{"id":280614,"date":"2025-04-16T09:47:39","date_gmt":"2025-04-16T07:47:39","guid":{"rendered":"https:\/\/rtrsports.com\/sponzoring-moto2-a-moto3-proc-je-investice-do-mensich-sportovnich-serii-vice-nez-jen-dobry-prvni-krok\/"},"modified":"2025-07-04T12:59:22","modified_gmt":"2025-07-04T10:59:22","slug":"sponzoring-moto2-a-moto3-proc-je-investice-do-mensich-sportovnich-serii-vice-nez-jen-dobry-prvni-krok","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sponzoring-moto2-a-moto3-proc-je-investice-do-mensich-sportovnich-serii-vice-nez-jen-dobry-prvni-krok\/","title":{"rendered":"Sponzoring Moto2 a Moto3: Pro\u010d je investice do men\u0161\u00edch sportovn\u00edch s\u00e9ri\u00ed v\u00edce ne\u017e jen dobr\u00fd prvn\u00ed krok?"},"content":{"rendered":"

Je obecn\u011b p\u0159ij\u00edman\u00fdm n\u00e1zorem, \u017ee n\u011bkter\u00e9 sportovn\u00ed ud\u00e1losti, \u0161ampion\u00e1ty nebo s\u00e9rie jsou m\u00e9n\u011b d\u016fle\u017eit\u00e9 ne\u017e jin\u00e9. V\u011bt\u0161ina sportovn\u00edch fanou\u0161k\u016f by se rychle shodla na tom, \u017ee z\u00e1pas Serie B je m\u00e9n\u011b atraktivn\u00ed ne\u017e Serie A, \u017ee z\u00e1vod Moto3<\/strong> je m\u00e9n\u011b z\u00e1bavn\u00fd ne\u017e MotoGP a \u017ee \u0161ampion\u00e1t GP2 p\u0159in\u00e1\u0161\u00ed m\u00e9n\u011b vzru\u0161en\u00ed ne\u017e extravagantn\u011bj\u0161\u00ed Formule 1.<\/p>\n

Existuj\u00ed samoz\u0159ejm\u011b r\u016fzn\u00e9 \u0161ampion\u00e1ty pro r\u016fzn\u00e9 \u00farovn\u011b dovednost\u00ed, popularity a velikosti publika. Z tohoto d\u016fvodu je snadn\u00e9 se domn\u00edvat, \u017ee rozsah \u0161ampion\u00e1tu odpov\u00edd\u00e1 \u010dist\u011b talentu – ale nen\u00ed tomu tak v\u017edy.<\/p>\n

Samoz\u0159ejm\u011b, \u017ee fotbal nebo basketbal mohou m\u00edt nejpresti\u017en\u011bj\u0161\u00ed s\u00e9rie \u0161ampion\u00e1t\u016f, ale nap\u0159\u00edklad v motoristick\u00e9m sportu se rozd\u00edly mezi jednotliv\u00fdmi kategoriemi \u0159\u00edd\u00ed technick\u00fdmi krit\u00e9rii, v\u010detn\u011b v\u00fdkonu vozidel. V boxu se rozli\u0161uje bu\u010f podle po\u0159ad\u00ed vah, nebo podle lig \u010di \u0161ampion\u00e1t\u016f (WBA, WBC, IBF, WBO). Rozli\u0161ov\u00e1n\u00ed je zkr\u00e1tka v\u00edcen\u00e1sobn\u00e9 – a nen\u00ed v\u017edy zalo\u017eeno na schopnostech nebo \u00farovni dovednost\u00ed sportovc\u016f \u010di \u0159idi\u010d\u016f.<\/p>\n

Po tomto objasn\u011bn\u00ed je d\u016fle\u017eit\u00e9 hovo\u0159it o v\u00fdhod\u00e1ch, kter\u00e9 p\u0159in\u00e1\u0161\u00ed sponzorov\u00e1n\u00ed kategori\u00ed, kter\u00e9 nejsou nutn\u011b na „vrcholu“ sportovn\u00edho sv\u011bta – nap\u0159\u00edklad Moto2<\/strong> a Moto3<\/strong>, GP2, Serie B, Lega Pro atd. Seznam seri\u00e1l\u016f na t\u00e9to \u00farovni je potenci\u00e1ln\u011b nekone\u010dn\u00fd a m\u016f\u017ee zna\u010dk\u00e1m nab\u00eddnout v\u00fdjime\u010dn\u00e9 sponzorsk\u00e9 p\u0159\u00edle\u017eitosti.<\/p>\n

V tomto \u010dl\u00e1nku se budeme zab\u00fdvat konkr\u00e9tn\u011b motoristick\u00fdm sportem (a zejm\u00e9na sponzoringem<\/strong> Moto2<\/strong> a Moto3<\/strong>), ale teorii lze aplikovat i v jin\u00fdch sportovn\u00edch odv\u011btv\u00edch.<\/p>\n

Pro\u010d maj\u00ed sponzorsk\u00e9 p\u0159\u00edle\u017eitosti v Moto2 a Moto3 velk\u00fd potenci\u00e1l <\/strong><\/h2>\n

Je jasn\u00e9, \u017ee \u010d\u00e1stka investovan\u00e1 do sponzoringu<\/strong> Moto2<\/strong> a Moto3<\/strong> je rozhodn\u011b ni\u017e\u0161\u00ed ne\u017e do MotoGP. To je v\u0161ak chyba na stran\u011b zna\u010dek. S pen\u011bzi, kter\u00e9 jsou pot\u0159eba jen na zaji\u0161t\u011bn\u00ed viditelnosti v MotoGP, mohou zna\u010dky v Moto2<\/strong> a Moto3<\/strong> podnikat dalekos\u00e1hl\u00e9 kampan\u011b. Pen\u00edze, se kter\u00fdmi lze na t\u00e9to \u00farovni ud\u011blat tolik efektivn\u00edho sportovn\u00edho sponzoringu<\/strong>, jinde prost\u011b nedos\u00e1hnou tak daleko.<\/p>\n

Je tedy lep\u0161\u00ed b\u00fdt velkou rybou v mal\u00e9m rybn\u00edce sportovn\u00edch sponzor\u016f – nebo naopak?<\/strong><\/h2>\n

Ot\u00e1zka je jasn\u00e1: je lep\u0161\u00ed investovat s pevn\u00fdm rozpo\u010dtem X eur do men\u0161\u00edho prostoru a m\u00edt jasn\u00fd dopad v r\u00e1mci v\u00edce specializovan\u00e9 oblasti, nebo investovat do velk\u00e9 a viditeln\u00e9 zna\u010dky, co\u017e bude znamenat men\u0161\u00ed um\u00edst\u011bn\u00ed a potenci\u00e1ln\u011b oslabenou kampa\u0148 – i kdy\u017e pro \u0161ir\u0161\u00ed publikum?<\/p>\n

Jist\u011b, MotoGP m\u00e1 v\u011bt\u0161\u00ed viditelnost a sledovanost ne\u017e Moto2<\/strong> a Moto3<\/strong>, co se t\u00fd\u010de po\u010dtu div\u00e1k\u016f – ale stejn\u011b tak je pravda, \u017ee pokud pou\u017e\u00edv\u00e1te fotografie a videa pro komunika\u010dn\u00ed kampan\u011b v t\u011bchto dvou s\u00e9ri\u00edch, je v\u00edce ne\u017e pravd\u011bpodobn\u00e9, \u017ee va\u0161e logo a zna\u010dka budou pro ty, kte\u0159\u00ed je uvid\u00ed, mnohem v\u00fdznamn\u011bj\u0161\u00ed. N\u00ed\u017ee v\u00e1m vysv\u011btl\u00edme pro\u010d…<\/p>\n

Soust\u0159ed\u011bn\u00e9 a oddan\u00e9 publikum<\/strong><\/h2>\n

MotoGP m\u00e1 \u0161irok\u00e9, pr\u016f\u0159ezov\u00e9 a mezin\u00e1rodn\u00ed publikum<\/a>. To je samoz\u0159ejm\u011b velk\u00e1 v\u00fdhoda pro ty, kte\u0159\u00ed nab\u00edzej\u00ed produkty a slu\u017eby velk\u00e9 spot\u0159eby, ale m\u016f\u017ee to b\u00fdt p\u0159ehnan\u00e9 pro ty spole\u010dnosti a odv\u011btv\u00ed, kter\u00e9 se zam\u011b\u0159uj\u00ed na velmi specifick\u00e9 demografick\u00e9 skupiny, jako jsou techni\u010dt\u00ed dodavatel\u00e9 nebo v\u00fdrobci p\u0159\u00edslu\u0161enstv\u00ed a n\u00e1hradn\u00edch d\u00edl\u016f.<\/p>\n

Nav\u00edc na rozd\u00edl od MotoGP, kterou sleduje skute\u010dn\u011b mnohohlas\u00e9 publikum, jsou milovn\u00edci Moto2<\/strong> a Moto3<\/strong> v\u00e1\u0161niv\u00fdmi p\u0159\u00edznivci, kte\u0159\u00ed \u0161ampion\u00e1ty sleduj\u00ed neust\u00e1le a jsou o sv\u00fdch obl\u00edben\u00fdch jezdc\u00edch velmi dob\u0159e informov\u00e1ni. Jedn\u00e1 se o oddan\u00e9 a c\u00edlen\u00e9 publikum, nikoli o \u0161irok\u00e9 a sporadick\u00e9 publikum – tak\u017ee pokud va\u0161e zna\u010dka odpov\u00edd\u00e1 jejich pot\u0159eb\u00e1m a z\u00e1jm\u016fm, n\u00e1vratnost investic bude pravd\u011bpodobn\u011b vy\u0161\u0161\u00ed, ne\u017e kdybyste se rozhodli jinak.<\/p>\n

Jsou rozumnou volbou pro zna\u010dky, kter\u00e9 si cht\u011bj\u00ed vyzkou\u0161et, jak se jim da\u0159\u00ed. <\/strong><\/h2>\n

Dobr\u00fd sportovn\u00ed sponzoring<\/strong> je t\u0159eba \u0159\u00eddit<\/a>, aktivovat a sledovat s d\u016fslednost\u00ed a odhodl\u00e1n\u00edm. Mana\u017eersk\u00e9 z\u00e1zem\u00ed, znalost oboru a mo\u017enost okam\u017eit\u011b nav\u00e1zat velk\u00fdmi bal\u00ed\u010dky sportovn\u00edho sponzoringu<\/strong> jsou ji\u017e k dispozici v mnoha spole\u010dnostech. Proto by mohl b\u00fdt u\u017eite\u010dn\u00fd prvn\u00ed krok v Moto2<\/strong> a Moto3<\/strong>, abyste si vyzkou\u0161eli, co je pot\u0159eba k tomu, abyste se mohli zab\u00fdvat dra\u017e\u0161\u00edmi a v\u00fdznamn\u011bj\u0161\u00edmi sponzorsk\u00fdmi smlouvami.<\/p>\n

Jak mohou men\u0161\u00ed \u0161ampion\u00e1ty a s\u00e9rie nab\u00eddnout v\u011bt\u0161\u00ed flexibilitu <\/strong><\/h2>\n

Zat\u00edmco nejpresti\u017en\u011bj\u0161\u00ed a nejlukrativn\u011bj\u0161\u00ed s\u00e9rie pravd\u011bpodobn\u011b nebudou poskytovat „p\u0159\u00edplatky“ nebo poru\u0161ovat pravidla sv\u00fdch velmi dob\u0159e zaveden\u00fdch sm\u011brnic a p\u0159\u00edsn\u00fdch sponzorsk\u00fdch program\u016f, men\u0161\u00ed t\u0159\u00eddy, jako jsou Moto2<\/strong> a Moto3<\/strong>, umo\u017e\u0148uj\u00ed v\u00edce experiment\u016f a flexibility, pokud jde o sportovn\u00ed sponzoring<\/strong>. Bal\u00ed\u010dky, kter\u00e9 mohou nab\u00eddnout, jsou \u010dasto snadn\u011bji kompromisn\u00ed nebo \u0161it\u00e9 na m\u00edru, co\u017e m\u016f\u017ee b\u00fdt velkou v\u00fdhodou pro spole\u010dnosti, kter\u00e9 cht\u011bj\u00ed ochr\u00e1nit svou vlastn\u00ed zna\u010dku (a z\u00edskat dobrou n\u00e1vratnost investic) a z\u00e1rove\u0148 pozvednout sebe sama.<\/p>\n

Jsme v\u017edy p\u0159ipraveni si s v\u00e1mi popov\u00eddat, kontaktujte n\u00e1s na adrese info@rtrsports.com<\/a>.<\/p>\n

Seznam p\u0159ihl\u00e1\u0161en\u00fdch do Moto2 2020<\/h2>\n
2 JESKO RAFFIN<\/strong> SWISS NTS RW RACING GP NTS\r\n7 LORENZO BALDASSARRI<\/strong> ITALIAN FLEXBOX HP 40 KALEX\r\n9 JORGE NAVARRO<\/strong> SPANISH SPEED UP RACING SPEED UP\r\n10 LUCA MARINI<\/strong> \t\t ITALIAN \tSKY RACING TEAM VR46 KALEX\r\n11 NICOLO BULEGA<\/strong> \t ITALIAN \tFEDERAL OIL GRESINI Moto2 KALEX\r\n12 THOMAS LUTHI<\/strong> \t SWISS \t\tLIQUI MOLY INTACT GP KALEX\r\n16 JOE ROBERTS \t<\/strong>\t USA \t\tAMERICAN RACING KALEX\r\n19 LORENZO DALLA PORTA<\/strong>   ITALIAN \tITALTRANS RACING TEAM KALEX\r\n21 FABIO DI GIANNANTONIO<\/strong> ITALIAN \tSPEED UP RACING SPEED UP\r\n22 SAM LOWES<\/strong> \t\t BRITISH \tEG 0,0 MARC VDS KALEX\r\n23 MARCEL SCHROTTER<\/strong> \t GERMAN \tLIQUI MOLY INTACT GP KALEX\r\n24 SIMONE CORSI<\/strong> \t ITALIAN \tMV AGUSTA TEMPORARY FORWARD MV AGUSTA\r\n27 ANDI FARID IZDIHAR<\/strong>    INDONESIAN \tIDEMITSU HONDA TEAM ASIA KALEX\r\n33 ENEA BASTIANINI<\/strong>       ITALIAN \tITALTRANS RACING TEAM KALEX\r\n35 SOMKIAT CHANTRA <\/strong>      THAI \t\tIDEMITSU HONDA TEAM ASIA KALEX\r\n40 AUGUSTO FERNANDEZ<\/strong>     SPANISH \tFLEXBOX HP 40 KALEX\r\n42 MARCOS RAMIREZ <\/strong>       SPANISH \tAMERICAN RACING KALEX\r\n44 ARON CANET<\/strong>            SPANISH \tANGEL NIETO TEAM SPEED UP\r\n45 TETSUTA NAGASHIMA<\/strong>     JAPANESE\tRED BULL KTM AJO KALEX\r\n55 HAFIZH SYAHRIN<\/strong>\t MALAYSIAN \tANGEL NIETO TEAM SPEED UP\r\n57 EDGAR PONS \t<\/strong>\t SPANISH \tFEDERAL OIL GRESINI Moto2 KALEX\r\n62 STEFANO MANZI<\/strong>         ITALIAN \tMV AGUSTA TEMPORARY FORWARD MV AGUSTA\r\n64 BO BENDSNEYDER <\/strong>       DUTCH \t\tNTS RW RACING GP NTS\r\n72 MARCO BEZZECCHI<\/strong>       ITALIAN \tSKY RACING TEAM VR46 KALEX\r\n87 REMY GARDNER<\/strong>          AUSTRALIAN \tONEXOX TKKR SAG TEAM KALEX\r\n88 JORGE MARTIN<\/strong>          SPANISH \tRED BULL KTM AJO KALEX\r\n96 JAKE DIXON <\/strong>           BRITISH \tPETRONAS SPRINTA RACING KALEX\r\n97 XAVI VIERGE \t<\/strong>\t SPANISH \tPETRONAS SPRINTA RACING KALEX\r\n99 KASMA DANIEL<\/strong> BIN KASMAYUDIN MAL\tONEXOX TKKR SAG TEAM KALEX<\/pre>\n
Seznam p\u0159ihl\u00e1\u0161en\u00fdch do Moto3 2020<\/h2>\n
5 JAUME MASIA<\/strong>        SPANISH \tLEOPARD RACING HONDA\r\n6 RYUSEI YAMANAKA<\/strong>    JAPANESE \tESTRELLA GALICIA 0,0 HONDA\r\n7 DENNIS FOGGIA<\/strong>      ITALIAN \tLEOPARD RACING HONDA\r\n11 SERGIO GARCIA<\/strong>     SPANISH \tESTRELLA GALICIA 0,0 HONDA\r\n12 FILIP SALAC<\/strong>       CZECH \tSNIPERS TEAM HONDA\r\n13 CELESTINO VIETTI<\/strong>  ITALIAN \tSKY RACING TEAM VR46 KTM\r\n14 TONY ARBOLINO<\/strong>     ITALIAN \tSNIPERS TEAM HONDA\r\n16 ANDREA MIGNO<\/strong>      ITALIAN \tSKY RACING TEAM VR46 KTM\r\n17 JOHN McPHEE<\/strong>       BRITISH \tPETRONAS SPRINTA RACING HONDA\r\n19 GABRIEL RODRIGO<\/strong>   ARGENTINA  KOMMERLING GRESINI Moto3 HONDA\r\n21 ALONSO LOPEZ<\/strong>      SPANISH \tSTERILGARDA MAX RACING TEAM HUSQVARNA\r\n23 NICCOLO ANTONELLI<\/strong> ITALIAN \tSIC58 SQUADRA CORSE HONDA\r\n24 TATSUKI SUZUKI<\/strong>    JAPANESE   SIC58 SQUADRA CORSE HONDA\r\n25 RAUL FERNANDEZ<\/strong>    SPANISH \tRED BULL KTM AJO KTM\r\n27 KAITO TOBA<\/strong>        JAPANESE \tRED BULL KTM AJO KTM\r\n40 DARRYN BINDER<\/strong>     S-AFRICAN  CIP GREEN POWER KTM\r\n50 JASON DUPASQUIER<\/strong>  SWISS \tPRUESTELGP KTM\r\n52 JEREMY ALCOBA<\/strong>     SPANISH \tKOMMERLING GRESINI Moto3 HONDA\r\n53 DENIZ ONCU<\/strong>        TURKISH \tRED BULL KTM TECH 3 KTM\r\n55 ROMANO FENATI<\/strong>     ITALIAN \tSTERILGARDA MAX RACING TEAM HUSQVARNA\r\n70 BARRY BALTUS<\/strong> *    BELGIAN \tPRUESTELGP KTM\r\n71 AYUMU SASAKI<\/strong>      JAPANESE \tRED BULL KTM TECH 3 KTM\r\n73 MAXIMILIAN KOFLER<\/strong> AUSTRIAN \tCIP GREEN POWER KTM\r\n75 ALBERT ARENAS <\/strong>    SPANISH \tANGEL NIETO TEAM KTM\r\n76 MAKAR YURCHENKO<\/strong>   KAZAK \tBOE SKULL RIDER MUGEN RACE KTM\r\n79 AI OGURA <\/strong>         JAPANESE \tHONDA TEAM ASIA HONDA\r\n82 STEFANO NEPA<\/strong>      ITALIAN \tANGEL NIETO TEAM KTM\r\n84 JAKUB KORNFEIL<\/strong>    CZECH \tBOE SKULL RIDER MUGEN RACE KTM\r\n89 KHAIRUL IDHAM PAWI<\/strong> MALAYSIAN PETRONAS SPRINTA RACING HONDA\r\n92 YUKI KUNII<\/strong>        JAPANESE \tHONDA TEAM ASIA HONDA\r\n99 CARLOS TATAY <\/strong>     SPANISH \tREALE AVINTIA ARIZONA 77 KTM<\/pre>\n","protected":false},"excerpt":{"rendered":"
Je obecn\u011b p\u0159ij\u00edman\u00fdm n\u00e1zorem, \u017ee n\u011bkter\u00e9 sportovn\u00ed ud\u00e1losti, \u0161ampion\u00e1ty nebo s\u00e9rie jsou m\u00e9n\u011b d\u016fle\u017eit\u00e9 ne\u017e jin\u00e9. V\u011bt\u0161ina sportovn\u00edch fanou\u0161k\u016f by se rychle shodla na tom, \u017ee z\u00e1pas Serie B je m\u00e9n\u011b atraktivn\u00ed ne\u017e Serie A, \u017ee z\u00e1vod Moto3 je m\u00e9n\u011b z\u00e1bavn\u00fd ne\u017e MotoGP a \u017ee \u0161ampion\u00e1t GP2 p\u0159in\u00e1\u0161\u00ed m\u00e9n\u011b vzru\u0161en\u00ed ne\u017e extravagantn\u011bj\u0161\u00ed Formule 1. Existuj\u00ed […]<\/p>\n","protected":false},"author":2,"featured_media":189742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20239,20231],"tags":[21429],"class_list":["post-280614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motorove-zavody","category-motorsport-cs","tag-motogp-14"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSponzoring Moto2 a Moto3: Pro\u010d je to moudr\u00e1 volba?<\/title>\n<meta name=\"description\" content=\"Moto2 a Moto3 jsou vynikaj\u00edc\u00edmi kategoriemi, ve kter\u00fdch m\u016f\u017eete za\u010d\u00edt sponzorovat, proto\u017ee nab\u00edzej\u00ed podobn\u00e9 v\u00fdhody jako MotoGP s ni\u017e\u0161\u00edmi investicemi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/cs\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/280614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=280614"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/280614\/revisions"}],"predecessor-version":[{"id":294473,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/280614\/revisions\/294473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/189742"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=280614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=280614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=280614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}