{"id":283036,"date":"2025-05-05T17:58:16","date_gmt":"2025-05-05T15:58:16","guid":{"rendered":"https:\/\/rtrsports.com\/proc-je-sponzoring-v-motoristickem-sportu-stale-prinosny-i-v-ere-digitalnich-technologii\/"},"modified":"2025-05-07T12:18:02","modified_gmt":"2025-05-07T10:18:02","slug":"proc-je-sponzoring-v-motoristickem-sportu-stale-prinosny-i-v-ere-digitalnich-technologii","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/proc-je-sponzoring-v-motoristickem-sportu-stale-prinosny-i-v-ere-digitalnich-technologii\/","title":{"rendered":"Pro\u010d je sponzoring v motoristick\u00e9m sportu st\u00e1le p\u0159\u00ednosn\u00fd i v \u00e9\u0159e digit\u00e1ln\u00edch technologi\u00ed?"},"content":{"rendered":"<p>V dob\u011b, kdy je publikum bombardov\u00e1no digit\u00e1ln\u00edm obsahem a multitaskingem nap\u0159\u00ed\u010d platformami, <strong>nab\u00edz\u00ed sponzoring motorsportu zna\u010dk\u00e1m jedine\u010dn\u00e9 spojen\u00ed rychlosti, p\u0159esnosti a glob\u00e1ln\u00edho nad\u0161en\u00ed<\/strong>. D\u00edky siln\u00e9mu r\u016fstu trhu, explozivn\u00edmu zapojen\u00ed fanou\u0161k\u016f a \u0161pi\u010dkov\u00e9 analytice z\u016fst\u00e1v\u00e1 motorsport vysoce \u00fa\u010dinnou a m\u011b\u0159itelnou investic\u00ed.<\/p>\n<h2><strong>Trajektorie r\u016fstu trhu<\/strong><\/h2>\n<p>Na str\u00e1nk\u00e1ch <a href=\"https:\/\/market.us\/report\/motorsports-sponsorship-market\/?\"><strong>Glob\u00e1ln\u00ed trh se sponzoringem motoristick\u00e9ho sportu<\/strong><\/a><strong>USD v roce 2023 na 7,6 miliardy USD do roku 2033, co\u017e p\u0159edstavuje slo\u017eenou ro\u010dn\u00ed m\u00edru r\u016fstu (CAGR) ve v\u00fd\u0161i 7,2 %<\/strong>. To p\u0159ed\u010d\u00ed mnoh\u00e9 tradi\u010dn\u00ed sporty, co\u017e je d\u00e1no technologick\u00fdmi inovacemi v motorsportu a rozs\u00e1hl\u00fdmi medi\u00e1ln\u00edmi pr\u00e1vy.<\/p>\n<p><strong>P\u0159edpokl\u00e1d\u00e1 se, \u017ee jen v\u00fddaje na<a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\">sponzoring Formule 1<\/a> dos\u00e1hnou v <a href=\"https:\/\/www.ampereanalysis.com\/press\/release\/dl\/2025-f1-sponsorship-spend-hits-29bn-as-cryptocurrency-brands-ramp-up-spending\">roce 2025 v\u00fd\u0161e 2,9 miliardy USD, co\u017e je<\/a><\/strong>meziro\u010dn\u00ed n\u00e1r\u016fst o 10 %, kter\u00fd podtrhuje velk\u00fd z\u00e1jem zna\u010dek o expozici F1.<\/p>\n<p>Krom\u011b sponzoringu<strong> m\u011bl \u0161ir\u0161\u00ed glob\u00e1ln\u00ed motoristick\u00fd pr\u016fmysl v roce 2024 hodnotu 9,5 miliardy USD<\/strong> a <strong>podle progn\u00f3zy poroste do roku 2034 tempem 8,1 %<\/strong> a dos\u00e1hne p\u0159ibli\u017en\u011b 20,1 miliardy USD.<br \/>\nTento komplexn\u00ed r\u016fst, zahrnuj\u00edc\u00ed ud\u00e1losti, medi\u00e1ln\u00ed pr\u00e1va a merchandise, podtrhuje rostouc\u00ed komer\u010dn\u00ed p\u0159ita\u017elivost motoristick\u00e9ho sportu jako z\u00e1bavn\u00ed a marketingov\u00e9 platformy.<\/p>\n<h2><strong>Hnac\u00ed s\u00edly r\u016fstu podle segment\u016f<\/strong><\/h2>\n<p><strong>Region\u00e1ln\u00ed veden\u00ed<\/strong>: Na Severn\u00ed Ameriku p\u0159ipadalo v posledn\u00edch letech zhruba 38,9 procenta v\u00fddaj\u016f na sponzoring, k \u010demu\u017e p\u0159isp\u011bly zejm\u00e9na tyto faktory <a href=\"https:\/\/rtrsports.com\/en\/blog\/nascar-sponsorship\/\"><strong>NASCAR<\/strong><\/a>, <strong>IndyCar<\/strong> a Grand Prix USA. Hlavn\u00edm centrem z\u016fst\u00e1v\u00e1 Evropa, kter\u00e1 se pod\u00edl\u00ed na investic\u00edch zhruba 42 procenty, a to d\u00edky slavn\u00fdm z\u00e1vod\u016fm, jako je Velk\u00e1 cena Monaka a Velk\u00e1 cena Francie. <a href=\"https:\/\/rtrsports.com\/en\/blog\/how-do-the-24-hours-of-le-mans-work\/\"><strong>24 hodin Le Mans<\/strong><\/a>. Asijsk\u00e9 trhy nab\u00edraj\u00ed na s\u00edle, zejm\u00e9na Singapur, Japonsko a rozv\u00edjej\u00edc\u00ed se okruhy v \u010c\u00edn\u011b.<\/p>\n<p><strong>Inova\u010dn\u00ed centra<\/strong>: Elektrick\u00e9 z\u00e1vodn\u00ed s\u00e9rie, jako nap\u0159. <a href=\"https:\/\/rtrsports.com\/cs\/formula-e-sponsorship\/\"><strong>Formule E<\/strong><\/a> a MotoE, p\u0159itahuj\u00ed sponzory zam\u011b\u0159en\u00e9 na udr\u017eitelnost a ekologick\u00e9 technologie, \u010d\u00edm\u017e se roz\u0161i\u0159uje okruh sponzor\u016f mimo tradi\u010dn\u00ed automobilov\u00e9 zna\u010dky.<\/p>\n<h2><strong>Publikum a digit\u00e1ln\u00ed zapojen\u00ed<\/strong><\/h2>\n<h3><strong>Roz\u0161\u00ed\u0159en\u00ed fanou\u0161kovsk\u00e9 z\u00e1kladny<\/strong><\/h3>\n<p><strong>Celosv\u011btov\u00e1 z\u00e1kladna fanou\u0161k\u016f Formule 1 vzrostla v roce 2024 na 826,5 milionu, co\u017e je o 12 % v\u00edce ne\u017e v p\u0159edchoz\u00edm<\/strong> roce, a to d\u00edky nov\u00fdm trh\u016fm v \u010c\u00edn\u011b (+39 %), Kanad\u011b (+31,5 %) a Spojen\u00fdch st\u00e1tech (+10,5 %). Rekordy v n\u00e1v\u0161t\u011bvnosti rovn\u011b\u017e p\u0159ekonaly o\u010dek\u00e1v\u00e1n\u00ed, kdy\u017e z\u00e1vody F1 v roce 2024 nav\u0161t\u00edvilo v\u00edce ne\u017e 6,5 milionu div\u00e1k\u016f a rekordn\u00ed n\u00e1v\u0161t\u011bvnost zaznamenaly i Velk\u00e9 ceny Austr\u00e1lie a USA.<\/p>\n<h3><strong>Digit\u00e1ln\u00ed spot\u0159eba na prvn\u00edm m\u00edst\u011b<\/strong><\/h3>\n<p>P\u0159echod na digit\u00e1ln\u00ed platformy z\u00e1sadn\u011b zm\u011bnil interakce mezi fanou\u0161ky, proto\u017ee v\u00edce ne\u017e 50 % nad\u0161enc\u016f motoristick\u00e9ho sportu nyn\u00ed konzumuje obsah prost\u0159ednictv\u00edm streamovac\u00edch slu\u017eeb a kan\u00e1l\u016f soci\u00e1ln\u00edch m\u00e9di\u00ed, jako jsou <strong>YouTube<\/strong>, <strong>Twitch,<\/strong> <strong>TikTok<\/strong> a <strong>Instagram.<\/strong> Tento digit\u00e1ln\u00ed obrat umo\u017e\u0148uje sponzor\u016fm zapojit publikum prost\u0159ednictv\u00edm anket v re\u00e1ln\u00e9m \u010dase, filtr\u016f roz\u0161\u00ed\u0159en\u00e9 reality a partnerstv\u00ed s influencery, co\u017e nab\u00edz\u00ed okam\u017eit\u00e9 m\u011b\u0159en\u00ed v\u00fdkonnosti a v\u011bt\u0161\u00ed viditelnost zna\u010dky.<\/p>\n<h2><strong>Digit\u00e1ln\u00ed transformace ve sponzoringu<\/strong><\/h2>\n<h3><strong>Docuseries a vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f<\/strong><\/h3>\n<p>Seri\u00e1lov\u00fd hit spole\u010dnosti Netflix &#8222;<strong>Drive to Survive<\/strong>&#8220; zlid\u0161til F1 a p\u0159in\u00e1\u0161\u00ed p\u0159\u00edb\u011bhy ze z\u00e1kulis\u00ed, kter\u00e9 maj\u00ed ohlas u mlad\u0161\u00edho a rozmanit\u011bj\u0161\u00edho publika. Tomuto doku-seri\u00e1lu se p\u0159ipisuje zv\u00fd\u0161en\u00ed prim\u00e1rn\u00edch p\u0159\u00edjm\u016f F1 (medi\u00e1ln\u00ed pr\u00e1va, sponzoring a poplatky za z\u00e1vody) o t\u00e9m\u011b\u0159 86 % mezi lety 2017 a 2024, co\u017e dokazuje s\u00edlu poutav\u00e9ho vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f p\u0159i podpo\u0159e komer\u010dn\u00edho r\u016fstu.<\/p>\n<h3><strong>Soci\u00e1ln\u00ed m\u00e9dia a zapojen\u00ed vlivn\u00fdch osobnost\u00ed<\/strong><\/h3>\n<p>Influencer\u016fm a tv\u016frc\u016fm obsahu se da\u0159\u00ed posilovat digit\u00e1ln\u00ed stopu motoristick\u00e9ho sportu. Osobnosti jako Lissie Mackintosh na Instagramu, Toni Cowan-Brown na TikToku nebo na\u0161e <strong>Silvia Schweiger na Linkedinu<\/strong> spole\u010dn\u011b oslovuj\u00ed stovky tis\u00edc fanou\u0161k\u016f, \u010d\u00edm\u017e se soci\u00e1ln\u00ed metriky prom\u00edtaj\u00ed do hodnoty sponzoringu. Zna\u010dky vyu\u017e\u00edvaj\u00ed tyto tv\u016frce k tvorb\u011b co-brandovan\u00e9ho obsahu, \u017eiv\u00fdch sezen\u00ed Q\\&amp;A a interaktivn\u00edch d\u00e1rk\u016f, co\u017e zvy\u0161uje m\u00edru zapojen\u00ed a\u017e o 30 % ve srovn\u00e1n\u00ed s tradi\u010dn\u00ed digit\u00e1ln\u00ed reklamou.<\/p>\n<h3><strong>Virtu\u00e1ln\u00ed platformy a esporty<\/strong><\/h3>\n<p>Virtu\u00e1ln\u00ed z\u00e1vodn\u00ed ligy, jako je <strong>F1 Esports a MotoGP Virtual<\/strong>, p\u0159in\u00e1\u0161ej\u00ed do hern\u00ed sf\u00e9ry motoristick\u00fd sport, propojuj\u00ed se s technicky zdatnou populac\u00ed a nab\u00edzej\u00ed nov\u00e9 mo\u017enosti budov\u00e1n\u00ed zna\u010dky. Tyto platformy generuj\u00ed v\u00edce ne\u017e 200 milion\u016f stream\u016f ro\u010dn\u011b a umo\u017e\u0148uj\u00ed z\u00edskat p\u0159ehled o preferenc\u00edch div\u00e1k\u016f na z\u00e1klad\u011b dat, co\u017e d\u00e1le zvy\u0161uje schopnost sponzor\u016f p\u0159izp\u016fsobit kampan\u011b.<\/p>\n<h2><strong>Konkr\u00e9tn\u00ed sponzorsk\u00e9 p\u0159\u00edpadov\u00e9 studie<\/strong><\/h2>\n<h3><strong>LVMH a Formule 1<\/strong><\/h3>\n<p>V \u0159\u00edjnu 2024 <strong>si LVMH zajistila p\u0159elomov\u00e9 desetilet\u00e9 partnerstv\u00ed s Formul\u00ed 1 v hodnot\u011b 1 miliardy USD<\/strong> a nahradila tak spole\u010dnost Rolex na pozici luxusn\u00edho partnera tohoto sportu. Tato smlouva s v\u00edce zna\u010dkami spojuje zna\u010dky Louis Vuitton, Mo\u00ebt Hennessy a TAG Heuer v r\u00e1mci VIP pohostinstv\u00ed, digit\u00e1ln\u00edch aktivac\u00ed a glob\u00e1ln\u00edch obsahov\u00fdch s\u00e9ri\u00ed &#8211; a spojuje tak vysoce v\u00fdkonn\u00fd \u00e9tos F1 s luxusn\u00edm \u0159emesln\u00fdm zpracov\u00e1n\u00edm LVMH.<\/p>\n<h3><strong>Tituln\u00ed sponzorstv\u00ed ABB ve Formuli E<\/strong><\/h3>\n<p><a href=\"https:\/\/www.sportspro.com\/commercial-guide\/formula-e\/data-analytics\/financial\"><strong>Tituln\u00ed sponzorstv\u00ed ABB v mistrovstv\u00ed sv\u011bta ABB FIA Formule E<\/strong><\/a>v hodnot\u011b 15 milion\u016f USD za sez\u00f3nu, podtrhuje jej\u00ed z\u00e1vazek k elektrifikaci a udr\u017eitelnosti. Ro\u010dn\u00ed p\u0159\u00edjmy Formule E v cyklu 2022\/23 dos\u00e1hly 219,9 milionu eur &#8211; meziro\u010dn\u00ed n\u00e1r\u016fst o 21,2 %, a to p\u0159edev\u0161\u00edm d\u00edky sponzorsk\u00fdm a hostitelsk\u00fdm poplatk\u016fm. Aktivace spole\u010dnosti ABB zalo\u017een\u00e9 na datech dos\u00e1hly 12procentn\u00edho n\u00e1r\u016fstu c\u00edlen\u00e9ho zapojen\u00ed fanou\u0161k\u016f p\u0159i m\u011bstsk\u00fdch z\u00e1vodech.<\/p>\n<h2><strong>M\u011b\u0159en\u00ed n\u00e1vratnosti investic pomoc\u00ed pokro\u010dil\u00e9 anal\u00fdzy<\/strong><\/h2>\n<h3><strong>Oce\u0148ov\u00e1n\u00ed sponzorstv\u00ed v re\u00e1ln\u00e9m \u010dase<\/strong><\/h3>\n<p>Analytick\u00e1 platforma spole\u010dnosti Relo Metrics poh\u00e1n\u011bn\u00e1 um\u011blou inteligenc\u00ed vyu\u017e\u00edv\u00e1 po\u010d\u00edta\u010dov\u00e9 vid\u011bn\u00ed a multimod\u00e1ln\u00ed um\u011blou inteligenci ke sledov\u00e1n\u00ed sponzorsk\u00fdch expozic v \u017eiv\u00fdch vys\u00edl\u00e1n\u00edch, soci\u00e1ln\u00edch m\u00e9di\u00edch a streamovac\u00edch kan\u00e1lech &#8211; a poskytuje zna\u010dk\u00e1m p\u0159ehled o n\u00e1vratnosti investic v re\u00e1ln\u00e9m \u010dase. Tato schopnost umo\u017e\u0148uje sponzor\u016fm optimalizovat um\u00edst\u011bn\u00ed prost\u0159edk\u016f uprost\u0159ed ud\u00e1losti, upravovat aktiva\u010dn\u00ed strategie a vy\u010d\u00edslovat medi\u00e1ln\u00ed hodnotu s neb\u00fdvalou p\u0159esnost\u00ed.<\/p>\n<h3><strong>Ov\u011b\u0159ov\u00e1n\u00ed t\u0159et\u00ed stranou<\/strong><\/h3>\n<p>Nez\u00e1visl\u00e9 m\u011b\u0159en\u00ed spole\u010dnost\u00ed <strong>Nielsen Sports<\/strong> a <strong>SportsPro<\/strong> potvrzuje, \u017ee kombinovan\u00e9 p\u0159\u00edjmy ze sponzoringu t\u00fdm\u016f a seri\u00e1l\u016f F1 v <strong>roce 2025 dos\u00e1hnou 2,9 miliardy USD,<\/strong> p\u0159i\u010dem\u017e t\u00fdmy se na nich budou pod\u00edlet 72 procenty. Market\u00e9\u0159i se na tyto \u00fadaje spol\u00e9haj\u00ed p\u0159i porovn\u00e1v\u00e1n\u00ed v\u00fdkonnosti a zd\u016fvod\u0148ov\u00e1n\u00ed dodate\u010dn\u00fdch investic nap\u0159\u00ed\u010d vlastnostmi.<\/p>\n<h2><strong>V\u00fdhled do budoucna: Jasn\u00fd obzor<\/strong><\/h2>\n<h3><strong>Udr\u017eitelnost a technologick\u00e9 inovace<\/strong><\/h3>\n<p>P\u0159\u00edklon automobilov\u00e9ho pr\u016fmyslu k elektrick\u00fdm a hybridn\u00edm pohon\u016fm, kter\u00fd p\u0159edstavuj\u00ed prototypy Formule E a WEC, stav\u00ed motoristick\u00fd sport do role zku\u0161ebny ekologick\u00fdch technologi\u00ed. Sponzo\u0159i, kte\u0159\u00ed jsou s t\u011bmito seri\u00e1ly spojeni, t\u011b\u017e\u00ed z autentick\u00e9ho vypr\u00e1v\u011bn\u00ed o ESG a ze spojen\u00ed s inovacemi s nulov\u00fdmi emisemi.<\/p>\n<h3><strong>Personalizovan\u00e9 zapojen\u00ed<\/strong><\/h3>\n<p>Pokroky v oblasti dat prvn\u00ed strany a geoloka\u010dn\u00edho c\u00edlen\u00ed umo\u017e\u0148uj\u00ed hyperpersonalizovan\u00e9 aktivace sponzor\u016f. Zna\u010dky poskytuj\u00ed vysoce hodnotn\u00fdm fanou\u0161k\u016fm nab\u00eddky na m\u00edru &#8211; vylep\u0161en\u00ed pohostinnosti a exkluzivn\u00ed digit\u00e1ln\u00ed sb\u011bratelsk\u00e9 p\u0159edm\u011bty &#8211; a zvy\u0161uj\u00ed tak m\u00edru konverze a\u017e o 30 %.<\/p>\n<h3><strong>Glob\u00e1ln\u00ed expanze<\/strong><\/h3>\n<p><strong>Roz\u0161\u00ed\u0159en\u00ed s\u00e9rie na nov\u00e9 trhy &#8211; do Afriky, Ji\u017en\u00ed Ameriky a Asie a Tichomo\u0159\u00ed &#8211; otev\u00edr\u00e1 nov\u00e9 mo\u017enosti sponzoringu.<\/strong> Triumf\u00e1ln\u00ed n\u00e1vrat F1 do <strong>Las Vegas<\/strong>, kter\u00fd p\u0159il\u00e1kal v\u00edce ne\u017e 10 000 div\u00e1k\u016f s b\u011b\u017en\u00fdm vstupem a denn\u00edm festivalem zdarma, je p\u0159\u00edkladem toho, jak m\u016f\u017ee motoristick\u00fd sport spojit atraktivitu pro masov\u00fd trh s pr\u00e9miov\u00fdmi z\u00e1\u017eitky.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V dob\u011b, kdy je publikum bombardov\u00e1no digit\u00e1ln\u00edm obsahem a multitaskingem nap\u0159\u00ed\u010d platformami, nab\u00edz\u00ed sponzoring motorsportu zna\u010dk\u00e1m jedine\u010dn\u00e9 spojen\u00ed rychlosti, p\u0159esnosti a glob\u00e1ln\u00edho nad\u0161en\u00ed. D\u00edky siln\u00e9mu r\u016fstu trhu, explozivn\u00edmu zapojen\u00ed fanou\u0161k\u016f a \u0161pi\u010dkov\u00e9 analytice z\u016fst\u00e1v\u00e1 motorsport vysoce \u00fa\u010dinnou a m\u011b\u0159itelnou investic\u00ed. Trajektorie r\u016fstu trhu Na str\u00e1nk\u00e1ch Glob\u00e1ln\u00ed trh se sponzoringem motoristick\u00e9ho sportuUSD v roce 2023 na [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":283024,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229],"tags":[],"class_list":["post-283036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pro\u010d je sponzoring v motoristick\u00e9m sportu st\u00e1le p\u0159\u00ednosn\u00fd i v \u00e9\u0159e digit\u00e1ln\u00edch technologi\u00ed?<\/title>\n<meta name=\"description\" content=\"Sponzorstv\u00ed v 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A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/283036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=283036"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/283036\/revisions"}],"predecessor-version":[{"id":283133,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/283036\/revisions\/283133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/283024"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=283036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=283036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=283036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}