{"id":293650,"date":"2022-06-24T07:21:15","date_gmt":"2022-06-24T05:21:15","guid":{"rendered":"https:\/\/rtrsports.com\/jak-vydelava-tym-formule-1\/"},"modified":"2026-09-28T15:13:37","modified_gmt":"2026-09-28T13:13:37","slug":"jak-vydelava-tym-formule-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/jak-vydelava-tym-formule-1\/","title":{"rendered":"Jak vyd\u011bl\u00e1v\u00e1 t\u00fdm Formule 1"},"content":{"rendered":"<p><strong>Star\u00e9 r\u010den\u00ed z paddocku \u0159\u00edk\u00e1, \u017ee Formule 1 je sport pro miliard\u00e1\u0159e, kte\u0159\u00ed se cht\u011bj\u00ed st\u00e1t milion\u00e1\u0159i. V roce 2026 to u\u017e neplat\u00ed: d\u00edky rozpo\u010dtov\u00e9mu stropu a r\u016fstu \u0161ampion\u00e1tu t\u00fdmy Formule 1 vyd\u011bl\u00e1vaj\u00ed, maj\u00ed hodnotu v miliard\u00e1ch a \u017eij\u00ed ze \u010dty\u0159 velk\u00fdch zdroj\u016f p\u0159\u00edjm\u016f. Takto dnes vyd\u011bl\u00e1v\u00e1 t\u00fdm Formule 1, s aktu\u00e1ln\u00edmi \u010d\u00edsly, a proto se sponzo\u0159i stali je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed sou\u010d\u00e1st\u00ed cel\u00e9ho modelu.<\/strong><\/p>\n<p><em>Aktualizov\u00e1no v z\u00e1\u0159\u00ed 2026.<\/em><\/p>\n<p>Ve zkratce: t\u00fdm Formule 1 z\u00edsk\u00e1v\u00e1 pen\u00edze ze \u010dty\u0159 hlavn\u00edch zdroj\u016f. Prvn\u00edm je pod\u00edl na p\u0159\u00edjmech \u0161ampion\u00e1tu, kter\u00e9 Formule 1 rozd\u011bluje mezi t\u00fdmy, v roce 2025 \u0161lo o 1,4 miliardy dolar\u016f. Druh\u00fdm jsou sponzorsk\u00e9 smlouvy, kter\u00e9 maj\u00ed pro \u0161pi\u010dkov\u00e9 t\u00fdmy hodnotu stovek milion\u016f ro\u010dn\u011b. K tomu se p\u0159id\u00e1v\u00e1 podpora v\u00fdrobc\u016f a obchodn\u00ed \u010dinnosti, od merchandisingu po hospitality. S rozpo\u010dtov\u00fdm stropem, kter\u00fd v roce 2026 omezuje technick\u00e9 v\u00fddaje na 215 milion\u016f dolar\u016f, u\u017e p\u0159\u00edjmy neslou\u017e\u00ed jen k tomu, aby se dalo utr\u00e1cet v\u00edc: slou\u017e\u00ed k tvorb\u011b zisku, a pr\u016fm\u011brn\u00e1 hodnota t\u00fdmu skute\u010dn\u011b p\u0159ekro\u010dila 3 miliardy dolar\u016f.<\/p>\n<h2>Kolik stoj\u00ed z\u00e1vodit ve Formuli 1<\/h2>\n<p>Formule 1 je vrcholem motorsportu a v\u00fdzkumnou a v\u00fdvojovou laborato\u0159\u00ed automobilov\u00e9ho pr\u016fmyslu. Navrhnout, postavit, vyv\u00edjet a provozovat dva vozy ve v\u00edce ne\u017e dvaceti Velk\u00fdch cen\u00e1ch ro\u010dn\u011b stoj\u00ed obrovsk\u00e9 pen\u00edze. Proto FIA v roce 2021 zavedla strop technick\u00fdch v\u00fddaj\u016f, tedy rozpo\u010dtov\u00fd strop: za\u010d\u00ednal na 145 milionech dolar\u016f, od roku 2023 klesl na 135 milion\u016f a v roce 2026 byl zv\u00fd\u0161en na 215 milion\u016f, hlavn\u011b proto, \u017ee nyn\u00ed zahrnuje n\u00e1klady, kter\u00e9 byly d\u0159\u00edve vylou\u010deny. Mimo n\u011bj z\u016fst\u00e1vaj\u00ed mimo jin\u00e9 platy jezdc\u016f, t\u0159i nejl\u00e9pe placen\u00ed mana\u017ee\u0159i a marketing. Psali jsme o tom v \u010dl\u00e1nku o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/f1-a-rozpoctovou-kapku-vyherni-formule\/\">rozpo\u010dtov\u00e9m stropu ve Formuli 1<\/a>.<\/p>\n<p>Jak tedy t\u00fdm z\u00edsk\u00e1 pen\u00edze, kter\u00e9 pot\u0159ebuje, aby mohl vyjet na tra\u0165? Hlavn\u00ed zdroje jsou \u010dty\u0159i:<\/p>\n<ul>\n<li>rozd\u011blov\u00e1n\u00ed p\u0159\u00edjm\u016f Formule 1;<\/li>\n<li>sponzoring;<\/li>\n<li>podpora v\u00fdrobc\u016f;<\/li>\n<li>obchodn\u00ed \u010dinnosti t\u00fdmu.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-66665\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/formula-1-g081fe7113_1280-600x400.jpg\" alt=\"Fanou\u0161ci Ferrari v Monze\" width=\"600\" height=\"400\" \/><\/p>\n<h2>P\u0159\u00edjmy Formule 1 rozd\u011blovan\u00e9 mezi t\u00fdmy<\/h2>\n<p>Formule 1, kterou vlastn\u00ed Liberty Media, vyd\u011bl\u00e1v\u00e1 na televizn\u00edch pr\u00e1vech, smlouv\u00e1ch s po\u0159adateli Velk\u00fdch cen, sponzorech \u0161ampion\u00e1tu, hospitality a licenc\u00edch. V roce 2025 dos\u00e1hly p\u0159\u00edjmy segmentu Formule 1 3,87 miliardy dolar\u016f, o 14 % v\u00edce ne\u017e v p\u0159edchoz\u00edm roce: 31 % poch\u00e1zelo z medi\u00e1ln\u00edch pr\u00e1v, 27 % z poplatk\u016f po\u0159adatel\u016f z\u00e1vod\u016f, 22 % ze sponzoringu \u0161ampion\u00e1tu a zbytek z hospitality, licenc\u00ed a dal\u0161\u00edch \u010dinnost\u00ed.<\/p>\n<p>Velk\u00e1 \u010d\u00e1st t\u011bchto p\u0159\u00edjm\u016f se vrac\u00ed t\u00fdm\u016fm: v roce 2025 \u010dinily platby t\u00fdm\u016fm 1,4 miliardy dolar\u016f, o 11 % v\u00edce ne\u017e v roce 2024. Rozd\u011blen\u00ed upravuje Concordsk\u00e1 dohoda, smlouva mezi Formul\u00ed 1, FIA a t\u00fdmy, kterou pro obdob\u00ed 2026-2030 podepsalo v\u0161ech jeden\u00e1ct t\u00fdm\u016f v\u010detn\u011b nov\u00e1\u010dka Cadillacu. Podm\u00ednky jsou d\u016fv\u011brn\u00e9, ale podle odhad\u016f zve\u0159ejn\u011bn\u00fdch webem RacingNews365 z\u00e1vis\u00ed pod\u00edl ka\u017ed\u00e9ho t\u00fdmu p\u0159edev\u0161\u00edm na jeho um\u00edst\u011bn\u00ed v Poh\u00e1ru konstrukt\u00e9r\u016f a v roce 2025 se odm\u011bny pohybovaly od zhruba 175 milion\u016f dolar\u016f pro \u0161ampiona McLaren po zhruba 75 milion\u016f pro posledn\u00ed t\u00fdm. Ferrari si zachov\u00e1v\u00e1 historick\u00fd bonus spojen\u00fd s jeho nep\u0159etr\u017eitou \u00fa\u010dast\u00ed v \u0161ampion\u00e1tu.<\/p>\n<p>Kdo do \u0161ampion\u00e1tu vstupuje, mus\u00ed naopak platit. U Cadillacu, jeden\u00e1ct\u00e9ho t\u00fdmu od roku 2026, odborn\u00fd tisk uvedl poplatek zhruba 450 milion\u016f dolar\u016f, kter\u00fd se rozd\u011bl\u00ed mezi st\u00e1vaj\u00edc\u00ed t\u00fdmy jako kompenzace za rozm\u011bln\u011bn\u00ed jejich odm\u011bn.<\/p>\n<h2>Sponzoring<\/h2>\n<p>Sponzoring je druh\u00fdm velk\u00fdm zdrojem p\u0159\u00edjm\u016f a pro mnoho t\u00fdm\u016f t\u00edm nejd\u016fle\u017eit\u011bj\u0161\u00edm. \u010c\u00e1stky se velmi li\u0161\u00ed: od n\u011bco m\u00e1lo p\u0159es milion dolar\u016f ro\u010dn\u011b za men\u0161\u00ed smlouvu s t\u00fdmem ze st\u0159edu pole a\u017e po v\u00edce ne\u017e 100 milion\u016f pro titul\u00e1rn\u00ed sponzory \u0161pi\u010dkov\u00fdch t\u00fdm\u016f. Oracle prodlou\u017eil smlouvu s Red Bullem v \u00fanoru 2026, HP je titul\u00e1rn\u00edm sponzorem Ferrari a Mastercard d\u00e1v\u00e1 od roku 2026 jm\u00e9no McLarenu: u \u017e\u00e1dn\u00e9ho z nich nen\u00ed hodnota ofici\u00e1ln\u00ed, ale odhady tisku hovo\u0159\u00ed o \u010d\u00e1stk\u00e1ch kolem 100 milion\u016f dolar\u016f ro\u010dn\u011b.<\/p>\n<p>V\u00e1ha sponzor\u016f je vid\u011bt v \u00fa\u010detnictv\u00ed. Mercedes ve sv\u00e9 \u00fa\u010detn\u00ed z\u00e1v\u011brce za rok 2025, podan\u00e9 v \u010dervnu 2026, vyk\u00e1zal p\u0159\u00edjmy 633 milion\u016f liber a rekordn\u00ed provozn\u00ed zisk, a podle Sportica tvo\u0159\u00ed sponzoring a licence zhruba dv\u011b t\u0159etiny obratu. Kolik stoj\u00ed vstup, se dozv\u00edte v na\u0161em pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">n\u00e1klady na sponzoring ve Formuli 1<\/a>.<\/p>\n<h2>Podpora v\u00fdrobc\u016f<\/h2>\n<p>Mnoho t\u00fdm\u016f je sou\u010d\u00e1st\u00ed automobilov\u00e9 skupiny nebo m\u00e1 v\u00fdrobce jako technick\u00e9ho partnera a dost\u00e1v\u00e1 od n\u011bj zdroje, motory a technologie. V roce 2026 je na startovn\u00edm ro\u0161tu mnoho v\u00fdrobc\u016f: Ferrari, Mercedes, Audi, kter\u00e9 p\u0159evzalo Sauber, Honda s Aston Martinem, Ford s Red Bullem a General Motors s Cadillakem, kter\u00fd bude od roku 2029 pou\u017e\u00edvat vlastn\u00ed motor. Pro v\u00fdrobce je Formule 1 z\u00e1rove\u0148 glob\u00e1ln\u00ed marketingovou platformou i v\u00fdzkumnou laborato\u0159\u00ed, a nov\u00e1 pravidla pro rok 2026, s pohonnou jednotkou z poloviny elektrickou a udr\u017eiteln\u00fdmi palivy, u\u010dinila \u0161ampion\u00e1t pro pr\u016fmysl je\u0161t\u011b zaj\u00edmav\u011bj\u0161\u00edm.<\/p>\n<h2>Jezdci, kte\u0159\u00ed p\u0159iv\u00e1d\u011bj\u00ed sponzory<\/h2>\n<p>D\u0159\u00edve mnoho mal\u00fdch t\u00fdm\u016f p\u0159e\u017e\u00edvalo d\u00edky takzvan\u00fdm pay driver\u016fm, jezdc\u016fm, kte\u0159\u00ed v\u00fdm\u011bnou za kokpit p\u0159inesli rozpo\u010det. U\u017e v roce 2023 n\u011bkolik \u0161\u00e9f\u016f t\u00fdm\u016f, od Jamese Vowlese po Guenthera Steinera, ozna\u010dilo tento model za p\u0159ekonan\u00fd: t\u00fdmy jsou pevn\u011bj\u0161\u00ed, superlicence vy\u017eaduje konkr\u00e9tn\u00ed v\u00fdsledky a juniorsk\u00e9 akademie t\u00fdm\u016f vychov\u00e1vaj\u00ed jezdce. Dnes z\u016fst\u00e1v\u00e1 sp\u00ed\u0161e jezdec, kter\u00fd p\u0159iv\u00e1d\u00ed sponzory: to je p\u0159\u00edpad Franca Colapinta v Alpine, kter\u00e9ho podporuj\u00ed argentin\u0161t\u00ed partne\u0159i jako Mercado Libre, je\u017e v roce 2026 prodlou\u017eilo svou spolupr\u00e1ci. Je to jin\u00fd model: sponzor plat\u00ed za viditelnost, ne za m\u00edsto v t\u00fdmu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-66660\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/lando-g0adbe0efa_1280-600x344.jpg\" alt=\"Lando Norris - McLaren\" width=\"600\" height=\"344\" \/><\/p>\n<h2>Merchandising, licence a hospitality<\/h2>\n<p>\u010ctvrt\u00fdm zdrojem p\u0159\u00edjm\u016f jsou obchodn\u00ed \u010dinnosti t\u00fdm\u016f: oble\u010den\u00ed, licencovan\u00e9 produkty, videohry, akce a hospitality. Jejich r\u016fst jde ruku v ruce s r\u016fstem publika Formule 1, kter\u00e9 podle nejnov\u011bj\u0161\u00edho odhadu Nielsenu z roku 2026 dos\u00e1hlo zhruba 831 milion\u016f fanou\u0161k\u016f. P\u0159isp\u00edv\u00e1 i \u017eensk\u00e1 s\u00e9rie F1 Academy: v\u0161echny t\u00fdmy Formule 1 podporuj\u00ed jeden v\u016fz ve sv\u00fdch barv\u00e1ch a n\u011bkolik zna\u010dek, od Charlotte Tilbury po Tommyho Hilfigera a American Express, je partnery t\u011bchto voz\u016f.<\/p>\n<h2>Jakou hodnotu m\u00e1 t\u00fdm Formule 1<\/h2>\n<p>Sou\u010det t\u011bchto faktor\u016f spolu s rozpo\u010dtov\u00fdm stropem, kter\u00fd br\u00e1n\u00ed neomezen\u00fdm v\u00fddaj\u016fm, prom\u011bnil t\u00fdmy ve ziskov\u00e9 firmy. Podle Sportica m\u011bl v listopadu 2025 t\u00fdm Formule 1 pr\u016fm\u011brnou hodnotu 3,42 miliardy dolar\u016f, o 48 % v\u00edce ne\u017e p\u0159ed rokem: Ferrari 6,4 miliardy, Mercedes 5,88, McLaren 4,73 a Red Bull 4,32. Forbes jin\u00fdmi metodami odhaduje pr\u016fm\u011brnou hodnotu na 3,6 miliardy a pr\u016fm\u011brn\u00e9 p\u0159\u00edjmy zhruba na 430 milion\u016f dolar\u016f na t\u00fdm.<\/p>\n<p>Pro firmu, kter\u00e1 chce sponzorovat, to znamen\u00e1 vstup do stabiln\u011bj\u0161\u00edho ekosyst\u00e9mu ne\u017e v minulosti, v n\u011bm\u017e t\u00fdmy hledaj\u00ed st\u00e1l\u00e9, v\u00edcelet\u00e9 partnery. RTR Sports Marketing od roku 1995 pom\u00e1h\u00e1 zna\u010dk\u00e1m budovat takov\u00e1 partnerstv\u00ed: v\u0161echny informace najdete na na\u0161\u00ed str\u00e1nce o <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">sponzoringu ve Formuli 1<\/a>, nebo n\u00e1s m\u016f\u017eete <a href=\"https:\/\/rtrsports.com\/cs\/sponzorsky-kontaktni-formular\/\">kontaktovat<\/a>.<\/p>\n<p><strong>Zdroje:<\/strong> <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/1560385\/000156038526000006\/lmca-20260226xex99d1.htm\" target=\"_blank\" rel=\"noopener\">Liberty Media, v\u00fdsledky za rok 2025<\/a>; <a href=\"https:\/\/www.libertymedia.com\/investors\/news-events\/press-releases\/detail\/579\/liberty-media-corporation-reports-fourth-quarter-and-year\" target=\"_blank\" rel=\"noopener\">Liberty Media, tiskov\u00e1 zpr\u00e1va k v\u00fdsledk\u016fm za rok 2025<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/formula-1-the-fia-and-all-11-teams-confirm-signing-of-2026-concorde.79MABMiuGyslBK1107y7Ig\" target=\"_blank\" rel=\"noopener\">Formule 1, podpis Concordsk\u00e9 dohody<\/a>; <a href=\"https:\/\/racingnews365.com\/f1-prize-money-reveals-huge-multi-million-increases-in-2025\" target=\"_blank\" rel=\"noopener\">RacingNews365, odm\u011bny t\u00fdm\u016f v roce 2025<\/a>; <a href=\"https:\/\/www.blackbookmotorsport.com\/news\/ferrari-f1-legacy-payment-concorde-agreement\/\" target=\"_blank\" rel=\"noopener\">BlackBook Motorsport, historick\u00fd bonus Ferrari<\/a>; <a href=\"https:\/\/racingnews365.com\/revealed-cadillac-pay-staggering-multi-million-fee-to-secure-f1-entrycadillac-taps-staggering-million-dollar-sum-for-f1-entry\" target=\"_blank\" rel=\"noopener\">RacingNews365, vstupn\u00ed poplatek Cadillacu<\/a>; <a href=\"https:\/\/www.oracle.com\/news\/announcement\/oracle-red-bull-racing-extends-title-partnership-with-oracle-2026-02-26\/\" target=\"_blank\" rel=\"noopener\">Oracle, prodlou\u017een\u00ed smlouvy s Red Bullem<\/a>; <a href=\"https:\/\/www.sportspro.com\/news\/mclaren-f1-mastercard-title-sponsorship-august-2025\/\" target=\"_blank\" rel=\"noopener\">SportsPro, Mastercard a McLaren<\/a>; <a href=\"https:\/\/www.blackbookmotorsport.com\/news\/mercedes-f1-financial-results-profit-revenue-2025-june-2026\/\" target=\"_blank\" rel=\"noopener\">BlackBook Motorsport, \u00fa\u010detn\u00ed z\u00e1v\u011brka Mercedesu za rok 2025<\/a>; <a href=\"https:\/\/www.sportico.com\/leagues\/motorsports\/2026\/mercedes-f1-team-record-2025-profit-1234902673\/\" target=\"_blank\" rel=\"noopener\">Sportico, rekordn\u00ed zisk Mercedesu<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/explained-what-is-the-f1-cost-cap-and-why-has-it-gone-up.2tYtDIe5SbE5utjThctBT3\" target=\"_blank\" rel=\"noopener\">Formule 1, cost cap 2026<\/a>; <a href=\"https:\/\/au.motorsport.com\/f1\/news\/f1-team-bosses-say-pay-driver-f1-model-is-dead\/10513621\/\" target=\"_blank\" rel=\"noopener\">Motorsport.com, konec pay driver\u016f<\/a>; <a href=\"https:\/\/www.espn.com.ar\/deporte-motor\/f1\/nota\/_\/id\/16393347\/f1-franco-colapinto-mercado-libre-alpine-2026\" target=\"_blank\" rel=\"noopener\">ESPN, Colapinto a Mercado Libre<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/all-f1-teams-reaffirm-commitment-to-f1-academy-in-continued-multi-year.7AbmiTXtP9d1z6SUMu5tsT\" target=\"_blank\" rel=\"noopener\">Formule 1, t\u00fdmy a F1 Academy<\/a>; <a href=\"https:\/\/www.sportspro.com\/news\/f1-team-valuations-ferrari-mercedes-mclaren-november-2025\/\" target=\"_blank\" rel=\"noopener\">SportsPro, hodnota t\u00fdm\u016f podle Sportica<\/a>; <a href=\"https:\/\/www.forbes.com\/sites\/brettknight\/2025\/11\/20\/formula-1s-most-valuable-teams-2025\/\" target=\"_blank\" rel=\"noopener\">Forbes, nejcenn\u011bj\u0161\u00ed t\u00fdmy F1<\/a>; <a href=\"https:\/\/www.forbes.com\/sites\/maurybrown\/2026\/07\/01\/powered-by-gen-z-formula-1-hits-estimated-831-million-fans-worldwide\/\" target=\"_blank\" rel=\"noopener\">Forbes, fanou\u0161ci F1 podle Nielsenu<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010cast\u00e9 ot\u00e1zky o tom, jak vyd\u011bl\u00e1v\u00e1 t\u00fdm Formule 1<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak vyd\u011bl\u00e1v\u00e1 t\u00fdm Formule 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ze \u010dty\u0159 hlavn\u00edch zdroj\u016f: z pod\u00edlu na p\u0159\u00edjmech \u0161ampion\u00e1tu, kter\u00fd rozd\u011bluje Formule 1, ze sponzoringu, z podpory v\u00fdrobc\u016f a z obchodn\u00edch \u010dinnost\u00ed, jako jsou merchandising, licence a hospitality.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik pen\u011bz rozd\u011bluje Formule 1 mezi t\u00fdmy?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>V roce 2025 \u010dinily platby Formule 1 t\u00fdm\u016fm 1,4 miliardy dolar\u016f, o 11 % v\u00edce ne\u017e rok p\u0159edt\u00edm. Pod\u00edl ka\u017ed\u00e9ho t\u00fdmu z\u00e1vis\u00ed p\u0159edev\u0161\u00edm na um\u00edst\u011bn\u00ed v Poh\u00e1ru konstrukt\u00e9r\u016f: podle odhad\u016f se v roce 2025 pohyboval od zhruba 175 milion\u016f pro McLaren po zhruba 75 milion\u016f pro posledn\u00ed t\u00fdm.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jakou hodnotu maj\u00ed sponzo\u0159i pro t\u00fdm Formule 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Obrovskou. Podle odhad\u016f tisku maj\u00ed titul\u00e1rn\u00ed sponzo\u0159i \u0161pi\u010dkov\u00fdch t\u00fdm\u016f hodnotu kolem 100 milion\u016f dolar\u016f ro\u010dn\u011b a u Mercedesu tvo\u0159\u00ed sponzoring a licence zhruba dv\u011b t\u0159etiny obratu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Vyd\u011bl\u00e1vaj\u00ed t\u00fdmy Formule 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ano, st\u00e1le \u010dast\u011bji. Rozpo\u010dtov\u00fd strop omezuje technick\u00e9 v\u00fddaje, zat\u00edmco p\u0159\u00edjmy rostou: Mercedes uzav\u0159el rok 2025 s rekordn\u00edm provozn\u00edm ziskem a pr\u016fm\u011brn\u00e1 hodnota t\u00fdmu p\u0159ekro\u010dila 3 miliardy dolar\u016f.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Existuj\u00ed ve Formuli 1 je\u0161t\u011b plat\u00edc\u00ed jezdci?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Model jezdce, kter\u00fd si za kokpit plat\u00ed, pova\u017euj\u00ed za p\u0159ekonan\u00fd sami \u0161\u00e9fov\u00e9 t\u00fdm\u016f. Existuj\u00ed v\u0161ak jezdci, kte\u0159\u00ed s sebou p\u0159iv\u00e1d\u011bj\u00ed v\u00fdznamn\u00e9 sponzory, jako Franco Colapinto v Alpine se sv\u00fdmi argentinsk\u00fdmi partnery.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>&#8222;Vrchol motorsportu&#8220; je mozaikou technologi\u00ed, v\u00fdzkumu, talent\u016f, v\u00fdrobn\u00edho \u00fasil\u00ed, logistick\u00fdch z\u00e1vazk\u016f a organiza\u010dn\u00edch zdroj\u016f. Stejn\u011b p\u016fsobiv\u00e9 je i ekonomick\u00e9 nasazen\u00ed, kter\u00e9 takov\u00e1 akce vy\u017eaduje. Aby to ka\u017ed\u00fd t\u00fdm zvl\u00e1dl, m\u00e1 n\u011bkolik zdroj\u016f p\u0159\u00edjm\u016f, od sponzor\u016f p\u0159es dividendy FOM a\u017e po podporu v\u00fdrobc\u016f a soukrom\u00fdch investor\u016f. Udr\u017eet tyto r\u016fznorod\u00e9 a mnohostrann\u00e9 ekonomiky na uzd\u011b je n\u00e1ro\u010dn\u00fd \u00fakol zalo\u017een\u00fd na jemn\u00fdch a nuancovan\u00fdch rovnov\u00e1h\u00e1ch. Pen\u00edze v\u017edy znamenaly rozvojovou kapacitu, investi\u010dn\u00ed p\u0159\u00edle\u017eitosti a nakonec i v\u00fdkonnost.    <\/p>\n","protected":false},"author":2,"featured_media":192968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20233,20229,20228],"tags":[],"class_list":["post-293650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-formule1","category-sportovni-sponzoring","category-sportovni-sponzorstvi"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jak vyd\u011bl\u00e1v\u00e1 t\u00fdm F1: p\u0159\u00edjmy, sponzo\u0159i a odm\u011bny<\/title>\n<meta name=\"description\" content=\"Odm\u011bny F1, sponzo\u0159i, v\u00fdrobci a merchandising: jak vyd\u011bl\u00e1v\u00e1 t\u00fdm Formule 1 v roce 2026, jakou m\u00e1 hodnotu a pro\u010d dnes t\u00fdmy vyd\u011bl\u00e1vaj\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/jak-vydelava-tym-formule-1\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak vyd\u011bl\u00e1v\u00e1 t\u00fdm Formule 1\" \/>\n<meta property=\"og:description\" content=\"Odm\u011bny F1, sponzo\u0159i, v\u00fdrobci a merchandising: jak vyd\u011bl\u00e1v\u00e1 t\u00fdm Formule 1 v roce 2026, jakou m\u00e1 hodnotu a pro\u010d dnes t\u00fdmy vyd\u011bl\u00e1vaj\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/jak-vydelava-tym-formule-1\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta 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Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli is Head of Communication &amp; Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. 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