{"id":291704,"date":"2025-06-26T16:15:30","date_gmt":"2025-06-26T14:15:30","guid":{"rendered":"https:\/\/rtrsports.com\/motogp-na-rade-je-liberty-proc-je-nyni-v-sazce-budoucnost-motocykloveho-sportu\/"},"modified":"2025-07-04T12:53:42","modified_gmt":"2025-07-04T10:53:42","slug":"motogp-na-rade-je-liberty-proc-je-nyni-v-sazce-budoucnost-motocykloveho-sportu","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/liberty-media-acquisition-motogp\/","title":{"rendered":"MotoGP, na \u0159ad\u011b je Liberty: pro\u010d je nyn\u00ed v s\u00e1zce budoucnost motocyklov\u00e9ho sportu"},"content":{"rendered":"

Evropsk\u00e1 komise<\/strong> ud\u011blila spole\u010dnosti Liberty Media Corporation<\/strong> bezpodm\u00edne\u010dn\u00fd souhlas s dokon\u010den\u00edm akvizice mistrovstv\u00ed sv\u011bta MotoGP.<\/strong> Proces anexe vrcholn\u00e9 motocyklov\u00e9 sout\u011b\u017ee byl zah\u00e1jen na ja\u0159e lo\u0148sk\u00e9ho roku, aby se na podzim 2024 fyziologicky zpomalil, kdy\u017e Komise zah\u00e1jila p\u0159\u00edslu\u0161n\u00e9 kontroly mo\u017en\u00fdch st\u0159et\u016f z\u00e1jm\u016f a monopoln\u00edch rizik v motorsportu. Dne\u0161n\u00ed den je z\u00e1sadn\u00edm – a definitivn\u00edm – krokem v historick\u00e9m okam\u017eiku, jakkoli m\u00e1lo medializovan\u00e9m: zelenou dostal p\u0159echod86 % Dorny<\/strong> (medi\u00e1ln\u00ed spole\u010dnosti, kter\u00e1 dr\u017e\u00ed pr\u00e1va na MotoGP) do rukou skupiny, kter\u00e9 se poda\u0159ilo znovuobjevit Formuli 1<\/strong> a kter\u00e1 je nyn\u00ed ochotna za vrcholn\u00fd seri\u00e1l dvoukolek zaplatit 4,2 miliardy dolar\u016f<\/strong>.<\/p>\n

Dne\u0161n\u00ed den je ve v\u0161ech ohledech za\u010d\u00e1tkem nov\u00e9ho sm\u011bru<\/strong>, kter\u00fd bude m\u00edt z\u00e1sadn\u00ed vliv na p\u0159\u00ed\u0161t\u00ed desetilet\u00ed motocyklov\u00e9ho sportu – a motoristick\u00e9ho sportu obecn\u011b.<\/p>\n

K nekone\u010dnu a d\u00e1l<\/strong><\/h2>\n

Liberty Media dnes kupuje sportovn\u00ed majetek, kter\u00fd dosahuje ro\u010dn\u00edho obratu<\/a> p\u0159ibli\u017en\u011b 486 milion\u016f eur,<\/strong> co\u017e je \u010d\u00e1stka srovnateln\u00e1 s obratem t\u00fdmu Premier League, jako je Tottenham Hotspur<\/strong>, a zdaleka nedosahuje 3,65 miliardy eur Formule 1.<\/strong> Na rozd\u00edl od n\u00ed z\u00edsk\u00e1v\u00e1 MotoGP<\/strong> t\u00e9m\u011b\u0159 polovinu sv\u00fdch p\u0159\u00edjm\u016f z televizn\u00edch pr\u00e1v<\/strong>, zat\u00edmco pouze 140 milion\u016f poch\u00e1z\u00ed z poplatk\u016f za po\u0159\u00e1d\u00e1n\u00ed kalend\u00e1\u0159e, kter\u00fd se st\u00e1le prodlu\u017euje<\/strong>.<\/p>\n

Pr\u00e1v\u011b mezi t\u011bmito \u010d\u00edsly vid\u00ed Liberty prostor pro r\u016fst,<\/strong> zejm\u00e9na ve vztahu mezi n\u00e1klady na ka\u017edou Grand Prix<\/strong> pro okruhy a r\u016fstem n\u00e1v\u0161t\u011bvnosti na tribun\u00e1ch.<\/p>\n

Ka\u017ed\u00fd z 22 z\u00e1vod\u016f mistrovstv\u00ed sv\u011bta st\u00e1l \u00fazem\u00ed n\u011bco m\u00e1lo p\u0159es 6 milion\u016f eur<\/strong>, ale rekordn\u00ed po\u010det div\u00e1k\u016f zdaleka nen\u00ed zanedbateln\u00fd: Le Mans p\u0159esahuje 311 000 div\u00e1k\u016f<\/strong>, Jerez 220 000<\/strong>. Pro srovn\u00e1n\u00ed: Velk\u00e1 cena \u0160pan\u011blska formule 1, kter\u00e1 stoj\u00ed promot\u00e9rsk\u00e9 konsorcium p\u0159ibli\u017en\u011b 25 milion\u016f eur<\/strong>, zaznamenala jen n\u011bco m\u00e1lo p\u0159es 300 000 div\u00e1k\u016f<\/strong>. Toto srovn\u00e1n\u00ed nelze ignorovat, i kdy\u017e stejn\u011b tak plat\u00ed, \u017ee pr\u016fm\u011brn\u00fd div\u00e1k Formule 1 m\u00e1 vy\u0161\u0161\u00ed kupn\u00ed s\u00edlu. I to je v\u0161ak z\u0159ejm\u011b mezera, do kter\u00e9 hodl\u00e1 Liberty zas\u00e1hnout.<\/p>\n

Dal\u0161\u00ed oblast\u00ed, kter\u00e9 bude v\u011bnov\u00e1na pozornost, je sportovn\u00ed sponzoring<\/a><\/strong>, kter\u00fd nyn\u00ed pro spole\u010dnost Dorna<\/strong> p\u0159edstavuje p\u0159ibli\u017en\u011b 97 milion\u016f eur ro\u010dn\u011b. P\u0159ibli\u017en\u011b 634 milion\u016f, kter\u00e9 p\u0159ich\u00e1zej\u00ed do pokladny Formule 1,<\/strong> je je\u0161t\u011b daleko, ale zd\u00e1 se, \u017ee nov\u00fd kurz – veden\u00fd Danem Rossomondem – je zam\u011b\u0159en na p\u0159eklenut\u00ed mezery, kter\u00e1 se v posledn\u00edch letech prohloubila, nikoliv zmen\u0161ila, a to i s ohledem na vstup velk\u00fdch partner\u016f, jako jsou LVMH, Nestl\u00e9, Barilla<\/strong> a Disney<\/strong>, do paddocku F1.<\/p>\n

A\u0165 u\u017e se na to d\u00edv\u00e1te jakkoli, vize spole\u010dnosti Liberty je jasn\u00e1: MotoGP m\u00e1 takov\u00fd nevyu\u017eit\u00fd potenci\u00e1l, \u017ee ospravedl\u0148uje tak vysokou investici<\/strong>. S\u00e1zka – cokoli, jen ne \u0161eptanda – spo\u010d\u00edv\u00e1 v tom, \u017ee se alespo\u0148 \u010d\u00e1ste\u010dn\u011b zopakuje v\u00edt\u011bzn\u00fd model, kter\u00fd ji\u017e byl zaveden u Formule 1.<\/p>\n

\"sponzoring<\/p>\n

Ka\u017ed\u00e9mu podle jeho vlastn\u00edho uv\u00e1\u017een\u00ed<\/strong><\/h2>\n

MotoGP<\/strong> je nyn\u00ed t\u0159et\u00edm nejpopul\u00e1rn\u011bj\u0161\u00edm motoristick\u00fdm sportem na sv\u011bt\u011b, hned po Formuli 1<\/strong> a NASCAR<\/strong>. Je sice pravda, \u017ee Formule 1 postupn\u011b opou\u0161t\u00ed \u010dist\u011b sout\u011b\u017en\u00ed rozm\u011br a p\u0159ech\u00e1z\u00ed na rozm\u011br glob\u00e1ln\u00ed z\u00e1bavy, ale boj o druh\u00e9 m\u00edsto je\u0161t\u011b zdaleka neskon\u010dil. NASCAR<\/strong> sice po ned\u00e1vn\u00fdch politick\u00fdch kontroverz\u00edch ztratil sv\u016fj lesk, ale z\u016fst\u00e1v\u00e1 dom\u00e1c\u00edm<\/strong> gigantem, zat\u00edmco WEC, IndyCar<\/strong> a WRC<\/strong> jej doh\u00e1n\u011bj\u00ed d\u00edky chyt\u0159ej\u0161\u00edm p\u0159edpis\u016fm a p\u0159\u00edchodu nov\u00fdch v\u00fdrobc\u016f.<\/p>\n

Dvoukolky trp\u00ed prvotn\u00edm h\u0159\u00edchem, kter\u00fd je t\u011b\u017ek\u00e9 ignorovat: automobily jsou popul\u00e1rn\u011bj\u0161\u00ed a pro \u0161irokou ve\u0159ejnost nesrovnateln\u011b zn\u00e1m\u011bj\u0161\u00ed<\/strong>. Ve Velk\u00e9 Brit\u00e1nii jezd\u00ed na silnic\u00edch p\u0159ibli\u017en\u011b 34 milion\u016f automobil\u016f oproti 1,4 milionu motocykl\u016f; v USA je tento rozd\u00edl je\u0161t\u011b v\u00fdrazn\u011bj\u0161\u00ed: 284 milion\u016f automobil\u016f oproti pouh\u00fdm 8,8 milion\u016fm motocykl\u016f<\/strong>.<\/p>\n

Ze sportovn\u00edho hlediska jsou v\u0161ak motocyklov\u00e9 z\u00e1vody objektivn\u011b vzru\u0161uj\u00edc\u00ed<\/strong>. To nen\u00ed n\u00e1zor, ale fyzik\u00e1ln\u00ed a geometrick\u00fd fakt: motocykly jsou men\u0161\u00ed, jezd\u00ed po v\u00edce trajektori\u00edch, brzd\u00ed na del\u0161\u00ed vzd\u00e1lenosti a pomaleji zat\u00e1\u010d\u00ed – prvky, kter\u00e9 zvy\u0161uj\u00ed mo\u017enost p\u0159edj\u00ed\u017ed\u011bn\u00ed a p\u0159etla\u010dov\u00e1n\u00ed pozic. Vn\u00edm\u00e1n\u00ed rizika, trojrozm\u011brnost j\u00edzdy, kr\u00e1tk\u00e1 doba trv\u00e1n\u00ed z\u00e1vod\u016f, absence zast\u00e1vek v boxech a z\u00e1sadn\u00ed vliv lidsk\u00e9 chyby \u010din\u00ed z motocyklov\u00e9ho sportu skute\u010dn\u011b nep\u0159edv\u00eddatelnou<\/strong> pod\u00edvanou.<\/p>\n

Shrnut\u00ed: Liberty nach\u00e1z\u00ed velmi efektn\u00ed, ale m\u00e1lo praktikovan\u00fd sport. Kombinace, kter\u00e1 – a\u010dkoli nen\u00ed bez \u00faskal\u00ed – m\u016f\u017ee p\u0159in\u00e9st mimo\u0159\u00e1dn\u00e9 medi\u00e1ln\u00ed v\u00fdsledky.<\/p>\n

Spojen\u00e9 st\u00e1ty a jihov\u00fdchodn\u00ed Asie: teorie a praxe<\/strong><\/h2>\n

Spojen\u00e9 st\u00e1ty<\/strong> budou op\u011bt kl\u00ed\u010dov\u00fdm uzlem pl\u00e1nu Liberty<\/strong>, a to i p\u0159es v\u0161eobecnou nechu\u0165 americk\u00e9 ve\u0159ejnosti k dvoukolov\u00fdm vozidl\u016fm – vzd\u00e1lenost, kterou v Evrop\u011b \u010dasto podce\u0148ujeme. Zde je t\u0159eba jasn\u011b rozli\u0161ovat mezi t\u011bmi, kdo sport provozuj\u00ed, a t\u011bmi, kdo jej sleduj\u00ed.<\/strong><\/p>\n

Ameri\u010dan\u00e9 m\u00e1lo pou\u017e\u00edvaj\u00ed motocykly ze struktur\u00e1ln\u00edch<\/strong> d\u016fvod\u016f :<\/strong> nedostatek z\u00e1kladn\u00edch motocykl\u016f, \u017e\u00e1dn\u00e9 \u00fav\u011brov\u00e9 linky pro osoby s kreditn\u00edm sk\u00f3re ni\u017e\u0161\u00edm ne\u017e 600<\/strong>, velk\u00e9 vzd\u00e1lenosti, nep\u0159\u00edzniv\u00e9 po\u010das\u00ed, kultura „Outlaw“ a p\u0159edev\u0161\u00edm v\u00e1\u017en\u00e9 probl\u00e9my s bezpe\u010dnost\u00ed – co\u017e je z\u00e1sadn\u00ed v zemi, kde lid\u00e9 jezd\u00ed na hodn\u011b, ale podle \u00fadaj\u016f v\u017edy h\u016f\u0159e.<\/b><\/span><\/a><\/p>\n

Aby spole\u010dnost Liberty v USA usp\u011bla, bude muset MotoGP odd\u011blit od motocyklov\u00e9ho sportu a zm\u011bnit jej\u00ed pozici na<\/strong> adrenalinovou, odv\u00e1\u017enou<\/strong> a technologickou<\/strong> pod\u00edvanou, kter\u00e1 dokonale odpov\u00edd\u00e1 po\u017eadavk\u016fm hv\u011bzdn\u00e9 z\u00e1bavy.<\/p>\n

\u017d\u00e1dn\u00fd sportovn\u00ed majetek se dnes<\/strong> neobejde bez Spojen\u00fdch st\u00e1t\u016f<\/strong>: jsou p\u0159\u00edli\u0161 d\u016fle\u017eit\u00e9 z hlediska licenc\u00ed, sponzoringu a spot\u0159eby. \u010c\u00edsla z oblasti merchandisingu a sportovn\u00edho maloobchodu hovo\u0159\u00ed sama za sebe. P\u0159\u00edpadn\u00fd \u00fasp\u011bch MotoGP na americk\u00e9 p\u016fd\u011b, kter\u00e1 je ji\u017e nyn\u00ed privilegovan\u00fdm lovi\u0161t\u011bm F1, by m\u011bl syst\u00e9mov\u00fd rozm\u011br. V tomto smyslu bude kl\u00ed\u010dov\u00e1 role Fox Sports<\/strong>, vys\u00edlac\u00ed spole\u010dnosti s elitn\u00edm portfoliem zahrnuj\u00edc\u00edm NFL, MLB a NASCAR, kter\u00e1 ned\u00e1vno podepsala v\u00edceletou smlouvu na pr\u00e1va MotoGP.<\/p>\n

Stejn\u011b slo\u017eit\u00fd je i uzel jihov\u00fdchodn\u00ed Asie, s n\u00edm\u017e si Dorna vyp\u011bstovala vztah, kter\u00fd je mo\u017en\u00e1 a\u017e p\u0159\u00edli\u0161 optimistick\u00fd. Thajsko, Malajsie, Indon\u00e9sie, Indie, Vietnam: \u00fazem\u00ed, kter\u00e1 jsou nad\u0161en\u00e1 pro motocyklov\u00fd sport, ale st\u00e1le maj\u00ed omezen\u00e9 ekonomick\u00e9 a infrastrukturn\u00ed kapacity. Asie miluje motocykly, ale zat\u00edm nen\u00ed schopna podpo\u0159it jejich komer\u010dn\u00ed r\u016fst<\/strong>. Naopak MotoGP z\u016fst\u00e1v\u00e1 pevn\u011b ukotvena v italsko-pir\u00e1tsk\u00e9 kotlin\u011b, bohu\u017eel potrestan\u00e9 desetilet\u00edmi hospod\u00e1\u0159sk\u00e9 stagnace. Od roku 2007 se HDP na obyvatele ve \u0160pan\u011blsku sn\u00ed\u017eil o 2,7 % a v It\u00e1lii o 9,8 %, co\u017e je \u00fadaj, kter\u00fd jasn\u011b ilustruje zmen\u0161uj\u00edc\u00ed se disponibiln\u00ed zdroje.<\/p>\n

Zm\u011bna tempa<\/strong><\/h2>\n

Ne v\u0161echno, co fungovalo ve Formuli 1, se d\u00e1 pou\u017e\u00edt i v MotoGP<\/strong>. N\u011bkter\u00e9 strategie lze zopakovat, jin\u00e9 ne – a to je zcela fyziologick\u00e9. Jist\u00e1 je snaha p\u0159em\u011bnit MotoGP z „vrcholu motocyklov\u00fdch z\u00e1vod\u016f“ na „vrchol z\u00e1bavy“, jak ji\u017e avizovalo nov\u00e9 tvrzen\u00ed„Nejvzru\u0161uj\u00edc\u00ed sport na Zemi<\/em>„, kter\u00e9 se objevilo na panelech paddocku 2025.<\/p>\n

MotoGP se mus\u00ed st\u00e1t glob\u00e1ln\u00ed platformou pro zna\u010dky<\/strong>: modern\u00ed, digit\u00e1ln\u00ed a hodnotov\u011b orientovanou. Zaveden\u00ed aplikac\u00ed, pokro\u010dil\u00fdch syst\u00e9m\u016f sb\u011bru dat, digit\u00e1ln\u00edch pr\u016fkaz\u016f a obnoven\u00e9 identity zna\u010dky jsou prvn\u00edmi kroky k \u0161ir\u0161\u00ed transformaci.<\/p>\n

Nen\u00ed to jen ot\u00e1zka ekonomiky, i kdy\u017e na pen\u011bz\u00edch z\u00e1le\u017e\u00ed. Velk\u00e9 spot\u0159ebitelsk\u00e9 zna\u010dky, od LVMH po LEGO, jsou dnes katalyz\u00e1tory popularity a anga\u017eovanosti, ale platformy, do kter\u00fdch investuj\u00ed, si vyb\u00edraj\u00ed podle toho, jak dok\u00e1\u017e\u00ed proniknout do popul\u00e1rn\u00ed kultury<\/strong>. Pot\u0159ebuj\u00ed velk\u00e9 p\u0159\u00edb\u011bhy a MotoGP se bez nich rozhodn\u011b neobejde. P\u0159edev\u0161\u00edm jsou v\u0161ak zapot\u0159eb\u00ed velk\u00e9 sc\u00e9ny, kter\u00e9 je budou vypr\u00e1v\u011bt.<\/p>\n

Cesta bude dlouh\u00e1, hrbolat\u00e1 a ne bez p\u0159ek\u00e1\u017eek. Ale tak\u00e9 nevyhnuteln\u00e1<\/strong>. P\u0159\u00ed\u0161t\u00edch p\u011bt a\u017e deset let bude mo\u017en\u00e1 nejd\u016fle\u017eit\u011bj\u0161\u00edch v historii modern\u00edho motocyklov\u00e9ho sportu.<\/p>\n

\"sponzoring<\/p>\n

\u017d\u00e1dn\u00e9 voln\u00e9 m\u00edsto<\/strong><\/h2>\n

Na americk\u00fdch motelech je n\u00e1pis„Volno nen\u00ed“,<\/strong> kdy\u017e jsou v\u0161echny pokoje obsazen\u00e9. Dokonal\u00e1 metafora pro modern\u00ed a pravd\u011bpodobn\u011b ne\u010dekan\u00e9 dilema, kter\u00e9mu \u010del\u00ed Liberty: Formule 1 je pln\u00e1. Pro sponzory, partnery ani okruhy u\u017e nejsou voln\u00e1 m\u00edsta. Je to sice dobr\u00fd probl\u00e9m, ale p\u0159esto je to probl\u00e9m. Des\u00edtky zna\u010dek v oblasti digitalizace, um\u011bl\u00e9 inteligence, elektronick\u00fdch plateb, kybernetick\u00e9 bezpe\u010dnosti, kter\u00e9 nemaj\u00ed m\u00edsto a jsou -zcela up\u0159\u00edmn\u011b \u0159e\u010deno- nuceny abdikovat. Je to ot\u00e1zka nemovitost\u00ed, respektive voln\u00fdch m\u00edst.<\/p>\n

MotoGP<\/strong> se tak m\u016f\u017ee st\u00e1t strategick\u00fdm z\u00e1vazkem pro v\u0161echny zna\u010dky, kter\u00e9 dnes v F1 nenach\u00e1zej\u00ed prostor nebo na n\u011bj zat\u00edm nemaj\u00ed prost\u0159edky. „Za\u010dn\u011bte tady, pak uvid\u00edme, jestli se n\u00e1m poda\u0159\u00ed skok“ – to by mohlo b\u00fdt implicitn\u00ed poselstv\u00ed. A mo\u017en\u00e1 to plat\u00ed i pro okruhy, i kdy\u017e i tam se do hry dost\u00e1vaj\u00ed homologace FIA (stupn\u011b 1 a 2).<\/p>\n

Per aspera ad astra<\/strong><\/h2>\n

Obdob\u00ed „po Valentinu“ bylo pro MotoGP<\/strong> slo\u017eit\u00e9. \u010c\u00edslo 46,<\/strong> nejvlivn\u011bj\u0161\u00ed italsk\u00fd sportovec posledn\u00edch 25 let, nejen\u017ee p\u0159ivedl na okruhy zaoce\u00e1nsk\u00e9 davy, ale zp\u016fsobil revoluci v cel\u00e9 discipl\u00edn\u011b. S n\u00edm na po\u010d\u00e1tku roku 2000 Dorna dokon\u010dila p\u0159echod od motocyklov\u00e9ho sportu minulosti k tomu sou\u010dasn\u00e9mu.<\/p>\n

Dnes, o 25 let pozd\u011bji, stoj\u00edme p\u0159ed nov\u00fdm epoch\u00e1ln\u00edm zlomem.<\/strong> Z\u00e1sadn\u00ed prom\u011bna, kter\u00e1 se dotkne v\u0161ech \u00farovn\u00ed paddocku, na trati i mimo ni. Pro ty, kte\u0159\u00ed v\u011bd\u00ed, jak tento okam\u017eik vyu\u017e\u00edt, budou p\u0159\u00edle\u017eitosti obrovsk\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Evropsk\u00e1 komise ud\u011blila spole\u010dnosti Liberty Media Corporation bezpodm\u00edne\u010dn\u00fd souhlas s dokon\u010den\u00edm akvizice mistrovstv\u00ed sv\u011bta MotoGP. Proces anexe vrcholn\u00e9 motocyklov\u00e9 sout\u011b\u017ee byl zah\u00e1jen na ja\u0159e lo\u0148sk\u00e9ho roku, aby se na podzim 2024 fyziologicky zpomalil, kdy\u017e Komise zah\u00e1jila p\u0159\u00edslu\u0161n\u00e9 kontroly mo\u017en\u00fdch st\u0159et\u016f z\u00e1jm\u016f a monopoln\u00edch rizik v motorsportu. Dne\u0161n\u00ed den je z\u00e1sadn\u00edm – a definitivn\u00edm – krokem […]<\/p>\n","protected":false},"author":2,"featured_media":290883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20236,20227],"tags":[],"class_list":["post-291704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-cs","category-uncategorized-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nMotoGP, Liberty Media na tahu: budoucnost motocyklov\u00e9ho sportu je tady<\/title>\n<meta name=\"description\" content=\"MotoGP m\u011bn\u00ed k\u016f\u017ei: Liberty Media p\u0159edstavuje novou \u00e9ru pro dv\u011b kola. 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