{"id":280614,"date":"2025-04-16T09:47:39","date_gmt":"2025-04-16T07:47:39","guid":{"rendered":"https:\/\/rtrsports.com\/sponzoring-moto2-a-moto3-proc-je-investice-do-mensich-sportovnich-serii-vice-nez-jen-dobry-prvni-krok\/"},"modified":"2025-07-04T12:59:22","modified_gmt":"2025-07-04T10:59:22","slug":"sponzoring-moto2-a-moto3-proc-je-investice-do-mensich-sportovnich-serii-vice-nez-jen-dobry-prvni-krok","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-moto2-a-moto3-proc-je-investice-do-mensich-sportovnich-serii-vice-nez-jen-dobry-prvni-krok\/","title":{"rendered":"Sponzoring Moto2 a Moto3: Pro\u010d je investice do men\u0161\u00edch sportovn\u00edch s\u00e9ri\u00ed v\u00edce ne\u017e jen dobr\u00fd prvn\u00ed krok?"},"content":{"rendered":"

Je obecn\u011b p\u0159ij\u00edman\u00fdm n\u00e1zorem, \u017ee n\u011bkter\u00e9 sportovn\u00ed ud\u00e1losti, \u0161ampion\u00e1ty nebo s\u00e9rie jsou m\u00e9n\u011b d\u016fle\u017eit\u00e9 ne\u017e jin\u00e9. V\u011bt\u0161ina sportovn\u00edch fanou\u0161k\u016f by se rychle shodla na tom, \u017ee z\u00e1pas Serie B je m\u00e9n\u011b atraktivn\u00ed ne\u017e Serie A, \u017ee z\u00e1vod Moto3<\/strong> je m\u00e9n\u011b z\u00e1bavn\u00fd ne\u017e MotoGP a \u017ee \u0161ampion\u00e1t GP2 p\u0159in\u00e1\u0161\u00ed m\u00e9n\u011b vzru\u0161en\u00ed ne\u017e extravagantn\u011bj\u0161\u00ed Formule 1.<\/p>\n

Existuj\u00ed samoz\u0159ejm\u011b r\u016fzn\u00e9 \u0161ampion\u00e1ty pro r\u016fzn\u00e9 \u00farovn\u011b dovednost\u00ed, popularity a velikosti publika. Z tohoto d\u016fvodu je snadn\u00e9 se domn\u00edvat, \u017ee rozsah \u0161ampion\u00e1tu odpov\u00edd\u00e1 \u010dist\u011b talentu – ale nen\u00ed tomu tak v\u017edy.<\/p>\n

Samoz\u0159ejm\u011b, \u017ee fotbal nebo basketbal mohou m\u00edt nejpresti\u017en\u011bj\u0161\u00ed s\u00e9rie \u0161ampion\u00e1t\u016f, ale nap\u0159\u00edklad v motoristick\u00e9m sportu se rozd\u00edly mezi jednotliv\u00fdmi kategoriemi \u0159\u00edd\u00ed technick\u00fdmi krit\u00e9rii, v\u010detn\u011b v\u00fdkonu vozidel. V boxu se rozli\u0161uje bu\u010f podle po\u0159ad\u00ed vah, nebo podle lig \u010di \u0161ampion\u00e1t\u016f (WBA, WBC, IBF, WBO). Rozli\u0161ov\u00e1n\u00ed je zkr\u00e1tka v\u00edcen\u00e1sobn\u00e9 – a nen\u00ed v\u017edy zalo\u017eeno na schopnostech nebo \u00farovni dovednost\u00ed sportovc\u016f \u010di \u0159idi\u010d\u016f.<\/p>\n

Po tomto objasn\u011bn\u00ed je d\u016fle\u017eit\u00e9 hovo\u0159it o v\u00fdhod\u00e1ch, kter\u00e9 p\u0159in\u00e1\u0161\u00ed sponzorov\u00e1n\u00ed kategori\u00ed, kter\u00e9 nejsou nutn\u011b na „vrcholu“ sportovn\u00edho sv\u011bta – nap\u0159\u00edklad Moto2<\/strong> a Moto3<\/strong>, GP2, Serie B, Lega Pro atd. Seznam seri\u00e1l\u016f na t\u00e9to \u00farovni je potenci\u00e1ln\u011b nekone\u010dn\u00fd a m\u016f\u017ee zna\u010dk\u00e1m nab\u00eddnout v\u00fdjime\u010dn\u00e9 sponzorsk\u00e9 p\u0159\u00edle\u017eitosti.<\/p>\n

V tomto \u010dl\u00e1nku se budeme zab\u00fdvat konkr\u00e9tn\u011b motoristick\u00fdm sportem (a zejm\u00e9na sponzoringem<\/strong> Moto2<\/strong> a Moto3<\/strong>), ale teorii lze aplikovat i v jin\u00fdch sportovn\u00edch odv\u011btv\u00edch.<\/p>\n

Pro\u010d maj\u00ed sponzorsk\u00e9 p\u0159\u00edle\u017eitosti v Moto2 a Moto3 velk\u00fd potenci\u00e1l <\/strong><\/h2>\n

Je jasn\u00e9, \u017ee \u010d\u00e1stka investovan\u00e1 do sponzoringu<\/strong> Moto2<\/strong> a Moto3<\/strong> je rozhodn\u011b ni\u017e\u0161\u00ed ne\u017e do MotoGP. To je v\u0161ak chyba na stran\u011b zna\u010dek. S pen\u011bzi, kter\u00e9 jsou pot\u0159eba jen na zaji\u0161t\u011bn\u00ed viditelnosti v MotoGP, mohou zna\u010dky v Moto2<\/strong> a Moto3<\/strong> podnikat dalekos\u00e1hl\u00e9 kampan\u011b. Pen\u00edze, se kter\u00fdmi lze na t\u00e9to \u00farovni ud\u011blat tolik efektivn\u00edho sportovn\u00edho sponzoringu<\/strong>, jinde prost\u011b nedos\u00e1hnou tak daleko.<\/p>\n

Je tedy lep\u0161\u00ed b\u00fdt velkou rybou v mal\u00e9m rybn\u00edce sportovn\u00edch sponzor\u016f – nebo naopak?<\/strong><\/h2>\n

Ot\u00e1zka je jasn\u00e1: je lep\u0161\u00ed investovat s pevn\u00fdm rozpo\u010dtem X eur do men\u0161\u00edho prostoru a m\u00edt jasn\u00fd dopad v r\u00e1mci v\u00edce specializovan\u00e9 oblasti, nebo investovat do velk\u00e9 a viditeln\u00e9 zna\u010dky, co\u017e bude znamenat men\u0161\u00ed um\u00edst\u011bn\u00ed a potenci\u00e1ln\u011b oslabenou kampa\u0148 – i kdy\u017e pro \u0161ir\u0161\u00ed publikum?<\/p>\n

Jist\u011b, MotoGP m\u00e1 v\u011bt\u0161\u00ed viditelnost a sledovanost ne\u017e Moto2<\/strong> a Moto3<\/strong>, co se t\u00fd\u010de po\u010dtu div\u00e1k\u016f – ale stejn\u011b tak je pravda, \u017ee pokud pou\u017e\u00edv\u00e1te fotografie a videa pro komunika\u010dn\u00ed kampan\u011b v t\u011bchto dvou s\u00e9ri\u00edch, je v\u00edce ne\u017e pravd\u011bpodobn\u00e9, \u017ee va\u0161e logo a zna\u010dka budou pro ty, kte\u0159\u00ed je uvid\u00ed, mnohem v\u00fdznamn\u011bj\u0161\u00ed. N\u00ed\u017ee v\u00e1m vysv\u011btl\u00edme pro\u010d…<\/p>\n

Soust\u0159ed\u011bn\u00e9 a oddan\u00e9 publikum<\/strong><\/h2>\n

MotoGP m\u00e1 \u0161irok\u00e9, pr\u016f\u0159ezov\u00e9 a mezin\u00e1rodn\u00ed publikum<\/a>. To je samoz\u0159ejm\u011b velk\u00e1 v\u00fdhoda pro ty, kte\u0159\u00ed nab\u00edzej\u00ed produkty a slu\u017eby velk\u00e9 spot\u0159eby, ale m\u016f\u017ee to b\u00fdt p\u0159ehnan\u00e9 pro ty spole\u010dnosti a odv\u011btv\u00ed, kter\u00e9 se zam\u011b\u0159uj\u00ed na velmi specifick\u00e9 demografick\u00e9 skupiny, jako jsou techni\u010dt\u00ed dodavatel\u00e9 nebo v\u00fdrobci p\u0159\u00edslu\u0161enstv\u00ed a n\u00e1hradn\u00edch d\u00edl\u016f.<\/p>\n

Nav\u00edc na rozd\u00edl od MotoGP, kterou sleduje skute\u010dn\u011b mnohohlas\u00e9 publikum, jsou milovn\u00edci Moto2<\/strong> a Moto3<\/strong> v\u00e1\u0161niv\u00fdmi p\u0159\u00edznivci, kte\u0159\u00ed \u0161ampion\u00e1ty sleduj\u00ed neust\u00e1le a jsou o sv\u00fdch obl\u00edben\u00fdch jezdc\u00edch velmi dob\u0159e informov\u00e1ni. Jedn\u00e1 se o oddan\u00e9 a c\u00edlen\u00e9 publikum, nikoli o \u0161irok\u00e9 a sporadick\u00e9 publikum – tak\u017ee pokud va\u0161e zna\u010dka odpov\u00edd\u00e1 jejich pot\u0159eb\u00e1m a z\u00e1jm\u016fm, n\u00e1vratnost investic bude pravd\u011bpodobn\u011b vy\u0161\u0161\u00ed, ne\u017e kdybyste se rozhodli jinak.<\/p>\n

Jsou rozumnou volbou pro zna\u010dky, kter\u00e9 si cht\u011bj\u00ed vyzkou\u0161et, jak se jim da\u0159\u00ed. <\/strong><\/h2>\n

Dobr\u00fd sportovn\u00ed sponzoring<\/strong> je t\u0159eba \u0159\u00eddit<\/a>, aktivovat a sledovat s d\u016fslednost\u00ed a odhodl\u00e1n\u00edm. Mana\u017eersk\u00e9 z\u00e1zem\u00ed, znalost oboru a mo\u017enost okam\u017eit\u011b nav\u00e1zat velk\u00fdmi bal\u00ed\u010dky sportovn\u00edho sponzoringu<\/strong> jsou ji\u017e k dispozici v mnoha spole\u010dnostech. Proto by mohl b\u00fdt u\u017eite\u010dn\u00fd prvn\u00ed krok v Moto2<\/strong> a Moto3<\/strong>, abyste si vyzkou\u0161eli, co je pot\u0159eba k tomu, abyste se mohli zab\u00fdvat dra\u017e\u0161\u00edmi a v\u00fdznamn\u011bj\u0161\u00edmi sponzorsk\u00fdmi smlouvami.<\/p>\n

Jak mohou men\u0161\u00ed \u0161ampion\u00e1ty a s\u00e9rie nab\u00eddnout v\u011bt\u0161\u00ed flexibilitu <\/strong><\/h2>\n

Zat\u00edmco nejpresti\u017en\u011bj\u0161\u00ed a nejlukrativn\u011bj\u0161\u00ed s\u00e9rie pravd\u011bpodobn\u011b nebudou poskytovat „p\u0159\u00edplatky“ nebo poru\u0161ovat pravidla sv\u00fdch velmi dob\u0159e zaveden\u00fdch sm\u011brnic a p\u0159\u00edsn\u00fdch sponzorsk\u00fdch program\u016f, men\u0161\u00ed t\u0159\u00eddy, jako jsou Moto2<\/strong> a Moto3<\/strong>, umo\u017e\u0148uj\u00ed v\u00edce experiment\u016f a flexibility, pokud jde o sportovn\u00ed sponzoring<\/strong>. Bal\u00ed\u010dky, kter\u00e9 mohou nab\u00eddnout, jsou \u010dasto snadn\u011bji kompromisn\u00ed nebo \u0161it\u00e9 na m\u00edru, co\u017e m\u016f\u017ee b\u00fdt velkou v\u00fdhodou pro spole\u010dnosti, kter\u00e9 cht\u011bj\u00ed ochr\u00e1nit svou vlastn\u00ed zna\u010dku (a z\u00edskat dobrou n\u00e1vratnost investic) a z\u00e1rove\u0148 pozvednout sebe sama.<\/p>\n

Jsme v\u017edy p\u0159ipraveni si s v\u00e1mi popov\u00eddat, kontaktujte n\u00e1s na adrese info@rtrsports.com<\/a>.<\/p>\n

Seznam p\u0159ihl\u00e1\u0161en\u00fdch do Moto2 2020<\/h2>\n
2 JESKO RAFFIN<\/strong> SWISS NTS RW RACING GP NTS\r\n7 LORENZO BALDASSARRI<\/strong> ITALIAN FLEXBOX HP 40 KALEX\r\n9 JORGE NAVARRO<\/strong> SPANISH SPEED UP RACING SPEED UP\r\n10 LUCA MARINI<\/strong> \t\t ITALIAN \tSKY RACING TEAM VR46 KALEX\r\n11 NICOLO BULEGA<\/strong> \t ITALIAN \tFEDERAL OIL GRESINI Moto2 KALEX\r\n12 THOMAS LUTHI<\/strong> \t SWISS \t\tLIQUI MOLY INTACT GP KALEX\r\n16 JOE ROBERTS \t<\/strong>\t USA \t\tAMERICAN RACING KALEX\r\n19 LORENZO DALLA PORTA<\/strong>   ITALIAN \tITALTRANS RACING TEAM KALEX\r\n21 FABIO DI GIANNANTONIO<\/strong> ITALIAN \tSPEED UP RACING SPEED UP\r\n22 SAM LOWES<\/strong> \t\t BRITISH \tEG 0,0 MARC VDS KALEX\r\n23 MARCEL SCHROTTER<\/strong> \t GERMAN \tLIQUI MOLY INTACT GP KALEX\r\n24 SIMONE CORSI<\/strong> \t ITALIAN \tMV AGUSTA TEMPORARY FORWARD MV AGUSTA\r\n27 ANDI FARID IZDIHAR<\/strong>    INDONESIAN \tIDEMITSU HONDA TEAM ASIA KALEX\r\n33 ENEA BASTIANINI<\/strong>       ITALIAN \tITALTRANS RACING TEAM KALEX\r\n35 SOMKIAT CHANTRA <\/strong>      THAI \t\tIDEMITSU HONDA TEAM ASIA KALEX\r\n40 AUGUSTO FERNANDEZ<\/strong>     SPANISH \tFLEXBOX HP 40 KALEX\r\n42 MARCOS RAMIREZ <\/strong>       SPANISH \tAMERICAN RACING KALEX\r\n44 ARON CANET<\/strong>            SPANISH \tANGEL NIETO TEAM SPEED UP\r\n45 TETSUTA NAGASHIMA<\/strong>     JAPANESE\tRED BULL KTM AJO KALEX\r\n55 HAFIZH SYAHRIN<\/strong>\t MALAYSIAN \tANGEL NIETO TEAM SPEED UP\r\n57 EDGAR PONS \t<\/strong>\t SPANISH \tFEDERAL OIL GRESINI Moto2 KALEX\r\n62 STEFANO MANZI<\/strong>         ITALIAN \tMV AGUSTA TEMPORARY FORWARD MV AGUSTA\r\n64 BO BENDSNEYDER <\/strong>       DUTCH \t\tNTS RW RACING GP NTS\r\n72 MARCO BEZZECCHI<\/strong>       ITALIAN \tSKY RACING TEAM VR46 KALEX\r\n87 REMY GARDNER<\/strong>          AUSTRALIAN \tONEXOX TKKR SAG TEAM KALEX\r\n88 JORGE MARTIN<\/strong>          SPANISH \tRED BULL KTM AJO KALEX\r\n96 JAKE DIXON <\/strong>           BRITISH \tPETRONAS SPRINTA RACING KALEX\r\n97 XAVI VIERGE \t<\/strong>\t SPANISH \tPETRONAS SPRINTA RACING KALEX\r\n99 KASMA DANIEL<\/strong> BIN KASMAYUDIN MAL\tONEXOX TKKR SAG TEAM KALEX<\/pre>\n
Seznam p\u0159ihl\u00e1\u0161en\u00fdch do Moto3 2020<\/h2>\n
5 JAUME MASIA<\/strong>        SPANISH \tLEOPARD RACING HONDA\r\n6 RYUSEI YAMANAKA<\/strong>    JAPANESE \tESTRELLA GALICIA 0,0 HONDA\r\n7 DENNIS FOGGIA<\/strong>      ITALIAN \tLEOPARD RACING HONDA\r\n11 SERGIO GARCIA<\/strong>     SPANISH \tESTRELLA GALICIA 0,0 HONDA\r\n12 FILIP SALAC<\/strong>       CZECH \tSNIPERS TEAM HONDA\r\n13 CELESTINO VIETTI<\/strong>  ITALIAN \tSKY RACING TEAM VR46 KTM\r\n14 TONY ARBOLINO<\/strong>     ITALIAN \tSNIPERS TEAM HONDA\r\n16 ANDREA MIGNO<\/strong>      ITALIAN \tSKY RACING TEAM VR46 KTM\r\n17 JOHN McPHEE<\/strong>       BRITISH \tPETRONAS SPRINTA RACING HONDA\r\n19 GABRIEL RODRIGO<\/strong>   ARGENTINA  KOMMERLING GRESINI Moto3 HONDA\r\n21 ALONSO LOPEZ<\/strong>      SPANISH \tSTERILGARDA MAX RACING TEAM HUSQVARNA\r\n23 NICCOLO ANTONELLI<\/strong> ITALIAN \tSIC58 SQUADRA CORSE HONDA\r\n24 TATSUKI SUZUKI<\/strong>    JAPANESE   SIC58 SQUADRA CORSE HONDA\r\n25 RAUL FERNANDEZ<\/strong>    SPANISH \tRED BULL KTM AJO KTM\r\n27 KAITO TOBA<\/strong>        JAPANESE \tRED BULL KTM AJO KTM\r\n40 DARRYN BINDER<\/strong>     S-AFRICAN  CIP GREEN POWER KTM\r\n50 JASON DUPASQUIER<\/strong>  SWISS \tPRUESTELGP KTM\r\n52 JEREMY ALCOBA<\/strong>     SPANISH \tKOMMERLING GRESINI Moto3 HONDA\r\n53 DENIZ ONCU<\/strong>        TURKISH \tRED BULL KTM TECH 3 KTM\r\n55 ROMANO FENATI<\/strong>     ITALIAN \tSTERILGARDA MAX RACING TEAM HUSQVARNA\r\n70 BARRY BALTUS<\/strong> *    BELGIAN \tPRUESTELGP KTM\r\n71 AYUMU SASAKI<\/strong>      JAPANESE \tRED BULL KTM TECH 3 KTM\r\n73 MAXIMILIAN KOFLER<\/strong> AUSTRIAN \tCIP GREEN POWER KTM\r\n75 ALBERT ARENAS <\/strong>    SPANISH \tANGEL NIETO TEAM KTM\r\n76 MAKAR YURCHENKO<\/strong>   KAZAK \tBOE SKULL RIDER MUGEN RACE KTM\r\n79 AI OGURA <\/strong>         JAPANESE \tHONDA TEAM ASIA HONDA\r\n82 STEFANO NEPA<\/strong>      ITALIAN \tANGEL NIETO TEAM KTM\r\n84 JAKUB KORNFEIL<\/strong>    CZECH \tBOE SKULL RIDER MUGEN RACE KTM\r\n89 KHAIRUL IDHAM PAWI<\/strong> MALAYSIAN PETRONAS SPRINTA RACING HONDA\r\n92 YUKI KUNII<\/strong>        JAPANESE \tHONDA TEAM ASIA HONDA\r\n99 CARLOS TATAY <\/strong>     SPANISH \tREALE AVINTIA ARIZONA 77 KTM<\/pre>\n","protected":false},"excerpt":{"rendered":"
Je obecn\u011b p\u0159ij\u00edman\u00fdm n\u00e1zorem, \u017ee n\u011bkter\u00e9 sportovn\u00ed ud\u00e1losti, \u0161ampion\u00e1ty nebo s\u00e9rie jsou m\u00e9n\u011b d\u016fle\u017eit\u00e9 ne\u017e jin\u00e9. V\u011bt\u0161ina sportovn\u00edch fanou\u0161k\u016f by se rychle shodla na tom, \u017ee z\u00e1pas Serie B je m\u00e9n\u011b atraktivn\u00ed ne\u017e Serie A, \u017ee z\u00e1vod Moto3 je m\u00e9n\u011b z\u00e1bavn\u00fd ne\u017e MotoGP a \u017ee \u0161ampion\u00e1t GP2 p\u0159in\u00e1\u0161\u00ed m\u00e9n\u011b vzru\u0161en\u00ed ne\u017e extravagantn\u011bj\u0161\u00ed Formule 1. Existuj\u00ed […]<\/p>\n","protected":false},"author":2,"featured_media":189742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20239,20231],"tags":[21429],"class_list":["post-280614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motorove-zavody","category-motorsport-cs","tag-motogp-14"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSponzoring Moto2 a Moto3: Pro\u010d je to moudr\u00e1 volba?<\/title>\n<meta name=\"description\" content=\"Moto2 a Moto3 jsou vynikaj\u00edc\u00edmi kategoriemi, ve kter\u00fdch m\u016f\u017eete za\u010d\u00edt sponzorovat, proto\u017ee nab\u00edzej\u00ed podobn\u00e9 v\u00fdhody jako MotoGP s ni\u017e\u0161\u00edmi investicemi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/www.linkedin.com\/in\/emanueleventuroli\/","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/cs\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/280614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=280614"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/280614\/revisions"}],"predecessor-version":[{"id":294473,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/280614\/revisions\/294473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/189742"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=280614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=280614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=280614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}