{"id":280105,"date":"2025-04-08T21:22:30","date_gmt":"2025-04-08T19:22:30","guid":{"rendered":"https:\/\/rtrsports.com\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\/"},"modified":"2025-07-17T10:33:51","modified_gmt":"2025-07-17T08:33:51","slug":"5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\/","title":{"rendered":"5 d\u016fvod\u016f, pro\u010d je MotoGP pro firmy dobrou investic\u00ed"},"content":{"rendered":"<p class=\"ai-optimize-6 ai-optimize-introduction\">Sezona \u0161ampion\u00e1tu <strong>MotoGP<\/strong> 2025 je v pln\u00e9m proudu, jsme sv\u011bdky perfektn\u00ed Marquezovy sezony a vzru\u0161uj\u00edc\u00edch z\u00e1vod\u016f.<\/p>\n<p class=\"ai-optimize-7\">Pod\u00edvan\u00e1 na trati je senza\u010dn\u00ed. Je\u0161t\u011b nikdy jsem nevid\u011bl tolik jezdc\u016f, kte\u0159\u00ed by byli a\u017e do posledn\u00edho kola tak bl\u00edzko u sebe, v nep\u0159etr\u017eit\u00e9m sledu zm\u011bn pozic, zrychlen\u00ed, v\u00edce \u010di m\u00e9n\u011b agresivn\u00edch souboj\u016f rukama. Skute\u010dn\u00e1 pod\u00edvan\u00e1.<\/p>\n<h2 class=\"ai-optimize-8\">Sport, kter\u00fd je z\u00e1bavn\u00e9 sledovat a s n\u00edm\u017e se poj\u00ed spousta hodnot.<\/h2>\n<p class=\"ai-optimize-9\">A to je ur\u010dit\u011b jeden z prvn\u00edch, ne-li prvn\u00ed d\u016fvod, pro\u010d je MotoGP ur\u010dit\u011b perfektn\u00ed sportovn\u00ed platformou, do kter\u00e9 se vyplat\u00ed investovat. Hodnoty, kter\u00e9 MotoGP p\u0159edstavuje, lze spojit s mnoha: pod\u00edvan\u00e1, v\u00e1\u0161e\u0148, rychlost, akce, technologie, inovace, v\u00fdzkum, t\u00fdmov\u00fd duch, smysl pro detail, energie, s\u00edla, odhodl\u00e1n\u00ed, hou\u017eevnatost, odvaha, z\u00e1bava, adrenalin&#8230; a mnoho dal\u0161\u00edch.<\/p>\n<p class=\"ai-optimize-10\"><strong>MotoGP<\/strong> v sob\u011b reinkarnuje v\u011bt\u0161inu hodnot t\u00fdmov\u00fdch, ale i individu\u00e1ln\u00edch sport\u016f; t\u00fdmy maj\u00ed dva motocykly pro ka\u017ed\u00e9ho jezdce, ale se dv\u011bma r\u016fzn\u00fdmi pracovn\u00edmi t\u00fdmy, neexistuj\u00ed \u017e\u00e1dn\u00e9 t\u00fdmov\u00e9 \u0159\u00e1dy, jezdci z\u00e1vod\u00ed sami za sebe, ale t\u00fdm pracuje a vyv\u00edj\u00ed se pro ob\u011b strany boxu. <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\">Sponzo\u0159i<\/a> p\u0159istupuj\u00edc\u00ed k MotoGP tak mohou t\u011b\u017eit z viditelnosti dvou motocykl\u016f a z\u00e1rove\u0148 tak\u00e9 p\u0159izp\u016fsobit obsah <strong>komunikace<\/strong> podle charakteristik jednotliv\u00fdch jezdc\u016f. V tomto smyslu jsou p\u0159\u00edle\u017eitosti obrovsk\u00e9, sta\u010d\u00ed m\u00edt jen kreativitu, aby \u010dlov\u011bk vyu\u017eil v\u0161e, co platforma nab\u00edz\u00ed, a vytvo\u0159il obsah v souladu se svou zna\u010dkou nebo spole\u010dnost\u00ed. Existuje tak\u00e9 mnoho mantinel\u016f v z\u00e1vislosti na tom, co se d\u011bje na trati; t\u00fdm, kter\u00fd sponzorujete, m\u016f\u017ee, ale nemus\u00ed vyhr\u00e1t, m\u016f\u017ee bojovat o stupn\u011b v\u00edt\u011bz\u016f nebo t\u0159eba m\u00edt \u0161patn\u00fd z\u00e1vod. M\u016f\u017eete tedy oslavit v\u00edt\u011bzstv\u00ed, stejn\u011b jako ocenit snahu, hou\u017eevnatost, odhodl\u00e1n\u00ed nikdy se nevzdat, touhu zkusit to znovu, vst\u00e1t po por\u00e1\u017ece.<strong> \u010clov\u011bk se nemus\u00ed nutn\u011b v\u00e1zat na v\u00edt\u011bzn\u00fd t\u00fdm, aby dok\u00e1zal vyu\u017e\u00edt sponzorstv\u00ed<\/strong>, v\u00fdsledek na trati je t\u0159eba vn\u00edmat t\u00e9m\u011b\u0159 jako &#8222;dopln\u011bk&#8220;, proto\u017ee ve skute\u010dnosti existuje mnoho obsah\u016f a hodnot, kter\u00e9 lze vyu\u017e\u00edt bez ohledu na stupn\u011b v\u00edt\u011bz\u016f.<\/p>\n<h2 class=\"ai-optimize-11\">Glob\u00e1ln\u00ed viditelnost, v\u011brn\u00e9 publikum sleduj\u00edc\u00ed ka\u017ed\u00fd z\u00e1vod a rostouc\u00ed digit\u00e1ln\u00ed\/soci\u00e1ln\u00ed m\u00e9dia<\/h2>\n<p class=\"ai-optimize-12\">Dal\u0161\u00edm d\u016fvodem, pro\u010d by zna\u010dka m\u011bla investovat do MotoGP, je viditelnost t\u00e9to discipl\u00edny na cel\u00e9m sv\u011bt\u011b a publikum, kter\u00e9 p\u0159itahuje. P\u0159\u00edm\u00fd p\u0159enos p\u0159ij\u00edm\u00e1 v\u00edce ne\u017e 200 zem\u00ed, b\u011bhem sez\u00f3ny se dostane do v\u00edce ne\u017e 432 dom\u00e1cnost\u00ed a odvys\u00edl\u00e1no je v\u00edce ne\u017e 22 000 hodin. MotoGP je tak\u00e9 <strong>&#8222;mladou&#8220; platformou<\/strong> a digit\u00e1ln\u00ed data to st\u00e1le v\u00edce potvrzuj\u00ed. Celosv\u011btov\u00fd digit\u00e1ln\u00ed profil je z 62 % ve v\u011bku 18-34 let a z 28 % ve v\u011bku 34-54 let. Webov\u00e9 str\u00e1nky MotoGP jsou k dispozici v 6 jazyc\u00edch a spole\u010dn\u011b s aplikac\u00ed poskytuj\u00ed u\u017eivateli \u0159adu jedine\u010dn\u00e9ho a exkluzivn\u00edho obsahu; k dispozici jsou nejzaj\u00edmav\u011bj\u0161\u00ed momenty, tiskov\u00e9 konference, dokumenty a nesest\u0159\u00edhan\u00fd obsah. Zde je n\u011bkolik opravdu zaj\u00edmav\u00fdch fakt\u016f o n\u011bm:<\/p>\n<ul>\n<li class=\"ai-optimize-13\">97 milion\u016f relac\u00ed<\/li>\n<li class=\"ai-optimize-14\">26 milion\u016f u\u017eivatel\u016f<\/li>\n<li class=\"ai-optimize-15\">298 milion\u016f zobrazen\u00ed str\u00e1nek<\/li>\n<li class=\"ai-optimize-16\">37 milion\u016f zhl\u00e9dnut\u00ed videa<\/li>\n<li class=\"ai-optimize-17\">546 milion\u016f zhl\u00e9dnut\u00fdch minut<\/li>\n<\/ul>\n<h2 class=\"ai-optimize-18\">A co soci\u00e1ln\u00ed m\u00e9dia?<\/h2>\n<p class=\"ai-optimize-19\">Neust\u00e1le rostou a <strong>\u0159ad\u00ed MotoGP na p\u0159edn\u00ed p\u0159\u00ed\u010dky, pokud jde o zp\u011btnou vazbu<\/strong> ve sv\u011bt\u011b sportu:<\/p>\n<ul>\n<li class=\"ai-optimize-20\">2 miliardy zobrazen\u00ed<\/li>\n<li class=\"ai-optimize-21\">3 miliardy zhl\u00e9dnut\u00fdch vide\u00ed<\/li>\n<li class=\"ai-optimize-22\">400 milion\u016f p\u0159\u00edm\u00fdch kontakt\u016f<\/li>\n<li class=\"ai-optimize-23\">5 miliard zobrazen\u00fdch minut<\/li>\n<li class=\"ai-optimize-24\">30 milion\u016f celosv\u011btov\u00fdch fanou\u0161k\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch<\/li>\n<\/ul>\n<p class=\"ai-optimize-25\">V MotoGP vede tak\u00e9 <strong>Facebook s<\/strong> t\u00e9m\u011b\u0159 14 miliony lajk\u016f, n\u00e1sleduje <strong>Instagram<\/strong> s 10,6 miliony sleduj\u00edc\u00edch, <strong>YouTube<\/strong> s 4,05 miliony odb\u011bratel\u016f, 2,7 milionu sleduj\u00edc\u00edch na <strong>Twitteru<\/strong> a 465 tis\u00edc na <strong>TikToku<\/strong>.<\/p>\n<p class=\"ai-optimize-26\">Prost\u0159ednictv\u00edm <strong>s\u00edt\u011b LinkedIn<\/strong> se tak\u00e9 sd\u00edl\u00ed firemn\u00ed a z\u00e1kulisn\u00ed obsah, kter\u00fd mohou partne\u0159i vyu\u017e\u00edt.<\/p>\n<h2 class=\"ai-optimize-27\">V\u011brn\u00e9 publikum, kter\u00e9 se r\u00e1do vrac\u00ed, aby fandilo z tribun, a kter\u00e9 m\u00e1 zvl\u00e1\u0161tn\u00ed sklon k n\u00e1kupu.<\/h2>\n<p class=\"ai-optimize-35\">Rostouc\u00ed n\u00e1v\u0161t\u011bvnost a rekordn\u00ed po\u010det div\u00e1k\u016f na okruz\u00edch.<\/p>\n<p class=\"ai-optimize-29\"><strong>V roce 2024 sledovalo z\u00e1vody na okruz\u00edch t\u00e9m\u011b\u0159 3 000 000 div\u00e1k\u016f<\/strong>, jejich\u017e po\u010det se v pr\u016fb\u011bhu let neust\u00e1le zvy\u0161uje. V\u00edce ne\u017e 70 % div\u00e1k\u016f na okruz\u00edch je mlad\u0161\u00edch 35 let, 80 % uv\u00e1d\u00ed, \u017ee se vr\u00e1t\u00ed i v n\u00e1sleduj\u00edc\u00edm roce, 65 % si koupilo n\u011bjak\u00fd produkt souvisej\u00edc\u00ed s MotoGP a 78 % by m\u011blo tendenci koupit si n\u011bjak\u00fd produkt souvisej\u00edc\u00ed s MotoGP. P\u0159i ka\u017ed\u00e9m z\u00e1vod\u011b maj\u00ed div\u00e1ci p\u0159\u00edstup do komer\u010dn\u00ed z\u00f3ny, kde najdou st\u00e1nky <strong>partner\u016f MotoGP<\/strong> a mnoha dal\u0161\u00edch spole\u010dnost\u00ed, kter\u00e9 prod\u00e1vaj\u00ed nebo propaguj\u00ed sv\u00e9 v\u00fdrobky. To je tak\u00e9 u\u017eite\u010dn\u00fd n\u00e1stroj pro jakoukoli zna\u010dku, kter\u00e1 m\u016f\u017ee oslovit svou c\u00edlovou skupinu v kontextu z\u00e1bavy a pobaven\u00ed a v dob\u011b siln\u00e9ho sklonu k n\u00e1kupu.<\/p>\n<p class=\"ai-optimize-30\">Tato \u010d\u00edsla a informace je t\u0159eba vz\u00edt v \u00favahu a pe\u010dliv\u011b je vyhodnotit p\u0159i definov\u00e1n\u00ed marketingov\u00e9ho pl\u00e1nu, kter\u00fd zahrnuje sportovn\u00ed sponzoring. Mo\u017enost m\u00edt <strong>mlad\u00e9,<\/strong> v\u00e1\u0161niv\u00e9 publikum s takov\u00fdm zvl\u00e1\u0161tn\u00edm sklonem ke koupi je pro MotoGP jist\u011b velk\u00fdm plusem.<\/p>\n<h2 class=\"ai-optimize-31\">Pohostinnost v r\u00e1mci MotoGP VIP Village: jedine\u010dn\u00e1 p\u0159\u00edle\u017eitost pro hosty za\u017e\u00edt nezapomenuteln\u00fd v\u00edkend<\/h2>\n<p class=\"ai-optimize-32\">V minul\u00fdch letech, p\u0159ed ud\u00e1lostmi za zav\u0159en\u00fdmi dve\u0159mi a spole\u010densk\u00fdm odstupem, byla <a href=\"https:\/\/rtrsports.com\/cs\/motogp-hospitality\/\">pohostinnost<\/a> v\u017edy mimo\u0159\u00e1dn\u00fdm n\u00e1strojem, kter\u00fd vyu\u017e\u00edvali z\u00e1kazn\u00edci a partne\u0159i, kte\u0159\u00ed cht\u011bli sv\u00fdm host\u016fm a zam\u011bstnanc\u016fm poskytnout<strong>jedine\u010dn\u00fd z\u00e1\u017eitek<\/strong>. Mo\u017enost sledovat tr\u00e9ninky a z\u00e1vody z terasy s v\u00fdhledem na start a n\u00e1sledn\u011b m\u00edt k dispozici \u0159adu exkluzivn\u00edch slu\u017eeb m\u016f\u017ee b\u00fdt <strong>efektivn\u00edm zp\u016fsobem, jak obchodovat<\/strong>, upev\u0148ovat vztahy se sv\u00fdmi z\u00e1kazn\u00edky nebo jim jednodu\u0161e umo\u017enit pro\u017e\u00edt den pln\u00fd z\u00e1bavy a voln\u00e9ho \u010dasu, na kter\u00fd budou v\u017edy vzpom\u00ednat.<\/p>\n<p class=\"ai-optimize-33\">Nen\u00ed proto t\u011b\u017ek\u00e9 pochopit, pro\u010d se na <a href=\"http:\/\/motogp.com\">MotoGP<\/a> pod\u00edlej\u00ed n\u011bkter\u00e9 z nejv\u00fdznamn\u011bj\u0161\u00edch sv\u011btov\u00fdch spole\u010dnost\u00ed z r\u016fzn\u00fdch v\u00fdrobn\u00edch odv\u011btv\u00ed: od telefonn\u00edch spole\u010dnost\u00ed p\u0159es technologick\u00e9 firmy, televizn\u00ed s\u00edt\u011b a\u017e po energetick\u00e9 n\u00e1poje. Mnoho spole\u010dnost\u00ed vid\u011blo a st\u00e1le v\u00edce vid\u00ed nes\u010detn\u00e9 p\u0159\u00edle\u017eitosti, kter\u00e9 tento sport nab\u00edz\u00ed.<\/p>\n<p class=\"ai-optimize-34\">Kdy\u017e se na n\u00e1s obr\u00e1t\u00ed firmy s dotazem, do jak\u00e9ho kola investovat nebo obecn\u011bji do jak\u00e9ho sportu investovat, <a href=\"https:\/\/rtrsports.com\/cs\/\">RTR SPORTS<\/a> <strong>MRKETING<\/strong> LTD jako <strong>sportovn\u00ed marketingov\u00e1 agentura<\/strong> m\u016f\u017ee nab\u00eddnout pr\u00e1v\u011b toto: posouzen\u00ed trhu na z\u00e1klad\u011b \u010d\u00edsel, hodnot a p\u0159\u00edle\u017eitost\u00ed, kter\u00e9 jednotliv\u00e9 discipl\u00edny nebo \u0161ampion\u00e1ty nab\u00edzej\u00ed. Nejedn\u00e1 se o intuitivn\u00ed volbu ovlivn\u011bnou fanou\u0161kem v n\u00e1s, ale o strategick\u00fd p\u0159\u00edstup zam\u011b\u0159en\u00fd na dosa\u017een\u00ed c\u00edl\u016f, kter\u00e9 si ka\u017ed\u00e1 zna\u010dka stanov\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sezona \u0161ampion\u00e1tu MotoGP 2025 je v pln\u00e9m proudu, jsme sv\u011bdky perfektn\u00ed Marquezovy sezony a vzru\u0161uj\u00edc\u00edch z\u00e1vod\u016f. Pod\u00edvan\u00e1 na trati je senza\u010dn\u00ed. Je\u0161t\u011b nikdy jsem nevid\u011bl tolik jezdc\u016f, kte\u0159\u00ed by byli a\u017e do posledn\u00edho kola tak bl\u00edzko u sebe, v nep\u0159etr\u017eit\u00e9m sledu zm\u011bn pozic, zrychlen\u00ed, v\u00edce \u010di m\u00e9n\u011b agresivn\u00edch souboj\u016f rukama. Skute\u010dn\u00e1 pod\u00edvan\u00e1. Sport, kter\u00fd je [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":192086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20277,20238,20228],"tags":[],"class_list":["post-280105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10-7","category-sportovni-marketing-cs","category-sportovni-sponzorstvi"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 d\u016fvod\u016f, pro\u010d je MotoGP pro firmy dobrou investic\u00ed<\/title>\n<meta name=\"description\" content=\"Sport, kter\u00fd je z\u00e1bavn\u00e9 sledovat a kter\u00fd je pln\u00fd hodnot, s nimi\u017e se spojuje, viditelnosti, sledovanosti, soci\u00e1ln\u00edch m\u00e9di\u00ed a n\u00e1chylnosti ke koupi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 d\u016fvod\u016f, pro\u010d je MotoGP pro firmy dobrou investic\u00ed\" \/>\n<meta property=\"og:description\" content=\"Sport, kter\u00fd je z\u00e1bavn\u00e9 sledovat a kter\u00fd je pln\u00fd hodnot, s nimi\u017e se spojuje, viditelnosti, sledovanosti, soci\u00e1ln\u00edch m\u00e9di\u00ed a n\u00e1chylnosti ke koupi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/cms-lcr-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvia Schweiger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Schweiger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\\\/\"},\"author\":{\"name\":\"Silvia Schweiger\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\"},\"headline\":\"5 d\u016fvod\u016f, pro\u010d je MotoGP pro firmy dobrou investic\u00ed\",\"datePublished\":\"2025-04-08T19:22:30+00:00\",\"dateModified\":\"2025-07-17T08:33:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\\\/\"},\"wordCount\":1238,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/cms-lcr-2.jpg\",\"articleSection\":[\"MotoGP\",\"Sportovn\u00ed marketing\",\"Sportovn\u00ed sponzorstv\u00ed\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\\\/\",\"name\":\"5 d\u016fvod\u016f, pro\u010d je MotoGP pro firmy dobrou investic\u00ed\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/cms-lcr-2.jpg\",\"datePublished\":\"2025-04-08T19:22:30+00:00\",\"dateModified\":\"2025-07-17T08:33:51+00:00\",\"description\":\"Sport, kter\u00fd je z\u00e1bavn\u00e9 sledovat a kter\u00fd je pln\u00fd hodnot, s nimi\u017e se spojuje, viditelnosti, sledovanosti, soci\u00e1ln\u00edch m\u00e9di\u00ed a n\u00e1chylnosti ke koupi.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/cms-lcr-2.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/cms-lcr-2.jpg\",\"width\":1000,\"height\":700,\"caption\":\"Pro\u010d investovat do MotoGP\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 d\u016fvod\u016f, pro\u010d je MotoGP pro firmy dobrou investic\u00ed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\",\"name\":\"Silvia Schweiger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"caption\":\"Silvia Schweiger\"},\"description\":\"Silvia Schweiger has spent more than 20 years helping companies invest effectively in motorsport sponsorship, with a focus on MotoGP and Formula 1. At RTR Sports Marketing, she works directly with brands to identify the right property, structure the deal, and connect the partnership to commercial objectives. She teaches on the Master in Motorsport Marketing run with 24ORE Business School and writes on deal structuring, activation, and sponsorship measurement.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/silviaschweiger\\\/\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/silvia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 d\u016fvod\u016f, pro\u010d je MotoGP pro firmy dobrou investic\u00ed","description":"Sport, kter\u00fd je z\u00e1bavn\u00e9 sledovat a kter\u00fd je pln\u00fd hodnot, s nimi\u017e se spojuje, viditelnosti, sledovanosti, soci\u00e1ln\u00edch m\u00e9di\u00ed a n\u00e1chylnosti ke koupi.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\/","og_locale":"cs_CZ","og_type":"article","og_title":"5 d\u016fvod\u016f, pro\u010d je MotoGP pro firmy dobrou investic\u00ed","og_description":"Sport, kter\u00fd je z\u00e1bavn\u00e9 sledovat a kter\u00fd je pln\u00fd hodnot, s nimi\u017e se spojuje, viditelnosti, sledovanosti, soci\u00e1ln\u00edch m\u00e9di\u00ed a n\u00e1chylnosti ke koupi.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1000,"height":700,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/cms-lcr-2.jpg","type":"image\/jpeg"}],"author":"Silvia Schweiger","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Silvia Schweiger","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\/"},"author":{"name":"Silvia Schweiger","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e"},"headline":"5 d\u016fvod\u016f, pro\u010d je MotoGP pro firmy dobrou investic\u00ed","datePublished":"2025-04-08T19:22:30+00:00","dateModified":"2025-07-17T08:33:51+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\/"},"wordCount":1238,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/cms-lcr-2.jpg","articleSection":["MotoGP","Sportovn\u00ed marketing","Sportovn\u00ed sponzorstv\u00ed"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\/","url":"https:\/\/rtrsports.com\/cs\/blog\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\/","name":"5 d\u016fvod\u016f, pro\u010d je MotoGP pro firmy dobrou investic\u00ed","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/cms-lcr-2.jpg","datePublished":"2025-04-08T19:22:30+00:00","dateModified":"2025-07-17T08:33:51+00:00","description":"Sport, kter\u00fd je z\u00e1bavn\u00e9 sledovat a kter\u00fd je pln\u00fd hodnot, s nimi\u017e se spojuje, viditelnosti, sledovanosti, soci\u00e1ln\u00edch m\u00e9di\u00ed a n\u00e1chylnosti ke koupi.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/cms-lcr-2.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/cms-lcr-2.jpg","width":1000,"height":700,"caption":"Pro\u010d investovat do MotoGP"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/5-duvodu-proc-je-motogp-pro-firmy-skvelym-prostredim-k-investovani\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"5 d\u016fvod\u016f, pro\u010d je MotoGP pro firmy dobrou investic\u00ed"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e","name":"Silvia Schweiger","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","caption":"Silvia Schweiger"},"description":"Silvia Schweiger has spent more than 20 years helping companies invest effectively in motorsport sponsorship, with a focus on MotoGP and Formula 1. At RTR Sports Marketing, she works directly with brands to identify the right property, structure the deal, and connect the partnership to commercial objectives. She teaches on the Master in Motorsport Marketing run with 24ORE Business School and writes on deal structuring, activation, and sponsorship measurement.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/www.linkedin.com\/in\/silviaschweiger\/"],"url":"https:\/\/rtrsports.com\/cs\/author\/silvia\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/280105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=280105"}],"version-history":[{"count":3,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/280105\/revisions"}],"predecessor-version":[{"id":297697,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/280105\/revisions\/297697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/192086"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=280105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=280105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=280105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}