{"id":293781,"date":"2022-06-16T01:09:46","date_gmt":"2022-06-15T23:09:46","guid":{"rendered":"https:\/\/rtrsports.com\/f1-a-rozpoctove-limity-vitezny-recept\/"},"modified":"2026-09-28T12:06:14","modified_gmt":"2026-09-28T10:06:14","slug":"f1-a-rozpoctove-limity-vitezny-recept","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/f1-a-rozpoctovou-kapku-vyherni-formule\/","title":{"rendered":"Rozpo\u010dtov\u00fd strop F1: jak funguje limit v\u00fddaj\u016f a co m\u011bn\u00ed pro sponzory"},"content":{"rendered":"<p><strong>V roce 2022 byl rozpo\u010dtov\u00fd strop nej\u017ehav\u011bj\u0161\u00edm t\u00e9matem Formule 1: limit \u010dinil 140 milion\u016f dolar\u016f, inflace prudce rostla a \u0161pi\u010dkov\u00e9 t\u00fdmy \u017e\u00e1daly jeho zv\u00fd\u0161en\u00ed uprost\u0159ed sezony. O \u010dty\u0159i roky pozd\u011bji se strop v\u00fddaj\u016f stal jedn\u00edm z pil\u00ed\u0159\u016f \u0161ampion\u00e1tu, p\u0159inesl prvn\u00ed trest ve sv\u00e9 historii a v roce 2026 vzrostl na 215 milion\u016f dolar\u016f. Takto funguje dnes, tohle se zm\u011bnilo a proto se p\u0159\u00edmo t\u00fdk\u00e1 ka\u017ed\u00e9ho, kdo sponzoruje t\u00fdm.<\/strong><\/p>\n<p><em>Aktualizov\u00e1no v z\u00e1\u0159\u00ed 2026.<\/em><\/p>\n<p>Ve zkratce: rozpo\u010dtov\u00fd strop je maxim\u00e1ln\u00ed \u010d\u00e1stka, kterou m\u016f\u017ee ka\u017ed\u00fd t\u00fdm Formule 1 za sezonu utratit za n\u00e1vrh, stavbu a provoz sv\u00fdch voz\u016f. Zaveden byl v roce 2021 ve v\u00fd\u0161i 145 milion\u016f dolar\u016f, od roku 2023 klesl na 135 milion\u016f a v roce 2026 byl zv\u00fd\u0161en na 215 milion\u016f, hlavn\u011b kv\u016fli zm\u011bn\u011b \u00fa\u010detn\u00edch pravidel, d\u00edky n\u00ed\u017e do stropu spadaj\u00ed n\u00e1klady, kter\u00e9 byly d\u0159\u00edve vylou\u010deny. Mimo strop z\u016fst\u00e1vaj\u00ed platy jezdc\u016f, t\u0159i nejl\u00e9pe placen\u00ed mana\u017ee\u0159i a marketing. Pro sponzory to m\u00e1 d\u016fle\u017eit\u00fd d\u016fsledek: t\u00fdmy u\u017e nemohou vyhr\u00e1vat neomezen\u00fdmi v\u00fddaji a hodnota partnerstv\u00ed je d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e kdy d\u0159\u00edv.<\/p>\n<h2>Co je rozpo\u010dtov\u00fd strop a pro\u010d vznikl<\/h2>\n<p>Rozpo\u010dtov\u00fd strop, ofici\u00e1ln\u011b naz\u00fdvan\u00fd cost cap, omezuje ro\u010dn\u00ed v\u00fddaje ka\u017ed\u00e9ho t\u00fdmu na \u010dinnosti spojen\u00e9 s v\u00fdkonem vozu: konstrukci, v\u00fdvoj, v\u00fdrobu, provoz na trati a technick\u00fd person\u00e1l. Zaveden byl v roce 2021 podle vzoru platov\u00fdch strop\u016f v americk\u00fdch sout\u011b\u017e\u00edch, jako jsou NBA a NFL, se dv\u011bma c\u00edli: zajistit men\u0161\u00edm t\u00fdm\u016fm ekonomickou udr\u017eitelnost a sn\u00ed\u017eit v\u00fdhodu t\u011bch, kdo mohli utr\u00e1cet v\u00edc.<\/p>\n<p>P\u0159ed zaveden\u00edm stropu mohli velc\u00ed v\u00fdrobci utr\u00e1cet mnohem v\u00edc ne\u017e men\u0161\u00ed t\u00fdmy a rozd\u00edl byl vid\u011bt na trati: v hybridn\u00ed \u00e9\u0159e Mercedes dominoval i d\u00edky zdroj\u016fm, kter\u00fdm se krom\u011b Ferrari a Red Bullu nemohl vyrovnat \u017e\u00e1dn\u00fd soupe\u0159. Strop za\u010d\u00ednal v roce 2021 na 145 milionech, v roce 2022 klesl na 140 a v letech 2023 a\u017e 2025 na 135 milion\u016f, s \u00fapravami podle po\u010dtu z\u00e1vod\u016f nad 21 v kalend\u00e1\u0159i, o 1,8 milionu v\u00edce za ka\u017ed\u00fd dal\u0161\u00ed z\u00e1vod, a podle inflace.<\/p>\n<h2>Debata z roku 2022: jak skon\u010dila<\/h2>\n<p>V roce 2022, kdy jsme psali prvn\u00ed verzi tohoto \u010dl\u00e1nku, \u0161pi\u010dkov\u00e9 t\u00fdmy jako Ferrari, Mercedes a Red Bull \u017e\u00e1daly zv\u00fd\u0161en\u00ed stropu kv\u016fli rostouc\u00edm n\u00e1klad\u016fm na energii a dopravu, zat\u00edmco Haas, Alfa Romeo a Williams byly proti zm\u011bn\u011b pravidel v pr\u016fb\u011bhu sezony. V \u010dervenci 2022 dosp\u011bla F1 Commission ke kompromisu: \u00faprav\u011b o 3,1 % kv\u016fli inflaci, schv\u00e1len\u00e9 jen s jedn\u00edm hlasem proti.<\/p>\n<p>O n\u011bkolik m\u011bs\u00edc\u016f pozd\u011bji p\u0159i\u0161la prvn\u00ed skute\u010dn\u00e1 zkou\u0161ka. Za sezonu 2021 FIA zjistila, \u017ee Red Bull p\u0159ekro\u010dil strop zhruba o 1,86 milionu liber, tedy o 1,6 %, co\u017e bylo klasifikov\u00e1no jako m\u00e9n\u011b z\u00e1va\u017en\u00e9 poru\u0161en\u00ed: t\u00fdm dostal pokutu 7 milion\u016f dolar\u016f a o 10 % mu byl zkr\u00e1cen \u010das na aerodynamick\u00fd v\u00fdvoj. Za stejnou sezonu dostaly Aston Martin a Williams pokuty za procedur\u00e1ln\u00ed pochyben\u00ed. V letech 2022 a\u017e 2024 naopak v\u0161echny t\u00fdmy v\u00fddajov\u00fd limit dodr\u017eely, jen s n\u011bkolika procedur\u00e1ln\u00edmi pochyben\u00edmi, tedy nespr\u00e1vn\u011b p\u0159edlo\u017een\u00fdmi dokumenty nebo certifikacemi.<\/p>\n<p>Obava, kterou jsme tehdy vyj\u00e1d\u0159ili, \u017ee by n\u011bkter\u00fd t\u00fdm nemusel kv\u016fli n\u00e1klad\u016fm na nehody dokon\u010dit sezonu, se nenaplnila. Strop ale skute\u010dn\u011b zm\u011bnil zp\u016fsob pr\u00e1ce: ka\u017ed\u00e9 vylep\u0161en\u00ed a ka\u017ed\u00e1 oprava se mus\u00ed pl\u00e1novat, proto\u017ee prostor pro v\u00fddaje je omezen\u00fd.<\/p>\n<h2>Rozpo\u010dtov\u00fd strop 2026: 215 milion\u016f dolar\u016f<\/h2>\n<p>Od roku 2026 je strop 215 milion\u016f dolar\u016f, o 80 milion\u016f v\u00edce ne\u017e z\u00e1klad z roku 2025. To ale neznamen\u00e1, \u017ee t\u00fdmy utr\u00e1cej\u00ed o 80 milion\u016f v\u00edc. Podle FIA a Formule 1 je zv\u00fd\u0161en\u00ed z velk\u00e9 \u010d\u00e1sti \u00fa\u010detn\u00ed a v podstat\u011b neutr\u00e1ln\u00ed:<\/p>\n<ul>\n<li>byl zru\u0161en samostatn\u00fd strop na investice do za\u0159\u00edzen\u00ed a stroj\u016f a jejich ro\u010dn\u00ed odpisy nyn\u00ed spadaj\u00ed do cost cap;<\/li>\n<li>person\u00e1l, kter\u00fd pracuje na Formuli 1, se mus\u00ed do stropu zapo\u010d\u00edtat v pln\u00e9m rozsahu;<\/li>\n<li>\u010d\u00e1stka pokr\u00fdv\u00e1 inflaci nahromad\u011bnou od roku 2021;<\/li>\n<li>p\u0159ibyly nov\u00e9 v\u00fdjimky, nap\u0159\u00edklad n\u00e1klady na zdrav\u00ed a bezpe\u010dnost a z\u00e1vodn\u00ed j\u00eddelnu.<\/li>\n<\/ul>\n<p>Jak vysv\u011btlil Federico Lodi z FIA, nov\u00fd strop neznamen\u00e1 vy\u0161\u0161\u00ed v\u00fddaje t\u00fdm\u016f, proto\u017ee tyto n\u00e1klady u\u017e nesly. Z cost cap z\u016fst\u00e1vaj\u00ed vylou\u010deny platy jezdc\u016f, odm\u011bny t\u0159\u00ed nejl\u00e9pe placen\u00fdch mana\u017eer\u016f, marketing, pr\u00e1vn\u00ed, administrativn\u00ed a person\u00e1ln\u00ed \u010dinnosti, cestov\u00e1n\u00ed a aktivity spojen\u00e9 s histori\u00ed t\u00fdmu. V\u00fdrobci motor\u016f maj\u00ed vlastn\u00ed samostatn\u00fd strop, kter\u00fd se podle Formule 1 od roku 2026 zvy\u0161uje na 190 milion\u016f dolar\u016f.<\/p>\n<h2>A platy jezdc\u016f?<\/h2>\n<p>V roce 2022 se diskutovalo tak\u00e9 o stropu na platy jezdc\u016f a Max Verstappen pat\u0159il k jeho nejrozhodn\u011bj\u0161\u00edm odp\u016frc\u016fm: jsou to jezdci, \u0159\u00edkal, kdo d\u011bl\u00e1 show a riskuje \u017eivot. Tento strop nebyl nikdy zaveden: i v roce 2026 z\u016fst\u00e1vaj\u00ed platy jezdc\u016f mimo cost cap a smlouvy t\u011bch nejlep\u0161\u00edch maj\u00ed st\u00e1le hodnotu des\u00edtek milion\u016f ro\u010dn\u011b.<\/p>\n<h2>Co to znamen\u00e1 pro sponzory<\/h2>\n<p>Rozpo\u010dtov\u00fd strop zm\u011bnil ekonomiku Formule 1 a s n\u00ed i roli sponzor\u016f. Pro ka\u017ed\u00e9ho, kdo zva\u017euje sponzoring, jsou obzvl\u00e1\u0161\u0165 d\u016fle\u017eit\u00e9 t\u0159i d\u016fsledky.<\/p>\n<p>Prvn\u00ed: marketing a hospitality jsou ze stropu vylou\u010deny. T\u00fdm tak m\u016f\u017ee bez omezen\u00ed investovat do aktivace pro sv\u00e9 partnery, od akc\u00ed po obsah, a \u010dasto to d\u011bl\u00e1 pr\u00e1v\u011b proto, \u017ee to zvy\u0161uje hodnotu sponzoringu.<\/p>\n<p>Druh\u00fd: strop u\u010dinil t\u00fdmy udr\u017eiteln\u011bj\u0161\u00edmi a cenn\u011bj\u0161\u00edmi. P\u0159ed rokem 2021 byla Formule 1, jak \u0159ekl Zak Brown z McLarenu, sout\u011b\u017e\u00ed o to, kdo si m\u016f\u017ee dovolit prod\u011blat nejv\u00edc. Dnes t\u00fdmy vyd\u011bl\u00e1vaj\u00ed a jejich hodnota prudce vzrostla: podle Sportica m\u011bl v listopadu 2025 t\u00fdm pr\u016fm\u011brnou hodnotu 3,42 miliardy dolar\u016f, o 48 % v\u00edce ne\u017e p\u0159ed rokem, p\u0159i\u010dem\u017e Ferrari bylo ocen\u011bno na 6,4 miliardy, Mercedes na 5,88, McLaren na 4,73 a Red Bull na 4,32.<\/p>\n<p>T\u0159et\u00ed: s omezen\u00fdmi technick\u00fdmi v\u00fddaji se komer\u010dn\u00ed p\u0159\u00edjmy staly faktorem konkurenceschopnosti. T\u00fdm s v\u00edce sponzory nem\u016f\u017ee na trati utratit v\u00edc, ale m\u016f\u017ee v\u00edc investovat do v\u0161eho, co strop nepokr\u00fdv\u00e1, a p\u0159edev\u0161\u00edm si m\u016f\u017ee dovolit v\u017edy vy\u010derpat povolen\u00fd limit. Proto t\u00fdmy hledaj\u00ed stabiln\u00ed, v\u00edcelet\u00e9 partnery a v\u00edc si cen\u00ed t\u011bch, kdo p\u0159in\u00e1\u0161ej\u00ed i technologie a know-how. P\u00ed\u0161eme o tom v \u010dl\u00e1nku o tom, <a href=\"https:\/\/rtrsports.com\/cs\/jak-vydelava-tym-formule-1\/\">jak vyd\u011bl\u00e1v\u00e1 t\u00fdm Formule 1<\/a>, a v pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">n\u00e1klady na sponzoring ve Formuli 1<\/a>.<\/p>\n<p>R\u00e1mec je stabiln\u00ed a\u017e do roku 2030: nov\u00e1 Concordsk\u00e1 dohoda, kter\u00e1 upravuje vztahy mezi Formul\u00ed 1, FIA a jeden\u00e1cti t\u00fdmy v\u010detn\u011b nov\u00e1\u010dka Cadillacu, byla podeps\u00e1na v roce 2025. Pokud chcete pochopit, jak do tohoto syst\u00e9mu zapojit svou zna\u010dku, za\u010dn\u011bte na\u0161\u00ed str\u00e1nkou o <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">sponzoringu ve Formuli 1<\/a>, nebo n\u00e1s <a href=\"https:\/\/rtrsports.com\/cs\/sponzorsky-kontaktni-formular\/\">kontaktujte<\/a>.<\/p>\n<p><strong>Zdroje:<\/strong> <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/explained-what-is-the-f1-cost-cap-and-why-has-it-gone-up.2tYtDIe5SbE5utjThctBT3\" target=\"_blank\" rel=\"noopener\">Formule 1, vysv\u011btlen\u00ed cost cap 2026<\/a>; <a href=\"https:\/\/www.autosport.com\/f1\/news\/f1-cost-cap-all-to-know\/10379447\/\" target=\"_blank\" rel=\"noopener\">Autosport, v\u0161e o cost cap<\/a>; <a href=\"https:\/\/racingnews365.com\/fia-reveal-concessions-to-f1-teams-ahead-of-major-cost-cap-change\" target=\"_blank\" rel=\"noopener\">RacingNews365, zm\u011bny cost cap<\/a>; <a href=\"https:\/\/www.motorsport.com\/f1\/news\/f1-agrees-to-budget-cap-increase-for-2022-amid-inflation-pressure\/10334848\/\" target=\"_blank\" rel=\"noopener\">Motorsport.com, infla\u010dn\u00ed \u00faprava z roku 2022<\/a>; <a href=\"https:\/\/www.racefans.net\/2022\/07\/08\/deal-struck-on-budget-cap-break-for-f1-teams-due-to-soaring-inflation\/\" target=\"_blank\" rel=\"noopener\">RaceFans, dohoda o inflaci<\/a>; <a href=\"https:\/\/www.motorsport.com\/f1\/news\/cost-cap-red-bull-penalty-fia\/10391595\/\" target=\"_blank\" rel=\"noopener\">Motorsport.com, trest pro Red Bull<\/a>; <a href=\"https:\/\/www.skysports.com\/f1\/news\/12475\/12731937\/red-bull-handed-7m-fine-and-wind-tunnel-penalty-in-fia-punishment-for-formula-1-cost-cap-breach\" target=\"_blank\" rel=\"noopener\">Sky Sports, pokuta pro Red Bull<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/williams-fined-usd25-000-for-procedural-breach-of-financial-regulations.X7vMAEFkh8FNMe5BSyQ3N\" target=\"_blank\" rel=\"noopener\">Formule 1, pokuta pro Williams<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/fia-confirm-all-10-f1-teams-operated-below-cost-cap-in-2022.1MSZ7OgE8XF6GTMBLH4LxS\" target=\"_blank\" rel=\"noopener\">Formule 1, kontroly za rok 2022<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/alpine-and-honda-to-pay-fines-after-accepting-procedural-breaches-of-f1.SshK5ryAyTDl8o9LaJyGy\" target=\"_blank\" rel=\"noopener\">Formule 1, kontroly za rok 2023<\/a>; <a href=\"https:\/\/www.the-race.com\/formula-1\/fia-announces-cost-cap-review-results-after-delay\/\" target=\"_blank\" rel=\"noopener\">The Race, kontroly za rok 2024<\/a>; <a href=\"https:\/\/www.the-race.com\/formula-1\/f1-teams-will-be-worth-billions-in-five-years-mclaren\/\" target=\"_blank\" rel=\"noopener\">The Race, Zak Brown o hodnot\u011b t\u00fdm\u016f<\/a>; <a href=\"https:\/\/www.sportspro.com\/news\/f1-team-valuations-ferrari-mercedes-mclaren-november-2025\/\" target=\"_blank\" rel=\"noopener\">SportsPro, hodnota t\u00fdm\u016f podle Sportica<\/a>; <a href=\"https:\/\/www.forbes.com\/sites\/brettknight\/2025\/11\/20\/formula-1s-most-valuable-teams-2025\/\" target=\"_blank\" rel=\"noopener\">Forbes, nejcenn\u011bj\u0161\u00ed t\u00fdmy F1<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/formula-1-the-fia-and-all-11-teams-confirm-signing-of-2026-concorde.79MABMiuGyslBK1107y7Ig\" target=\"_blank\" rel=\"noopener\">Formule 1, podpis Concordsk\u00e9 dohody<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010cast\u00e9 ot\u00e1zky o rozpo\u010dtov\u00e9m stropu ve Formuli 1<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00fd je rozpo\u010dtov\u00fd strop Formule 1 v roce 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>V roce 2026 \u010din\u00ed cost cap 215 milion\u016f dolar\u016f za sezonu. Zv\u00fd\u0161en\u00ed oproti 135 milion\u016fm v roce 2025 je hlavn\u011b \u00fa\u010detn\u00ed: strop nyn\u00ed zahrnuje n\u00e1klady, kter\u00e9 byly d\u0159\u00edve vylou\u010deny, nap\u0159\u00edklad odpisy investic a ve\u0161ker\u00fd person\u00e1l pracuj\u00edc\u00ed na Formuli 1.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co je z rozpo\u010dtov\u00e9ho stropu vylou\u010deno?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Vylou\u010deny jsou platy jezdc\u016f, odm\u011bny t\u0159\u00ed nejl\u00e9pe placen\u00fdch mana\u017eer\u016f, marketing a hospitality, pr\u00e1vn\u00ed, administrativn\u00ed a person\u00e1ln\u00ed \u010dinnosti, cestov\u00e1n\u00ed a od roku 2026 tak\u00e9 n\u00e1klady na zdrav\u00ed a bezpe\u010dnost a na j\u00eddelnu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co se stane, kdy\u017e t\u00fdm rozpo\u010dtov\u00fd strop p\u0159ekro\u010d\u00ed?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Z\u00e1le\u017e\u00ed na z\u00e1va\u017enosti. Za m\u00e9n\u011b z\u00e1va\u017en\u00e9 poru\u0161en\u00ed, pod 5 % stropu, hroz\u00ed pokuty a zkr\u00e1cen\u00ed \u010dasu na v\u00fdvoj, jak se to stalo Red Bullu za rok 2021: pokuta 7 milion\u016f dolar\u016f a o 10 % m\u00e9n\u011b aerodynamick\u00fdch test\u016f. Z\u00e1va\u017en\u00e1 poru\u0161en\u00ed mohou v\u00e9st i ke sportovn\u00edm trest\u016fm.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Existuje strop na platy jezdc\u016f?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ne. Diskutovalo se o n\u011bm v roce 2022, ale nikdy nebyl zaveden: i v roce 2026 jsou platy jezdc\u016f z cost cap vylou\u010deny.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d je rozpo\u010dtov\u00fd strop d\u016fle\u017eit\u00fd pro sponzory?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Proto\u017ee marketing a hospitality z\u016fst\u00e1vaj\u00ed mimo strop, tak\u017ee t\u00fdmy mohou bez omezen\u00ed investovat do aktivace partnerstv\u00ed. A tak\u00e9 proto, \u017ee strop u\u010dinil t\u00fdmy udr\u017eiteln\u011bj\u0161\u00edmi a cenn\u011bj\u0161\u00edmi, s pr\u016fm\u011brnou hodnotou 3,42 miliardy dolar\u016f podle Sportica: sponzoring se dnes v\u00e1\u017ee k solidn\u011bj\u0161\u00edmu t\u00fdmu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>V roce 2022 byl rozpo\u010dtov\u00fd strop nej\u017ehav\u011bj\u0161\u00edm t\u00e9matem Formule 1: limit \u010dinil 140 milion\u016f dolar\u016f, inflace prudce rostla a \u0161pi\u010dkov\u00e9 t\u00fdmy \u017e\u00e1daly jeho zv\u00fd\u0161en\u00ed uprost\u0159ed sezony. O \u010dty\u0159i roky pozd\u011bji se strop v\u00fddaj\u016f stal jedn\u00edm z pil\u00ed\u0159\u016f \u0161ampion\u00e1tu, p\u0159inesl prvn\u00ed trest ve sv\u00e9 historii a v roce 2026 vzrostl na 215 milion\u016f dolar\u016f. Takto funguje [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":192910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20233,20229],"tags":[],"class_list":["post-293781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule1","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rozpo\u010dtov\u00fd strop F1 2026: 215 milion\u016f a jak funguje<\/title>\n<meta name=\"description\" content=\"Rozpo\u010dtov\u00fd strop Formule 1 se v roce 2026 zvy\u0161uje na 215 milion\u016f dolar\u016f: jak funguje, co je vylou\u010deno, trest pro Red Bull a co to znamen\u00e1 pro sponzory.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/f1-a-rozpoctovou-kapku-vyherni-formule\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rozpo\u010dtov\u00fd strop F1: jak funguje limit v\u00fddaj\u016f a co m\u011bn\u00ed pro sponzory\" \/>\n<meta property=\"og:description\" content=\"Rozpo\u010dtov\u00fd strop Formule 1 se v roce 2026 zvy\u0161uje na 215 milion\u016f dolar\u016f: jak funguje, co je vylou\u010deno, trest pro Red Bull a co to znamen\u00e1 pro sponzory.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/f1-a-rozpoctovou-kapku-vyherni-formule\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/frase-motivazionale.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Silvia Schweiger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Schweiger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/f1-a-rozpoctovou-kapku-vyherni-formule\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/f1-a-rozpoctovou-kapku-vyherni-formule\\\/\"},\"author\":{\"name\":\"Silvia Schweiger\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\"},\"headline\":\"Rozpo\u010dtov\u00fd strop F1: jak funguje limit v\u00fddaj\u016f a co m\u011bn\u00ed pro sponzory\",\"datePublished\":\"2022-06-15T23:09:46+00:00\",\"dateModified\":\"2026-09-28T10:06:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/f1-a-rozpoctovou-kapku-vyherni-formule\\\/\"},\"wordCount\":1604,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/f1-a-rozpoctovou-kapku-vyherni-formule\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/frase-motivazionale.png\",\"articleSection\":[\"Formule1\",\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/f1-a-rozpoctovou-kapku-vyherni-formule\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/f1-a-rozpoctovou-kapku-vyherni-formule\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/f1-a-rozpoctovou-kapku-vyherni-formule\\\/\",\"name\":\"Rozpo\u010dtov\u00fd strop F1 2026: 215 milion\u016f a jak funguje\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/f1-a-rozpoctovou-kapku-vyherni-formule\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/f1-a-rozpoctovou-kapku-vyherni-formule\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/frase-motivazionale.png\",\"datePublished\":\"2022-06-15T23:09:46+00:00\",\"dateModified\":\"2026-09-28T10:06:14+00:00\",\"description\":\"Rozpo\u010dtov\u00fd strop Formule 1 se v roce 2026 zvy\u0161uje na 215 milion\u016f dolar\u016f: jak funguje, co je vylou\u010deno, trest pro Red Bull a co to znamen\u00e1 pro sponzory.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/f1-a-rozpoctovou-kapku-vyherni-formule\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/f1-a-rozpoctovou-kapku-vyherni-formule\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/f1-a-rozpoctovou-kapku-vyherni-formule\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/frase-motivazionale.png\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/frase-motivazionale.png\",\"width\":1080,\"height\":1080,\"caption\":\"Rozpo\u010dtov\u00fd strop F1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/f1-a-rozpoctovou-kapku-vyherni-formule\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rozpo\u010dtov\u00fd strop F1: jak funguje limit v\u00fddaj\u016f a co m\u011bn\u00ed pro sponzory\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\",\"name\":\"Silvia Schweiger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"caption\":\"Silvia Schweiger\"},\"description\":\"Silvia Schweiger has spent more than 20 years helping companies invest effectively in motorsport sponsorship, with a focus on MotoGP and Formula 1. At RTR Sports Marketing, she works directly with brands to identify the right property, structure the deal, and connect the partnership to commercial objectives. She teaches on the Master in Motorsport Marketing run with 24ORE Business School and writes on deal structuring, activation, and sponsorship measurement.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/silviaschweiger\\\/\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/silvia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Rozpo\u010dtov\u00fd strop F1 2026: 215 milion\u016f a jak funguje","description":"Rozpo\u010dtov\u00fd strop Formule 1 se v roce 2026 zvy\u0161uje na 215 milion\u016f dolar\u016f: jak funguje, co je vylou\u010deno, trest pro Red Bull a co to znamen\u00e1 pro sponzory.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/f1-a-rozpoctovou-kapku-vyherni-formule\/","og_locale":"cs_CZ","og_type":"article","og_title":"Rozpo\u010dtov\u00fd strop F1: jak funguje limit v\u00fddaj\u016f a co m\u011bn\u00ed pro sponzory","og_description":"Rozpo\u010dtov\u00fd strop Formule 1 se v roce 2026 zvy\u0161uje na 215 milion\u016f dolar\u016f: jak funguje, co je vylou\u010deno, trest pro Red Bull a co to znamen\u00e1 pro sponzory.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/f1-a-rozpoctovou-kapku-vyherni-formule\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1080,"height":1080,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/frase-motivazionale.png","type":"image\/png"}],"author":"Silvia Schweiger","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Silvia Schweiger","Odhadovan\u00e1 doba \u010dten\u00ed":"7 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/f1-a-rozpoctovou-kapku-vyherni-formule\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/f1-a-rozpoctovou-kapku-vyherni-formule\/"},"author":{"name":"Silvia Schweiger","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e"},"headline":"Rozpo\u010dtov\u00fd strop F1: jak funguje limit v\u00fddaj\u016f a co m\u011bn\u00ed pro sponzory","datePublished":"2022-06-15T23:09:46+00:00","dateModified":"2026-09-28T10:06:14+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/f1-a-rozpoctovou-kapku-vyherni-formule\/"},"wordCount":1604,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/f1-a-rozpoctovou-kapku-vyherni-formule\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/frase-motivazionale.png","articleSection":["Formule1","Sportovn\u00ed sponzoring"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/f1-a-rozpoctovou-kapku-vyherni-formule\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/f1-a-rozpoctovou-kapku-vyherni-formule\/","url":"https:\/\/rtrsports.com\/cs\/blog\/f1-a-rozpoctovou-kapku-vyherni-formule\/","name":"Rozpo\u010dtov\u00fd strop F1 2026: 215 milion\u016f a jak funguje","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/f1-a-rozpoctovou-kapku-vyherni-formule\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/f1-a-rozpoctovou-kapku-vyherni-formule\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/frase-motivazionale.png","datePublished":"2022-06-15T23:09:46+00:00","dateModified":"2026-09-28T10:06:14+00:00","description":"Rozpo\u010dtov\u00fd strop Formule 1 se v roce 2026 zvy\u0161uje na 215 milion\u016f dolar\u016f: jak funguje, co je vylou\u010deno, trest pro Red Bull a co to znamen\u00e1 pro sponzory.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/f1-a-rozpoctovou-kapku-vyherni-formule\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/f1-a-rozpoctovou-kapku-vyherni-formule\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/f1-a-rozpoctovou-kapku-vyherni-formule\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/frase-motivazionale.png","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/frase-motivazionale.png","width":1080,"height":1080,"caption":"Rozpo\u010dtov\u00fd strop F1"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/f1-a-rozpoctovou-kapku-vyherni-formule\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Rozpo\u010dtov\u00fd strop F1: jak funguje limit v\u00fddaj\u016f a co m\u011bn\u00ed pro sponzory"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e","name":"Silvia Schweiger","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","caption":"Silvia Schweiger"},"description":"Silvia Schweiger has spent more than 20 years helping companies invest effectively in motorsport sponsorship, with a focus on MotoGP and Formula 1. At RTR Sports Marketing, she works directly with brands to identify the right property, structure the deal, and connect the partnership to commercial objectives. She teaches on the Master in Motorsport Marketing run with 24ORE Business School and writes on deal structuring, activation, and sponsorship measurement.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/www.linkedin.com\/in\/silviaschweiger\/"],"url":"https:\/\/rtrsports.com\/cs\/author\/silvia\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/293781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=293781"}],"version-history":[{"count":2,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/293781\/revisions"}],"predecessor-version":[{"id":356898,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/293781\/revisions\/356898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/192910"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=293781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=293781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=293781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}