{"id":284864,"date":"2025-05-27T17:48:28","date_gmt":"2025-05-27T15:48:28","guid":{"rendered":"https:\/\/rtrsports.com\/kolik-stoji-sportovni-sponzoring-v-f1-motogp-fotbale-a-tenise\/"},"modified":"2025-05-27T20:37:07","modified_gmt":"2025-05-27T18:37:07","slug":"kolik-stoji-sportovni-sponzoring-v-f1-motogp-fotbale-a-tenise","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sportovni-sponzorstvi-velmi-cenne-fotbal-f1-motogp-tennis\/","title":{"rendered":"Sportovn\u00ed sponzoring: jakou maj\u00ed hodnotu ve fotbale, F1, MotoGP a tenise?"},"content":{"rendered":"<h2><b>Kolik \u010din\u00ed <\/b><a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-sport-2\/\"><b>sportovn\u00ed sponzorstv\u00ed<\/b><\/a><b> v F1, MotoGP, fotbale a tenise<\/b>?<\/h2>\n<h2><strong>Srovn\u00e1n\u00ed minim\u00e1ln\u00edho rozpo\u010dtu pot\u0159ebn\u00e9ho ke zviditeln\u011bn\u00ed.<\/strong><\/h2>\n<p>Hodnota sportovn\u00edho sponzoringu m\u016f\u017ee b\u00fdt od n\u011bkolika tis\u00edc eur a\u017e po v\u00edce ne\u017e miliardu eur, jak ukazuje partnerstv\u00ed mezi Adidasem a Realem Madrid (1,1 miliardy eur) nebo ned\u00e1vn\u00fd sponzoring F1 spole\u010dnost\u00ed LVMH (1 miliarda eur). Abychom mohli rozumn\u011b odpov\u011bd\u011bt na ot\u00e1zku \u201ekolik stoj\u00ed sponzoring?\u201c, mus\u00edme z\u00fa\u017eit pole na aktivity a t\u00fdmy\/sportovce, kter\u00e9 jsou srovnateln\u00e9 z hlediska presti\u017ee a sledovanosti.<\/p>\n<p>V tomto \u010dl\u00e1nku se budeme zab\u00fdvat t\u011bmito obory:<\/p>\n<ul>\n<li><strong>Fotbal<\/strong><\/li>\n<li><strong>Formule 1<\/strong><\/li>\n<li><strong>MotoGP<\/strong><\/li>\n<li><strong>Tenis<\/strong><\/li>\n<\/ul>\n<p>Budeme se proto zab\u00fdvat pouze t\u00fdmy a sporty, kter\u00e9 zaru\u010duj\u00ed celosv\u011btov\u00e9 publikum, a zam\u011b\u0159\u00edme se sp\u00ed\u0161e na t\u00fdmy ne\u017e na ud\u00e1losti. Konkr\u00e9tn\u011b se pokus\u00edme uv\u00e9st minim\u00e1ln\u00ed vstupn\u00ed \u00farove\u0148, kter\u00e1 n\u00e1m umo\u017en\u00ed z\u00edskat p\u0159\u00edstup, a s jakou m\u00edrou viditelnosti. Pot\u00e9 se pokus\u00edme odpov\u011bd\u011bt na n\u011bkolik dal\u0161\u00edch ot\u00e1zek. Je lep\u0161\u00ed sponzorovat t\u00fdmov\u00fd, nebo individu\u00e1ln\u00ed sport? Je lep\u0161\u00ed sponzorovat ligu nebo t\u00fdm? Je lep\u0161\u00ed sponzorovat sportovce nebo t\u00fdm? Jak\u00e9 jsou mo\u017en\u00e9 ne\u017e\u00e1douc\u00ed vedlej\u0161\u00ed \u00fa\u010dinky jednotliv\u00fdch discipl\u00edn? Jsou n\u011bkter\u00e9 sporty v\u00edce ohro\u017eeny ne\u017e jin\u00e9? Je mo\u017en\u00e9 p\u0159i pe\u010dliv\u00e9m pl\u00e1nov\u00e1n\u00ed n\u011bkter\u00e1 z t\u011bchto rizik zm\u00edrnit? M\u016f\u017eeme se chr\u00e1nit i smluvn\u011b?<\/p>\n<p>Za\u010dn\u011bme n\u00e1klady, kter\u00e9 budeme muset sladit s dostupn\u00fdm <b>rozpo\u010dtem<\/b>, z\u00e1kladem ka\u017ed\u00e9 obchodn\u00ed operace. Bez rozpo\u010dtu z\u016fst\u00e1v\u00e1me ve virtu\u00e1ln\u00edm sv\u011bt\u011b hypot\u00e9z.<\/p>\n<h2>Kolik stoj\u00ed sponzoring ve fotbale?<\/h2>\n<p>Vzhledem k rozs\u00e1hlosti t\u00e9matu se omez\u00edme na n\u011bkolik p\u0159\u00edklad\u016f. Za\u010dn\u011bme hodnotami partnerstv\u00ed dres\u016f v <b>Premier League<\/b> pro sez\u00f3nu 2024\/2025 v abecedn\u00edm po\u0159ad\u00ed, pokud jsou k dispozici, uv\u00e1d\u00edme tak\u00e9 hodnoty sponzora Manica, kter\u00e9 v n\u011bkter\u00fdch p\u0159\u00edpadech (Arsenal, Man City, United, Liverpool a Tottenham maj\u00ed v\u00fdznamn\u00e9 hodnoty) (1).<\/p>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19641 size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/audience-1866738_1280-2.jpg\" alt=\"Sponzoring fotbalu\" width=\"600\" height=\"276\" \/>Sponzoring ve fotbale<\/strong><strong> <\/strong><\/h2>\n<table width=\"1306\">\n<tbody>\n<tr>\n<td width=\"167\">T\u00fdm<\/td>\n<td width=\"164\">Sponzor tri\u010dka<\/td>\n<td width=\"242\">Pr\u016fmysl<\/td>\n<td width=\"106\">Hodnota<\/td>\n<td width=\"74\">Doba trv\u00e1n\u00ed<\/td>\n<td width=\"136\">Sponzor ruk\u00e1v\u016f<\/td>\n<td width=\"256\">Pr\u016fmysl<\/td>\n<td width=\"93\">Hodnota<\/td>\n<td width=\"68\">Doba trv\u00e1n\u00ed<\/td>\n<\/tr>\n<tr>\n<td>Arsenal<\/td>\n<td>Emirates<\/td>\n<td>Leteck\u00e1 spole\u010dnost<\/td>\n<td>Velk\u00e1 Brit\u00e1nie 50 milion\u016f liber<\/td>\n<td>2028<\/td>\n<td>N\u00e1v\u0161t\u011bva Rwandy<\/td>\n<td>Cestovn\u00ed ruch<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 10 mil.<\/td>\n<td>2025<\/td>\n<\/tr>\n<tr>\n<td>Aston Villa<\/td>\n<td>Betano<\/td>\n<td>Hazardn\u00ed hry<\/td>\n<td>Velk\u00e1 Brit\u00e1nie 20 milion\u016f liber<\/td>\n<td>2026<\/td>\n<td>Obchodn\u00ed n\u00e1rod<\/td>\n<td>Finan\u010dn\u00ed slu\u017eby &#8211; obchodn\u00ed platforma<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 2 mil.<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Bournemouth<\/td>\n<td>bj88<\/td>\n<td>Hazardn\u00ed hry<\/td>\n<td>Velk\u00e1 Brit\u00e1nie 8 milion\u016f liber<\/td>\n<td>2026<\/td>\n<td>LEOS International<\/td>\n<td>Developer nemovitost\u00ed<\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Brentford<\/td>\n<td>Hollywoodsk\u00e9 s\u00e1zky<\/td>\n<td>Hazardn\u00ed hry<\/td>\n<td>Velk\u00e1 Brit\u00e1nie 4 miliony liber<\/td>\n<td><\/td>\n<td>PensionBee<\/td>\n<td>Finan\u010dn\u00ed slu\u017eby &#8211; poskytovatel penzijn\u00edho p\u0159ipoji\u0161t\u011bn\u00ed online<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 1 mil.<\/td>\n<td>2025<\/td>\n<\/tr>\n<tr>\n<td>Brighton &amp; Hove Albion<\/td>\n<td>American Express<\/td>\n<td>Finan\u010dn\u00ed slu\u017eby<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 100 mil.<\/td>\n<td>25 -2031<\/td>\n<td>Zku\u0161enosti z Kissimmee<\/td>\n<td>Cestovn\u00ed ruch<\/td>\n<td><\/td>\n<td>V\u00edce let<\/td>\n<\/tr>\n<tr>\n<td>Chelsea<\/td>\n<td>Damac Properties<\/td>\n<td>Developer nemovitost\u00ed<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 3 mil.<\/td>\n<td>konec roku 2025<\/td>\n<td>Live Nation<\/td>\n<td>Z\u00e1bava<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 2,5 mil.<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Crystal Palace<\/td>\n<td>Net88<\/td>\n<td>Hazardn\u00ed hry<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 6,5 mil.<\/td>\n<td><\/td>\n<td>Kaiyun Sports<\/td>\n<td>Hazardn\u00ed hry<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 2 mil.<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Everton<\/td>\n<td>Stake.com<\/td>\n<td>Hazardn\u00ed hry<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 10 mil.<\/td>\n<td>neohl\u00e1\u0161en\u00e9<\/td>\n<td>Christopher Ward<\/td>\n<td>Hodinky<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 1,5 mil.<\/td>\n<td>Neohl\u00e1\u0161en\u00e9<\/td>\n<\/tr>\n<tr>\n<td>Fulham<\/td>\n<td>SBOTOP<\/td>\n<td>Hazardn\u00ed hry<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 10 mil.<\/td>\n<td><\/td>\n<td>WebBeds<\/td>\n<td>Cestovn\u00ed ruch<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 600k<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Ipswich Town<\/td>\n<td>#NOME?<\/td>\n<td>Z\u00e1bava<\/td>\n<td><\/td>\n<td><\/td>\n<td>HaloITSM<\/td>\n<td>Software pro spr\u00e1vu slu\u017eeb<\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Leicester City<\/td>\n<td>BC.Game<\/td>\n<td>Hazardn\u00ed hry<\/td>\n<td><\/td>\n<td><\/td>\n<td>Bia Saigon (ThaiBev)<\/td>\n<td>N\u00e1poje<\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Liverpool<\/td>\n<td>Standard Chartered<\/td>\n<td>Finan\u010dn\u00ed slu\u017eby a bankovnictv\u00ed<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 50 mil.<\/td>\n<td>2027<\/td>\n<td>Expedia<\/td>\n<td>Cestovn\u00ed ruch<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 9 mil.<\/td>\n<td>2027<\/td>\n<\/tr>\n<tr>\n<td>Manchester City<\/td>\n<td>Etihad Airways<\/td>\n<td>Leteck\u00e1 spole\u010dnost<\/td>\n<td>VELK\u00c1 BRIT\u00c1NIE \u00a3 67,5<\/td>\n<td>V\u00edce ne\u017e rok<\/td>\n<td>OKX<\/td>\n<td>Finan\u010dn\u00ed slu\u017eby &#8211; kryptografie<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 20 mil.<\/td>\n<td>V\u00edce ne\u017e rok<\/td>\n<\/tr>\n<tr>\n<td>Manchester United<\/td>\n<td>Snapdragon<\/td>\n<td>Telekomunika\u010dn\u00ed za\u0159\u00edzen\u00ed a polovodi\u010de<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 60 mil.<\/td>\n<td>2029<\/td>\n<td>Technologie DXC<\/td>\n<td>IT a poradensk\u00e9 slu\u017eby<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 20 mil.<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Newcastle United<\/td>\n<td>Sela<\/td>\n<td>Z\u00e1bava a pohostinnost<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 20 mil.<\/td>\n<td>V\u00edce ne\u017e rok<\/td>\n<td>Poledne<\/td>\n<td>E-commerce<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 7,5 mil.<\/td>\n<td>2025<\/td>\n<\/tr>\n<tr>\n<td>Nottingham Forest<\/td>\n<td>Kaiyun Sports<\/td>\n<td>Hazardn\u00ed hry<\/td>\n<td><\/td>\n<td>2025<\/td>\n<td>Ideagen<\/td>\n<td>Software<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 2 mil.<\/td>\n<td>2025<\/td>\n<\/tr>\n<tr>\n<td>Southampton<\/td>\n<td>Rollbit<\/td>\n<td>Hazardn\u00ed hry<\/td>\n<td><\/td>\n<td><\/td>\n<td>Plavby spole\u010dnosti P&amp;O<\/td>\n<td>Cestovn\u00ed ruch<\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Tottenham Hotspur<\/td>\n<td>AIA<\/td>\n<td>\u017divotn\u00ed poji\u0161t\u011bn\u00ed a finan\u010dn\u00ed slu\u017eby<\/td>\n<td colspan=\"2\">Spojen\u00e9 kr\u00e1lovstv\u00ed \u00a3 320 mil. 2019-2027<\/td>\n<td>Kraken<\/td>\n<td>Finan\u010dn\u00ed slu\u017eby &#8211; kryptografick\u00e1 platforma<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 10 mil.<\/td>\n<td>2027<\/td>\n<\/tr>\n<tr>\n<td>West Ham United<\/td>\n<td>Betway<\/td>\n<td>Hazardn\u00ed hry<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 10 mil.<\/td>\n<td>2025<\/td>\n<td>Intuit QuickBooks<\/td>\n<td>Finan\u010dn\u00ed slu\u017eby &#8211; \u00fa\u010detn\u00ed software<\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Wolverhampton Wanderers<\/td>\n<td>DEBET<\/td>\n<td>Hazardn\u00ed hry<\/td>\n<td><\/td>\n<td>2026<\/td>\n<td>JD Sports<\/td>\n<td>Maloobchodn\u00ed prodej sportovn\u00edch pot\u0159eb<\/td>\n<td>Velk\u00e1 Brit\u00e1nie \u00a3 2 mil.<\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Prostor na prav\u00e9m ruk\u00e1vu (jedin\u00fd voln\u00fd) nejd\u016fle\u017eit\u011bj\u0161\u00edch t\u00fdm\u016f anglick\u00e9 Premier League je nab\u00edzen za 100 000 liber za centimetr \u010dtvere\u010dn\u00ed&#8230;.. To by v\u00e1m m\u011blo d\u00e1t jasnou p\u0159edstavu o tom, jak\u00fd rozpo\u010det pot\u0159ebujete, pokud chcete mezi sponzory t\u00e9to ligy vyniknout (2).<\/p>\n<p>P\u0159edpokl\u00e1d\u00e1m, \u017ee v\u00e1s nezaj\u00edmaj\u00ed billboardy a LED obrazovky kolem h\u0159i\u0161t\u011b: n\u00e1stroj, <a href=\"https:\/\/rtrsports.com\/en\/blog\/sponsor-a-team-sport\/\">o kter\u00e9m jsme v minulosti diskutovali<\/a> a kter\u00fd se mi nel\u00edb\u00ed a kter\u00fd lze pou\u017e\u00edt za mnohem men\u0161\u00ed rozpo\u010det, ale s mal\u00fdm efektem.<\/p>\n<h2><strong>A v It\u00e1lii? P\u00e1r p\u0159\u00edklad\u016f z na\u0161eho fotbalu <\/strong><\/h2>\n<h3><strong>Sponzor AS Roma 2025<\/strong><\/h3>\n<p>Sponzor dres\u016f m\u00e1 hodnotu <b>12,5 milionu eur<\/b> za sez\u00f3nu a je j\u00edm spole\u010dnost <b>Rij\u00e1d Season,<\/b> plus 6 milion\u016f eur od zadn\u00edho sponzora, spole\u010dnosti <b>Auberge Resort<\/b>.<\/p>\n<h3>Sponzor AC Milan 2025<\/h3>\n<p>Hlavn\u00ed sponzor, spole\u010dnost Fly Emirates, m\u00e1 hodnotu p\u0159ibli\u017en\u011b 30 milion\u016f eur, d\u00e1le spole\u010dnost MSC Cruises, kter\u00e1 je sponzorem ruk\u00e1vu, 5 milion\u016f eur a zadn\u00ed sponzor Bit Panda dal\u0161\u00edch 5 milion\u016f eur.<\/p>\n<p>Pokud se nechcete objevit na dresech, ale chcete vyu\u017e\u00edt v\u0161ech marketingov\u00fdch pr\u00e1v ofici\u00e1ln\u00edho partnera, m\u016f\u017eeme odhadnout, \u017ee pro t\u00fdmy druh\u00e9 \u00farovn\u011b v Serii A by tento typ bal\u00ed\u010dku (tj. bez viditelnosti na dresech, ale s webov\u00fdmi str\u00e1nkami, pozad\u00edm a ozna\u010den\u00edm na h\u0159i\u0161ti) sta\u010dil na 100 000 eur.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/04\/Formula-1-sponsorship-scaled-copia-600x300.webp\" alt=\"Agentura pro sponzoring Formule 1 a agentura pro sponzoring motoristick\u00e9ho sportu\" width=\"762\" height=\"381\" class=\"aligncenter wp-image-280787\" srcset=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/04\/Formula-1-sponsorship-scaled-copia-600x300.webp 600w, https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/04\/Formula-1-sponsorship-scaled-copia-300x150.webp 300w, https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/04\/Formula-1-sponsorship-scaled-copia-768x384.webp 768w, https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/04\/Formula-1-sponsorship-scaled-copia-1536x768.webp 1536w, https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/04\/Formula-1-sponsorship-scaled-copia-2048x1024.webp 2048w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><\/p>\n<h2>Kolik stoj\u00ed sponzoring Formule 1?<\/h2>\n<p>Sponzoring v F1 za\u017e\u00edv\u00e1 zlat\u00e9 obdob\u00ed. Zde je p\u0159ehled toho, co se bude d\u00edt v roce 2025 podle <a href=\"https:\/\/www.blackbookmotorsport.com\/news\/f1-sponsorship-spend-revenue-liberty-media-ampere-analysis-viagogo-march-2025\/\">BlackBook of motorsport<\/a>.<\/p>\n<p>Investice do t\u00fdmu F1 jsou zna\u010dn\u00e9, i kdy\u017e up\u0159\u00edmn\u011b \u0159e\u010deno, mezi titul\u00e1rn\u00edmi sponzory (v hodnot\u011b des\u00edtek milion\u016f dolar\u016f) a partnery ni\u017e\u0161\u00ed \u00farovn\u011b (t\u00e9m\u011b\u0159 v\u017edy kolem 1 milionu liber) je obrovsk\u00fd rozd\u00edl.<\/p>\n<p>N\u00ed\u017ee je uvedena hodnota, kterou odborn\u00edci p\u0159isuzuj\u00ed titul\u00e1rn\u00edm sponzor\u016fm t\u00fdm\u016f F1 v roce 2025.<\/p>\n<table width=\"533\">\n<tbody>\n<tr>\n<td width=\"117\">T\u00fdm<\/td>\n<td width=\"114\">Titul Partner<\/td>\n<td width=\"133\">Hodnota transakce<\/td>\n<td width=\"169\">Po\u010d\u00e1te\u010dn\u00ed rok<\/td>\n<\/tr>\n<tr>\n<td>Mercedes<\/td>\n<td>Petronas<\/td>\n<td>A\u017e 75 milion\u016f USD\/rok<\/td>\n<td>Obnoven\u00ed po roce 2026<\/td>\n<\/tr>\n<tr>\n<td>Red Bull Racing<\/td>\n<td>Oracle<\/td>\n<td>60 milion\u016f USD\/rok<\/td>\n<td>2022<\/td>\n<\/tr>\n<tr>\n<td>Ferrari<\/td>\n<td>HP<\/td>\n<td>60 milion\u016f USD ro\u010dn\u011b<\/td>\n<td>2024<\/td>\n<\/tr>\n<tr>\n<td>McLaren<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Alpine<\/td>\n<td>BWT<\/td>\n<td>25 milion\u016f USD\/rok<\/td>\n<td>2022<\/td>\n<\/tr>\n<tr>\n<td>Aston Martin<\/td>\n<td>Aramco<\/td>\n<td>30 milion\u016f USD\/rok<\/td>\n<td>2024<\/td>\n<\/tr>\n<tr>\n<td>HAAS<\/td>\n<td>MoneyGram<\/td>\n<td>20 milion\u016f USD\/rok<\/td>\n<td>2023<\/td>\n<\/tr>\n<tr>\n<td>Sauber<\/td>\n<td>Pod\u00edl<\/td>\n<td>33 milion\u016f USD ro\u010dn\u011b<\/td>\n<td>2024<\/td>\n<\/tr>\n<tr>\n<td>Visa CashApp RB<\/td>\n<td>Aplikace Visa &amp; Cash App<\/td>\n<td>30 milion\u016f USD\/rok<\/td>\n<td>2024<\/td>\n<\/tr>\n<tr>\n<td>Williams<\/td>\n<td>Atlassian<\/td>\n<td>A\u017e 35 milion\u016f USD ro\u010dn\u011b<\/td>\n<td>2025<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><\/h2>\n<p>Investice do sponzorov\u00e1n\u00ed t\u00fdmu F1 jsou velmi rozd\u00edln\u00e9 &#8211; titul\u00e1rn\u00ed sponzo\u0159i mohou m\u00edt hodnotu stovek milion\u016f eur, zat\u00edmco n\u00edzkoprahov\u00ed partne\u0159i se \u010dasto pohybuj\u00ed kolem 100 000 eur (5).<\/p>\n<p>Jako p\u0159\u00edklad uv\u00e1d\u00edme sponzory a partnery t\u00fdmu <b>Scuderia Ferrari<\/b>, kter\u00fd pat\u0159\u00ed k nejpresti\u017en\u011bj\u0161\u00edm t\u00fdm\u016fm <b>Formule 1<\/b>.<\/p>\n<table width=\"589\" height=\"423\">\n<tbody>\n<tr>\n<td width=\"68\">Sponzor<\/td>\n<td width=\"68\">Typ<\/td>\n<td width=\"193\">Odhadovan\u00e1 ro\u010dn\u00ed investice<\/td>\n<td width=\"68\">Pozn\u00e1mky<\/td>\n<td width=\"68\"><\/td>\n<td width=\"68\"><\/td>\n<\/tr>\n<tr>\n<td>HP<\/td>\n<td>Titul\u00e1rn\u00ed sponzor<\/td>\n<td>70 milion\u016f dolar\u016f<\/td>\n<td colspan=\"3\">Nejv\u011bt\u0161\u00ed jednor\u00e1zov\u00e1 dohoda od roku 2024<\/td>\n<\/tr>\n<tr>\n<td>UniCredit<\/td>\n<td>Hlavn\u00ed sponzor<\/td>\n<td>~60 milion\u016f USD (odhad)<\/td>\n<td colspan=\"3\">Od roku 2025 nahrad\u00ed Santander<\/td>\n<\/tr>\n<tr>\n<td>Shell<\/td>\n<td>Hlavn\u00ed sponzor<\/td>\n<td>~35 milion\u016f dolar\u016f (odhad)<\/td>\n<td colspan=\"3\">Dlouhodob\u00fd technick\u00fd a finan\u010dn\u00ed<\/td>\n<\/tr>\n<tr>\n<td>IBM<\/td>\n<td>Hlavn\u00ed sponzor<\/td>\n<td>Nezve\u0159ejn\u011bno<\/td>\n<td colspan=\"3\">Partnerstv\u00ed v oblasti technologi\u00ed a dat od roku 2025<\/td>\n<\/tr>\n<tr>\n<td>Puma<\/td>\n<td>Hlavn\u00ed sponzor<\/td>\n<td>Nezve\u0159ejn\u011bno<\/td>\n<td colspan=\"3\">Oble\u010den\u00ed a zbo\u017e\u00ed<\/td>\n<\/tr>\n<tr>\n<td>VGW Play<\/td>\n<td>Hlavn\u00ed sponzor<\/td>\n<td>Nezve\u0159ejn\u011bno<\/td>\n<td colspan=\"2\">Hern\u00ed sektor<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Vantage Markets<\/td>\n<td>Ofici\u00e1ln\u00ed sponzor<\/td>\n<td>Nezve\u0159ejn\u011bno<\/td>\n<td colspan=\"3\">Novinka v roce 2025, finan\u010dn\u00ed slu\u017eby<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Je z\u0159ejm\u00e9, \u017ee s p\u016fsobiv\u00fdmi marketingov\u00fdmi p\u0159\u00ednosy a mimo\u0159\u00e1dn\u00fdmi v\u00fdnosy z hlediska image jsou spojeny zna\u010dn\u00e9 n\u00e1klady, co\u017e je snadno pochopiteln\u00e9. Kliknut\u00edm na <a href=\"http:\/\/www.theedgemarkets.com\/article\/petronas-continues-reap-benefits-f1-participation\">tento odkaz<\/a> si m\u016f\u017eete p\u0159e\u010d\u00edst o v\u00fdhod\u00e1ch, kter\u00e9 <b>spole\u010dnost Petronas<\/b> z\u00edskala d\u00edky <b>titul\u00e1rn\u00edmu sponzorstv\u00ed<\/b> <b>t\u00fdmu Mercedes F1<\/b> za investici p\u0159ibli\u017en\u011b 40 milion\u016f liber ro\u010dn\u011b. Podle den\u00edku Mail je 1 milion liber minimum, kter\u00e9 je nutn\u00e9 k um\u00edst\u011bn\u00ed zna\u010dky na kombin\u00e9zu <b>Lewise Hamiltona<\/b>, jak je uvedeno v <a href=\"https:\/\/www.dailymail.co.uk\/sport\/formulaone\/article-5518147\/Lewis-Hamilton-wear-112m-worth-sponsors-new-F1-race-suit.html\">tomto \u010dl\u00e1nku<\/a>.<\/p>\n<h2>Kolik stoj\u00ed sponzoring MotoGP?<\/h2>\n<p>Jak ji\u017e bylo na tomto blogu n\u011bkolikr\u00e1t zm\u00edn\u011bno, sponzoring MotoGP m\u00e1 \u0161irokou \u0161k\u00e1lu p\u0159\u00edstup\u016f. Trh je velmi rozmanit\u00fd, od mal\u00fdch po\u010d\u00e1te\u010dn\u00edch smluv za\u010d\u00ednaj\u00edc\u00edch na 65 000 liber a\u017e po nejv\u011bt\u0161\u00ed titul\u00e1rn\u00ed sponzorstv\u00ed dosahuj\u00edc\u00ed 10-15 milion\u016f liber. Neexistuj\u00ed \u017e\u00e1dn\u00e9 p\u0159edem stanoven\u00e9 bal\u00ed\u010dky ani ceny, ale zkusme se pod\u00edvat, co si za jakou \u010d\u00e1stku m\u016f\u017eete koupit.<\/p>\n<h3>65 000 \u20ac &#8211; Partner<\/h3>\n<p>Pro n\u011bkter\u00e9 t\u00fdmy na startovn\u00edm ro\u0161tu je to vstupn\u00ed \u00farove\u0148 do nejvy\u0161\u0161\u00ed t\u0159\u00eddy. Zakoup\u00edte si marketingov\u00e1 a komunika\u010dn\u00ed pr\u00e1va, kter\u00e1 v\u00e1m umo\u017en\u00ed vypr\u00e1v\u011bt velk\u00fd p\u0159\u00edb\u011bh. Na druhou stranu viditelnost nen\u00ed \u017e\u00e1dn\u00e1 nebo je minim\u00e1ln\u00ed a m\u016f\u017ee se omezit na mal\u00e9 logo na dopravn\u00edch prost\u0159edc\u00edch nebo pozad\u00ed.<\/p>\n<h3>70 000 \u20ac &#8211; 150 000 \u20ac Technick\u00fd sponzor \/ ofici\u00e1ln\u00ed sponzor<\/h3>\n<p>Za tuto cenu m\u016f\u017eete za\u010d\u00edt m\u00edt svou zna\u010dku na kole nebo na kombin\u00e9ze jezdce, pokud se jedn\u00e1 o satelitn\u00ed t\u00fdmy nebo neofici\u00e1ln\u00ed v\u00fdrobce.<\/p>\n<p>Logo se objevuje tak\u00e9 na dopravn\u00edch prost\u0159edc\u00edch, webov\u00fdch str\u00e1nk\u00e1ch a dal\u0161\u00edch komunika\u010dn\u00edch n\u00e1stroj\u00edch t\u00fdmu. Tato viditelnost, i kdy\u017e omezen\u00e1, umo\u017e\u0148uje ur\u010ditou n\u00e1vratnost z hlediska image a vytv\u00e1\u0159\u00ed pov\u011bdom\u00ed o zna\u010dce v digit\u00e1ln\u00edch i tradi\u010dn\u00edch m\u00e9di\u00edch.<\/p>\n<h3>150 000 &#8211; 500 000 Ofici\u00e1ln\u00ed sponzor<\/h3>\n<p>Tato \u010d\u00e1stka umo\u017e\u0148uje dostatek m\u00edsta v satelitn\u00edch a neofici\u00e1ln\u00edch t\u00fdmech a tak\u00e9 umo\u017e\u0148uje oslovit ofici\u00e1ln\u00ed t\u00fdmy nejvy\u0161\u0161\u00ed \u00farovn\u011b, i kdy\u017e za men\u0161\u00ed prostor. Mo\u017enosti aktivace se n\u00e1sob\u00ed, diskuse o pohostinnosti a B2B se st\u00e1vaj\u00ed relevantn\u00edmi a ve smlouv\u00e1ch se za\u010d\u00ednaj\u00ed objevovat mo\u017enosti vyu\u017eit\u00ed p\u0159edv\u00e1d\u011bc\u00edch kol, vystoupen\u00ed jezdc\u016f na firemn\u00edch akc\u00edch apod. P\u0159esto\u017ee se nejedn\u00e1 o obrovsk\u00e9 \u010d\u00e1stky, vy\u017eaduj\u00ed velmi jasn\u00e1 po\u010d\u00e1te\u010dn\u00ed strategick\u00e1 rozhodnut\u00ed, kter\u00e1 vy\u017eaduj\u00ed dobr\u00e9 pl\u00e1nov\u00e1n\u00ed v p\u0159edchoz\u00edm obdob\u00ed.<\/p>\n<h3>500 000 \u20ac &#8211; 2\/3 miliony \u20ac Ofici\u00e1ln\u00ed sponzor prvn\u00ed \u00farovn\u011b<\/h3>\n<p>Tento rozpo\u010det v\u00e1m umo\u017en\u00ed vyjedn\u00e1vat s jak\u00fdmkoli t\u00fdmem mistrovstv\u00ed sv\u011bta o pozic\u00edch s dobrou viditelnost\u00ed: budete m\u00edt mimo\u0159\u00e1dn\u00fd prostor v neofici\u00e1ln\u00edch t\u00fdmech druh\u00e9 \u00farovn\u011b a zaj\u00edmav\u00e9 pozice v t\u00fdmech, kter\u00e9 trvale boduj\u00ed. Z\u00e1sadn\u00ed za\u010d\u00edn\u00e1 b\u00fdt strategie, kterou chcete uplat\u0148ovat, p\u0159i\u010dem\u017e je t\u0159eba m\u00edt na pam\u011bti, \u017ee v\u011bt\u0161\u00ed prostor nemus\u00ed v\u017edy odpov\u00eddat v\u011bt\u0161\u00edm marketingov\u00fdm v\u00fdsledk\u016fm. V neposledn\u00ed \u0159ad\u011b je k dispozici bohat\u00e9 mno\u017estv\u00ed komunika\u010dn\u00edch pr\u00e1v a t\u00fdmov\u00e1 podpora pro v\u0161echny komunika\u010dn\u00ed a B2B operace.<\/p>\n<h3>3 &#8211; 5 milion\u016f eur &#8211; hlavn\u00ed sponzor<\/h3>\n<p>Jak je z\u0159ejm\u00e9, na t\u011bchto \u00farovn\u00edch ji\u017e pat\u0159\u00edme mezi nejv\u00fdznamn\u011bj\u0161\u00ed sponzory v \u0161ampion\u00e1tu. Investovat tyto \u010d\u00e1stky znamen\u00e1 nejen z\u00edskat mimo\u0159\u00e1dnou image a pov\u011bdom\u00ed o zna\u010dce na v\u0161ech \u00fazem\u00edch, kter\u00e1 \u0161ampion\u00e1t pokr\u00fdv\u00e1, ale tak\u00e9 vybavit svou zna\u010dku mimo\u0159\u00e1dn\u011b siln\u00fdm komunika\u010dn\u00edm n\u00e1strojem. P\u0159edstavte si jezdce a motocykly, kter\u00e9 m\u00e1te k dispozici pro videa, komunikaci, akce, veletrhy a pob\u00eddky, a velk\u00fd po\u010det vstupenek pro va\u0161e nejlep\u0161\u00ed z\u00e1kazn\u00edky a obchodn\u00ed z\u00e1stupce na v\u0161ech 19 etap\u00e1ch mistrovstv\u00ed sv\u011bta.<\/p>\n<h3>5 milion\u016f &#8211; 12 milion\u016f &#8211; titul\u00e1rn\u00ed sponzor<\/h3>\n<p>Na vrcholu nab\u00eddky je titul\u00e1rn\u00ed sponzorstv\u00ed, co\u017e je nejvy\u0161\u0161\u00ed \u00farove\u0148 investic do sportovn\u00edho sponzoringu. Krom\u011b v\u00fd\u0161e uveden\u00e9ho v\u00e1m tyto \u010d\u00e1stky umo\u017e\u0148uj\u00ed pojmenovat t\u00fdm podle va\u0161\u00ed zna\u010dky a ozdobit kola a kombin\u00e9zy jezdc\u016f va\u0161imi barvami a grafikou. To znamen\u00e1, \u017ee se s velkou silou um\u00edst\u00edte nejen v dan\u00e9 discipl\u00edn\u011b, ale v cel\u00e9m sv\u011btov\u00e9m sportovn\u00edm prost\u0159ed\u00ed. Va\u0161e jm\u00e9no, va\u0161e zna\u010dka a va\u0161e barvy se zobrazuj\u00ed na 207 \u00fazem\u00edch, kde je mistrovstv\u00ed sv\u011bta sledov\u00e1no, a b\u011bhem 28 000 hodin ro\u010dn\u00edho vys\u00edl\u00e1n\u00ed. M\u00e1te k dispozici komunika\u010dn\u00ed n\u00e1stroj, kter\u00fd m\u016f\u017eete pou\u017e\u00edvat po cel\u00e9m sv\u011bt\u011b, ve v\u0161ech jazyc\u00edch, zat\u00edmco pohostinstv\u00ed a vozidla t\u00fdmu ve va\u0161ich barv\u00e1ch a tvarech v\u00edtaj\u00ed hosty a zvl\u00e1\u0161tn\u00ed n\u00e1v\u0161t\u011bvn\u00edky v m\u00edst\u011b, kter\u00e9 se fakticky stalo va\u0161\u00edm domovem.<\/p>\n<h2><b>Kolik stoj\u00ed sponzoring v tenise<\/b><\/h2>\n<p>Tenis za\u017e\u00edv\u00e1 obdob\u00ed velk\u00e9 popularity a \u0161t\u011bst\u00ed, \u017ee m\u00e1 bezkonkuren\u010dn\u00ed \u0161ampiony, jako jsou Sinner, Alcaraz, Djokovi\u010d a mnoho mlad\u00fdch za\u010d\u00ednaj\u00edc\u00edch hr\u00e1\u010d\u016f, posunulo tenis v posledn\u00edch letech je\u0161t\u011b v\u00fd\u0161&#8230; Kolik v\u0161ak stoj\u00ed vstup mezi raketovou elitu? Jak moc jsou vid\u011bt? A kolik toho b\u011bhem roku odehraj\u00ed?<\/p>\n<p>P\u0159edpokladem je, \u017ee \u0161pi\u010dkov\u00fd profesion\u00e1ln\u00ed tenista hraje 20 a\u017e 25 turnaj\u016f ro\u010dn\u011b. V p\u0159\u00edpad\u011b Federera, kter\u00fd se nach\u00e1z\u00ed v jin\u00e9 f\u00e1zi kari\u00e9ry, je to 14 turnaj\u016f, kter\u00e9 jsem pro zaj\u00edmavost uvedl n\u00ed\u017ee: Hopman Cup, Australian Open, Rotterdam Open, Indian Wells Masters, Miami Open, Stuttgart Open, Halle Open, Wimbledon, Cincinnati Masters, US Open, Shanghai Masters, Swiss Indoors, Paris Masters, ATP Finals.<\/p>\n<p>Zde je n\u011bkolik pokyn\u016f k rozpo\u010dtu, kter\u00fd je pot\u0159eba na tenisov\u00e9 tri\u010dko. Je t\u0159eba poznamenat, \u017ee se jedn\u00e1 o p\u0159ibli\u017en\u00e9 \u00fadaje.<\/p>\n<ul>\n<li><b>Mu\u017ei s<\/b> viditelnost\u00ed <b>mezi 100 a 50<\/b> ruk\u00e1vy s viditelnost\u00ed mezi 30 a 80K<\/li>\n<li><b>Mu\u017ei s<\/b> viditelnost\u00ed <b>mezi 50 a 20<\/b> ruk\u00e1vy 80 &#8211; 180K<\/li>\n<li><b>Mu\u017ei s<\/b> viditelnost\u00ed ruk\u00e1vu <b>20-10<\/b> mezi 120 a 250 tis\u00edci<\/li>\n<li><b>Mu\u017ei s<\/b> viditelnost\u00ed ruk\u00e1v\u016f <b>10-5<\/b> mezi 250 a 600 tis\u00edci<\/li>\n<li><b>Mu\u017ei v prvn\u00ed p\u011btce<\/b> mezi 2 a 3 miliony eur<\/li>\n<\/ul>\n<p>Mus\u00edme tedy vz\u00edt v \u00favahu, \u017ee n\u00e1\u0161 sportovec odehraje 15 a\u017e 20 turnaj\u016f ro\u010dn\u011b a \u017ee viditelnost, kterou n\u00e1m bude schopen zaru\u010dit, je p\u0159\u00edmo z\u00e1visl\u00e1 na jeho v\u00fdkonnosti&#8230; Nesta\u010d\u00ed jen jezdit na turnaje, je t\u0159eba tak\u00e9 postupovat a z\u016fstat p\u0159ed kamerami (6).<\/p>\n<h2><strong>Seznam televizn\u00edch stanic, kter\u00e9 vys\u00edlaj\u00ed F1, MotoGP, fotbal, tenis a cyklistiku<\/strong><\/h2>\n<p>Jak bylo uvedeno v\u00fd\u0161e, vybrali jsme sporty a ud\u00e1losti s celosv\u011btov\u00fdm publikem. N\u00ed\u017ee uv\u00e1d\u00edme v\u00fdb\u011br televizn\u00edch kan\u00e1l\u016f, kter\u00e9 je vys\u00edlaj\u00ed, p\u0159i\u010dem\u017e se nejedn\u00e1 o \u00fapln\u00fd seznam. Je t\u0159eba poznamenat, \u017ee na rozd\u00edl od jin\u00fdch ud\u00e1lost\u00ed, kter\u00e9 se konaj\u00ed jednou za \u010dty\u0159i roky (olympijsk\u00e9 hry a mistrovstv\u00ed sv\u011bta ve fotbale), jsme cht\u011bli up\u0159ednostnit ud\u00e1losti, kter\u00e9 se konaj\u00ed ka\u017ed\u00fd rok, a umo\u017e\u0148uj\u00ed v\u00e1m tak relativn\u011b snadno zajistit kontinuitu va\u0161ich komunika\u010dn\u00edch kampan\u00ed a v n\u011bkter\u00fdch p\u0159\u00edpadech v\u00e1m poskytuj\u00ed putovn\u00ed propaga\u010dn\u00ed platformu.<\/p>\n<p><b>Premier League:<\/b> https:\/\/en.wikipedia.org\/wiki\/List_of_Premier_League_broadcasters<\/p>\n<p><b>Serie A:<\/b> https:\/\/en.wikipedia.org\/wiki\/List_of_Serie_A_broadcasters<\/p>\n<p><b>MotoGP:<\/b> https:\/\/en.wikipedia.org\/wiki\/List_of_MotoGP_broadcasters<\/p>\n<p><b>Vys\u00edl\u00e1n\u00ed MotoGPhttps:\/\/www.motogp.com\/en\/broadcasters<\/b><\/p>\n<p><b>F1:<\/b> https:\/\/en.wikipedia.org\/wiki\/List_of_Formula_One_broadcasters<\/p>\n<p><b>Tenis:<\/b> https:\/\/tv-sports-rights.fandom.com\/wiki\/List_of_ATP_World_Tour_Masters_1000_Broadcasters<\/p>\n<p>Nyn\u00ed m\u00e1te p\u0159edstavu, kolik mus\u00edte investovat, abyste se zviditelnili v F1, MotoGP, tenise a fotbale. M\u00e1te tak\u00e9 p\u0159edstavu o po\u010dtu kan\u00e1l\u016f, kter\u00e9 je vys\u00edlaj\u00ed. Kalend\u00e1\u0159e v\u00e1m pomohou rozhodnout, zda by bylo u\u017eite\u010dn\u00e9 vyu\u017e\u00edt ud\u00e1losti, kter\u00e9 se konaj\u00ed na jin\u00fdch \u00fazem\u00edch ne\u017e na va\u0161em.<\/p>\n<p>Nyn\u00ed mus\u00edte zkontrolovat, zda jsou hodnoty sportu a va\u0161\u00ed zna\u010dky v souladu, jak vysv\u011btlujeme v tomto <a href=\"https:\/\/rtrsports.com\/en\/blog\/7-questions-to-get-started\/\">\u010dl\u00e1nku<\/a>, a pot\u00e9 se m\u016f\u017eete rozhodnout, zda, jak a kde se anga\u017eovat.<\/p>\n<p>M\u00e1te-li jak\u00e9koli dotazy nebo chcete-li z\u00edskat dal\u0161\u00ed informace, nev\u00e1hejte n\u00e1s kontaktovat na <a href=\"mailto:info@rtrsports.com\">adrese info@rtrsports.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sportovn\u00ed sponzoring m\u016f\u017ee m\u00edt hodnotu od n\u011bkolika tis\u00edc eur a\u017e po n\u011bkolik milion\u016f eur, jak dokazuje ned\u00e1vn\u00e9 partnerstv\u00ed mezi Adidasem a Realem Madrid. Abychom mohli smyslupln\u011b odpov\u011bd\u011bt na ot\u00e1zku \u201ekolik stoj\u00ed sponzoring?\u201c, mus\u00edme z\u00fa\u017eit pole na aktivity a t\u00fdmy srovnateln\u00e9 co do presti\u017ee a sledovanosti. <\/p>\n","protected":false},"author":14,"featured_media":178661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20233,20230,20229],"tags":[],"class_list":["post-284864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule1","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vyplat\u00ed se sportovn\u00ed sponzoring ve fotbale, F1, MotoGP a tenise?<\/title>\n<meta name=\"description\" content=\"Vyplat\u00ed se sportovn\u00ed sponzoring ve fotbale, F1, MotoGP a tenise? 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