{"id":280614,"date":"2025-04-16T09:47:39","date_gmt":"2025-04-16T07:47:39","guid":{"rendered":"https:\/\/rtrsports.com\/sponzoring-moto2-a-moto3-proc-je-investice-do-mensich-sportovnich-serii-vice-nez-jen-dobry-prvni-krok\/"},"modified":"2026-09-11T18:21:04","modified_gmt":"2026-09-11T16:21:04","slug":"sponzoring-moto2-a-moto3-proc-je-investice-do-mensich-sportovnich-serii-vice-nez-jen-dobry-prvni-krok","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-moto2-a-moto3-proc-je-investice-do-mensich-sportovnich-serii-vice-nez-jen-dobry-prvni-krok\/","title":{"rendered":"Sponzoring Moto2 a Moto3: pro\u010d investovat do men\u0161\u00edch s\u00e9ri\u00ed Mistrovstv\u00ed sv\u011bta"},"content":{"rendered":"

Skoro ka\u017ed\u00fd mana\u017eer zna\u010dky, kter\u00fd se poprv\u00e9 p\u0159ibli\u017euje ke sv\u011btu motorsportu, si klade stejnou ot\u00e1zku: m\u00e1 v\u011bt\u0161\u00ed smysl vstoupit do nejvy\u0161\u0161\u00ed t\u0159\u00eddy, kde je sc\u00e9na nejv\u011bt\u0161\u00ed a publika nejv\u00edce, nebo investovat do ni\u017e\u0161\u00edch t\u0159\u00edd, kde rozpo\u010det funguje efektivn\u011bji a viditelnost p\u016fsob\u00ed jinak? Odpov\u011b\u010f z\u00e1vis\u00ed t\u00e9m\u011b\u0159 v\u017edy na tom, co se rozum\u00ed pojmem \u201en\u00e1vratnost“ \u2014 a na ochot\u011b p\u0159em\u00fd\u0161let nad r\u00e1mec logiky nejv\u011bt\u0161\u00edho loga na nejrychlej\u0161\u00edm motorce.<\/p>\n

Moto2 a Moto3 nejsou mal\u00e1 mistrovstv\u00ed ve smyslu t\u0159et\u00ed fotbalov\u00e9 ligy. Jsou to certifikovan\u00e9 schody vedouc\u00ed k n\u011b\u010demu velk\u00e9mu \u2014 a tento rozd\u00edl m\u011bn\u00ed v\u0161echno pro ty, kte\u0159\u00ed investuj\u00ed do sponzoringu Mistrovstv\u00ed sv\u011bta<\/strong><\/a>.<\/p>\n

Stejn\u00fd paddock, jin\u00fd rozpo\u010det<\/h2>\n

Mistrovstv\u00ed sv\u011bta se kon\u00e1 22 Grand Prix ro\u010dn\u011b na t\u0159ech kontinentech. Moto2 a Moto3 sd\u00edlej\u00ed s MotoGP ka\u017ed\u00e9 kolo kalend\u00e1\u0159e, ka\u017ed\u00fd paddock a ka\u017edou televizn\u00ed produkci. Rozd\u00edl nen\u00ed na sc\u00e9n\u011b \u2014 je v n\u00e1kladech na vstup.<\/p>\n

V\u00fdznamn\u00fd sponzoring v Moto3 se pohybuje p\u0159ibli\u017en\u011b od 50 000 do 150 000 eur, p\u0159i\u010dem\u017e hlavn\u00ed pozice mohou dos\u00e1hnout 200 000 a\u017e 500 000 eur. Moto2 se nach\u00e1z\u00ed ve st\u0159edn\u00ed vrstv\u011b: vy\u0161\u0161\u00ed ne\u017e Moto3, v\u00fdrazn\u011b ni\u017e\u0161\u00ed ne\u017e nejvy\u0161\u0161\u00ed t\u0159\u00edda, kde rozpo\u010dty velk\u00fdch partnerstv\u00ed sahaj\u00ed od stovek tis\u00edc\u016f a\u017e po 15 milion\u016f eur. Stejn\u00fd kalend\u00e1\u0159, stejn\u00fd medializovan\u00fd stroj, za n\u00e1klady, kter\u00e9 si st\u0159edn\u011b velk\u00e1 firma m\u016f\u017ee skute\u010dn\u011b dovolit bez naru\u0161en\u00ed cel\u00e9ho marketingov\u00e9ho pl\u00e1nu.<\/p>\n

S rozpo\u010dtem, kter\u00fd by v MotoGP zajistil pouze vedlej\u0161\u00ed viditelnost, mohou zna\u010dky v Moto2 a Moto3 budovat rozs\u00e1hl\u00e9 kampan\u011b \u2014 s prim\u00e1rn\u00edmi pozicemi, aktivacemi a komunika\u010dn\u00ed p\u0159\u00edtomnost\u00ed. To je logika proporce: pen\u00edze pracuj\u00ed jinak, kdy\u017e jsou velk\u00e9 v men\u0161\u00edm rybn\u00edce.<\/p>\n

Zapojit\u00e9 publikum, ne v\u0161eobecn\u00e9<\/h2>\n

Publikum MotoGP je \u0161irok\u00e9, r\u016fznorod\u00e9 a mezin\u00e1rodn\u00ed. To je v\u00fdhoda pro zna\u010dky masov\u00e9 spot\u0159eby \u2014 ale m\u016f\u017ee b\u00fdt nev\u00fdhodou pro ty, kte\u0159\u00ed hledaj\u00ed p\u0159esn\u00fd c\u00edl. Ti, kte\u0159\u00ed sleduj\u00ed Moto2 a Moto3, jsou ze sv\u00e9 podstaty hloub\u011bji zapojeni. Znaj\u00ed jezdce jm\u00e9nem, sleduj\u00ed kvalifikace a \u010dasto jsou tak\u00e9 odborn\u00edky z oboru \u2014 technick\u00fdmi dodavateli, v\u00fdrobci komponent, distributory, provozovateli trhu n\u00e1hradn\u00edch d\u00edl\u016f. Pro tyto spole\u010dnosti nen\u00ed publikum st\u0159edn\u00edch t\u0159\u00edd druh\u00e1 volba: je to p\u0159esn\u011b to spr\u00e1vn\u00e9 publikum.<\/p>\n

\u0160kolka \u0161ampion\u016f: investovat d\u0159\u00edv, ne\u017e je to z\u0159ejm\u00e9<\/h2>\n

Existuje jeden \u00fadaj, kter\u00fd stoj\u00ed za to m\u00edt na pam\u011bti, kdy\u017e p\u0159em\u00fd\u0161l\u00edme o Moto2 a Moto3 jako o investi\u010dn\u00ed platform\u011b. Jorge Mart\u00edn vyhr\u00e1l titul MotoGP 2024 \u2014 prvn\u00ed sv\u011btov\u00fd \u0161ampion nejvy\u0161\u0161\u00ed t\u0159\u00eddy z nez\u00e1visl\u00e9ho t\u00fdmu v modern\u00ed \u00e9\u0159e. Svou kari\u00e9ru vybudoval od titulu Moto3 v roce 2018. Pedro Acosta vyhr\u00e1l Moto3 v roce 2021 jako nov\u00e1\u010dek, Moto2 v roce 2023 a p\u0159i\u0161el do MotoGP v roce 2024 s Red Bull KTM. Francesco Bagnaia, \u0161ampion MotoGP 2022 a 2023, pro\u0161el titulem Moto2 v roce 2018. A je\u0161t\u011b p\u0159edt\u00edm Marc Marquez ovl\u00e1dl ob\u011b ni\u017e\u0161\u00ed t\u0159\u00eddy, ne\u017e za\u010dal dominovat v MotoGP.<\/p>\n

Smyslem nen\u00ed oslavovat tyto kari\u00e9ry jako sportovn\u00ed p\u0159\u00edb\u011bhy. Smyslem je, \u017ee zna\u010dky, kter\u00e9 sponzoruj\u00ed tyto jezdce v ni\u017e\u0161\u00edch t\u0159\u00edd\u00e1ch \u2014 kdy\u017e je rozpo\u010det st\u00e1le dostupn\u00fd, smlouvy jsou flexibiln\u00ed a jm\u00e9no je\u0161t\u011b nen\u00ed glob\u00e1ln\u00ed \u2014 buduj\u00ed vztah s hodnotami, kter\u00e9 maj\u00ed tendenci se zhodnocovat. Nen\u00ed to v\u011b\u0161tectv\u00ed. Je to dlouhodob\u00e1 investi\u010dn\u00ed logika aplikovan\u00e1 na motorsport.<\/p>\n

Smluvn\u00ed flexibilita a personalizace aktivac\u00ed<\/h2>\n

Smluvn\u00ed struktury v MotoGP jsou zaveden\u00e9, \u010dasto rigidn\u00ed, \u0159\u00edzen\u00e9 marketingov\u00fdmi odd\u011blen\u00edmi, kter\u00e1 z\u0159\u00eddka ponech\u00e1vaj\u00ed prostor pro \u0159e\u0161en\u00ed na m\u00edru. T\u00fdmy st\u0159edn\u00edch t\u0159\u00edd uva\u017euj\u00ed jinak. V Moto2 a Moto3 je mo\u017en\u00e9 vyjedn\u00e1vat bal\u00ed\u010dky zahrnuj\u00edc\u00ed prvky, kter\u00e9 jsou v nejvy\u0161\u0161\u00ed t\u0159\u00edd\u011b obt\u00ed\u017en\u011b dosa\u017eiteln\u00e9: speci\u00e1ln\u00ed hospitality p\u0159\u00edstupy, v\u011bnovan\u00fd digit\u00e1ln\u00ed obsah, co-branding na komunika\u010dn\u00edch iniciativ\u00e1ch, p\u0159\u00edtomnost v soci\u00e1ln\u00edch aktivit\u00e1ch t\u00fdmu. Pro zna\u010dky, kter\u00e9 cht\u011bj\u00ed budovat kreativn\u00ed a m\u011b\u0159iteln\u00e9 aktivace, je tato flexibilita stejn\u011b hodnotn\u00e1 jako viditelnost na trati.<\/p>\n

Strategick\u00fd startovn\u00ed bod, nikoliv n\u00e1hradn\u00ed \u0159e\u0161en\u00ed<\/h2>\n

Vstup do motorsportu poprv\u00e9 \u2014 nebo do Mistrovstv\u00ed sv\u011bta poprv\u00e9 \u2014 vy\u017eaduje, aby byla intern\u00ed organizace p\u0159ipravena: t\u00fdm schopn\u00fd \u0159\u00eddit aktivace, syst\u00e9m m\u011b\u0159en\u00ed ROI, procesy schvalov\u00e1n\u00ed materi\u00e1l\u016f, koordinace s property. Budov\u00e1n\u00ed t\u00e9to intern\u00ed kompetence prost\u0159ednictv\u00edm Moto2 nebo Moto3 znamen\u00e1, \u017ee kdy\u017e p\u0159ijde \u010das na MotoGP \u2014 pokud a kdy p\u0159ijde \u2014 firma disponuje syst\u00e9mem, kter\u00fd je ji\u017e prov\u011b\u0159en\u00fd.<\/p>\n

Zna\u010dky, kter\u00e9 vstupuj\u00ed do MotoGP s n\u011bkolikalet\u00fdmi zku\u0161enostmi ze st\u0159edn\u00edch t\u0159\u00edd, dosahuj\u00ed struktur\u00e1ln\u011b odli\u0161n\u00fdch v\u00fdsledk\u016f ne\u017e ty, kter\u00e9 tam vstupuj\u00ed poprv\u00e9. Moto2 a Moto3 nejsou n\u00e1hradn\u00ed \u0159e\u0161en\u00ed: jsou p\u0159\u00edpravou. Pro spole\u010dnosti, kter\u00e9 cht\u011bj\u00ed budovat udr\u017eitelnou p\u0159\u00edtomnost ve vrcholov\u00e9m motorsportu, nen\u00ed za\u010d\u00e1tek zde kompromisem \u2014 je to strategick\u00e1 volba. RTR Sports Marketing, s v\u00edce ne\u017e t\u0159iceti lety zku\u0161enost\u00ed v paddocku Mistrovstv\u00ed sv\u011bta, pom\u00e1h\u00e1 firm\u00e1m navrhnout a realizovat tyto strategie od prvn\u00ed konverzace a\u017e po m\u011b\u0159iteln\u00e9 v\u00fdsledky.<\/p>\n

\r\n\r\n

Nej\u010dast\u011bj\u0161\u00ed dotazy o sponzoringu Moto2 a Moto3<\/b><\/h2>\r\n \r\n
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\r\n Kolik stoj\u00ed sponzoring Moto2 nebo Moto3?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Jak\u00fd je rozd\u00edl mezi sponzoringem Moto2 a sponzoringem MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Pro\u010d zna\u010dky sponzoruj\u00ed jezdce v ni\u017e\u0161\u00edch t\u0159\u00edd\u00e1ch p\u0159ed p\u0159\u00edchodem do MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Je mo\u017en\u00e9 sponzorovat jednoho jezdce v Moto2 nebo Moto3?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Jak se m\u011b\u0159\u00ed ROI sponzoringu v Moto2 nebo Moto3?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Skoro ka\u017ed\u00fd mana\u017eer zna\u010dky, kter\u00fd se poprv\u00e9 p\u0159ibli\u017euje ke sv\u011btu motorsportu, si klade stejnou ot\u00e1zku: m\u00e1 v\u011bt\u0161\u00ed smysl vstoupit do nejvy\u0161\u0161\u00ed t\u0159\u00eddy, kde je sc\u00e9na nejv\u011bt\u0161\u00ed a publika nejv\u00edce, nebo investovat do ni\u017e\u0161\u00edch t\u0159\u00edd, kde rozpo\u010det funguje efektivn\u011bji a viditelnost p\u016fsob\u00ed jinak? Odpov\u011b\u010f z\u00e1vis\u00ed t\u00e9m\u011b\u0159 v\u017edy na tom, co se rozum\u00ed pojmem \u201en\u00e1vratnost“ \u2014 a […]<\/p>\n","protected":false},"author":2,"featured_media":189742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20239,20231],"tags":[21429],"class_list":["post-280614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motorove-zavody","category-motorsport-cs","tag-motogp-14"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSponzoring Moto2 a Moto3: pro\u010d investovat do men\u0161\u00edch s\u00e9ri\u00ed Mistrovstv\u00ed sv\u011bta<\/title>\n<meta name=\"description\" content=\"Moto2 a Moto3 sd\u00edlej\u00ed stejn\u00fd paddock jako MotoGP s dosa\u017eiteln\u011bj\u0161\u00edmi rozpo\u010dty. 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