{"id":293818,"date":"2025-07-02T16:45:01","date_gmt":"2025-07-02T14:45:01","guid":{"rendered":"https:\/\/rtrsports.com\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/"},"modified":"2025-07-04T12:52:56","modified_gmt":"2025-07-04T10:52:56","slug":"sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/","title":{"rendered":"Sponzorsk\u00e9 smlouvy Formule 1 v USA: jak vrcholn\u00fd motoristick\u00fd sport dob\u00fdv\u00e1 Ameriku \u00fatokem"},"content":{"rendered":"

Nov\u00e1 \u00e9ra Formule 1<\/a><\/strong> je v\u00fdrazn\u011b zam\u011b\u0159ena na Spojen\u00e9 st\u00e1ty americk\u00e9<\/strong>. Cesta F1 do budoucnosti m\u00e1 hodn\u011b spole\u010dn\u00e9ho s t\u00edm, jak Amerika vn\u00edm\u00e1 sport obecn\u011b a sportovn\u00ed marketing zvl\u00e1\u0161t\u011b, od vlastn\u00edk\u016f s\u00e9rie Liberty Media a\u017e po zbrusu nov\u00fd kalend\u00e1\u0159, kter\u00fd nyn\u00ed dopl\u0148uje Miami<\/strong> a Las Vegas<\/strong>. Sout\u011b\u017eiv\u011bj\u0161\u00ed, z\u00e1bavn\u011bj\u0161\u00ed, velkolep\u011bj\u0161\u00ed a p\u0159edev\u0161\u00edm v\u00edce zam\u011b\u0159en\u00e9 na sponzory.<\/p>\n

To je n\u011bco, co F1 u\u017e n\u011bjakou dobu chyb\u00ed, a bylo na\u010dase pokusit se tuto mezeru zacelit. A v\u00fdsledky jsou zat\u00edm velmi povzbudiv\u00e9. V posledn\u00edch n\u011bkolika m\u011bs\u00edc\u00edch jsme byli sv\u011bdky toho, jak nejv\u011bt\u0161\u00ed jm\u00e9na americk\u00e9ho sportovn\u00edho marketingu spojila sv\u00e9 s\u00edly s Formul\u00ed 1. Hv\u011bzda NASCAR<\/strong> Chase Elliott se stal glob\u00e1ln\u00edm ambasadorem, Odell Beckham Jr.<\/strong> z NFL se spojil s Lewisem Hamiltonem a Formule 1 dokonce spolupracuje s WWE<\/strong> (ano, \u010dtete spr\u00e1vn\u011b).<\/p>\n

To v\u0161e je sou\u010d\u00e1st\u00ed mnohem rozs\u00e1hlej\u0161\u00ed strategie, jej\u00edm\u017e c\u00edlem je zatraktivnit F1 pro sponzory a glob\u00e1ln\u00ed partnery, a to jak z hlediska samotn\u00e9ho sportu, tak z hlediska zp\u016fsobu, jak\u00fdm je prod\u00e1v\u00e1n a prezentov\u00e1n sv\u011btu.<\/p>\n

Zat\u00edm to jde v\u00fdjime\u010dn\u011b dob\u0159e.<\/p>\n

\u017d\u00e1dn\u00e1 zem\u011b pro star\u00e9 mu\u017ee<\/h2>\n

Ameri\u010dan\u00e9 nikdy nem\u011bli p\u0159\u00edli\u0161 v l\u00e1sce z\u00e1vody Formule 1, sport, kter\u00fd je siln\u011b spjat s evropsk\u00fdm d\u011bdictv\u00edm a m\u00e1 hodn\u011b spole\u010dn\u00e9ho s t\u00edm, jak Italov\u00e9,<\/strong> Francouzi,<\/strong> Britov\u00e9<\/strong> a N\u011bmci<\/strong> vn\u00edmaj\u00ed automobilov\u00e9 z\u00e1vody. Nen\u00ed to tak, \u017ee by automobilov\u00e9 z\u00e1vody nebyly v USA popul\u00e1rn\u00ed, je to prost\u011b jinak. Op\u011bt jde o kulturn\u00ed z\u00e1le\u017eitost: Ameri\u010dan\u00e9 maj\u00ed r\u00e1di rychl\u00e9 a adrenalinov\u00e9 sporty, kter\u00e9 nejsou p\u0159\u00edli\u0161 komplikovan\u00e9. Maj\u00ed sice z\u00e1vody, ale v\u011bt\u0161inou jde o NASCAR<\/strong>, Indy a drag racing. Tak\u00e9, jak je snadn\u00e9 si p\u0159edstavit, sponzorsk\u00fdch smluv Formule 1 poch\u00e1zej\u00edc\u00edch z USA nebylo mnoho.<\/p>\n

USA<\/strong> hr\u00e1ly v F1 v\u00fdznamnou roli ji\u017e d\u0159\u00edve. V pades\u00e1t\u00fdch a \u0161edes\u00e1t\u00fdch letech minul\u00e9ho stolet\u00ed pat\u0159ilo mnoho nejlep\u0161\u00edch jezdc\u016f na sv\u011bt\u011b k Ameri\u010dan\u016fm – Phil Hill, Dan Gurney a Mario Andretti. Existovaly dokonce i t\u00fdmy se silnou americkou \u00fa\u010dast\u00ed, jako BRM, kter\u00fd \u010d\u00e1ste\u010dn\u011b vlastnil z\u00e1vodn\u00ed t\u00fdm Parnelliho Jonese, a Cooper, jeho\u017e jedn\u00edm z podporovatel\u016f byl Carroll Shelby.<\/p>\n

Prvn\u00ed z\u00e1vod na americk\u00e9 p\u016fd\u011b se jel v roce 1961 ve Watkins Glen a vyhr\u00e1l ho Hill s vozem Ferrari. Z\u00e1vod se stal ka\u017edoro\u010dn\u00edm a pokra\u010doval a\u017e do roku 1980, kdy se p\u0159esunul do Detroitu. Navzdory siln\u00e9 americk\u00e9 \u00fa\u010dasti v prvn\u00edch letech Formule 1<\/strong> se v\u0161ak tento sport v USA nikdy neujal, co\u017e bylo \u010d\u00e1ste\u010dn\u011b zp\u016fsobeno t\u00edm, \u017ee zde nebyli \u017e\u00e1dn\u00ed ameri\u010dt\u00ed jezdci ani t\u00fdmy, kter\u00e9 by podporovali.<\/p>\n

V\u00edtejte v nov\u00e9 \u00e9\u0159e z\u00e1vod\u016f na \u010dty\u0159ech kolech<\/h2>\n

Formule 1 podstoupila vypo\u010d\u00edtav\u00e9 riziko, ale jak se \u0159\u00edk\u00e1, chlapci jsou v matematice docela dob\u0159\u00ed. Po n\u011bkolika letech extr\u00e9mn\u00ed prom\u011bny – co\u017e znamenalo vypo\u0159\u00e1dat se s nov\u00fdmi logy a novou grafikou a spoustou marketingov\u00fdch kousk\u016f, kter\u00e9 nikdo nedok\u00e1zal po\u0159\u00e1dn\u011b pochopit – byla prom\u011bna dokon\u010dena. Nov\u00fd soubor pravidel umo\u017e\u0148uj\u00edc\u00ed u\u017e\u0161\u00ed z\u00e1vod\u011bn\u00ed, nov\u00e9 vozy, kter\u00e9 mohou bojovat na centimetry od sebe, nov\u00fd kalend\u00e1\u0159 a nov\u00fd form\u00e1t z\u00e1vodu mimo jin\u00e9 p\u0159inesly nov\u00fd produkt na tra\u0165 pro rok 2022. Je to nov\u00fd za\u010d\u00e1tek a fanou\u0161k\u016fm se to l\u00edb\u00ed.<\/p>\n

Produkt je tak dobr\u00fd, \u017ee se mu poda\u0159ilo p\u0159il\u00e1kat k tomuto sportu n\u011bkter\u00e9 z nejv\u011bt\u0161\u00edch sponzor\u016f. D\u0159\u00edve byla F1 v USA v podstat\u011b d\u00edlem Bernieho Ecclestonea – vlastnil cirkus, trat\u011b i televizn\u00ed pr\u00e1va. Nyn\u00ed v\u0161ak d\u00edky nov\u00fdm investic\u00edm spole\u010dnosti Liberty Media a dal\u0161\u00edch americk\u00fdch spole\u010dnost\u00ed popularita tohoto sportu rychle roste.<\/p>\n

A z\u00e1jem o n\u011b nemaj\u00ed jen velk\u00e1 jm\u00e9na. Do akce se zapojuj\u00ed i mal\u00e9 podniky, nap\u0159\u00edklad jedna m\u00edstn\u00ed kav\u00e1rna v texask\u00e9m Austinu ned\u00e1vno podepsala smlouvu o ofici\u00e1ln\u00edm sponzorstv\u00ed Velk\u00e9 ceny USA<\/strong>. F1 tak otev\u00edr\u00e1 dve\u0159e nejen glob\u00e1ln\u00edm partner\u016fm, ale v\u00edt\u00e1ni jsou i region\u00e1ln\u00ed partne\u0159i.<\/p>\n

Nen\u00ed pochyb o tom, \u017ee Formule 1 je v USA na vzestupu. A d\u00edky tomu, \u017ee se na n\u00ed pod\u00edlej\u00ed nejv\u011bt\u0161\u00ed sponzo\u0159i<\/strong>, bude jen v\u011bt\u0161\u00ed a lep\u0161\u00ed.<\/p>\n

\"formula_1_sponsorship_8\"<\/h2>\n

Nov\u00e9 z\u00e1vody F1 v USA, nov\u00e9 publikum<\/h2>\n

Za\u0159azen\u00ed z\u00e1vodu v Miami<\/strong> do kalend\u00e1\u0159e 2022 podle o\u010dek\u00e1v\u00e1n\u00ed zv\u00fd\u0161ilo z\u00e1jem USA o formuli 1. Magick\u00e9 m\u011bsto<\/strong> je pro nov\u00fd pr\u016fb\u011bh vrcholn\u00fdch z\u00e1vod\u016f dokonal\u00fdm sc\u00e9n\u00e1\u0159em: z\u00e1bavn\u00e9, \u017eiv\u00e9, barevn\u00e9 a pln\u00e9 VIP osobnost\u00ed, p\u0159esn\u011b takov\u00e9, jak\u00e9 Stefano Domenicali a veden\u00ed F1 cht\u011bj\u00ed, aby jejich seri\u00e1l byl.<\/p>\n

Byl to velkolep\u00fd \u00fasp\u011bch, o v\u00edkendu se ho z\u00fa\u010dastnilo v\u00edce ne\u017e 250 000 div\u00e1k\u016f v okol\u00ed Hard Rock Stadium<\/strong> (zdroj: Sports Illustrated) a miliony lid\u00ed ho sledovaly z domova. Sponzorsk\u00e9 aktivace s hv\u011bzdami NBA, hollywoodsk\u00fdmi celebritami a dal\u0161\u00edmi hv\u011bzdami se jen hem\u017eily, t\u00fdmy a jezdci bojovali na platform\u00e1ch soci\u00e1ln\u00edch m\u00e9di\u00ed, jako je Instagram a Twitter, o zapojen\u00ed fanou\u0161k\u016f a z\u00edsk\u00e1n\u00ed v\u011bt\u0161\u00edho po\u010dtu lajk\u016f, sd\u00edlen\u00ed a glob\u00e1ln\u00edho pov\u011bdom\u00ed o zna\u010dce.
\nDokonce i gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Liberty Media, Chase Carey, byl p\u0159ekvapen masovou \u00fa\u010dast\u00ed a \u0159ekl, \u017ee „je to skv\u011bl\u00fd den pro Formuli 1 v Americe“ (zdroj: CNN).<\/p>\n

Skv\u011blou zpr\u00e1vou je, \u017ee toto je teprve za\u010d\u00e1tek. Velk\u00e1 cena Spojen\u00fdch st\u00e1t\u016f se bude i nad\u00e1le konat na okruhu Circuit of the Americas v texask\u00e9m Austinu (ji\u017e klasick\u00fd z\u00e1vod se \u0161esti ro\u010dn\u00edky po sob\u011b), ale nyn\u00ed se bude st\u0159\u00eddat se z\u00e1vodem v Miami, tak\u017ee se bude konat dvakr\u00e1t ro\u010dn\u011b.<\/p>\n

Grand Prix v Las Vegas se pojede v roce 2023, Liberty si zajistila v\u00edceletou smlouvu s no\u010dn\u00edm z\u00e1vodem na vzru\u0161uj\u00edc\u00edm pouli\u010dn\u00edm okruhu v\u010detn\u011b slavn\u00e9ho Stripu. Z\u00e1vod odstartuje ve 20 hodin m\u00edstn\u00edho \u010dasu (2 hodiny r\u00e1no SE\u010c).<\/p>\n

D\u00edky t\u011bmto t\u0159em hlavn\u00edm z\u00e1vod\u016fm, doprovodn\u00fdm z\u00e1vod\u016fm a Paddock Clubu Formule 1 posiluje Formule 1 svou p\u0159\u00edtomnost ve Spojen\u00fdch st\u00e1tech, kter\u00e9 jsou strategick\u00fdm trhem pro rozvoj tohoto sportu.<\/h4>\n

Odhaduje se, \u017ee od zaveden\u00ed Velk\u00e9 ceny Miami vzrostla sledovanost F1 v USA o 20 %<\/strong> (zdroj: Business Standard), a toto \u010d\u00edslo bude v p\u0159\u00ed\u0161t\u00edch letech jen stoupat, proto\u017ee tento sport se v Americe st\u00e1v\u00e1 st\u00e1le popul\u00e1rn\u011bj\u0161\u00edm.<\/p>\n

Efekt „snahy p\u0159e\u017e\u00edt“<\/h2>\n

Filmov\u00fd trh\u00e1k spole\u010dnosti Netflix „Drive to Survive“<\/strong> sehr\u00e1l obrovskou roli v americk\u00e9m r\u016fstu z\u00e1jmu o Formuli 1 a p\u0159ipravil p\u016fdu pro rychl\u00e9 sezn\u00e1men\u00ed s t\u00edmto sportem mezi nefanou\u0161ky F1. P\u0159ed zhl\u00e9dnut\u00edm seri\u00e1lu nebylo 47 % div\u00e1k\u016f fanou\u0161ky F1, zat\u00edmco po jeho zhl\u00e9dnut\u00ed jich 85 % vykazovalo vy\u0161\u0161\u00ed m\u00edru anga\u017eovanosti.<\/p>\n

Po dobu 16 dn\u00ed se seri\u00e1l „Drive to Survive“ dr\u017eel v celosv\u011btov\u00e9 top 10 na Netflixu, p\u0159i\u010dem\u017e div\u00e1ky zavedl do z\u00e1kulis\u00ed \u017eivota t\u00fdmu F1 a uk\u00e1zal ob\u010dasn\u00e9 spory mezi t\u00edm a on\u00edm \u0161\u00e9fem t\u00fdmu. Je to senza\u010dn\u00ed po\u0159ad, mistrovsky zpracovan\u00fd a chyt\u0159e vytvo\u0159en\u00fd tak, aby zaujal jak zaryt\u00e9 milovn\u00edky Formule 1, tak i b\u011b\u017en\u00e9 div\u00e1ky.<\/p>\n

Ale „Drive to Survive“ je v\u00edc ne\u017e jen skv\u011bl\u00e1 z\u00e1bava. Seri\u00e1l m\u00e1 z\u00e1sadn\u00ed vliv na zp\u016fsob, jak\u00fdm je Formule 1 v USA propagov\u00e1na a vn\u00edm\u00e1na, a hraje velkou roli p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch sponzor\u016f pro tento sport.<\/p>\n

D\u00edky tomuto seri\u00e1lu se Formule 1 stala jedn\u00edm z nejdiskutovan\u011bj\u0161\u00edch sport\u016f v USA a p\u0159il\u00e1kala do tohoto sportu novou vlnu sponzor\u016f.<\/p>\n

Nejprve to byla spole\u010dnost Heineken<\/strong>, kter\u00e1 v roce 2017 ozn\u00e1mila uzav\u0159en\u00ed v\u00fdznamn\u00e9 sponzorsk\u00e9 smlouvy s Formul\u00ed 1. Pot\u00e9 p\u0159i\u0161la na palubu spole\u010dnost AT&T<\/strong> jako ofici\u00e1ln\u00ed komunika\u010dn\u00ed partner tohoto sportu. A nyn\u00ed se Budweiser<\/strong>, jedna z nejikoni\u010dt\u011bj\u0161\u00edch americk\u00fdch zna\u010dek, stal hlavn\u00edm sponzorem<\/strong> Formule 1<\/strong>.<\/p>\n

Smlouva s Budweiserem je obzvl\u00e1\u0161t\u011b v\u00fdznamn\u00e1, proto\u017ee je to poprv\u00e9, co je tato zna\u010dka spojena s Formul\u00ed 1. Je to tak\u00e9 zn\u00e1mka toho, \u017ee Formule 1 za\u010d\u00edn\u00e1 oslovovat \u0161ir\u0161\u00ed okruh sponzor\u016f, ne\u017e jen ty z automobilov\u00e9ho pr\u016fmyslu.<\/p>\n

\"formula_1_sponsorship_5\"<\/h2>\n

Sponzoring Formule 1 a v\u0161echno po n\u00ed<\/h2>\n

Jestli\u017ee Formule 1 je pro americk\u00e9 publikum relativn\u011b nov\u00e1, sportovn\u00ed sponzoring nikoli. Naopak, sportovn\u00ed marketing m\u00e1 ve Spojen\u00fdch st\u00e1tech sv\u016fj domov a market\u00e9\u0159i i ve\u0159ejnost jsou v tomto ohledu dob\u0159e proz\u00edrav\u00ed.<\/p>\n

Nen\u00ed pochyb o tom, \u017ee expanze Formule 1 na americk\u00fd trh m\u016f\u017ee p\u0159in\u00e9st do tohoto odv\u011btv\u00ed novou jiskru a dal\u0161\u00ed impuls – a \u017ee v nadch\u00e1zej\u00edc\u00edch m\u011bs\u00edc\u00edch a letech budou n\u00e1sledovat nov\u00e9, zaj\u00edmav\u011bj\u0161\u00ed aktivace a programy a vyu\u017eit\u00ed pr\u00e1v na pojmenov\u00e1n\u00ed. Miami toho bylo op\u011bt masivn\u00edm p\u0159\u00edkladem – t\u00fdmy, sponzo\u0159i a promot\u00e9\u0159i vytvo\u0159ili marketingovou bonanzu, jakou tento cirkus za dobu sv\u00e9ho p\u016fsoben\u00ed na St\u0159edn\u00edm v\u00fdchod\u011b nebo v Ji\u017en\u00ed Americe je\u0161t\u011b neza\u017eil.<\/p>\n

Tot\u00e9\u017e lze \u0159\u00edci o Austinu v Texasu. Circuit of The Americas<\/strong> (COTA), speci\u00e1ln\u011b postaven\u00fd are\u00e1l F1, kde se v roce 2012 konala prvn\u00ed velk\u00e1 cena, je pro tento sport zjeven\u00edm. Nejen\u017ee je to pravd\u011bpodobn\u011b jedna z nejlep\u0161\u00edch z\u00e1vodn\u00edch trat\u00ed v sou\u010dasn\u00e9m kalend\u00e1\u0159i – rozlehl\u00e9, zvln\u011bn\u00e9 mistrovsk\u00e9 d\u00edlo navr\u017een\u00e9 n\u011bmeck\u00fdm architektem a guru z\u00e1vodn\u00edch trat\u00ed Hermannem Tilkem – ale cel\u00e1 akce m\u00e1 fantastickou festivalovou atmosf\u00e9ru. Fanou\u0161ci mohou v are\u00e1lu kempovat a u\u017e\u00edvat si \u017eiv\u00e9 hudby od kapel jako Snoop Dogg, The Killers nebo Muse a tak\u00e9 v\u0161ech obvykl\u00fdch pou\u0165ov\u00fdch atrakc\u00ed F1.<\/p>\n

COTA<\/strong> tak\u00e9 ka\u017edoro\u010dn\u011b po\u0159\u00e1d\u00e1 MotoGP<\/a><\/strong> a upev\u0148uje tak sv\u016fj status m\u00edsta, kter\u00e9 mus\u00ed nav\u0161t\u00edvit ka\u017ed\u00fd spr\u00e1vn\u00fd petrolhead.<\/p>\n

V USA se nyn\u00ed konaj\u00ed dv\u011b kola mistrovstv\u00ed sv\u011bta Formule 1 – a dal\u0161\u00ed se \u00fadajn\u011b chystaj\u00ed – a proto je \u010das pod\u00edvat se na n\u011bkter\u00e9 z nejd\u016fle\u017eit\u011bj\u0161\u00edch sponzorsk\u00fdch smluv F1 v Americe.<\/p>\n

Kter\u00e9 americk\u00e9 spole\u010dnosti sponzoruj\u00ed t\u00fdmy F1?<\/h2>\n

V sou\u010dasn\u00e9 dob\u011b, kdy do hry vstupuje st\u00e1le v\u00edce investor\u016f, kter\u00e9 logicky l\u00e1k\u00e1 popularita a v\u00fdznam seri\u00e1lu, sponzor\u016f americk\u00e9 formule 1 ka\u017ed\u00fdm dnem p\u0159ib\u00fdv\u00e1. Dlouhodob\u00ed sponzo\u0159i jako Coca Cola<\/strong>, Crowd Strike<\/strong>, Monster Energy<\/strong> a Dell Technologies <\/strong>jsou siln\u00ed, zat\u00edmco nov\u00ed hr\u00e1\u010di podepisuj\u00ed masivn\u00ed smlouvy, jako je tomu v p\u0159\u00edpad\u011b titul\u00e1rn\u00edho sponzorstv\u00ed t\u00fdmu Oracle<\/strong> Red Bull.<\/p>\n

S t\u00fdmy F1 spolupracuj\u00ed n\u00e1sleduj\u00edc\u00ed americk\u00e9 spole\u010dnosti: (Aston Martin), Dell Technologies (McLaren), Monster Energy (Mercedes), Oracle (Red Bull Racing), P&G Gillette (Ferrari), Coca Cola (McLaren) Life Fitness (Williams), Manpower Group (Ferrari), Cash App (Red Bull),British American Tobacco (McLaren), Pure storage (Mercedes) MoneyGram (HAAS) Tommy Hilfiger (Mercedes) atd.<\/p>\n

Mezi dal\u0161\u00ed americk\u00e9 spole\u010dnosti, kter\u00e9 byly v minulosti spojov\u00e1ny s F1, pat\u0159\u00ed: AT&T (Williams), Bridgestone (Ferrari, McLaren, Red Bull Racing, Williams), FedEx (Ferrari), UPS Direct (Williams).<\/p>\n

Pro\u010d je Amerika pro sponzory F1 tak d\u016fle\u017eit\u00e1?<\/h2>\n

Amerika je obrovsk\u00fd spot\u0159ebitelsk\u00fd trh. Podle pr\u016fvodce International Business Guide tvo\u0159\u00ed americk\u00fd spot\u0159ebitelsk\u00fd trh neuv\u011b\u0159iteln\u00fdch 29 % sv\u011btov\u00e9ho trhu. To je \u010d\u00edslo, kter\u00e9 nem\u016f\u017ee ignorovat \u017e\u00e1dn\u00fd podnik na cel\u00e9m sv\u011bt\u011b.<\/p>\n

Sou\u010dasn\u00e9 roz\u0161\u00ed\u0159en\u00ed \u0161ampion\u00e1tu Formule 1 do Spojen\u00fdch st\u00e1t\u016f se m\u016f\u017ee uk\u00e1zat jako z\u00e1sadn\u00ed pro ty zna\u010dky, zejm\u00e9na ty, kter\u00e9 nejsou z USA a kter\u00e9 v sou\u010dasn\u00e9 dob\u011b sponzoruj\u00ed vrcholn\u00e9 z\u00e1vody \u010dty\u0159 kol.<\/h4>\n

Zna\u010dky jako K Way<\/strong> (sponzor t\u00fdmu Alpine F1 z Ji\u017en\u00ed Afriky), Tag Heuer<\/strong> (\u0161v\u00fdcarsk\u00fd v\u00fdrobce hodinek, kter\u00fd je partnerem z\u00e1vodn\u00edho t\u00fdmu Red Bull), Petronas<\/strong> (titul\u00e1rn\u00ed sponzor t\u00fdmu Mercedes AMG F1), Ray Ban<\/strong> (slune\u010dn\u00ed br\u00fdle, Scuderia Ferrari) Palm Angels<\/strong> (Haas) a mnoho dal\u0161\u00edch partner\u016f maj\u00ed ve Spojen\u00fdch st\u00e1tech americk\u00fdch obrovsk\u00fd trh.<\/p>\n

S rostouc\u00ed popularitou F1 ve St\u00e1tech budou tyto spole\u010dnosti r\u016fst spolu s t\u00edmto sportem.<\/p>\n

Spole\u010dnost CrowdStrike<\/strong> je toho n\u00e1zorn\u00fdm p\u0159\u00edkladem. Tato spole\u010dnost zab\u00fdvaj\u00edc\u00ed se kybernetickou bezpe\u010dnost\u00ed v roce 2019 ozn\u00e1mila, \u017ee roz\u0161i\u0159uje sv\u00e9 partnerstv\u00ed se z\u00e1vodn\u00edm t\u00fdmem Red Bull Racing o zna\u010dku na voze Maxe Verstappena a tak\u00e9 na kombin\u00e9z\u00e1ch a vybaven\u00ed t\u00fdmu v boxech. Spole\u010dnost je rovn\u011b\u017e p\u0159\u00edtomna na okruhu Circuit of The Americas, jedin\u00e9m severoamerick\u00e9m z\u00e1vodi\u0161ti v kalend\u00e1\u0159i F1.<\/p>\n

Ostatn\u00ed spole\u010dnosti je n\u00e1sleduj\u00ed. Pirelli,<\/strong> dodavatel pneumatik pro F1, ned\u00e1vno ozn\u00e1mil titul\u00e1rn\u00ed sponzorstv\u00ed Velk\u00e9 ceny Miami v roce 2022<\/strong>.<\/p>\n

Je z\u0159ejm\u00e9, \u017ee Amerika se st\u00e1v\u00e1 pro sponzory Formule 1 st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00edm trhem. S rostouc\u00ed popularitou tohoto sportu ve St\u00e1tech lze o\u010dek\u00e1vat, \u017ee se v p\u0159\u00ed\u0161t\u00edch letech zapoj\u00ed je\u0161t\u011b v\u00edce zna\u010dek zvu\u010dn\u00fdch jmen.<\/p>\n

Jak sponzorovat F1<\/h2>\n

Od po\u010d\u00e1tku sv\u00e9 \u010dinnosti v roce 1995 poskytuje spole\u010dnost RTR Sports marketing<\/a><\/strong> poradenstv\u00ed zna\u010dk\u00e1m a spole\u010dnostem, kter\u00e9 cht\u011bj\u00ed vyu\u017e\u00edvat formuli 1 (a MotoGP<\/strong><\/a>, World Superbike<\/a><\/strong> a Formule E sponzoring<\/strong><\/a>), aby se d\u00edky strategick\u00e9mu partnerstv\u00ed mohli l\u00e9pe zapojit do komunikace se sv\u00fdmi z\u00e1kazn\u00edky a klienty.<\/p>\n

D\u00edky rozs\u00e1hl\u00fdm znalostem s\u00edt\u011b a hlavn\u00edch akt\u00e9r\u016f v\u00e1m m\u016f\u017eeme poskytnout spr\u00e1vn\u00e9 \u0159e\u0161en\u00ed ve spr\u00e1vn\u00fd okam\u017eik. Jako nez\u00e1visl\u00e1 sportovn\u00ed marketingov\u00e1 agentura m\u00e1me trval\u00e9 vztahy se v\u0161emi t\u00fdmy, od Aston Martinu<\/strong> po Alpine<\/strong>, od Ferrari<\/strong> po Alpha Tauri<\/strong> a se v\u0161\u00edm mezi t\u00edm, a m\u016f\u017eeme vytvo\u0159it ten nejvhodn\u011bj\u0161\u00ed bal\u00ed\u010dek pro va\u0161i zna\u010dku a va\u0161e c\u00edle.<\/p>\n

Kdy\u017e kontaktujete spole\u010dnost RTR, nejprve se sezn\u00e1m\u00edme s va\u0161\u00ed zna\u010dkou, s t\u00edm, co d\u011bl\u00e1te, a s va\u0161imi c\u00edli. Pot\u00e9 vypracujeme strategick\u00fd p\u0159\u00edstup a p\u0159iprav\u00edme v\u00e1m n\u00e1vrh s r\u016fzn\u00fdmi mo\u017enostmi, kter\u00e9 m\u016f\u017eete zv\u00e1\u017eit.<\/p>\n

Jsme tu proto, abychom se postarali nejen o to, \u017ee najdete ten spr\u00e1vn\u00fd t\u00fdm nebo \u0159idi\u010de, kter\u00fd v\u00e1s podpo\u0159\u00ed, ale tak\u00e9 o to, \u017ee va\u0161e investice<\/p>\n

Kontaktujte spole\u010dnost RTR Sports Marketing<\/strong> je\u0161t\u011b dnes prost\u0159ednictv\u00edm e-mailu na adrese info@rtrsports.com<\/strong><\/a> nebo prost\u0159ednictv\u00edm kliknut\u00edm zde<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nov\u00e1 \u00e9ra Formule 1 je v\u00fdrazn\u011b zam\u011b\u0159ena na Spojen\u00e9 st\u00e1ty americk\u00e9. Cesta F1 do budoucnosti m\u00e1 hodn\u011b spole\u010dn\u00e9ho s t\u00edm, jak Amerika vn\u00edm\u00e1 sport obecn\u011b a sportovn\u00ed marketing zvl\u00e1\u0161t\u011b, od vlastn\u00edk\u016f s\u00e9rie Liberty Media a\u017e po zbrusu nov\u00fd kalend\u00e1\u0159, kter\u00fd nyn\u00ed dopl\u0148uje Miami a Las Vegas. Sout\u011b\u017eiv\u011bj\u0161\u00ed, z\u00e1bavn\u011bj\u0161\u00ed, velkolep\u011bj\u0161\u00ed a p\u0159edev\u0161\u00edm v\u00edce zam\u011b\u0159en\u00e9 na sponzory. […]<\/p>\n","protected":false},"author":2,"featured_media":192868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20233,20230,20229],"tags":[],"class_list":["post-293818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule1","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSponzoring F1 v USA: bere Ameriku \u00fatokem<\/title>\n<meta name=\"description\" content=\"Nov\u00e1 \u00e9ra Formule 1 je v\u00fdrazn\u011b zam\u011b\u0159ena na Spojen\u00e9 st\u00e1ty americk\u00e9. Zat\u00edm se to da\u0159\u00ed v\u00fdjime\u010dn\u011b dob\u0159e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponzorsk\u00e9 smlouvy Formule 1 v USA: jak vrcholn\u00fd motoristick\u00fd sport dob\u00fdv\u00e1 Ameriku \u00fatokem\" \/>\n<meta property=\"og:description\" content=\"Nov\u00e1 \u00e9ra Formule 1 je v\u00fdrazn\u011b zam\u011b\u0159ena na Spojen\u00e9 st\u00e1ty americk\u00e9. Zat\u00edm se to da\u0159\u00ed v\u00fdjime\u010dn\u011b dob\u0159e.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/formula_1_sponsorship_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Sponzorsk\u00e9 smlouvy Formule 1 v USA: jak vrcholn\u00fd motoristick\u00fd sport dob\u00fdv\u00e1 Ameriku \u00fatokem\",\"datePublished\":\"2025-07-02T14:45:01+00:00\",\"dateModified\":\"2025-07-04T10:52:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\\\/\"},\"wordCount\":2557,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/formula_1_sponsorship_2.jpg\",\"articleSection\":[\"Formule1\",\"Sportovn\u00ed marketing\",\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\\\/\",\"name\":\"Sponzoring F1 v USA: bere Ameriku \u00fatokem\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/formula_1_sponsorship_2.jpg\",\"datePublished\":\"2025-07-02T14:45:01+00:00\",\"dateModified\":\"2025-07-04T10:52:56+00:00\",\"description\":\"Nov\u00e1 \u00e9ra Formule 1 je v\u00fdrazn\u011b zam\u011b\u0159ena na Spojen\u00e9 st\u00e1ty americk\u00e9. Zat\u00edm se to da\u0159\u00ed v\u00fdjime\u010dn\u011b dob\u0159e.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/formula_1_sponsorship_2.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/formula_1_sponsorship_2.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Ameri\u010dt\u00ed sponzo\u0159i F1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sponzorsk\u00e9 smlouvy Formule 1 v USA: jak vrcholn\u00fd motoristick\u00fd sport dob\u00fdv\u00e1 Ameriku \u00fatokem\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/it.linkedin.com\\\/in\\\/emanueleventuroli\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sponzoring F1 v USA: bere Ameriku \u00fatokem","description":"Nov\u00e1 \u00e9ra Formule 1 je v\u00fdrazn\u011b zam\u011b\u0159ena na Spojen\u00e9 st\u00e1ty americk\u00e9. Zat\u00edm se to da\u0159\u00ed v\u00fdjime\u010dn\u011b dob\u0159e.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/","og_locale":"cs_CZ","og_type":"article","og_title":"Sponzorsk\u00e9 smlouvy Formule 1 v USA: jak vrcholn\u00fd motoristick\u00fd sport dob\u00fdv\u00e1 Ameriku \u00fatokem","og_description":"Nov\u00e1 \u00e9ra Formule 1 je v\u00fdrazn\u011b zam\u011b\u0159ena na Spojen\u00e9 st\u00e1ty americk\u00e9. Zat\u00edm se to da\u0159\u00ed v\u00fdjime\u010dn\u011b dob\u0159e.","og_url":"https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":1920,"height":1280,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/formula_1_sponsorship_2.jpg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Emanuele Venturoli","Odhadovan\u00e1 doba \u010dten\u00ed":"11 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"Sponzorsk\u00e9 smlouvy Formule 1 v USA: jak vrcholn\u00fd motoristick\u00fd sport dob\u00fdv\u00e1 Ameriku \u00fatokem","datePublished":"2025-07-02T14:45:01+00:00","dateModified":"2025-07-04T10:52:56+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/"},"wordCount":2557,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/formula_1_sponsorship_2.jpg","articleSection":["Formule1","Sportovn\u00ed marketing","Sportovn\u00ed sponzoring"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/","url":"https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/","name":"Sponzoring F1 v USA: bere Ameriku \u00fatokem","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/formula_1_sponsorship_2.jpg","datePublished":"2025-07-02T14:45:01+00:00","dateModified":"2025-07-04T10:52:56+00:00","description":"Nov\u00e1 \u00e9ra Formule 1 je v\u00fdrazn\u011b zam\u011b\u0159ena na Spojen\u00e9 st\u00e1ty americk\u00e9. Zat\u00edm se to da\u0159\u00ed v\u00fdjime\u010dn\u011b dob\u0159e.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/formula_1_sponsorship_2.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/formula_1_sponsorship_2.jpg","width":1920,"height":1280,"caption":"Ameri\u010dt\u00ed sponzo\u0159i F1"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Sponzorsk\u00e9 smlouvy Formule 1 v USA: jak vrcholn\u00fd motoristick\u00fd sport dob\u00fdv\u00e1 Ameriku \u00fatokem"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/cs\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/293818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=293818"}],"version-history":[{"count":2,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/293818\/revisions"}],"predecessor-version":[{"id":294441,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/293818\/revisions\/294441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/192868"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=293818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=293818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=293818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}