{"id":295156,"date":"2025-07-07T13:23:41","date_gmt":"2025-07-07T11:23:41","guid":{"rendered":"https:\/\/rtrsports.com\/nba-a-formule-1-kdyz-sportovni-marketing-pusobi-napric-divaky\/"},"modified":"2025-07-07T13:23:41","modified_gmt":"2025-07-07T11:23:41","slug":"nba-a-formule-1-kdyz-sportovni-marketing-pusobi-napric-divaky","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\/","title":{"rendered":"NBA a Formule 1: kdy\u017e sportovn\u00ed marketing p\u016fsob\u00ed nap\u0159\u00ed\u010d div\u00e1ky"},"content":{"rendered":"<p class=\"p1\">V\u00edkend <a href=\"https:\/\/rtrsports.com\/sponsorizzazioni-formula-1\/\"><strong>Formule 1<\/strong><\/a> na okruhu v <strong>Austinu<\/strong> je nesm\u00edrn\u011b d\u016fle\u017eit\u00fd z n\u011bkolika d\u016fvod\u016f, a to jak sportovn\u00edch, tak marketingov\u00fdch.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">Ze sportovn\u00edho hlediska m\u00e1 <strong>formule 1<\/strong> n\u011bkolik d\u016fvod\u016f k oslav\u00e1m. Zaprv\u00e9, soupe\u0159en\u00ed mezi <strong>Maxem Verstappenem<\/strong> a <strong>Lewisem Hamiltonem<\/strong> d\u00e1v\u00e1 cirkusu jeden z nejnap\u00ednav\u011bj\u0161\u00edch a nejelektri\u010dt\u011bj\u0161\u00edch sv\u011btov\u00fdch \u0161ampion\u00e1t\u016f posledn\u00edch desetilet\u00ed, a to i d\u00edky zaj\u00edmav\u00e9mu st\u0159edu pole s velmi vyrovnan\u00fdmi hodnotami. Zadruh\u00e9, a pravd\u011bpodobn\u011b tak\u00e9 d\u00edky pod\u00edvan\u00e9, kterou v posledn\u00edch m\u011bs\u00edc\u00edch nab\u00edz\u00ed tra\u0165, nejsou \u010d\u00edsla n\u00e1v\u0161t\u011bvnosti na okruhu Circuit of the Americas nijak ohromuj\u00edc\u00ed: v pr\u016fb\u011bhu z\u00e1vodn\u00edho v\u00edkendu <em>se na okruhu vyst<\/em> \u0159\u00eddalo a\u017e 400 000 <em>div\u00e1k\u016f<\/em>.  <\/p>\n<p class=\"p1\">Je v\u0161ak pravd\u011bpodobn\u011b na \u00farovni <a href=\"https:\/\/rtrsports.com\/cs\/\"><strong>sportovn\u00edho marketingu<\/strong> <\/a>\u017ee vrcholn\u00e1 \u010dty\u0159kolov\u00e1 sout\u011b\u017e mus\u00ed naj\u00edt d\u016fvody k oslav\u00e1m. Ambici\u00f3zn\u00ed pl\u00e1n obnoven\u00ed organizovan\u00fd spole\u010dnost\u00ed <strong>Liberty Media<\/strong> nyn\u00ed vykazuje prvn\u00ed jasn\u00e9 v\u00fdsledky jak z hlediska digit\u00e1ln\u00ed prezentace, tak z hlediska rozvoje zna\u010dky. <strong>Formule 1<\/strong> se tak evidentn\u011b modernizuje a prom\u00edt\u00e1 do budoucnosti, p\u0159i\u010dem\u017e svl\u00e9k\u00e1 zapr\u00e1\u0161en\u00fd baronsk\u00fd kab\u00e1t &#8222;<em><strong>vrcholu motoristick\u00e9ho sportu<\/strong><\/em>&#8218; a obl\u00e9k\u00e1 si p\u0159\u00e1tel\u0161t\u011bj\u0161\u00ed a pr\u016f\u0159ezov\u011bj\u0161\u00ed od\u011bv.  <\/p>\n<p class=\"p1\">Pomrk\u00e1vaj\u00edc\u00ed grafika, \u0161ikovn\u011b zvl\u00e1dnut\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b a \u0159ada online i offline aktivac\u00ed rychle uv\u00e1d\u011bj\u00ed p\u0159edn\u00ed seri\u00e1l otev\u0159en\u00fdch kol do nov\u00e9 \u00e9ry s mlad\u00fdm publikem a propagac\u00ed, kter\u00e1 ro\u0161\u0165\u00e1cky pomrk\u00e1v\u00e1 na modern\u00ed a \u017eovi\u00e1ln\u00ed, barevnou a rozhodn\u011b sv\u011b\u017e\u00ed komunikaci. Je z\u0159ejm\u00e9, \u017ee nov\u00e1 generace <strong>mlad\u00fdch a talentovan\u00fdch jezdc\u016f<\/strong> (od Norrise p\u0159es LeClerca, Russella a\u017e po samotn\u00e9ho Verstappena), kte\u0159\u00ed nemaj\u00ed probl\u00e9m se utr\u00e1cet za t\u00fdmy a sponzory a z\u00e1rove\u0148 si udr\u017euj\u00ed velmi vysokou \u00farove\u0148 za volantem, paddocku ne\u0161kod\u00ed. <\/p>\n<p class=\"p1\">Jestli\u017ee v\u0161ak Evropa v\u017edy velmi <i>citliv\u011b reagovala na<\/i> problematiku \u010dty\u0159 kol &#8211; a Formule 1 to m\u00e1 ve sv\u00fdch historick\u00fdch zem\u00edch, jako je <strong>It\u00e1lie,<\/strong> <strong>Velk\u00e1 Brit\u00e1nie<\/strong>, <strong>Francie<\/strong> a <strong>N\u011bmecko,<\/strong> snadn\u00e9 -, o Spojen\u00fdch st\u00e1tech se to \u0159\u00edci ned\u00e1.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">Amerika byla v\u017edy velk\u00fdm rebusem pro <strong>cirkus<\/strong>, kter\u00fd se v\u017edy proh\u00e1n\u011bl ve st\u00e1tech s hv\u011bzdami a pruhy, ani\u017e by se kdy v\u00fdrazn\u011bji zapsal do srdc\u00ed publika zvykl\u00e9ho na jin\u00e9 sportovn\u00ed a z\u00e1bavn\u00e9 prost\u0159ed\u00ed. Ani\u017e bychom se zab\u00fdvali <strong>americk\u00fdm fotbalem<\/strong> a <strong>baseballem<\/strong> (sporty, kter\u00e9 ne n\u00e1hodou maj\u00ed na star\u00e9m kontinentu m\u00e1lo \u0161t\u011bst\u00ed), sta\u010d\u00ed si uv\u011bdomit, \u017ee samotn\u00fd motoristick\u00fd sport je v USA hluboce odli\u0161n\u00fd a st\u00e1le mu dominuj\u00ed z\u00e1vody na ov\u00e1lech a velk\u00e9 klasiky jako <strong>Indianapolis<\/strong> a <strong>Daytona<\/strong>. <\/p>\n<h2 class=\"p3\"><b>NBA a Formule 1: sjednocen\u00ed platforem pro roz\u0161\u00ed\u0159en\u00ed fanou\u0161kovsk\u00e9 z\u00e1kladny<\/b><\/h2>\n<p class=\"p1\">S t\u00edmto v\u011bdom\u00edm je t\u0159eba \u010d\u00edst partnerstv\u00ed, kter\u00e9 americk\u00e1 profesion\u00e1ln\u00ed basketbalov\u00e1 liga <strong>NBA<\/strong> a <strong>Formule 1<\/strong> uzav\u0159ely u p\u0159\u00edle\u017eitosti americk\u00e9 Grand Prix.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">Ve spolupr\u00e1ci obou lig byla zah\u00e1jena \u0159ada iniciativ a na cel\u00e9 akci byly velmi siln\u011b p\u0159\u00edtomny detaily p\u0159evzat\u00e9 z americk\u00e9ho basketbalu, v\u010detn\u011b nap\u0159\u00edklad p\u0159ed\u00e1n\u00ed trofeje pro v\u00edt\u011bze <strong>Shaquillem O&#8217;Nealem<\/strong> (p\u0159i ceremoni\u00e1lu, kter\u00fd byl podle tradice velmi st\u0159\u00edzliv\u00fd). Mimo jin\u00e9 prob\u011bhla velmi zaj\u00edmav\u00e1 operace, p\u0159i n\u00ed\u017e 30 t\u00fdm\u016f NBA prop\u016fj\u010dilo sv\u016fj vzhled k obl\u00e9k\u00e1n\u00ed &#8211; by\u0165 virtu\u00e1ln\u00edmu &#8211; voz\u016f F1 nov\u00e9 generace pro p\u011bknou operaci na soci\u00e1ln\u00edch s\u00edt\u00edch a st\u0159eleck\u00e1 sout\u011b\u017e mezi jezdci a hr\u00e1\u010di NBA s cenou, kter\u00e1 bude rozd\u011blena z\u0159ejm\u011b pro charitu. <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">Krom\u011b <strong>folklorn\u00ed<\/strong> a <strong>barevn\u00e9<\/strong> str\u00e1nky jsou to v\u0161echno aktivity se siln\u00fdm sportovn\u00edm marketingov\u00fdm opodstatn\u011bn\u00edm a velmi jasn\u00fdm c\u00edlem: zviditelnit produkt Formule 1 na <span class=\"Apple-converted-space\">  <\/span>dal\u0161\u00edch platform\u00e1ch, aby se zv\u00fd\u0161ilo pov\u011bdom\u00ed o zna\u010dce a p\u0159edev\u0161\u00edm aby se vytvo\u0159il mnemotechnick\u00fd apel, kter\u00fd m\u016f\u017ee v dlouhodob\u00e9m horizontu generovat nov\u00e9 div\u00e1ky.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">Pokud jde o \u0161kolu, tento typ multiplatformn\u00edho provozu (tj. pr\u00e1ce mezi r\u016fzn\u00fdmi platformami &#8211; v tomto p\u0159\u00edpad\u011b publikem) m\u00e1 dva typy z\u00e1kladn\u00edch d\u016fvod\u016f:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><strong>zv\u00fd\u0161en\u00e1 informovanost<\/strong><\/li>\n<li class=\"li1\"><strong>hodnotov\u00e9 asociace<\/strong><\/li>\n<\/ul>\n<p class=\"p1\">C\u00edlem firmy je z\u0159ejm\u011b rozvoj produktu Formule 1 ve Spojen\u00fdch st\u00e1tech a snaha vyu\u017e\u00edt velmi \u00fasp\u011b\u0161nou ligu.<\/p>\n<h2 class=\"p3\"><b>NBA a Formule 1: zvy\u0161ov\u00e1n\u00ed pov\u011bdom\u00ed<\/b><\/h2>\n<p class=\"p1\">Zv\u00fd\u0161en\u00ed <strong>pov\u011bdom\u00ed o<\/strong> F1 v Americe je samoz\u0159ejm\u011b nejjednodu\u0161\u0161\u00edm, ale tak\u00e9 mo\u017en\u00e1 nejd\u016fle\u017eit\u011bj\u0161\u00edm c\u00edlem <strong>partnerstv\u00ed<\/strong> <strong>NBA a Formule 1<\/strong>. Jakkoli to m\u016f\u017ee zn\u00edt pro Evropana &#8211; kter\u00fd ji\u017e p\u0159ekonal f\u00e1zi pov\u011bdom\u00ed o zna\u010dce a F1 ji\u017e za\u0159adil mezi &#8222;top of mind&#8220; zna\u010dky &#8211; bl\u00e1zniv\u011b, ne cel\u00e1 Severn\u00ed Amerika je s vrcholnou formul\u00ed obezn\u00e1mena. <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">Nesm\u00edme p\u0159itom zapom\u00ednat na velmi rozmanit\u00fd profil americk\u00e9ho publika, kter\u00e9 je z hlediska p\u016fvodu, tradic, kultury a spot\u0159ebn\u00edch zvyklost\u00ed mnohem rozvrstven\u011bj\u0161\u00ed a rozmanit\u011bj\u0161\u00ed ne\u017e evropsk\u00e9 publikum. Stru\u010dn\u011b \u0159e\u010deno, v tak velk\u00e9 a rozmanit\u00e9 zemi je jist\u011b prvn\u00edm bodem programu p\u0159ed\u00e1v\u00e1n\u00ed pov\u011bdom\u00ed o zna\u010dce. <\/p>\n<p class=\"p1\">V tomto smyslu jsou NBA, jej\u00ed hr\u00e1\u010di a t\u00fdmy kan\u00e1lem nejvy\u0161\u0161\u00edho \u0159\u00e1du. Ve skute\u010dnosti se americk\u00fd basketbal d\u011bl\u00ed s baseballem o druhou p\u0159\u00ed\u010dku na stupn\u00edch v\u00edt\u011bz\u016f jako nejpopul\u00e1rn\u011bj\u0161\u00ed sport ve St\u00e1tech (prvn\u00ed je bezpochyby fotbal).   <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\"><strong>N\u00e1rodn\u00ed basketbalov\u00e1 asociace<\/strong> je odv\u011btv\u00edm s p\u0159ibli\u017en\u011b <a href=\"https:\/\/www.cnbc.com\/2021\/10\/18\/nba-2021-2022-season-10-billion-revenue-tv-viewership-rebound.html\"><span class=\"s1\">9 miliard dolar\u016f p\u0159\u00edjm\u016f za sez\u00f3nu<\/span><\/a> s 30 t\u00fdmy ve 22 st\u00e1tech po cel\u00e9 zemi. Lo\u0148sk\u00e9 fin\u00e1le mezi t\u00fdmy Phoenix Suns a Milwaukee Bucks sledovalo v celost\u00e1tn\u00edm m\u011b\u0159\u00edtku p\u0159ibli\u017en\u011b 10 milion\u016f div\u00e1k\u016f na z\u00e1pas, co\u017e je zaj\u00edmav\u00e9 \u010d\u00edslo, ale oproti v\u00edce ne\u017e 20 milion\u016fm na z\u00e1pas v roce 2017, kdy se na palubovce utkali Cavaliers LeBrona Jamese a Warriors Stephena Curryho, je to pokles. <\/p>\n<p class=\"p1\"><strong>Vyu\u017eit\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed ligy<\/strong>, t\u00fdm\u016f, a dokonce i jednotliv\u00fdch hr\u00e1\u010d\u016f ke zprost\u0159edkov\u00e1n\u00ed obsahu souvisej\u00edc\u00edho se sv\u011btem Formule 1 je nejjednodu\u0161\u0161\u00ed, ale tak\u00e9 nejefektivn\u011bj\u0161\u00ed metodou, jak sezn\u00e1mit velmi po\u010detn\u00e9 americk\u00e9 basketbalov\u00e9 publikum s otev\u0159en\u00fdmi koly a dostat logo F1 p\u0159ed co nejv\u00edce o\u010d\u00ed.<\/p>\n<p class=\"p1\">Pro\u010d tedy m\u00edsto NBA nepou\u017e\u00edt NFL, ligu americk\u00e9ho fotbalu, kter\u00e1 dominuje americk\u00e9 sportovn\u00ed sc\u00e9n\u011b, pokud je rozhoduj\u00edc\u00edm faktorem popularita?<\/p>\n<p class=\"p1\">D\u016fvod je pravd\u011bpodobn\u011b dvoj\u00ed. Na jedn\u00e9 stran\u011b NBA za\u010d\u00edn\u00e1 novou sez\u00f3nu pr\u00e1v\u011b te\u010f, kdy je kolem restartu ligy velk\u00fd medi\u00e1ln\u00ed humbuk, kter\u00fd se d\u00e1 vyu\u017e\u00edt jako dal\u0161\u00ed hnac\u00ed s\u00edla. Na druh\u00e9 stran\u011b je tu pravd\u011bpodobn\u011b omezen\u00e1 popularita ligy NFL pro evropsk\u00e9 a asijsk\u00e9 publikum, kter\u00e9 se o fotbalov\u00fd obsah a hr\u00e1\u010de pravd\u011bpodobn\u011b zaj\u00edm\u00e1 jen m\u00e1lo nebo v\u016fbec.  <\/p>\n<h2 class=\"p3\"><b>NBA a Formule 1: spojen\u00ed hodnot<\/b><\/h2>\n<p class=\"p1\">Jak jsme se na t\u011bchto str\u00e1nk\u00e1ch ji\u017e n\u011bkolikr\u00e1t do\u010detli, ve sv\u011bt\u011b <strong>sportovn\u00edho marketingu<\/strong> a <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\"><strong>sponzoringu<\/strong><\/a> hraje v\u00fdznamnou roli hodnotov\u00e1 asociace. Spojen\u00ed zna\u010dky, kter\u00e1 m\u00e1 b\u00fdt propagov\u00e1na, s \u00fasp\u011b\u0161n\u00fdm t\u00fdmem prom\u00edtne do t\u00e9to zna\u010dky hodnoty, kvality a zvl\u00e1\u0161tnosti tohoto t\u00fdmu a tohoto sportu. To je ve zkratce to, co <strong>Red Bull<\/strong> v\u017edy d\u011blal, kdy\u017e spojoval sv\u016fj energetick\u00fd n\u00e1poj s adrenalinov\u00fdmi, mladistv\u00fdmi a &#8222;extr\u00e9mn\u00edmi&#8220; sporty, \u010d\u00edm\u017e se nakonec um\u00edstil jako v\u00fdjime\u010dn\u00e1 zna\u010dka, kterou dnes je. Ale je to tak\u00e9 to, co tis\u00edce glob\u00e1ln\u00edch zna\u010dek d\u011blaj\u00ed ka\u017ed\u00fd den se sportovn\u00edm sponzoringem na v\u0161ech h\u0159i\u0161t\u00edch, trat\u00edch a ar\u00e9n\u00e1ch na planet\u011b.   <\/p>\n<p class=\"p1\">Tento typ uva\u017eov\u00e1n\u00ed &#8211; kter\u00fd jsme pro stru\u010dnost zjednodu\u0161ili, ale kter\u00fd m\u00e1 pevn\u00e9 v\u011bdeck\u00e9 z\u00e1klady ve studi\u00edch psychologie chov\u00e1n\u00ed &#8211; je stejn\u00fd jako ten, kter\u00fd je z\u00e1kladem partnerstv\u00ed, jako je nap\u0159\u00edklad partnerstv\u00ed mezi <strong>NBA<\/strong> a <strong>Formul\u00ed 1.<\/strong><span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">Zde je t\u0159eba si p\u0159edstavit Formuli 1 v o\u010d\u00edch americk\u00e9ho div\u00e1ka tak trochu jako pr\u00e1zdnou krabici. Tento cirkus nem\u011bl \u010das &#8211; ale p\u0159edev\u0161\u00edm tradici &#8211; vybudovat si v mysli americk\u00e9ho publika dostate\u010dn\u00fd konglomer\u00e1t asociac\u00ed a charakteristik, kter\u00e9 by ho mohly zar\u00e1movat tak, jak se to stalo v Evrop\u011b. P\u0159ibl\u00ed\u017eit ji sportu, kter\u00fd je -ve skute\u010dnosti- v americk\u00e9 kultu\u0159e velmi hluboce zako\u0159en\u011bn, je prvn\u00ed cestou k vytvo\u0159en\u00ed kognitivn\u00ed, ale i emocion\u00e1ln\u00ed p\u0159edstavy o Formuli 1.  <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">NBA je mezin\u00e1rodn\u00ed liga, modern\u00ed, bohat\u00e1, kulturn\u011b rozmanit\u00e1 a skv\u011ble zasazen\u00e1 do spole\u010densko-politick\u00e9ho kontextu: v o\u010d\u00edch americk\u00e9 ve\u0159ejnosti m\u00e1 zkr\u00e1tka prvot\u0159\u00eddn\u00ed postaven\u00ed. Je to tak\u00e9 liga, jej\u00ed\u017e veden\u00ed, nejprve v \u010dele s <strong>Davidem Sternem<\/strong> a nyn\u00ed s <strong>Adamem Silverem<\/strong>, kter\u00e9mu Ameri\u010dan\u00e9 \u0159\u00edkaj\u00ed <i>komisa\u0159<\/i>, m\u00e1 dlouhodob\u00fd projekt, kter\u00fd \u0159\u00edd\u00ed poctiv\u011b a profesion\u00e1ln\u011b. <strong>V podstat\u011b dokonalost<\/strong>. <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">Za\u0159adit NBA po bok <strong>Formule 1<\/strong> tedy znamen\u00e1 obohatit NBA o hodnoty a kvality Formule 1 a zaplnit tak onu pov\u011bstnou kolonku zm\u00edn\u011bnou na za\u010d\u00e1tku tohoto odstavce. Je jasn\u00e9, \u017ee v\u00fdsledky t\u011bchto operac\u00ed nejsou a nemohou b\u00fdt kr\u00e1tkodob\u00e9: ti, kdo o\u010dek\u00e1vaj\u00ed, \u017ee F1 d\u00edky takov\u00e9 iniciativ\u011b z\u00edskala tis\u00edce americk\u00fdch fanou\u0161k\u016f, nejen\u017ee berou za \u0161patn\u00fd konec, ale z dlouhodob\u00e9ho hlediska se m\u00edjej\u00ed \u00fa\u010dinkem. V dob\u011b, kdy je i d\u00edky technologick\u00e9mu v\u00fdvoji na v\u00fdb\u011br z mnoha mo\u017enost\u00ed z\u00e1bavy, je t\u0159eba fanou\u0161kovi postupn\u011b p\u0159ibl\u00ed\u017eit po\u017eitek ze sportu a jeho kulturu a porozum\u011bn\u00ed.  <span class=\"Apple-converted-space\"> <\/span><\/p>\n<h2 class=\"p3\"><b>Z\u00e1v\u011brem<\/b><\/h2>\n<p class=\"p1\"><strong>Partnerstv\u00ed<\/strong> mezi Formul\u00ed 1 a NBA mus\u00ed b\u00fdt bezpochyby dob\u0159e kontextov\u00e1no, aby bylo mo\u017en\u00e9 co nejl\u00e9pe sladit marketing F1 s marketingem basketbalov\u00e9ho sv\u011bta. A\u010dkoli si nelze myslet, \u017ee dobyt\u00ed Ameriky zaru\u010d\u00ed st\u0159eleck\u00e1 sout\u011b\u017e mezi jezdci nebo rozvoz poh\u00e1ru na palub\u011b nepraktick\u00e9ho vozu \u010dlenem S\u00edn\u011b sl\u00e1vy, nem\u011bli bychom se tak\u00e9 dopou\u0161t\u011bt omylu, kdy\u017e si tyto aktivity nespr\u00e1vn\u011b vykl\u00e1d\u00e1me jako c\u00edl s\u00e1m o sob\u011b. <\/p>\n<p class=\"p1\">Pravdou je, \u017ee Spojen\u00e9 st\u00e1ty jsou zem\u00ed, kterou je obt\u00ed\u017en\u00e9 interpretovat, a d\u016fkazem toho je v\u017edy v\u00fdjime\u010dn\u00fd \u00favodn\u00ed moment Grand Prix, kdy country zp\u011bv\u00e1k <strong>Joshua Ray Walker<\/strong> intonuje n\u00e1rodn\u00ed hymnu, zat\u00edmco nad oblohou <strong>Austinu<\/strong> l\u00e9taj\u00ed vrtuln\u00edky, roztlesk\u00e1va\u010dky Dallas Cowboys m\u00e1vaj\u00ed pomponem, para\u0161utista sn\u00e1\u0161\u00ed shora hv\u011bzdami poset\u00fd prapor a dobytk\u00e1\u0159 vypou\u0161t\u00ed do vzduchu symbol svobody &#8211; orla.<\/p>\n<p class=\"p1\"><strong>Stefano Domenicali<\/strong> a lid\u00e9 z Liberty Media to dob\u0159e v\u011bd\u00ed: ti, kte\u0159\u00ed se o to v minulosti pokusili, neusp\u011bli. Nyn\u00ed, kdy\u017e se Amerika p\u0159ipravuje na n\u00e1vrat F1 na okruh v Miami v roce 2022, m\u016f\u017ee b\u00fdt strategie opatrn\u00e9ho sbli\u017eov\u00e1n\u00ed tou nejvhodn\u011bj\u0161\u00ed. <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1\">Mezit\u00edm padla volba vz\u00edt s sebou jednu z nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch americk\u00fdch lig doma i ve sv\u011bt\u011b. Ur\u010dit\u011b to nen\u00ed kone\u010dn\u00fd krok.   <strong>P\u0159esto je to dobr\u00fd prvn\u00ed krok.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00edkend Formule 1 na okruhu v Austinu je nesm\u00edrn\u011b d\u016fle\u017eit\u00fd z n\u011bkolika d\u016fvod\u016f, a to jak sportovn\u00edch, tak marketingov\u00fdch. Ze sportovn\u00edho hlediska m\u00e1 formule 1 n\u011bkolik d\u016fvod\u016f k oslav\u00e1m. Zaprv\u00e9, soupe\u0159en\u00ed mezi Maxem Verstappenem a Lewisem Hamiltonem d\u00e1v\u00e1 cirkusu jeden z nejnap\u00ednav\u011bj\u0161\u00edch a nejelektri\u010dt\u011bj\u0161\u00edch sv\u011btov\u00fdch \u0161ampion\u00e1t\u016f posledn\u00edch desetilet\u00ed, a to i d\u00edky zaj\u00edmav\u00e9mu st\u0159edu pole [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":192489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20238],"tags":[],"class_list":["post-295156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-sportovni-marketing-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>NBA a Formule 1: pokud je sportovn\u00ed 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