{"id":295156,"date":"2021-10-26T14:15:07","date_gmt":"2021-10-26T12:15:07","guid":{"rendered":"https:\/\/rtrsports.com\/nba-a-formule-1-kdyz-sportovni-marketing-pusobi-napric-divaky\/"},"modified":"2026-09-24T16:30:37","modified_gmt":"2026-09-24T14:30:37","slug":"nba-a-formule-1-kdyz-sportovni-marketing-pusobi-napric-divaky","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\/","title":{"rendered":"NBA a Formule 1: kdy\u017e se sportovn\u00ed marketing st\u00e1v\u00e1 cross-audience (a co bylo d\u00e1l)"},"content":{"rendered":"<p><strong>Austin, \u0159\u00edjen 2021. V paddocku okruhu Circuit of the Americas vyroste polovina basketbalov\u00e9ho h\u0159i\u0161t\u011b, jezdci se utkaj\u00ed v trestn\u00fdch hodech, na soci\u00e1ln\u00edch s\u00edt\u00edch NBA prop\u016fj\u010d\u00ed t\u0159icet t\u00fdm\u016f ligy sv\u00e9 barvy monopost\u016fm Formule 1 pro rok 2022 a na p\u00f3diu se dokonce objev\u00ed Shaquille O&#8217;Neal. Tehdy to vypadalo jako folklor. O p\u011bt let pozd\u011bji, se t\u0159emi Velk\u00fdmi cenami ve Spojen\u00fdch st\u00e1tech a televizn\u00ed smlouvou s Applem, lze ten tah \u010d\u00edst jako to, \u010d\u00edm skute\u010dn\u011b byl: u\u010debnicov\u00fd p\u0159\u00edklad cross-audience marketingu.<\/strong><\/p>\n<p><em>Aktualizov\u00e1no v z\u00e1\u0159\u00ed 2026.<\/em><\/p>\n<p>Cross-audience marketingem naz\u00fdv\u00e1me strategii, kterou se zna\u010dka nebo cel\u00e1 sportovn\u00ed property p\u0159edstav\u00ed publiku jin\u00e9 property, aby se zviditelnila a vyp\u016fj\u010dila si jej\u00ed hodnoty. Partnerstv\u00ed NBA a Formule 1 z roku 2021 m\u011blo p\u0159esn\u011b tyto dva c\u00edle: zv\u00fd\u0161it pov\u011bdom\u00ed o F1 v zemi, kter\u00e1 ji t\u00e9m\u011b\u0159 neznala, a spojit ji s ligou, kterou Ameri\u010dan\u00e9 pova\u017euj\u00ed za vzor excelence. Nebyl to rozhoduj\u00edc\u00ed tah, ale byl to prvn\u00ed krok sbli\u017eov\u00e1n\u00ed, kter\u00e9 dnes dok\u00e1\u017eeme zm\u011b\u0159it.<\/p>\n<h2>Austin 2021: co se stalo<\/h2>\n<p>Spolupr\u00e1ce byla ozn\u00e1mena 20. \u0159\u00edjna 2021 na oslavu 75. sezony NBA a n\u00e1vratu Formule 1 do Spojen\u00fdch st\u00e1t\u016f po Velk\u00e9 cen\u011b zru\u0161en\u00e9 v roce 2020. Aktivity byly jednoduch\u00e9 a siln\u011b zam\u011b\u0159en\u00e9 na soci\u00e1ln\u00ed s\u00edt\u011b: t\u0159icet zbarven\u00ed, jedno pro ka\u017ed\u00fd t\u00fdm NBA, aplikovan\u00fdch na model monopostu pro rok 2022 a zve\u0159ejn\u011bn\u00fdch v kan\u00e1lech obou \u0161ampion\u00e1t\u016f, a sout\u011b\u017e jezdc\u016f v trestn\u00fdch hodech v paddocku, uspo\u0159\u00e1dan\u00e1 s ESPN, s 20 000 dolary na charitu. Vyhr\u00e1li ji Lance Stroll a Sebastian Vettel z Aston Martinu, nejlep\u0161\u00ed individu\u00e1ln\u00ed v\u00fdsledek m\u011bl Daniel Ricciardo, 7 z 10. Na p\u00f3diu, kde Max Verstappen slavil v\u00edt\u011bzstv\u00ed, byl i Shaquille O&#8217;Neal.<\/p>\n<p>Okolnosti pom\u00e1haly: okruh ohl\u00e1sil za cel\u00fd v\u00edkend 400 000 n\u00e1v\u0161t\u011bvn\u00edk\u016f, co\u017e byl tehdy rekord pro Velkou cenu, a rivalita mezi Verstappenem a Lewisem Hamiltonem p\u0159in\u00e1\u0161ela jedno z nejvyrovnan\u011bj\u0161\u00edch mistrovstv\u00ed za posledn\u00ed desetilet\u00ed.<\/p>\n<h2>Co je cross-audience marketing<\/h2>\n<p>Akce v Austinu fungovala mezi dv\u011bma platformami s rozd\u00edln\u00fdm publikem a tento typ strategie m\u00e1, u\u010debnicov\u011b vzato, dva z\u00e1kladn\u00ed d\u016fvody:<\/p>\n<ul>\n<li>zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed, tedy p\u0159edstavit zna\u010dku lidem, kte\u0159\u00ed ji neznaj\u00ed;<\/li>\n<li>asociace hodnot, tedy zajistit, aby se vlastnosti hostitelsk\u00e9 property prom\u00edtly do hostuj\u00edc\u00ed zna\u010dky.<\/li>\n<\/ul>\n<p>V roce 2021 pot\u0159ebovala Formule 1 ve Spojen\u00fdch st\u00e1tech oboj\u00ed, na trhu, kter\u00fd ji des\u00edtky let hostil, ale nikdy si ji doopravdy nezamiloval, proto\u017ee byl zvykl\u00fd na ov\u00e1ly, na Indianapolis a na Daytonu.<\/p>\n<h2>Prvn\u00ed c\u00edl: pov\u011bdom\u00ed<\/h2>\n<p>Evropanovi to m\u016f\u017ee p\u0159ipadat zvl\u00e1\u0161tn\u00ed, ale v roce 2021 neznala Formuli 1 cel\u00e1 Severn\u00ed Amerika. V tak rozlehl\u00e9 a rozvrstven\u00e9 zemi, pokud jde o p\u016fvod, kultury a spot\u0159ebn\u00ed n\u00e1vyky, bylo prvn\u00edm bodem programu dostat se lidem do pov\u011bdom\u00ed. A NBA byla prvot\u0159\u00eddn\u00edm kan\u00e1lem: podle progn\u00f3z komisa\u0159e Adama Silvera, kter\u00e9 citovala CNBC, sm\u011b\u0159ovala liga k sezon\u011b s tr\u017ebami kolem 10 miliard dolar\u016f, a Fin\u00e1le 2021 mezi Milwaukee Bucks a Phoenix Suns sledovalo v pr\u016fm\u011bru 9,9 milionu div\u00e1k\u016f na z\u00e1pas, st\u00e1le daleko od 20,4 milionu z roku 2017, roku Warriors a Cavaliers.<\/p>\n<p>Pro\u010d NBA a ne NFL, kter\u00e1 americk\u00e9mu sportu dominuje? D\u016fvody byly nejsp\u00ed\u0161 dva. Sezona NBA za\u010d\u00ednala pr\u00e1v\u011b v t\u011bch dnech se v\u0161\u00ed medi\u00e1ln\u00ed pozornost\u00ed, kter\u00e1 k tomu pat\u0159\u00ed. A basketbal m\u00e1 na rozd\u00edl od americk\u00e9ho fotbalu glob\u00e1ln\u00ed publikum, i v Evrop\u011b a Asii, kde by obsah ka\u017edop\u00e1dn\u011b na\u0161el ohlas.<\/p>\n<h2>Druh\u00fd c\u00edl: naplnit pr\u00e1zdnou krabici<\/h2>\n<p>V o\u010d\u00edch americk\u00e9ho div\u00e1ka byla Formule 1 jakousi pr\u00e1zdnou krabic\u00ed. Cirkus nem\u011bl \u010das, a hlavn\u011b tradici, aby v mysl\u00edch americk\u00e9ho publika vybudoval soubor asociac\u00ed, kter\u00fd se v Evrop\u011b usazoval sedmdes\u00e1t let. P\u0159ibl\u00ed\u017eit ji sportu hluboce zako\u0159en\u011bn\u00e9mu v americk\u00e9 kultu\u0159e bylo nejrychlej\u0161\u00ed cestou, jak j\u00ed d\u00e1t identitu, kognitivn\u00ed, ale i emocion\u00e1ln\u00ed.<\/p>\n<p>NBA se k tomu hodila dokonale: mezin\u00e1rodn\u00ed, modern\u00ed, nesm\u00edrn\u011b bohat\u00e1, kulturn\u011b rozmanit\u00e1, \u0159\u00edzen\u00e1 s dlouhodobou viz\u00ed nejprve Davidem Sternem a od roku 2014 Adamem Silverem. Postavit ji vedle Formule 1 znamenalo prop\u016fj\u010dit j\u00ed \u010d\u00e1st t\u011bchto hodnot. Kdo po jedn\u00e9 sout\u011b\u017ei v trestn\u00fdch hodech \u010dekal tis\u00edce nov\u00fdch fanou\u0161k\u016f, h\u0159e nerozum\u011bl: takov\u00e9 \u00fa\u010dinky se m\u011b\u0159\u00ed v letech, ne ve v\u00edkendech.<\/p>\n<h2>O p\u011bt let pozd\u011bji: \u010d\u00edsla<\/h2>\n<p>L\u00e9ta skute\u010dn\u011b uplynula. V roce 2022 p\u0159ibyla Velk\u00e1 cena Miami, v roce 2023 Velk\u00e1 cena Las Vegas a dnes host\u00ed Spojen\u00e9 st\u00e1ty t\u0159i z\u00e1vody za sezonu, se smlouvami do roku 2034 pro Austin a do roku 2041 pro Miami. Na ESPN vzrostla pr\u016fm\u011brn\u00e1 sledovanost z\u00e1vodu z 554 000 div\u00e1k\u016f v roce 2018 na 948 000 v roce 2021 a v roce 2025 dos\u00e1hla rekordn\u00edch 1,3 milionu. Podle Nielsenu bylo v roce 2024 ve Spojen\u00fdch st\u00e1tech 52 milion\u016f fanou\u0161k\u016f Formule 1.<\/p>\n<p>Dal\u0161\u00edm krokem byla zm\u011bna televizn\u00edho domova: 17. \u0159\u00edjna 2025 ozn\u00e1mila Formule 1 p\u011btiletou smlouvu s Applem, kter\u00fd od roku 2026 vys\u00edl\u00e1 \u0161ampion\u00e1t ve Spojen\u00fdch st\u00e1tech exkluzivn\u011b; podrobn\u011b jsme ji rozebrali v \u010dl\u00e1nku o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/apple-a-formule-1-strategicka-dohoda-za-750-milionu-dolaru-ktera-zmeni-streamovani-sportovnich-prenosu\/\">dohod\u011b mezi Applem a Formul\u00ed 1<\/a>. NBA mezit\u00edm podepsala novou medi\u00e1ln\u00ed smlouvu, ozn\u00e1menou v \u010dervenci 2024: jeden\u00e1ct sezon s Disneym, NBCUniversal a Amazonem v hodnot\u011b, kterou tisk uv\u00e1d\u00ed na zhruba 76 miliard dolar\u016f.<\/p>\n<h2>Od NBA k Hollywoodu: lekce byla pochopena<\/h2>\n<p>Pokud byla spolupr\u00e1ce s NBA prvn\u00edm experimentem, Formule 1 pak z cross-audience ud\u011blala metodu. Film F1 s Bradem Pittem, uveden\u00fd v \u010dervnu 2025, vyd\u011blal po cel\u00e9m sv\u011bt\u011b p\u0159es 634 milion\u016f dolar\u016f a z\u00edskal Oscara za nejlep\u0161\u00ed zvuk. Cadillac, jeden\u00e1ct\u00fd t\u00fdm schv\u00e1len\u00fd v b\u0159eznu 2025, p\u0159edstavil zbarven\u00ed sv\u00e9ho prvn\u00edho monopostu reklamou b\u011bhem Super Bowlu 8. \u00fanora 2026, nejsledovan\u011bj\u0161\u00ed reklamn\u00ed sc\u00e9ny v Americe. K tomu se p\u0159id\u00e1vaj\u00ed hra\u010dky a z\u00e1bava pro rodiny, s produktov\u00fdmi \u0159adami LEGO a Hot Wheels a se spoluprac\u00ed s Disneym, prodlou\u017eenou v srpnu 2026 do roku 2028 o postavy z Aut studia Pixar. Dokonce i platformy si vym\u011b\u0148uj\u00ed publikum: v roce 2026 se Drive to Survive objevila na Apple TV a Velk\u00e1 cena Kanady se vys\u00edlala i na Netflixu.<\/p>\n<p>Logika je v\u017edy stejn\u00e1 jako v Austinu: j\u00edt tam, kde u\u017e publikum je, m\u00edsto \u010dek\u00e1n\u00ed, a\u017e p\u0159ijde samo.<\/p>\n<h2>Co z toho plyne pro zna\u010dky<\/h2>\n<p>Cross-audience marketing nen\u00ed v\u00fdsadou velk\u00fdch lig. Ka\u017ed\u00e9 sponzorstv\u00ed je v podstat\u011b v\u00fdp\u016fj\u010dkou publika a hodnot: zna\u010dka vstupuje do sv\u011bta t\u00fdmu nebo \u0161ampion\u00e1tu, aby oslovila lidi, na kter\u00e9 by sama nedos\u00e1hla, a aby j\u00ed byly p\u0159izn\u00e1ny vlastnosti, kter\u00e9 by si sama nemohla n\u00e1rokovat. P\u0159\u00edpad NBA a Formule 1 p\u0159id\u00e1v\u00e1 dv\u011b upozorn\u011bn\u00ed. Za prv\u00e9: \u00fa\u010dinky p\u0159ich\u00e1zej\u00ed pomalu a aktivaci je t\u0159eba hodnotit dlouhodob\u011b. Za druh\u00e9: funguje to jen tehdy, kdy\u017e maj\u00ed oba sv\u011bty n\u011bco spole\u010dn\u00e9ho, proto\u017ee publikum hostitele mus\u00ed hosta vn\u00edmat jako d\u016fv\u011bryhodn\u00e9ho.<\/p>\n<p>Pro ty, kdo se d\u00edvaj\u00ed na americk\u00fd trh, je cesta Formule 1 cennou mapou, a ne n\u00e1hodou jsme se j\u00ed v\u011bnovali jak p\u0159i anal\u00fdze toho, jak <a href=\"https:\/\/rtrsports.com\/cs\/konkurenceschopnost-a-f1-klic-k-americkemu-trhu-i-mimo-nej\/\">konkurenceschopnost F1<\/a> otev\u00edr\u00e1 americk\u00fd trh, tak p\u0159i zkoum\u00e1n\u00ed <a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-ve-spojenych-statech-playbook-expanze-po-roce-2027\/\">pl\u00e1nu expanze MotoGP ve Spojen\u00fdch st\u00e1tech<\/a>. Kdo chce pochopit, jak na tuto cestu vyv\u00e9st svou zna\u010dku, m\u016f\u017ee za\u010d\u00edt na na\u0161\u00ed str\u00e1nce o <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">sponzorstv\u00ed ve Formuli 1<\/a> a u dat z <a href=\"https:\/\/rtrsports.com\/cs\/zapojeni-fanousku-do-formule-1-co-nam-rika-globalni-pruzkum-fanousku-f1-2025\/\">Global F1 Fan Survey<\/a>. Ameriku nelze dob\u00fdt za jeden v\u00edkend. Ale stejn\u011b jako v Austinu v roce 2021 lze za\u010d\u00edt dobr\u00fdm prvn\u00edm krokem.<\/p>\n<p><strong>Zdroje:<\/strong> <a href=\"https:\/\/www.nba.com\/news\/nba-formula-1-announce-content-and-promotion-partnership\" target=\"_blank\" rel=\"noopener\">NBA, ozn\u00e1men\u00ed partnerstv\u00ed s Formul\u00ed 1<\/a>; <a href=\"https:\/\/www.espn.com\/f1\/story\/_\/id\/32447527\/us-grand-prix-diary-ricciardo-reveals-earnhardt-helmet-tribute-aston-martin-wins-free-throw-challenge\" target=\"_blank\" rel=\"noopener\">ESPN, sout\u011b\u017e v trestn\u00fdch hodech v Austinu<\/a>; <a href=\"https:\/\/www.cnbc.com\/2021\/10\/18\/nba-2021-2022-season-10-billion-revenue-tv-viewership-rebound.html\" target=\"_blank\" rel=\"noopener\">CNBC, tr\u017eby NBA 2021-22<\/a>; <a href=\"https:\/\/pr.nba.com\/2021-nba-finals-playoffs-viewership\" target=\"_blank\" rel=\"noopener\">NBA, sledovanost Fin\u00e1le 2021<\/a>; <a href=\"https:\/\/espnpressroom.com\/press-release\/espn-finishes-final-formula-1-season-with-all-time-viewership-record\/\" target=\"_blank\" rel=\"noopener\">ESPN, rekordn\u00ed sledovanost F1 v roce 2025<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/apple-becomes-broadcast-partner-for-formula-1-in-the-united-states.gtHt80hxS64ZMYxi36wAB\" target=\"_blank\" rel=\"noopener\">Formule 1, Apple televizn\u00edm partnerem v USA<\/a>; <a href=\"https:\/\/www.boxofficemojo.com\/title\/tt16311594\/\" target=\"_blank\" rel=\"noopener\">Box Office Mojo, tr\u017eby filmu F1<\/a>; <a href=\"https:\/\/www.nba.com\/news\/nba-media-agreements-2024\" target=\"_blank\" rel=\"noopener\">NBA, nov\u00e9 medi\u00e1ln\u00ed smlouvy<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010cast\u00e9 ot\u00e1zky o NBA, Formuli 1 a cross-audience marketingu<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co je cross-audience marketing?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Je to strategie, kterou se zna\u010dka nebo sportovn\u00ed property p\u0159edstav\u00ed publiku jin\u00e9 property, aby se zviditelnila a vyp\u016fj\u010dila si jej\u00ed hodnoty. M\u00e1 dva hlavn\u00ed c\u00edle: zv\u00fd\u0161it pov\u011bdom\u00ed mezi lidmi, kte\u0159\u00ed zna\u010dku neznaj\u00ed, a vytvo\u0159it asociaci s vlastnostmi hostitelsk\u00e9 property.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co zahrnovalo partnerstv\u00ed NBA a Formule 1 z roku 2021?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ozn\u00e1meno bylo 20. \u0159\u00edjna 2021 u p\u0159\u00edle\u017eitosti Velk\u00e9 ceny Spojen\u00fdch st\u00e1t\u016f v Austinu a zahrnovalo t\u0159icet zbarven\u00ed inspirovan\u00fdch t\u00fdmy NBA na monopostu pro rok 2022, zve\u0159ejn\u011bn\u00fdch na soci\u00e1ln\u00edch s\u00edt\u00edch obou \u0161ampion\u00e1t\u016f, a sout\u011b\u017e jezdc\u016f v trestn\u00fdch hodech v paddocku s 20 000 dolary na charitu, kterou vyhr\u00e1l Aston Martin.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Vyrostla Formule 1 ve Spojen\u00fdch st\u00e1tech po roce 2021?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ano. Dnes se ve Spojen\u00fdch st\u00e1tech jedou t\u0159i Velk\u00e9 ceny (Austin, Miami od roku 2022 a Las Vegas od roku 2023), pr\u016fm\u011brn\u00e1 sledovanost na ESPN vzrostla z 948 000 div\u00e1k\u016f v roce 2021 na rekordn\u00edch 1,3 milionu v roce 2025 a od roku 2026 \u0161ampion\u00e1t exkluzivn\u011b vys\u00edl\u00e1 Apple. Podle Nielsenu bylo v roce 2024 americk\u00fdch fanou\u0161k\u016f 52 milion\u016f.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d si Formule 1 vybrala NBA a ne NFL?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Nejpravd\u011bpodobn\u011bj\u0161\u00ed d\u016fvody jsou dva: sezona NBA za\u010d\u00ednala pr\u00e1v\u011b ve dnech Velk\u00e9 ceny, s velkou medi\u00e1ln\u00ed pozornost\u00ed, a basketbal m\u00e1 glob\u00e1ln\u00ed publikum, i v Evrop\u011b a Asii, zat\u00edmco americk\u00fd fotbal mimo Spojen\u00e9 st\u00e1ty p\u0159\u00edli\u0161 nezaj\u00edm\u00e1.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co se mohou zna\u010dky nau\u010dit z p\u0159\u00edpadu NBA a Formule 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u017de ka\u017ed\u00e9 sponzorstv\u00ed je v\u00fdp\u016fj\u010dkou publika a hodnot, \u017ee \u00fa\u010dinky cross-audience marketingu se m\u011b\u0159\u00ed dlouhodob\u011b a \u017ee akce funguje jen tehdy, kdy\u017e maj\u00ed oba sv\u011bty n\u011bco spole\u010dn\u00e9ho, proto\u017ee publikum hostitele mus\u00ed zna\u010dku vn\u00edmat jako d\u016fv\u011bryhodnou.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Austin, \u0159\u00edjen 2021. V paddocku okruhu Circuit of the Americas vyroste polovina basketbalov\u00e9ho h\u0159i\u0161t\u011b, jezdci se utkaj\u00ed v trestn\u00fdch hodech, na soci\u00e1ln\u00edch s\u00edt\u00edch NBA prop\u016fj\u010d\u00ed t\u0159icet t\u00fdm\u016f ligy sv\u00e9 barvy monopost\u016fm Formule 1 pro rok 2022 a na p\u00f3diu se dokonce objev\u00ed Shaquille O&#8217;Neal. Tehdy to vypadalo jako folklor. O p\u011bt let pozd\u011bji, se t\u0159emi [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":192489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20238],"tags":[],"class_list":["post-295156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-sportovni-marketing-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>NBA a Formule 1: cross-audience marketing o 5 let pozd\u011bji<\/title>\n<meta name=\"description\" content=\"Cross-audience marketing: jak partnerstv\u00ed NBA a Formule 1 v Austinu v roce 2021 otev\u0159elo Ameriku pro F1, od rekordn\u00ed sledovanosti po Apple a Hollywood. Lekce pro zna\u010dky.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NBA a Formule 1: kdy\u017e se sportovn\u00ed marketing st\u00e1v\u00e1 cross-audience (a co bylo d\u00e1l)\" \/>\n<meta property=\"og:description\" content=\"Cross-audience marketing: jak partnerstv\u00ed NBA a Formule 1 v Austinu v roce 2021 otev\u0159elo Ameriku pro F1, od rekordn\u00ed sledovanosti po Apple a Hollywood. Lekce pro zna\u010dky.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/fai-un-controllo.-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"NBA a Formule 1: kdy\u017e se sportovn\u00ed marketing st\u00e1v\u00e1 cross-audience (a co bylo d\u00e1l)\",\"datePublished\":\"2021-10-26T12:15:07+00:00\",\"dateModified\":\"2026-09-24T14:30:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\\\/\"},\"wordCount\":1709,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/fai-un-controllo.-6.png\",\"articleSection\":[\"Formule 1\",\"Sportovn\u00ed marketing\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\\\/\",\"name\":\"NBA a Formule 1: cross-audience marketing o 5 let pozd\u011bji\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/fai-un-controllo.-6.png\",\"datePublished\":\"2021-10-26T12:15:07+00:00\",\"dateModified\":\"2026-09-24T14:30:37+00:00\",\"description\":\"Cross-audience marketing: jak partnerstv\u00ed NBA a Formule 1 v Austinu v roce 2021 otev\u0159elo Ameriku pro F1, od rekordn\u00ed sledovanosti po Apple a Hollywood. Lekce pro zna\u010dky.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/fai-un-controllo.-6.png\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/fai-un-controllo.-6.png\",\"width\":1080,\"height\":1080,\"caption\":\"NBA e Formula 1: se lo sports marketing \u00e8 cross-audience\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NBA a Formule 1: kdy\u017e se sportovn\u00ed marketing st\u00e1v\u00e1 cross-audience (a co bylo d\u00e1l)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli is Head of Communication &amp; Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/it.linkedin.com\\\/in\\\/emanueleventuroli\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"NBA a Formule 1: cross-audience marketing o 5 let pozd\u011bji","description":"Cross-audience marketing: jak partnerstv\u00ed NBA a Formule 1 v Austinu v roce 2021 otev\u0159elo Ameriku pro F1, od rekordn\u00ed sledovanosti po Apple a Hollywood. Lekce pro zna\u010dky.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\/","og_locale":"cs_CZ","og_type":"article","og_title":"NBA a Formule 1: kdy\u017e se sportovn\u00ed marketing st\u00e1v\u00e1 cross-audience (a co bylo d\u00e1l)","og_description":"Cross-audience marketing: jak partnerstv\u00ed NBA a Formule 1 v Austinu v roce 2021 otev\u0159elo Ameriku pro F1, od rekordn\u00ed sledovanosti po Apple a Hollywood. Lekce pro zna\u010dky.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":1080,"height":1080,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/fai-un-controllo.-6.png","type":"image\/png"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Emanuele Venturoli","Odhadovan\u00e1 doba \u010dten\u00ed":"8 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"NBA a Formule 1: kdy\u017e se sportovn\u00ed marketing st\u00e1v\u00e1 cross-audience (a co bylo d\u00e1l)","datePublished":"2021-10-26T12:15:07+00:00","dateModified":"2026-09-24T14:30:37+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\/"},"wordCount":1709,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/fai-un-controllo.-6.png","articleSection":["Formule 1","Sportovn\u00ed marketing"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\/","url":"https:\/\/rtrsports.com\/cs\/blog\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\/","name":"NBA a Formule 1: cross-audience marketing o 5 let pozd\u011bji","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/fai-un-controllo.-6.png","datePublished":"2021-10-26T12:15:07+00:00","dateModified":"2026-09-24T14:30:37+00:00","description":"Cross-audience marketing: jak partnerstv\u00ed NBA a Formule 1 v Austinu v roce 2021 otev\u0159elo Ameriku pro F1, od rekordn\u00ed sledovanosti po Apple a Hollywood. Lekce pro zna\u010dky.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/fai-un-controllo.-6.png","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/fai-un-controllo.-6.png","width":1080,"height":1080,"caption":"NBA e Formula 1: se lo sports marketing \u00e8 cross-audience"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/nba-a-formula-1-kdyz-sport-marketing-a-cross-audience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"NBA a Formule 1: kdy\u017e se sportovn\u00ed marketing st\u00e1v\u00e1 cross-audience (a co bylo d\u00e1l)"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli is Head of Communication &amp; Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/cs\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/295156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=295156"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/295156\/revisions"}],"predecessor-version":[{"id":356567,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/295156\/revisions\/356567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/192489"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=295156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=295156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=295156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}