{"id":293428,"date":"2025-07-01T18:09:49","date_gmt":"2025-07-01T16:09:49","guid":{"rendered":"https:\/\/rtrsports.com\/formule-1-v-usa-co-stoji-za-jeji-rostouci-popularitou\/"},"modified":"2025-07-04T12:53:20","modified_gmt":"2025-07-04T10:53:20","slug":"formule-1-v-usa-co-stoji-za-jeji-rostouci-popularitou","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/formule-1-v-usa-co-stoji-za-jeji-rostouci-popularitou\/","title":{"rendered":"Formule 1 v USA: Co stoj\u00ed za jej\u00ed rostouc\u00ed popularitou?"},"content":{"rendered":"

Formule 1 je glob\u00e1ln\u00ed sport, kter\u00fd sleduj\u00ed div\u00e1ci po cel\u00e9m sv\u011bt\u011b, p\u0159i\u010dem\u017e kumulativn\u00ed sledovanost v sez\u00f3n\u011b 2021 dos\u00e1hla 1,55 miliardy div\u00e1k\u016f.i]<\/a> Tento sport v posledn\u00edch letech rychle roste, p\u0159i\u010dem\u017e \u010d\u00edslo 1,55 miliardy div\u00e1k\u016f p\u0159edstavuje 4% n\u00e1r\u016fst oproti kumulovan\u00e9mu po\u010dtu div\u00e1k\u016f v roce 2020. [ ii]<\/a> Navzdory t\u00e9to celosv\u011btov\u00e9 popularit\u011b se F1 na americk\u00e9m trhu neda\u0159\u00ed r\u016fst. To je p\u0159i\u010d\u00edt\u00e1no r\u016fzn\u00fdm faktor\u016fm, nap\u0159\u00edklad tomu, \u017ee odv\u011btv\u00ed z\u00e1vod\u016f na otev\u0159en\u00fdch kolech dominuj\u00ed z\u00e1vody Indy 500 <\/strong>a NASCAR<\/strong>. Nicm\u00e9n\u011b americk\u00e1 spole\u010dnost Liberty Media Inc.<\/strong> koupila Formuli 1 ji\u017e v roce 2017 a od t\u00e9 doby u\u010dinila obrovsk\u00fd pokrok v rozvoji tohoto sportu na americk\u00e9m trhu. Vzhledem k tomu, \u017ee s televizn\u00ed stanic\u00ed ESPN byla dohodnuta smlouva o vys\u00edlac\u00edch pr\u00e1vech v hodnot\u011b 75-90 milion\u016f dolar\u016f, je zaj\u00edmav\u00e9 prozkoumat metody, kter\u00e9 napomohly tomuto n\u00e1hl\u00e9mu n\u00e1r\u016fstu popularity Formule 1 v USA<\/strong>. Velkou roli v p\u0159il\u00e1k\u00e1n\u00ed p\u0159\u00edle\u017eitostn\u00fdch fanou\u0161k\u016f a vytvo\u0159en\u00ed siln\u00e9 div\u00e1ck\u00e9 z\u00e1kladny v USA sehr\u00e1l doku-seri\u00e1l Drive to Survive<\/em> spole\u010dnosti Netflix; je v\u0161ak t\u0159eba ocenit opat\u0159en\u00ed p\u0159ijat\u00e1 k budov\u00e1n\u00ed t\u00e9to z\u00e1kladny. Od roku 2023 budou USA zem\u00ed s nejv\u011bt\u0161\u00edm po\u010dtem Velk\u00fdch cen a s ka\u017edou dal\u0161\u00ed Velkou cenou dos\u00e1hla Formule 1 v USA<\/strong> nov\u00fdch v\u00fd\u0161in.<\/p>\n

\"Popularita<\/h2>\n

Snaha p\u0159e\u017e\u00edt: Jak\u00e9 byly jeho dopady?<\/h2>\n

V\u00fdzva, jak se prosadit za oce\u00e1nem, je spole\u010dn\u00e1 pro v\u011bt\u0161inu sport\u016f. Je to do zna\u010dn\u00e9 m\u00edry zp\u016fsobeno popularitou americk\u00fdch sport\u016f, jako je basketbal, americk\u00fd fotbal, baseball atd. V USA je sport vn\u00edm\u00e1n nejen jako uk\u00e1zka elitn\u00edch schopnost\u00ed, ale tak\u00e9 jako z\u00e1bava. To podtrhuje status celebrit sportovc\u016f a polo\u010dasov\u00e9 show. Od sportovn\u00edch ud\u00e1lost\u00ed se o\u010dek\u00e1v\u00e1, \u017ee budou „kasovn\u00ed“ stejn\u011b jako film.<\/p>\n

Spole\u010dnost Liberty Media to zjistila a vytvo\u0159ila pl\u00e1n, jak zatraktivnit Formuli 1 pro fanou\u0161ky a umo\u017enit r\u016fst Formule 1 v USA<\/strong>. Tento pl\u00e1n zahrnoval n\u011bkolik marketingov\u00fdch iniciativ, v\u010detn\u011b uveden\u00ed seri\u00e1lu Drive to Survive (J\u00edzda o p\u0159e\u017eit\u00ed <\/em>) pro Netflix, kter\u00fd byl zam\u011b\u0159en zejm\u00e9na na mladou generaci.<\/p>\n

Seri\u00e1l Drive to Survive <\/em>, kter\u00fd se poprv\u00e9 vys\u00edlal v roce 2019, byl na americk\u00e9m trhu hitem, proto\u017ee odhaloval z\u00e1b\u011bry ze z\u00e1kulis\u00ed z\u00e1vod\u016f a pom\u00e1hal fanou\u0161k\u016fm budovat vztahy s jejich obl\u00edben\u00fdmi t\u00fdmy\/jezdci. Po\u0159ad byl skute\u010dnou pod\u00edvanou, z\u00edskal spoustu dobr\u00fdch recenz\u00ed a dopad, kter\u00fd m\u011bl seri\u00e1l na Formuli 1 v USA<\/strong>, byl ohromuj\u00edc\u00ed. Sledovanost jednoho z\u00e1vodu se zv\u00fd\u0161ila z 547 722 div\u00e1k\u016f v roce 2018 na 1,4 milionu div\u00e1k\u016f v roce 2022. [ iii]<\/a> Souvislost mezi uveden\u00edm seri\u00e1lu a t\u00edmto astronomick\u00fdm n\u00e1r\u016fstem sledovanosti dokl\u00e1d\u00e1 pr\u016fzkum proveden\u00fd spole\u010dnost\u00ed InsideHook – v\u00edce<\/a> ne\u017e polovina samozvan\u00fdch fanou\u0161k\u016f Formule 1 v USA uvedla, \u017ee se stali fanou\u0161ky po zhl\u00e9dnut\u00ed seri\u00e1lu.<\/p>\n

Tento n\u00e1r\u016fst popularity pomohl Formuli 1 uzav\u0159\u00edt novou t\u0159\u00edletou smlouvu s ESPN v hodnot\u011b 75-90 milion\u016f dolar\u016f. Pro v\u0161echny, kte\u0159\u00ed st\u00e1le pochybuj\u00ed o tom, jak moc se Formule 1 v USA rozrostla, p\u0159ipom\u00edn\u00e1me, \u017ee p\u0159edchoz\u00ed smlouva o vys\u00edlac\u00edch pr\u00e1vech m\u011bla hodnotu 5 milion\u016f dolar\u016f.<\/p>\n

Zd\u00e1 se, \u017ee r\u016fst se nezpomaluje, proto\u017ee Apple uv\u00e1d\u00ed film o F1 s Bradem Pittem<\/strong> v hlavn\u00ed roli a dokument\u00e1rn\u00ed film o legend\u011b Formule 1 Lewisi Hamiltonovi <\/strong>. To by m\u011blo pomoci p\u0159il\u00e1kat je\u0161t\u011b v\u00edce p\u0159\u00edle\u017eitostn\u00fdch fanou\u0161k\u016f, a pokud se Drive to Survive<\/em> osv\u011bd\u010d\u00ed, p\u0159isp\u011bt ke zv\u00fd\u0161en\u00ed sledovanosti z\u00e1vod\u016f.<\/p>\n

T\u0159i Grand Prix Spojen\u00fdch st\u00e1t\u016f<\/h2>\n

N\u00e1r\u016fst popularity se projevil i na Velk\u00e9 cen\u011b Austinu<\/strong> (zn\u00e1m\u00e9 tak\u00e9 jako COTA<\/strong>), kter\u00e1 se stala nejnav\u0161t\u011bvovan\u011bj\u0161\u00edm t\u0159\u00eddenn\u00edm z\u00e1vodem F1 v historii a b\u011bhem z\u00e1vodn\u00edho v\u00edkendu p\u0159il\u00e1kala 400 000 lid\u00ed!
\nTo p\u0159edstavovalo pr\u016flom, o kter\u00fd spole\u010dnost Liberty Media usilovala, a popularita Formule 1 v USA<\/strong> byla tak vysok\u00e1, \u017ee byla zalo\u017eena Velk\u00e1 cena Miami<\/strong> a za\u0159azena do kalend\u00e1\u0159e na rok 2022<\/a>. Stala se tak teprve druhou Velkou cenou USA. \u00davodn\u00ed z\u00e1vod v Miami<\/strong> na mezin\u00e1rodn\u00edm autodromu v Miami nav\u0161t\u00edvilo v\u00edce ne\u017e 230 000 lid\u00ed a v\u00edt\u011bzn\u011b z n\u011bj vy\u0161el Max Verstappen<\/strong>. V ned\u011bli z\u00e1vod sledovalo 15,4 milionu americk\u00fdch div\u00e1k\u016f, co\u017e p\u0159edstavovalo 27% n\u00e1r\u016fst oproti \u010d\u00edsl\u016fm z Velk\u00e9 ceny Austinu<\/strong> o rok d\u0159\u00edve. [iv]<\/a><\/p>\n

Hore\u010dka F1 se st\u00e1le \u0161\u00ed\u0159\u00ed po cel\u00e9 zemi a ameri\u010dt\u00ed fanou\u0161ci se mohou t\u011b\u0161it na dal\u0161\u00ed Velkou cenu USA za\u0159azenou do kalend\u00e1\u0159e na rok 2023<\/a>. Velk\u00e1 cena Las Vegas<\/strong> se uskute\u010dn\u00ed v listopadu p\u0159\u00ed\u0161t\u00edho roku a fanou\u0161k\u016fm nab\u00eddne mo\u017enost vid\u011bt sv\u00e9 obl\u00edben\u00e9 jezdce z\u00e1vodit na sv\u011btozn\u00e1m\u00e9m bulv\u00e1ru Las Vegas Strip. Tento z\u00e1vod bude zaj\u00edmav\u00fdm p\u0159\u00edr\u016fstkem do kalend\u00e1\u0159e Formule 1, a jak prohl\u00e1sil gener\u00e1ln\u00ed \u0159editel F1 Stefano Domenicali<\/strong>, „dokazuje obrovskou p\u0159ita\u017elivost a r\u016fst tohoto sportu“. Z\u00e1vod, kter\u00fd se kon\u00e1 v hlavn\u00edm m\u011bst\u011b sv\u011btov\u00e9 z\u00e1bavy, ukazuje, jak \u00fasp\u011b\u0161n\u00e1 je spole\u010dnost Liberty Media v marketingu F1 na americk\u00e9m trhu, kter\u00fd byl v minulosti tak obt\u00ed\u017en\u011b proniknuteln\u00fd.<\/p>\n

\"Popularita<\/h2>\n

Co bude d\u00e1l s formul\u00ed 1 v USA?<\/h2>\n

A\u010dkoli se v USA bude nyn\u00ed konat nejv\u00edce Grand Prix, v ostatn\u00edch oblastech je st\u00e1le velk\u00fd prostor pro r\u016fst, kter\u00fd by mohl p\u0159isp\u011bt k dal\u0161\u00edmu rozvoji tohoto sportu. Spole\u010dnost Liberty Media<\/strong> douf\u00e1, \u017ee se na americk\u00e9m trhu prosad\u00ed je\u0161t\u011b v\u00edce, proto\u017ee smlouva NBA s ESPN ve v\u00fd\u0161i 2,6 miliardy dolar\u016f poukazuje na potenci\u00e1l, kter\u00fd tento trh nab\u00edz\u00ed. Pokud bude Velk\u00e1 cena Las Vegas v roce 2023 n\u00e1sledovat podobn\u00fd trend jako Velk\u00e1 cena Miami, m\u011bla by zaznamenat dal\u0161\u00ed n\u00e1r\u016fst sledovanosti. Formule 1 se tak stane je\u0161t\u011b atraktivn\u011bj\u0161\u00ed p\u0159\u00edle\u017eitost\u00ed pro spole\u010dnosti, kter\u00e9 hledaj\u00ed partnerstv\u00ed.<\/a><\/p>\n

V minulosti byl potenci\u00e1ln\u00edm omezen\u00edm rozvoje Formule 1 ve Spojen\u00fdch st\u00e1tech nedostatek americk\u00fdch jezdc\u016f: posledn\u00edm Ameri\u010danem, kter\u00fd se z\u00fa\u010dastnil z\u00e1vod\u016f, byl Scott Speed<\/strong> v roce 2007. Od roku 2023 v\u0161ak bude i tato p\u0159ek\u00e1\u017eka odstran\u011bna s p\u0159\u00edchodem Logana Sargeanta <\/strong>na startovn\u00ed ro\u0161t Formule 1 za volant jednoho z voz\u016f Williams.
\nJe p\u016fsobiv\u00e9, \u017ee se Formule 1 tak rozrostla, a p\u0159\u00edtomnost v\u00fdznamn\u00e9ho Ameri\u010dana by mohla seri\u00e1l je\u0161t\u011b v\u00edce povzbudit.
\nV\u011b\u0159\u00edme v\u0161ak, \u017ee je jen ot\u00e1zkou \u010dasu, kdy rostouc\u00ed fanou\u0161kovsk\u00e1 z\u00e1kladna hv\u011bzd a pruh\u016f uvid\u00ed na stupn\u00edch v\u00edt\u011bz\u016f sv\u00e9ho krajana.<\/p>\n

Popularita F1: je\u0161t\u011b v\u011bt\u0161\u00ed popularita jednoho z nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch sport\u016f<\/h2>\n

Nenechte se v\u0161ak m\u00fdlit:<\/strong>
\nNen\u00ed pochyb o tom, \u017ee zem\u011b svobody se najednou stala pro Formuli 1<\/strong> nejd\u016fle\u017eit\u011bj\u0161\u00edm trhem, ale i dal\u0161\u00ed oblasti sv\u011bta j\u00ed projevuj\u00ed velkou l\u00e1sku. Formule 1 se jako nejv\u011bt\u0161\u00ed glob\u00e1ln\u00ed sportovn\u00ed platforma ka\u017edoro\u010dn\u011b vys\u00edl\u00e1 ve v\u00edce ne\u017e 170 teritori\u00edch, kde ka\u017ed\u00fd z\u00e1vod sleduje v pr\u016fm\u011bru v\u00edce ne\u017e 71 milion\u016f div\u00e1k\u016f, zat\u00edmco \u00fadaje z spole\u010dnosti Nielsen, kter\u00e1 vede statistiky<\/strong><\/a> ukazuj\u00ed na \u00factyhodn\u00fdch 1,6 miliardy kumulativn\u00edch div\u00e1k\u016f za celou sez\u00f3nu.<\/p>\n

Kl\u00ed\u010dov\u00fd v\u00fdznam pro tento r\u016fst m\u011bly tak\u00e9 Asie, Oce\u00e1nie a Bl\u00edzk\u00fd v\u00fdchod. Jako p\u0159\u00edklad uve\u010fme Velkou cenu Ab\u00fa Zab\u00ed<\/strong> v roce 2021, kterou sledovalo 108,7 milionu div\u00e1k\u016f (o 7 milion\u016f v\u00edce ne\u017e Super Bowl LVI), a Velkou cenu Austr\u00e1lie, kter\u00e1 zaznamenala v\u00edce ne\u017e 420tis\u00edcovou n\u00e1v\u0161t\u011bvnost na trati, co\u017e z n\u00ed u\u010dinilo nejv\u011bt\u0161\u00ed \u017eivou ud\u00e1lost, jakou kdy tato zem\u011b za\u017eila. Singapur<\/strong> byl vyprod\u00e1n je\u0161t\u011b p\u0159ed zah\u00e1jen\u00edm prodeje.<\/p>\n

Jist\u011b, sv\u016fj pod\u00edl na tom m\u00e1 i p\u016fvab seri\u00e1lu Drive to Survive a \u0161mrnc Velk\u00e9 ceny v Miami<\/strong>, ale popularita F1<\/strong> m\u00e1 hlubok\u00e9 ko\u0159eny v tom, jak byl tento sport v posledn\u00edm desetilet\u00ed \u0159\u00edzen, kdy\u017e se z evropsk\u00e9 z\u00e1bavy pro p\u00e1ny \u0159idi\u010de a technick\u00e9 nad\u0161ence prom\u011bnil v p\u0159ehl\u00eddku z\u00e1vod\u016f, barev, hudby a adrenalinu jako z videohry. Z\u00e1vody jsou lep\u0161\u00ed, auta jsou lep\u0161\u00ed, pravidla jsou lep\u0161\u00ed a kalend\u00e1\u0159 je lep\u0161\u00ed.<\/p>\n

Nestalo se to p\u0159es noc a rozhodn\u011b to nebylo levn\u00e9. Ale rozhodn\u011b to fungovalo.<\/h4>\n

Podle spole\u010dnosti Nielsen<\/strong> m\u00e1 504 milion\u016f fanou\u0161k\u016f. Formule 1<\/strong><\/a> je dnes druh\u00fdm nejpopul\u00e1rn\u011bj\u0161\u00edm sportem na sv\u011bt\u011b, jen o n\u011bkolik milion\u016f m\u00e9n\u011b ne\u017e N\u00e1rodn\u00ed basketbalov\u00e1 asociace<\/strong>. Je v\u011bt\u0161\u00ed ne\u017e Liga mistr\u016f, v\u011bt\u0161\u00ed ne\u017e NFL, Wimbledon, anglick\u00e1 Premier League a Major League of Baseball.<\/p>\n

Tento sport st\u00e1le roste. S nejv\u011bt\u0161\u00edm kalend\u00e1\u0159em v historii se Formule 1 v roce 2023 sna\u017e\u00ed dostat na prvn\u00ed m\u00edsto v seznamu. Jeden z nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch sport\u016f se tak st\u00e1v\u00e1 je\u0161t\u011b v\u011bt\u0161\u00edm a m\u016f\u017ee p\u0159il\u00e1kat je\u0161t\u011b v\u00edce nov\u00fdch fanou\u0161k\u016f ne\u017e v minul\u00e9 sez\u00f3n\u011b.<\/strong><\/p>\n

 <\/p>\n

\"Obl\u00edbenost<\/p>\n

 <\/p>\n

[i]<\/a> Televizn\u00ed \u00fadaje a \u00fadaje o z\u00e1vodech Formule 1<\/a><\/p>\n

[ii]<\/a> Televizn\u00ed a z\u00e1vodn\u00ed \u00fadaje Formule 1<\/a><\/p>\n

[iii]<\/a> Front Office Sports<\/p>\n

[iv]<\/a> Forbes<\/p>\n","protected":false},"excerpt":{"rendered":"

Formule 1 je glob\u00e1ln\u00ed sport, kter\u00fd sleduj\u00ed div\u00e1ci po cel\u00e9m sv\u011bt\u011b, p\u0159i\u010dem\u017e kumulativn\u00ed sledovanost v sez\u00f3n\u011b 2021 dos\u00e1hla 1,55 miliardy div\u00e1k\u016f.i] Tento sport v posledn\u00edch letech rychle roste, p\u0159i\u010dem\u017e \u010d\u00edslo 1,55 miliardy div\u00e1k\u016f p\u0159edstavuje 4% n\u00e1r\u016fst oproti kumulovan\u00e9mu po\u010dtu div\u00e1k\u016f v roce 2020. [ ii] Navzdory t\u00e9to celosv\u011btov\u00e9 popularit\u011b se F1 na americk\u00e9m trhu neda\u0159\u00ed […]<\/p>\n","protected":false},"author":33,"featured_media":193184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20233,20230,20229],"tags":[],"class_list":["post-293428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-formule1","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nFormule 1 v USA: Co stoj\u00ed za jej\u00ed rostouc\u00ed popularitou?<\/title>\n<meta name=\"description\" content=\"Tento p\u0159\u00edsp\u011bvek se zab\u00fdv\u00e1 histori\u00ed Formule 1 v USA a t\u00edm, co se d\u011bl\u00e1 pro jej\u00ed rozvoj v "zemi svobody".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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