{"id":293650,"date":"2025-07-02T13:37:16","date_gmt":"2025-07-02T11:37:16","guid":{"rendered":"https:\/\/rtrsports.com\/jak-vydelava-tym-formule-1\/"},"modified":"2025-07-02T13:37:16","modified_gmt":"2025-07-02T11:37:16","slug":"jak-vydelava-tym-formule-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/jak-vydelava-tym-formule-1\/","title":{"rendered":"Jak vyd\u011bl\u00e1v\u00e1 t\u00fdm Formule 1"},"content":{"rendered":"

Jak ji\u017e bylo n\u011bkolikr\u00e1t zm\u00edn\u011bno na tomto blogu, Formule 1<\/b><\/span><\/a> -ale tot\u00e9\u017e plat\u00ed i pro dal\u0161\u00ed v\u00fdznamn\u00e9 s\u00e9rie motoristick\u00e9ho sportu, jako je nap\u0159. MotoGP<\/b><\/span><\/a> a Formule E<\/b><\/span><\/a>– p\u0159edstavuje mimo\u0159\u00e1dnou mobiln\u00ed marketingovou platformu pro v\u0161echny sponzorsk\u00e9 spole\u010dnosti a souvisej\u00edc\u00ed zna\u010dky.<\/p>\n

Ne tak \u010dasto jsme v\u0161ak zd\u016fraz\u0148ovali jinou, z\u00e1sadn\u00ed roli vrcholn\u00e9ho sv\u011btov\u00e9ho \u0161ampion\u00e1tu \u010dty\u0159kolek, a sice \u017ee funguje jako v\u00fdjime\u010dn\u00e1 v\u00fdzkumn\u00e1 a v\u00fdvojov\u00e1<\/b> laborato\u0159 pro v\u00fdrobce, tj. automobilky<\/b> a v\u00fdrobce OEM,<\/b> kte\u0159\u00ed materi\u00e1ln\u011b tvo\u0159\u00ed startovn\u00ed pole Circusu.<\/p>\n

Tato dv\u011b t\u00e9mata, marketing a v\u00fdzkum a v\u00fdvoj, p\u0159edstavuj\u00ed „d\u016fvody pro\u010d“.<\/i><\/b> <\/i>pro kter\u00e9 se velk\u00e9 zna\u010dky automobilov\u00e9ho pr\u016fmyslu vyd\u00e1vaj\u00ed na tra\u0165 st\u0159\u00eddav\u011b ka\u017edou ned\u011bli a rozhoduj\u00ed se, zda se zapoj\u00ed do tit\u00e1nsk\u00e9ho konkuren\u010dn\u00edho boje o \u00fa\u010dast v \u0161ampion\u00e1tu. Formule 1 je i pro ji\u017e tak vynikaj\u00edc\u00ed zna\u010dky, jako jsou Mercedes, Pirelli, Aston Martin<\/b> a Brembo<\/b>, nejen cestou, jak se zviditelnit a zviditelnit, ale tak\u00e9 zku\u0161ebn\u00edm polygonem, na n\u011bm\u017e se vyv\u00edjej\u00ed technologie z\u00edt\u0159ka. Brzdy, pneumatiky, hybridn\u00ed motory a tis\u00edce dal\u0161\u00edch komponent\u016f ur\u010den\u00fdch pro z\u00e1vody budou v p\u0159\u00ed\u0161t\u00edch letech montov\u00e1ny do na\u0161ich b\u011b\u017en\u00fdch automobil\u016f, aby byly v\u00fdkonn\u011bj\u0161\u00ed, bezpe\u010dn\u011bj\u0161\u00ed a inteligentn\u011bj\u0161\u00ed. <\/p>\n

Toto v\u00fdjime\u010dn\u00e9 \u00fasil\u00ed – od n\u00e1vrhu p\u0159es realizaci, \u0159\u00edzen\u00ed a\u017e po logistiku – m\u00e1 stejn\u011b tak obrovsk\u00e9 n\u00e1klady.<\/b> V roce 2019, p\u0159ed zaveden\u00edm rozpo\u010dtov\u00e9ho stropu, vynalo\u017eil t\u00fdm mistra sv\u011bta Mercedes<\/b> na \u00fa\u010dast v sezon\u011b<\/b> celkem 484 milion\u016f dolar\u016f<\/b>. [1]<\/sup><\/span>1], co\u017e je \u010d\u00e1stka vy\u0161\u0161\u00ed – i kdy\u017e jen o m\u00e1lo – ne\u017e 463 milion\u016f dolar\u016f Ferrari<\/b> a 445 milion\u016f dolar\u016f Red Bull Racing<\/b>. <\/p>\n

Pr\u00e1v\u011b z tohoto d\u016fvodu zavedla FIA od sezony 2021<\/b> rozpo\u010dtov\u00fd strop<\/b>, provozn\u00ed ekonomick\u00fd strop (nezahrnuje nap\u0159\u00edklad platy jezdc\u016f a vrcholov\u00e9ho managementu), kter\u00fd je pro v\u0161echny stanoven na 145 milion\u016f dolar\u016f a m\u00e1 se sni\u017eovat o 5 milion\u016f ro\u010dn\u011b po dobu nejm\u00e9n\u011b \u010dty\u0159 n\u00e1sleduj\u00edc\u00edch sezon.[2]<\/sup><\/span>. Navzdory tomuto d\u016fle\u017eit\u00e9mu finan\u010dn\u00edmu n\u00e1stroji, kter\u00fd si \u0159\u00edd\u00edc\u00ed org\u00e1ny p\u0159\u00e1ly, aby zv\u00fd\u0161ily konkurenceschopnost a nab\u00eddly mo\u017enost r\u016fstu t\u00fdm\u016fm na konci startovn\u00edho pole, z\u016fst\u00e1vaj\u00ed \u010d\u00edsla z\u00e1vratn\u00e1. <\/p>\n

Jak si tedy t\u00fdm Formule 1 vyd\u011bl\u00e1 pen\u00edze, kter\u00e9 pot\u0159ebuje k tomu, aby mohl vyjet na tra\u0165? A kde vlastn\u011b t\u00fdmy F1 vyd\u011bl\u00e1vaj\u00ed pen\u00edze? <\/p>\n

Jak vyd\u011bl\u00e1v\u00e1 t\u00fdm Formule 1<\/b><\/h2>\n

Na za\u010d\u00e1tek je t\u0159eba \u0159\u00edci, \u017ee slovo „vyd\u011blat“ nen\u00ed spr\u00e1vn\u00fd v\u00fdraz a \u017ee by mo\u017en\u00e1 bylo spr\u00e1vn\u011bj\u0161\u00ed slovo „vyd\u011blat“. Existuje star\u00e9 p\u0159\u00edslov\u00ed, kter\u00e9 nikdy nep\u0159estane vyvol\u00e1vat \u00fasm\u011bv na tv\u00e1\u0159i, ale dob\u0159e vystihuje podstatu v\u011bci:„Formule 1 je sport pro milion\u00e1\u0159e, kte\u0159\u00ed se cht\u011bj\u00ed st\u00e1t milion\u00e1\u0159i“.<\/i> <\/p>\n

P\u0159\u00edjmy t\u00fdmu Formule 1 lze rozd\u011blit do \u010dty\u0159 pil\u00ed\u0159\u016f, pokud bychom cht\u011bli zobecnit:<\/p>\n

–<\/b> <\/b><\/span>Sponzorstv\u00ed<\/b><\/p>\n

–<\/b> <\/b><\/span>Dividendy FOM<\/b><\/p>\n

–<\/b> <\/b><\/span>Investice v\u00fdrobc\u016f a v\u00fdrobc\u016f OEM<\/b><\/p>\n

–<\/b> <\/b><\/span>piloti „pay to play<\/b><\/p>\n

\"Fanou\u0161ci<\/b><\/h2>\n

Sponzoring ve Formuli 1<\/b><\/h2>\n

Na t\u011bchto str\u00e1nk\u00e1ch se v\u011bnujeme t\u00e9matu sponzorstv\u00ed ve Formuli 1<\/b><\/span><\/a> ji\u017e bylo hojn\u011b pops\u00e1no. Nejv\u011bt\u0161\u00ed sv\u011btov\u00e9 spole\u010dnosti, kter\u00e9 s\u00e1zej\u00ed na neuv\u011b\u0159itelnou viditelnost a silnou kombinaci hodnot \u0161pi\u010dkov\u00e9ho seri\u00e1lu \u010dty\u0159kolek, do tohoto cirkusu neust\u00e1le investuj\u00ed. <\/p>\n

\u010c\u00e1stky, kter\u00e9 se zna\u010dn\u011b li\u0161\u00ed, za\u010d\u00ednaj\u00ed na jednom milionu eur a kon\u010d\u00ed u velk\u00fdch kontrakt\u016f, jako je smlouva mezi Petronasem a Mercedesem v hodnot\u011b 42 milion\u016f<\/b> eur ro\u010dn\u011b nebo smlouva mezi Oracle a Red Bull Racing<\/b>, kter\u00e1 se odhaduje na 300 milion\u016f eur v p\u0159\u00ed\u0161t\u00edch p\u011bti letech.[3]<\/sup><\/span>.<\/p>\n

Nejnov\u011bj\u0161\u00edm velk\u00fdm trendem je v tomto smyslu sponzoring v oblasti kryptom\u011bn<\/b>, burz, NFT a obecn\u011b digit\u00e1ln\u00ed ekonomiky a v\u0161eho, co je jej\u00edm z\u00e1kladem.<\/p>\n

Dividendy FOM<\/b><\/h3>\n

FOM ( Formula One Management<\/b>) rozd\u011bluje \u010d\u00e1st p\u0159\u00edjm\u016f z televizn\u00edch pr\u00e1v a dal\u0161\u00edch v\u00fdnos\u016f mezi z\u00fa\u010dastn\u011bn\u00e9 t\u00fdmy. Rozd\u011blen\u00ed t\u011bchto pen\u011bz je slo\u017eit\u00e9 a v uplynul\u00fdch letech vyvolalo nem\u00e1lo spor\u016f, zejm\u00e9na mezi Ta\u017en\u00fdm kon\u011bm<\/b> a ostatn\u00edmi t\u00fdmy. Pokusme se to zjednodu\u0161it. <\/p>\n

Pro za\u010d\u00e1tek<\/b> ka\u017ed\u00fd t\u00fdm, kter\u00fd se um\u00edstil v \u017eeb\u0159\u00ed\u010dku za posledn\u00ed dv\u011b sez\u00f3ny, obdr\u017e\u00ed 36 milion\u016f dolar\u016f<\/b>.[4]<\/sup><\/span> jako \u00fa\u010dastnick\u00fd poplatek za nasazen\u00ed dvou voz\u016f na startovn\u00ed ro\u0161t. Tato \u010d\u00e1stka je pro v\u0161echny stejn\u00e1 a tvo\u0159\u00ed z\u00e1klad pro fungov\u00e1n\u00ed mnoha men\u0161\u00edch t\u00fdm\u016f. <\/p>\n

Druh\u00e1 \u010d\u00e1st finan\u010dn\u00edch prost\u0159edk\u016f FOM je rozd\u011blena mezi t\u00fdmy podle v\u00fdsledk\u016f p\u0159edchoz\u00edho ro\u010dn\u00edku<\/b>, p\u0159i\u010dem\u017e v\u00edt\u011bzov\u00e9 z\u00edsk\u00e1vaj\u00ed vy\u0161\u0161\u00ed pod\u00edly a jejich pod\u00edl se sni\u017euje podle um\u00edst\u011bn\u00ed. V roce 2019 z\u00edskal Mercedes podle tohoto pravidla 61 milion\u016f dolar\u016f za v\u00edt\u011bzstv\u00ed v mistrovstv\u00ed sv\u011bta. Pouze 13 jich dostal Williams, kter\u00fd se um\u00edstil na druh\u00e9m m\u00edst\u011b. <\/p>\n

Dal\u0161\u00ed, v\u00edce diskutovan\u00e9 kv\u00f3ty jsou ud\u011blov\u00e1ny dlouhodob\u00e9mu t\u00fdmu<\/b>, tedy Ferrari, za \u00fa\u010dast ve v\u0161ech dosavadn\u00edch mistrovstv\u00edch sv\u011bta, a CCD<\/b>, tedy t\u00fdm\u016fm, kter\u00e9 vyhr\u00e1ly nejv\u00edce mistrovstv\u00ed sv\u011bta (Ferrari, McLaren, Mercedes, Red Bull). Tato oblast financov\u00e1n\u00ed, kter\u00e1 je, jak ji\u017e bylo zm\u00edn\u011bno, sp\u00ed\u0161e \u0161edou z\u00f3nou a o n\u00ed\u017e se dlouho diskutovalo, m\u00e1 hlubok\u00e9 ko\u0159eny v takzvan\u00e9m Paktu shody<\/b>, pojmenovan\u00e9m podle n\u00e1m\u011bst\u00ed Place de La Concorde v Pa\u0159\u00ed\u017ei, kde s\u00eddl\u00ed Mezin\u00e1rodn\u00ed automobilov\u00e1 federace<\/b>. <\/p>\n

Investice v\u00fdrobc\u016f<\/b><\/h3>\n

Velc\u00ed v\u00fdrobci, jako jsou nap\u0159\u00edklad Mercedes, Ferrari<\/b> a Aston Martin<\/b>, \u010dasto financuj\u00ed p\u0159edev\u0161\u00edm sv\u00e9 vlastn\u00ed z\u00e1vodn\u00ed t\u00fdmy, kter\u00fdm se ne n\u00e1hodou \u0159\u00edk\u00e1 „tov\u00e1rny“ pr\u00e1v\u011b proto, \u017ee jsou prodlou\u017eenou rukou v\u00fdrobc\u016f silni\u010dn\u00edch voz\u016f.<\/p>\n

V roce 2019 obdr\u017eel t\u00fdm AMG Mercedes F1 od<\/b> mate\u0159sk\u00e9 spole\u010dnosti n\u011bmeck\u00e9ho giganta Daimler<\/b>\u010d\u00e1stku 80 milion\u016f<\/b> eur na n\u00e1vrh a zdokonalen\u00ed vozu, kter\u00fd se z\u00fa\u010dastn\u00ed \u0161ampion\u00e1tu.[5]<\/sup><\/span>. Ze stejn\u00e9ho d\u016fvodu investoval 25 milion\u016f i Aston Martin, kter\u00fd se v t\u00e9 dob\u011b vracel do nejvy\u0161\u0161\u00ed s\u00e9rie a pot\u0159eboval kapit\u00e1lov\u00e9 injekce na v\u00fdvoj vozu. <\/p>\n

Tyto investice, jak ji\u017e bylo zm\u00edn\u011bno na za\u010d\u00e1tku, jsou vlastn\u011b investicemi do marketingu a v\u00fdzkumu a v\u00fdvoje pro v\u00fdrobce, kte\u0159\u00ed maj\u00ed ve\u0161kerou v\u00fdhodu v tom, \u017ee mohou nasazovat v\u00fdkonn\u00e9 a v\u00edt\u011bzn\u00e9 vozy do nejpresti\u017en\u011bj\u0161\u00edch sout\u011b\u017e\u00ed v motorsportu. Masivn\u00ed je nap\u0159\u00edklad n\u00e1vratnost samotn\u00e9ho Mercedesu, pokud jde o prodeje silni\u010dn\u00edch voz\u016f, od doby, kdy v roce 2022 skon\u010dila jeho \u00fasp\u011b\u0161n\u00e1 hybridn\u00ed \u00e9ra formule jedna. <\/p>\n

\"Lando<\/b><\/h3>\n

Platit \u0159idi\u010d\u016fm<\/b><\/h3>\n

Nen\u00ed u\u017e \u017e\u00e1dn\u00fdm tajemstv\u00edm, \u017ee mnoho \u0159idi\u010d\u016f si s sebou p\u0159in\u00e1\u0161\u00ed d\u016fle\u017eit\u00e9 v\u011bno, kter\u00e9<\/b> nab\u00edz\u00ed t\u00fdmu, jen\u017e je posad\u00ed za volant.<\/p>\n

Tato praxe, kter\u00e1 v minulosti nejednou vyvolala pozdvi\u017een\u00ed, se v posledn\u00edch letech, kdy se s p\u0159\u00edchodem Mazepin\u016f,<\/b> Latif\u016f<\/b> a Stroll\u016f<\/b> uk\u00e1zalo, jak d\u016fle\u017eit\u00e1 je rodinn\u00e1 ekonomika p\u0159i v\u00fdb\u011bru toho \u010di onoho \u0159idi\u010de, skute\u010dn\u011b prosadila.<\/p>\n

Samotn\u00fd Lando Norris<\/b> z\u00edskal rozs\u00e1hlou finan\u010dn\u00ed podporu od sv\u00e9ho otce, zakladatele makl\u00e9\u0159sk\u00e9 firmy Hargreaves Landsdown, kter\u00fd do mlad\u00e9ho Brita a st\u00e1je McLaren investoval prost\u0159ednictv\u00edm sv\u00e9 dce\u0159in\u00e9 spole\u010dnosti Horatio Investments 12 milion\u016f liber ro\u010dn\u011b v letech 2017 a\u017e 2019.[6]<\/sup><\/span>.<\/p>\n

Zde je d\u016fle\u017eit\u00e9 pochopit ot\u00e1zku, kter\u00e1 je rozhoduj\u00edc\u00ed pro sportovn\u00ed v\u00fdznam t\u011bchto operac\u00ed. Tito chlapci, \u010dasto z bohat\u00fdch rodin, jsou p\u0159esto a p\u0159edev\u0161\u00edm mimo\u0159\u00e1dn\u00fdmi \u0159idi\u010dsk\u00fdmi talenty. \u017d\u00e1dn\u00fd t\u00fdm, jakkoli pot\u0159ebuje pen\u00edze, by nem\u011bl \u017e\u00e1dnou v\u00fdhodu, kdyby sv\u011b\u0159il takov\u00e9 vozy do rukou nejnov\u011bj\u0161\u00edho, jakkoli bohat\u00e9ho p\u0159\u00edr\u016fstku. <\/p>\n

Vezm\u011bme si nap\u0159\u00edklad Checa Pereze<\/b>, kter\u00fd byl v\u017edy dob\u0159e financov\u00e1n mexickou spole\u010dnost\u00ed TelCel, kter\u00e1 ho sledovala po celou dobu jeho kari\u00e9ry a vynikaj\u00edc\u00ed v\u00fdsledky, kter\u00e9 p\u0159in\u00e1\u0161el na tra\u0165 i v ned\u00e1vn\u00e9 dob\u011b za Red Bull Racing a p\u0159edt\u00edm za Racing Point a dal\u0161\u00ed.<\/p>\n

Z\u00e1v\u011brem: n\u00e1klady Formule 1 a v\u00fdznam cvi\u010den\u00ed<\/b><\/h2>\n

Formule 1<\/b> je nesm\u00edrn\u011b komplexn\u00ed a hlubok\u00fd sport po v\u0161ech str\u00e1nk\u00e1ch.<\/p>\n

Na str\u00e1nk\u00e1ch „vrchol motorsportu<\/i><\/b> je mozaikou technologi\u00ed, v\u00fdzkumu, talent\u016f, v\u00fdrobn\u00edho \u00fasil\u00ed, logistick\u00e9ho nasazen\u00ed a organiza\u010dn\u00edch zdroj\u016f. T\u00fdmy, \u010dasto velmi po\u010detn\u00e9, nasazuj\u00ed na tra\u0165 prototypy, kter\u00e9 jsou mistrovsk\u00fdmi d\u00edly techniky, a sout\u011b\u017e\u00ed po dobu 10 m\u011bs\u00edc\u016f na p\u011bti kontinentech. Stejn\u011b p\u016fsobiv\u00e9 je i ekonomick\u00e9 nasazen\u00ed, kter\u00e9 takov\u00e1 akce vy\u017eaduje.<\/b><\/p>\n

Aby se s t\u00edm vyrovnal, m\u00e1 ka\u017ed\u00fd t\u00fdm v\u00edce zdroj\u016f p\u0159\u00edjm\u016f,<\/b> od sponzor\u016f p\u0159es dividendy FOM a\u017e po podporu od v\u00fdrobc\u016f a soukrom\u00fdch investor\u016f. Udr\u017eet tyto r\u016fznorod\u00e9 a mnohotv\u00e1rn\u00e9 p\u0159\u00edjmy na uzd\u011b je n\u00e1ro\u010dn\u00fd \u00fakol zalo\u017een\u00fd na jemn\u00e9 a nuancovan\u00e9 rovnov\u00e1ze. Pen\u00edze v\u017edy znamenaly rozvojovou kapacitu, investi\u010dn\u00ed p\u0159\u00edle\u017eitosti a nakonec i v\u00fdkonnost. <\/p>\n

Hled\u00e1n\u00ed demokratick\u00fdch a spravedliv\u00fdch zp\u016fsob\u016f,<\/b> kter\u00e9 by v\u0161ak neomezovaly mo\u017enosti r\u016fstu v oblasti sportu a z\u00e1bavy, je v posledn\u00edch m\u011bs\u00edc\u00edch t\u00e9matem diskus\u00ed nejen pro Formuli 1, ale pro v\u0161echny v\u00fdznamn\u00e9 sportovn\u00ed ligy a s\u00e9rie. \u0158e\u0161en\u00ed t\u00e9to h\u00e1danky bude nutn\u011b utv\u00e1\u0159et tv\u00e1\u0159 sportu v p\u0159\u00ed\u0161t\u00edch letech.<\/b><\/p>\n

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1]<\/sup><\/span> https:\/\/www.essentiallysports.com\/f1-news-what-are-the-budgets-for-f1-teams-including-mercedes-red-bull-ferrari\/<\/span><\/a><\/span><\/p>\n

[2]<\/sup><\/span> https:\/\/www.motorsport.com\/f1\/news\/alonso-questions-driver-salary-cap-when-f1-is-asking-more-from-us\/10317358\/#:~:text=F1%20introduced%20a%20budget%20kap,inflace%20and%20zv\u00fd\u0161en\u00e9%20freight%20n\u00e1klady.<\/p>\n

[3]<\/sup><\/span> https:\/\/f1chronicle.com\/do-f1-teams-make-money\/#:~:text=The%20most%20lucrative%20way%20for,Lance%20Stroll%20of%20Nicholas%20Latifi<\/p>\n

[4]<\/sup><\/span> https:\/\/onestopracing.com\/how-do-f1-teams-earn-money\/<\/p>\n

[5]<\/sup><\/span> https:\/\/onestopracing.com\/how-do-f1-teams-earn-money\/<\/p>\n

[6]<\/sup><\/span> https:\/\/f1chronicle.com\/lando-norris-bucks-the-pay-driver-trend\/<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

„Vrchol motorsportu“ je mozaikou technologi\u00ed, v\u00fdzkumu, talent\u016f, v\u00fdrobn\u00edho \u00fasil\u00ed, logistick\u00fdch z\u00e1vazk\u016f a organiza\u010dn\u00edch zdroj\u016f. Stejn\u011b p\u016fsobiv\u00e9 je i ekonomick\u00e9 nasazen\u00ed, kter\u00e9 takov\u00e1 akce vy\u017eaduje. Aby to ka\u017ed\u00fd t\u00fdm zvl\u00e1dl, m\u00e1 n\u011bkolik zdroj\u016f p\u0159\u00edjm\u016f, od sponzor\u016f p\u0159es dividendy FOM a\u017e po podporu v\u00fdrobc\u016f a soukrom\u00fdch investor\u016f. Udr\u017eet tyto r\u016fznorod\u00e9 a mnohostrann\u00e9 ekonomiky na uzd\u011b je n\u00e1ro\u010dn\u00fd \u00fakol zalo\u017een\u00fd na jemn\u00fdch a nuancovan\u00fdch rovnov\u00e1h\u00e1ch. Pen\u00edze v\u017edy znamenaly rozvojovou kapacitu, investi\u010dn\u00ed p\u0159\u00edle\u017eitosti a nakonec i v\u00fdkonnost. <\/p>\n","protected":false},"author":2,"featured_media":192968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20233],"tags":[],"class_list":["post-293650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-formule1"],"acf":[],"contentshake_article_id":"","yoast_head":"\nJak t\u00fdm F1 vyd\u011bl\u00e1v\u00e1 pen\u00edze<\/title>\n<meta name=\"description\" content=\"Ekonomick\u00e9 z\u00e1vazky, kter\u00e9 F1 vy\u017eaduje, jsou obrovsk\u00e9. 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