{"id":280549,"date":"2025-04-15T17:11:41","date_gmt":"2025-04-15T15:11:41","guid":{"rendered":"https:\/\/rtrsports.com\/sponzorstvi-a-koronavirus-snizovani-dopadu-na-investice-do-sportu\/"},"modified":"2025-07-04T12:59:22","modified_gmt":"2025-07-04T10:59:22","slug":"sponzorstvi-a-koronavirus-snizovani-dopadu-na-investice-do-sportu","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-a-koronavirus-snizovani-dopadu-na-investice-do-sportu\/","title":{"rendered":"Sponzorstv\u00ed a koronavirus. Sni\u017eov\u00e1n\u00ed dopad\u016f na investice do sportu"},"content":{"rendered":"

Sponzorstv\u00ed a koronavirus. Je mo\u017en\u00e9 zm\u00edrnit negativn\u00ed dopady epidemi\u00ed a nep\u0159edv\u00eddateln\u00fdch katastrof? Zde je n\u011bkolik post\u0159eh\u016f. <\/strong><\/h2>\n

Jedn\u00e1 se o pal\u010div\u00fd a d\u016fle\u017eit\u00fd probl\u00e9m: mimo\u0159\u00e1dn\u00e1 situace Covid-19<\/strong>, kter\u00e1 vedla ke zru\u0161en\u00ed sportovn\u00edch akc\u00ed, m\u00e1 dopad na v\u0161echny, kdo jsou zapojeni do sportovn\u00edho syst\u00e9mu. Zm\u011bna MotoGP<\/strong><\/a> \u0161ampion\u00e1tu, odlo\u017een\u00ed z\u00e1pasu mezi Arsenalem a Man-City v Premiere League, odlo\u017een\u00ed ragbyov\u00e9ho<\/strong> z\u00e1pasu mezi It\u00e1li\u00ed a Angli\u00ed na mistrovstv\u00ed 6 n\u00e1rod\u016f a ze dne na den zru\u0161en\u00fd \u0161ampion\u00e1t NBA<\/strong> jsou jen n\u011bkter\u00e9 z mnoha p\u0159\u00edklad\u016f dopad\u016f koronaviru na sv\u011bt sportu.<\/p>\n

\u0160ampion\u00e1ty, organiz\u00e1to\u0159i, t\u00fdmy, souvisej\u00edc\u00ed struktury a v\u0161echny z\u00fa\u010dastn\u011bn\u00e9 strany v odv\u011btv\u00ed, kter\u00e9 je dnes ve v\u0161ech ohledech pova\u017eov\u00e1no za pr\u016fmyslov\u00e9, trp\u00ed velk\u00fdmi n\u00e1sledky. V neposledn\u00ed \u0159ad\u011b nesm\u00edme zapomenout na ty, kte\u0159\u00ed do tohoto odv\u011btv\u00ed investuj\u00ed: sponzory, televizi, promot\u00e9ry atd. <\/strong>.<\/p>\n

\"\"<\/a><\/strong><\/h2>\n

Co lze ud\u011blat pro sn\u00ed\u017een\u00ed negativn\u00edch dopad\u016f ru\u0161en\u00ed akc\u00ed? N\u011bkolik praktick\u00fdch tip\u016f v digit\u00e1ln\u00edm v\u011bku. <\/strong><\/h2>\n

Tento probl\u00e9m je mnohostrann\u00fd a je t\u0159eba se j\u00edm zab\u00fdvat z r\u016fzn\u00fdch hledisek. Za\u010dn\u011bme t\u00edm, \u017ee se pod\u00edv\u00e1me na odv\u011btv\u00ed, kter\u00e9 zn\u00e1me nejl\u00e9pe, <\/span>sponzorstv\u00ed v motorsportu<\/a>.<\/strong>
\nNen\u00ed pochyb o tom, \u017ee sponzo\u0159i nevyhnuteln\u011b utrp\u00ed \u0161kodu v d\u016fsledku zru\u0161en\u00ed akce. Zjednodu\u0161en\u011b \u0159e\u010deno, krom\u011b toho, \u017ee sponzo\u0159i nemohou vystavit sv\u00e9 logo,<\/strong> nemohou realizovat v\u0161echny PR aktivity,<\/strong> v\u010detn\u011b propaga\u010dn\u00edch a anga\u017eovan\u00fdch, kter\u00e9 p\u0159edstavuj\u00ed velkou \u010d\u00e1st hodnoty, je\u017e je sou\u010d\u00e1st\u00ed sponzoringu.<\/p>\n

Co lze tedy ud\u011blat pro omezen\u00ed \u0161kod zp\u016fsoben\u00fdch sponzorsk\u00fdm program\u016fm zru\u0161en\u00edm sportovn\u00edch akc\u00ed?<\/p>\n

1.<\/strong> Pos\u00edlen\u00ed digit\u00e1ln\u00edch\/soci\u00e1ln\u00edch aktivit<\/strong><\/h2>\n

Jedn\u00edm ze zp\u016fsob\u016f, mo\u017en\u00e1 t\u00edm nejrychlej\u0161\u00edm, jak nahradit nedostate\u010dnou viditelnost<\/strong> zna\u010dky sponzora<\/strong>, je tvorba obsahu<\/strong> sponzorovan\u00fdm t\u00fdmem. P\u0159\u00edslu\u0161n\u00fd obsah m\u016f\u017ee b\u00fdt distribuov\u00e1n na jejich soci\u00e1ln\u00edch kan\u00e1lech a zp\u0159\u00edstupn\u011bn sponzor\u016fm, kte\u0159\u00ed jej mohou pou\u017e\u00edt na sv\u00fdch platform\u00e1ch Facebook, Instagram a Twitter. To, co se ztrat\u00ed v d\u016fsledku zru\u0161en\u00ed akce, lze \u010d\u00e1ste\u010dn\u011b nahradit prost\u0159ednictv\u00edm jin\u00fdch m\u00e9di\u00ed<\/strong>.<\/p>\n

Nen\u00ed t\u011b\u017ek\u00e9 si myslet, \u017ee ve chv\u00edli, jako je tato, kdy jsme nuceni z\u016fstat doma, tr\u00e1v\u00edme odpoledne hlavn\u011b brouzd\u00e1n\u00edm po internetu a mo\u017en\u00e1 sledujeme to, co n\u00e1s nejv\u00edce bav\u00ed. \u0160\u00ed\u0159en\u00ed tematick\u00e9ho obsahu<\/strong> n\u00e1m d\u00e1v\u00e1 mo\u017enost zviditelnit se<\/strong> pro sponzory i v p\u0159\u00edpad\u011b, \u017ee se nekonaj\u00ed sout\u011b\u017ee. Nap\u0159\u00edklad poskytov\u00e1n\u00ed report\u00e1\u017e\u00ed ze z\u00e1kulis\u00ed<\/strong>, ukazov\u00e1n\u00ed toho , jak prob\u00edh\u00e1 tr\u00e9nink <\/strong>, a vysv\u011btlov\u00e1n\u00ed nejnov\u011bj\u0161\u00edch technick\u00fdch kouzel<\/strong> v\u00e1m umo\u017en\u00ed jak udr\u017eet z\u00e1jem nad\u0161enc\u016f, tak vystavovat zna\u010dky.<\/p>\n

Jak u\u017e v\u0161ak bylo na t\u011bchto str\u00e1nk\u00e1ch n\u011bkolikr\u00e1t zm\u00edn\u011bno, pokud jde o sponzoring, je zviditeln\u011bn\u00ed zna\u010dky pouze \u0161pi\u010dkou ledovce. V\u011bt\u0161ina aktivit nen\u00ed zven\u010d\u00ed viditeln\u00e1, p\u0159esto ve velk\u00e9 m\u00ed\u0159e p\u0159isp\u00edv\u00e1 k vyt\u011b\u017een\u00ed hodnoty z transakce a z\u00e1rove\u0148 generuje pozitivn\u00ed n\u00e1vratnost investice.<\/p>\n

2. Aktivace konkr\u00e9tn\u00edch operac\u00ed zapojen\u00ed<\/strong><\/h2>\n

P\u0159i absenci akc\u00ed, kter\u00e9 by p\u0159ivedly ve\u0159ejnost na tribuny nebo p\u0159ed obrazovky, mus\u00ed sponzorovan\u00e9 t\u00fdmy a sportovci naj\u00edt jin\u00e9 recepty, jak zaujmout sv\u00e9 publikum a zviditelnit sv\u00e9 sponzory. V takov\u00fdch chv\u00edl\u00edch, kdy shrom\u00e1\u017ed\u011bn\u00ed nejsou povolena (a v d\u016fsledku toho odpadaj\u00ed meet and greet, photo-op a firemn\u00ed akce), jsou sout\u011b\u017en\u00ed aktivity<\/strong> vynikaj\u00edc\u00edm n\u00e1strojem.<\/p>\n

P\u0159\u00edslu\u0161n\u00fdch mo\u017enost\u00ed je cel\u00e1 \u0159ada. Ve\u0159ejnost se nap\u0159\u00edklad m\u016f\u017ee zapojit do sout\u011b\u017ee<\/strong> zakoupen\u00edm produktu od partner\u016f t\u00fdmu nebo jeho merchandisingu. V prvn\u00edm p\u0159\u00edpad\u011b se podn\u011bcuje prodej v\u00fdrobku sponzora a z\u00e1rove\u0148 se vyu\u017e\u00edv\u00e1 p\u0159ita\u017elivosti sm\u011brem k v\u00fdh\u0159e ke zv\u00fd\u0161en\u00ed prodeje, v druh\u00e9m p\u0159\u00edpad\u011b se podporuje prodej merchandisingu, kter\u00fd obsahuje v\u0161echny zna\u010dky sponzor\u016f<\/strong>, \u010d\u00edm\u017e se zviditel\u0148uje sportovn\u00ed oble\u010den\u00ed. V prvn\u00edm a\/nebo druh\u00e9m p\u0159\u00edpad\u011b budou pr\u00e9mie hrazeny z pojistn\u00e9 smlouvy.<\/p>\n

3. Tvorba ad hoc z\u00e1bavn\u00e9ho obsahu<\/strong><\/h2>\n

Pokud jde o sponzory a organizace, kter\u00e9 mysl\u00ed v\u00edce dop\u0159edu<\/strong>, nesm\u00edrn\u011b p\u0159\u00ednosnou cestou je vytv\u00e1\u0159en\u00ed z\u00e1bavn\u00edch produkt\u016f,<\/strong> kter\u00e9 jsou strukturovan\u00e9 a schopn\u00e9 vystoupit z tradi\u010dn\u00ed „bubliny“ nad\u0161enc\u016f, aby oslovily \u0161ir\u0161\u00ed publikum, kter\u00e9 se nemus\u00ed nutn\u011b skl\u00e1dat jen z fanou\u0161k\u016f. Net\u0159eba dod\u00e1vat, \u017ee podobn\u00e9 produkty nelze balit dnes, kdy je v\u0161e na mrtv\u00e9m bod\u011b, sp\u00ed\u0161e je t\u0159eba je pl\u00e1novat v r\u00e1mci strategi\u00ed aktivace sponzoringu<\/strong>. Ve skute\u010dnosti trv\u00e1 t\u00fddny, ne-li m\u011bs\u00edce, nat\u00e1\u010den\u00ed, fotografov\u00e1n\u00ed, rozhovor\u016f a v\u00fdzkumu, ne\u017e se d\u00e1 dohromady ve\u0161ker\u00fd materi\u00e1l pot\u0159ebn\u00fd k vytvo\u0159en\u00ed takov\u00fdchto megaobsah\u016f: \u010dinnost, kter\u00e1 je mo\u017en\u00e1 pouze s po\u0159\u00e1dnou d\u00e1vkou dlouhodob\u00e9ho my\u0161len\u00ed <\/strong>a strategick\u00e9 konstrukce<\/strong>.<\/p>\n

To je p\u0159\u00edpad mnoha dokument\u016f, hran\u00fdch film\u016f nebo televizn\u00edch seri\u00e1l\u016f v\u011bnovan\u00fdch sportovci, sportu nebo t\u00fdmu, kter\u00e9 jsou vys\u00edl\u00e1ny na presti\u017en\u00edch platform\u00e1ch, jako je Netflix a podobn\u011b. V t\u00e9to souvislosti si milovn\u00edci motoristick\u00e9ho sportu jist\u011b vzpomenou nafilm „Undaunted<\/strong>“ v\u011bnovan\u00fd Andreovi Doviziosovi<\/strong> nebo na druhou s\u00e9rii seri\u00e1lu „F1:<\/strong> Mimo jin\u00e9 i doku-seri\u00e1l “ Drive to Survive<\/strong>„.<\/p>\n

Jedn\u00e1 se o vynikaj\u00edc\u00ed d\u00edla, kter\u00e1 co do kvality a \u00faplnosti nemus\u00ed z\u00e1vid\u011bt velkofilm\u016fm nebo seri\u00e1l\u016fm. Podobn\u00e9 polo\u017eky maj\u00ed v\u00fdhodu, zejm\u00e9na v dob\u011b, kdy se sportovn\u00ed sez\u00f3na zastavila, \u017ee mohou uspokojit „hlad“ fanou\u0161k\u016f a – stejn\u011b tak – vystavit zna\u010dky, sponzory a partnery v p\u0159\u00edb\u011bz\u00edch ze z\u00e1kulis\u00ed nebo novink\u00e1ch souvisej\u00edc\u00edch se sez\u00f3nou.<\/p>\n

Nejde v\u0161ak jen o videa. Ke stejn\u00e9mu \u00fa\u010delu slou\u017e\u00ed i neoceniteln\u00e9 fotografick\u00e9 knihy,<\/strong> jako je nap\u0159\u00edklad vynikaj\u00edc\u00ed kniha Speeding Around the World od LCR Honda<\/strong>, kter\u00e9 „roz\u0161i\u0159uj\u00ed“ expozici partner\u016f a z\u00e1rove\u0148 zvy\u0161uj\u00ed ohlas sponzorsk\u00fdch program\u016f.<\/p>\n

4. Pot\u0159eba vytvo\u0159it vlastn\u00ed datab\u00e1zi<\/strong><\/h2>\n

Jedn\u00edm z aspekt\u016f, kter\u00fd stoj\u00ed za zamy\u0161len\u00ed a kter\u00fd by mohl zm\u011bnit pravidla spolupr\u00e1ce s fanou\u0161ky a nad\u0161enci, je pot\u0159eba, aby si subjekty p\u016fsob\u00edc\u00ed ve sportovn\u00edm odv\u011btv\u00ed vytvo\u0159ily vlastn\u00ed datab\u00e1zi<\/strong>, kter\u00e1 je osvobod\u00ed od pod\u0159\u00edzenosti soci\u00e1ln\u00edm m\u00e9di\u00edm. Pokud je pravda, \u017ee sponzo\u0159i, t\u00fdmy a sportovci mohou – prost\u0159ednictv\u00edm soci\u00e1ln\u00edch m\u00e9di\u00ed – komunikovat se sv\u00fdmi fanou\u0161ky, je stejn\u011b tak pravda, \u017ee maj\u00ed pouze povrchn\u00ed pohled a omezenou kontrolu nad stejn\u00fdm publikem.<\/p>\n

Zcela jin\u00e1 situace by nastala, kdyby sportovn\u00ed subjekty a sponzo\u0159i m\u011bli p\u0159\u00edmou kontrolu nad \u00fadaji sv\u00fdch fanou\u0161k\u016f a nad\u0161enc\u016f. T\u0159eba pomoc\u00ed propriet\u00e1rn\u00ed aplikace<\/strong>, kter\u00e1 by umo\u017enila p\u0159\u00edstup k ur\u010dit\u00e9mu obsahu pouze t\u011bm, kte\u0159\u00ed si ji st\u00e1hnou, a podporovala by stahov\u00e1n\u00ed<\/strong> pomoc\u00ed sout\u011b\u017e\u00ed a cen, kter\u00e9 by bylo mo\u017en\u00e9 vyhr\u00e1t. Na z\u00e1klad\u011b takov\u00e9 technologie by bylo mo\u017en\u00e9 vytvo\u0159it efektivn\u011bj\u0161\u00ed a p\u0159izp\u016fsoben\u011bj\u0161\u00ed trycht\u00fd\u0159 zapojen\u00ed, kter\u00fd by zprost\u0159edkov\u00e1val ad hoc obsah a z\u00e1rove\u0148 nab\u00edzel mo\u017enost sou\u010dasn\u00e9ho p\u0159\u00edstupu k v\u00edce slu\u017eb\u00e1m, od obchod\u016f<\/strong> po ud\u00e1losti<\/strong>, od prodeje vstupenek<\/strong> po exkluzivn\u00ed<\/strong> videa atd.<\/p>\n

Z\u00edskali bychom tak jak lep\u0161\u00ed produkt, tak i mo\u017enost b\u00fdt v bezprost\u0159edn\u011bj\u0161\u00edm kontaktu s u\u017eivateli prost\u0159ednictv\u00edm v\u00edce kan\u00e1l\u016f a efektivn\u011bj\u0161\u00edch zp\u016fsob\u016f komunikace.<\/p>\n

Pod\u00edvejme se d\u00e1l; co se stane, kdy\u017e je Grand Prix zru\u0161ena? Nebo kdy\u017e se m\u00edsto toho budou konat akce za zav\u0159en\u00fdmi dve\u0159mi? <\/strong><\/h2>\n

Zkusme tak\u00e9 zm\u011bnit perspektivu. Akce je zru\u0161ena<\/strong>, v d\u016fsledku \u010deho\u017e okruh nebude prod\u00e1vat vstupenky<\/strong> a ty ji\u017e prodan\u00e9 budou vr\u00e1ceny<\/strong>. Kdo z\u00e1rove\u0148 zaplat\u00ed majiteli \u0161ampion\u00e1tu, aby mohl po\u0159\u00e1dat akci, kter\u00e1 se neuskute\u010dn\u00ed? Kdo ponese tyto n\u00e1klady?<\/p>\n

V takov\u00fdch p\u0159\u00edpadech by mohly b\u00fdt ztracen\u00e9 pen\u00edze kryty poji\u0161t\u011bn\u00edm<\/strong>, stejn\u011b jako v\u0161echna souvisej\u00edc\u00ed rizika, kter\u00e1 lze p\u0159en\u00e9st na poji\u0161\u0165ovac\u00ed skupiny<\/strong> ochotn\u00e9 ru\u010dit za hypot\u00e9zu neuskute\u010dn\u011bn\u00ed ud\u00e1losti. Je proto nutn\u00e9, aby t\u00fdmy, sportovn\u00ed za\u0159\u00edzen\u00ed apod. byly obez\u0159etn\u00e9 a po\u010d\u00edtaly s pojistkami tohoto druhu, obecn\u011b levn\u00fdmi vzhledem k vz\u00e1cnosti takov\u00fdch katastrof, kter\u00e9 mohou zm\u00edrnit, ne-li zcela eliminovat ekonomick\u00e9 dopady, pokud k t\u011bmto ud\u00e1lostem dojde.<\/p>\n

Je lep\u0161\u00ed pokra\u010dovat, nebo v\u0161e zastavit?<\/strong><\/h2>\n

P\u0159idejme dal\u0161\u00ed podn\u011bty k zamy\u0161len\u00ed<\/strong>. Kdybyste byl sponzorem, byl byste rad\u011bji, kdyby se akce konala s pr\u00e1zdn\u00fdmi tribunami, nebo byste ji rad\u011bji zru\u0161il?<\/strong>
\nCht\u011bli byste, aby se va\u0161e zna\u010dka zobrazovala v „t\u011b\u017ek\u00e9“ chv\u00edli, a riskovali byste, \u017ee budete pova\u017eov\u00e1ni za n\u011bkoho, kdo nen\u00ed v kontaktu s kritick\u00fdm okam\u017eikem, a tedy s realitou, nebo byste naopak byli pro to, aby se zna\u010dka spojovala s kr\u00e1tkou chv\u00edl\u00ed klidu (nap\u0159. sledov\u00e1n\u00edm hry obl\u00edben\u00e9ho t\u00fdmu) b\u011bhem karant\u00e9ny, a t\u00edm pomohla zm\u00edrnit v\u00e1\u017enou situaci? O t\u011bchto \u00favah\u00e1ch bychom rad\u011bji neuva\u017eovali, p\u0159esto se od dne\u0161n\u00edho dne mus\u00ed st\u00e1t sou\u010d\u00e1st\u00ed v\u0161ech ot\u00e1zek, kter\u00e9 vyvst\u00e1vaj\u00ed p\u0159i pl\u00e1nov\u00e1n\u00ed sponzoringu jak\u00e9koli akce.<\/p>\n

Sponzo\u0159i: opustit, nebo pokra\u010dovat?<\/strong><\/h2>\n

Na z\u00e1v\u011br bych r\u00e1d dodal je\u0161t\u011b jednu pozn\u00e1mku. Mysl\u00edm, \u017ee zna\u010dky by se m\u011bly dr\u017eet sv\u00fdch sponzorsk\u00fdch program\u016f i v t\u011b\u017ek\u00fdch chv\u00edl\u00edch a dokonce i v podivn\u00fdch situac\u00edch, jako je ta, kterou pr\u00e1v\u011b za\u017e\u00edv\u00e1me . P\u0159i sponzoringu jsou v\u00fdborn\u00e9 dny a ob\u010das i dny \u0161patn\u00e9. V sou\u010dasn\u00e9 dob\u011b zjevn\u011b proch\u00e1z\u00edme \u0161patn\u00fdm obdob\u00edm a stejn\u011b jako v ka\u017ed\u00e9m partnerstv\u00ed nem\u016f\u017eeme o\u010dek\u00e1vat, \u017ee spolu z\u016fstaneme jen tehdy, kdy\u017e se n\u00e1m da\u0159\u00ed.<\/p>\n

Podle m\u00e9ho n\u00e1zoru jedin\u00e9 p\u0159\u00edpady, kdy sponzor m\u016f\u017ee a mus\u00ed odvolat sv\u016fj z\u00e1vazek, jsou ty, kter\u00e9 souvisej\u00ed s dopingem nebo korupc\u00ed. Za koronavirus nen\u00ed nikdo zodpov\u011bdn\u00fd, a proto, zd\u00e1 se mi, neexistuj\u00ed \u017e\u00e1dn\u00e9 opr\u00e1vn\u011bn\u00e9 d\u016fvody, pro\u010d od t\u00e9to situace ustupovat.<\/p>\n

Later\u00e1ln\u00ed my\u0161len\u00ed: \u00faspora viditelnosti u medi\u00e1ln\u00edch partner\u016f<\/strong><\/h3>\n

T\u00fdmy by se v\u017edy m\u011bly sna\u017eit za\u0159adit mezi sponzory medi\u00e1ln\u00edho partnera. To by mohlo b\u00fdt u\u017eite\u010dn\u00e9 z obchodn\u00edho hlediska (v tomto ohledu se pod\u00edvejte na webov\u00e9 str\u00e1nky McLarenu na d\u016fvody, kter\u00e9 vedly ke spolupr\u00e1ci s CNBC) a mohlo by to tak\u00e9 nab\u00eddnout prostor na jejich prost\u0159edc\u00edch, \u010d\u00edm\u017e by se vyv\u00e1\u017eil p\u0159\u00edpadn\u00fd nedostatek viditelnosti, a to nejen kv\u016fli v\u00fdjime\u010dn\u00fdm p\u0159\u00edpad\u016fm, jako je COVID-19, ale tak\u00e9 kv\u016fli b\u011b\u017en\u00fdm ne\u0161\u0165astn\u00fdm nep\u0159edv\u00eddateln\u00fdm ud\u00e1lostem na trati.<\/p>\n

Kdy\u017e u\u017e mluv\u00edme o sponzorstv\u00ed, dnes<\/strong><\/h2>\n

Nutn\u00e1 pozn\u00e1mka k <\/strong>tomu, co bylo dosud \u0159e\u010deno. Hovo\u0159it o \u0161kod\u00e1ch, kter\u00e9 pandemie koronaviru<\/strong> p\u0159inesla sponzorsk\u00fdm program\u016fm<\/strong>, v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b neznamen\u00e1 b\u00fdt cynick\u00fd nebo, je\u0161t\u011b h\u016f\u0159e, kr\u00e1tkozrak\u00fd. Je jasn\u00e9 a z\u0159ejm\u00e9, \u017ee v dob\u011b, kdy je v s\u00e1zce sv\u011btov\u00e9 zdrav\u00ed a kdy hroz\u00ed zhroucen\u00ed ekonomiky cel\u00e9 planety, jsou sportovn\u00ed sponzorsk\u00e9 programy velmi malou sou\u010d\u00e1st\u00ed obrovsk\u00e9ho obrazu<\/strong>. Tento blog se v\u0161ak zab\u00fdv\u00e1 sponzory a sportem a mus\u00ed nad\u00e1le hovo\u0159it pouze o tom a slo\u017eit\u00e9 ot\u00e1zky ponechat k \u0159e\u0161en\u00ed odborn\u00edk\u016fm, technik\u016fm a expert\u016fm. Mus\u00edme se vyrovnat s na\u0161\u00ed malou \u010d\u00e1st\u00ed probl\u00e9mu a pokusit se nab\u00eddnout ucelen\u00fd obraz situace a mo\u017en\u00e1 alternativn\u00ed \u0159e\u0161en\u00ed.<\/p>\n

V\u00fd\u0161e uveden\u00fd seznam nen\u00ed vy\u010derp\u00e1vaj\u00edc\u00ed<\/strong> a netvrd\u00ed, \u017ee je v\u0161el\u00e9kem na v\u0161echny neduhy. Naopak, r\u00e1di d\u00e1v\u00e1me podn\u011bt k zamy\u0161len\u00ed, abychom uk\u00e1zali, \u017ee mo\u017en\u00e1 \u0159e\u0161en\u00ed probl\u00e9m\u016f existuj\u00ed. V nad\u011bji, \u017ee se<\/strong> v\u0161e brzy vr\u00e1t\u00ed do norm\u00e1lu<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sponzorstv\u00ed a koronavirus. Je mo\u017en\u00e9 zm\u00edrnit negativn\u00ed dopady epidemi\u00ed a nep\u0159edv\u00eddateln\u00fdch katastrof? Zde je n\u011bkolik post\u0159eh\u016f. Jedn\u00e1 se o pal\u010div\u00fd a d\u016fle\u017eit\u00fd probl\u00e9m: mimo\u0159\u00e1dn\u00e1 situace Covid-19, kter\u00e1 vedla ke zru\u0161en\u00ed sportovn\u00edch akc\u00ed, m\u00e1 dopad na v\u0161echny, kdo jsou zapojeni do sportovn\u00edho syst\u00e9mu. Zm\u011bna MotoGP \u0161ampion\u00e1tu, odlo\u017een\u00ed z\u00e1pasu mezi Arsenalem a Man-City v Premiere League, odlo\u017een\u00ed […]<\/p>\n","protected":false},"author":14,"featured_media":188281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-280549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nCOVID-19: Sni\u017eov\u00e1n\u00ed dopad\u016f na sponzoring sportu<\/title>\n<meta name=\"description\" content=\"\u0160ampion\u00e1ty, organiz\u00e1to\u0159i, t\u00fdmy a sponzo\u0159i v odv\u011btv\u00ed, kter\u00e9 je dnes ve v\u0161ech ohledech pova\u017eov\u00e1no za pr\u016fmyslov\u00e9, trp\u00ed velk\u00fdmi n\u00e1sledky.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-a-koronavirus-snizovani-dopadu-na-investice-do-sportu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponzorstv\u00ed a koronavirus. 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