{"id":293818,"date":"2022-06-01T12:07:17","date_gmt":"2022-06-01T10:07:17","guid":{"rendered":"https:\/\/rtrsports.com\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/"},"modified":"2026-09-25T18:02:56","modified_gmt":"2026-09-25T16:02:56","slug":"sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/","title":{"rendered":"Formule 1 ve Spojen\u00fdch st\u00e1tech: jak dobyla Ameriku a kdo ji sponzoruje v roce 2026"},"content":{"rendered":"<p><strong>Po desetilet\u00ed byly Spojen\u00e9 st\u00e1ty velk\u00fdm chyb\u011bj\u00edc\u00edm trhem Formule 1. V roce 2026 se staly jej\u00edm nejdynami\u010dt\u011bj\u0161\u00edm trhem: t\u0159i Velk\u00e9 ceny v kalend\u00e1\u0159i, americk\u00fd t\u00fdm na startovn\u00edm ro\u0161tu, americk\u00fd v\u00fdrobce jako motorov\u00fd partner Red Bullu, televizn\u00ed pr\u00e1va u Applu a seznam americk\u00fdch sponzor\u016f, kter\u00fd se ka\u017edou sez\u00f3nu prodlu\u017euje. Takhle Formule 1 dobyla Ameriku a tohle to znamen\u00e1 pro ka\u017ed\u00e9ho, kdo ji chce sponzorovat.<\/strong><\/p>\n<p><em>Aktualizov\u00e1no v z\u00e1\u0159\u00ed 2026.<\/em><\/p>\n<p>Stru\u010dn\u011b: v roce 2026 jezd\u00ed Formule 1 ve Spojen\u00fdch st\u00e1tech v Miami, Austinu a Las Vegas, poprv\u00e9 nasazuje Cadillac jako jeden\u00e1ct\u00fd t\u00fdm a exkluzivn\u011b ji vys\u00edl\u00e1 Apple na z\u00e1klad\u011b p\u011btilet\u00e9 smlouvy. Podle Nielsenu m\u011bla v roce 2024 v USA 52 milion\u016f fanou\u0161k\u016f, o 10,5 % v\u00edce. Mezi americk\u00fdmi firmami spojen\u00fdmi s t\u00fdmy jsou Oracle a Ford u Red Bullu, Mastercard a Google u McLarenu, HP a IBM u Ferrari a Microsoft a PepsiCo u Mercedesu. Pro zna\u010dku, americkou i evropskou, jsou dnes Spojen\u00e9 st\u00e1ty jedn\u00edm z hlavn\u00edch d\u016fvod\u016f, pro\u010d investovat do Formule 1.<\/p>\n<h2>L\u00e1ska, kter\u00e1 p\u0159i\u0161la pozd\u011b<\/h2>\n<p>Spojen\u00e9 st\u00e1ty maj\u00ed dlouhou z\u00e1vodn\u00ed historii, ale dlouho pro Ameri\u010dany z\u00e1vody znamenaly hlavn\u011b NASCAR, IndyCar a dragstery. Formule 1 m\u011bla americk\u00e9 mistry, Phila Hilla v roce 1961 a Maria Andrettiho v roce 1978, a z\u00e1vodila v mnoha m\u011bstech, od Watkins Glen po Long Beach, od Detroitu po Phoenix a Indianapolis. P\u0159esto se j\u00ed nikdy nepoda\u0159ilo zapustit trval\u00e9 ko\u0159eny.<\/p>\n<p>Zlom p\u0159i\u0161el s Liberty Media, americkou skupinou, kter\u00e1 \u0161ampion\u00e1t p\u0159evzala v roce 2017, a se strategi\u00ed postavenou na jazyce americk\u00e9 z\u00e1bavy. Prvn\u00edm velk\u00fdm n\u00e1strojem byl seri\u00e1l Drive to Survive na Netflixu: podle Nielsenu za\u010dalo po jeho zhl\u00e9dnut\u00ed sledovat z\u00e1vody v roce 2022 v\u00edce ne\u017e 360 000 americk\u00fdch div\u00e1k\u016f a pr\u016fzkum Morning Consult z b\u0159ezna 2022 uk\u00e1zal, \u017ee 53 % americk\u00fdch fanou\u0161k\u016f pova\u017eovalo seri\u00e1l za jeden z d\u016fvod\u016f sv\u00e9ho z\u00e1jmu.<\/p>\n<h2>T\u0159i Velk\u00e9 ceny a rekordn\u00ed n\u00e1v\u0161t\u011bvnost<\/h2>\n<p>Dnes Formule 1 z\u00e1vod\u00ed ve Spojen\u00fdch st\u00e1tech t\u0159ikr\u00e1t ro\u010dn\u011b, v\u00edc ne\u017e v jak\u00e9koli jin\u00e9 zemi:<\/p>\n<ul>\n<li><strong>Miami<\/strong>, v kalend\u00e1\u0159i od roku 2022, p\u0159iv\u00edtalo b\u011bhem z\u00e1vodn\u00edho v\u00edkendu 2025 celkem 275 480 div\u00e1k\u016f a m\u00e1 smlouvu prodlou\u017eenou do roku 2041;<\/li>\n<li><strong>Austin<\/strong>, na okruhu Circuit of the Americas od roku 2012, byl v roce 2025 vyprodan\u00fd s odhadovanou n\u00e1v\u0161t\u011bvnost\u00ed p\u0159es 400 000 div\u00e1k\u016f a host\u00ed tak\u00e9 <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\">MotoGP<\/a>;<\/li>\n<li><strong>Las Vegas<\/strong>, no\u010dn\u00ed z\u00e1vod na Stripu od roku 2023, bylo v roce 2025 vyprodan\u00e9 s v\u00edce ne\u017e 300 000 div\u00e1ky.<\/li>\n<\/ul>\n<p>V roce 2026 se v Miami jelo na za\u010d\u00e1tku kv\u011btna, Austin je na programu od 23. do 25. \u0159\u00edjna a Las Vegas od 19. do 21. listopadu.<\/p>\n<h2>Televize: od ESPN k Applu<\/h2>\n<p>R\u016fst dokl\u00e1daj\u00ed i televizn\u00ed \u010d\u00edsla. ESPN, kter\u00e1 Formuli 1 ve Spojen\u00fdch st\u00e1tech vys\u00edlala do roku 2025, zakon\u010dila svou posledn\u00ed sez\u00f3nu s pr\u016fm\u011brem 1,3 milionu div\u00e1k\u016f na z\u00e1vod, co\u017e je historick\u00fd rekord, oproti 554 000 v roce 2018. Od roku 2026 pat\u0159\u00ed pr\u00e1va na p\u011bt let exkluzivn\u011b Applu a F1 TV Premium je sou\u010d\u00e1st\u00ed p\u0159edplatn\u00e9ho Apple TV. Hodnota nebyla zve\u0159ejn\u011bna; podle zpr\u00e1v v tisku se pohybuje kolem 150 milion\u016f dolar\u016f ro\u010dn\u011b. Psali jsme o tom v \u010dl\u00e1nku o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/apple-a-formule-1-strategicka-dohoda-za-750-milionu-dolaru-ktera-zmeni-streamovani-sportovnich-prenosu\/\">smlouv\u011b mezi Applem a Formul\u00ed 1<\/a>.<\/p>\n<p>Prvn\u00ed rok Applu je zat\u00edm t\u011b\u017ek\u00e9 hodnotit: Apple mluv\u00ed o v\u00fdrazn\u00e9m r\u016fstu sledovanosti, ani\u017e by v\u0161ak zve\u0159ejnil \u010d\u00edsla, zat\u00edmco nez\u00e1visl\u00e9 odhady Samba TV ukazuj\u00ed m\u00e9n\u011b zasa\u017een\u00fdch dom\u00e1cnost\u00ed, ale del\u0161\u00ed dobu sledov\u00e1n\u00ed. Srovn\u00e1n\u00ed komplikuje i to, \u017ee v roce 2025 byly n\u011bkter\u00e9 z\u00e1vody, nap\u0159\u00edklad Miami, vys\u00edl\u00e1ny voln\u011b na ABC.<\/p>\n<p>Fenom\u00e9n p\u0159es\u00e1hl i sportovn\u00ed televizi: film \u201eF1\u201c s Bradem Pittem, kter\u00fd vy\u0161el v roce 2025, vyd\u011blal celosv\u011btov\u011b p\u0159es 634 milion\u016f dolar\u016f, z toho t\u00e9m\u011b\u0159 190 milion\u016f v Severn\u00ed Americe.<\/p>\n<h2>Cadillac, americk\u00fd t\u00fdm<\/h2>\n<p>Dne 7. b\u0159ezna 2025 z\u00edskal Cadillac definitivn\u00ed schv\u00e1len\u00ed ke vstupu do Formule 1 od roku 2026 jako jeden\u00e1ct\u00fd t\u00fdm, s podporou TWG Motorsports a General Motors. Do p\u0159\u00edchodu motoru GM, pl\u00e1novan\u00e9ho od roku 2029, pou\u017e\u00edv\u00e1 pohonn\u00e9 jednotky Ferrari a vsadil na dva zku\u0161en\u00e9 jezdce, Sergia P\u00e9reze a Valtteriho Bottase. Mezi jeho partnery pat\u0159\u00ed TWG AI, 3M, Claro, Core Scientific, IFS, Jim Beam, Tenneco a Tommy Hilfiger, titul\u00e1rn\u00edho sponzora ale zat\u00edm nem\u00e1: v z\u00e1\u0159\u00ed 2025 podle Sports Business Journal t\u00fdm po\u017eadoval 55 a\u017e 70 milion\u016f dolar\u016f ro\u010dn\u011b na p\u011bt let a na konci roku 2025 prohl\u00e1sil, \u017ee s jeho hled\u00e1n\u00edm nesp\u011bch\u00e1.<\/p>\n<p>Sportovn\u011b je debut do kopce: po z\u00e1\u0159ijov\u00e9 Velk\u00e9 cen\u011b \u0160pan\u011blska byl t\u00fdm st\u00e1le bez bodu. Z obchodn\u00edho hlediska je v\u0161ak americk\u00fd t\u00fdm na startovn\u00edm ro\u0161tu siln\u00fdm argumentem pro americk\u00e9 firmy, kter\u00e9 cht\u011bj\u00ed vstoupit do \u0161ampion\u00e1tu.<\/p>\n<h2>Americk\u00e9 firmy v t\u00fdmech Formule 1<\/h2>\n<p>P\u0159\u00edtomnost americk\u00fdch firem v t\u00fdmech se zn\u00e1sobila. N\u011bkter\u00e9 z nejd\u016fle\u017eit\u011bj\u0161\u00edch smluv roku 2026:<\/p>\n<ul>\n<li><strong>Oracle<\/strong>: titul\u00e1rn\u00ed sponzor Red Bullu od roku 2022, v \u00fanoru 2026 prodlou\u017eil v\u00edceletou smlouvou;<\/li>\n<li><strong>Ford<\/strong>: technick\u00fd partner Red Bull Powertrains od roku 2026 nejm\u00e9n\u011b do roku 2030, pro oba t\u00fdmy Red Bullu;<\/li>\n<li><strong>Mastercard<\/strong>: od roku 2026 d\u00e1v\u00e1 jm\u00e9no t\u00fdmu, kter\u00fd se jmenuje McLaren Mastercard Formula 1 Team;<\/li>\n<li><strong>Google<\/strong>: partner McLarenu, po prodlou\u017een\u00ed v listopadu 2025 se zna\u010dkou Gemini m\u00edsto Chrome;<\/li>\n<li><strong>HP<\/strong>: titul\u00e1rn\u00ed sponzor Ferrari od roku 2024, pod n\u00e1zvem Scuderia Ferrari HP;<\/li>\n<li><strong>IBM<\/strong>: partner Ferrari od roku 2025 pro pr\u00e1ci s fanou\u0161ky a anal\u00fdzu dat;<\/li>\n<li><strong>Microsoft<\/strong>: s Mercedesem od roku 2026, po odchodu od Alpine;<\/li>\n<li><strong>PepsiCo<\/strong>: glob\u00e1ln\u00ed partner Mercedesu od roku 2026, se zna\u010dkami Gatorade, Sting a Doritos;<\/li>\n<li><strong>Coinbase<\/strong> u Aston Martinu a <strong>Kraken<\/strong> u Williamsu, dv\u011b americk\u00e9 kryptom\u011bnov\u00e9 burzy.<\/li>\n<\/ul>\n<p>N\u011bkdo tak\u00e9 ode\u0161el: MoneyGram, titul\u00e1rn\u00ed sponzor Haasu v letech 2023 a\u017e 2025, uvolnil m\u00edsto Toyot\u011b a od roku 2026 se t\u00fdm jmenuje TGR Haas F1 Team. Na \u00farovni \u0161ampion\u00e1tu pat\u0159\u00ed mezi partnery Formule 1 AWS, PepsiCo a Salesforce jako glob\u00e1ln\u00ed partne\u0159i, American Express a Paramount+ jako ofici\u00e1ln\u00ed partne\u0159i, FanDuel jako s\u00e1zkov\u00fd oper\u00e1tor a McDonald&#8217;s a T-Mobile jako region\u00e1ln\u00ed partne\u0159i.<\/p>\n<h2>Pro\u010d jsou Spojen\u00e9 st\u00e1ty d\u016fle\u017eit\u00e9 i pro neamerick\u00e9 zna\u010dky<\/h2>\n<p>Americk\u00e9 publikum Formule 1 nen\u00ed jen po\u010detn\u011bj\u0161\u00ed, je jin\u00e9. Podle \u00fadaj\u016f zve\u0159ejn\u011bn\u00fdch s ozn\u00e1men\u00edm smlouvy s Applem je 47 % nov\u00fdch americk\u00fdch fanou\u0161k\u016f ve v\u011bku 18 a\u017e 24 let a v\u00edce ne\u017e polovinu tvo\u0159\u00ed \u017eeny. Je to mlad\u00e9 a digit\u00e1ln\u00ed publikum, kter\u00e9 zaj\u00edm\u00e1 zna\u010dky ze v\u0161ech odv\u011btv\u00ed a v\u0161ech zem\u00ed.<\/p>\n<p>Pro evropskou firmu, kter\u00e1 chce r\u016fst ve Spojen\u00fdch st\u00e1tech, tak Formule 1 nab\u00edz\u00ed dvoj\u00ed v\u00fdhodu: glob\u00e1ln\u00ed platformu s 827 miliony fanou\u0161k\u016f po cel\u00e9m sv\u011bt\u011b v roce 2025 a t\u0159i podniky na americk\u00e9m trhu, ka\u017ed\u00fd s hospitality, akcemi a mo\u017enostmi aktivace. Americk\u00fd r\u016fst se u\u017e t\u00fdk\u00e1 i motocykl\u016f: MotoGP p\u0159ipravuje vlastn\u00ed <a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-ve-spojenych-statech-playbook-expanze-po-roce-2027\/\">expanzi do Spojen\u00fdch st\u00e1t\u016f po roce 2027<\/a>.<\/p>\n<h2>Jak sponzorovat Formuli 1<\/h2>\n<p>Od roku 1995 pom\u00e1h\u00e1 RTR Sports Marketing zna\u010dk\u00e1m a firm\u00e1m vyu\u017e\u00edvat motorsport, od Formule 1 po MotoGP, k osloven\u00ed z\u00e1kazn\u00edk\u016f prost\u0159ednictv\u00edm partnerstv\u00ed na m\u00edru. Jako nez\u00e1visl\u00e1 agentura m\u00e1me vztahy se v\u0161emi t\u00fdmy na startovn\u00edm ro\u0161tu a m\u016f\u017eeme navrhnout bal\u00ed\u010dek, kter\u00fd nejl\u00e9pe odpov\u00edd\u00e1 va\u0161\u00ed zna\u010dce, trhu a c\u00edl\u016fm, s realistick\u00fdm odhadem <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">n\u00e1klad\u016f na sponzorstv\u00ed ve Formuli 1<\/a>.<\/p>\n<p>Postup v\u017edy za\u010d\u00edn\u00e1 pozn\u00e1n\u00edm va\u0161\u00ed zna\u010dky a c\u00edl\u016f, pokra\u010duje strategi\u00ed a n\u00e1vrhem s n\u011bkolika variantami a kon\u010d\u00ed vyjedn\u00e1n\u00edm a aktivac\u00ed partnerstv\u00ed. V\u0161echny informace najdete na na\u0161\u00ed str\u00e1nce o <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">sponzorstv\u00ed ve Formuli 1<\/a>, nebo n\u00e1s <a href=\"https:\/\/rtrsports.com\/cs\/sponzorsky-kontaktni-formular\/\">kontaktujte<\/a>.<\/p>\n<p><strong>Zdroje:<\/strong> <a href=\"https:\/\/www.blackbookmotorsport.com\/news\/f1-global-fanbase-tv-viewership-2024-season-nielsen-sports-march-2025\/\" target=\"_blank\" rel=\"noopener\">BlackBook Motorsport, fanou\u0161ci F1 podle Nielsenu<\/a>; <a href=\"https:\/\/www.nielsen.com\/insights\/2022\/driven-to-watch-how-a-sports-docuseries-drove-u-s-fans-to-formula-1\/\" target=\"_blank\" rel=\"noopener\">Nielsen, efekt Drive to Survive<\/a>; <a href=\"https:\/\/intel.morningconsult.com\/mc-content\/instant-intel\/f1-fandom-netflix\" target=\"_blank\" rel=\"noopener\">Morning Consult, ameri\u010dt\u00ed fanou\u0161ci a Netflix<\/a>; <a href=\"https:\/\/www.autoracing1.com\/pl\/449615\/f1-news-275480-spectators-attended-the-2025-gp-of-miami\/\" target=\"_blank\" rel=\"noopener\">AutoRacing1, n\u00e1v\u0161t\u011bvnost Miami 2025<\/a>; <a href=\"https:\/\/www.blackbookmotorsport.com\/news\/f1-miami-grand-prix-contract-extension-2041-may-2025\/\" target=\"_blank\" rel=\"noopener\">BlackBook Motorsport, Miami do roku 2041<\/a>; <a href=\"https:\/\/www.blackbookmotorsport.com\/features\/f1-2025-season-review-numbers-viewership-attendance-commercial\/\" target=\"_blank\" rel=\"noopener\">BlackBook Motorsport, \u010d\u00edsla sez\u00f3ny 2025<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/racing\/2026\" target=\"_blank\" rel=\"noopener\">Formule 1, kalend\u00e1\u0159 2026<\/a>; <a href=\"http:\/\/espnpressroom.com\/press-release\/espn-finishes-final-formula-1-season-with-all-time-viewership-record\/\" target=\"_blank\" rel=\"noopener\">ESPN, rekord sledovanosti 2025<\/a>; <a href=\"https:\/\/www.apple.com\/newsroom\/2025\/10\/apple-is-the-exclusive-new-broadcast-partner-for-formula-1-in-the-us\/\" target=\"_blank\" rel=\"noopener\">Apple, pr\u00e1va na F1 ve Spojen\u00fdch st\u00e1tech<\/a>; <a href=\"https:\/\/au.variety.com\/2025\/tv\/news\/apple-tv-formula-one-five-year-us-streaming-deal-29074\" target=\"_blank\" rel=\"noopener\">Variety, hodnota smlouvy s Applem<\/a>; <a href=\"https:\/\/www.boxofficemojo.com\/title\/tt16311594\/\" target=\"_blank\" rel=\"noopener\">Box Office Mojo, tr\u017eby filmu \u201eF1\u201c<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/cadillac-receive-final-approval-to--formula-1-grid-in-2026-as-11th-team.1saxQLtLPc7k9TFl4eNrQN\" target=\"_blank\" rel=\"noopener\">Formule 1, schv\u00e1len\u00ed Cadillacu<\/a>; <a href=\"https:\/\/www.espn.com\/f1\/story\/_\/id\/46077362\/cadillac-confirm-sergio-perez-valtteri-bottas-2026-f1-debut\" target=\"_blank\" rel=\"noopener\">ESPN, jezdci Cadillacu<\/a>; <a href=\"https:\/\/www.motorsport.com\/f1\/news\/jim-beam-joins-cadillac-f1-in-multi-year-2026-partnership-deal\/10760267\/\" target=\"_blank\" rel=\"noopener\">Motorsport.com, Jim Beam a Cadillac<\/a>; <a href=\"https:\/\/www.cadillacf1team.com\/partners\" target=\"_blank\" rel=\"noopener\">Cadillac F1, partne\u0159i<\/a>; <a href=\"https:\/\/www.blackbookmotorsport.com\/news\/f1-cadillac-title-sponsor-tommy-hilfiger-jim-beam-september-2025\/\" target=\"_blank\" rel=\"noopener\">BlackBook Motorsport, hled\u00e1n\u00ed titul\u00e1rn\u00edho sponzora Cadillacu<\/a>; <a href=\"https:\/\/www.blackbookmotorsport.com\/news\/f1-cadillac-team-title-sponsor-2026-november-2025\/\" target=\"_blank\" rel=\"noopener\">BlackBook Motorsport, Cadillac a titul\u00e1rn\u00ed sponzor na konci roku 2025<\/a>; <a href=\"https:\/\/www.blackbookmotorsport.com\/news\/f1-general-motors-cadillac-fia-engine-power-unit-ferrari-april-2025\/\" target=\"_blank\" rel=\"noopener\">BlackBook Motorsport, motor GM<\/a>; <a href=\"https:\/\/gpdestinations.com\/ranked-the-top-attended-formula-1-races-in-2025\/\" target=\"_blank\" rel=\"noopener\">GP Destinations, nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed z\u00e1vody roku 2025<\/a>; <a href=\"https:\/\/www.hollywoodreporter.com\/tv\/tv-news\/apple-tv-formula-1-ratings-eddy-cue-strong-start-1236529359\/\" target=\"_blank\" rel=\"noopener\">The Hollywood Reporter, sledovanost Applu podle Eddyho Cuea<\/a>; <a href=\"https:\/\/www.spokesman.com\/stories\/2026\/aug\/22\/f1-viewership-has-plunged-since-move-from-espn-to-\/\" target=\"_blank\" rel=\"noopener\">The Spokesman-Review, odhady Samba TV<\/a>; <a href=\"https:\/\/www.redbullracing.com\/int-en\/oracle-extends-title-partnership-in-multi-year-deal\" target=\"_blank\" rel=\"noopener\">Red Bull Racing, prodlou\u017een\u00ed s Oraclem<\/a>; <a href=\"https:\/\/www.mclaren.com\/racing\/formula-1\/2025\/mastercard-official-naming-partner-mclaren-formula-1-team-from-2026\/\" target=\"_blank\" rel=\"noopener\">McLaren, Mastercard jako titul\u00e1rn\u00ed partner<\/a>; <a href=\"https:\/\/www.hp.com\/us-en\/newsroom\/press-kits\/2024\/scuderia-ferrari-hp.html\" target=\"_blank\" rel=\"noopener\">HP, Scuderia Ferrari HP<\/a>; <a href=\"https:\/\/www.pepsico.com\/en\/newsroom\/press-releases\/2025\/pepsico-announces-landmark-global-partnership-with-mercedes-amg-petronas-f1-team-for-2026\" target=\"_blank\" rel=\"noopener\">PepsiCo, partnerstv\u00ed s Mercedesem<\/a>; <a href=\"https:\/\/www.sportspro.com\/news\/haas-f1-title-sponsor-toyota-moneygram-december-2025\/\" target=\"_blank\" rel=\"noopener\">SportsPro, Haas po MoneyGramu<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/information\/formula-1-partners.2shz7bIVhGgS3ovP69N3Rs\" target=\"_blank\" rel=\"noopener\">Formule 1, partne\u0159i \u0161ampion\u00e1tu<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010cast\u00e9 ot\u00e1zky o Formuli 1 ve Spojen\u00fdch st\u00e1tech<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik Velk\u00fdch cen Formule 1 se jede ve Spojen\u00fdch st\u00e1tech?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>T\u0159i: Miami, v kalend\u00e1\u0159i od roku 2022, Austin, na okruhu Circuit of the Americas od roku 2012, a Las Vegas, no\u010dn\u00ed z\u00e1vod od roku 2023. V roce 2025 byly Austin i Las Vegas vyprodan\u00e9, v Las Vegas s v\u00edce ne\u017e 300 000 div\u00e1ky a v Austinu s odhadovanou n\u00e1v\u0161t\u011bvnost\u00ed p\u0159es 400 000.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kter\u00e9 americk\u00e9 firmy sponzoruj\u00ed t\u00fdmy Formule 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Mezi nejv\u00fdznamn\u011bj\u0161\u00ed v roce 2026 pat\u0159\u00ed Oracle a Ford u Red Bullu, Mastercard a Google u McLarenu, HP a IBM u Ferrari, Microsoft a PepsiCo u Mercedesu, Coinbase u Aston Martinu a Kraken u Williamsu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kdo vys\u00edl\u00e1 Formuli 1 ve Spojen\u00fdch st\u00e1tech?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Od roku 2026 pat\u0159\u00ed pr\u00e1va na p\u011bt let exkluzivn\u011b Applu a F1 TV Premium je sou\u010d\u00e1st\u00ed p\u0159edplatn\u00e9ho Apple TV. Do roku 2025 vys\u00edlala Formuli 1 ESPN, kter\u00e1 skon\u010dila s rekordn\u00edm pr\u016fm\u011brem 1,3 milionu div\u00e1k\u016f na z\u00e1vod.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co je Cadillac F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Je to jeden\u00e1ct\u00fd t\u00fdm \u0161ampion\u00e1tu, schv\u00e1len\u00fd 7. b\u0159ezna 2025 a na startovn\u00edm ro\u0161tu od roku 2026, s podporou TWG Motorsports a General Motors. Do roku 2029 pou\u017e\u00edv\u00e1 motory Ferrari a nasazuje Sergia P\u00e9reze a Valtteriho Bottase.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d sponzorovat Formuli 1, kdy\u017e chcete oslovit americk\u00fd trh?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Proto\u017ee Formule 1 m\u00e1 ve Spojen\u00fdch st\u00e1tech rychle rostouc\u00ed, mlad\u00e9 a digit\u00e1ln\u00ed publikum, podle Nielsenu 52 milion\u016f fanou\u0161k\u016f v roce 2024, a nab\u00edz\u00ed t\u0159i Velk\u00e9 ceny ro\u010dn\u011b s hospitality a akcemi, k tomu glob\u00e1ln\u00ed platformu s 827 miliony fanou\u0161k\u016f.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Po desetilet\u00ed byly Spojen\u00e9 st\u00e1ty velk\u00fdm chyb\u011bj\u00edc\u00edm trhem Formule 1. V roce 2026 se staly jej\u00edm nejdynami\u010dt\u011bj\u0161\u00edm trhem: t\u0159i Velk\u00e9 ceny v kalend\u00e1\u0159i, americk\u00fd t\u00fdm na startovn\u00edm ro\u0161tu, americk\u00fd v\u00fdrobce jako motorov\u00fd partner Red Bullu, televizn\u00ed pr\u00e1va u Applu a seznam americk\u00fdch sponzor\u016f, kter\u00fd se ka\u017edou sez\u00f3nu prodlu\u017euje. Takhle Formule 1 dobyla Ameriku a tohle [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":192868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20233,20229],"tags":[],"class_list":["post-293818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule1","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Formule 1 v USA: sponzo\u0159i, z\u00e1vody a fanou\u0161ci v roce 2026<\/title>\n<meta name=\"description\" content=\"T\u0159i Velk\u00e9 ceny, Cadillac na ro\u0161tu, Apple v televizi a sponzo\u0159i jako Oracle, Ford a Mastercard: pro\u010d jsou USA d\u016fle\u017eit\u00e9 pro ka\u017ed\u00e9ho, kdo investuje do F1.\" \/>\n<meta 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