{"id":280381,"date":"2025-04-15T10:49:45","date_gmt":"2025-04-15T08:49:45","guid":{"rendered":"https:\/\/rtrsports.com\/jak-ziskat-maximalni-navratnost-investic-do-sponzorstvi-motogp\/"},"modified":"2025-04-18T10:35:45","modified_gmt":"2025-04-18T08:35:45","slug":"jak-ziskat-maximalni-navratnost-investic-do-sponzorstvi-motogp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/jak-ziskat-maximalni-navratnost-investic-do-sponzorstvi-motogp\/","title":{"rendered":"Jak z\u00edskat maxim\u00e1ln\u00ed n\u00e1vratnost investic do sponzorstv\u00ed MotoGP."},"content":{"rendered":"<p>Abyste dos\u00e1hli maxim\u00e1ln\u00ed <strong>n\u00e1vratnosti investic do<\/strong> sponzorsk\u00e9ho programu, je t\u0159eba dodr\u017eet n\u011bkolik krok\u016f. <strong><a href=\"https:\/\/rtrsports.com\/en\/motorsports-motogp-sponsorship-agency\/\">Sponzoring MotoGP<\/a><\/strong> nen\u00ed \u017e\u00e1dnou v\u00fdjimkou a to, co je uvedeno n\u00ed\u017ee, lze aplikovat na sponzoring obecn\u011b.<\/p>\n<p>Je z\u0159ejm\u00e9, \u017ee <strong>COVID-19<\/strong>, soci\u00e1ln\u00ed odstup a akce konan\u00e9 za zav\u0159en\u00fdmi dve\u0159mi jsou probl\u00e9my, kter\u00e9 je t\u0159eba \u0159e\u0161it. Mus\u00edme pos\u00edlit a p\u0159ehodnotit n\u011bkter\u00e9 \u010d\u00e1sti toho, co jsme ji\u017e v minul\u00fdch letech d\u011blali, abychom nejen zm\u00edrnili dopady v\u00fd\u0161e uveden\u00e9ho na n\u00e1\u0161 sponzorsk\u00fd program, ale abychom m\u00edsto toho vzkv\u00e9tali, a budeme muset p\u0159idat n\u011bco navrch.<\/p>\n<p>Je t\u0159eba zd\u016fraznit dva body: <strong>digit\u00e1ln\u00ed aktivity<\/strong> a <strong>p\u0159edstaven\u00ed B2B<\/strong>.<\/p>\n<h3><strong>Za\u010dn\u011bme od za\u010d\u00e1tku: stanoven\u00ed c\u00edl\u016f<\/strong><\/h3>\n<p>Nejd\u0159\u00edve je t\u0159eba stanovit si <strong>jasn\u00e9 c\u00edle<\/strong> a uv\u00e9st je. Teprve po stanoven\u00ed c\u00edl\u016f budeme m\u00edt jasnou p\u0159edstavu o tom, co m\u011b\u0159it a jak\u00e9 \u00fadaje pot\u0159ebujeme k tomu, abychom mohli m\u011b\u0159it n\u00e1vratnost investic do sponzoringu. M\u00edt strukturovan\u00fd postup a shrom\u00e1\u017edit v\u0161echny relevantn\u00ed informace n\u00e1m umo\u017en\u00ed porovnat \u00fa\u010dinnost jak\u00e9hokoli programu s jin\u00fdmi m\u00e9dii.<\/p>\n<p>C\u00edle, kter\u00e9 m\u016f\u017eeme stanovit a sledovat, mohou b\u00fdt r\u016fzn\u00e9. Obvykle se zna\u010dky zaj\u00edmaj\u00ed o:<\/p>\n<ul>\n<li><strong>Marketingov\u00e9 c\u00edle (nap\u0159. informovanost)<\/strong><\/li>\n<li><strong>Obchodn\u00ed c\u00edle (nap\u0159. prodej).<\/strong><\/li>\n<\/ul>\n<h3><strong>Druh\u00fd krok: Pl\u00e1nov\u00e1n\u00ed<\/strong><\/h3>\n<p>Pl\u00e1nov\u00e1n\u00ed je nejd\u016fle\u017eit\u011bj\u0161\u00ed f\u00e1z\u00ed ka\u017ed\u00e9ho sponzorsk\u00e9ho programu a <strong>sponzoring MotoGP<\/strong> nen\u00ed v\u00fdjimkou. Kdy\u017e se spole\u010dnost rozhodne vyu\u017e\u00edt sponzorstv\u00ed MotoGP poprv\u00e9, mus\u00ed napl\u00e1novat v\u0161echny aktivity, kter\u00e9 mus\u00ed realizovat, aby partnerstv\u00ed maximalizovala. Hodnoty zna\u010dky a ty sportovn\u00ed jsou v souladu, televizn\u00ed pokryt\u00ed je \u0161irok\u00e9, zainteresovan\u00e9 n\u00e1rody jsou ty spr\u00e1vn\u00e9, tak\u017ee pokud m\u00e1me velkou \u010d\u00e1st pouti, m\u016f\u017eeme po\u010d\u00edtat s automatick\u00fdm pokryt\u00edm. Zbytek je t\u0159eba za\u0159\u00eddit.<\/p>\n<p>A zbytek je mno\u017estv\u00ed <strong>marketingov\u00fdch<\/strong> a obchodn\u00edch aktivit, kter\u00e9 zajist\u00ed, \u017ee ka\u017ed\u00fd dolar investovan\u00fd do programu p\u0159inese alespo\u0148 dolar n\u00e1vratnosti, a pokud pl\u00e1nujete pozorn\u011b a jste ve schopn\u00fdch rukou dobr\u00e9 agentury pro aktivaci sponzoringu, je pravd\u011bpodobn\u00e9, \u017ee n\u00e1vratnost bude mnohem vy\u0161\u0161\u00ed.<\/p>\n<p>Ka\u017ed\u00e1 agentura, kter\u00e1 v\u00e1m pom\u00e1h\u00e1 (douf\u00e1me, \u017ee jste si n\u011bjakou najali), str\u00e1v\u00ed velk\u00e9 mno\u017estv\u00ed \u010dasu studiem a pl\u00e1nov\u00e1n\u00edm aktiva\u010dn\u00edho pl\u00e1nu, kter\u00fd bude schopen vyu\u017e\u00edt v\u0161ech p\u0159\u00edle\u017eitost\u00ed plynouc\u00edch z t\u00e9to \u010dinnosti. Jako vod\u00edtko v\u00e1m m\u016f\u017ee poslou\u017eit tento <strong>obecn\u00fd pl\u00e1n realizace<\/strong>, kter\u00fd p\u0159edstavuje z\u00e1klad pro jak\u00fdkoli projekt. M\u011bjte na pam\u011bti, \u017ee se jedn\u00e1 o jak\u00fdsi kontroln\u00ed seznam a \u017ee ka\u017ed\u00e1 intervence je jin\u00e1, proto\u017ee se li\u0161\u00ed spole\u010dnosti a jejich c\u00edle. Pou\u017e\u00edvejte jej pouze jako pevn\u00fd z\u00e1klad, z n\u011bho\u017e m\u016f\u017eete vych\u00e1zet.<\/p>\n<p>Ka\u017ed\u00fd \u00fasp\u011b\u0161n\u00fd program bude obsahovat kombinaci informovanosti, vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f, PR aktivit, propagace spot\u0159ebitel\u016f, zapojen\u00ed spot\u0159ebitel\u016f a B2B aktivit. Pr\u00e1v\u011b na B2B a digit\u00e1ln\u00ed anga\u017eovanost je t\u0159eba se v t\u00e9to dob\u011b zam\u011b\u0159it zejm\u00e9na.<\/p>\n<h3><strong>B2B<\/strong><\/h3>\n<p>Spolupr\u00e1ce se <strong>sportovn\u00edm za\u0159\u00edzen\u00edm<\/strong> je jako vstup do soukrom\u00e9ho klubu. Se sv\u00fdmi vrstevn\u00edky sd\u00edl\u00edte stejnou v\u00e1\u0161e\u0148 pro zvolen\u00fd sport, m\u00e1te stejn\u00e9 ambice a stejnou v\u016fli konkurovat na trhu, kterou v\u00e1\u0161 t\u00fdm vyjad\u0159uje ned\u011bli co ned\u011bli. Na t\u00e9to spole\u010dn\u00e9 p\u016fd\u011b je snadn\u00e9 vybudovat pevn\u00fd pracovn\u00ed vztah a t\u00fdm je n\u00e1pomocn\u00fd p\u0159i vytv\u00e1\u0159en\u00ed spr\u00e1vn\u00fdch p\u0159edstaven\u00ed.<\/p>\n<p><strong>Sponzorsk\u00e9<\/strong> dny se mohou prom\u011bnit v individu\u00e1ln\u00ed p\u0159edstaven\u00ed, kter\u00e9 m\u016f\u017ee b\u00fdt organizov\u00e1no prost\u0159ednictv\u00edm slu\u017eby Zoom, a uk\u00e1zat na\u0161e mo\u017enosti a produkty. T\u00fdmy by se na sebe m\u011bly za\u010d\u00edt d\u00edvat jako na zprost\u0159edkovatele generuj\u00edc\u00ed nov\u00e9 obchody pro sv\u00e9 <strong>partnery.<\/strong> Loajalita dobyt\u00e1 obchodn\u00edmi v\u00fdsledky by mohla v\u00e9st k vy\u0161\u0161\u00ed m\u00ed\u0159e udr\u017een\u00ed a k finan\u010dn\u00ed stabilit\u011b i v p\u0159\u00edpad\u011b, \u017ee vn\u011bj\u0161\u00ed faktory nebo sportovn\u00ed v\u00fdsledky nejsou na vrcholu. Po\u017e\u00e1dejte t\u00fdm, aby v tomto smyslu fungoval, a spojte n\u011bkter\u00e9 v\u00fdhody pro t\u00fdm s ka\u017ed\u00fdm uzav\u0159en\u00fdm obchodem mezi jeho partnery.<\/p>\n<h3><strong>Digit\u00e1ln\u00ed<\/strong><\/h3>\n<p>\u0158ekn\u011bme si to nahlas, existuje spousta sportovn\u00edch organizac\u00ed, kter\u00e9 mluv\u00ed o digit\u00e1ln\u00edch technologi\u00edch, proto\u017ee to zn\u00ed dob\u0159e, ale kter\u00e9 nemaj\u00ed \u017e\u00e1dnou p\u0159edstavu o tom, co maj\u00ed d\u011blat, krom\u011b toho, \u017ee pou\u017e\u00edvaj\u00ed sv\u00e9 platformy soci\u00e1ln\u00edch m\u00e9di\u00ed. Sponzor by m\u011bl po t\u00fdmech cht\u00edt v\u00edc a mohl by se st\u00e1t hybatelem zm\u011bn.<\/p>\n<p>M\u011bli by se pod\u00edvat nap\u0159\u00edklad na to, co <strong><a href=\"https:\/\/customers.microsoft.com\/en-us\/story\/729437-real-madrid-brings-the-stadium-closer-to-450-million-f\">Real Madrid ve spolupr\u00e1ci se spole\u010dnost\u00ed Microsoft<\/a><\/strong> a za\u010d\u00edt usilovat o n\u011bco podobn\u00e9ho. \u0160pan\u011blsk\u00fd celek d\u00edky tomuto p\u0159\u00edstupu zaznamenal 30% n\u00e1r\u016fst digit\u00e1ln\u00edch p\u0159\u00edjm\u016f a dal\u0161\u00ed se chystaj\u00ed. T\u00fdmy by nav\u00edc m\u011bly za\u010d\u00edt budovat vlastn\u00ed datab\u00e1zi a vyu\u017e\u00edvat taktiky a n\u00e1stroje, kter\u00e9 jsou ji\u017e na trhu, nap\u0159\u00edklad vlastn\u00ed aplikace pro budov\u00e1n\u00ed strukturovan\u00e9 fanou\u0161kovsk\u00e9 z\u00e1kladny.<\/p>\n<h3><strong>Operace v\u00fdhodn\u00e1 pro v\u0161echny<\/strong><\/h3>\n<p>Tyto \u00fadaje by mohly b\u00fdt zpracov\u00e1ny a vyu\u017eity ve prosp\u011bch <strong>t\u00fdm\u016f, partner\u016f<\/strong> a <strong>fanou\u0161k\u016f.<\/strong> Tak\u00e9 sponzo\u0159i by mohli vyu\u017e\u00edt rozs\u00e1hlou datab\u00e1zi fanou\u0161k\u016f pro sv\u00e9 anga\u017eovan\u00e9 kampan\u011b: miliony fanou\u0161k\u016f, kte\u0159\u00ed by se mohli st\u00e1t zdrojem a r\u00e1di by komunikovali se sv\u00fdm milovan\u00fdm t\u00fdmem. Pokud pot\u0159ebujete <a href=\"https:\/\/rtrsports.com\/cs\/\"><strong>sportovn\u00ed marketingovou agenturu v Lond\u00fdn\u011b<\/strong><\/a> kter\u00e1 v\u00e1m pom\u016f\u017ee j\u00edt touto cestou, jsme k zasti\u017een\u00ed na adrese<a href=\"mailto:info@rtrsports.com\"><strong> info@rtrsports.com<\/strong><\/a><\/p>\n<p>A na z\u00e1v\u011br najdete <a href=\"https:\/\/rtrsports.com\/en\/blog\/the-calculation-of-roi-return-on-investment-in-sports-marketing\/\">na tomto odkazu<\/a> funkci, kter\u00e1 v\u00e1m o n\u00ed poskytne dal\u0161\u00ed informace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abyste dos\u00e1hli maxim\u00e1ln\u00ed n\u00e1vratnosti investic do sponzorsk\u00e9ho programu, je t\u0159eba dodr\u017eet n\u011bkolik krok\u016f. Sponzoring MotoGP nen\u00ed \u017e\u00e1dnou v\u00fdjimkou a to, co je uvedeno n\u00ed\u017ee, lze aplikovat na sponzoring obecn\u011b. Je z\u0159ejm\u00e9, \u017ee COVID-19, soci\u00e1ln\u00ed odstup a akce konan\u00e9 za zav\u0159en\u00fdmi dve\u0159mi jsou probl\u00e9my, kter\u00e9 je t\u0159eba \u0159e\u0161it. Mus\u00edme pos\u00edlit a p\u0159ehodnotit n\u011bkter\u00e9 \u010d\u00e1sti toho, co [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":191946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20238,20229],"tags":[],"class_list":["post-280381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing-cs","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jak z\u00edskat maxim\u00e1ln\u00ed n\u00e1vratnost investic ze sponzorstv\u00ed MotoGP<\/title>\n<meta name=\"description\" content=\"Abyste dos\u00e1hli maxim\u00e1ln\u00ed n\u00e1vratnosti investic z jak\u00e9hokoli sponzorsk\u00e9ho programu, je t\u0159eba 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