{"id":280513,"date":"2025-04-15T16:14:01","date_gmt":"2025-04-15T14:14:01","guid":{"rendered":"https:\/\/rtrsports.com\/budoucnost-sponzoringu-motogp-rozhovor\/"},"modified":"2025-07-04T13:01:07","modified_gmt":"2025-07-04T11:01:07","slug":"budoucnost-sponzoringu-motogp-rozhovor","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/budoucnost-sponzoringu-motogp-rozhovor\/","title":{"rendered":"Budoucnost sponzoringu MotoGP: rozhovor"},"content":{"rendered":"<p>V minul\u00fdch dnech <a href=\"https:\/\/rtrsports.com\/en\/\"><strong>RTR Sportovn\u00ed marketing<\/strong><\/a> poskytli rozhovor presti\u017en\u00edmu sportovn\u00edmu \u010dasopisu na t\u00e9ma budoucnosti <a href=\"https:\/\/rtrsports.com\/en\/sponsorship-in-sports-and-a-focus-on-motogp-sponsorship\/\"><strong>sponzoringu MotoGP<\/strong><\/a>. Uprost\u0159ed nejistoty, kterou ve sportovn\u00edm odv\u011btv\u00ed vyvolala pandemie<strong> COVID-19<\/strong>, a rychl\u00fdch zm\u011bn diktovan\u00fdch technologiemi se oblast sponzoringu rychle vyv\u00edj\u00ed. Byla to p\u0159\u00edle\u017eitost posadit se a zamyslet se nad revolu\u010dn\u00edm propojen\u00edm zna\u010dek a vlastnost\u00ed ve vrcholn\u00e9m z\u00e1vod\u011b dvou kol a nad t\u00edm, jak <strong>MotoGP<\/strong> raz\u00ed cestu k modern\u00ed p\u0159edstav\u011b glob\u00e1ln\u00edho sponzoringu. R\u00e1di se s v\u00e1mi pod\u011bl\u00edme o odpov\u011bdi na tyto ot\u00e1zky.<\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\"><b>Jak\u00e9 p\u0159ednosti zna\u010dky nejv\u00edce zaj\u00edmaj\u00ed, kdy\u017e uva\u017euj\u00ed o sponzorstv\u00ed MotoGP?<\/b><\/span><\/li>\n<li class=\"p1\"><span class=\"s1\"><b>Na kter\u00fdch trz\u00edch m\u016f\u017ee MotoGP nab\u00eddnout zna\u010dk\u00e1m expozici?<\/b><\/span><\/li>\n<li class=\"p1\"><span class=\"s1\"><b>Dok\u00e1\u017eete identifikovat n\u011bjak\u00e9 v\u00fdznamn\u00e9 zm\u011bny na trhu sponzoringu MotoGP v posledn\u00edch letech?<\/b><\/span><\/li>\n<li class=\"p1\"><span class=\"s1\"><b>Do jak\u00e9 m\u00edry se ve sportu vyu\u017e\u00edvaj\u00ed \u00fadaje o fanou\u0161c\u00edch, aby si zna\u010dky ud\u011blaly jasn\u00fd obr\u00e1zek o tom, jak jim m\u016f\u017ee b\u00fdt sponzoring prosp\u011b\u0161n\u00fd?<\/b><\/span><\/li>\n<li class=\"p1\"><span class=\"s1\"><b>Jak d\u016fle\u017eit\u00e1 je pro sponzory udr\u017eitelnost? Jak v\u00fdznamn\u00fd je v tomto ohledu seri\u00e1l MotoE? <\/b><\/span><\/li>\n<li><span class=\"s1\"><b>Jak m\u016f\u017ee sport d\u00e1le rozv\u00edjet svou nab\u00eddku sponzoringu?<\/b><\/span><\/li>\n<\/ul>\n<h2 class=\"p1\"><span class=\"s1\"><b>Jak\u00e9 p\u0159ednosti zna\u010dky nejv\u00edce zaj\u00edmaj\u00ed, kdy\u017e uva\u017euj\u00ed o sponzorstv\u00ed MotoGP?<\/b><\/span><\/h2>\n<p class=\"p3\"><span class=\"s1\">Situace se rychle m\u011bn\u00ed. Kdysi se zna\u010dky sna\u017eily na kolo um\u00edstit co nejv\u011bt\u0161\u00ed logo. V dob\u00e1ch bezplatn\u00e9 <strong>televize<\/strong> byla viditelnost v\u0161\u00edm: \u010d\u00edm v\u011bt\u0161\u00ed n\u00e1lepka na kapot\u00e1\u017ei, t\u00edm siln\u011bj\u0161\u00ed sponzorsk\u00fd program. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><strong>To u\u017e ov\u0161em neplat\u00ed<\/strong>. Zna\u010dky dnes hledaj\u00ed vlastnosti, kter\u00e9 mohou \u00fa\u010dinn\u011b prezentovat jejich <strong>hodnotov\u00fd syst\u00e9m<\/strong>, a vyu\u017e\u00edvaj\u00ed MotoGP jako glob\u00e1ln\u00ed marketingovou platformu k pos\u00edlen\u00ed sv\u00fdch st\u00e1vaj\u00edc\u00edch komunika\u010dn\u00edch prost\u0159edk\u016f. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><strong>N\u011bkter\u00e9 zna\u010dky u\u017e ani ne\u017e\u00e1daj\u00ed o zviditeln\u011bn\u00ed<\/strong>: pot\u0159ebuj\u00ed podporu soci\u00e1ln\u00edch m\u00e9di\u00ed, B2B p\u0159\u00edle\u017eitosti v paddocku, p\u0159\u00edstup k jezdc\u016fm a veden\u00ed, kter\u00e9 je zapoj\u00ed do sv\u00fdch strategi\u00ed vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f. Pot\u0159ebuj\u00ed jin\u00fd \u00fahel pohledu na svou z\u00e1kaznickou z\u00e1kladnu: p\u0159\u00edm\u00e9 zviditeln\u011bn\u00ed zna\u010dky u\u017e prost\u011b nen\u00ed kl\u00ed\u010dov\u00e9. V sou\u010dasn\u00e9 dob\u011b je na \u0159ad\u011b z\u00e1\u017eitkov\u00fd marketing. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Vezm\u011bte si nap\u0159\u00edklad pohostinsk\u00e9 slu\u017eby. Pro velkou \u010d\u00e1st t\u00fdm\u016f MotoGP <strong>p\u0159edstavuj\u00ed p\u0159\u00edjmy z pohostinstv\u00ed 30 % celkov\u00e9 \u010d\u00e1stky<\/strong>. Toto \u010d\u00edslo samoz\u0159ejm\u011b roste u Moto2 a Moto3. <\/span><span class=\"s1\"> <\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Na kter\u00fdch trz\u00edch m\u016f\u017ee MotoGP nab\u00eddnout zna\u010dk\u00e1m expozici?<\/b><\/span><\/h2>\n<p class=\"p3\"><span class=\"s1\">S v\u00edce ne\u017e <strong>200 zem\u011bmi, kter\u00e9 p\u0159ij\u00edmaj\u00ed p\u0159\u00edm\u00fd televizn\u00ed p\u0159enos MotoGP<\/strong>, a 55 zem\u011bmi zastoupen\u00fdmi medi\u00e1ln\u00edm person\u00e1lem je <strong>MotoGP<\/strong> skute\u010dn\u011b glob\u00e1ln\u00edm sportem. N\u011bkte\u0159\u00ed jezdci, jako <strong>Valentino Rossi<\/strong> nebo <strong>Marc Marquez<\/strong>, jsou <strong>ikonami<\/strong> i legendami. D\u00e1 se \u0159\u00edci, \u017ee je znaj\u00ed miliardy lid\u00ed. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Z geografick\u00e9ho hlediska nav\u0161t\u00edv\u00ed \u0161ampion\u00e1t MotoGP <strong>16 zem\u00ed<\/strong> na \u010dty\u0159ech kontinentech a b\u011bhem sezony se uskute\u010dn\u00ed 19 Grand Prix. To je op\u011bt kl\u00ed\u010dov\u00fd prvek, proto\u017ee seri\u00e1l je <strong>skute\u010dn\u011b pohyblivou marketingovou platformou<\/strong> a je schopen nav\u00e1zat kontakt s m\u00edstn\u00edmi fanou\u0161ky, sponzory a z\u00fa\u010dastn\u011bn\u00fdmi stranami p\u0159\u00edmo na m\u00edst\u011b. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Nen\u00ed tedy divu, \u017ee v posledn\u00edch letech p\u0159ib\u00fdvaj\u00ed do kalend\u00e1\u0159e s\u00e9rie dal\u0161\u00ed a dal\u0161\u00ed kola, mezi nimi\u017e je nejnov\u011bj\u0161\u00edm p\u0159\u00edr\u016fstkem <strong>Finsko<\/strong>. Neb\u00fdt <strong>pandemie COVID-19<\/strong>, byli bychom v roce 2020 sv\u011bdky dvacetikolov\u00e9 sez\u00f3ny, nejdel\u0161\u00edho \u0161ampion\u00e1tu v historii sv\u011btov\u00fdch motocyklov\u00fdch z\u00e1vod\u016f. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Krom\u011b tradi\u010dn\u00edch <strong>evropsk\u00fdch zem\u00ed<\/strong> je \u0161ampion\u00e1t dob\u0159e zaveden v\u0161ude, od <strong>Austr\u00e1lie<\/strong> po <strong>Ji\u017en\u00ed Ameriku<\/strong>. V posledn\u00edch n\u011bkolika letech se zejm\u00e9na jihov\u00fdchodn\u00ed Asie ukazuje jako velmi zaj\u00edmav\u00fd trh jak pro <strong>MotoGP<\/strong>, tak pro dvoukolov\u00fd pr\u016fmysl. Zem\u011b jako <strong>Indon\u00e9sie, Malajsie, Vietnam<\/strong> a <strong>Thajsko<\/strong> (kde motocykly a mopedy p\u0159edstavuj\u00ed hlavn\u00ed dopravn\u00ed prost\u0159edek pro velkou \u010d\u00e1st obyvatelstva) maj\u00ed motocyklov\u00e9 z\u00e1vody hluboce v oblib\u011b a jezdci <strong>MotoGP<\/strong> jsou pro n\u011b opravdovou v\u00e1\u0161n\u00ed. Toto obrovsk\u00e9, mlad\u00e9 a v\u011brn\u00e9 publikum je pro budoucnost seri\u00e1lu kl\u00ed\u010dov\u00e9 (GP Thajska je nejnav\u0161t\u011bvovan\u011bj\u0161\u00edm z\u00e1vodem roku), stejn\u011b jako rostouc\u00ed ekonomiky t\u011bchto zem\u00ed. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><strong>MotoGP<\/strong> se kone\u010dn\u011b sna\u017e\u00ed roz\u0161\u00ed\u0159it sv\u00e9 <strong>digit\u00e1ln\u00ed hranice<\/strong>. Online a soci\u00e1ln\u00ed m\u00e9dia jsou ve v\u00fdvoji tohoto sportu v pop\u0159ed\u00ed a t\u00fdmy i organizace se usilovn\u011b sna\u017e\u00ed, aby se MotoGP stala nejsiln\u011bj\u0161\u00edm motorsportem, pokud jde o soci\u00e1ln\u00ed s\u00edt\u011b a web. <\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Dok\u00e1\u017eete identifikovat n\u011bjak\u00e9 v\u00fdznamn\u00e9 zm\u011bny na trhu sponzoringu MotoGP v posledn\u00edch letech?<\/b><\/span><\/h2>\n<p class=\"p3\"><span class=\"s1\">Jak ji\u017e bylo zm\u00edn\u011bno, rostouc\u00ed role <strong>z\u00e1\u017eitkov\u00e9ho marketingu<\/strong> a <strong>odli\u0161n\u00fd p\u0159\u00edstup k zapojen\u00ed fanou\u0161k\u016f, zejm\u00e9na online<\/strong> a prost\u0159ednictv\u00edm soci\u00e1ln\u00edch m\u00e9di\u00ed, spolu s poklesem v\u00fdznamu tradi\u010dn\u00edho zviditeln\u011bn\u00ed, jsou jedn\u011bmi z hlavn\u00edch faktor\u016f, kter\u00e9 ovliv\u0148uj\u00ed sou\u010dasn\u00fd trh sponzoringu v MotoGP.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Je v\u0161ak t\u0159eba poznamenat, \u017ee tyto sv\u011btov\u00e9 sporty jsou v\u017edy v prom\u011bnliv\u00e9 a neust\u00e1le se vyv\u00edjej\u00edc\u00ed situaci. Sponzorsk\u00fd trh spojen\u00fd s t\u011bmito discipl\u00ednami mus\u00ed b\u00fdt tak\u00e9 prom\u011bnliv\u00fd a pru\u017en\u00fd, v r\u00e1mci sc\u00e9n\u00e1\u0159e &#8222;p\u0159izp\u016fsob se, nebo zem\u0159i&#8220;. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Vzpome\u0148te si, co se stalo za <strong>posledn\u00edch 20 let<\/strong> jen <strong>v motoristick\u00e9m sportu<\/strong>. M\u011bli jsme tu obrovsk\u00fd z\u00e1kaz <strong>tab\u00e1ku<\/strong>, p\u0159echod z n\u00e1rodn\u00ed televize na placenou, dopad soci\u00e1ln\u00edch m\u00e9di\u00ed, vzestup OTT slu\u017eeb a nyn\u00ed tu m\u00e1me <strong>esporty<\/strong> a ot\u00e1zky udr\u017eitelnosti, abychom jmenovali jen n\u011bkter\u00e9. Nen\u00ed to revoluce: je to sp\u00ed\u0161e sto revoluc\u00ed dohromady. <\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Do jak\u00e9 m\u00edry se ve sportu vyu\u017e\u00edvaj\u00ed \u00fadaje o fanou\u0161c\u00edch, aby si zna\u010dky ud\u011blaly jasn\u00fd obr\u00e1zek o tom, jak jim m\u016f\u017ee b\u00fdt sponzoring prosp\u011b\u0161n\u00fd?<\/b><\/span><\/h2>\n<p class=\"p3\"><span class=\"s1\">Jedn\u00e1 se o <strong>rostouc\u00ed odv\u011btv\u00ed sportu,<\/strong> na kter\u00e9m t\u00fdmy a organizace intenzivn\u011b pracuj\u00ed. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Dnes m\u00e1me k dispozici spoustu dat. M\u00e1me ji\u017e velmi jasn\u00fd p\u0159ehled o tom, co se d\u011bje, kdy\u017e fanou\u0161ci sleduj\u00ed z\u00e1vod v p\u0159\u00edm\u00e9m televizn\u00edm p\u0159enosu (kolik vys\u00edlac\u00edho \u010dasu dostanou sponzo\u0159i, jak\u00e1 jsou nejviditeln\u011bj\u0161\u00ed m\u00edsta na kolech a okruz\u00edch a podobn\u011b) a co d\u011blaj\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch a online. Kdy\u017e je zna\u010dk\u00e1m p\u0159edlo\u017eena <strong>p\u0159\u00edle\u017eitost ke sponzoringu<\/strong>, dostanou stovky \u00fadaj\u016f o celosv\u011btov\u00e9 sledovanosti, hodnot\u00e1ch medi\u00e1ln\u00edho ekvivalentu, dosahu soci\u00e1ln\u00edch m\u00e9di\u00ed. Je to velmi podrobn\u00fd p\u0159ehled toho, co se pr\u00e1v\u011b d\u011bje. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Budoucnost podle m\u00e9ho n\u00e1zoru spo\u010d\u00edv\u00e1 v tom, \u017ee tyto <strong>\u00fadaje budou m\u00edt trojrozm\u011brn\u011bj\u0161\u00ed<\/strong> podobu a budou vytv\u00e1\u0159et <strong>profil fanou\u0161ka, kter\u00fd se bude vyv\u00edjet,<\/strong> sp\u00ed\u0161e ne\u017e aby poskytovaly p\u0159ehled o tom, kde se pr\u00e1v\u011b nach\u00e1z\u00ed. Nikdy nesm\u00edme zapom\u00ednat, \u017ee z\u00e1kazn\u00edci, fanou\u0161ci a div\u00e1ci nejsou ne\u017eiv\u00e9, statick\u00e9 entity, ale rychle se vyv\u00edjej\u00edc\u00ed jedinci, jejich\u017e zvyky, vzorce a preference se m\u011bn\u00ed a posouvaj\u00ed. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\"><strong>Sponzoring je dlouhodob\u00fd marketingov\u00fd proces:<\/strong> n\u011bjak\u00fdm zp\u016fsobem mus\u00edme zna\u010dk\u00e1m \u0159\u00edct, ne KDE fanou\u0161ek je TE\u010e, ale K\u00ddM bude za 36\/48 m\u011bs\u00edc\u016f.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Jak d\u016fle\u017eit\u00e1 je pro sponzory udr\u017eitelnost? Jak v\u00fdznamn\u00fd je v tomto ohledu seri\u00e1l MotoE? <\/b><\/span><\/h2>\n<p class=\"p3\"><span class=\"s1\"><strong>Udr\u017eitelnost<\/strong> je v dne\u0161n\u00edm marketingu velmi d\u016fle\u017eit\u00fdm trendem a zna\u010dky ji mus\u00ed vyu\u017e\u00edvat, pokud si cht\u011bj\u00ed udr\u017eet relevanci na glob\u00e1ln\u00edm trhu. Vezm\u011bte si <a href=\"https:\/\/rtrsports.com\/cs\/andretti-autosport-sponzoring-formula-e\/\"><strong>Formule E<\/strong><\/a>, kter\u00e1 je pravd\u011bpodobn\u011b nejlep\u0161\u00edm a nejlep\u0161\u00edm p\u0159\u00edkladem toho, jak lze na t\u00e9to my\u0161lence postavit zcela nov\u00fd sport a byznys: nen\u00ed n\u00e1hodou, \u017ee se j\u00ed cht\u011bj\u00ed \u00fa\u010dastnit v\u0161ichni p\u0159edn\u00ed v\u00fdrobci automobil\u016f. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Na <a href=\"https:\/\/rtrsports.com\/en\/blog\/motoe-sponsorship-not-miss-chance\/\"><strong>MotoE <\/strong><\/a>v\u011b\u0159\u00edm, \u017ee je to d\u016fle\u017eit\u00e9 z mnoha d\u016fvod\u016f. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">P\u0159edev\u0161\u00edm je <strong>Dorna<\/strong> natolik chytr\u00e1, \u017ee pod sv\u00fdmi k\u0159\u00eddly vytvo\u0159ila \u010dist\u011b elektrick\u00fd seri\u00e1l, m\u00edsto aby n\u011bjak\u00e1 jin\u00e1 organizace zalo\u017eila zcela nov\u00fd <strong>\u0161ampion\u00e1t<\/strong> mimo <strong>paddock MotoGP<\/strong>. To samoz\u0159ejm\u011b znamen\u00e1 dodate\u010dnou hodnotu pro samotnou Dornu, ale je to tak\u00e9 velmi d\u016fle\u017eit\u00e9 p\u0159i vyjedn\u00e1v\u00e1n\u00ed o sponzorstv\u00ed. T\u00fdmy, kter\u00e9 nasazuj\u00ed t\u00fdmy jak ve t\u0159\u00edd\u011b <strong>MotoGP<\/strong>, tak v <strong>MotoE<\/strong>, maj\u00ed nyn\u00ed k dispozici celou \u0159adu nov\u00fdch n\u00e1stroj\u016f pro sponzory. A sponzo\u0159i nyn\u00ed mohou t\u011b\u017eit z hodnot obou discipl\u00edn. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Krom\u011b toho nesm\u00edme zapom\u00ednat, \u017ee <strong>MotoE<\/strong> je zcela nov\u00fd sport, kter\u00fd mus\u00ed proj\u00edt procesem budov\u00e1n\u00ed. Technologie je st\u00e1le relativn\u011b nov\u00e1 a pot\u0159ebuje je\u0161t\u011b doladit, aby byla atraktivn\u00ed pro masy, ale bude se rychle vyv\u00edjet. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Pokud vezmeme v \u00favahu spot\u0159ebitelsk\u00fd trh, jsou podle m\u00e9ho n\u00e1zoru kola pro ka\u017edodenn\u00ed pou\u017eit\u00ed m\u00e9n\u011b v\u00e1z\u00e1na na p\u0159echod na pln\u011b elektrick\u00fd pohon ne\u017e automobilov\u00fd pr\u016fmysl. Kola v\u017edy n\u011bjak\u00fdm zp\u016fsobem z\u016fstanou spjata s onou &#8222;petrolheadskou kulturou&#8220;, chcete-li, ale nen\u00ed pochyb o tom, \u017ee budoucnost mobility je elektrick\u00e1 a \u017ee udr\u017eitelnost bude kl\u00ed\u010dovou hodnotou pro zna\u010dky v ka\u017ed\u00e9m odv\u011btv\u00ed. <\/span><span class=\"s1\"> <\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Jak m\u016f\u017ee sport d\u00e1le rozv\u00edjet svou nab\u00eddku sponzoringu?<\/b><\/span><\/h2>\n<p class=\"p3\"><span class=\"s1\">Jak ji\u017e bylo zm\u00edn\u011bno, marketingov\u00e9 hranice MotoGP se ji\u017e nyn\u00ed roztahuj\u00ed. Jak se objevuj\u00ed nov\u00e9 trhy a nov\u00e9 c\u00edlov\u00e9 skupiny, vyv\u00edj\u00ed se s nimi i <strong>sponzorsk\u00fd trh<\/strong>. Ar\u00e9na esportu, do kter\u00e9 <strong>MotoGP<\/strong> vstupuje se sv\u00fdm e-\u0161ampion\u00e1tem, je jednou z t\u011bchto oblast\u00ed a je mi jasn\u00e9, pro\u010d se do n\u00ed n\u011bkter\u00e9 zna\u010dky ji\u017e vrhaj\u00ed. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">A\u010dkoli to m\u016f\u017ee zn\u00edt prozaicky, zejm\u00e9na v dne\u0161n\u00ed dob\u011b pandemie <strong>COVID-19<\/strong> je to ot\u00e1zka <strong>&#8222;my\u0161len\u00ed mimo krabici&#8220;<\/strong>. Kdy\u017e jsme vyr\u016fstali u hra\u010dek a plak\u00e1t\u016f z\u00e1vodn\u00edch aut na st\u011bn\u011b, n\u011bjak <strong>jsme st\u00e1le pevn\u011b zako\u0159en\u011bni v tom, \u017ee sponzoring je n\u00e1lepka na aut\u011b nebo motorce<\/strong>. Tento sv\u011bt je nyn\u00ed mrtv\u00fd. Ot\u00e1zka dnes nezn\u00ed &#8222;jak zviditeln\u00edm svou zna\u010dku?&#8220;, ale &#8222;<strong>jak p\u0159im\u011bji svou zna\u010dku, aby se zapojila a komunikovala na osobn\u00ed \u00farovni se sv\u00fdmi spot\u0159ebiteli?<\/strong>&#8220; a &#8222;<strong>jak vytvo\u0159\u00edm pro sv\u00e9 z\u00e1kazn\u00edky vysoce hodnotn\u00e9 z\u00e1\u017eitky prezentuj\u00edc\u00ed hodnoty a propozice m\u00e9 zna\u010dky?<\/strong>&#8222;. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">V tomto sm\u011bru budou hr\u00e1t velkou roli technologie, kter\u00e9 budou poskytovat individu\u00e1ln\u00ed a na m\u00edru \u0161it\u00e9 p\u0159\u00edle\u017eitosti k zapojen\u00ed.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V minul\u00fdch dnech RTR Sportovn\u00ed marketing poskytli rozhovor presti\u017en\u00edmu sportovn\u00edmu \u010dasopisu na t\u00e9ma budoucnosti sponzoringu MotoGP. Uprost\u0159ed nejistoty, kterou ve sportovn\u00edm odv\u011btv\u00ed vyvolala pandemie COVID-19, a rychl\u00fdch zm\u011bn diktovan\u00fdch technologiemi se oblast sponzoringu rychle vyv\u00edj\u00ed. Byla to p\u0159\u00edle\u017eitost posadit se a zamyslet se nad revolu\u010dn\u00edm propojen\u00edm zna\u010dek a vlastnost\u00ed ve vrcholn\u00e9m z\u00e1vod\u011b dvou kol a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":188353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-280513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Budoucnost sponzoringu MotoGP: rozhovor - RTR Sports<\/title>\n<meta name=\"description\" content=\"Spole\u010dnost RTR Sports Marketing poskytla v minul\u00fdch dnech rozhovor presti\u017en\u00edmu sportovn\u00edmu \u010dasopisu o budoucnosti sponzoringu MotoGP. 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