{"id":293818,"date":"2025-07-02T16:45:01","date_gmt":"2025-07-02T14:45:01","guid":{"rendered":"https:\/\/rtrsports.com\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/"},"modified":"2025-07-04T12:52:56","modified_gmt":"2025-07-04T10:52:56","slug":"sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/sponzorske-smlouvy-formule-1-v-usa-jak-vrcholny-motoristicky-sport-dobyva-ameriku-utokem\/","title":{"rendered":"Sponzorsk\u00e9 smlouvy Formule 1 v USA: jak vrcholn\u00fd motoristick\u00fd sport dob\u00fdv\u00e1 Ameriku \u00fatokem"},"content":{"rendered":"

Nov\u00e1 \u00e9ra Formule 1<\/a><\/strong> je v\u00fdrazn\u011b zam\u011b\u0159ena na Spojen\u00e9 st\u00e1ty americk\u00e9<\/strong>. Cesta F1 do budoucnosti m\u00e1 hodn\u011b spole\u010dn\u00e9ho s t\u00edm, jak Amerika vn\u00edm\u00e1 sport obecn\u011b a sportovn\u00ed marketing zvl\u00e1\u0161t\u011b, od vlastn\u00edk\u016f s\u00e9rie Liberty Media a\u017e po zbrusu nov\u00fd kalend\u00e1\u0159, kter\u00fd nyn\u00ed dopl\u0148uje Miami<\/strong> a Las Vegas<\/strong>. Sout\u011b\u017eiv\u011bj\u0161\u00ed, z\u00e1bavn\u011bj\u0161\u00ed, velkolep\u011bj\u0161\u00ed a p\u0159edev\u0161\u00edm v\u00edce zam\u011b\u0159en\u00e9 na sponzory.<\/p>\n

To je n\u011bco, co F1 u\u017e n\u011bjakou dobu chyb\u00ed, a bylo na\u010dase pokusit se tuto mezeru zacelit. A v\u00fdsledky jsou zat\u00edm velmi povzbudiv\u00e9. V posledn\u00edch n\u011bkolika m\u011bs\u00edc\u00edch jsme byli sv\u011bdky toho, jak nejv\u011bt\u0161\u00ed jm\u00e9na americk\u00e9ho sportovn\u00edho marketingu spojila sv\u00e9 s\u00edly s Formul\u00ed 1. Hv\u011bzda NASCAR<\/strong> Chase Elliott se stal glob\u00e1ln\u00edm ambasadorem, Odell Beckham Jr.<\/strong> z NFL se spojil s Lewisem Hamiltonem a Formule 1 dokonce spolupracuje s WWE<\/strong> (ano, \u010dtete spr\u00e1vn\u011b).<\/p>\n

To v\u0161e je sou\u010d\u00e1st\u00ed mnohem rozs\u00e1hlej\u0161\u00ed strategie, jej\u00edm\u017e c\u00edlem je zatraktivnit F1 pro sponzory a glob\u00e1ln\u00ed partnery, a to jak z hlediska samotn\u00e9ho sportu, tak z hlediska zp\u016fsobu, jak\u00fdm je prod\u00e1v\u00e1n a prezentov\u00e1n sv\u011btu.<\/p>\n

Zat\u00edm to jde v\u00fdjime\u010dn\u011b dob\u0159e.<\/p>\n

\u017d\u00e1dn\u00e1 zem\u011b pro star\u00e9 mu\u017ee<\/h2>\n

Ameri\u010dan\u00e9 nikdy nem\u011bli p\u0159\u00edli\u0161 v l\u00e1sce z\u00e1vody Formule 1, sport, kter\u00fd je siln\u011b spjat s evropsk\u00fdm d\u011bdictv\u00edm a m\u00e1 hodn\u011b spole\u010dn\u00e9ho s t\u00edm, jak Italov\u00e9,<\/strong> Francouzi,<\/strong> Britov\u00e9<\/strong> a N\u011bmci<\/strong> vn\u00edmaj\u00ed automobilov\u00e9 z\u00e1vody. Nen\u00ed to tak, \u017ee by automobilov\u00e9 z\u00e1vody nebyly v USA popul\u00e1rn\u00ed, je to prost\u011b jinak. Op\u011bt jde o kulturn\u00ed z\u00e1le\u017eitost: Ameri\u010dan\u00e9 maj\u00ed r\u00e1di rychl\u00e9 a adrenalinov\u00e9 sporty, kter\u00e9 nejsou p\u0159\u00edli\u0161 komplikovan\u00e9. Maj\u00ed sice z\u00e1vody, ale v\u011bt\u0161inou jde o NASCAR<\/strong>, Indy a drag racing. Tak\u00e9, jak je snadn\u00e9 si p\u0159edstavit, sponzorsk\u00fdch smluv Formule 1 poch\u00e1zej\u00edc\u00edch z USA nebylo mnoho.<\/p>\n

USA<\/strong> hr\u00e1ly v F1 v\u00fdznamnou roli ji\u017e d\u0159\u00edve. V pades\u00e1t\u00fdch a \u0161edes\u00e1t\u00fdch letech minul\u00e9ho stolet\u00ed pat\u0159ilo mnoho nejlep\u0161\u00edch jezdc\u016f na sv\u011bt\u011b k Ameri\u010dan\u016fm – Phil Hill, Dan Gurney a Mario Andretti. Existovaly dokonce i t\u00fdmy se silnou americkou \u00fa\u010dast\u00ed, jako BRM, kter\u00fd \u010d\u00e1ste\u010dn\u011b vlastnil z\u00e1vodn\u00ed t\u00fdm Parnelliho Jonese, a Cooper, jeho\u017e jedn\u00edm z podporovatel\u016f byl Carroll Shelby.<\/p>\n

Prvn\u00ed z\u00e1vod na americk\u00e9 p\u016fd\u011b se jel v roce 1961 ve Watkins Glen a vyhr\u00e1l ho Hill s vozem Ferrari. Z\u00e1vod se stal ka\u017edoro\u010dn\u00edm a pokra\u010doval a\u017e do roku 1980, kdy se p\u0159esunul do Detroitu. Navzdory siln\u00e9 americk\u00e9 \u00fa\u010dasti v prvn\u00edch letech Formule 1<\/strong> se v\u0161ak tento sport v USA nikdy neujal, co\u017e bylo \u010d\u00e1ste\u010dn\u011b zp\u016fsobeno t\u00edm, \u017ee zde nebyli \u017e\u00e1dn\u00ed ameri\u010dt\u00ed jezdci ani t\u00fdmy, kter\u00e9 by podporovali.<\/p>\n

V\u00edtejte v nov\u00e9 \u00e9\u0159e z\u00e1vod\u016f na \u010dty\u0159ech kolech<\/h2>\n

Formule 1 podstoupila vypo\u010d\u00edtav\u00e9 riziko, ale jak se \u0159\u00edk\u00e1, chlapci jsou v matematice docela dob\u0159\u00ed. Po n\u011bkolika letech extr\u00e9mn\u00ed prom\u011bny – co\u017e znamenalo vypo\u0159\u00e1dat se s nov\u00fdmi logy a novou grafikou a spoustou marketingov\u00fdch kousk\u016f, kter\u00e9 nikdo nedok\u00e1zal po\u0159\u00e1dn\u011b pochopit – byla prom\u011bna dokon\u010dena. Nov\u00fd soubor pravidel umo\u017e\u0148uj\u00edc\u00ed u\u017e\u0161\u00ed z\u00e1vod\u011bn\u00ed, nov\u00e9 vozy, kter\u00e9 mohou bojovat na centimetry od sebe, nov\u00fd kalend\u00e1\u0159 a nov\u00fd form\u00e1t z\u00e1vodu mimo jin\u00e9 p\u0159inesly nov\u00fd produkt na tra\u0165 pro rok 2022. Je to nov\u00fd za\u010d\u00e1tek a fanou\u0161k\u016fm se to l\u00edb\u00ed.<\/p>\n

Produkt je tak dobr\u00fd, \u017ee se mu poda\u0159ilo p\u0159il\u00e1kat k tomuto sportu n\u011bkter\u00e9 z nejv\u011bt\u0161\u00edch sponzor\u016f. D\u0159\u00edve byla F1 v USA v podstat\u011b d\u00edlem Bernieho Ecclestonea – vlastnil cirkus, trat\u011b i televizn\u00ed pr\u00e1va. Nyn\u00ed v\u0161ak d\u00edky nov\u00fdm investic\u00edm spole\u010dnosti Liberty Media a dal\u0161\u00edch americk\u00fdch spole\u010dnost\u00ed popularita tohoto sportu rychle roste.<\/p>\n

A z\u00e1jem o n\u011b nemaj\u00ed jen velk\u00e1 jm\u00e9na. Do akce se zapojuj\u00ed i mal\u00e9 podniky, nap\u0159\u00edklad jedna m\u00edstn\u00ed kav\u00e1rna v texask\u00e9m Austinu ned\u00e1vno podepsala smlouvu o ofici\u00e1ln\u00edm sponzorstv\u00ed Velk\u00e9 ceny USA<\/strong>. F1 tak otev\u00edr\u00e1 dve\u0159e nejen glob\u00e1ln\u00edm partner\u016fm, ale v\u00edt\u00e1ni jsou i region\u00e1ln\u00ed partne\u0159i.<\/p>\n

Nen\u00ed pochyb o tom, \u017ee Formule 1 je v USA na vzestupu. A d\u00edky tomu, \u017ee se na n\u00ed pod\u00edlej\u00ed nejv\u011bt\u0161\u00ed sponzo\u0159i<\/strong>, bude jen v\u011bt\u0161\u00ed a lep\u0161\u00ed.<\/p>\n

\"formula_1_sponsorship_8\"<\/h2>\n

Nov\u00e9 z\u00e1vody F1 v USA, nov\u00e9 publikum<\/h2>\n

Za\u0159azen\u00ed z\u00e1vodu v Miami<\/strong> do kalend\u00e1\u0159e 2022 podle o\u010dek\u00e1v\u00e1n\u00ed zv\u00fd\u0161ilo z\u00e1jem USA o formuli 1. Magick\u00e9 m\u011bsto<\/strong> je pro nov\u00fd pr\u016fb\u011bh vrcholn\u00fdch z\u00e1vod\u016f dokonal\u00fdm sc\u00e9n\u00e1\u0159em: z\u00e1bavn\u00e9, \u017eiv\u00e9, barevn\u00e9 a pln\u00e9 VIP osobnost\u00ed, p\u0159esn\u011b takov\u00e9, jak\u00e9 Stefano Domenicali a veden\u00ed F1 cht\u011bj\u00ed, aby jejich seri\u00e1l byl.<\/p>\n

Byl to velkolep\u00fd \u00fasp\u011bch, o v\u00edkendu se ho z\u00fa\u010dastnilo v\u00edce ne\u017e 250 000 div\u00e1k\u016f v okol\u00ed Hard Rock Stadium<\/strong> (zdroj: Sports Illustrated) a miliony lid\u00ed ho sledovaly z domova. Sponzorsk\u00e9 aktivace s hv\u011bzdami NBA, hollywoodsk\u00fdmi celebritami a dal\u0161\u00edmi hv\u011bzdami se jen hem\u017eily, t\u00fdmy a jezdci bojovali na platform\u00e1ch soci\u00e1ln\u00edch m\u00e9di\u00ed, jako je Instagram a Twitter, o zapojen\u00ed fanou\u0161k\u016f a z\u00edsk\u00e1n\u00ed v\u011bt\u0161\u00edho po\u010dtu lajk\u016f, sd\u00edlen\u00ed a glob\u00e1ln\u00edho pov\u011bdom\u00ed o zna\u010dce.
\nDokonce i gener\u00e1ln\u00ed \u0159editel spole\u010dnosti Liberty Media, Chase Carey, byl p\u0159ekvapen masovou \u00fa\u010dast\u00ed a \u0159ekl, \u017ee „je to skv\u011bl\u00fd den pro Formuli 1 v Americe“ (zdroj: CNN).<\/p>\n

Skv\u011blou zpr\u00e1vou je, \u017ee toto je teprve za\u010d\u00e1tek. Velk\u00e1 cena Spojen\u00fdch st\u00e1t\u016f se bude i nad\u00e1le konat na okruhu Circuit of the Americas v texask\u00e9m Austinu (ji\u017e klasick\u00fd z\u00e1vod se \u0161esti ro\u010dn\u00edky po sob\u011b), ale nyn\u00ed se bude st\u0159\u00eddat se z\u00e1vodem v Miami, tak\u017ee se bude konat dvakr\u00e1t ro\u010dn\u011b.<\/p>\n

Grand Prix v Las Vegas se pojede v roce 2023, Liberty si zajistila v\u00edceletou smlouvu s no\u010dn\u00edm z\u00e1vodem na vzru\u0161uj\u00edc\u00edm pouli\u010dn\u00edm okruhu v\u010detn\u011b slavn\u00e9ho Stripu. Z\u00e1vod odstartuje ve 20 hodin m\u00edstn\u00edho \u010dasu (2 hodiny r\u00e1no SE\u010c).<\/p>\n

D\u00edky t\u011bmto t\u0159em hlavn\u00edm z\u00e1vod\u016fm, doprovodn\u00fdm z\u00e1vod\u016fm a Paddock Clubu Formule 1 posiluje Formule 1 svou p\u0159\u00edtomnost ve Spojen\u00fdch st\u00e1tech, kter\u00e9 jsou strategick\u00fdm trhem pro rozvoj tohoto sportu.<\/h4>\n

Odhaduje se, \u017ee od zaveden\u00ed Velk\u00e9 ceny Miami vzrostla sledovanost F1 v USA o 20 %<\/strong> (zdroj: Business Standard), a toto \u010d\u00edslo bude v p\u0159\u00ed\u0161t\u00edch letech jen stoupat, proto\u017ee tento sport se v Americe st\u00e1v\u00e1 st\u00e1le popul\u00e1rn\u011bj\u0161\u00edm.<\/p>\n

Efekt „snahy p\u0159e\u017e\u00edt“<\/h2>\n

Filmov\u00fd trh\u00e1k spole\u010dnosti Netflix „Drive to Survive“<\/strong> sehr\u00e1l obrovskou roli v americk\u00e9m r\u016fstu z\u00e1jmu o Formuli 1 a p\u0159ipravil p\u016fdu pro rychl\u00e9 sezn\u00e1men\u00ed s t\u00edmto sportem mezi nefanou\u0161ky F1. P\u0159ed zhl\u00e9dnut\u00edm seri\u00e1lu nebylo 47 % div\u00e1k\u016f fanou\u0161ky F1, zat\u00edmco po jeho zhl\u00e9dnut\u00ed jich 85 % vykazovalo vy\u0161\u0161\u00ed m\u00edru anga\u017eovanosti.<\/p>\n

Po dobu 16 dn\u00ed se seri\u00e1l „Drive to Survive“ dr\u017eel v celosv\u011btov\u00e9 top 10 na Netflixu, p\u0159i\u010dem\u017e div\u00e1ky zavedl do z\u00e1kulis\u00ed \u017eivota t\u00fdmu F1 a uk\u00e1zal ob\u010dasn\u00e9 spory mezi t\u00edm a on\u00edm \u0161\u00e9fem t\u00fdmu. Je to senza\u010dn\u00ed po\u0159ad, mistrovsky zpracovan\u00fd a chyt\u0159e vytvo\u0159en\u00fd tak, aby zaujal jak zaryt\u00e9 milovn\u00edky Formule 1, tak i b\u011b\u017en\u00e9 div\u00e1ky.<\/p>\n

Ale „Drive to Survive“ je v\u00edc ne\u017e jen skv\u011bl\u00e1 z\u00e1bava. Seri\u00e1l m\u00e1 z\u00e1sadn\u00ed vliv na zp\u016fsob, jak\u00fdm je Formule 1 v USA propagov\u00e1na a vn\u00edm\u00e1na, a hraje velkou roli p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch sponzor\u016f pro tento sport.<\/p>\n

D\u00edky tomuto seri\u00e1lu se Formule 1 stala jedn\u00edm z nejdiskutovan\u011bj\u0161\u00edch sport\u016f v USA a p\u0159il\u00e1kala do tohoto sportu novou vlnu sponzor\u016f.<\/p>\n

Nejprve to byla spole\u010dnost Heineken<\/strong>, kter\u00e1 v roce 2017 ozn\u00e1mila uzav\u0159en\u00ed v\u00fdznamn\u00e9 sponzorsk\u00e9 smlouvy s Formul\u00ed 1. Pot\u00e9 p\u0159i\u0161la na palubu spole\u010dnost AT&T<\/strong> jako ofici\u00e1ln\u00ed komunika\u010dn\u00ed partner tohoto sportu. A nyn\u00ed se Budweiser<\/strong>, jedna z nejikoni\u010dt\u011bj\u0161\u00edch americk\u00fdch zna\u010dek, stal hlavn\u00edm sponzorem<\/strong> Formule 1<\/strong>.<\/p>\n

Smlouva s Budweiserem je obzvl\u00e1\u0161t\u011b v\u00fdznamn\u00e1, proto\u017ee je to poprv\u00e9, co je tato zna\u010dka spojena s Formul\u00ed 1. Je to tak\u00e9 zn\u00e1mka toho, \u017ee Formule 1 za\u010d\u00edn\u00e1 oslovovat \u0161ir\u0161\u00ed okruh sponzor\u016f, ne\u017e jen ty z automobilov\u00e9ho pr\u016fmyslu.<\/p>\n

\"formula_1_sponsorship_5\"<\/h2>\n

Sponzoring Formule 1 a v\u0161echno po n\u00ed<\/h2>\n

Jestli\u017ee Formule 1 je pro americk\u00e9 publikum relativn\u011b nov\u00e1, sportovn\u00ed sponzoring nikoli. Naopak, sportovn\u00ed marketing m\u00e1 ve Spojen\u00fdch st\u00e1tech sv\u016fj domov a market\u00e9\u0159i i ve\u0159ejnost jsou v tomto ohledu dob\u0159e proz\u00edrav\u00ed.<\/p>\n

Nen\u00ed pochyb o tom, \u017ee expanze Formule 1 na americk\u00fd trh m\u016f\u017ee p\u0159in\u00e9st do tohoto odv\u011btv\u00ed novou jiskru a dal\u0161\u00ed impuls – a \u017ee v nadch\u00e1zej\u00edc\u00edch m\u011bs\u00edc\u00edch a letech budou n\u00e1sledovat nov\u00e9, zaj\u00edmav\u011bj\u0161\u00ed aktivace a programy a vyu\u017eit\u00ed pr\u00e1v na pojmenov\u00e1n\u00ed. Miami toho bylo op\u011bt masivn\u00edm p\u0159\u00edkladem – t\u00fdmy, sponzo\u0159i a promot\u00e9\u0159i vytvo\u0159ili marketingovou bonanzu, jakou tento cirkus za dobu sv\u00e9ho p\u016fsoben\u00ed na St\u0159edn\u00edm v\u00fdchod\u011b nebo v Ji\u017en\u00ed Americe je\u0161t\u011b neza\u017eil.<\/p>\n

Tot\u00e9\u017e lze \u0159\u00edci o Austinu v Texasu. Circuit of The Americas<\/strong> (COTA), speci\u00e1ln\u011b postaven\u00fd are\u00e1l F1, kde se v roce 2012 konala prvn\u00ed velk\u00e1 cena, je pro tento sport zjeven\u00edm. Nejen\u017ee je to pravd\u011bpodobn\u011b jedna z nejlep\u0161\u00edch z\u00e1vodn\u00edch trat\u00ed v sou\u010dasn\u00e9m kalend\u00e1\u0159i – rozlehl\u00e9, zvln\u011bn\u00e9 mistrovsk\u00e9 d\u00edlo navr\u017een\u00e9 n\u011bmeck\u00fdm architektem a guru z\u00e1vodn\u00edch trat\u00ed Hermannem Tilkem – ale cel\u00e1 akce m\u00e1 fantastickou festivalovou atmosf\u00e9ru. Fanou\u0161ci mohou v are\u00e1lu kempovat a u\u017e\u00edvat si \u017eiv\u00e9 hudby od kapel jako Snoop Dogg, The Killers nebo Muse a tak\u00e9 v\u0161ech obvykl\u00fdch pou\u0165ov\u00fdch atrakc\u00ed F1.<\/p>\n

COTA<\/strong> tak\u00e9 ka\u017edoro\u010dn\u011b po\u0159\u00e1d\u00e1 MotoGP<\/a><\/strong> a upev\u0148uje tak sv\u016fj status m\u00edsta, kter\u00e9 mus\u00ed nav\u0161t\u00edvit ka\u017ed\u00fd spr\u00e1vn\u00fd petrolhead.<\/p>\n

V USA se nyn\u00ed konaj\u00ed dv\u011b kola mistrovstv\u00ed sv\u011bta Formule 1 – a dal\u0161\u00ed se \u00fadajn\u011b chystaj\u00ed – a proto je \u010das pod\u00edvat se na n\u011bkter\u00e9 z nejd\u016fle\u017eit\u011bj\u0161\u00edch sponzorsk\u00fdch smluv F1 v Americe.<\/p>\n

Kter\u00e9 americk\u00e9 spole\u010dnosti sponzoruj\u00ed t\u00fdmy F1?<\/h2>\n

V sou\u010dasn\u00e9 dob\u011b, kdy do hry vstupuje st\u00e1le v\u00edce investor\u016f, kter\u00e9 logicky l\u00e1k\u00e1 popularita a v\u00fdznam seri\u00e1lu, sponzor\u016f americk\u00e9 formule 1 ka\u017ed\u00fdm dnem p\u0159ib\u00fdv\u00e1. Dlouhodob\u00ed sponzo\u0159i jako Coca Cola<\/strong>, Crowd Strike<\/strong>, Monster Energy<\/strong> a Dell Technologies <\/strong>jsou siln\u00ed, zat\u00edmco nov\u00ed hr\u00e1\u010di podepisuj\u00ed masivn\u00ed smlouvy, jako je tomu v p\u0159\u00edpad\u011b titul\u00e1rn\u00edho sponzorstv\u00ed t\u00fdmu Oracle<\/strong> Red Bull.<\/p>\n

S t\u00fdmy F1 spolupracuj\u00ed n\u00e1sleduj\u00edc\u00ed americk\u00e9 spole\u010dnosti: (Aston Martin), Dell Technologies (McLaren), Monster Energy (Mercedes), Oracle (Red Bull Racing), P&G Gillette (Ferrari), Coca Cola (McLaren) Life Fitness (Williams), Manpower Group (Ferrari), Cash App (Red Bull),British American Tobacco (McLaren), Pure storage (Mercedes) MoneyGram (HAAS) Tommy Hilfiger (Mercedes) atd.<\/p>\n

Mezi dal\u0161\u00ed americk\u00e9 spole\u010dnosti, kter\u00e9 byly v minulosti spojov\u00e1ny s F1, pat\u0159\u00ed: AT&T (Williams), Bridgestone (Ferrari, McLaren, Red Bull Racing, Williams), FedEx (Ferrari), UPS Direct (Williams).<\/p>\n

Pro\u010d je Amerika pro sponzory F1 tak d\u016fle\u017eit\u00e1?<\/h2>\n

Amerika je obrovsk\u00fd spot\u0159ebitelsk\u00fd trh. Podle pr\u016fvodce International Business Guide tvo\u0159\u00ed americk\u00fd spot\u0159ebitelsk\u00fd trh neuv\u011b\u0159iteln\u00fdch 29 % sv\u011btov\u00e9ho trhu. To je \u010d\u00edslo, kter\u00e9 nem\u016f\u017ee ignorovat \u017e\u00e1dn\u00fd podnik na cel\u00e9m sv\u011bt\u011b.<\/p>\n

Sou\u010dasn\u00e9 roz\u0161\u00ed\u0159en\u00ed \u0161ampion\u00e1tu Formule 1 do Spojen\u00fdch st\u00e1t\u016f se m\u016f\u017ee uk\u00e1zat jako z\u00e1sadn\u00ed pro ty zna\u010dky, zejm\u00e9na ty, kter\u00e9 nejsou z USA a kter\u00e9 v sou\u010dasn\u00e9 dob\u011b sponzoruj\u00ed vrcholn\u00e9 z\u00e1vody \u010dty\u0159 kol.<\/h4>\n

Zna\u010dky jako K Way<\/strong> (sponzor t\u00fdmu Alpine F1 z Ji\u017en\u00ed Afriky), Tag Heuer<\/strong> (\u0161v\u00fdcarsk\u00fd v\u00fdrobce hodinek, kter\u00fd je partnerem z\u00e1vodn\u00edho t\u00fdmu Red Bull), Petronas<\/strong> (titul\u00e1rn\u00ed sponzor t\u00fdmu Mercedes AMG F1), Ray Ban<\/strong> (slune\u010dn\u00ed br\u00fdle, Scuderia Ferrari) Palm Angels<\/strong> (Haas) a mnoho dal\u0161\u00edch partner\u016f maj\u00ed ve Spojen\u00fdch st\u00e1tech americk\u00fdch obrovsk\u00fd trh.<\/p>\n

S rostouc\u00ed popularitou F1 ve St\u00e1tech budou tyto spole\u010dnosti r\u016fst spolu s t\u00edmto sportem.<\/p>\n

Spole\u010dnost CrowdStrike<\/strong> je toho n\u00e1zorn\u00fdm p\u0159\u00edkladem. Tato spole\u010dnost zab\u00fdvaj\u00edc\u00ed se kybernetickou bezpe\u010dnost\u00ed v roce 2019 ozn\u00e1mila, \u017ee roz\u0161i\u0159uje sv\u00e9 partnerstv\u00ed se z\u00e1vodn\u00edm t\u00fdmem Red Bull Racing o zna\u010dku na voze Maxe Verstappena a tak\u00e9 na kombin\u00e9z\u00e1ch a vybaven\u00ed t\u00fdmu v boxech. Spole\u010dnost je rovn\u011b\u017e p\u0159\u00edtomna na okruhu Circuit of The Americas, jedin\u00e9m severoamerick\u00e9m z\u00e1vodi\u0161ti v kalend\u00e1\u0159i F1.<\/p>\n

Ostatn\u00ed spole\u010dnosti je n\u00e1sleduj\u00ed. Pirelli,<\/strong> dodavatel pneumatik pro F1, ned\u00e1vno ozn\u00e1mil titul\u00e1rn\u00ed sponzorstv\u00ed Velk\u00e9 ceny Miami v roce 2022<\/strong>.<\/p>\n

Je z\u0159ejm\u00e9, \u017ee Amerika se st\u00e1v\u00e1 pro sponzory Formule 1 st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00edm trhem. S rostouc\u00ed popularitou tohoto sportu ve St\u00e1tech lze o\u010dek\u00e1vat, \u017ee se v p\u0159\u00ed\u0161t\u00edch letech zapoj\u00ed je\u0161t\u011b v\u00edce zna\u010dek zvu\u010dn\u00fdch jmen.<\/p>\n

Jak sponzorovat F1<\/h2>\n

Od po\u010d\u00e1tku sv\u00e9 \u010dinnosti v roce 1995 poskytuje spole\u010dnost RTR Sports marketing<\/a><\/strong> poradenstv\u00ed zna\u010dk\u00e1m a spole\u010dnostem, kter\u00e9 cht\u011bj\u00ed vyu\u017e\u00edvat formuli 1 (a MotoGP<\/strong><\/a>, World Superbike<\/a><\/strong> a Formule E sponzoring<\/strong><\/a>), aby se d\u00edky strategick\u00e9mu partnerstv\u00ed mohli l\u00e9pe zapojit do komunikace se sv\u00fdmi z\u00e1kazn\u00edky a klienty.<\/p>\n

D\u00edky rozs\u00e1hl\u00fdm znalostem s\u00edt\u011b a hlavn\u00edch akt\u00e9r\u016f v\u00e1m m\u016f\u017eeme poskytnout spr\u00e1vn\u00e9 \u0159e\u0161en\u00ed ve spr\u00e1vn\u00fd okam\u017eik. Jako nez\u00e1visl\u00e1 sportovn\u00ed marketingov\u00e1 agentura m\u00e1me trval\u00e9 vztahy se v\u0161emi t\u00fdmy, od Aston Martinu<\/strong> po Alpine<\/strong>, od Ferrari<\/strong> po Alpha Tauri<\/strong> a se v\u0161\u00edm mezi t\u00edm, a m\u016f\u017eeme vytvo\u0159it ten nejvhodn\u011bj\u0161\u00ed bal\u00ed\u010dek pro va\u0161i zna\u010dku a va\u0161e c\u00edle.<\/p>\n

Kdy\u017e kontaktujete spole\u010dnost RTR, nejprve se sezn\u00e1m\u00edme s va\u0161\u00ed zna\u010dkou, s t\u00edm, co d\u011bl\u00e1te, a s va\u0161imi c\u00edli. Pot\u00e9 vypracujeme strategick\u00fd p\u0159\u00edstup a p\u0159iprav\u00edme v\u00e1m n\u00e1vrh s r\u016fzn\u00fdmi mo\u017enostmi, kter\u00e9 m\u016f\u017eete zv\u00e1\u017eit.<\/p>\n

Jsme tu proto, abychom se postarali nejen o to, \u017ee najdete ten spr\u00e1vn\u00fd t\u00fdm nebo \u0159idi\u010de, kter\u00fd v\u00e1s podpo\u0159\u00ed, ale tak\u00e9 o to, \u017ee va\u0161e investice<\/p>\n

Kontaktujte spole\u010dnost RTR Sports Marketing<\/strong> je\u0161t\u011b dnes prost\u0159ednictv\u00edm e-mailu na adrese info@rtrsports.com<\/strong><\/a> nebo prost\u0159ednictv\u00edm kliknut\u00edm zde<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nov\u00e1 \u00e9ra Formule 1 je v\u00fdrazn\u011b zam\u011b\u0159ena na Spojen\u00e9 st\u00e1ty americk\u00e9. Cesta F1 do budoucnosti m\u00e1 hodn\u011b spole\u010dn\u00e9ho s t\u00edm, jak Amerika vn\u00edm\u00e1 sport obecn\u011b a sportovn\u00ed marketing zvl\u00e1\u0161t\u011b, od vlastn\u00edk\u016f s\u00e9rie Liberty Media a\u017e po zbrusu nov\u00fd kalend\u00e1\u0159, kter\u00fd nyn\u00ed dopl\u0148uje Miami a Las Vegas. Sout\u011b\u017eiv\u011bj\u0161\u00ed, z\u00e1bavn\u011bj\u0161\u00ed, velkolep\u011bj\u0161\u00ed a p\u0159edev\u0161\u00edm v\u00edce zam\u011b\u0159en\u00e9 na sponzory. […]<\/p>\n","protected":false},"author":2,"featured_media":192868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20233,20230,20229],"tags":[],"class_list":["post-293818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule1","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSponzoring F1 v USA: bere Ameriku \u00fatokem<\/title>\n<meta name=\"description\" content=\"Nov\u00e1 \u00e9ra Formule 1 je v\u00fdrazn\u011b zam\u011b\u0159ena na Spojen\u00e9 st\u00e1ty americk\u00e9. 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