{"id":295206,"date":"2025-07-07T13:53:05","date_gmt":"2025-07-07T11:53:05","guid":{"rendered":"https:\/\/rtrsports.com\/divaci-motogp-kdo-a-kde-jsou-fanousci\/"},"modified":"2025-07-20T17:42:10","modified_gmt":"2025-07-20T15:42:10","slug":"divaci-motogp-kdo-a-kde-jsou-fanousci","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/motogp-audience-fans\/","title":{"rendered":"Div\u00e1ci MotoGP: kdo a kde jsou fanou\u0161ci?"},"content":{"rendered":"

N\u011bkolik \u00fadaj\u016f o c\u00edlov\u00e9 skupin\u011b MotoGP<\/strong><\/h2>\n

Sponzorov\u00e1n\u00ed \u0161ampion\u00e1tu MotoGP<\/strong> nebo t\u00fdmu \u010di z\u00e1vodu MotoGP<\/strong> nab\u00edz\u00ed mnoho v\u00fdhod. Jednou z nich, a pro mnoho spole\u010dnost\u00ed tou hlavn\u00ed, je mo\u017enost oslovit miliony lid\u00ed a vystavit jejich zna\u010dku na odiv. O kolika o\u010dn\u00edmi bulvami ale mluv\u00edme? Jde o v\u011brn\u00e9 publikum, nebo o p\u0159\u00edle\u017eitostn\u00e9 publikum? A ve kter\u00fdch zem\u00edch sleduj\u00ed MotoGP?<\/p>\n

\u0160ampion\u00e1t MotoGP <\/strong>je jedn\u00edm z nejobl\u00edben\u011bj\u0161\u00edch sport\u016f na sv\u011bt\u011b, kter\u00fd se jezd\u00ed ve 20 z\u00e1vodech v 16 zem\u00edch na 4 kontinentech. Pod\u00edvejte se na nov\u00fd kalend\u00e1\u0159 na rok 2022<\/a><\/p>\n

MotoGP, televize a soci\u00e1ln\u00ed s\u00edt\u011b<\/strong><\/h2>\n

Televizn\u00ed stanice vzhledem k obrovsk\u00e9 popt\u00e1vce vys\u00edlaj\u00ed p\u0159\u00edm\u00fd p\u0159enos z\u00e1vodu a post\u0159ehy ve skv\u011bl\u00e9 kvalit\u011b. V roce 2020 p\u0159ij\u00edmalo p\u0159\u00edm\u00fd televizn\u00ed sign\u00e1l v\u00edce ne\u017e 200 zem\u00ed, celkem 22 208 vys\u00edlac\u00edch hodin a 432 milion\u016f dom\u00e1cnost\u00ed bylo osloveno prost\u0159ednictv\u00edm kabelov\u00e9 satelitn\u00ed s\u00edt\u011b . Televizn\u00ed c\u00edlovou skupinu tvo\u0159\u00ed z 80 % mu\u017ei a z 20 % \u017eeny.
\nTato v\u00e1\u0161niv\u00e1 fanou\u0161kovsk\u00e1 z\u00e1kladna sleduje po\u010d\u00edn\u00e1n\u00ed sv\u00fdch \u0161ampion\u016f \u00fa\u010dast\u00ed na trati (v sez\u00f3n\u011b 2020 bohu\u017eel ne kv\u016fli pandemii) a prost\u0159ednictv\u00edm televize.<\/p>\n

A co div\u00e1ci MotoGP<\/strong>? Jak\u00e1 je demografick\u00e1 struktura div\u00e1k\u016f MotoGP<\/strong>?<\/p>\n

\u0160ampion\u00e1t MotoGP p\u0159itahuje mlad\u00e9 publikum: 60 % fanou\u0161k\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch MotoGP je mlad\u0161\u00edch 35 let a 43 % sleduje tento sport dva a\u017e p\u011bt let, co\u017e ukazuje, \u017ee po\u010det nov\u00e1\u010dk\u016f a mlad\u0161\u00edch div\u00e1k\u016f roste. Tyto faktory jsou rozhodn\u011b kl\u00ed\u010dem k atraktivit\u011b \u0161ampion\u00e1tu pro sponzory a inzerenty.<\/p>\n

Jednou z nej\u010dast\u011bj\u0161\u00edch ot\u00e1zek b\u00fdv\u00e1, kolik lid\u00ed sleduje MotoGP<\/strong>: nejnov\u011bj\u0161\u00ed \u00fadaje, kter\u00e9 m\u00e1me k dispozici, \u0159\u00edkaj\u00ed, \u017ee kumulativn\u00ed sledovanost je 338 milion\u016f div\u00e1k\u016f, 92 milion\u016f div\u00e1k\u016f v p\u0159\u00edm\u00e9m p\u0159enosu a 24,2 milionu div\u00e1k\u016f v pr\u016fm\u011bru. (Zdroj: Nielsen Sport 2020)<\/p>\n

70 % div\u00e1k\u016f sleduje Grand Prix v televizi spole\u010dn\u011b s p\u0159\u00e1teli a rodinou, co\u017e znamen\u00e1, \u017ee pro v\u011bt\u0161inu div\u00e1k\u016f je to spole\u010dn\u00fd z\u00e1\u017eitek. Nav\u00edc 75 % t\u011bch, kte\u0159\u00ed sleduj\u00ed MotoGP v televizi, uv\u00e1d\u00ed, \u017ee by si vybrali zna\u010dku, proto\u017ee si ji spojuj\u00ed s t\u00edmto sportem. Tato prok\u00e1zan\u00e1 statistika je z\u00e1sadn\u00ed pro komer\u010dn\u00ed partnery MotoGP a potenci\u00e1ln\u00ed sponzory<\/strong>.<\/p>\n

A co soci\u00e1ln\u00ed m\u00e9dia?<\/h2>\n

Fanou\u0161ci MotoGP mohou sledovat a u\u017e\u00edvat si obsah tak\u00e9 d\u00edky masivn\u00ed digit\u00e1ln\u00ed platform\u011b MotoGP. MotoGP dos\u00e1hla 30 milion\u016f fanou\u0161k\u016f na soci\u00e1ln\u00edch m\u00e9di\u00edch a digit\u00e1ln\u00edch platform\u00e1ch: 12,2 BN impres\u00ed, 3 BN zhl\u00e9dnut\u00ed vide\u00ed, 400 milion\u016f zapojen\u00ed a 2,5 BN zhl\u00e9dnut\u00fdch minut.<\/p>\n

Toto je glob\u00e1ln\u00ed digit\u00e1ln\u00ed profil: 62 % je ve v\u011bku 18-34 let, 28 % je ve v\u011bku 35-54 let, 84 % jsou mu\u017ei a 16 % \u017eeny.<\/p>\n

Na prvn\u00edm m\u00edst\u011b je Facebook s 13,9 milionu fanou\u0161k\u016f, n\u00e1sleduje Instagram s 10,2 milionu sleduj\u00edc\u00edch, 2,7 milionu na Twitteru, 3,7 milionu odb\u011bratel\u016f na YouTube a 465 tis\u00edc sleduj\u00edc\u00edch na TikToku. K t\u011bmto \u00fadaj\u016fm je t\u0159eba p\u0159ipo\u010d\u00edtat osobn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b ka\u017ed\u00e9ho jednotliv\u00e9ho jezdce i t\u00fdm\u016f. Fanou\u0161ci MotoGP jsou velmi loaj\u00e1ln\u00ed a n\u00e1klonn\u00ed a b\u011bhem roku sleduj\u00ed nejm\u00e9n\u011b 15 z 19 z\u00e1vod\u016f. Celkov\u00fd dosah, vzta\u017een\u00fd pouze na digit\u00e1ln\u00ed kan\u00e1ly, \u010dinil loni 6,7 miliardy interakc\u00ed.<\/p>\n

A na trati?<\/strong><\/h2>\n

Vzhledem k pandemii Covid-19 se s v\u00e1mi m\u016f\u017eeme pod\u011blit o \u00fadaje za rok 2019, proto\u017ee sez\u00f3na 2020 byla provedena za zav\u0159en\u00fdmi dve\u0159mi. Douf\u00e1me, \u017ee letos uvid\u00edme v\u0161echny aktivn\u00ed z\u00e1vodn\u00edky op\u011bt na trati, kte\u0159\u00ed budou sledovat skv\u011bl\u00e9 z\u00e1vody a z\u00e1rove\u0148 fandit a podporovat sv\u00e9 obl\u00edben\u00e9 jezdce.<\/p>\n

Po\u010det \u00fa\u010dastn\u00edk\u016f na trati v posledn\u00edm desetilet\u00ed stoup\u00e1: v roce 2019 to bylo 2 863 113 milion\u016f fanou\u0161k\u016f, kte\u0159\u00ed vid\u011bli dal\u0161\u00ed neuv\u011b\u0159itelnou sez\u00f3nu z\u00e1vod\u016f v p\u0159\u00edm\u00e9m p\u0159enosu na trati.<\/p>\n

16 z\u00e1vod\u016f, kter\u00e9 nav\u0161t\u00edvilo v\u00edce ne\u017e 100 000 div\u00e1k\u016f; n\u011bkter\u00e9 z\u00e1vodn\u00ed v\u00edkendy byly vyprodan\u00e9 a dokonce i pohostinstv\u00ed ve VIP vesnici v roce 2019 byla \u010dasto zcela zapln\u011bna ji\u017e n\u011bkolik m\u011bs\u00edc\u016f p\u0159edem.<\/p>\n

Fyzicky nav\u0161t\u011bvuje z\u00e1vody 80 % mu\u017e\u016f, 70 % je mlad\u0161\u00edch 35 let a 65 % p\u0159\u00edtomn\u00fdch na okruz\u00edch prohla\u0161uje, \u017ee si koupili v\u00fdrobky spojen\u00e9 s MotoGP, a 78 % by si vybralo zna\u010dku, proto\u017ee si ji spojuje s MotoGP.<\/p>\n

Pokud byste cht\u011bli prozkoumat toto odv\u011btv\u00ed a zjistit, co pro v\u00e1s a va\u0161i firmu m\u016f\u017ee sponzoring MotoGP znamenat, m\u016f\u017eete n\u00e1s kontaktovat na adrese info@rtrsports.com. A\u0165 u\u017e se hodl\u00e1te st\u00e1t technick\u00fdm partnerem nebo titul\u00e1rn\u00edm sponzorem, uk\u00e1\u017eeme v\u00e1m v\u00fdhody, p\u0159\u00edle\u017eitosti i p\u0159\u00edpadn\u00e9 pot\u00ed\u017ee, a\u0165 u\u017e pozitivn\u00ed nebo negativn\u00ed, a jak je zm\u00edrnit – viz tyto odkazy: https:\/\/rtrsports.com\/en\/blog\/bonus-covered-by-insurance\/<\/strong><\/a> a https:\/\/rtrsports.com\/en\/blog\/sponsorship-and-scandals\/<\/strong><\/a> t\u00e9to aktivity.<\/p>\n

Chcete-li se mezit\u00edm pod\u00edvat, jak jsme za posledn\u00edch 20 let<\/strong> pomohli n\u011bkter\u00fdm spole\u010dnostem<\/strong> surfovat v tomto mo\u0159i, zde najdete v\u00fdb\u011br p\u0159\u00edpadov\u00fdch studi\u00ed, ze kter\u00fdch si m\u016f\u017eete vz\u00edt p\u0159\u00edklad<\/a>.<\/p>\n

 <\/p>\n

Zdroj Dorna 2020 recenze<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u011bkolik \u00fadaj\u016f o c\u00edlov\u00e9 skupin\u011b MotoGP Sponzorov\u00e1n\u00ed \u0161ampion\u00e1tu MotoGP nebo t\u00fdmu \u010di z\u00e1vodu MotoGP nab\u00edz\u00ed mnoho v\u00fdhod. Jednou z nich, a pro mnoho spole\u010dnost\u00ed tou hlavn\u00ed, je mo\u017enost oslovit miliony lid\u00ed a vystavit jejich zna\u010dku na odiv. O kolika o\u010dn\u00edmi bulvami ale mluv\u00edme? Jde o v\u011brn\u00e9 publikum, nebo o p\u0159\u00edle\u017eitostn\u00e9 publikum? A ve kter\u00fdch zem\u00edch […]<\/p>\n","protected":false},"author":14,"featured_media":190153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20239,20229],"tags":[],"class_list":["post-295206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motorove-zavody","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nDiv\u00e1ci MotoGP: kdo a kde jsou fanou\u0161ci? - Blog<\/title>\n<meta name=\"description\" content=\"Sponzorov\u00e1n\u00ed \u0161ampion\u00e1tu MotoGP nebo t\u00fdmu MotoGP nab\u00edz\u00ed mnoho v\u00fdhod. 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