00e9 konglomer\u00e1ty jako LVMH rozpoznaly potenci\u00e1l Formule 1<\/strong> jako glob\u00e1ln\u00ed marketingov\u00e9 platformy. LVMH nap\u0159\u00edklad podepsal s F1 desetiletou smlouvu, kter\u00e1 zahrnuje zna\u010dky jako Louis Vuitton<\/strong>, Mo\u00ebt Hennessy<\/strong> a TAG Heuer<\/strong>. Tato dohoda, jej\u00ed\u017e hodnota se odhaduje na t\u00e9m\u011b\u0159 100 milion\u016f eur ro\u010dn\u011b, zd\u016fraz\u0148uje atraktivitu F1 pro luxusn\u00ed zna\u010dky, kter\u00e9 cht\u011bj\u00ed oslovit glob\u00e1ln\u00ed publikum.<\/p>\n

Diverzifikace sponzoringu<\/strong><\/h2>\n

Krom\u011b luxusn\u00edch zna\u010dek p\u0159itahuje Formule 1 tak\u00e9 r\u016fznorod\u00e9 zna\u010dky. sponzor\u016f<\/strong><\/a>v\u010detn\u011b spot\u0159ebitelsk\u00fdch zna\u010dek, jako jsou Nestl\u00e9<\/strong>, McDonald’s<\/strong>, Lego<\/strong> a Mattel. Tato diverzifikace odr\u00e1\u017e\u00ed p\u0159ita\u017elivost F1 pro mlad\u0161\u00ed a rozmanit\u011bj\u0161\u00ed publikum, \u010d\u00e1ste\u010dn\u011b d\u00edky popularit\u011b seri\u00e1lu„Drive to Survive“<\/strong> spole\u010dnosti Netflix.<\/p>\n

Investice do Formule 1<\/strong><\/h2>\n

Investov\u00e1n\u00ed do sv\u011bta Formule 1 je<\/strong>proto fascinuj\u00edc\u00ed p\u0159\u00edle\u017eitost\u00ed pro motoristick\u00e9 nad\u0161ence a investory, kte\u0159\u00ed hledaj\u00ed diverzifikaci<\/strong>. P\u0159esto\u017ee je p\u0159\u00edm\u00fd p\u0159\u00edstup omezen, existuje n\u011bkolik strategi\u00ed, jak se na tomto rostouc\u00edm odv\u011btv\u00ed finan\u010dn\u011b pod\u00edlet.<\/p>\n

Investice do spole\u010dnosti Liberty Media Corporation<\/strong><\/h3>\n

Formuli 1 vlastn\u00ed<\/strong> americk\u00e1 spole\u010dnost Liberty Media Corporation<\/strong>, kter\u00e1 z\u00edskala kontrolu nad \u0161ampion\u00e1tem v roce 2017 za 8 miliard dolar\u016f. Spole\u010dnost Liberty Media nab\u00edz\u00ed t\u0159i typy akci\u00ed souvisej\u00edc\u00edch s Formul\u00ed 1:<\/p>\n

S\u00e9rie A <\/strong>(FWONA): Ka\u017ed\u00e1 akcie d\u00e1v\u00e1 jedno hlasovac\u00ed pr\u00e1vo.<\/p>\n

\u0158ada B <\/strong>(FWONB): FONB: nek\u00f3tovan\u00e1 a v dr\u017een\u00ed p\u0159ev\u00e1\u017en\u011b zasv\u011bcen\u00fdch osob spole\u010dnosti.<\/p>\n

S\u00e9rie C<\/strong> (FWONK): Neposkytuje hlasovac\u00ed pr\u00e1va a je nejdostupn\u011bj\u0161\u00ed pro drobn\u00e9 investory.<\/p>\n

Investice do spole\u010dnosti FWONK<\/strong> v\u00e1m umo\u017en\u00ed pod\u00edlet se na r\u016fstu Formule 1 bez p\u0159\u00edm\u00e9 \u00fa\u010dasti na rozhodov\u00e1n\u00ed spole\u010dnosti.<\/p>\n

Investice do \u00fa\u010dastn\u00edk\u016f automobilov\u00fdch v\u00fdrobc\u016f<\/strong><\/h3>\n

N\u011bkte\u0159\u00ed v\u00fdrobci automobil\u016f, kte\u0159\u00ed se \u00fa\u010dastn\u00ed Formule 1, jsou k\u00f3tov\u00e1ni na burze, co\u017e nab\u00edz\u00ed nep\u0159\u00edmou investi\u010dn\u00ed p\u0159\u00edle\u017eitost:<\/p>\n

Ferrari (RACE): Spole\u010dnost Ferrari, kter\u00e1 je k\u00f3tovan\u00e1 na italsk\u00e9 i newyorsk\u00e9 burze, zaznamenala od roku 2016 v\u00fdrazn\u00fd r\u016fst a hodnota jej\u00edch akci\u00ed vzrostla p\u0159ibli\u017en\u011b o 600 %. Spole\u010dnost se s\u00eddlem v Maranellu pl\u00e1nuje do roku 2026 investice ve v\u00fd\u0161i 4,4 miliardy eur na podporu sv\u00e9ho rozvoje.<\/p>\n

Aston Martin Lagonda Global Holdings plc: navrhuje, vyv\u00edj\u00ed a prod\u00e1v\u00e1 luxusn\u00ed sportovn\u00ed vozy po cel\u00e9m sv\u011bt\u011b. Uzav\u0159ela strategickou technologickou dohodu se spole\u010dnost\u00ed Mercedes-Benz AG, \u010d\u00edm\u017e pos\u00edlila sv\u00e9 postaven\u00ed na trhu.<\/p>\n

Investice do sponzor\u016f a dodavatel\u016f Formule 1<\/strong><\/h3>\n

Dal\u0161\u00edm zp\u016fsobem, jak investovat do Formule 1, jsou spole\u010dnosti, kter\u00e9 sponzoruj\u00ed t\u00fdmy nebo jim dod\u00e1vaj\u00ed komponenty. Nap\u0159\u00edklad spole\u010dnosti jako Brembo<\/strong> a Pirelli<\/strong>se pod\u00edlej\u00ed na dod\u00e1vk\u00e1ch z\u00e1kladn\u00edch komponent\u016f pro vozy Formule 1.<\/p>\n

Nabyt\u00ed pod\u00edl\u016f ve st\u00e1j\u00edch<\/strong><\/h3>\n

Pro investory se zna\u010dn\u00fdm kapit\u00e1lem je jednou z mo\u017enost\u00ed n\u00e1kup akci\u00ed z\u00e1vodn\u00edch t\u00fdm\u016f Formule 1. Nap\u0159\u00edklad spole\u010dnost RedBird Capital Partners spolu s koalic\u00ed investor\u016f, mezi nimi\u017e je i herec Ryan Reynolds<\/strong>, ned\u00e1vno z\u00edskala 24% pod\u00edl v t\u00fdmu Alpine Racing<\/strong>.<\/p>\n

Investice do F1, glob\u00e1ln\u00ed a strategick\u00e1 volba<\/strong><\/h2>\n

Formule 1 nab\u00edz\u00ed dynamick\u00e9 a neust\u00e1le se m\u011bn\u00edc\u00ed investi\u010dn\u00ed prost\u0159ed\u00ed.<\/strong> D\u00edky sv\u00e9 schopnosti p\u0159il\u00e1kat celosv\u011btov\u00e9 publikum a mo\u017enostem sponzoringu a strategick\u00e9ho partnerstv\u00ed je ide\u00e1ln\u00ed platformou pro spole\u010dnosti a investory, kte\u0159\u00ed cht\u011bj\u00ed roz\u0161\u00ed\u0159it sv\u016fj v\u00fdznam a spojit se se zna\u010dkou, je\u017e je synonymem pro dokonalost a inovace.<\/p>\n

Investov\u00e1n\u00ed do Formule 1 vy\u017eaduje pe\u010dliv\u00e9 vyhodnocen\u00ed r\u016fzn\u00fdch dostupn\u00fdch p\u0159\u00edle\u017eitost\u00ed.<\/strong> Ne\u017e se pust\u00edte do jak\u00e9koli investice, je nutn\u00e9 prov\u00e9st d\u016fkladn\u00fd pr\u016fzkum a zv\u00e1\u017eit sv\u016fj rizikov\u00fd profil. Popularita a hodnota Formule 1 st\u00e1le roste a nab\u00edz\u00ed informovan\u00fdm investor\u016fm potenci\u00e1ln\u00ed atraktivn\u00ed v\u00fdnosy.<\/p>\n

 <\/p>\n

.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Formule 1 p\u0159edstavuje jednu z nej\u017e\u00e1dan\u011bj\u0161\u00edch platforem pro investory a sponzory na cel\u00e9m sv\u011bt\u011b. Kombinace nejmodern\u011bj\u0161\u00edch technologi\u00ed, intenzivn\u00ed sout\u011b\u017ee a st\u00e1le se roz\u0161i\u0159uj\u00edc\u00ed fanou\u0161kovsk\u00e9 z\u00e1kladny z n\u00ed \u010din\u00ed jedine\u010dnou investi\u010dn\u00ed p\u0159\u00edle\u017eitost. V posledn\u00edch letech z\u00e1jem o F1 exponenci\u00e1ln\u011b roste a p\u0159itahuje nejen fanou\u0161ky motoristick\u00e9ho sportu, ale tak\u00e9 v\u00fdznamn\u00e9 zna\u010dky a institucion\u00e1ln\u00ed investory. F1 Economics, sc\u00e9n\u00e1\u0159 […]<\/p>\n","protected":false},"author":17,"featured_media":275524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20233],"tags":[],"class_list":["post-275540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-formule1"],"acf":[],"contentshake_article_id":"","yoast_head":"\nJak investovat do Formule 1<\/title>\n<meta name=\"description\" content=\"Formule 1 nab\u00edz\u00ed dynamick\u00e9 a neust\u00e1le se m\u011bn\u00edc\u00ed investi\u010dn\u00ed prost\u0159ed\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/jak-investovat-do-formule-1\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" 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