{"id":295391,"date":"2025-07-07T16:31:22","date_gmt":"2025-07-07T14:31:22","guid":{"rendered":"https:\/\/rtrsports.com\/drive-to-delight-sportovni-a-televizni-serialy-velci-hraci-na-trhu\/"},"modified":"2025-07-07T16:34:06","modified_gmt":"2025-07-07T14:34:06","slug":"drive-to-delight-sportovni-a-televizni-serialy-velci-hraci-na-trhu","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/drive-to-delight-sports-and-series-tv-large-actors-market\/","title":{"rendered":"Drive to delight: sportovn\u00ed a televizn\u00ed seri\u00e1ly – velc\u00ed hr\u00e1\u010di na trhu"},"content":{"rendered":"

Televizn\u00ed seri\u00e1ly jsou ji\u017e n\u011bkolik desetilet\u00ed sou\u010d\u00e1st\u00ed na\u0161eho ka\u017edodenn\u00edho \u017eivota d\u00edky sv\u00e9 snadn\u00e9 dostupnosti a z\u00e1bavnosti. Jejich roz\u0161\u00ed\u0159en\u00ed podpo\u0159ilo streamov\u00e1n\u00ed, kter\u00e9 umo\u017e\u0148uje p\u0159\u00edstup k nim kdykoli. Zvedn\u011bte ruku, pokud jste je nikdy nepou\u017eili a pokud jste nikdy nem\u011bli „maratony“ do nek\u0159es\u0165ansk\u00fdch hodin.<\/p>\n

V nab\u00edzen\u00e9 nab\u00eddce jste si jist\u011b uv\u011bdomili, \u017ee velk\u00e1 \u010d\u00e1st se zab\u00fdv\u00e1 sportovn\u00edmi t\u00e9maty. St\u00e1le v\u00edce sportovn\u00edch subjekt\u016f toti\u017e c\u00edt\u00ed pot\u0159ebu vypr\u00e1v\u011bt sv\u016fj p\u0159\u00edb\u011bh<\/strong>, a to ne nutn\u011b z d\u00e1vn\u00e9 minulosti, pr\u00e1v\u011b naopak. \u0158ekn\u011bme si to na rovinu, dokumenty tu byly v\u017edycky, ale tady mluv\u00edme o dal\u0161\u00ed \u00farovni<\/strong>: za\u017e\u00edt z\u00e1kulis\u00ed sez\u00f3ny, kterou do t\u00e9 doby pro\u017e\u00edval jen jako div\u00e1k, je p\u0159\u00edle\u017eitost, kterou fanou\u0161ek ocen\u00ed (p\u0159esto\u017ee u\u017e zn\u00e1 konec).<\/p>\n

Nov\u00e9 n\u00e1stroje pro realizaci<\/h3>\n

S p\u0159\u00edchodem pandemick\u00e9 krize se tento v\u00fdvoj urychlil. V b\u0159eznu 2020 se cel\u00fd sv\u011bt zastavil a sport nebyl v\u00fdjimkou. U\u017e \u017e\u00e1dn\u00e9 k\u0159e\u010dovit\u00e9 v\u00edkendov\u00e9 o\u010dek\u00e1v\u00e1n\u00ed z\u00e1pasu, sout\u011b\u017ee, duel\u016f. U\u017e \u017e\u00e1dn\u00e9 ned\u011ble na stadionu s p\u0159\u00e1teli a rodinou. Jak tuto pr\u00e1zdnotu zaplnit?<\/p>\n

Mo\u017enost p\u0159istupovat ke streamovac\u00ed<\/strong> slu\u017eb\u011b kdykoli, kdekoli a jakkoli zm\u011bnila paradigma z\u00e1bavy. Kolikr\u00e1t se n\u00e1m u\u017e stalo, \u017ee nejsme doma, ale d\u00edky aplikac\u00edm v chytr\u00e9m telefonu\/tabletu\/PC nep\u0159ijdeme o jedinou minutu na\u0161\u00ed obl\u00edben\u00e9 ud\u00e1losti? K tomu se p\u0159id\u00e1v\u00e1 sport,<\/strong> kter\u00fd v\u017edy vynikal jako jeden z nejlep\u0161\u00edch mo\u017en\u00fdch spole\u010densk\u00fdch aktiv\u00e1tor\u016f<\/strong>. Ve skute\u010dnosti je to jeden z nejobl\u00edben\u011bj\u0161\u00edch d\u016fvod\u016f, pro\u010d se setk\u00e1v\u00e1me i fyzicky – „P\u016fjdeme spolu na z\u00e1pas?“. – tak intelektu\u00e1ln\u00ed – „Sleduje\u0161 tak\u00e9 tento sport? M\u00e1me spole\u010dn\u00e9 z\u00e1jmy, mohli bychom se l\u00e9pe poznat“.<\/p>\n

Propojen\u00edm t\u011bchto dvou charakteristik se exponenci\u00e1ln\u011b zvy\u0161uje potenci\u00e1l zapojen\u00ed. Dosah nav\u00edc pokr\u00fdv\u00e1 \u0161irok\u00e9 spektrum publika: 26 % u\u017eivatel\u016f Netflixu<\/strong> (m\u011b\u0159\u00edtko streamovac\u00edch platforem) je ve v\u011bku 18 a\u017e 34 let. Pokud se spole\u010dnost naopak zam\u011b\u0159\u00ed na dosp\u011bl\u00e9 publikum, situace se je\u0161t\u011b zlep\u0161\u00ed: 51 % je star\u0161\u00edch 35 let (1).<\/p>\n

Kdo ho u\u017e m\u016f\u017ee zastavit<\/h3>\n

V\u0161ichni jist\u011b sledovali tituly jako „Rush<\/em>“ nebo „Pel\u00e9“<\/em>a pak p\u0159esko\u010dili na nov\u011bj\u0161\u00ed „Posledn\u00ed z\u00e1pas<\/em>“ a „V\u0161echno nebo nic: Juventus<\/em>“ k p\u0159\u00edb\u011bh\u016fm o jednotlivc\u00edch jako „Fernando<\/em>“ (Alonso, pozn. red.), „Rooney“<\/em>,„Schumacher“<\/em>,„Naomi Osaka<\/em>„,„Maradona: po\u017eehnan\u00fd sen<\/em>“ a„Sir Alex Ferguson: nikdy se nevzd\u00e1vej<\/em>„.<\/p>\n

Spojen\u00ed sportu a streamingu s postupn\u00fdm n\u00e1vratem k norm\u00e1lu nezem\u0159elo, to zdaleka ne. C\u00edlem se stalo prodlou\u017eit ud\u00e1lost<\/strong> nad r\u00e1mec jej\u00edho skute\u010dn\u00e9ho trv\u00e1n\u00ed: vyplnit mezeru mezi sout\u011b\u017eemi nebo p\u0159est\u00e1vkami \u0161ampion\u00e1t\u016f, nemluv\u011b o kontinuit\u011b mezi sez\u00f3nami. Hladu po obsahu nen\u00ed pro sportovce nikdy dost. Tento aspekt nen\u00ed v\u017edy p\u0159\u00edtomen u jin\u00fdch produkt\u016f, i kdy\u017e umo\u017e\u0148uj\u00ed zviditeln\u011bn\u00ed.<\/p>\n

Svezte se na vln\u011b se svou spole\u010dnost\u00ed<\/h3>\n

Sport je nejlep\u0161\u00edm hnac\u00edm motorem emoc\u00ed<\/strong>, tak pro\u010d ho nevyu\u017e\u00edt k pos\u00edlen\u00ed sv\u00e9 zna\u010dky?<\/p>\n

Jakmile se vytvo\u0159\u00ed asociace mezi zna\u010dkou a hodnotami t\u00fdmu\/spole\u010dnosti\/sportovce, je to v\u0161e. Zapojen\u00ed emocion\u00e1ln\u00ed str\u00e1nky \u010dlov\u011bka znamen\u00e1 formov\u00e1n\u00ed jeho chov\u00e1n\u00ed (v na\u0161em p\u0159\u00edpad\u011b toho nejd\u016fle\u017eit\u011bj\u0161\u00edho: n\u00e1kupn\u00edho chov\u00e1n\u00ed). A\u0165 u\u017e si to uv\u011bdomuje, nebo ne, fanou\u0161ek sleduj\u00edc\u00ed sportovn\u00ed v\u00fdkony sv\u00e9ho idolu v akci je stimulov\u00e1n mnoha obrazy, kter\u00e9 jsou sou\u010d\u00e1st\u00ed po\u0159adu. Sportovn\u00ed sponzoring tak na rozd\u00edl od klasick\u00e9 reklamy zaru\u010duje hmatateln\u00fd v\u00fdsledek.<\/p>\n

Televizn\u00ed seri\u00e1ly tento koncept je\u0161t\u011b umocnily, proto\u017ee opakovan\u00e9 sledov\u00e1n\u00ed stejn\u00e9ho seri\u00e1lu nen\u00ed tak abstraktn\u00edm jevem. Ud\u00e1losti jsou nav\u00edc pod\u00e1v\u00e1ny s jistou spektakul\u00e1rnost\u00ed, spolu s po\u0159\u00e1dnou d\u00e1vkou„fale\u0161n\u00e9ho dramatu<\/strong>„. N\u011bkdy velmi extr\u00e9mn\u00edho, jak si st\u011b\u017euj\u00ed n\u011bkte\u0159\u00ed jezdci F1 ve slavn\u00e9„J\u00edzd\u011b o p\u0159e\u017eit\u00ed<\/em>„.<\/p>\n

Lando Norris<\/strong>, prvn\u00ed jezdec McLarenu, se odhalil p\u0159ed novin\u00e1\u0159sk\u00fdmi mikrofony: „Netflix m\u016f\u017ee vyvolat dojem, \u017ee jste \u0159ekli n\u011bco v \u010dase a na m\u00edst\u011b, kter\u00e9 rozhodn\u011b nejsou spr\u00e1vn\u00e9. Je tam sc\u00e9na, ve kter\u00e9 jedeme s Danielem Ricciardem bok po boku do prvn\u00ed zat\u00e1\u010dky, i kdy\u017e ve skute\u010dnosti nejsme ani bl\u00edzko sebe, ve kter\u00e9 je sest\u0159\u00edhan\u00fd zvuk, ve kter\u00e9m \u0159\u00edk\u00e1m, \u017ee m\u011b vytla\u010dil, ale to pat\u0159\u00ed k \u00fapln\u011b jin\u00e9mu z\u00e1vodu. S t\u00edm v\u0161\u00edm moc nesouhlas\u00edm, ale celkov\u011b si mysl\u00edm, \u017ee je to vzru\u0161uj\u00edc\u00ed seri\u00e1l pro v\u0161echny <\/em>“ (2).<\/p>\n

Nejnov\u011bj\u0161\u00edm p\u0159\u00edr\u016fstkem v oblasti motorsportu je seri\u00e1lMotoGP Unlimited<\/em>spole\u010dnosti Amazon Prime Video<\/strong>, kter\u00fd zachycuje nejzaj\u00edmav\u011bj\u0161\u00ed okam\u017eiky a z\u00e1kulis\u00ed sezony 2021 nejpresti\u017en\u011bj\u0161\u00edho sv\u011btov\u00e9ho \u0161ampion\u00e1tu dvoukolek. Poprv\u00e9 jsou div\u00e1ci vpu\u0161t\u011bni do paddocku, do box\u016f t\u00fdm\u016f, do pohostinsk\u00fdch<\/a> prostor, do motorest\u016f jezdc\u016f; uvid\u00ed, co se d\u011bje v z\u00e1kulis\u00ed, zat\u00edmco jezdci svi\u0161t\u00ed rychlost\u00ed 300 km za hodinu. P\u0159\u00edpravy, o\u010dek\u00e1v\u00e1n\u00ed, radost, t\u011b\u017ek\u00e9 chv\u00edle t\u00fdm\u016f, rodin, p\u0159\u00e1tel, kte\u0159\u00ed tyto jezdce doprov\u00e1zej\u00ed po cel\u00e9m sv\u011bt\u011b. Poprv\u00e9 i v tomto seri\u00e1lu vid\u00edme lidskou str\u00e1nku sportovc\u016f, kter\u00e1 ve\u0159ejnost fascinuje a zaj\u00edm\u00e1 stejn\u011b jako ta sportovn\u00ed.<\/p>\n

Absolutn\u00edm protagonistou nejen tohoto seri\u00e1lu, ale i MotoGP posledn\u00edch 20 let je jednozna\u010dn\u011b Valentino Rossi<\/strong>. V tomto dokumentu jsme sv\u011bdky jeho odchodu do z\u00e1vodn\u00edho d\u016fchodu, ale tak\u00e9 si vychutn\u00e1v\u00e1me nejv\u00fdznamn\u011bj\u0161\u00ed emoce a historick\u00e9 okam\u017eiky, kter\u00e9 n\u00e1m tato ikona tohoto sportu a dev\u00edtin\u00e1sobn\u00fd mistr sv\u011bta umo\u017enil pro\u017e\u00edt. Kus historie nejen motocykl\u016f a motor\u016f, ale i sv\u011btov\u00e9ho sportu.<\/p>\n

Vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f: nejlep\u0161\u00ed p\u0159\u00edtel va\u0161eho \u00fasp\u011bchu<\/h3>\n

P\u0159esto\u017ee si n\u011bkte\u0159\u00ed protagonist\u00e9 t\u011bchto seri\u00e1l\u016f st\u011b\u017euj\u00ed na n\u011bkdy a\u017e p\u0159\u00edli\u0161 „oko\u0159en\u011bn\u00fd“ p\u0159\u00edb\u011bh, humbuk, kter\u00fd tyto produkty p\u0159in\u00e1\u0161ej\u00ed, m\u016f\u017ee jen vzr\u016fst. Ve skute\u010dnosti nen\u00ed p\u0159ehnan\u00e9 zd\u016fraz\u0148ov\u00e1n\u00ed<\/strong> v\u017edy na \u0161kodu. N\u011bkdy je to p\u0159esn\u011b to, co div\u00e1ci cht\u011bj\u00ed (ani\u017e by upadli do efem\u00e9rn\u00edho slazen\u00ed, pozor).<\/p>\n

D\u016fkazem je Federico Buffa<\/strong> se sv\u00fdmi„Buffa racconta<\/em>„: vypr\u00e1v\u011bn\u00ed o nejv\u011bt\u0161\u00edch sportovn\u00edch ud\u00e1lostech a osobnostech v historii, kter\u00e9 nadchne jak mlad\u00e9, tak ty, kte\u0159\u00ed mo\u017en\u00e1 za\u017eili dan\u00fd v\u00fdkon na vlastn\u00ed o\u010di a cht\u011bj\u00ed si ty dny „doslova“ pro\u017e\u00edt. S\u00edla p\u0159\u00edb\u011bhu a katalyzuj\u00edc\u00ed d\u016fraz, s n\u00edm\u017e je epizoda p\u0159edkl\u00e1d\u00e1na, div\u00e1ka ohrom\u00ed, ale nikdy ne agresivn\u00edm zp\u016fsobem.<\/p>\n

Zahrnout svou zna\u010dku do sportovn\u00edho p\u0159\u00edb\u011bhu znamen\u00e1 \u017e\u00edt v \u010dase a nikdy nezem\u0159\u00edt. Od star\u00fdch generac\u00ed k nov\u00fdm, v dobr\u00e9m i zl\u00e9m.<\/p>\n

Jak se do tohoto sv\u011bta vstupuje?<\/h3>\n

D\u00edky sportovn\u00edm marketingov\u00fdm agentur\u00e1m<\/a> m\u016f\u017eete sv\u00fdm z\u00e1kazn\u00edk\u016fm nab\u00eddnout jedine\u010dn\u00e9 z\u00e1\u017eitky b\u011bhem nejd\u016fle\u017eit\u011bj\u0161\u00edch ud\u00e1lost\u00ed sez\u00f3ny.<\/p>\n

Chcete ud\u011blat radost nejd\u016fle\u017eit\u011bj\u0161\u00edm partner\u016fm va\u0161\u00ed spole\u010dnosti? Dop\u0159ejte jim sen s RTR Sports Marketing<\/strong>: v\u00edkendy MotoGP<\/a> nebo Formule 1<\/a> na exkluzivn\u00edch m\u00edstech, bal\u00ed\u010dky z\u00e1bavy na m\u00edru a mo\u017enost poznat nejlep\u0161\u00ed sv\u011btov\u00e9 jezdce zbl\u00edzka.<\/p>\n

Pro jak\u00e9koli informace n\u00e1s nev\u00e1hejte kontaktovat.<\/p>\n

 <\/p>\n

 <\/p>\n

(1) „Statistiky Netflixu v roce 2022: stav internetov\u00e9ho streamovac\u00edho gigantu“ – https:\/\/www.internetadvisor.com\/netflix-facts-statistics<\/a><\/p>\n

 <\/p>\n

(2) „Norris varuje p\u0159ed t\u00edm, \u017ee to Netflix s p\u0159\u00edb\u011bhy o snaze p\u0159e\u017e\u00edt p\u0159eh\u00e1n\u00ed“ – https:\/\/www.gpfans.com\/en\/f1-news\/77584\/norris-warns-of-netflix-overdoing-it-with-drive-to-survive-stories\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Televizn\u00ed seri\u00e1ly jsou ji\u017e n\u011bkolik desetilet\u00ed sou\u010d\u00e1st\u00ed na\u0161eho ka\u017edodenn\u00edho \u017eivota d\u00edky sv\u00e9 snadn\u00e9 dostupnosti a z\u00e1bavnosti. Jejich roz\u0161\u00ed\u0159en\u00ed podpo\u0159ilo streamov\u00e1n\u00ed, kter\u00e9 umo\u017e\u0148uje p\u0159\u00edstup k nim kdykoli. Zvedn\u011bte ruku, pokud jste je nikdy nepou\u017eili a pokud jste nikdy nem\u011bli „maratony“ do nek\u0159es\u0165ansk\u00fdch hodin. V nab\u00edzen\u00e9 nab\u00eddce jste si jist\u011b uv\u011bdomili, \u017ee velk\u00e1 \u010d\u00e1st se zab\u00fdv\u00e1 sportovn\u00edmi […]<\/p>\n","protected":false},"author":17,"featured_media":192727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20228],"tags":[],"class_list":["post-295391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzorstvi"],"acf":[],"contentshake_article_id":"","yoast_head":"\nDrive to delight: sportovn\u00ed a televizn\u00ed seri\u00e1ly - velc\u00ed hr\u00e1\u010di na trhu<\/title>\n<meta name=\"description\" content=\"Televizn\u00ed seri\u00e1ly jsou ji\u017e n\u011bkolik desetilet\u00ed sou\u010d\u00e1st\u00ed na\u0161eho ka\u017edodenn\u00edho \u017eivota d\u00edky sv\u00e9mu jednoduch\u00e9mu zp\u016fsobu z\u00e1bavy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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