{"id":280106,"date":"2021-04-21T08:43:18","date_gmt":"2021-04-21T06:43:18","guid":{"rendered":"https:\/\/rtrsports.com\/5-napadu-pro-zahajeni-sponzorskeho-programu-v-motorsportu\/"},"modified":"2026-09-24T10:08:35","modified_gmt":"2026-09-24T08:08:35","slug":"5-napadu-pro-zahajeni-sponzorskeho-programu-v-motorsportu","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/5-napadu-pro-zahajeni-sponzorskeho-programu-v-motorsportu\/","title":{"rendered":"Jak za\u010d\u00edt se sponzorstv\u00edm v motorsportu: 5 rozhodnut\u00ed (2026)"},"content":{"rendered":"<p><strong>Ot\u00e1zka, kterou firma klade nej\u010dast\u011bji, kdy\u017e se poprv\u00e9 zaj\u00edm\u00e1 o motorsport, se t\u00fdk\u00e1 ceny. Spr\u00e1vn\u00e1 ot\u00e1zka ale p\u0159ich\u00e1z\u00ed d\u0159\u00edv: kde za\u010d\u00edt? Sponzorsk\u00fd program neza\u010d\u00edn\u00e1 cen\u00edkem, ale p\u011bti rozhodnut\u00edmi, kter\u00e1 je t\u0159eba u\u010dinit ve spr\u00e1vn\u00e9m po\u0159ad\u00ed. Kdo zam\u011bn\u00ed po\u0159ad\u00ed, t\u00e9m\u011b\u0159 v\u017edy utrat\u00ed pen\u00edze dob\u0159e, ale na nespr\u00e1vn\u00e9m m\u00edst\u011b.<\/strong><\/p>\n<p><em>Aktualizov\u00e1no v z\u00e1\u0159\u00ed 2026.<\/em><\/p>\n<p>Motorsport dnes nab\u00edz\u00ed v\u00edc mo\u017enost\u00ed ne\u017e kdykoli p\u0159edt\u00edm: Formuli 1, MotoGP, Formuli E, vytrvalostn\u00ed z\u00e1vody s WEC a 24 hodinami Le Mans, NASCAR, Superbike a\u017e po experiment\u00e1ln\u011bj\u0161\u00ed s\u00e9rie, jako je Extreme H, kter\u00e1 v roce 2025 p\u0159evzala \u0161tafetu po elektrick\u00e9 Extreme E s vozy poh\u00e1n\u011bn\u00fdmi vod\u00edkem. V\u00edc mo\u017enost\u00ed znamen\u00e1 v\u011bt\u0161\u00ed \u0161anci naj\u00edt tu spr\u00e1vnou, ale tak\u00e9 v\u00edc zp\u016fsob\u016f, jak zvolit \u0161patn\u011b. Tento pr\u016fvodce se\u0159azuje p\u011bt rozhodnut\u00ed, kter\u00e1 podle na\u0161ich zku\u0161enost\u00ed rozhoduj\u00ed o \u00fasp\u011bchu prvn\u00edho programu.<\/p>\n<p><strong>Ve zkratce:<\/strong><\/p>\n<ul>\n<li>Vych\u00e1z\u00ed se z c\u00edl\u016f a trh\u016f firmy, ne z obl\u00edben\u00e9ho \u0161ampion\u00e1tu.<\/li>\n<li>\u0160ampion\u00e1t, t\u00fdm, jezdec nebo jednotliv\u00e1 akce jsou \u010dty\u0159i r\u016fzn\u00e9 produkty s r\u016fzn\u00fdmi n\u00e1klady a v\u00fdnosy.<\/li>\n<li>Rozpo\u010det m\u00e1 dv\u011b polo\u017eky: pr\u00e1va a aktivaci. Kdo pl\u00e1nuje jen tu prvn\u00ed, obvykle skon\u010d\u00ed po prvn\u00edm roce.<\/li>\n<\/ul>\n<h2>1. Jak\u00fd \u0161ampion\u00e1t: geografie p\u0159ed v\u00e1\u0161n\u00ed<\/h2>\n<p>V\u0161echny motoristick\u00e9 \u0161ampion\u00e1ty sd\u00edlej\u00ed podobn\u00e9 j\u00e1dro hodnot: technologii, rychlost, p\u0159esnost, inovace, t\u00fdmovou pr\u00e1ci. Skute\u010dn\u00e9 rozd\u00edly le\u017e\u00ed jinde a ten prvn\u00ed je geografick\u00fd. Motorsport je putovn\u00ed pod\u00edvan\u00e1 a v\u011bd\u011bt, ve kter\u00fdch zem\u00edch chce firma r\u016fst, v\u00fdrazn\u011b zu\u017euje v\u00fdb\u011br. <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\">MotoGP<\/a> je velmi siln\u00e9 ve st\u0159edomo\u0159sk\u00e9 Evrop\u011b, jihov\u00fdchodn\u00ed Asii a Latinsk\u00e9 Americe a v roce 2026 m\u00e1 22 Velk\u00fdch cen v 18 zem\u00edch. <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">Formule 1<\/a> m\u00e1 nejv\u011bt\u0161\u00ed a nejglob\u00e1ln\u011bj\u0161\u00ed publikum a nejvy\u0161\u0161\u00ed n\u00e1klady. <a href=\"https:\/\/rtrsports.com\/cs\/blog\/formula-e-sponsorships-business-future\/\">Formule E<\/a> z\u00e1vod\u00ed v centrech velk\u00fdch m\u011bst a oslovuje firmy s c\u00edli v oblasti udr\u017eitelnosti. Vytrvalostn\u00ed z\u00e1vody, s <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-zavodu-24-hodin-le-mans-co-si-znacka-muze-koupit-a-co-za-to-ziska\/\">24 hodinami Le Mans<\/a> jako vlajkovou akc\u00ed, jsou p\u0159irozen\u00fdm ter\u00e9nem pro zna\u010dky, kter\u00e9 cht\u011bj\u00ed prok\u00e1zat spolehlivost.<\/p>\n<p>Ot\u00e1zka nezn\u00ed, kter\u00fd \u0161ampion\u00e1t se ve firm\u011b l\u00edb\u00ed nejv\u00edc. Zn\u00ed: kter\u00fd \u0161ampion\u00e1t oslovuje z\u00e1kazn\u00edky, o kter\u00e9 n\u00e1m jde, na trz\u00edch, kde prod\u00e1v\u00e1me nebo chceme prod\u00e1vat.<\/p>\n<h2>2. B2B, nebo B2C: ke komu m\u00e1 sponzorstv\u00ed mluvit<\/h2>\n<p>Druh\u00e9 rozhodnut\u00ed se t\u00fdk\u00e1 adres\u00e1ta. Zna\u010dka spot\u0159ebn\u00edho zbo\u017e\u00ed hled\u00e1 viditelnost, obsah, aktivace v m\u00edst\u011b prodeje a p\u0159\u00edle\u017eitosti setkat se s publikem na okruhu. Firma, kter\u00e1 prod\u00e1v\u00e1 jin\u00fdm firm\u00e1m, hled\u00e1 naopak vztahy: hospitality v paddocku pro klienty a potenci\u00e1ln\u00ed klienty, pr\u00e1va k u\u017eit\u00ed z\u00e1b\u011br\u016f v obchodn\u00edch prezentac\u00edch, p\u0159\u00edstup do s\u00edt\u011b partner\u016f t\u00fdmu, kte\u0159\u00ed jsou \u010dasto sami potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky. Dva programy se stejn\u00fdm logem na stejn\u00e9 kapot\u00e1\u017ei mohou m\u00edt \u00fapln\u011b odli\u0161n\u00e9 c\u00edle, n\u00e1stroje i m\u011b\u0159\u00edtka \u00fasp\u011bchu. Vyjasnit si to hned na za\u010d\u00e1tku zabr\u00e1n\u00ed n\u00e1kupu pr\u00e1v, kter\u00e1 se nevyu\u017eij\u00ed.<\/p>\n<h2>3. \u0160ampion\u00e1t, t\u00fdm, jezdec, nebo akce<\/h2>\n<p>Jde o \u010dty\u0159i r\u016fzn\u00e9 produkty. \u0160ampion\u00e1t nab\u00edz\u00ed \u0161irokou viditelnost a stabilitu, proto\u017ee nez\u00e1vis\u00ed na ni\u010d\u00edch v\u00fdsledc\u00edch. T\u00fdm nab\u00edz\u00ed nej\u00fapln\u011bj\u0161\u00ed bal\u00ed\u010dek, s viditelnost\u00ed na vozech, hospitality a technick\u00fdmi pr\u00e1vy. Jezdec nab\u00edz\u00ed tv\u00e1\u0159, velmi u\u017eite\u010dnou u spot\u0159ebn\u00edho zbo\u017e\u00ed, ale s rizikem zran\u011bn\u00ed, poklesu formy a zm\u011bny t\u00fdmu. Jednotliv\u00e1 akce, Velk\u00e1 cena nebo vytrvalostn\u00ed z\u00e1vod, je nejum\u00edrn\u011bn\u011bj\u0161\u00ed zp\u016fsob, jak z\u00edskat prvn\u00ed zku\u0161enost.<\/p>\n<p>Ne v\u0161echny t\u00fdmy jsou stejn\u00e9, a to nejen kv\u016fli v\u00fdsledk\u016fm. Tov\u00e1rn\u00ed t\u00fdm v\u00fdrobce m\u00e1 jin\u00e9 n\u00e1klady a viditelnost ne\u017e satelitn\u00ed \u010di nez\u00e1visl\u00fd t\u00fdm, a men\u0161\u00ed t\u00fdmy b\u00fdvaj\u00ed pru\u017en\u011bj\u0161\u00ed p\u0159i sestavov\u00e1n\u00ed bal\u00ed\u010dku na m\u00edru. Mo\u017enosti v MotoGP jsme podrobn\u011b rozebrali v pr\u016fvodci o volb\u011b mezi <a href=\"https:\/\/rtrsports.com\/cs\/blog\/jezdec-tym-zavod-nebo-sampionat-na-co-vsadit-v-motogp-a-kolik-to-stoji\/\">jezdcem, t\u00fdmem, Velkou cenou a \u0161ampion\u00e1tem<\/a>, pro Formuli 1 pak v \u017eeb\u0159\u00ed\u010dku <a href=\"https:\/\/rtrsports.com\/cs\/blog\/10-nejlepsich-jezdcu-formule-1-v-roce-2026-poradi-a-hodnota-pro-sponzory\/\">nejlep\u0161\u00edch jezdc\u016f roku 2026<\/a> o\u010dima sponzora.<\/p>\n<h2>4. Rozpo\u010det: pr\u00e1va a aktivace<\/h2>\n<p>N\u00e1klady na sponzorstv\u00ed ur\u010duj\u00ed dv\u011b \u010d\u00edsla a jejich z\u00e1m\u011bna je \u010dast\u00e1 a drah\u00e1 chyba. Prvn\u00ed je hodnota pr\u00e1v, tedy to, co se plat\u00ed t\u00fdmu, \u0161ampion\u00e1tu nebo jezdci. Druh\u00e9 je rozpo\u010det na aktivaci, tedy to, co je pot\u0159eba k prom\u011bn\u011b t\u011bchto pr\u00e1v ve v\u00fdsledky: hospitality, kampan\u011b, obsah, akce, propagace. To druh\u00e9 nen\u00ed zahrnuto v tom prvn\u00edm a program, kter\u00fd na n\u011bj zapomene, skon\u010d\u00ed jako logo bez motoru. \u010c\u00e1stky se velmi li\u0161\u00ed podle \u0161ampion\u00e1tu a bal\u00ed\u010dku a ke ka\u017ed\u00e9mu zve\u0159ejn\u011bn\u00e9mu \u010d\u00edslu je t\u0159eba p\u0159istupovat opatrn\u011b. Pro prvn\u00ed p\u0159edstavu o \u0159\u00e1du v MotoGP slou\u017e\u00ed na\u0161e <a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-sponsorship-calculator\/\">kalkula\u010dka sponzorstv\u00ed<\/a>.<\/p>\n<h2>5. D\u00e9lka a m\u011b\u0159en\u00ed<\/h2>\n<p>Posledn\u00ed rozhodnut\u00ed se t\u00fdk\u00e1 \u010dasu a krit\u00e9ri\u00ed \u00fasp\u011bchu. Spojen\u00ed zna\u010dky se sportem se buduje n\u011bkolik sezon, jen z\u0159\u00eddka b\u011bhem jedin\u00e9, a v\u00edcelet\u00e9 smlouvy nav\u00edc umo\u017e\u0148uj\u00ed vyjednat lep\u0161\u00ed podm\u00ednky. Stejn\u011b tak je t\u0159eba stanovit c\u00edle je\u0161t\u011b p\u0159ed podpisem: pov\u011bdom\u00ed o zna\u010dce, obchodn\u00ed kontakty, prodeje na ur\u010dit\u00e9m trhu, zapojen\u00ed zam\u011bstnanc\u016f. Ka\u017ed\u00fd c\u00edl vy\u017eaduje jin\u00e9 n\u00e1stroje m\u011b\u0159en\u00ed a \u017e\u00e1dn\u00fd nelze zrekonstruovat po skon\u010den\u00ed sezony. Abyste se vyhnuli nej\u010dast\u011bj\u0161\u00edm p\u0159e\u0161lap\u016fm, shrnuli jsme <a href=\"https:\/\/rtrsports.com\/cs\/blog\/8-nastrah-kterym-se-musite-vyhnout-ve-svem-sponzorskem-programu-motogp\/\">chyby, kter\u00fdm se p\u0159i sponzorstv\u00ed vyhnout<\/a>, a pro m\u011b\u0159en\u00ed pr\u016fvodce o tom, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vypocet-roi-navratnosti-investic-ve-sportovnim-marketingu\/\">jak se doopravdy po\u010d\u00edt\u00e1 ROI<\/a>.<\/p>\n<h2>Pro koho je ta spr\u00e1vn\u00e1 chv\u00edle, a kdo by m\u011bl po\u010dkat<\/h2>\n<p>Spr\u00e1vn\u00e1 chv\u00edle nastala pro firmu s jasn\u00fdmi marketingov\u00fdmi c\u00edli, dob\u0159e vymezen\u00fdmi trhy a ochotou zav\u00e1zat se alespo\u0148 na dv\u011b sezony. Po\u010dkat, nebo za\u010d\u00edt z\u00e1\u017eitkem hospitality na jedin\u00e9 akci, je lep\u0161\u00ed pro toho, kdo zat\u00edm nem\u00e1 rozpo\u010det na aktivaci nebo pot\u0159ebuje okam\u017eit\u00e9 obchodn\u00ed v\u00fdsledky. Za\u010d\u00edt v mal\u00e9m, s jednou Velkou cenou a dob\u0159e postaven\u00fdm programem hospitality, je \u010dasto nejrozumn\u011bj\u0161\u00ed zp\u016fsob, jak zjistit, zda motorsport pro vlastn\u00ed zna\u010dku funguje, ne\u017e se zav\u00e1\u017ee ve v\u011bt\u0161\u00edm rozsahu.<\/p>\n<h2>Jak postupovat<\/h2>\n<p>Prvn\u00edm krokem je sepsat c\u00edle, trhy, publikum a orienta\u010dn\u00ed rozpo\u010det: na tomto z\u00e1klad\u011b lze vy\u0159adit u\u017e polovinu mo\u017enost\u00ed. Druh\u00fdm je promluvit si s n\u011bk\u00fdm, kdo zn\u00e1 paddock. V t\u00e9to souvislosti stoj\u00ed za to pochopit, jak je na\u0161e pr\u00e1ce uspo\u0159\u00e1d\u00e1na: ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f plat\u00ed provizi RTR Sports t\u00fdm nebo dr\u017eitel pr\u00e1v, nikoli zna\u010dka. Pr\u00e1v\u011b toto odd\u011blen\u00ed n\u00e1m umo\u017e\u0148uje doporu\u010dit spr\u00e1vn\u00fd \u0161ampion\u00e1t, i kdy\u017e je to ten nejlevn\u011bj\u0161\u00ed. V\u00fdchoz\u00edm bodem pro MotoGP je n\u00e1\u0161 <a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-sponzorstvi-co-je-jak-funguje-a-vse-co-potrebujete-vedet\/\">pr\u016fvodce sponzorstv\u00edm<\/a>.<\/p>\n<p><strong>Zdroje:<\/strong> <a href=\"https:\/\/www.motogp.com\/en\/news\/2025\/11\/03\/motogp-2026-calendar-revealed-22-rounds-brazils-back-fresh-highlights\/762765\" target=\"_blank\" rel=\"noopener\">MotoGP, kalend\u00e1\u0159 2026<\/a>; <a href=\"https:\/\/www.fia.com\/events\/fia-extreme-h-world-cup\/season-2025\/fia-extreme-h-world-cup\" target=\"_blank\" rel=\"noopener\">FIA, Extreme H World Cup 2025<\/a>; <a href=\"https:\/\/www.motogp.com\/en\/news\/2025\/12\/18\/motogp-closes-2025-with-record-breaking-growth\/823791\" target=\"_blank\" rel=\"noopener\">MotoGP, \u010d\u00edsla sezony 2025<\/a>; <a href=\"https:\/\/www.linkedin.com\/pulse\/activation-ratios-dead-ieg\" target=\"_blank\" rel=\"noopener\">IEG, Activation Ratios Are Dead<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010cast\u00e9 ot\u00e1zky o tom, jak za\u010d\u00edt se sponzorstv\u00edm v motorsportu<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kde za\u010d\u00edt se sponzorstv\u00edm v motorsportu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>U marketingov\u00fdch c\u00edl\u016f a trh\u016f firmy. P\u0159ed v\u00fdb\u011brem \u0161ampion\u00e1tu je t\u0159eba v\u011bd\u011bt, kter\u00e9 z\u00e1kazn\u00edky chcete oslovit, ve kter\u00fdch zem\u00edch, a zda jde o viditelnost u \u0161irok\u00e9 ve\u0159ejnosti, nebo o vztahy s jin\u00fdmi firmami.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00fd \u0161ampion\u00e1t zvolit pro prvn\u00ed sponzorstv\u00ed?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Z\u00e1le\u017e\u00ed na trz\u00edch a rozpo\u010dtu. MotoGP je siln\u00e9 ve st\u0159edomo\u0159sk\u00e9 Evrop\u011b, jihov\u00fdchodn\u00ed Asii a Latinsk\u00e9 Americe, Formule 1 m\u00e1 nejglob\u00e1ln\u011bj\u0161\u00ed publikum a nejvy\u0161\u0161\u00ed n\u00e1klady, Formule E oslovuje firmy s c\u00edli udr\u017eitelnosti a vytrvalostn\u00ed z\u00e1vody se hod\u00ed pro zna\u010dky, kter\u00e9 cht\u011bj\u00ed prok\u00e1zat spolehlivost.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Je lep\u0161\u00ed sponzorovat t\u00fdm, jezdce, nebo akci?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Jde o r\u016fzn\u00e9 produkty. T\u00fdm nab\u00edz\u00ed nej\u00fapln\u011bj\u0161\u00ed bal\u00ed\u010dek s viditelnost\u00ed, hospitality a technick\u00fdmi pr\u00e1vy; jezdec nab\u00edz\u00ed tv\u00e1\u0159, u\u017eite\u010dnou u spot\u0159ebn\u00edho zbo\u017e\u00ed, ale z\u00e1vislou na jeho v\u00fdkonech; jednotliv\u00e1 akce je nejum\u00edrn\u011bn\u011bj\u0161\u00ed zp\u016fsob, jak z\u00edskat prvn\u00ed zku\u0161enost.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik rozpo\u010dtu je pot\u0159eba nav\u00edc k cen\u011b pr\u00e1v?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Je pot\u0159eba rozpo\u010det na aktivaci, kter\u00fd nen\u00ed sou\u010d\u00e1st\u00ed smlouvy a pokr\u00fdv\u00e1 hospitality, kampan\u011b, obsah a akce. Star\u00e9 pevn\u00e9 oborov\u00e9 pom\u011bry u\u017e neplat\u00ed: dnes se rozpo\u010det stav\u00ed na c\u00edlech, ale bez vy\u010dlen\u011bn\u00e9 \u010d\u00e1stky se sponzorstv\u00ed zredukuje na logo.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak dlouho by m\u011bl trvat prvn\u00ed sponzorsk\u00fd program?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ide\u00e1ln\u011b alespo\u0148 dv\u011b sezony. Spojen\u00ed zna\u010dky se sportem vy\u017eaduje \u010das a v\u00edcelet\u00e9 smlouvy umo\u017e\u0148uj\u00ed vyjednat lep\u0161\u00ed podm\u00ednky. Kdo se nem\u016f\u017ee zav\u00e1zat na tak dlouho, m\u016f\u017ee za\u010d\u00edt jednou akc\u00ed a programem hospitality.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Ot\u00e1zka, kterou firma klade nej\u010dast\u011bji, kdy\u017e se poprv\u00e9 zaj\u00edm\u00e1 o motorsport, se t\u00fdk\u00e1 ceny. Spr\u00e1vn\u00e1 ot\u00e1zka ale p\u0159ich\u00e1z\u00ed d\u0159\u00edv: kde za\u010d\u00edt? Sponzorsk\u00fd program neza\u010d\u00edn\u00e1 cen\u00edkem, ale p\u011bti rozhodnut\u00edmi, kter\u00e1 je t\u0159eba u\u010dinit ve spr\u00e1vn\u00e9m po\u0159ad\u00ed. Kdo zam\u011bn\u00ed po\u0159ad\u00ed, t\u00e9m\u011b\u0159 v\u017edy utrat\u00ed pen\u00edze dob\u0159e, ale na nespr\u00e1vn\u00e9m m\u00edst\u011b. Aktualizov\u00e1no v z\u00e1\u0159\u00ed 2026. Motorsport dnes nab\u00edz\u00ed v\u00edc [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":192124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20277,20238,20228],"tags":[],"class_list":["post-280106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10-7","category-sportovni-marketing-cs","category-sportovni-sponzorstvi"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jak za\u010d\u00edt se sponzorstv\u00edm v motorsportu<\/title>\n<meta name=\"description\" content=\"Jak v roce 2026 za\u010d\u00edt se sponzorstv\u00edm v motorsportu: \u0161ampion\u00e1t, B2B, nebo B2C, t\u00fdm, nebo jezdec, rozpo\u010det na pr\u00e1va a aktivaci, d\u00e9lka a 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