{"id":293798,"date":"2022-06-03T08:31:50","date_gmt":"2022-06-03T06:31:50","guid":{"rendered":"https:\/\/rtrsports.com\/7-nejlepsich-jezdcu-formule-1-pro-smlouvy-o-podpore-a-sponzoringu\/"},"modified":"2026-09-28T11:53:02","modified_gmt":"2026-09-28T09:53:02","slug":"7-nejlepsich-jezdcu-formule-1-pro-smlouvy-o-podpore-a-sponzoringu","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/i-7-nejlepsich-vodicu-formulare-1-pro-dohody-podpory-a-sponzorstvi\/","title":{"rendered":"7 nejlep\u0161\u00edch jezdc\u016f Formule 1 pro endorsementov\u00e9 a sponzorsk\u00e9 smlouvy"},"content":{"rendered":"<p><strong>V roce 2022 sta\u010dilo k sestaven\u00ed tohoto \u017eeb\u0159\u00ed\u010dku pod\u00edvat se, kdo vyhr\u00e1v\u00e1 a kdo m\u00e1 nejv\u00edc sleduj\u00edc\u00edch. V roce 2026 u\u017e to neplat\u00ed: Lewis Hamilton jezd\u00ed za Ferrari, Lando Norris je obh\u00e1jcem titulu mistra sv\u011bta, Andrea Kimi Antonelli ve dvaceti letech vede \u0161ampion\u00e1t a Daniel Ricciardo ukon\u010dil kari\u00e9ru. P\u0159edev\u0161\u00edm se ale zm\u011bnil zp\u016fsob, jak\u00fdm zna\u010dky jezdce vyb\u00edraj\u00ed. P\u0159edstavujeme sedm jezdc\u016f Formule 1, kte\u0159\u00ed jsou dnes nejzaj\u00edmav\u011bj\u0161\u00ed pro endorsementov\u00e9 smlouvy, v\u010detn\u011b osobn\u00edch kontrakt\u016f, kter\u00e9 skute\u010dn\u011b maj\u00ed, a toho, co znamenaj\u00ed pro firmu, kter\u00e1 chce s n\u011bkter\u00fdm z nich spolupracovat.<\/strong><\/p>\n<p><em>Aktualizov\u00e1no v z\u00e1\u0159\u00ed 2026.<\/em><\/p>\n<p>Ve zkratce: mimo tra\u0165 vyd\u011bl\u00e1v\u00e1 s velk\u00fdm n\u00e1skokem nejv\u00edc Lewis Hamilton, podle Sportica v roce 2025 p\u0159ibli\u017en\u011b 30 milion\u016f dolar\u016f od osobn\u00edch sponzor\u016f, oproti 8 milion\u016fm Maxe Verstappena a 5 milion\u016fm Landa Norrise. Vyhr\u00e1vat nesta\u010d\u00ed: Verstappen, \u010dty\u0159n\u00e1sobn\u00fd mistr sv\u011bta, m\u00e1 osobn\u00ed obchodn\u00ed portfolio mnohem men\u0161\u00ed, ne\u017e odpov\u00edd\u00e1 jeho sl\u00e1v\u011b. Sedm pro zna\u010dky nejatraktivn\u011bj\u0161\u00edch profil\u016f roku 2026 jsou Hamilton, Charles Leclerc, Verstappen, Norris, Antonelli, Oscar Piastri a George Russell, ka\u017ed\u00fd s jin\u00fdm publikem a jin\u00fdm postaven\u00edm.<\/p>\n<h2>Pro\u010d maj\u00ed jezdci dnes hodnotu i mimo tra\u0165<\/h2>\n<p>V \u00e9\u0159e Ayrtona Senny, Alaina Prosta nebo Michaela Schumachera se jezdec st\u00e1val ikonou p\u0159edev\u0161\u00edm d\u00edky v\u00edt\u011bzstv\u00edm a televizi. Dnes v\u00fdsledky st\u00e1le rozhoduj\u00ed, ale od jezdce se o\u010dek\u00e1v\u00e1 tak\u00e9 to, \u017ee bude komunik\u00e1torem: soci\u00e1ln\u00ed s\u00edt\u011b, obsah, kter\u00fd vytv\u00e1\u0159\u00ed t\u00fdm a management, kampan\u011b se sponzory. Seri\u00e1l Netflixu Drive to Survive prom\u011bnil hlavn\u00ed postavy paddocku v postavy p\u0159\u00edb\u011bhu a p\u0159ivedl k Formuli 1 nov\u00e9, mlad\u0161\u00ed a mezin\u00e1rodn\u011bj\u0161\u00ed publikum, v \u010dele se Spojen\u00fdmi st\u00e1ty.<\/p>\n<p>Pro zna\u010dku to znamen\u00e1, \u017ee jezdec je samostatn\u00fdm medi\u00e1ln\u00edm kan\u00e1lem s vlastn\u00edm publikem, kter\u00e9 se zcela nekryje s publikem t\u00fdmu. Znamen\u00e1 to ale tak\u00e9, \u017ee obchodn\u00ed hodnota jezdce nez\u00e1vis\u00ed jen na v\u00fdsledc\u00edch: z\u00e1vis\u00ed na tom, k\u00fdm je, jak\u00fd p\u0159\u00edb\u011bh vypr\u00e1v\u00ed a na jak\u00e9 trhy dos\u00e1hne.<\/p>\n<h2>Kolik jezdci vyd\u011bl\u00e1vaj\u00ed mimo tra\u0165<\/h2>\n<p>\u017deb\u0159\u00ed\u010dek nejl\u00e9pe vyd\u011bl\u00e1vaj\u00edc\u00edch sportovc\u016f roku 2025 od Sportica odd\u011bluje p\u0159\u00edjmy na trati, tedy plat a pr\u00e9mie od t\u00fdmu, od p\u0159\u00edjm\u016f mimo tra\u0165, tedy od osobn\u00edch sponzor\u016f a obchodn\u00edch aktivit. \u010c\u00edsla jsou velmi v\u00fdmluvn\u00e1:<\/p>\n<ul>\n<li><strong>Lewis Hamilton<\/strong>: celkem 100 milion\u016f dolar\u016f, z toho p\u0159ibli\u017en\u011b 30 milion\u016f mimo tra\u0165. Je prvn\u00edm jezdcem Formule 1, kter\u00fd dos\u00e1hl 100 milion\u016f za rok;<\/li>\n<li><strong>Max Verstappen<\/strong>: 83 milion\u016f, z toho p\u0159ibli\u017en\u011b 8 milion\u016f mimo tra\u0165;<\/li>\n<li><strong>Lando Norris<\/strong>: 59 milion\u016f, z toho p\u0159ibli\u017en\u011b 5 milion\u016f mimo tra\u0165;<\/li>\n<li><strong>Oscar Piastri<\/strong>: 38 milion\u016f, z toho p\u0159ibli\u017en\u011b 3 miliony mimo tra\u0165.<\/li>\n<\/ul>\n<p>Jin\u00fdmi slovy, sedm jezdc\u016f z tohoto seznamu nem\u00e1 pro zna\u010dku stejnou hodnotu a jejich hodnota se neprojevuje stejn\u00fdm zp\u016fsobem. V\u011bnovali jsme se tomu i v \u010dl\u00e1nku o tom, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/how-much-do-formula-1-drivers-make\/\">kolik vyd\u011bl\u00e1vaj\u00ed jezdci Formule 1<\/a>.<\/p>\n<h2>7 jezdc\u016f pro endorsementov\u00e9 smlouvy v roce 2026<\/h2>\n<h3>1. Lewis Hamilton (Ferrari)<\/h3>\n<p>Sedmin\u00e1sobn\u00fd mistr sv\u011bta, od roku 2025 u Ferrari. V \u017eeb\u0159\u00ed\u010dku SportsPro 2025, kter\u00fd hodnot\u00ed 50 marketingov\u011b nejhodnotn\u011bj\u0161\u00edch sportovc\u016f sv\u011bta, skon\u010dil celkov\u011b prvn\u00ed, p\u0159ed \u0161ampiony v\u0161ech sport\u016f. Jeho osobn\u00ed portfolio je nej\u0161ir\u0161\u00ed na startovn\u00edm ro\u0161tu: Perplexity, vyhled\u00e1va\u010d zalo\u017een\u00fd na um\u011bl\u00e9 inteligenci, si m\u00edsto t\u00fdmu vybral jeho a od Velk\u00e9 ceny Imoly 2025 m\u00e1 logo na jeho p\u0159ilb\u011b; od roku 2025 je glob\u00e1ln\u00edm ambasadorem zna\u010dky Lululemon, jako jej\u00ed prvn\u00ed jezdec Formule 1; spolupracuje tak\u00e9 s Dior, EA a Rimowa. Je i podnikatelem: v roce 2023 uvedl spole\u010dn\u011b s Casa Lumbre na trh Almave, nealkoholick\u00fd n\u00e1poj z ag\u00e1ve, a v roce 2024 se k projektu p\u0159ipojil Pernod Ricard.<\/p>\n<p><strong>Pro koho:<\/strong> glob\u00e1ln\u00ed luxusn\u00ed zna\u010dky, m\u00f3da, technologie a lifestyle. Hamilton m\u00e1 ze v\u0161ech jezdc\u016f nejv\u00edc sleduj\u00edc\u00edch na soci\u00e1ln\u00edch s\u00edt\u00edch a je symbolem t\u00e9mat, jako je rozmanitost a udr\u017eitelnost, se kter\u00fdmi se mus\u00ed zna\u010dka ztoto\u017e\u0148ovat. Je tak\u00e9 nejdra\u017e\u0161\u00edm jezdcem.<\/p>\n<h3>2. Charles Leclerc (Ferrari)<\/h3>\n<p>Mona\u010dan je u\u017e l\u00e9ta tv\u00e1\u0159\u00ed Ferrari a m\u00e1 konzistentn\u011b budovan\u00e9 osobn\u00ed portfolio, t\u00e9m\u011b\u0159 v\u00fdhradn\u011b zam\u011b\u0159en\u00e9 na luxus a st\u0159edomo\u0159sk\u00fd \u017eivotn\u00ed styl. Richard Mille ho podporuje od roku 2014, od dob motok\u00e1r, a v roce 2025 pro n\u011bj vytvo\u0159il druh\u00e9 speci\u00e1ln\u00ed hodinky s jeho jm\u00e9nem. Mezi jeho osobn\u00ed partnery pat\u0159\u00ed VistaJet, Riva, APM Monaco, Puma, Peroni 0.0 a Eight Sleep. V roce 2024 zalo\u017eil se zakladateli Gromu zmrzlinovou zna\u010dku LEC, kter\u00e1 pak vstoupila do Francie a Velk\u00e9 Brit\u00e1nie.<\/p>\n<p><strong>Pro koho:<\/strong> luxus, jachty, m\u00f3da, pr\u00e9miov\u00e9 potraviny a zna\u010dky, kter\u00e9 cht\u011bj\u00ed prost\u0159ednictv\u00edm Ferrari oslovit italsk\u00e9 a evropsk\u00e9 publikum.<\/p>\n<h3>3. Max Verstappen (Red Bull)<\/h3>\n<p>\u010cty\u0159i tituly mistra sv\u011bta v letech 2021 a\u017e 2024 a \u0161ampion\u00e1t 2025 prohran\u00fd o dva body. P\u0159esto je Verstappen mimo tra\u0165 zvl\u00e1\u0161tn\u00edm p\u0159\u00edpadem: v roce 2025 dokonce vypadl ze \u017eeb\u0159\u00ed\u010dku SportsPro 50 marketingov\u011b nejhodnotn\u011bj\u0161\u00edch sportovc\u016f. Jeho nejzn\u00e1m\u011bj\u0161\u00ed osobn\u00ed smlouvou je spolupr\u00e1ce s Heineken 0.0, jeho\u017e je ambasadorem od roku 2023, na z\u00e1klad\u011b kontraktu podepsan\u00e9ho z\u00e1rove\u0148 s dohodou mezi Heinekenem a Red Bullem. Od roku 2026 jeho t\u00fdm Verstappen Racing z\u00e1vod\u00ed v GT World Challenge s Mercedesem-AMG.<\/p>\n<p><strong>Pro koho:<\/strong> zna\u010dky, kter\u00e9 se cht\u011bj\u00ed spojit s \u010dist\u00fdm v\u00fdkonem a s nizozemskou fanou\u0161kovskou z\u00e1kladnou, jednou z nejv\u00e1\u0161niv\u011bj\u0161\u00edch v paddocku. Verstappen si vyb\u00edr\u00e1 m\u00e1lo partner\u016f, m\u00e1 p\u0159\u00edmo\u010dar\u00fd profil, daleko od uhlazen\u00e9 komunikace.<\/p>\n<h3>4. Lando Norris (McLaren)<\/h3>\n<p>Mistr sv\u011bta 2025 a u\u017e l\u00e9ta jeden z jezdc\u016f, kter\u00e9 mlad\u00e9 publikum miluje nejv\u00edc. Mezi jeho osobn\u00ed partnery pat\u0159\u00ed Monster Energy, kter\u00fd v roce 2025 uvedl ve Spojen\u00fdch st\u00e1tech speci\u00e1ln\u00ed plechovku s Norrisem, Ralph Lauren s parf\u00e9mem Polo Red, Tumi a od srpna 2026 Starburst, datov\u00e1 platforma a platforma um\u011bl\u00e9 inteligence, v r\u00e1mci sv\u00e9 prvn\u00ed sportovn\u00ed smlouvy. Norris je tak\u00e9 spoluzakladatelem Quadrantu, sv\u00e9 spole\u010dnosti zam\u011b\u0159en\u00e9 na obsah a esport: v roce 2025 p\u0159e\u0161el v\u011bt\u0161inov\u00fd pod\u00edl na Veloce Media Group a v roce 2026 jeho tribuna v Silverstonu p\u0159es\u00e1hla 16 000 m\u00edst.<\/p>\n<p><strong>Pro koho:<\/strong> zna\u010dky c\u00edl\u00edc\u00ed na generaci Z, gaming, technologie, n\u00e1poje a neform\u00e1ln\u00ed m\u00f3da.<\/p>\n<h3>5. Andrea Kimi Antonelli (Mercedes)<\/h3>\n<p>Nejzaj\u00edmav\u011bj\u0161\u00ed p\u0159\u00edpad roku 2026: ve dvaceti letech, ve sv\u00e9 druh\u00e9 sezon\u011b, vede Antonelli \u0161ampion\u00e1t a jako prvn\u00ed Ital od roku 1966 vyhr\u00e1l v Monze. Jeho osobn\u00edch smluv je zat\u00edm m\u00e1lo a \u010dasto souvisej\u00ed s partnery Mercedesu, jako jsou IWC a Police, kter\u00e1 vytvo\u0159ila speci\u00e1ln\u00ed edici slune\u010dn\u00edch br\u00fdl\u00ed s jeho jm\u00e9nem. Pr\u00e1v\u011b to z n\u011bj d\u011bl\u00e1 p\u0159\u00edle\u017eitost: jeho obchodn\u00ed hodnota roste mnohem rychleji ne\u017e podepsan\u00e9 smlouvy. Psali jsme o tom v \u010dl\u00e1nku o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/kimi-antonelli-sponzoring-formule-1-italske-znacky\/\">italsk\u00e9 p\u0159\u00edle\u017eitosti s Kimim Antonellim<\/a>.<\/p>\n<p><strong>Pro koho:<\/strong> italsk\u00e9 i mezin\u00e1rodn\u00ed zna\u010dky, kter\u00e9 cht\u011bj\u00ed vsadit v\u010das na rostouc\u00edho jezdce, s n\u00e1klady st\u00e1le daleko pod \u00farovn\u00ed zaveden\u00fdch \u0161ampion\u016f.<\/p>\n<h3>6. Oscar Piastri (McLaren)<\/h3>\n<p>Australan byl v anket\u011b The Race 2025 nejobl\u00edben\u011bj\u0161\u00edm jezdcem mezi \u010dten\u00e1\u0159i, co\u017e sv\u011bd\u010d\u00ed o jeho p\u0159ita\u017elivosti mezi skaln\u00edmi fanou\u0161ky. V roce 2026 podepsal osobn\u00ed smlouvu s Googlem na telefony Pixel, p\u0159esto\u017ee Google je u\u017e partnerem McLarenu, a v \u00fanoru 2026 prodlou\u017eil spolupr\u00e1ci s australsk\u00fdm \u0159et\u011bzcem restaurac\u00ed Grill&#8217;d.<\/p>\n<p><strong>Pro koho:<\/strong> zna\u010dky, kter\u00e9 cht\u011bj\u00ed b\u00fdt p\u0159\u00edtomny v Austr\u00e1lii a v asijsko-pacifick\u00e9m regionu, a technologick\u00e9 zna\u010dky hledaj\u00edc\u00ed klidn\u00fd a d\u016fv\u011bryhodn\u00fd profil.<\/p>\n<h3>7. George Russell (Mercedes)<\/h3>\n<p>Russell, druh\u00fd v \u0161ampion\u00e1tu 2026 za sv\u00fdm t\u00fdmov\u00fdm kolegou, m\u00e1 elegantn\u00ed a uv\u00e1\u017elivou image a pat\u0159\u00ed k nejposlouchan\u011bj\u0161\u00edm hlas\u016fm v paddocku. Od dubna 2026 je glob\u00e1ln\u00edm ambasadorem AMAFFI Perfume House a spolupracuje s Police.<\/p>\n<p><strong>Pro koho:<\/strong> pr\u00e9miov\u00e9 zna\u010dky, parf\u00e9my, hodinky a firmy, kter\u00e9 hledaj\u00ed spolehliv\u00e9ho a nep\u0159ehnan\u00e9ho britsk\u00e9ho ambasadora.<\/p>\n<h2>Kdo ze seznamu z roku 2022 vypadl<\/h2>\n<p>V roce 2022 byli na seznamu tak\u00e9 Daniel Ricciardo a Pierre Gasly. Ricciardo odjel sv\u016fj posledn\u00ed z\u00e1vod Formule 1 v Singapuru v roce 2024, v z\u00e1\u0159\u00ed 2025 ozn\u00e1mil konec z\u00e1vodn\u00ed kari\u00e9ry a stal se ambasadorem Ford Racing: st\u00e1le je velmi obl\u00edbenou postavou, ale na startovn\u00edm ro\u0161tu u\u017e nen\u00ed. Gasly jezd\u00ed za Alpine se smlouvou do roku 2028 a z\u016fst\u00e1v\u00e1 zaj\u00edmav\u00fdm profilem pro francouzsk\u00e9 a technologick\u00e9 zna\u010dky, dnes v\u0161ak m\u00e1 men\u0161\u00ed viditelnost ne\u017e sedm jezdc\u016f uveden\u00fdch v\u00fd\u0161e.<\/p>\n<h2>Jak funguj\u00ed smlouvy s jezdcem<\/h2>\n<p>Osobn\u00ed smlouva s jezdcem nen\u00ed smlouvou s t\u00fdmem. Jezdec m\u00e1 s t\u00fdmem smlouvu, kter\u00e1 vyhrazuje ur\u010dit\u00e9 plochy a kategorie produkt\u016f sponzor\u016fm t\u00fdmu, a ka\u017ed\u00e1 osobn\u00ed smlouva se mus\u00ed vej\u00edt do t\u011bchto omezen\u00ed: zna\u010dka, kter\u00e1 konkuruje sponzorovi t\u00fdmu, schv\u00e1len\u00ed z\u00edsk\u00e1 jen t\u011b\u017eko. Proto jsou smlouvy st\u00e1le \u010dast\u011bji hybridn\u00ed. Heineken spolupracuje s Verstappenem i s Red Bullem, Google s Piastrim i s McLarenem, IWC a Police s Antonellim i s Mercedesem. Carlos Sainz je opa\u010dn\u00fdm p\u0159\u00edkladem: Estrella Galicia ho osobn\u011b sponzoruje od roku 2013 a v roce 2026 se stala sponzorem jeho t\u00fdmu Williams.<\/p>\n<p>P\u0159ed v\u00fdb\u011brem jezdce se proto vyplat\u00ed ov\u011b\u0159it t\u0159i v\u011bci: st\u0159ety se sponzory t\u00fdmu, skute\u010dn\u011b dostupn\u00e1 pr\u00e1va k podobizn\u011b a d\u00e9lku smlouvy jezdce s t\u00fdmem. Pro p\u0159ehled jezdc\u016f podle v\u00fdsledk\u016f roku 2026 si p\u0159e\u010dt\u011bte n\u00e1\u0161 \u017eeb\u0159\u00ed\u010dek <a href=\"https:\/\/rtrsports.com\/cs\/blog\/10-nejlepsich-jezdcu-formule-1-v-roce-2026-poradi-a-hodnota-pro-sponzory\/\">10 nejlep\u0161\u00edch jezdc\u016f Formule 1<\/a>.<\/p>\n<h2>Jak sponzorovat jezdce Formule 1<\/h2>\n<p>RTR Sports Marketing od roku 1995 vytv\u00e1\u0159\u00ed sponzorsk\u00e9 programy pro firmy, kter\u00e9 cht\u011bj\u00ed vyu\u017e\u00edt Formuli 1 a motorsport k osloven\u00ed sv\u00fdch z\u00e1kazn\u00edk\u016f: prost\u0159ednictv\u00edm t\u00fdm\u016f, jezdc\u016f nebo oboj\u00edho. V\u0161echny informace najdete na na\u0161\u00ed str\u00e1nce o <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">sponzoringu ve Formuli 1<\/a>, nebo n\u00e1s m\u016f\u017eete <a href=\"https:\/\/rtrsports.com\/cs\/sponzorsky-kontaktni-formular\/\">kontaktovat<\/a> a spole\u010dn\u011b posoud\u00edme, kter\u00fd profil se k va\u0161\u00ed zna\u010dce hod\u00ed nejl\u00e9pe.<\/p>\n<p><strong>Zdroje:<\/strong> <a href=\"https:\/\/www.sportico.com\/personalities\/athletes\/2026\/lewis-hamilton-f1-salary-sponsors-100-million-1234886557\/\" target=\"_blank\" rel=\"noopener\">Sportico, Hamiltonovy p\u0159\u00edjmy v roce 2025<\/a>; <a href=\"https:\/\/sports.yahoo.com\/articles\/lewis-hamilton-max-verstappen-among-110000084.html\" target=\"_blank\" rel=\"noopener\">Yahoo Sports, jezdci v \u017eeb\u0159\u00ed\u010dku Sportica<\/a>; <a href=\"https:\/\/www.forbes.com\/sites\/brettknight\/2025\/12\/09\/formula-1s-highest-paid-drivers-2025\/\" target=\"_blank\" rel=\"noopener\">Forbes, nejl\u00e9pe placen\u00ed jezdci roku 2025<\/a>; <a href=\"https:\/\/www.blackbookmotorsport.com\/news\/lewis-hamilton-most-marketable-athlete-f1-ferrari-october-2025\/\" target=\"_blank\" rel=\"noopener\">BlackBook Motorsport, Hamilton v \u010dele \u017eeb\u0159\u00ed\u010dku SportsPro<\/a>; <a href=\"https:\/\/www.blackbookmotorsport.com\/news\/f1-lewis-hamilton-perplexity-ai-google-may-2025\/\" target=\"_blank\" rel=\"noopener\">BlackBook Motorsport, Hamilton a Perplexity<\/a>; <a href=\"https:\/\/www.blackbookmotorsport.com\/news\/lewis-hamilton-ferrari-global-f1-brand-ambassador-lululemon-february-2025\/\" target=\"_blank\" rel=\"noopener\">BlackBook Motorsport, Hamilton a Lululemon<\/a>; <a href=\"https:\/\/www.forbes.com\/sites\/johnkell\/2025\/08\/08\/lewis-hamilton-debuts-a-non-alcoholic-mezcal-under-his-almave-brand\/\" target=\"_blank\" rel=\"noopener\">Forbes, Almave<\/a>; <a href=\"https:\/\/charlesleclerc.com\/en\/partners\/\" target=\"_blank\" rel=\"noopener\">Charles Leclerc, partne\u0159i<\/a>; <a href=\"https:\/\/timeandtidewatches.com\/richard-mille-rm-72-01-charles-leclerc-introducing\/\" target=\"_blank\" rel=\"noopener\">Time and Tide, Richard Mille a Leclerc<\/a>; <a href=\"https:\/\/www.thegrocer.co.uk\/news\/formula-1-star-charles-leclerc-launches-mindful-ice-cream-brand-lec\/705201.article\" target=\"_blank\" rel=\"noopener\">The Grocer, zmrzlina LEC<\/a>; <a href=\"https:\/\/www.blackbookmotorsport.com\/news\/max-verstappen-red-bull-racing-heineken-partnership\/\" target=\"_blank\" rel=\"noopener\">BlackBook Motorsport, Verstappen a Heineken<\/a>; <a href=\"https:\/\/www.motorsport.com\/gtwce-endurance\/news\/max-verstappens-team-switches-to-mercedes-for-2026-gt-campaign\/10786558\/\" target=\"_blank\" rel=\"noopener\">Motorsport.com, Verstappen Racing v roce 2026<\/a>; <a href=\"https:\/\/www.prnewswire.com\/news-releases\/monster-energy-and-lando-norris-launch-new-zero-sugar-flavor-in-us-302584719.html\" target=\"_blank\" rel=\"noopener\">PR Newswire, Norris a Monster Energy<\/a>; <a href=\"https:\/\/wwd.com\/pop-culture\/new-fashion-releases\/lando-norris-ralph-lauren-polo-red-campaign-1236642496\/\" target=\"_blank\" rel=\"noopener\">WWD, Norris a Ralph Lauren<\/a>; <a href=\"https:\/\/www.forbes.com\/sites\/felicitycarter\/2025\/09\/04\/tumi-drops-its-icons-tested-campaign-fronted-by-lando-norris\/\" target=\"_blank\" rel=\"noopener\">Forbes, Norris a Tumi<\/a>; <a href=\"https:\/\/sector.world\/2026\/08\/why-starburst-picked-lando-norris-for-its-first-ever-sports-deal\/\" target=\"_blank\" rel=\"noopener\">Sector, Norris a Starburst<\/a>; <a href=\"https:\/\/www.grandprix.com\/news\/norris-quadrant-venture-hits-new-heights.html\" target=\"_blank\" rel=\"noopener\">GrandPrix.com, Quadrant<\/a>; <a href=\"https:\/\/robbreport.com\/style\/watch-collector\/kimi-antonelli-formula-1-driver-interview-1238040261\/\" target=\"_blank\" rel=\"noopener\">Robb Report, Antonelli a IWC<\/a>; <a href=\"https:\/\/eftm.com\/2026\/01\/oscar-piastri-switches-to-pixel-in-partnership-with-google-looks-ahead-to-the-2026-f1-season-271197\" target=\"_blank\" rel=\"noopener\">EFTM, Piastri a Google<\/a>; <a href=\"https:\/\/www.the-race.com\/formula-1\/most-underrated-f1-driver-the-race-fan-census-2025-results\/\" target=\"_blank\" rel=\"noopener\">The Race, anketa fanou\u0161k\u016f 2025<\/a>; <a href=\"https:\/\/www.prnewswire.com\/news-releases\/amaffi-perfume-house-announces-george-russell-as-global-brand-ambassador-in-a-defining-union-of-performance-and-perfumery-302751798.html\" target=\"_blank\" rel=\"noopener\">PR Newswire, Russell a AMAFFI<\/a>; <a href=\"https:\/\/www.motorsport.com\/f1\/news\/williams-f1-announces-new-partnership-with-long-term-carlos-sainz-sponsor\/10796480\/\" target=\"_blank\" rel=\"noopener\">Motorsport.com, Estrella Galicia a Williams<\/a>; <a href=\"https:\/\/www.espn.com\/f1\/story\/_\/id\/46164936\/daniel-ricciardo-confirms-retirement-motor-racing\" target=\"_blank\" rel=\"noopener\">ESPN, konec kari\u00e9ry Ricciarda<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/gasly-commits-long-term-future-to-alpine-as-he-signs-new-contract-extension.wgdUGA4Xzo6fWpo6JK7eg\" target=\"_blank\" rel=\"noopener\">Formula 1, prodlou\u017een\u00ed Gaslyho smlouvy s Alpine<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010cast\u00e9 ot\u00e1zky o endorsementov\u00fdch smlouv\u00e1ch s jezdci Formule 1<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kter\u00fd jezdec Formule 1 vyd\u011bl\u00e1v\u00e1 nejv\u00edc na osobn\u00edch sponzorech?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>S velk\u00fdm n\u00e1skokem Lewis Hamilton. Podle Sportica v roce 2025 vyd\u011blal mimo tra\u0165 p\u0159ibli\u017en\u011b 30 milion\u016f dolar\u016f z celkov\u00fdch 100 milion\u016f, oproti 8 milion\u016fm Maxe Verstappena a 5 milion\u016fm Landa Norrise.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00fd je rozd\u00edl mezi sponzorov\u00e1n\u00edm t\u00fdmu a sponzorov\u00e1n\u00edm jezdce?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>U t\u00fdmu kupujete plochy na voze, marketingov\u00e1 pr\u00e1va a hospitality. U jezdce kupujete jeho image a osobn\u00ed publikum, od soci\u00e1ln\u00edch s\u00edt\u00ed po reklamn\u00ed kampan\u011b. Osobn\u00ed smlouva ale mus\u00ed b\u00fdt slu\u010diteln\u00e1 se sponzory t\u00fdmu, a proto mnoho zna\u010dek vol\u00ed hybridn\u00ed smlouvy s ob\u011bma.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kte\u0159\u00ed jezdci jsou pro zna\u010dky v roce 2026 nejzaj\u00edmav\u011bj\u0161\u00ed?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Krom\u011b Hamiltona jsou nej\u017e\u00e1dan\u011bj\u0161\u00edmi profily Charles Leclerc pro luxus a fanou\u0161ky Ferrari, Lando Norris, mistr roku 2025, pro mlad\u00e9 publikum, Max Verstappen pro v\u00fdkon a Andrea Kimi Antonelli, kter\u00fd vede \u0161ampion\u00e1t 2026 a m\u00e1 zat\u00edm m\u00e1lo osobn\u00edch smluv.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Sta\u010d\u00ed titul mistra sv\u011bta k tomu, aby m\u011bl jezdec hodn\u011b osobn\u00edch sponzor\u016f?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ne. Max Verstappen z\u00edskal \u010dty\u0159i tituly, ale jeho osobn\u00ed obchodn\u00ed portfolio je mnohem men\u0161\u00ed ne\u017e portfolio Hamiltona nebo Leclerca. Rozhoduje tak\u00e9 osobnost, publikum, trhy, na kter\u00e9 jezdec dos\u00e1hne, a jeho ochota spolupracovat se zna\u010dkami.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak sponzorovat jezdce Formule 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Vych\u00e1z\u00ed se z c\u00edl\u016f zna\u010dky a publika, kter\u00e9 chce oslovit, ov\u011b\u0159\u00ed se st\u0159ety se sponzory t\u00fdmu a dostupn\u00e1 pr\u00e1va k podobizn\u011b a pot\u00e9 se smlouva sjedn\u00e1 s managementem jezdce. Specializovan\u00e1 agentura, jako je RTR Sports Marketing, m\u016f\u017ee cel\u00fd proces doprov\u00e1zet.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>V roce 2022 sta\u010dilo k sestaven\u00ed tohoto \u017eeb\u0159\u00ed\u010dku pod\u00edvat se, kdo vyhr\u00e1v\u00e1 a kdo m\u00e1 nejv\u00edc sleduj\u00edc\u00edch. V roce 2026 u\u017e to neplat\u00ed: Lewis Hamilton jezd\u00ed za Ferrari, Lando Norris je obh\u00e1jcem titulu mistra sv\u011bta, Andrea Kimi Antonelli ve dvaceti letech vede \u0161ampion\u00e1t a Daniel Ricciardo ukon\u010dil kari\u00e9ru. P\u0159edev\u0161\u00edm se ale zm\u011bnil zp\u016fsob, jak\u00fdm zna\u010dky [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":192894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20233,20230],"tags":[],"class_list":["post-293798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule1","category-sportovni-marketing"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 nejlep\u0161\u00edch jezdc\u016f F1 pro sponzorsk\u00e9 smlouvy v roce 2026<\/title>\n<meta name=\"description\" content=\"Hamilton, Leclerc, Verstappen, Norris, Antonelli, Piastri a Russell: kdo vyd\u011bl\u00e1v\u00e1 nejv\u00edc mimo tra\u0165, s jak\u00fdmi zna\u010dkami a jak 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