{"id":286769,"date":"2023-05-17T08:45:30","date_gmt":"2023-05-17T06:45:30","guid":{"rendered":"https:\/\/rtrsports.com\/sponzorstvi-a-zviditelneni-v-automobilovem-sportu-v-digitalnim-veku\/"},"modified":"2026-10-05T11:47:41","modified_gmt":"2026-10-05T09:47:41","slug":"sponzorstvi-a-zviditelneni-v-automobilovem-sportu-v-digitalnim-veku","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/","title":{"rendered":"Sponzoring a viditelnost v motorsportu v digit\u00e1ln\u00ed dob\u011b: publikum, platformy a m\u011b\u0159en\u00ed"},"content":{"rendered":"<p><strong>V motorsportu se viditelnost sponzoringu dnes buduje na t\u0159ech \u00farovn\u00edch: vys\u00edl\u00e1n\u00ed (televize a streaming), digit\u00e1l (soci\u00e1ln\u00ed s\u00edt\u011b, video, ofici\u00e1ln\u00ed obsah) a fyzick\u00e1 p\u0159\u00edtomnost (okruh a hospitality). \u010c\u00edsla Formule 1 za rok 2025: 827 milion\u016f fanou\u0161k\u016f, 1,83 miliardy kumulativn\u00edch div\u00e1k\u016f a 6,7 milionu n\u00e1v\u0161t\u011bvn\u00edk\u016f na okruz\u00edch, rekord.<\/strong><\/p>\n<p><em>Aktualizov\u00e1no v \u0159\u00edjnu 2026.<\/em><\/p>\n<p>Od roku 2026 u\u017e Formule 1 ve Spojen\u00fdch st\u00e1tech neproch\u00e1z\u00ed tradi\u010dn\u00edm televizn\u00edm kan\u00e1lem: v\u0161echny sessions, od tr\u00e9nink\u016f po z\u00e1vod, jsou na Apple TV, p\u0159i\u010dem\u017e n\u011bkter\u00e9 z\u00e1vody a v\u0161echny tr\u00e9ninky jsou v aplikaci zdarma. Pro sponzora to neznamen\u00e1, \u017ee logo na voze m\u00e1 men\u0161\u00ed cenu: znamen\u00e1 to, \u017ee se zm\u011bnilo m\u00edsto, kde je vid\u011bt, a s n\u00edm i zp\u016fsob, jak ho m\u011b\u0159it. Zde najdete \u010d\u00edsla, na kter\u00fdch z\u00e1le\u017e\u00ed, t\u0159i \u00farovn\u011b, na nich\u017e se hraje viditelnost, a jak poznat, zda sponzoring funguje.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-126967\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/millennials-using-smartphones-outdoors-together.jpg\" alt=\"Lid\u00e9 spole\u010dn\u011b se d\u00edvaj\u00edc\u00ed na chytr\u00fd telefon venku\" width=\"600\" height=\"371\" \/><\/p>\n<h2>\u010c\u00edsla za rok 2025<\/h2>\n<p>Formule 1 odhaduje sv\u00e9 fanou\u0161ky ve sv\u011bt\u011b na 827 milion\u016f, o 12 % v\u00edce ne\u017e v p\u0159edchoz\u00edm roce a o 63 % v\u00edce ne\u017e v roce 2018. Podle Nielsenu dos\u00e1hla sezona 2025 1,83 miliardy kumulativn\u00edch div\u00e1k\u016f, o 6,8 % v\u00edce ne\u017e loni, s publikem zhruba 70 milion\u016f na ka\u017ed\u00fd z\u00e1vodn\u00ed v\u00edkend. Na\u017eivo sezona skon\u010dila rekordem 6,7 milionu n\u00e1v\u0161t\u011bvn\u00edk\u016f Velk\u00fdch cen, oproti 6,5 v roce 2024.<\/p>\n<p>Je tu i \u010d\u00edslo, kter\u00e9 se p\u0159\u00edmo t\u00fdk\u00e1 t\u011bch, kdo investuj\u00ed: od roku 2020 se po\u010det obchodn\u00edch partner\u016f \u0161ampion\u00e1tu t\u00e9m\u011b\u0159 ztrojn\u00e1sobil, z 12 na 31. V\u00edce zna\u010dek znamen\u00e1 v\u00edce hluku: viditelnost u\u017e nen\u00ed vz\u00e1cn\u00e1, je sporn\u00e1.<\/p>\n<h2>T\u0159i \u00farovn\u011b viditelnosti<\/h2>\n<ul>\n<li><strong>Vys\u00edl\u00e1n\u00ed.<\/strong> Televize a streaming nesou zna\u010dku k obrovsk\u00e9mu publiku, ale ukazuj\u00ed ji jen sekundy a v z\u00e1b\u011brech, kter\u00e9 neovl\u00e1d\u00e1te: z\u00e1le\u017e\u00ed, kde je logo na voze, na kombin\u00e9ze, na p\u0159ilb\u011b. Siln\u00e1 barva pom\u00e1h\u00e1 b\u00fdt rozpozn\u00e1n i v rychl\u00e9m z\u00e1b\u011bru: to ud\u011blala BWT s r\u016f\u017eovou, jak vypr\u00e1v\u00ed <a href=\"https:\/\/rtrsports.com\/cs\/blog\/how-and-why-does-bwt-sponsor-f1\/\">BWT ve Formuli 1<\/a>.<\/li>\n<li><strong>Digit\u00e1l.<\/strong> Soci\u00e1ln\u00ed s\u00edt\u011b, video a ofici\u00e1ln\u00ed obsah zn\u00e1sobuj\u00ed p\u0159\u00edle\u017eitosti vid\u011bt zna\u010dku a umo\u017e\u0148uj\u00ed ji vypr\u00e1v\u011bt: tady se ocen\u011bn\u00ed jako DHL Fastest Lap Award nebo spolupr\u00e1ce na obsahu st\u00e1v\u00e1 materi\u00e1lem ke sd\u00edlen\u00ed. P\u0159\u00edklady se zdroji jsou v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/dosahnout-uspechu-aktivaci-znacky-motorovych-sportu\/\">aktivace zna\u010dky v motorsportu<\/a>.<\/li>\n<li><strong>Fyzick\u00e1 p\u0159\u00edtomnost.<\/strong> Okruh je m\u00edsto, kde se firma setk\u00e1v\u00e1 se z\u00e1kazn\u00edky, partnery a zam\u011bstnanci: hospitality, setk\u00e1n\u00ed s jezdci, z\u00e1\u017eitky. V MotoGP se formule jmenuje VIP Village, vysv\u011btleno v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/co-je-motogp-vip-village-a-k-cemu-slouzi\/\">co je MotoGP VIP Village<\/a>.<\/li>\n<\/ul>\n<h2>Jak se m\u011b\u0159\u00ed digit\u00e1ln\u00ed viditelnost<\/h2>\n<p>Oslovit hodn\u011b lid\u00ed nen\u00ed tot\u00e9\u017e co b\u00fdt zapamatov\u00e1n. Zobrazen\u00ed, p\u0159ehr\u00e1n\u00ed a po\u010det sleduj\u00edc\u00edch \u0159\u00edkaj\u00ed, kolikr\u00e1t zna\u010dka pro\u0161la p\u0159ed n\u011b\u010d\u00edma o\u010dima: je to v\u00fdchoz\u00ed bod, ne v\u00fdsledek. Aby se poznalo, zda sponzoring funguje, je t\u0159eba k t\u011bmto \u010d\u00edsl\u016fm p\u0159idat alespo\u0148 jednu m\u00edru zna\u010dky (kolik lid\u00ed sponzora rozpozn\u00e1 nebo ho spoj\u00ed s t\u00fdmem) a jednu obchodn\u00ed m\u00edru (kontakty, jedn\u00e1n\u00ed, prodeje). Po\u010d\u00edtaj\u00ed se \u010d\u00edsla vybran\u00e1 p\u0159ed podpisem, jak vysv\u011btlujeme i u aktivace.<\/p>\n<h2>Co se m\u011bn\u00ed pro sponzory<\/h2>\n<p>P\u0159i tak \u0161irok\u00e9m publiku a tolika zna\u010dk\u00e1ch na ro\u0161tu rozd\u00edl ned\u011bl\u00e1 logo, ale my\u0161lenka: barva, ocen\u011bn\u00ed, v\u011bc, produkt, kter\u00e9 m\u016f\u017ee zna\u010dka ve sv\u011bt\u011b toho t\u00fdmu vlastnit. Kdo chce pochopit, kdo je dnes na ro\u0161tu, najde dohody v anal\u00fdze <a href=\"https:\/\/rtrsports.com\/cs\/blog\/the-275-sponsorship-deals-of-the-2023-formula-1-seasons\/\">sponzo\u0159i t\u00fdm\u016f F1 v roce 2026<\/a>, o rozpo\u010dtov\u00fdch hranic\u00edch je pr\u016fvodce <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">n\u00e1klady na sponzoring ve Formuli 1<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcete dostat svou zna\u010dku do Formule 1?<\/strong><br \/>RTR Sports Marketing stav\u00ed sponzoring v motorsportu od roku 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponzoring ve Formuli 1<\/a><br \/><\/div>\n<p><strong>Zdroje<\/strong>: <a href=\"https:\/\/corp.formula1.com\/formula-1-2025-season-review\/\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, rok 2025 v \u010d\u00edslech<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/formula-1s-record-breaking-2025-season-in-numbers.irq7aR8PcyAw7ysO72vJn\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, rekordn\u00ed sezona 2025<\/a>; <a href=\"https:\/\/www.blackbookmotorsport.com\/features\/f1-2025-season-review-numbers-viewership-attendance-commercial\/\" target=\"_blank\" rel=\"nofollow noopener\">Black Book Motorsport, F1 2025 v \u010d\u00edslech<\/a>; <a href=\"https:\/\/www.grandprix247.com\/2025\/12\/20\/f1-news-formula-1-2025-season-end-of-year-review\/\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, bilance sezony 2025<\/a>; <a href=\"https:\/\/www.broadcastnow.co.uk\/broadcasting\/f1-records-largest-audience-in-five-years\/5214597.article\" target=\"_blank\" rel=\"nofollow noopener\">Broadcast, nejv\u011bt\u0161\u00ed publikum za p\u011bt let<\/a>; <a href=\"https:\/\/scuderiafans.com\/formula-1-audience-continues-to-surge-with-1-83-billion-total-viewers-worldwide\/\" target=\"_blank\" rel=\"nofollow noopener\">ScuderiaFans, 1,83 miliardy div\u00e1k\u016f<\/a>; <a href=\"https:\/\/www.si.com\/onsi\/f1\/news\/f1-and-apple-confirm-united-states-tv-rights-deal-everything-you-need-to-know\" target=\"_blank\" rel=\"nofollow noopener\">Sports Illustrated, F1 a Apple ve Spojen\u00fdch st\u00e1tech<\/a>; <a href=\"https:\/\/www.techradar.com\/televisions\/streaming-devices\/go-go-go-apple-tv-is-the-official-home-of-f1-races-and-more-in-the-united-states-starting-in-2026\" target=\"_blank\" rel=\"nofollow noopener\">TechRadar, Apple TV a F1<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010casto kladen\u00e9 ot\u00e1zky<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik fanou\u0161k\u016f m\u00e1 Formule 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nFormule 1 odhaduje sv\u00e9 fanou\u0161ky ve sv\u011bt\u011b pro rok 2025 na 827 milion\u016f, o 12 % v\u00edce ne\u017e v roce 2024 a o 63 % v\u00edce ne\u017e v roce 2018. Nielsen uv\u00e1d\u00ed za sezonu 1,83 miliardy kumulativn\u00edch div\u00e1k\u016f.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kde se d\u00edvat na Formuli 1 ve Spojen\u00fdch st\u00e1tech v roce 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nNa Apple TV: v\u0161echny sessions, od tr\u00e9nink\u016f po z\u00e1vod, p\u0159i\u010dem\u017e n\u011bkter\u00e9 z\u00e1vody a v\u0161echny tr\u00e9ninky jsou v aplikaci zdarma, v r\u00e1mci p\u011btilet\u00e9 dohody.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik obchodn\u00edch partner\u016f m\u00e1 Formule 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nOd roku 2020 se partne\u0159i \u0161ampion\u00e1tu t\u00e9m\u011b\u0159 ztrojn\u00e1sobili, z 12 na 31.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak se m\u011b\u0159\u00ed digit\u00e1ln\u00ed viditelnost sponzoringu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nZobrazen\u00ed a p\u0159ehr\u00e1n\u00ed jsou v\u00fdchoz\u00ed bod; aby se poznalo, zda to funguje, je t\u0159eba i m\u00edra zna\u010dky (rozpozn\u00e1n\u00ed a spojen\u00ed s t\u00fdmem) a obchodn\u00ed m\u00edra (kontakty, jedn\u00e1n\u00ed, prodeje), vybran\u00e9 p\u0159ed podpisem.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kde se v motorsportu buduje viditelnost sponzora?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nNa t\u0159ech \u00farovn\u00edch: vys\u00edl\u00e1n\u00ed (TV a streaming), digit\u00e1l (soci\u00e1ln\u00ed s\u00edt\u011b, video a obsah) a fyzick\u00e1 p\u0159\u00edtomnost (okruh, hospitality a setk\u00e1n\u00ed).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>V motorsportu se viditelnost sponzoringu dnes buduje na t\u0159ech \u00farovn\u00edch: vys\u00edl\u00e1n\u00ed (televize a streaming), digit\u00e1l (soci\u00e1ln\u00ed s\u00edt\u011b, video, ofici\u00e1ln\u00ed obsah) a fyzick\u00e1 p\u0159\u00edtomnost (okruh a hospitality). \u010c\u00edsla Formule 1 za rok 2025: 827 milion\u016f fanou\u0161k\u016f, 1,83 miliardy kumulativn\u00edch div\u00e1k\u016f a 6,7 milionu n\u00e1v\u0161t\u011bvn\u00edk\u016f na okruz\u00edch, rekord. Aktualizov\u00e1no v \u0159\u00edjnu 2026. Od roku 2026 u\u017e Formule [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":194617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-286769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Viditelnost sponzoringu v motorsportu: digit\u00e1ln\u00ed doba<\/title>\n<meta name=\"description\" content=\"Jak se buduje viditelnost sponzoringu v motorsportu: 827 milion\u016f fanou\u0161k\u016f F1, t\u0159i \u00farovn\u011b (TV, digit\u00e1l, okruh) a jak ji m\u011b\u0159it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponzoring a viditelnost v motorsportu v digit\u00e1ln\u00ed dob\u011b: publikum, platformy a m\u011b\u0159en\u00ed\" \/>\n<meta property=\"og:description\" content=\"Jak se buduje viditelnost sponzoringu v motorsportu: 827 milion\u016f fanou\u0161k\u016f F1, t\u0159i \u00farovn\u011b (TV, digit\u00e1l, okruh) a jak ji m\u011b\u0159it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/millennials-using-smartphones-outdoors-together.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"928\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Sponzoring a viditelnost v motorsportu v digit\u00e1ln\u00ed dob\u011b: publikum, platformy a m\u011b\u0159en\u00ed\",\"datePublished\":\"2023-05-17T06:45:30+00:00\",\"dateModified\":\"2026-10-05T09:47:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/\"},\"wordCount\":934,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/millennials-using-smartphones-outdoors-together.jpg\",\"articleSection\":[\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/\",\"name\":\"Viditelnost sponzoringu v motorsportu: digit\u00e1ln\u00ed doba\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/millennials-using-smartphones-outdoors-together.jpg\",\"datePublished\":\"2023-05-17T06:45:30+00:00\",\"dateModified\":\"2026-10-05T09:47:41+00:00\",\"description\":\"Jak se buduje viditelnost sponzoringu v motorsportu: 827 milion\u016f fanou\u0161k\u016f F1, t\u0159i \u00farovn\u011b (TV, digit\u00e1l, okruh) a jak ji m\u011b\u0159it.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/millennials-using-smartphones-outdoors-together.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/millennials-using-smartphones-outdoors-together.jpg\",\"width\":1500,\"height\":928,\"caption\":\"sponzoring a digit\u00e1ln\u00ed technologie v motorsportu\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sponzoring a viditelnost v motorsportu v digit\u00e1ln\u00ed dob\u011b: publikum, platformy a m\u011b\u0159en\u00ed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli is Head of Communication &amp; Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/it.linkedin.com\\\/in\\\/emanueleventuroli\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Viditelnost sponzoringu v motorsportu: digit\u00e1ln\u00ed doba","description":"Jak se buduje viditelnost sponzoringu v motorsportu: 827 milion\u016f fanou\u0161k\u016f F1, t\u0159i \u00farovn\u011b (TV, digit\u00e1l, okruh) a jak ji m\u011b\u0159it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/","og_locale":"cs_CZ","og_type":"article","og_title":"Sponzoring a viditelnost v motorsportu v digit\u00e1ln\u00ed dob\u011b: publikum, platformy a m\u011b\u0159en\u00ed","og_description":"Jak se buduje viditelnost sponzoringu v motorsportu: 827 milion\u016f fanou\u0161k\u016f F1, t\u0159i \u00farovn\u011b (TV, digit\u00e1l, okruh) a jak ji m\u011b\u0159it.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":1500,"height":928,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/millennials-using-smartphones-outdoors-together.jpg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Emanuele Venturoli","Odhadovan\u00e1 doba \u010dten\u00ed":"17 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"Sponzoring a viditelnost v motorsportu v digit\u00e1ln\u00ed dob\u011b: publikum, platformy a m\u011b\u0159en\u00ed","datePublished":"2023-05-17T06:45:30+00:00","dateModified":"2026-10-05T09:47:41+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/"},"wordCount":934,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/millennials-using-smartphones-outdoors-together.jpg","articleSection":["Sportovn\u00ed sponzoring"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/","url":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/","name":"Viditelnost sponzoringu v motorsportu: digit\u00e1ln\u00ed doba","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/millennials-using-smartphones-outdoors-together.jpg","datePublished":"2023-05-17T06:45:30+00:00","dateModified":"2026-10-05T09:47:41+00:00","description":"Jak se buduje viditelnost sponzoringu v motorsportu: 827 milion\u016f fanou\u0161k\u016f F1, t\u0159i \u00farovn\u011b (TV, digit\u00e1l, okruh) a jak ji m\u011b\u0159it.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/millennials-using-smartphones-outdoors-together.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/millennials-using-smartphones-outdoors-together.jpg","width":1500,"height":928,"caption":"sponzoring a digit\u00e1ln\u00ed technologie v motorsportu"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Sponzoring a viditelnost v motorsportu v digit\u00e1ln\u00ed dob\u011b: publikum, platformy a m\u011b\u0159en\u00ed"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli is Head of Communication &amp; Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/cs\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/286769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=286769"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/286769\/revisions"}],"predecessor-version":[{"id":358149,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/286769\/revisions\/358149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/194617"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=286769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=286769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=286769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}