{"id":280549,"date":"2020-03-13T08:00:07","date_gmt":"2020-03-13T07:00:07","guid":{"rendered":"https:\/\/rtrsports.com\/sponzorstvi-a-koronavirus-snizovani-dopadu-na-investice-do-sportu\/"},"modified":"2026-09-21T19:08:11","modified_gmt":"2026-09-21T17:08:11","slug":"sponzorstvi-a-koronavirus-snizovani-dopadu-na-investice-do-sportu","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-a-koronavirus-snizovani-dopadu-na-investice-do-sportu\/","title":{"rendered":"Ochrana sponzoringu p\u0159ed naru\u0161en\u00edmi: vy\u0161\u0161\u00ed moc a smluvn\u00ed dolo\u017eky"},"content":{"rendered":"

T\u00e9m\u011b\u0159 v\u0161ichni berou sponzoring jako n\u00e1kup plochy. Proto kdy\u017e je z\u00e1vod zru\u0161en nebo se jezdec zran\u00ed, zjist\u00ed, \u017ee si koupili slib, a ne pr\u00e1vo.<\/em><\/p>\n

Aktualizov\u00e1no v z\u00e1\u0159\u00ed 2026.<\/em><\/p>\n

V motorsportu nen\u00ed ne\u010dekan\u00e9 v\u00fdjimkou, je rozpo\u010dtovou polo\u017ekou. Sezona trv\u00e1 osm m\u011bs\u00edc\u016f, projde dvaceti zem\u011bmi a z\u00e1vis\u00ed na motocyklech, po\u010das\u00ed, kalend\u00e1\u0159\u00edch, pravidlech a lidech. Za t\u0159icet let vyjedn\u00e1v\u00e1n\u00ed jsem nikdy nevid\u011bl sezonu, kter\u00e1 by prob\u011bhla p\u0159esn\u011b tak, jak byla v lednu prod\u00e1na. Rozd\u00edl mezi investic\u00ed, kter\u00e1 vydr\u017e\u00ed, a tou, kter\u00e1 se rozpadne, nespo\u010d\u00edv\u00e1 ve \u0161t\u011bst\u00ed: spo\u010d\u00edv\u00e1 ve t\u0159ech stran\u00e1ch smlouvy, kter\u00e9 skoro nikdo ne\u010dte pozorn\u011b.<\/p>\n

Analogie, kterou pou\u017e\u00edv\u00e1m s klienty, je poji\u0161t\u011bn\u00ed \u00farody. \u017d\u00e1dn\u00fd seri\u00f3zn\u00ed zem\u011bd\u011blec nekupuje osivo, ani\u017e by v\u011bd\u011bl, co se stane, kdy\u017e p\u0159ijdou kroupy. Mnoz\u00ed marketingov\u00ed \u0159editel\u00e9 naopak podepisuj\u00ed sponzoringy za \u0161estim\u00edstn\u00e9 \u010d\u00e1stky, ani\u017e by v\u011bd\u011bli, co se stane, kdy\u017e bude zru\u0161en nejd\u016fle\u017eit\u011bj\u0161\u00ed z\u00e1vod jejich obchodn\u00edho kalend\u00e1\u0159e.<\/p>\n

1. Co firma doopravdy kupuje<\/h2>\n

Prvn\u00ed up\u0159esn\u011bn\u00ed je technick\u00e9, nikoli pr\u00e1vn\u00ed. Sponzoring nen\u00ed n\u00e1kup fyzick\u00e9 plochy na kapot\u00e1\u017ei: je to n\u00e1kup bal\u00edku pr\u00e1v, kter\u00fd obvykle zahrnuje viditelnost, u\u017eit\u00ed zna\u010dky a obrazov\u00fdch materi\u00e1l\u016f, p\u0159\u00edstup k hospitality, digit\u00e1ln\u00ed p\u0159\u00edtomnost a n\u011bkdy jezdeck\u00e9 dny. Ka\u017ed\u00e9 z t\u011bchto pr\u00e1v m\u00e1 vlastn\u00ed expozici riziku. Obrazov\u00e9 materi\u00e1ly z\u016fstanou k dispozici, i kdy\u017e z\u00e1vod odpadne, hospitality nikoli. Televizn\u00ed viditelnost z\u00e1vis\u00ed na kalend\u00e1\u0159i, u\u017eit\u00ed zna\u010dky ne.<\/p>\n

Kdy\u017e smlouva zach\u00e1z\u00ed s t\u011bmito prvky jako s jedn\u00edm blokem, ka\u017ed\u00e9 naru\u0161en\u00ed se prom\u011bn\u00ed v spor o princip m\u00edsto v\u00fdpo\u010dtu. Kdy\u017e je \u0159e\u0161\u00ed odd\u011blen\u011b, tot\u00e9\u017e zru\u0161en\u00ed vede k proporcion\u00e1ln\u00ed a m\u011b\u0159iteln\u00e9 slev\u011b a nikdo se neh\u00e1d\u00e1.<\/p>\n

2. Taxonomie naru\u0161en\u00ed<\/h2>\n

Existuj\u00ed \u010dty\u0159i rodiny a do smlouvy pat\u0159\u00ed pod r\u016fzn\u00fdmi n\u00e1zvy, proto\u017ee maj\u00ed r\u016fzn\u00e9 d\u016fsledky.<\/p>\n

Ud\u00e1lost vy\u0161\u0161\u00ed moci.<\/strong> Pandemie, v\u00e1lky, katastrofy, rozhodnut\u00ed \u00fa\u0159ad\u016f. To je kategorie, kter\u00e1 v roce 2020 zastavila MotoGP po \u00favodn\u00edm z\u00e1vod\u011b a nechala ji znovu rozjet a\u017e v \u010dervenci v Jerezu, bez div\u00e1k\u016f. Dolo\u017eka se nesm\u00ed omezit na pozastaven\u00ed z\u00e1vazk\u016f: mus\u00ed \u0159\u00edci, jak se p\u0159epo\u010d\u00edt\u00e1 pln\u011bn\u00ed, v jak\u00e9 lh\u016ft\u011b a s jak\u00fdmi alternativami v natur\u00e1li\u00edch.<\/p>\n

Omezen\u00ed pln\u011bn\u00ed.<\/strong> Neodpadne v\u0161echno: \u010dasto se jede bez div\u00e1k\u016f, zkr\u00e1t\u00ed se kalend\u00e1\u0159 nebo se nahrad\u00ed okruh. Tady je pot\u0159eba p\u0159edem napsan\u00e9 krit\u00e9rium proporcionality, obvykle nav\u00e1zan\u00e9 na po\u010det skute\u010dn\u011b odjet\u00fdch akc\u00ed nebo na hodnotu skute\u010dn\u011b dodan\u00fdch pr\u00e1v.<\/p>\n

Sportovn\u00ed naru\u0161en\u00ed.<\/strong> Jezdec zran\u011bn\u00fd na p\u016fl sezony, t\u00fdm m\u011bn\u00edc\u00ed v\u00fdrobce, st\u00e1j m\u011bn\u00edc\u00ed majitele. Jsou to b\u011b\u017en\u00e9 ud\u00e1losti, kter\u00e9 se ka\u017ed\u00fd rok n\u011bkomu stanou. Smlouva mus\u00ed p\u0159edem stanovit, zda m\u00e1 firma n\u00e1rok na kompenzaci, na n\u00e1hradu, nebo na nic, a p\u0159i jak\u00fdch hranic\u00edch.<\/p>\n

Zm\u011bna pravidel.<\/strong> To je nejpodce\u0148ovan\u011bj\u0161\u00ed riziko sou\u010dasn\u00e9ho cyklu. Formule 1 zm\u011bnila v roce 2026 v\u0161echno, s pohonn\u00fdmi jednotkami rozd\u011blen\u00fdmi t\u00e9m\u011b\u0159 nap\u016fl mezi spalov\u00e1n\u00ed a elekt\u0159inu a s Cadillacem jako jeden\u00e1ct\u00fdm t\u00fdmem; MotoGP se zm\u011bn\u00ed v roce 2027 p\u0159echodem z 1000 na 850 cm\u00b3, z\u00e1kazem za\u0159\u00edzen\u00ed pro sni\u017eov\u00e1n\u00ed sv\u011btl\u00e9 v\u00fd\u0161ky a palivem ze 100% nefosiln\u00edch zdroj\u016f. Kdo podepisuje t\u0159\u00edletou smlouvu p\u0159es technickou reformu, kupuje jednou smlouvou dva r\u016fzn\u00e9 produkty, a \u010dasto si toho nev\u0161imne.<\/p>\n

3. \u010c\u00edsla, kv\u016fli kter\u00fdm se dolo\u017eka vyplat\u00ed<\/h2>\n

Existuje p\u0159esn\u00fd ekonomick\u00fd d\u016fvod tyto str\u00e1nky vyjednat. V roce 2025 p\u0159ivedla MotoGP na okruhy 3,6 milionu div\u00e1k\u016f proti 3,03 milionu p\u0159edchoz\u00edho roku, ve dvaadvaceti z\u00e1vodech, s dev\u00edti p\u0159ekonan\u00fdmi n\u00e1v\u0161t\u011bvnick\u00fdmi rekordy a absolutn\u00edm maximem ve Francii na \u00farovni 311 797 lid\u00ed. Glob\u00e1ln\u00ed fanou\u0161kovsk\u00e1 z\u00e1kladna dos\u00e1hla 632 milion\u016f lid\u00ed, o 12% v\u00edce ne\u017e v roce 2024.<\/p>\n

\u0160ampion\u00e1t, kter\u00fd takto roste, \u010din\u00ed ka\u017edou jednotlivou akci cenn\u011bj\u0161\u00ed, a tedy dra\u017e\u0161\u00ed na ztr\u00e1tu. Tat\u00e1\u017e dolo\u017eka o proporcionalit\u011b, kter\u00e1 v roce 2019 m\u011bla hodnotu p\u00e1r tis\u00edc eur, dnes znamen\u00e1 mnohem v\u00edc, proto\u017ee chr\u00e1n\u00ed vy\u0161\u0161\u00ed hodnotu na akci. Podle m\u00e9ho n\u00e1zoru je to v\u00fdpo\u010det, kter\u00fd finan\u010dn\u00ed \u0159editel\u00e9 ch\u00e1pou okam\u017eit\u011b a marketingov\u00e1 odd\u011blen\u00ed podce\u0148uj\u00ed: dolo\u017eka se nevyjedn\u00e1v\u00e1 z pesimismu, vyjedn\u00e1v\u00e1 se proto, \u017ee je \u010d\u00e1st\u00ed smlouvy s nejlep\u0161\u00edm pom\u011brem mezi str\u00e1ven\u00fdm \u010dasem a ochr\u00e1n\u011bn\u00fdmi pen\u011bzi.<\/p>\n

4. T\u0159i chyby, kter\u00e9 vid\u00edm opakovan\u011b<\/h2>\n

Prvn\u00ed je p\u0159edat smluvn\u00ed \u010d\u00e1st pr\u00e1vn\u00edmu odd\u011blen\u00ed bez obchodn\u00edho zad\u00e1n\u00ed. Pr\u00e1vn\u00edk chr\u00e1n\u00ed firmu p\u0159ed pr\u00e1vn\u00edm rizikem, ale nev\u00ed, kter\u00e1 z nakoupen\u00fdch pr\u00e1v opravdu nesou marketingov\u00fd pl\u00e1n, a m\u00e1 sklon br\u00e1nit v\u0161echno stejn\u011b.<\/p>\n

Druh\u00e1 je p\u0159ijmout standardn\u00ed formulaci property. Je psan\u00e1 tak, aby chr\u00e1nila property, co\u017e je legitimn\u00ed, a ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f je mnohem l\u00e9pe vyjednateln\u00e1, ne\u017e napov\u00edd\u00e1 prvn\u00ed kolo.<\/p>\n

T\u0159et\u00ed, nejdra\u017e\u0161\u00ed, je domn\u011bnka, \u017ee nejlep\u0161\u00edm \u0159e\u0161en\u00edm je vr\u00e1cen\u00ed pen\u011bz. Skoro nikdy nen\u00ed. Firma, kter\u00e1 postavila komunika\u010dn\u00ed pl\u00e1n kolem akce, nechce pen\u00edze zp\u011bt: chce kontakty, viditelnost a p\u0159\u00edle\u017eitost, kterou pl\u00e1novala. Kompenzace v natur\u00e1li\u00edch, dny nav\u00edc, roz\u0161\u00ed\u0159en\u00e1 digit\u00e1ln\u00ed pr\u00e1va, n\u00e1hradn\u00ed akce, maj\u00ed zpravidla vy\u0161\u0161\u00ed hodnotu ne\u017e dobropis a protistranu stoj\u00ed m\u00e9n\u011b. Odtud je dobr\u00e9 za\u010d\u00edt.<\/p>\n

5. Jak k tomu p\u0159istupujeme my<\/h2>\n

Metoda je m\u00e9n\u011b sofistikovan\u00e1, ne\u017e zn\u00ed. Nejprve se zmapuje, kter\u00e1 pr\u00e1va z bal\u00ed\u010dku nesou marketingov\u00fd pl\u00e1n a kter\u00e1 jsou dopl\u0148kov\u00e1. Pak se ka\u017ed\u00e9mu p\u0159i\u0159ad\u00ed krit\u00e9rium p\u0159epo\u010dtu, proto\u017ee nemaj\u00ed stejnou hodnotu. Pot\u00e9 se vyjedn\u00e1 mechanismus kompenzace v natur\u00e1li\u00edch jako prvn\u00ed mo\u017enost a vr\u00e1cen\u00ed pen\u011bz jako druh\u00e1. Nakonec se ov\u011b\u0159\u00ed soulad s d\u00e9lkou trv\u00e1n\u00ed: dohoda, kter\u00e1 p\u0159esahuje technickou reformu, pot\u0159ebuje revizn\u00ed okno v polovin\u011b, ne spor na konci.<\/p>\n

Je to stejn\u00fd p\u0159\u00edstup, jak\u00fd uplat\u0148ujeme, kdy\u017e firm\u011b pom\u00e1h\u00e1me vybrat, na co vsadit mezi jezdcem, t\u00fdmem, z\u00e1vodem a \u0161ampion\u00e1tem<\/a>, a plat\u00ed pro ka\u017edou kategorii, od sponzoringu v MotoGP<\/a> po Formuli 1<\/a>. A kdy\u017e se n\u011bco pokaz\u00ed, co\u017e se d\u0159\u00edv nebo pozd\u011bji stane, zb\u00fdv\u00e1 kapitola komunikace, kterou jsme zpracovali v p\u0159\u00edru\u010dce ke krizov\u00e9 komunikaci ve sportu<\/a>.<\/p>\n

Sponzoring se nechr\u00e1n\u00ed, a\u017e p\u0159ijdou kroupy. Chr\u00e1n\u00ed se v lednu, t\u0159emi stranami smlouvy. V\u017edycky.<\/p>\n

Zdroje:<\/strong> MotoGP, rekordn\u00ed r\u016fst v roce 2025<\/a> \u00b7 MotoGP, n\u00e1v\u0161t\u011bvnost 2025 p\u0159es 3,6 milionu<\/a> \u00b7 MotoGP, technick\u00e1 pravidla 2027<\/a> \u00b7 Formule 1, pr\u016fvodce pravidly 2026<\/a><\/p>\n

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\u010cast\u00e9 dotazy<\/b><\/h2>\r\n \r\n
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\r\n Co m\u00e1 obsahovat dolo\u017eka vy\u0161\u0161\u00ed moci ve sponzorsk\u00e9 smlouv\u011b?<\/b>\r\n <\/h3>\r\n\r\n
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Nem\u00e1 se omezit na pozastaven\u00ed z\u00e1vazk\u016f stran. Mus\u00ed uv\u00e9st, jak se p\u0159epo\u010d\u00edt\u00e1 pln\u011bn\u00ed, kdy\u017e se akce nekon\u00e1 nebo se kon\u00e1 v omezen\u00e9 podob\u011b, v jak\u00e9 lh\u016ft\u011b k p\u0159epo\u010dtu dojde a jak\u00e9 alternativn\u00ed kompenzace v natur\u00e1li\u00edch plat\u00ed, nap\u0159\u00edklad dny nav\u00edc, roz\u0161\u00ed\u0159en\u00e1 digit\u00e1ln\u00ed pr\u00e1va nebo n\u00e1hradn\u00ed akce.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Kter\u00e1 naru\u0161en\u00ed m\u00e1 sportovn\u00ed sponzorsk\u00e1 smlouva \u0159e\u0161it?<\/b>\r\n <\/h3>\r\n\r\n
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\u010cty\u0159i rodiny: ud\u00e1losti vy\u0161\u0161\u00ed moci (pandemie, v\u00e1lky, rozhodnut\u00ed \u00fa\u0159ad\u016f), omezen\u00ed pln\u011bn\u00ed (z\u00e1vody bez div\u00e1k\u016f, zkr\u00e1cen\u00fd kalend\u00e1\u0159, nahrazen\u00fd okruh), sportovn\u00ed naru\u0161en\u00ed (zran\u011bn\u00fd jezdec, zm\u011bna v\u00fdrobce nebo majitele t\u00fdmu) a zm\u011bny technick\u00fdch pravidel, kter\u00e9 m\u011bn\u00ed zakoupen\u00fd produkt v pr\u016fb\u011bhu smlouvy.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Je lep\u0161\u00ed vr\u00e1cen\u00ed pen\u011bz, nebo kompenzace v natur\u00e1li\u00edch?<\/b>\r\n <\/h3>\r\n\r\n
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Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f kompenzace v natur\u00e1li\u00edch. Firma, kter\u00e1 postavila komunika\u010dn\u00ed pl\u00e1n kolem akce, ztracenou hodnotu dobropisem nez\u00edsk\u00e1 zp\u011bt: z\u00edsk\u00e1 ji jako kontakty a viditelnost prost\u0159ednictv\u00edm dn\u016f nav\u00edc, roz\u0161\u00ed\u0159en\u00fdch digit\u00e1ln\u00edch pr\u00e1v nebo n\u00e1hradn\u00edch akc\u00ed, kter\u00e9 nav\u00edc stoj\u00ed protistranu m\u00e9n\u011b, a jsou proto ve vyjedn\u00e1v\u00e1n\u00ed dosa\u017eiteln\u011bj\u0161\u00ed.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Pro\u010d je zm\u011bna technick\u00fdch pravidel smluvn\u00edm rizikem?<\/b>\r\n <\/h3>\r\n\r\n
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Proto\u017ee m\u011bn\u00ed sportovn\u00ed produkt b\u011bhem trv\u00e1n\u00ed smlouvy. Formule 1 zm\u011bnila v roce 2026 pohonn\u00e9 jednotky i aerodynamiku a p\u0159ibyl Cadillac jako jeden\u00e1ct\u00fd t\u00fdm, MotoGP p\u0159ejde v roce 2027 z 1000 na 850 cm\u00b3 se z\u00e1kazem za\u0159\u00edzen\u00ed pro sni\u017eov\u00e1n\u00ed sv\u011btl\u00e9 v\u00fd\u0161ky a palivem ze 100% nefosiln\u00edch zdroj\u016f. V\u00edcelet\u00e1 dohoda p\u0159es reformu by m\u011bla obsahovat revizn\u00ed okno v polovin\u011b obdob\u00ed.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Jak t\u011b\u017ece dnes v\u00e1\u017e\u00ed ztr\u00e1ta jedin\u00e9 akce?<\/b>\r\n <\/h3>\r\n\r\n
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V\u00edce ne\u017e d\u0159\u00edv, proto\u017ee hodnota na akci vzrostla. V roce 2025 zaznamenala MotoGP 3,6 milionu div\u00e1k\u016f na okruz\u00edch proti 3,03 milionu p\u0159edchoz\u00edho roku a glob\u00e1ln\u00ed fanou\u0161kovskou z\u00e1kladnu 632 milion\u016f lid\u00ed, o 12% v\u00edce ne\u017e v roce 2024. Dolo\u017eka o proporcionalit\u011b tak chr\u00e1n\u00ed vy\u0161\u0161\u00ed jednotkovou hodnotu ne\u017e p\u0159ed n\u011bkolika lety.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

T\u00e9m\u011b\u0159 v\u0161ichni berou sponzoring jako n\u00e1kup plochy. Proto kdy\u017e je z\u00e1vod zru\u0161en nebo se jezdec zran\u00ed, zjist\u00ed, \u017ee si koupili slib, a ne pr\u00e1vo. Aktualizov\u00e1no v z\u00e1\u0159\u00ed 2026. V motorsportu nen\u00ed ne\u010dekan\u00e9 v\u00fdjimkou, je rozpo\u010dtovou polo\u017ekou. Sezona trv\u00e1 osm m\u011bs\u00edc\u016f, projde dvaceti zem\u011bmi a z\u00e1vis\u00ed na motocyklech, po\u010das\u00ed, kalend\u00e1\u0159\u00edch, pravidlech a lidech. Za t\u0159icet let […]<\/p>\n","protected":false},"author":14,"featured_media":188281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20024,20026],"tags":[],"class_list":["post-280549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sportivo","category-sponsorizzazioni-sportive"],"acf":[],"contentshake_article_id":"","yoast_head":"\nOchrana sponzoringu p\u0159ed naru\u0161en\u00edmi: dolo\u017eky<\/title>\n<meta name=\"description\" content=\"Vy\u0161\u0161\u00ed moc, omezen\u00ed pln\u011bn\u00ed, sportovn\u00ed naru\u0161en\u00ed a zm\u011bna pravidel: \u010dty\u0159i dolo\u017eky, kter\u00e9 chr\u00e1n\u00ed investici do sponzoringu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/280549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=280549"}],"version-history":[{"count":2,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/280549\/revisions"}],"predecessor-version":[{"id":355963,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/280549\/revisions\/355963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/188281"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=280549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=280549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=280549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}