{"id":295123,"date":"2025-07-07T13:08:40","date_gmt":"2025-07-07T11:08:40","guid":{"rendered":"https:\/\/rtrsports.com\/naklady-na-licencovani-znacky-prezkoumame-kolik-penez-se-za-timto-procesem-skryva\/"},"modified":"2025-07-17T17:09:10","modified_gmt":"2025-07-17T15:09:10","slug":"naklady-na-licencovani-znacky-prezkoumame-kolik-penez-se-za-timto-procesem-skryva","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/brand-licensing-cost-review-money-behind-process\/","title":{"rendered":"N\u00e1klady na licencov\u00e1n\u00ed zna\u010dky, p\u0159ezkoum\u00e1me, kolik pen\u011bz se za t\u00edmto procesem skr\u00fdv\u00e1"},"content":{"rendered":"

Kolik stoj\u00ed investice do licencov\u00e1n\u00ed<\/strong> zna\u010dky? To je jedna z nej\u010dast\u011bj\u0161\u00edch ot\u00e1zek, kterou dost\u00e1v\u00e1me, kdy\u017e mluv\u00edme o licencov\u00e1n\u00ed. Je to opr\u00e1vn\u011bn\u00e1 zv\u011bdavost a je to ot\u00e1zka, na kterou existuje n\u011bkolik odpov\u011bd\u00ed.<\/p>\n

Za\u010dn\u011bme t\u00edm, \u017ee obecn\u011b se odm\u011bna z licen\u010dn\u00ed smlouvy skl\u00e1d\u00e1 ze dvou r\u016fzn\u00fdch \u010d\u00e1st\u00ed, z minim\u00e1ln\u00ed z\u00e1ruky<\/strong> a z prom\u011bnliv\u00e9 \u010d\u00e1sti, kter\u00e1 je spojena s objemem prodeje licencovan\u00e9ho produktu, <\/strong>zn\u00e1m\u00e9 tak\u00e9 jako „licen\u010dn\u00ed poplatky“.<\/p>\n

Pro\u010d takov\u00e1 struktura smlouvy?<\/strong><\/h2>\n

Tato struktura toti\u017e umo\u017e\u0148uje ob\u011bma stran\u00e1m, tedy licen\u010dn\u00edm partner\u016fm<\/strong>, z\u00edskat z \u00fasp\u011b\u0161n\u00e9 operace velk\u00e9 v\u00fdhody. Podpisem licen\u010dn\u00ed smlouvy<\/strong> toti\u017e vytvo\u0159\u00ed skute\u010dn\u00e9 partnerstv\u00ed s c\u00edlem vytvo\u0159it oboustrann\u011b v\u00fdhodnou operaci.<\/p>\n

Jak\u00e9 jsou v\u00fdhody takov\u00e9 struktury?<\/strong><\/h2>\n

N\u011bkolik z nich si podtrhnu a budu to d\u011blat tak, jak mi p\u0159ijdou na mysl. P\u0159edev\u0161\u00edm strana, kter\u00e1 poskytuje pr\u00e1vo pou\u017e\u00edvat svou zna\u010dku<\/strong> ( poskytovatel licence<\/strong>), z\u00edsk\u00e1v\u00e1 minim\u00e1ln\u00ed z\u00e1ruku, pevnou \u010d\u00e1stku, a d\u00edky tomu si m\u016f\u017ee b\u00fdt jist\u00e1, \u017ee licence<\/strong> bude nasazena. Tento licen\u010dn\u00ed poplatek<\/strong>, resp. licen\u010dn\u00ed poplatek nebo minim\u00e1ln\u00ed z\u00e1ruka, je jakousi pojistkou, kter\u00e1 kryje riziko, \u017ee nabyvatel licence nebude pokra\u010dovat v projektu, ale pouze z\u00edsk\u00e1 pr\u00e1va, z\u00e1konn\u00e9 povolen\u00ed<\/strong>, a to pouze za \u00fa\u010delem vy\u0159adit z trhu mo\u017enost, \u017ee by se do n\u011bj pustil konkurent.<\/p>\n

Dr\u017eitel licence prok\u00e1\u017ee sv\u016fj skute\u010dn\u00fd z\u00e1vazek t\u00edm, \u017ee zaplat\u00ed ur\u010ditou \u010d\u00e1stku pen\u011bz<\/strong>, aby m\u011bl jistotu, \u017ee licence bude pokra\u010dovat plnou rychlost\u00ed.<\/p>\n

Vzhledem k tomu, \u017ee \u010d\u00e1st odm\u011bny, licen\u010dn\u00ed poplatky<\/strong>, je v\u00e1z\u00e1na na objem prodeje, m\u016f\u017ee m\u00edt nabyvatel licence p\u0159\u00edstup k velk\u00fdm projekt\u016fm, ani\u017e by musel investovat v\u011bt\u0161inu sv\u00fdch prost\u0159edk\u016f. Z\u016fstane tedy v\u00edce ne\u017e dostate\u010dn\u00fd rozpo\u010det, kter\u00fd lze investovat do v\u00fdvoje produkt\u016f, marketingu influencer\u016f<\/strong> a obchodn\u00edch aktivit k prosazen\u00ed zna\u010dkov\u00fdch produkt\u016f<\/strong>.<\/p>\n

Na druhou stranu nabyvatel licence, kter\u00fd samoz\u0159ejm\u011b riskuje sv\u016fj kapit\u00e1l, si m\u016f\u017ee b\u00fdt jist\u00fd, \u017ee mu poskytovatel licence velmi ochotn\u011b pom\u016f\u017ee.
\nVzhledem k tomu, \u017ee velk\u00e1 \u010d\u00e1st jeho obratu je spojena s prodejem<\/strong>, bude (poskytovatel licence) velmi n\u00e1pomocen p\u0159i \u0159\u00edzen\u00ed ka\u017edodenn\u00edch \u010dinnost\u00ed a bude se sna\u017eit pomoci p\u0159i schvalov\u00e1n\u00ed, propaga\u010dn\u00edch akc\u00edch atd. Poskytovatel licence tedy ud\u011bl\u00e1 v\u0161e, co je v jeho sil\u00e1ch, aby nabyvateli licence pomohl p\u0159i rozvoji \u00fasp\u011b\u0161n\u00e9ho licen\u010dn\u00edho programu.<\/p>\n

A te\u010f ta bolestiv\u00e1 ot\u00e1zka: Kolik to stoj\u00ed?<\/strong><\/h2>\n

Skute\u010dnou odpov\u011bd\u00ed je, \u017ee neexistuje \u017e\u00e1dn\u00fd cen\u00edk<\/strong>. Pokud chcete koupit velk\u00e1 jm\u00e9na na trhu a jste ve velmi popul\u00e1rn\u00ed a vyt\u00ed\u017een\u00e9 kategorii, nap\u0159. m\u00f3da, m\u016f\u017eete o\u010dek\u00e1vat nab\u00eddky za\u010d\u00ednaj\u00edc\u00ed na \u0161estim\u00edstn\u00fdch \u010d\u00edslech<\/strong>. Na druhou stranu, pokud se nach\u00e1z\u00edte ve v\u00fdklenku, t\u0159eba velmi bohat\u00e9m, ale ne p\u0159\u00edli\u0161 zapln\u011bn\u00e9m, je pravd\u011bpodobn\u00e9, \u017ee m\u016f\u017eete skon\u010dit s dobr\u00fdm obchodem<\/strong>, proto\u017ee poskytovatel licence bude m\u00edt za to, \u017ee \u0161anc\u00ed komer\u010dn\u011b vyu\u017e\u00edt takov\u00e9 odv\u011btv\u00ed je m\u00e9n\u011b a bude pro n\u011bj v\u00fdhodn\u011bj\u0161\u00ed s\u00e1hnout po alternativ\u011b.<\/p>\n

Jsou licen\u010dn\u00ed programy obl\u00edben\u00e9? Kdo se jimi zab\u00fdv\u00e1? <\/strong><\/h2>\n

Licencov\u00e1n\u00ed je velmi popul\u00e1rn\u00ed a podle spole\u010dnosti LIMA dos\u00e1hly v roce 2017 celosv\u011btov\u00e9 p\u0159\u00edjmy z licencovan\u00e9ho zbo\u017e\u00ed a slu\u017eeb 271,6 miliardy USD<\/strong><\/a>.<\/p>\n

Do licencov\u00e1n\u00ed jsou zapojeny tis\u00edce spole\u010dnost\u00ed, kter\u00e9 spolupracuj\u00ed se zna\u010dkami jako Walt Disney<\/strong>, Ferrari, Bentley, Ducati,<\/strong> Procter&Gamble<\/strong>, Pepsi Cola<\/strong> a mnoha dal\u0161\u00edmi. V\u011bt\u0161ina spole\u010dnost\u00ed<\/strong> m\u00e1 z\u00e1jem objevovat nov\u00e9 trhy<\/strong> prost\u0159ednictv\u00edm licen\u010dn\u00edch smluv<\/strong>. Pokud je toto odv\u011btv\u00ed v tak dobr\u00e9m stavu, Je naprosto jasn\u00e9, \u017ee v n\u011bm mus\u00ed b\u00fdt n\u011bco dobr\u00e9ho, mo\u017en\u00e1 n\u011bco, o \u010dem jste nikdy neuva\u017eovali, ale co stoj\u00ed za prozkoum\u00e1n\u00ed.<\/p>\n

V\u017edy je vhodn\u00e9, aby byl \u0159idi\u010dem procesu.<\/strong><\/h2>\n

Posledn\u00ed rada: V\u017edy je vhodn\u00e9 b\u00fdt hybatelem<\/strong> procesu a p\u0159evz\u00edt kontrolu nad dohodou<\/strong> mezi ob\u011bma stranami<\/strong>. To \u010dasto vy\u017eaduje konzultace s licen\u010dn\u00edmi z\u00e1stupci, aby bylo zaji\u0161t\u011bno, \u017ee v\u0161echna ud\u011blen\u00e1 pr\u00e1va<\/strong> jsou dob\u0159e pochopena a chr\u00e1n\u011bna.<\/p>\n

Pokud m\u00e1te z\u00e1jem o licencov\u00e1n\u00ed a motoristick\u00fd sport<\/strong><\/a>, m\u016f\u017eeme pro v\u00e1s prov\u00e9st v\u0161echny pot\u0159ebn\u00e9 p\u0159edb\u011b\u017en\u00e9 kontroly a ov\u011b\u0159it investice pot\u0159ebn\u00e9 pro va\u0161i konkr\u00e9tn\u00ed kategorii. Poj\u010fme si o tom promluvit nebo se pod\u00edvejte na na\u0161i str\u00e1nku Licencov\u00e1n\u00ed<\/a>. Jsme kdykoli k zasti\u017een\u00ed na adrese info@rtrsports.com.<\/p>\n

\n
\n
\n
\n
\n
\n

Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee licencov\u00e1n\u00ed zna\u010dek m\u00e1 obrovsk\u00fd potenci\u00e1l p\u0159in\u00e9st pen\u011b\u017en\u00ed zisk a roz\u0161\u00ed\u0159en\u00ed zna\u010dky vzhledem k zaplacen\u00e9mu licen\u010dn\u00edmu poplatku a vynalo\u017een\u00fdm pen\u011bz\u016fm. I kdy\u017e n\u00e1klady na licen\u010dn\u00ed smlouvy a licen\u010dn\u00ed poplatky mohou b\u00fdt zna\u010dn\u00e9. Podniky, kter\u00e9 se do t\u011bchto smluv zapojuj\u00ed, nav\u00edc nejsou pouze nabyvatelem licence nebo jednou stranou dohody, ale st\u00e1vaj\u00ed se ned\u00edlnou sou\u010d\u00e1st\u00ed \u0161ir\u0161\u00edho ekosyst\u00e9mu, kter\u00fd zahrnuje n\u011bkolik spole\u010dnost\u00ed, z nich\u017e ka\u017ed\u00e1 hraje v p\u0159\u00edb\u011bhu zna\u010dky v\u00fdznamnou roli.<\/p>\n

Tyto licen\u010dn\u00ed programy v\u0161ak mohou b\u00fdt slo\u017eit\u00e9, zejm\u00e9na pokud jde o pochopen\u00ed nuanc\u00ed licen\u010dn\u00edch smluv a modelu plateb za pou\u017eit\u00ed.<\/p>\n

Kone\u010dn\u00fdm c\u00edlem v\u0161ech z\u00fa\u010dastn\u011bn\u00fdch stran je nakonec vytvo\u0159it \u00fasp\u011b\u0161n\u00fd provoz, z n\u011bho\u017e budou m\u00edt prosp\u011bch v\u0161ichni. Nabyvatel licence, kter\u00fd zpo\u010d\u00e1tku plat\u00ed licen\u010dn\u00ed poplatek, m\u00e1 nakonec prosp\u011bch z prodeje licencovan\u00fdch v\u00fdrobk\u016f a poskytovatel licence, kter\u00fd ud\u011bluje povolen\u00ed, m\u00e1 prosp\u011bch z pravideln\u00e9ho p\u0159\u00edlivu licen\u010dn\u00edch poplatk\u016f, kter\u00e9 mohou generovat v\u00fdznamnou \u010d\u00e1st jeho celkov\u00fdch obchodn\u00edch p\u0159\u00edjm\u016f.<\/p>\n

Ud\u011blov\u00e1n\u00ed licenc\u00ed tedy nen\u00ed jen v\u00fdm\u011bnou pr\u00e1v a pen\u011bz, ale strategick\u00fdm rozhodnut\u00edm, kter\u00e9 m\u016f\u017ee v\u00fdznamn\u011b ovlivnit v\u00fdvoj obou z\u00fa\u010dastn\u011bn\u00fdch stran a potenci\u00e1ln\u011b v\u00e9st k otev\u0159en\u00ed nov\u00fdch trh\u016f a vytvo\u0159en\u00ed lukrativn\u00edch obchodn\u00edch p\u0159\u00edle\u017eitost\u00ed.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n
<\/div>\n
\n

 <\/p>\n

<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Kolik stoj\u00ed investice do licencov\u00e1n\u00ed zna\u010dky? To je jedna z nej\u010dast\u011bj\u0161\u00edch ot\u00e1zek, kterou dost\u00e1v\u00e1me, kdy\u017e mluv\u00edme o licencov\u00e1n\u00ed. Je to opr\u00e1vn\u011bn\u00e1 zv\u011bdavost a je to ot\u00e1zka, na kterou existuje n\u011bkolik odpov\u011bd\u00ed. Za\u010dn\u011bme t\u00edm, \u017ee obecn\u011b se odm\u011bna z licen\u010dn\u00ed smlouvy skl\u00e1d\u00e1 ze dvou r\u016fzn\u00fdch \u010d\u00e1st\u00ed, z minim\u00e1ln\u00ed z\u00e1ruky a z prom\u011bnliv\u00e9 \u010d\u00e1sti, kter\u00e1 je spojena […]<\/p>\n","protected":false},"author":14,"featured_media":190105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22211],"tags":[],"class_list":["post-295123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-licence-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nN\u00e1klady na licencov\u00e1n\u00ed zna\u010dky, p\u0159ezkoum\u00e1me, kolik pen\u011bz se za t\u00edmto procesem skr\u00fdv\u00e1<\/title>\n<meta name=\"description\" content=\"Kolik stoj\u00ed investice do sportovn\u00edch licenc\u00ed? To je jedna z nej\u010dast\u011bj\u0161\u00edch ot\u00e1zek, kterou dost\u00e1v\u00e1me, kdy\u017e mluv\u00edme o licencov\u00e1n\u00ed. Je to opr\u00e1vn\u011bn\u00e1 zv\u011bdavost a je to ot\u00e1zka, na kterou existuje n\u011bkolik odpov\u011bd\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/brand-licensing-cost-review-money-behind-process\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00e1klady na licencov\u00e1n\u00ed zna\u010dky, p\u0159ezkoum\u00e1me, kolik pen\u011bz se za t\u00edmto procesem skr\u00fdv\u00e1\" \/>\n<meta property=\"og:description\" content=\"Kolik stoj\u00ed investice do sportovn\u00edch licenc\u00ed? To je jedna z nej\u010dast\u011bj\u0161\u00edch ot\u00e1zek, kterou dost\u00e1v\u00e1me, kdy\u017e mluv\u00edme o licencov\u00e1n\u00ed. Je to opr\u00e1vn\u011bn\u00e1 zv\u011bdavost a je to ot\u00e1zka, na kterou existuje n\u011bkolik odpov\u011bd\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/brand-licensing-cost-review-money-behind-process\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/vr46-computer-2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"259\" \/>\n\t<meta property=\"og:image:height\" content=\"194\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"N\u00e1klady na licencov\u00e1n\u00ed zna\u010dky, p\u0159ezkoum\u00e1me, kolik pen\u011bz se za t\u00edmto procesem skr\u00fdv\u00e1\",\"datePublished\":\"2025-07-07T11:08:40+00:00\",\"dateModified\":\"2025-07-17T15:09:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/\"},\"wordCount\":1120,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/vr46-computer-2.jpeg\",\"articleSection\":[\"Licence\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/\",\"name\":\"N\u00e1klady na licencov\u00e1n\u00ed zna\u010dky, p\u0159ezkoum\u00e1me, kolik pen\u011bz se za t\u00edmto procesem skr\u00fdv\u00e1\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/vr46-computer-2.jpeg\",\"datePublished\":\"2025-07-07T11:08:40+00:00\",\"dateModified\":\"2025-07-17T15:09:10+00:00\",\"description\":\"Kolik stoj\u00ed investice do sportovn\u00edch licenc\u00ed? To je jedna z nej\u010dast\u011bj\u0161\u00edch ot\u00e1zek, kterou dost\u00e1v\u00e1me, kdy\u017e mluv\u00edme o licencov\u00e1n\u00ed. Je to opr\u00e1vn\u011bn\u00e1 zv\u011bdavost a je to ot\u00e1zka, na kterou existuje n\u011bkolik odpov\u011bd\u00ed.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/vr46-computer-2.jpeg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/vr46-computer-2.jpeg\",\"width\":259,\"height\":194,\"caption\":\"Brand Licensing cost\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"N\u00e1klady na licencov\u00e1n\u00ed zna\u010dky, p\u0159ezkoum\u00e1me, kolik pen\u011bz se za t\u00edmto procesem skr\u00fdv\u00e1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"N\u00e1klady na licencov\u00e1n\u00ed zna\u010dky, p\u0159ezkoum\u00e1me, kolik pen\u011bz se za t\u00edmto procesem skr\u00fdv\u00e1","description":"Kolik stoj\u00ed investice do sportovn\u00edch licenc\u00ed? To je jedna z nej\u010dast\u011bj\u0161\u00edch ot\u00e1zek, kterou dost\u00e1v\u00e1me, kdy\u017e mluv\u00edme o licencov\u00e1n\u00ed. Je to opr\u00e1vn\u011bn\u00e1 zv\u011bdavost a je to ot\u00e1zka, na kterou existuje n\u011bkolik odpov\u011bd\u00ed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/brand-licensing-cost-review-money-behind-process\/","og_locale":"cs_CZ","og_type":"article","og_title":"N\u00e1klady na licencov\u00e1n\u00ed zna\u010dky, p\u0159ezkoum\u00e1me, kolik pen\u011bz se za t\u00edmto procesem skr\u00fdv\u00e1","og_description":"Kolik stoj\u00ed investice do sportovn\u00edch licenc\u00ed? To je jedna z nej\u010dast\u011bj\u0161\u00edch ot\u00e1zek, kterou dost\u00e1v\u00e1me, kdy\u017e mluv\u00edme o licencov\u00e1n\u00ed. Je to opr\u00e1vn\u011bn\u00e1 zv\u011bdavost a je to ot\u00e1zka, na kterou existuje n\u011bkolik odpov\u011bd\u00ed.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/brand-licensing-cost-review-money-behind-process\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":259,"height":194,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/vr46-computer-2.jpeg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Riccardo Taf\u00e0","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/brand-licensing-cost-review-money-behind-process\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/brand-licensing-cost-review-money-behind-process\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"N\u00e1klady na licencov\u00e1n\u00ed zna\u010dky, p\u0159ezkoum\u00e1me, kolik pen\u011bz se za t\u00edmto procesem skr\u00fdv\u00e1","datePublished":"2025-07-07T11:08:40+00:00","dateModified":"2025-07-17T15:09:10+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/brand-licensing-cost-review-money-behind-process\/"},"wordCount":1120,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/brand-licensing-cost-review-money-behind-process\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/vr46-computer-2.jpeg","articleSection":["Licence"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/brand-licensing-cost-review-money-behind-process\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/brand-licensing-cost-review-money-behind-process\/","url":"https:\/\/rtrsports.com\/cs\/blog\/brand-licensing-cost-review-money-behind-process\/","name":"N\u00e1klady na licencov\u00e1n\u00ed zna\u010dky, p\u0159ezkoum\u00e1me, kolik pen\u011bz se za t\u00edmto procesem skr\u00fdv\u00e1","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/brand-licensing-cost-review-money-behind-process\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/brand-licensing-cost-review-money-behind-process\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/vr46-computer-2.jpeg","datePublished":"2025-07-07T11:08:40+00:00","dateModified":"2025-07-17T15:09:10+00:00","description":"Kolik stoj\u00ed investice do sportovn\u00edch licenc\u00ed? To je jedna z nej\u010dast\u011bj\u0161\u00edch ot\u00e1zek, kterou dost\u00e1v\u00e1me, kdy\u017e mluv\u00edme o licencov\u00e1n\u00ed. Je to opr\u00e1vn\u011bn\u00e1 zv\u011bdavost a je to ot\u00e1zka, na kterou existuje n\u011bkolik odpov\u011bd\u00ed.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/brand-licensing-cost-review-money-behind-process\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/brand-licensing-cost-review-money-behind-process\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/brand-licensing-cost-review-money-behind-process\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/vr46-computer-2.jpeg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/vr46-computer-2.jpeg","width":259,"height":194,"caption":"Brand Licensing cost"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/brand-licensing-cost-review-money-behind-process\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"N\u00e1klady na licencov\u00e1n\u00ed zna\u010dky, p\u0159ezkoum\u00e1me, kolik pen\u011bz se za t\u00edmto procesem skr\u00fdv\u00e1"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/295123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=295123"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/295123\/revisions"}],"predecessor-version":[{"id":297920,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/295123\/revisions\/297920"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/190105"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=295123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=295123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=295123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}