{"id":292706,"date":"2025-06-30T12:26:17","date_gmt":"2025-06-30T10:26:17","guid":{"rendered":"https:\/\/rtrsports.com\/tymy-formule-1-2023-predstaveni-livreje-jezdci-a-sponzori-alpha-tauri-aston-martin-mclaren\/"},"modified":"2025-07-04T12:53:24","modified_gmt":"2025-07-04T10:53:24","slug":"tymy-formule-1-2023-predstaveni-livreje-jezdci-a-sponzori-alpha-tauri-aston-martin-mclaren","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/tymy-formule-1-2023-predstaveni-livreje-jezdci-a-sponzori-alpha-tauri-aston-martin-mclaren\/","title":{"rendered":"T\u00fdmy Formule 1 2023: p\u0159edstaven\u00ed, livreje, jezdci a sponzo\u0159i – Alpha Tauri, Aston Martin, McLaren"},"content":{"rendered":"

Po prvn\u00edch \u010dty\u0159ech premi\u00e9r\u00e1ch t\u00fdm\u016f MoneyGram Hass F1<\/strong>, Oracle Red Bull Racing<\/strong>, Gulf Oil Williams<\/strong> a Alfa Romeo F1 Team Stake<\/strong> p\u0159ich\u00e1zej\u00ed na \u0159adu prezentace nov\u00fdch livrej\u016f t\u00fdm\u016f Scuderia AlphaTauri<\/strong>, Aston Martin Aramco Cognizant<\/strong> a McLaren Racing<\/strong>.<\/p>\n

Druhou \u010d\u00e1st t\u00fdmov\u00fdch premi\u00e9r v sez\u00f3n\u011b 2023 Formule 1 zahajuje Scuderia AlphaTauri.<\/strong><\/h2>\n

Italsk\u00fd t\u00fdm p\u0159edstavuje nov\u00fd livrej AT04<\/strong> a novou kolekci Alpha Tauri AW23 p\u0159\u00edmo z p\u0159ehl\u00eddkov\u00fdch mol newyorsk\u00e9ho t\u00fddne m\u00f3dy.<\/p>\n

Prvn\u00ed velk\u00e1 novinka z Formule 1<\/strong> <\/a>je bezpochyby nov\u00fd titul\u00e1rn\u00ed sponzor Orlen,<\/strong> kter\u00fd je velmi viditeln\u011b um\u00edst\u011bn na kapot\u00e1\u017ei a na kombin\u00e9z\u00e1ch jezdc\u016f. Mnoz\u00ed o\u010dek\u00e1vali dominanci \u010derven\u00e9 barvy, pr\u00e1v\u011b kv\u016fli p\u0159\u00edtomnosti nov\u00e9ho partnera, ale ve skute\u010dnosti jsou podle tradice barvami nov\u00e9 AT04 modr\u00e1 a b\u00edl\u00e1.<\/p>\n

PKN ORLEN<\/strong> je jednou z nejv\u011bt\u0161\u00edch ropn\u00fdch a plyn\u00e1rensk\u00fdch spole\u010dnost\u00ed ve st\u0159edn\u00ed Evrop\u011b, glob\u00e1ln\u00ed zna\u010dkou, kter\u00e1 p\u016fsob\u00ed na 6 kontinentech ve v\u00edce ne\u017e 100 zem\u00edch sv\u011bta. Op\u011bt se potvrdilo, \u017ee Formule 1 je neuv\u011b\u0159iteln\u011b silnou glob\u00e1ln\u00ed marketingovou platformou, kter\u00e1 nab\u00edz\u00ed sponzorsk\u00e9 programy r\u016fzn\u00fdch \u00farovn\u00ed pro v\u0161echny druhy spole\u010dnost\u00ed.<\/p>\n

Potvrzen sponzor FlexBox<\/strong>, jeho\u017e logo je op\u011bt vid\u011bt na voze.<\/p>\n

T\u00fdm AlphaTauri tak\u00e9 p\u0159id\u00e1v\u00e1 partnera ve skupin\u011b
\nv oblasti zavazadel<\/a>
\n<\/strong> stejn\u011b jako dal\u0161\u00ed t\u00fdmy Formule 1. Zavazadla a cestovn\u00ed ta\u0161ky jsou pro jezdce a zam\u011bstnance, kte\u0159\u00ed celoro\u010dn\u011b cestuj\u00ed po cel\u00e9m sv\u011bt\u011b, nezbytnou sou\u010d\u00e1st\u00ed v\u00fdbavy.Jen si vzpome\u0148te, \u017ee kalend\u00e1\u0159 Formule 1 pro rok 2023 obsahuje 23 z\u00e1vod\u016f, kter\u00e9 za\u010d\u00ednaj\u00ed v b\u0159eznu v Bahrajnu a kon\u010d\u00ed v listopadu v Ab\u00fa Zab\u00ed.<\/p>\n

Spolupr\u00e1ce se \u0161v\u00e9dskou zna\u010dkou Carl Friedrik<\/strong>, nov\u00fdm ofici\u00e1ln\u00edm dodavatelem<\/strong> zavazadel t\u00fdmu, byla proto ide\u00e1ln\u00ed.<\/p>\n

Carl Friedrik je zna\u010dka ko\u017een\u00e9ho zbo\u017e\u00ed a cestovn\u00edch pot\u0159eb, kterou v roce 2012 zalo\u017eili \u0161v\u00e9d\u0161t\u00ed brat\u0159i Niklas a Mattis Oppermannovi. V r\u00e1mci tohoto partnerstv\u00ed uvedou na trh limitovanou edici p\u0159\u00edru\u010dn\u00edch zavazadel ve spolupr\u00e1ci s t\u00fdmem Scuderia AlphaTauri s exkluzivn\u00edmi barvami a materi\u00e1ly inspirovan\u00fdmi italsk\u00fdm t\u00fdmem Formule 1.<\/p>\n

\"alpha_tauri_2023\"<\/strong><\/h2>\n

McLaren slav\u00ed v\u00fdznamn\u00e9 v\u00fdro\u010d\u00ed a p\u0159edstavuje nov\u00fd v\u016fz MCL60 s nejmlad\u0161\u00ed dvojic\u00ed jezdc\u016f na startovn\u00edm ro\u0161tu. <\/strong><\/h2>\n

Lando Norris<\/strong> a Oscar Piastri<\/strong> zahajuj\u00ed novou kapitolu v historii McLarenu v roce oslav 60. v\u00fdro\u010d\u00ed zalo\u017een\u00ed McLaren Racing<\/strong>.<\/p>\n

V centru McLaren ve Wokingu<\/strong> byl p\u0159edstaven n\u00e1dhern\u00fd nov\u00fd McLaren MCL60. <\/strong>60 jako 60let\u00e9 v\u00fdro\u010d\u00ed britsk\u00e9ho t\u00fdmu. Za\u010d\u00edn\u00e1 tak nov\u00e9 dobrodru\u017estv\u00ed, kdy Andrea Stella p\u0159ech\u00e1z\u00ed z pozice v\u00fdkonn\u00e9ho \u0159editele na pozici \u0161\u00e9fa t\u00fdmu F1 a v roce 2021 p\u0159ich\u00e1z\u00ed \u0161ampion formule 2 FIA Oscar Piastri, kter\u00fd se p\u0159ipoj\u00ed k obl\u00edben\u00e9mu Britovi Landovi Norrisovi.<\/p>\n

Hlavn\u00ed novinkou je pr\u00e1v\u011b p\u0159\u00edchod nov\u00e9ho jezdce, kter\u00fd nahrad\u00ed Australana Daniela Ricciarda<\/strong>.<\/p>\n

Oscar Piastri<\/strong> debutuje ve Formuli 1 v t\u00fdmu McLaren po s\u00e9rii ud\u00e1lost\u00ed, kdy se loni dostal do sporu se sv\u00fdm t\u00fdmem.<\/p>\n

Dnes tak debutuje v t\u00fdmu McLaren po boku Landa Norrise, co\u017e je mlad\u00e1 a jist\u011b drav\u00e1 dvojice, kter\u00e1 je p\u0159ipravena v nadch\u00e1zej\u00edc\u00ed sez\u00f3n\u011b bojovat o nejvy\u0161\u0161\u00ed p\u0159\u00ed\u010dky na startovn\u00edm ro\u0161tu. T\u00fdm McLaren je ur\u010dit\u011b jedn\u00edm z nejaktivn\u011bj\u0161\u00edch t\u00fdm\u016f, kter\u00fd vytv\u00e1\u0159\u00ed obsah a aktivace, kter\u00e9 \u0161\u00ed\u0159\u00ed na v\u0161ech platform\u00e1ch soci\u00e1ln\u00edch m\u00e9di\u00ed, aby zaujal a zapojil fanou\u0161ky. A jezdci jsou neuv\u011b\u0159iteln\u00ed profesion\u00e1lov\u00e9, i kdy\u017e si sundaj\u00ed helmy a opust\u00ed tra\u0165. Perfektn\u00ed a siln\u00e9 reference pro firemn\u00ed sponzory t\u00fdmu.<\/p>\n

Jist\u011b i d\u00edky medi\u00e1ln\u00ed s\u00edle a kreativit\u011b t\u00fdmu a jezdc\u016f je seznam sponzor\u016f a partner\u016f t\u00fdmu McLaren opravdu dlouh\u00fd, presti\u017en\u00ed a v\u011brn\u00fd.<\/p>\n

BAT, OKX v kryptom\u011bnov\u00e9 burze, blockchain Tezos<\/strong>, kolem Dell Technologies, Android, Google Chrome <\/strong>velmi velk\u00fd a viditeln\u00fd na horn\u00ed \u010d\u00e1sti stroje, Darktrace, alteryx, DP World<\/strong> (nov\u00fd sponzor z t\u00e9to sez\u00f3ny), arrow, Hilton, Unilever, Jack Daniels, Tumi, DeWalt, CocaCola, Goldman Sachs, Deloitte, Cisco, Richard Mille, New Era, SunGod a mnoho dal\u0161\u00edch.<\/p>\n

McLaren potvrzuje spolupr\u00e1ci se zna\u010dkou oble\u010den\u00ed Castore<\/strong>, kter\u00e1 p\u0159edstavuje novou \u0159adu t\u00fdmov\u00e9ho oble\u010den\u00ed pro rok 2023, je\u017e je ji\u017e k dispozici ke koupi.<\/p>\n

V\u0161udyp\u0159\u00edtomn\u00e1 barva pap\u00e1ji, ale tak\u00e9 spousta \u010dern\u00e9 barvy charakterizuj\u00ed nov\u00e9 zbarven\u00ed kr\u00e1sn\u00e9ho MCL60.<\/p>\n

\"mclaren-2023\"<\/strong><\/h2>\n

S velk\u00fdm nap\u011bt\u00edm o\u010dek\u00e1v\u00e1me uveden\u00ed vozu Aston Martin Aramco Cognizant AMR23, kter\u00fd p\u0159edstav\u00ed sv\u00e9ho nov\u00e9ho jezdce… Fernanda Alonsa.<\/strong><\/h2>\n

P\u0159edseda p\u0159edstavenstva Lawrence Stroll a \u0161\u00e9f t\u00fdmu Mike Krack v\u00edtaj\u00ed z nov\u00e9ho s\u00eddla na okruhu Silverstone n\u011bkolikan\u00e1sobn\u00e9ho \u0161ampiona Fernanda Alonsa<\/strong>, kter\u00fd opou\u0161t\u00ed Alpine a p\u0159ich\u00e1z\u00ed do Aston Martinu.Pro 41let\u00e9ho dvojn\u00e1sobn\u00e9ho mistra sv\u011bta, kter\u00fd se p\u0159ipojuje k mlad\u00e9mu Kana\u010fanovi Lanci Strollovi<\/strong>, je to nov\u00e9 velk\u00e9 dobrodru\u017estv\u00ed, „mo\u017en\u00e1 nejv\u011bt\u0161\u00ed dobrodru\u017estv\u00ed m\u00e9ho \u017eivota“.<\/p>\n

Pro britsk\u00fd t\u00fdm je to jist\u011b nejv\u011bt\u0161\u00ed zpr\u00e1va, kter\u00e1 nahrad\u00ed n\u011bmeck\u00e9ho \u0161ampiona Sebastiana Vettela, jen\u017e v roce 2022 ukon\u010dil kari\u00e9ru ve formuli 1.<\/p>\n

Titul\u00e1rn\u00ed partner Cognizant a strategick\u00fd partner Aramco jsou potvrzeni s velk\u00fdm zviditeln\u011bn\u00edm zna\u010dky na voze a jezdc\u00edch a jsou dopln\u011bni mnoha st\u00e1vaj\u00edc\u00edmi sponzory a partnery, jako jsou Peroni, crypto.com, Netapp a s Alonsem tak\u00e9 n\u011bkte\u0159\u00ed histori\u010dt\u00ed sponzo\u0159i, jako je CITI, bankovn\u00ed skupina, kter\u00e1 jezdce sleduje a p\u0159istane na svatoz\u00e1\u0159i nov\u00e9ho AMR23<\/strong>.<\/p>\n

Velk\u00fd medi\u00e1ln\u00ed dopad a kreativitu nepochybn\u011b p\u0159inese nov\u00e1 zna\u010dka Hugo Boss Official Teamwear<\/strong>, kter\u00e1 bude spolu se zna\u010dkou Boss<\/strong> (viditelnou tak\u00e9 na voze a kombin\u00e9z\u00e1ch jezdc\u016f) zodpov\u011bdn\u00e1 za v\u00fdrobu ofici\u00e1ln\u00edho oble\u010den\u00ed t\u00fdmu, kter\u00e9 je ji\u017e nyn\u00ed mo\u017en\u00e9 zakoupit online; jedn\u00e1 se o rozs\u00e1hlou, modern\u00ed a stylovou kolekci. Partnerstv\u00ed pln\u00e9 sv\u011b\u017eesti a p\u016fvabu, kter\u00e9 o\u017eiv\u00ed paddock Formule 1 mnoha sv\u011bdectv\u00edmi a ambasadory, kte\u0159\u00ed zna\u010dku reprezentuj\u00ed po cel\u00e9m sv\u011bt\u011b a v r\u016fzn\u00fdch odv\u011btv\u00edch; Khaby Lame<\/strong>, Matteo Berrettini, Kendal Jenner<\/strong>, Lee Minho, Naomi Campbell – to jsou jen n\u011bkter\u00e1 z nejzn\u00e1m\u011bj\u0161\u00edch jmen v sestav\u011b Boss<\/strong>.<\/p>\n

Dal\u0161\u00edm nov\u00fdm partnerem je spole\u010dnost AvaTrade, kter\u00e1 se stala ofici\u00e1ln\u00edm obchodn\u00edm partnerem<\/strong> t\u00fdmu.<\/p>\n

Stejn\u011b jako AlphaTauri p\u0159edstavuje spole\u010dnost Aton Martin sv\u00e9ho nov\u00e9ho partnera pro zavazadla Globe Trotter<\/strong>. Britsk\u00e1 zna\u010dka, kter\u00e1 je proslul\u00e1 sv\u00fdmi vysoce kvalitn\u00edmi kolekcemi zavazadel, p\u0159edstav\u00ed speci\u00e1ln\u00ed limitovan\u00e9 edice ide\u00e1ln\u00ed pro ty, kte\u0159\u00ed r\u00e1di cestuj\u00ed stylov\u011b, se sportovn\u00ed zna\u010dkou Aston Martin Racing.<\/p>\n

\"aston-martin-2023\"Po t\u011bchto t\u0159ech startech zb\u00fdvaj\u00ed u\u017e jen t\u0159i a sestava t\u00fdm\u016f Formule 1 pro rok 2023 je hotov\u00e1.<\/p>\n

S Ferrari, Mercedesem<\/strong> a Alpine<\/strong> jsme p\u0159ipraveni na start nov\u00e9ho \u0161ampion\u00e1tu, nem\u016f\u017eeme se do\u010dkat.<\/p>\n

Pokud m\u00e1te z\u00e1jem pochopit, co
\njsou st\u00e1le otev\u0159en\u00e9 p\u0159\u00edle\u017eitosti v t\u00fdmech Formule 1,<\/a>
\n<\/strong> nev\u00e1hejte n\u00e1s kontaktovat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Po prvn\u00edch \u010dty\u0159ech premi\u00e9r\u00e1ch t\u00fdm\u016f MoneyGram Hass F1, Oracle Red Bull Racing, Gulf Oil Williams a Alfa Romeo F1 Team Stake p\u0159ich\u00e1zej\u00ed na \u0159adu prezentace nov\u00fdch livrej\u016f t\u00fdm\u016f Scuderia AlphaTauri, Aston Martin Aramco Cognizant a McLaren Racing. Druhou \u010d\u00e1st t\u00fdmov\u00fdch premi\u00e9r v sez\u00f3n\u011b 2023 Formule 1 zahajuje Scuderia AlphaTauri. Italsk\u00fd t\u00fdm p\u0159edstavuje nov\u00fd livrej AT04 […]<\/p>\n","protected":false},"author":17,"featured_media":193602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232],"tags":[],"class_list":["post-292706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nF1 23 t\u00fdm\u016f: uveden\u00ed na trh, livreje, jezdci a sponzo\u0159i - Alpha Tauri, Aston Martin, McLaren<\/title>\n<meta name=\"description\" content=\"P\u0159edstaveny byly tak\u00e9 nov\u00e9 livreje voz\u016f Scuderia AlphaTauri, Aston Martin Aramco Cognizant a McLaren Racing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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