{"id":279178,"date":"2023-02-24T10:03:27","date_gmt":"2023-02-24T09:03:27","guid":{"rendered":"https:\/\/rtrsports.com\/275-sponzorskych-smluv-sezony-formule-1-2023\/"},"modified":"2026-09-30T18:47:27","modified_gmt":"2026-09-30T16:47:27","slug":"275-sponzorskych-smluv-sezony-formule-1-2023","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/the-275-sponsorship-deals-of-the-2023-formula-1-seasons\/","title":{"rendered":"Sponzo\u0159i t\u00fdm\u016f Formule 1 v roce 2026"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"The 275 Sponsorship Deals of the 2023 Formula 1 Season\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/EBGpqFjjrKc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>V roce 2026 deset z jeden\u00e1cti t\u00fdm\u016f Formule 1 nese v n\u00e1zvu titul\u00e1rn\u00edho sponzora: Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Williams), BWT (Alpine), Visa a Cash App (Racing Bulls), Revolut (Audi) a Toyota Gazoo Racing (Haas). Jen Cadillac, nov\u00fd americk\u00fd t\u00fdm, zat\u00edm titul\u00e1rn\u00edho sponzora nem\u00e1. Nejo\u010dek\u00e1van\u011bj\u0161\u00ed zm\u011bnou pro rok 2027 je Gucci, kter\u00e9 se stane titul\u00e1rn\u00edm partnerem Alpine.<\/strong><\/p>\n<p><em>Aktualizov\u00e1no v z\u00e1\u0159\u00ed 2026.<\/em><\/p>\n<p>V roce 2023 jsme v RTR Sports zmapovali <strong>275 sponzorsk\u00fdch program\u016f<\/strong> u deseti t\u00fdm\u016f \u0161ampion\u00e1tu. Dnes m\u00e1 startovn\u00ed pole jeden\u00e1ct t\u00fdm\u016f a trh se zm\u011bnil: na vozech je vid\u011bt m\u00e9n\u011b jmen, ale sponzo\u0159i jsou mnohem v\u011bt\u0161\u00ed a p\u0159evl\u00e1daj\u00ed mezi nimi finance a technologie. Tato str\u00e1nka shrnuje t\u00fdm po t\u00fdmu hlavn\u00ed sponzory roku 2026 a to, co n\u00e1m o trhu \u0159\u00edkaj\u00ed. Kdo jsou jezdci a jak\u00e9 vozy maj\u00ed jednotliv\u00e9 t\u00fdmy, se do\u010dtete v na\u0161em \u010dl\u00e1nku o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/the-teams-of-formula-1-2023-launches-pilots-and-sponsors\/\">t\u00fdmech Formule 1 v roce 2026<\/a>.<\/p>\n<h2>Sponzo\u0159i t\u00fdm\u016f F1 v roce 2026<\/h2>\n<ul>\n<li><strong>Oracle Red Bull Racing:<\/strong> titul\u00e1rn\u00edm sponzorem je Oracle. V roce 2026 m\u00e1 t\u00fdm tak\u00e9 nov\u00e9ho motorov\u00e9ho partnera, Ford, kter\u00fd se po 22 letech vrac\u00ed do F1 s Red Bull Powertrains. Cel\u00e9 portfolio najdete v anal\u00fdze <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzor-red-bull-racing-formule-1-analyza-sponzorskeho-portfolia\/\">sponzor\u016f Red Bull Racing<\/a>.<\/li>\n<li><strong>Scuderia Ferrari HP:<\/strong> titul\u00e1rn\u00edm partnerem je HP, kter\u00e9 d\u00e1v\u00e1 jm\u00e9no t\u00fdmu z Maranella.<\/li>\n<li><strong>McLaren Mastercard F1 Team:<\/strong> titul\u00e1rn\u00edm partnerem je Mastercard. Monster Energy je ofici\u00e1ln\u00edm partnerem t\u00fdmu od roku 2024, po 14 letech u Mercedesu.<\/li>\n<li><strong>Mercedes-AMG Petronas F1 Team:<\/strong> Petronas je titul\u00e1rn\u00edm sponzorem a technick\u00fdm partnerem od roku 2010, s prodlou\u017een\u00edm od roku 2026, kter\u00e9 se podle zpr\u00e1v odhaduje na zhruba 75 milion\u016f dolar\u016f ro\u010dn\u011b. V roce 2026 jsou partnery tak\u00e9 INEOS (t\u0159etina t\u00fdmu), CrowdStrike, PepsiCo a Microsoft, od 22. ledna 2026 titul\u00e1rn\u00ed partner (podle Sky News zhruba 60 milion\u016f ro\u010dn\u011b). Cel\u00fd obraz najdete v \u010dl\u00e1nku o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/the-petronas-mercedes-f1-sponsorship-creating-great-partnerships-from-sponsorship-deals\/\">Petronas a Mercedes<\/a>.<\/li>\n<li><strong>Aston Martin Aramco F1 Team:<\/strong> Aramco d\u00e1v\u00e1 jm\u00e9no t\u00fdmu, kter\u00fd v roce 2026 p\u0159ech\u00e1z\u00ed na motory Honda s prvn\u00edm vozem navr\u017een\u00fdm Adrianem Neweym.<\/li>\n<li><strong>Atlassian Williams F1 Team:<\/strong> titul\u00e1rn\u00edm partnerem je Atlassian; mezi partnery roku 2026 je i Barclays, kter\u00fd je vid\u011bt na barv\u00e1ch vozu.<\/li>\n<li><strong>BWT Alpine F1 Team:<\/strong> BWT je titul\u00e1rn\u00edm partnerem pro rok 2026. Od roku 2027 pojede t\u00fdm jako Gucci Racing Alpine, ozn\u00e1meno 27. kv\u011btna 2026: je to prvn\u00ed luxusn\u00ed m\u00f3dn\u00ed d\u016fm, kter\u00fd se st\u00e1v\u00e1 titul\u00e1rn\u00edm partnerem v F1.<\/li>\n<li><strong>Visa Cash App Racing Bulls:<\/strong> dva titul\u00e1rn\u00ed sponzo\u0159i, Visa a Cash App, oba z odv\u011btv\u00ed plateb.<\/li>\n<li><strong>Audi Revolut F1 Team:<\/strong> Revolut, neobanka, d\u00e1v\u00e1 jm\u00e9no t\u00fdmu, kter\u00fd p\u0159evzal Sauber.<\/li>\n<li><strong>TGR Haas F1 Team:<\/strong> Toyota Gazoo Racing je nov\u00fd titul\u00e1rn\u00ed partner; v roce 2023 se t\u00fdm jmenoval MoneyGram Haas.<\/li>\n<li><strong>Cadillac F1 Team:<\/strong> \u017e\u00e1dn\u00fd titul\u00e1rn\u00ed sponzor v n\u00e1zvu. Je to jedin\u00fd t\u00fdm ve startovn\u00edm poli, kter\u00fd m\u00e1 naming st\u00e1le voln\u00fd.<\/li>\n<\/ul>\n<h2>Co n\u00e1m \u0159\u00edkaj\u00ed sponzo\u0159i roku 2026<\/h2>\n<p>Z porovn\u00e1n\u00ed s rokem 2023 vypl\u00fdvaj\u00ed t\u0159i v\u011bci. Prvn\u00ed: titul\u00e1rn\u00ed sponzor se stal normou, u deseti t\u00fdm\u016f z jeden\u00e1cti. Druh\u00e1: mix odv\u011btv\u00ed se posunul k financ\u00edm a technologi\u00edm: platby (Mastercard, Visa, Cash App), fintech (Revolut), podnikov\u00fd software (Oracle, Atlassian) a IT (HP) jsou nyn\u00ed na p\u0159\u00eddi voz\u016f. T\u0159et\u00ed: vstupuj\u00ed kategorie, kter\u00e9 se historicky motorsportu vyh\u00fdbaly, nap\u0159\u00edklad luxusn\u00ed m\u00f3da s Gucci v roce 2027.<\/p>\n<p>\u010c\u00e1stky v dohod\u00e1ch jsou t\u00e9m\u011b\u0159 v\u017edy odhady tisku, nikoli ofici\u00e1ln\u00ed data. Kolik skute\u010dn\u011b stoj\u00ed vstup do F1, v\u010detn\u011b rozpo\u010dtov\u00fdch prah\u016f a minim\u00e1ln\u00ed d\u00e9lky dohod, se do\u010dtete v na\u0161em pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">n\u00e1klady na sponzoring ve Formuli 1<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcete dostat svou zna\u010dku do Formule 1?<\/strong><br \/>RTR Sports Marketing stav\u00ed sponzoring v motorsportu od roku 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponzoring ve Formuli 1<\/a><br \/><\/div>\n<p><strong>Zdroje<\/strong>: <a href=\"https:\/\/www.f1technical.net\/news\/28119\" target=\"_blank\" rel=\"nofollow noopener\">F1 Technical, ofici\u00e1ln\u00ed n\u00e1zvy t\u00fdm\u016f 2026<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/who-are-the-2026-formula-1-teams.1lkaenQFrnBNcRxQo28Ckv\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, t\u00fdmy 2026<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/gucci-announced-as-alpine-title-partner-for-2027-season.1nrLuAEzWMeTMVJsec79lw\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, Gucci a Alpine<\/a>; <a href=\"https:\/\/www.sportcal.com\/sponsorship\/monster-energy-shifts-from-mercedes-to-mclaren-to-maintain-f1-presence\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, Monster p\u0159ech\u00e1z\u00ed k McLarenu<\/a>; <a href=\"https:\/\/www.grandprix247.com\/formula-1-news\/mercedes-announce-2026-pepsico-partnership-replacing-monster-enery\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, Mercedes a PepsiCo<\/a>; <a href=\"https:\/\/news.microsoft.com\/source\/2026\/01\/22\/microsoft-and-mercedes-amg-petronas-f1-team-unite-to-drive-innovation-from-factory-to-circuit\/\" target=\"_blank\" rel=\"nofollow noopener\">Microsoft, partnerstv\u00ed s Mercedesem<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/mercedes-and-petronas-extend-partnership-into-f1s-new-sustainable-fuels-era.30gTinoRamXD4OhXHcYfS5\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, Mercedes a Petronas<\/a>; <a href=\"https:\/\/www.skysports.com\/f1\/news\/12433\/13481787\/f1-launches-dates-schedule-for-2026-car-livery-team-reveals-ahead-of-season-featuring-new-regulations\" target=\"_blank\" rel=\"nofollow noopener\">Sky Sports, p\u0159edstaven\u00ed 2026<\/a>; <a href=\"https:\/\/www.motorsportmagazine.com\/articles\/single-seaters\/f1\/f1-2026-car-launches-all-the-liveries-revealed\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, barvy 2026<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010casto kladen\u00e9 ot\u00e1zky<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kter\u00e9 t\u00fdmy F1 maj\u00ed v roce 2026 titul\u00e1rn\u00edho sponzora?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDeset z jeden\u00e1cti: Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Williams), BWT (Alpine), Visa a Cash App (Racing Bulls), Revolut (Audi) a Toyota Gazoo Racing (Haas). Jen Cadillac ho v n\u00e1zvu nem\u00e1.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kdo sponzoruje Mercedes ve Formuli 1 v roce 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPetronas (titul\u00e1rn\u00ed sponzor a technick\u00fd partner od roku 2010), INEOS, CrowdStrike, PepsiCo a Microsoft, kter\u00fd je od 22. ledna 2026 titul\u00e1rn\u00edm partnerem. Monster Energy opustila t\u00fdm po 14 letech a p\u0159e\u0161la k McLarenu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kdo bude titul\u00e1rn\u00edm sponzorem Alpine od roku 2027?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nGucci, ozn\u00e1men\u00e9 27. kv\u011btna 2026. T\u00fdm pojede jako Gucci Racing Alpine Formula One Team a Gucci je prvn\u00ed luxusn\u00ed m\u00f3dn\u00ed d\u016fm, kter\u00fd se ve Formuli 1 st\u00e1v\u00e1 titul\u00e1rn\u00edm partnerem.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kter\u00e1 odv\u011btv\u00ed sponzoruj\u00ed F1 nejv\u00edce?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nFinance a technologie: platby (Mastercard, Visa, Cash App), fintech (Revolut), podnikov\u00fd software (Oracle, Atlassian) a IT (HP). K nim p\u0159ib\u00fdv\u00e1 energetika (Petronas, Aramco) a od roku 2027 luxusn\u00ed m\u00f3da s Gucci.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik sponzorsk\u00fdch program\u016f bylo ve F1 v roce 2023?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nRTR Sports jich zmapovalo 275, u deseti t\u00fdm\u016f \u0161ampion\u00e1tu. V roce 2026 m\u00e1 startovn\u00ed pole jeden\u00e1ct t\u00fdm\u016f a zm\u011bnila se jak jm\u00e9na, tak velikost dohod.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>V roce 2026 deset z jeden\u00e1cti t\u00fdm\u016f Formule 1 nese v n\u00e1zvu titul\u00e1rn\u00edho sponzora: Oracle (Red Bull), HP (Ferrari), Mastercard (McLaren), Petronas (Mercedes), Aramco (Aston Martin), Atlassian (Williams), BWT (Alpine), Visa a Cash App (Racing Bulls), Revolut (Audi) a Toyota Gazoo Racing (Haas). Jen Cadillac, nov\u00fd americk\u00fd t\u00fdm, zat\u00edm titul\u00e1rn\u00edho sponzora nem\u00e1. Nejo\u010dek\u00e1van\u011bj\u0161\u00ed zm\u011bnou pro [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":193656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20233,20229],"tags":[],"class_list":["post-279178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule1","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponzo\u0159i Formule 1 2026: kdo sponzoruje kter\u00fd t\u00fdm<\/title>\n<meta name=\"description\" content=\"Kdo sponzoruje 11 t\u00fdm\u016f F1 v roce 2026: od Oracle po Mastercard, od HP po Revolut, a\u017e po Gucci v roce 2027. 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