{"id":294663,"date":"2025-07-04T17:01:58","date_gmt":"2025-07-04T15:01:58","guid":{"rendered":"https:\/\/rtrsports.com\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\/"},"modified":"2025-07-04T17:01:58","modified_gmt":"2025-07-04T15:01:58","slug":"zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\/","title":{"rendered":"Zapojen\u00ed fanou\u0161k\u016f do Formule 1: Co n\u00e1m \u0159\u00edk\u00e1 Glob\u00e1ln\u00ed pr\u016fzkum fanou\u0161k\u016f F1 2025"},"content":{"rendered":"

Kdy\u017e v roce 1950 Formule 1<\/strong><\/a> v roce 1950 odstartovala na okruhu Silverstone, nikdo nemohl tu\u0161it, \u017ee o 75 let pozd\u011bji se z n\u00ed stane mnohem v\u00edc ne\u017e jen sport. Dnes je F1 glob\u00e1ln\u00edm fenom\u00e9nem<\/strong>, kulturn\u00ed, technologickou a obchodn\u00ed platformou, do n\u00ed\u017e je zapojeno v\u00edce ne\u017e 826 milion\u016f lid\u00ed<\/strong> po cel\u00e9m sv\u011bt\u011b<\/a>, co\u017e p\u0159edstavuje skok o v\u00edce ne\u017e 90 milion\u016f fanou\u0161k\u016f za jedin\u00fd rok. <\/p>\n

Nejedn\u00e1 se pouze o po\u010detn\u00ed n\u00e1r\u016fst, ale o hmatateln\u00e9 znamen\u00ed epoch\u00e1ln\u00ed zm\u011bny. Formule 1 ji\u017e nen\u00ed elit\u00e1\u0159sk\u00fdm klubem, ale otev\u0159en\u00fdm, pr\u016f\u0159ezov\u00fdm ekosyst\u00e9mem, kter\u00fd je p\u0159ipraven p\u0159ijmout nov\u00e9 generace, nov\u00e9 geografick\u00e9 oblasti a nov\u00e9 v\u00fdznamy. <\/p>\n

1. Desetilet\u00ed v\u00fdvoje<\/h2>\n

V roce 2017 se v prvn\u00edm glob\u00e1ln\u00edm pr\u016fzkumu fanou\u0161k\u016f F1<\/strong> se\u0161lo 215 000 odpov\u011bd\u00ed ze 194 zem\u00ed. V roce 2025 p\u0159i\u0161lo v\u00edce ne\u017e 100 000 odpov\u011bd\u00ed ze 186 zem\u00ed, co\u017e je selektivn\u011bj\u0161\u00ed vzorek zam\u011b\u0159en\u00fd na nejaktivn\u011bj\u0161\u00ed a nejanga\u017eovan\u011bj\u0161\u00ed fanou\u0161ky. <\/p>\n

Mezit\u00edm se prom\u011bnilo publikum: z p\u0159ev\u00e1\u017en\u011b mu\u017esk\u00e9ho a evropsk\u00e9ho se stalo publikum mlad\u0161\u00ed, v\u00edce \u017eensk\u00e9 a v\u00edce glob\u00e1ln\u00ed<\/strong>. Soub\u011b\u017en\u011b s t\u00edm se konzumace obsahu zm\u011bnila z modelu „pouze o z\u00e1vodn\u00edm v\u00edkendu“ na p\u0159\u00edstup „always-on<\/strong>„, kdy F1 sledujeme ka\u017ed\u00fd den po cel\u00fd rok. <\/p>\n

2. St\u00e1le v\u011bt\u0161\u00ed mezin\u00e1rodn\u00ed fanou\u0161kovsk\u00e1 z\u00e1kladna<\/h2>\n

Nejv\u00edce zastoupenou zem\u00ed v pr\u016fzkumu jsou nyn\u00ed Spojen\u00e9 st\u00e1ty, kde 73 % americk\u00fdch fanou\u0161k\u016f<\/strong> uvedlo, \u017ee se chyst\u00e1 nav\u0161t\u00edvit koncert GP. V \u010c\u00edn\u011b vzrostl po\u010det div\u00e1k\u016f po n\u00e1vratu GP \u0160anghaje o 39 %<\/strong>. Braz\u00edlie a Indie zase vykazuj\u00ed v\u00edce ne\u017e 90% z\u00e1jem o<\/strong> „dom\u00e1c\u00ed“ z\u00e1vody. <\/p>\n

Formule 1 se p\u0159izp\u016fsobuje r\u016fzn\u00fdm \u010dasov\u00fdm p\u00e1sm\u016fm, div\u00e1ck\u00fdm zvyklostem a kultur\u00e1m a upev\u0148uje se jako skute\u010dn\u011b glob\u00e1ln\u00ed zna\u010dka<\/strong>.<\/p>\n

3. Generace Z a \u017eeny: nov\u00e9 tv\u00e1\u0159e fandomu<\/h2>\n

V roce 2025 bude 27 % respondent\u016f<\/strong> pat\u0159it do generace Z. T\u00e9m\u011b\u0159 50 % z nich jsou \u017eeny<\/strong>. Fanou\u0161ci mlad\u0161\u00ed 25 let deklaruj\u00ed velmi vysok\u00fd z\u00e1m\u011br sledovat F1 v p\u0159\u00ed\u0161t\u00edch letech. Celkov\u011b nyn\u00ed \u017eeny p\u0159edstavuj\u00ed 25 % fanou\u0161k\u016f<\/strong>, co\u017e je \u010dty\u0159n\u00e1sobek oproti roku 2017. <\/p>\n

Tyto nov\u00e9 segmenty nehledaj\u00ed pouze rychlost a v\u00fdsledky: p\u0159itahuje je vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f, identita a \u017eivotn\u00ed styl<\/strong>. Cht\u011bj\u00ed personalizovan\u00fd obsah, autentick\u00e9 vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f a emocion\u00e1ln\u00ed spojen\u00ed se sv\u011btem kolem trati. <\/p>\n

4. Emocion\u00e1ln\u00ed zapojen\u00ed a dlouhodob\u00e1 loajalita<\/h2>\n

90 % fanou\u0161k\u016f tvrd\u00ed, \u017ee se emo\u010dn\u011b pod\u00edl\u00ed na<\/strong> v\u00fdsledc\u00edch z\u00e1vod\u016f. 94 % z nich pl\u00e1nuje sledovat F1 nejm\u00e9n\u011b p\u011bt let – u generace Z je to 97 %. <\/p>\n

P\u0159\u00edb\u011bh, kter\u00fd l\u00ed\u010d\u00ed „nov\u00e9 fanou\u0161ky“ jako nest\u00e1l\u00e9, neobstoj\u00ed: loajalita je vysok\u00e1,<\/strong> a to i mezi nov\u011b p\u0159\u00edchoz\u00edmi. Nav\u00edc86 % div\u00e1k\u016f sleduje nejm\u00e9n\u011b 16 z\u00e1vod\u016f za sez\u00f3nu<\/strong>, co\u017e sv\u011bd\u010d\u00ed o vysok\u00e9 frekvenci zapojen\u00ed a trval\u00e9m z\u00e1jmu. <\/p>\n

5. Multiplatformn\u00ed a st\u00e1le dostupn\u00fd obsah<\/h2>\n

Dnes 61 % fanou\u0161k\u016f konzumuje obsah F1 ka\u017ed\u00fd den<\/strong>: videa, podcasty, \u010dl\u00e1nky, zaj\u00edmavosti. U generace Z se toto procento zvy\u0161uje na 70 %,<\/strong> p\u0159i\u010dem\u017e up\u0159ednost\u0148uj\u00ed soci\u00e1ln\u00ed a streamovac\u00ed platformy, jako jsou YouTube, TikTok a Twitch. <\/p>\n

Dlouhodob\u00ed fanou\u0161ci d\u00e1vaj\u00ed p\u0159ednost techni\u010dt\u011bj\u0161\u00edmu a podrobn\u011bj\u0161\u00edmu obsahu, ale celkov\u00fd obr\u00e1zek je jasn\u00fd: Formule 1 je nep\u0159etr\u017eit\u00fd obsah, kter\u00fd se ji\u017e neomezuje pouze na v\u00edkend<\/strong>.<\/p>\n

6. Piloti jako kulturn\u00ed ikony<\/h2>\n

40 % americk\u00fdch fanou\u0161k\u016f sleduje F1 p\u0159edev\u0161\u00edm kv\u016fli jezdci. Mezi nejmlad\u0161\u00edmi se 66 % c\u00edt\u00ed inspirov\u00e1no<\/strong> osobn\u00edmi p\u0159\u00edb\u011bhy a hodnotami, kter\u00e9 jejich idoly zt\u011bles\u0148uj\u00ed. <\/p>\n

Piloti u\u017e nejsou jen sportovci, ale kulturn\u00ed velvyslanci<\/strong>: charismatick\u00e9 osobnosti schopn\u00e9 p\u0159ed\u00e1vat poselstv\u00ed a hodnoty. Pro zna\u010dky to znamen\u00e1 mo\u017enosti vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f a hlub\u0161\u00ed sponzorsk\u00e9 aktivace<\/strong>. <\/p>\n

7. \u017div\u00e9 akce a pohlcuj\u00edc\u00ed z\u00e1\u017eitky<\/h2>\n

73 % americk\u00fdch fanou\u0161k\u016f a 75 % „nov\u00fdch“ fanou\u0161k\u016f (\u22645 let v\u00e1\u0161n\u011b) pl\u00e1nuje nav\u0161t\u00edvit \u017eiv\u00fd z\u00e1vod. Z\u00e1jem v\u0161ak p\u0159esahuje r\u00e1mec v\u00edkendu: 41 % t\u011bch, kte\u0159\u00ed nikdy nenav\u0161t\u00edvili \u017e\u00e1dnou akci F1<\/a> (v\u00fdstavy, pop-upy, z\u00e1\u017eitky), tak pl\u00e1nuje u\u010dinit v bl\u00edzk\u00e9 budoucnosti. <\/p>\n

Fyzick\u00fd kontakt se zna\u010dkou a komunitou se st\u00e1v\u00e1 strategick\u00fdm p\u0159\u00ednosem pro upevn\u011bn\u00ed loajality<\/strong> a p\u0159em\u011bnu digit\u00e1ln\u00edho zapojen\u00ed na skute\u010dn\u00e9 z\u00e1\u017eitky.<\/p>\n

8. Akademie F1 a inkluzivn\u00ed zastoupen\u00ed<\/h2>\n

F1 Academy<\/strong>, \u017eenskou s\u00e9rii podporovanou ofici\u00e1ln\u00edmi t\u00fdmy, sleduje ji\u017e 23 % fanou\u0161k\u016f<\/strong>, ale mezi<\/strong>\u017eenami je to 42 %<\/strong> a mezi generac\u00ed Z 37 %.<\/strong><\/a><\/p>\n

Je to druh\u00fd nejsledovan\u011bj\u0161\u00ed seri\u00e1l po F1 a p\u0159edstavuje \u017eivnou p\u016fdu pro inkluzivn\u00ed vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f a r\u016fst sledovanosti<\/strong>.<\/p>\n

9. Sponzorstv\u00ed: Sponzoring: hodnotn\u00e1 p\u0159\u00edle\u017eitost<\/h2>\n

76 % fanou\u0161k\u016f pova\u017euje p\u0159\u00edtomnost sponzor\u016f za obohacen\u00ed sportovn\u00edho z\u00e1\u017eitku<\/strong>. 33 % fanou\u0161k\u016f \u010dast\u011bji nakupuje produkty spojen\u00e9 se zna\u010dkou F1 – u generace Z je to 40 % a u \u017een 41 %. <\/p>\n

Formule 1 je nyn\u00ed obchodn\u00edm ekosyst\u00e9mem s velk\u00fdm dopadem<\/strong>, zejm\u00e9na pro odv\u011btv\u00ed, jako je m\u00f3da, technologie, kr\u00e1sa a luxus.<\/p>\n

10. M\u00f3da, \u017eivotn\u00ed styl a zbo\u017e\u00ed<\/h2>\n

59 % fanou\u0161k\u016f p\u0159ikl\u00e1d\u00e1 stylu a m\u00f3d\u011b velk\u00fd v\u00fdznam<\/strong> p\u0159i vn\u00edm\u00e1n\u00ed F1. Desetilet\u00e9 partnerstv\u00ed s Louis Vuitton<\/strong> (titul\u00e1rn\u00ed sponzor GP Austr\u00e1lie) a p\u0159\u00edtomnost ikon, jako jsou Rihanna a Zendaya, na GP potvrzuj\u00ed lifestylov\u00e9 posl\u00e1n\u00ed cirkusu. <\/p>\n

Mezit\u00edm si 37 % fanou\u0161k\u016f ji\u017e zakoupilo ofici\u00e1ln\u00ed zbo\u017e\u00ed,<\/strong> a to p\u0159edev\u0161\u00edm d\u00edky kapslov\u00fdm kolekc\u00edm a limitovan\u00fdm edic\u00edm.<\/p>\n

11. Nadch\u00e1zej\u00edc\u00ed trendy ve fandomu<\/h2>\n
    \n
  • Pohlcuj\u00edc\u00ed digit\u00e1ln\u00ed technologie<\/strong>: roz\u0161\u00ed\u0159en\u00e1 realita, metaverza, virtu\u00e1ln\u00ed komunity.<\/li>\n
  • Expanze na rozv\u00edjej\u00edc\u00ed se trhy<\/strong>: hybridn\u00ed tendry a aktivace v Asii, na Bl\u00edzk\u00e9m v\u00fdchod\u011b a v Africe.<\/li>\n
  • Udr\u017eitelnost<\/strong>: ekologick\u00e1 paliva a hybridn\u00ed pohonn\u00e9 jednotky pro ekologicky sm\u00fd\u0161lej\u00edc\u00ed fanou\u0161ky.<\/li>\n
  • Z\u00e1\u017eitky na<\/strong> m\u00edru: merchandising a obsah na m\u00edru pro generaci Z, milovn\u00edky luxusu a kulturn\u00edho d\u011bdictv\u00ed.<\/li>\n
  • Inkluze a reprezentace<\/strong>: inkluzivn\u00ed vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f a zhodnocen\u00ed nov\u00fdch talent\u016f.<\/li>\n<\/ul>\n

    Z\u00e1v\u011bry: Co mus\u00ed zna\u010dky ud\u011blat<\/h2>\n

    Pro pracovn\u00edky v oblasti marketingu a komunikace p\u0159edstavuje Formule 1 budoucnosti mimo\u0159\u00e1dnou p\u0159\u00edle\u017eitost. K jej\u00edmu vyu\u017eit\u00ed je v\u0161ak nutn\u00e1 zm\u011bna paradigmatu. <\/p>\n

      \n
    • Vypr\u00e1v\u011bn\u00ed autentick\u00fdch<\/strong>, na \u0159idi\u010de zam\u011b\u0159en\u00fdch a emotivn\u00edch p\u0159\u00edb\u011bh\u016f<\/strong>.<\/li>\n
    • Vytv\u00e1\u0159ejte obsah pro r\u016fzn\u00e9 platformy,<\/strong> kr\u00e1tk\u00fd i dlouh\u00fd, redak\u010dn\u00ed i soci\u00e1ln\u00ed.<\/li>\n
    • Investice do fyzick\u00fdch z\u00e1\u017eitk\u016f<\/strong>, p\u0159em\u011bna digit\u00e1ln\u00edch technologi\u00ed na skute\u010dn\u00fd kontakt.<\/li>\n
    • P\u0159ij\u00edm\u00e1n\u00ed m\u00f3dy a \u017eivotn\u00edho stylu,<\/strong> aby se p\u0159izp\u016fsobily kulturn\u00edm k\u00f3d\u016fm ve\u0159ejnosti.<\/li>\n
    • Udr\u017eitelnost a inkluze v centru pozornosti<\/strong>: kl\u00ed\u010dov\u00e9 hodnoty pro publikum z\u00edt\u0159ka.<\/li>\n<\/ul>\n

      Formule 1 u\u017e nen\u00ed jen sport. Je to kultura. Je to identita. Je to budoucnost. <\/p>\n","protected":false},"excerpt":{"rendered":"

      Kdy\u017e v roce 1950 Formule 1 v roce 1950 odstartovala na okruhu Silverstone, nikdo nemohl tu\u0161it, \u017ee o 75 let pozd\u011bji se z n\u00ed stane mnohem v\u00edc ne\u017e jen sport. Dnes je F1 glob\u00e1ln\u00edm fenom\u00e9nem, kulturn\u00ed, technologickou a obchodn\u00ed platformou, do n\u00ed\u017e je zapojeno v\u00edce ne\u017e 826 milion\u016f lid\u00ed po cel\u00e9m sv\u011bt\u011b, co\u017e p\u0159edstavuje skok […]<\/p>\n","protected":false},"author":2,"featured_media":284055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20233],"tags":[],"class_list":["post-294663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-formule1"],"acf":[],"contentshake_article_id":"","yoast_head":"\nZapojen\u00ed fanou\u0161k\u016f do Formule 1: Glob\u00e1ln\u00ed pr\u016fzkum fanou\u0161k\u016f F1 2025<\/title>\n<meta name=\"description\" content=\"Glob\u00e1ln\u00ed pr\u016fzkum fanou\u0161k\u016f F1 pro rok 2025 vykresluje profil modern\u00edho fanou\u0161ka. Z\u00e1sadn\u00ed zpr\u00e1va pro zna\u010dky a market\u00e9ry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zapojen\u00ed fanou\u0161k\u016f do Formule 1: Co n\u00e1m \u0159\u00edk\u00e1 Glob\u00e1ln\u00ed pr\u016fzkum fanou\u0161k\u016f F1 2025\" \/>\n<meta property=\"og:description\" content=\"Glob\u00e1ln\u00ed pr\u016fzkum fanou\u0161k\u016f F1 pro rok 2025 vykresluje profil modern\u00edho fanou\u0161ka. Z\u00e1sadn\u00ed zpr\u00e1va pro zna\u010dky a market\u00e9ry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/05\/2025_Japan_GP_-_Red_Bull_-_Max_Verstappen_-_FP3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Zapojen\u00ed fanou\u0161k\u016f do Formule 1: Co n\u00e1m \u0159\u00edk\u00e1 Glob\u00e1ln\u00ed pr\u016fzkum fanou\u0161k\u016f F1 2025\",\"datePublished\":\"2025-07-04T15:01:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\\\/\"},\"wordCount\":1196,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/2025_Japan_GP_-_Red_Bull_-_Max_Verstappen_-_FP3.jpg\",\"articleSection\":[\"Formule 1\",\"Formule1\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\\\/\",\"name\":\"Zapojen\u00ed fanou\u0161k\u016f do Formule 1: Glob\u00e1ln\u00ed pr\u016fzkum fanou\u0161k\u016f F1 2025\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/2025_Japan_GP_-_Red_Bull_-_Max_Verstappen_-_FP3.jpg\",\"datePublished\":\"2025-07-04T15:01:58+00:00\",\"description\":\"Glob\u00e1ln\u00ed pr\u016fzkum fanou\u0161k\u016f F1 pro rok 2025 vykresluje profil modern\u00edho fanou\u0161ka. Z\u00e1sadn\u00ed zpr\u00e1va pro zna\u010dky a market\u00e9ry.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/2025_Japan_GP_-_Red_Bull_-_Max_Verstappen_-_FP3.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/2025_Japan_GP_-_Red_Bull_-_Max_Verstappen_-_FP3.jpg\",\"width\":2560,\"height\":1440,\"caption\":\"Kolik bych musel zaplatit za um\u00edst\u011bn\u00ed firemn\u00edho loga na v\u016fz F1?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zapojen\u00ed fanou\u0161k\u016f do Formule 1: Co n\u00e1m \u0159\u00edk\u00e1 Glob\u00e1ln\u00ed pr\u016fzkum fanou\u0161k\u016f F1 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/it.linkedin.com\\\/in\\\/emanueleventuroli\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Zapojen\u00ed fanou\u0161k\u016f do Formule 1: Glob\u00e1ln\u00ed pr\u016fzkum fanou\u0161k\u016f F1 2025","description":"Glob\u00e1ln\u00ed pr\u016fzkum fanou\u0161k\u016f F1 pro rok 2025 vykresluje profil modern\u00edho fanou\u0161ka. Z\u00e1sadn\u00ed zpr\u00e1va pro zna\u010dky a market\u00e9ry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\/","og_locale":"cs_CZ","og_type":"article","og_title":"Zapojen\u00ed fanou\u0161k\u016f do Formule 1: Co n\u00e1m \u0159\u00edk\u00e1 Glob\u00e1ln\u00ed pr\u016fzkum fanou\u0161k\u016f F1 2025","og_description":"Glob\u00e1ln\u00ed pr\u016fzkum fanou\u0161k\u016f F1 pro rok 2025 vykresluje profil modern\u00edho fanou\u0161ka. Z\u00e1sadn\u00ed zpr\u00e1va pro zna\u010dky a market\u00e9ry.","og_url":"https:\/\/rtrsports.com\/cs\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":2560,"height":1440,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/05\/2025_Japan_GP_-_Red_Bull_-_Max_Verstappen_-_FP3.jpg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Emanuele Venturoli","Odhadovan\u00e1 doba \u010dten\u00ed":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"Zapojen\u00ed fanou\u0161k\u016f do Formule 1: Co n\u00e1m \u0159\u00edk\u00e1 Glob\u00e1ln\u00ed pr\u016fzkum fanou\u0161k\u016f F1 2025","datePublished":"2025-07-04T15:01:58+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\/"},"wordCount":1196,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/05\/2025_Japan_GP_-_Red_Bull_-_Max_Verstappen_-_FP3.jpg","articleSection":["Formule 1","Formule1"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\/","url":"https:\/\/rtrsports.com\/cs\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\/","name":"Zapojen\u00ed fanou\u0161k\u016f do Formule 1: Glob\u00e1ln\u00ed pr\u016fzkum fanou\u0161k\u016f F1 2025","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/05\/2025_Japan_GP_-_Red_Bull_-_Max_Verstappen_-_FP3.jpg","datePublished":"2025-07-04T15:01:58+00:00","description":"Glob\u00e1ln\u00ed pr\u016fzkum fanou\u0161k\u016f F1 pro rok 2025 vykresluje profil modern\u00edho fanou\u0161ka. Z\u00e1sadn\u00ed zpr\u00e1va pro zna\u010dky a market\u00e9ry.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/05\/2025_Japan_GP_-_Red_Bull_-_Max_Verstappen_-_FP3.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/05\/2025_Japan_GP_-_Red_Bull_-_Max_Verstappen_-_FP3.jpg","width":2560,"height":1440,"caption":"Kolik bych musel zaplatit za um\u00edst\u011bn\u00ed firemn\u00edho loga na v\u016fz F1?"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Zapojen\u00ed fanou\u0161k\u016f do Formule 1: Co n\u00e1m \u0159\u00edk\u00e1 Glob\u00e1ln\u00ed pr\u016fzkum fanou\u0161k\u016f F1 2025"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/cs\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/294663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=294663"}],"version-history":[{"count":0,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/294663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/284055"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=294663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=294663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=294663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}