{"id":295417,"date":"2025-07-07T16:40:34","date_gmt":"2025-07-07T14:40:34","guid":{"rendered":"https:\/\/rtrsports.com\/zazitkova-marketingova-agentura-jak-zanechat-trvalou-vzpominku-na-svou-znacku-co-nejaktivnejsim-zapojenim-cilove-skupiny\/"},"modified":"2025-07-07T16:40:34","modified_gmt":"2025-07-07T14:40:34","slug":"zazitkova-marketingova-agentura-jak-zanechat-trvalou-vzpominku-na-svou-znacku-co-nejaktivnejsim-zapojenim-cilove-skupiny","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/agency-marketing-experiential\/","title":{"rendered":"Z\u00e1\u017eitkov\u00e1 marketingov\u00e1 agentura: jak zanechat trvalou vzpom\u00ednku na svou zna\u010dku co nejaktivn\u011bj\u0161\u00edm zapojen\u00edm c\u00edlov\u00e9 skupiny?"},"content":{"rendered":"

Sly\u0161\u00edme o n\u011bm \u010dasto a je to jist\u011b velmi obl\u00edben\u00e1 oblast marketingu, zejm\u00e9na p\u0159ed pandemi\u00ed, kdy neexistovala \u017e\u00e1dn\u00e1 omezen\u00ed a soci\u00e1ln\u00ed odstup. Co je ale p\u0159esn\u011b z\u00e1\u017eitkov\u00fd<\/strong> marketing a \u010d\u00edm konkr\u00e9tn\u011b se zab\u00fdvaj\u00ed tzv. z\u00e1\u017eitkov\u00e9 marketingov\u00e9 agentury<\/strong>? <\/p>\n

Z\u00e1\u017eitkov\u00fd marketing je marketingov\u00e1 strategie, jej\u00edm\u017e c\u00edlem je p\u0159\u00edm\u00e9, aktivn\u00ed a kreativn\u00ed zapojen\u00ed spot\u0159ebitele s c\u00edlem vytvo\u0159it zvl\u00e1\u0161tn\u00ed a jedine\u010dn\u00fd z\u00e1\u017eitek, kter\u00fd si bude spot\u0159ebitel dlouhodob\u011b pamatovat. \u010casto se tento typ strategie ozna\u010duje tak\u00e9 jako„z\u00e1\u017eitkov\u00fd marketing na\u017eivo<\/strong>“ nebo „z\u00e1\u017eitkov\u00fd marketing na<\/strong>akci<\/strong>“ \u010di „z\u00e1\u017eitkov\u00fd marketing v ter\u00e9nu“<\/strong>. <\/p>\n

Pro\u010d se spole\u010dnosti uchyluj\u00ed k t\u00e9to strategii?<\/h3>\n

Spole\u010dnosti maj\u00ed tolik zp\u016fsob\u016f a n\u00e1stroj\u016f, jak komunikovat se sv\u00fdmi z\u00e1kazn\u00edky a spot\u0159ebiteli, kolik jich je; z\u00e1le\u017e\u00ed na strategii spole\u010dnosti nebo zna\u010dky, na c\u00edlov\u00e9 skupin\u011b, na rozpo\u010dtu, kter\u00fd maj\u00ed k dispozici, na teritori\u00edch apod. Od klasick\u00e9 reklamy – tj. v\u0161ech sd\u011blen\u00ed \u0161\u00ed\u0159en\u00fdch prost\u0159ednictv\u00edm hlavn\u00edch m\u00e9di\u00ed, jako je televize, tisk, rozhlas, billboardy, internet, soci\u00e1ln\u00ed m\u00e9dia – a\u017e po v\u0161echny ty aktivity, kter\u00e9 jsou sou\u010d\u00e1st\u00ed BTL – below the line marketingu<\/strong> – jako jsou eventy, sponzoring, licen\u010dn\u00ed<\/a> programy, speci\u00e1ln\u00ed spolupr\u00e1ce, promo akce, e-mail marketing atd. <\/p>\n

Spot\u0159ebitel\u00e9 ka\u017ed\u00fd den p\u0159ij\u00edmaj\u00ed obrovsk\u00e9 mno\u017estv\u00ed zpr\u00e1v, kter\u00e9 jsou jim sd\u011blov\u00e1ny prost\u0159ednictv\u00edm r\u016fzn\u00fdch m\u00e9di\u00ed. Pokud se na chv\u00edli zamysl\u00edte nad sv\u00fdm ka\u017edodenn\u00edm \u017eivotem, od chv\u00edle, kdy se probud\u00edte, a\u017e do chv\u00edle, kdy jdete sp\u00e1t, jist\u011b si uv\u011bdomujete, \u017ee jste neust\u00e1le podn\u011bcov\u00e1ni spole\u010dnostmi, kter\u00e9 v\u00e1m cht\u011bj\u00ed n\u011bco sd\u011blit: od r\u016fzn\u00fdch zpr\u00e1v na soci\u00e1ln\u00edch s\u00edt\u00edch, kter\u00e9 kontrolujete hned r\u00e1no, p\u0159es reklamy v televizi, kdy\u017e se d\u00edv\u00e1te na zpr\u00e1vy, p\u0159es krabi\u010dku cere\u00e1li\u00ed, kterou si p\u0159e\u010dtete, kdy\u017e je\u0161t\u011b trochu sp\u00edte u sn\u00eddan\u011b, p\u0159es spoty v r\u00e1diu, kdy\u017e \u0159\u00edd\u00edte, p\u0159es billboardy nebo videa, kter\u00e1 potk\u00e1v\u00e1te na ulici, kdy\u017e jdete, a\u017e po reklamy, kdy\u017e si hrajete na tabletu. Ve v\u00fd\u010dtu by se dalo pokra\u010dovat opravdu dlouho. <\/p>\n

Ka\u017ed\u00fd den n\u00e1s bombarduj\u00ed tis\u00edce zpr\u00e1v a kter\u00e9 z nich si pamatujete?<\/p>\n

Efektivn\u00ed zapojen\u00ed spot\u0159ebitele je st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed.<\/h3>\n

B\u00fdt zapamatov\u00e1n je v nep\u0159ebern\u00e9m mno\u017estv\u00ed ka\u017edodenn\u00edch zpr\u00e1v opravdu obt\u00ed\u017en\u00fd, \u0159ekl bych a\u017e tit\u00e1nsk\u00fd v\u00fdkon.<\/p>\n

Obecn\u011b plat\u00ed, \u017ee si n\u011bco pamatujeme bu\u010f proto, \u017ee to v ur\u010dit\u00e9m okam\u017eiku pot\u0159ebujeme, nebo proto, \u017ee n\u00e1s to dojalo, a proto to v n\u00e1s zanechalo obzvl\u00e1\u0161\u0165 silnou vzpom\u00ednku.<\/p>\n

Uvedu dva p\u0159\u00edklady: Cht\u011bl bych si koupit f\u00e9n, a tak jdu hledat v\u0161echny informace o tomto konkr\u00e9tn\u00edm p\u0159edm\u011btu. P\u0159ejdu na Google, pak za\u010dnu porovn\u00e1vat zna\u010dky, hled\u00e1m ceny, \u010dtu recenze… Pokud mezit\u00edm naraz\u00edm na reklamu na nosi\u010d vzduchu, ur\u010dit\u011b j\u00ed v\u011bnuji pozornost a se z\u00e1jmem si ji prohl\u00e9dnu; v tu konkr\u00e9tn\u00ed chv\u00edli jsem citliv\u00fd na \u0159adu sd\u011blen\u00ed, proto\u017ee m\u00e1m konkr\u00e9tn\u00ed pot\u0159ebu. Kdy\u017e tato pot\u0159eba skon\u010d\u00ed, skon\u010d\u00ed i m\u016fj z\u00e1jem o dan\u00e9 t\u00e9ma. <\/p>\n

Nebo: jsem pozv\u00e1n na aperitiv po\u0159\u00e1dan\u00fd zna\u010dkou f\u00e9nix\u016f, kde \u0161\u00e9fkucha\u0159 p\u0159ipravuje vynikaj\u00edc\u00ed kanapky z nejnov\u011bj\u0161\u00edho modelu, kter\u00fd byl pr\u00e1v\u011b uveden na trh, a tent\u00fd\u017e ve\u010der je hostem zn\u00e1m\u00fd sportovec nebo odborn\u00edk na v\u00fd\u017eivu, kter\u00fd hovo\u0159\u00ed o v\u00fdhod\u00e1ch vyv\u00e1\u017een\u00e9 stravy a o tom, jak p\u0159ipravovat zdrav\u00e1 j\u00eddla i s t\u00edmto typem kuchy\u0148sk\u00e9ho p\u0159\u00edslu\u0161enstv\u00ed. Ve\u010der je z\u00e1bavn\u00fd a p\u0159\u00edjemn\u00fd, t\u00e9ma i osoba, kter\u00e1 ho prezentuje, m\u011b zaujmou, m\u00e1m mo\u017enost ochutnat n\u011bkter\u00e9 dobr\u00e9 v\u00fdrobky, kter\u00e9 si t\u0159eba p\u0159i prvn\u00ed ve\u010de\u0159i s p\u0159\u00e1teli zopakuji. Ur\u010dit\u011b ve mn\u011b ten ve\u010der podn\u00edt\u00ed touhu si dan\u00fd v\u00fdrobek okam\u017eit\u011b koupit nebo si na n\u011bj vzpomenu, a\u017e se naskytne p\u0159\u00edle\u017eitost si ho cht\u00edt koupit. <\/p>\n

Proto vstupuj\u00ed do hry spole\u010dnosti zab\u00fdvaj\u00edc\u00ed se z\u00e1\u017eitkov\u00fdm marketingem<\/strong>: jejich c\u00edlem je snaha o co nejp\u0159\u00edm\u011bj\u0161\u00ed kontakt spot\u0159ebitele\/z\u00e1kazn\u00edka se zna\u010dkou prost\u0159ednictv\u00edm vytv\u00e1\u0159en\u00ed \u017eiv\u00fdch, odli\u0161n\u00fdch a jedine\u010dn\u00fdch z\u00e1\u017eitk\u016f. Tyto z\u00e1\u017eitky zp\u016fsobuj\u00ed, \u017ee mezi zna\u010dkou a spot\u0159ebitelem vznik\u00e1 hlubok\u00e9 emocion\u00e1ln\u00ed pouto, kter\u00e9 zahrnuje emoce a kognitivn\u00ed schopnosti – tedy v\u0161echny procesy c\u00edt\u011bn\u00ed, uchov\u00e1v\u00e1n\u00ed, pro\u017e\u00edv\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed informac\u00ed. <\/p>\n

Toto pouto zp\u016fsob\u00ed, \u017ee si z\u00e1kazn\u00edk\/spot\u0159ebitel zna\u010dku pozitivn\u011b zapamatuje, nap\u0159\u00edklad p\u0159i n\u00e1kupu, a d\u00e1 j\u00ed p\u0159ednost p\u0159ed jin\u00fdm stejn\u00fdm v\u00fdrobkem, ke kter\u00e9mu v\u0161ak nem\u00e1 \u017e\u00e1dn\u00fd zvl\u00e1\u0161tn\u00ed vztah.<\/p>\n

Z\u00e1\u017eitkov\u00fd marketing <\/strong>slou\u017e\u00ed zna\u010dce k tomu, aby se stala rozpoznatelnou uprost\u0159ed oce\u00e1nu sd\u011blen\u00ed v\u0161ech ostatn\u00edch.<\/p>\n

Jak\u00e9 slu\u017eby <\/strong>z\u00e1\u017eitkov\u00e9ho marketingu<\/strong> tedy mohou agentury firm\u00e1m nab\u00eddnout?<\/h3>\n

Sv\u011bt z\u00e1\u017eitkov\u00fdch marketingov\u00fdch agentur<\/strong> je rozs\u00e1hl\u00fd. Nab\u00edzen\u00e9 slu\u017eby jsou rozmanit\u00e9 a zahrnuj\u00ed r\u016fzn\u00e1 odv\u011btv\u00ed. Obecn\u011b lze \u0159\u00edci, \u017ee neexistuje \u017e\u00e1dn\u00fd pevn\u011b stanoven\u00fd form\u00e1t, kter\u00fd agentury sv\u00fdm klient\u016fm navrhuj\u00ed; jedn\u00e1 se o projekty \u0161it\u00e9 na m\u00edru ad-hoc pro ka\u017ed\u00e9ho jednotliv\u00e9ho klienta. <\/p>\n

Ve skute\u010dnosti existuje mnoho r\u016fzn\u00fdch typ\u016f z\u00e1\u017eitk\u016f, kter\u00e9 mohou pozitivn\u011b a p\u0159\u00edmo zapojit c\u00edlovou skupinu a z\u00e1vis\u00ed na jej\u00edch v\u00e1\u0161n\u00edch. Agentura pak spole\u010dnosti navrhne r\u016fzn\u00e9 mo\u017enosti na z\u00e1klad\u011b jej\u00edch c\u00edl\u016f, c\u00edlov\u00e9 skupiny a rozpo\u010dtu. <\/p>\n

Ur\u010dit\u011b jste se \u010dasto setkali s propaga\u010dn\u00edmi st\u00e1nky (bu\u010f na tranzitn\u00edch m\u00edstech a m\u00edstech setk\u00e1v\u00e1n\u00ed, jako jsou n\u00e1m\u011bst\u00ed, ulice, n\u00e1dra\u017e\u00ed, nebo uvnit\u0159 n\u00e1kupn\u00edch center \u010di obcho\u010f\u00e1k\u016f, pokud ne p\u0159\u00edmo v obchodech), kde si m\u016f\u017eete v\u00fdrobky p\u0159\u00edmo vyzkou\u0161et nebo se z\u00fa\u010dastnit z\u00e1bavn\u00fdch a hrav\u00fdch aktivit s cenami \u010di gadgety jako d\u00e1rky.<\/p>\n

Coca Cola, Red Bull, Heineken, Nike a Adidas jsou jen n\u011bkter\u00e9 ze zna\u010dek, kter\u00e9 jsou velmi aktivn\u00ed v aktivit\u00e1ch zapojen\u00ed, a to jak skute\u010dn\u00fdch, tak virtu\u00e1ln\u00edch. Od p\u0159\u00edm\u00e9ho testov\u00e1n\u00ed produkt\u016f, jako jsou boty na b\u011bh\u00e1n\u00ed nebo hran\u00ed fotbalu, p\u0159es hern\u00ed simul\u00e1tory, skute\u010dn\u00e9 \u017eiv\u00e9 fitness aktivity a\u017e po DJ sety s hudbou a z\u00e1bavou. Kosmetick\u00e9 zna\u010dky \u010dasto nab\u00edzej\u00ed l\u00ed\u010den\u00ed se slavn\u00fdmi viz\u00e1\u017eisty p\u0159i prezentaci nov\u00fdch kolekc\u00ed; na konci l\u00ed\u010den\u00ed v\u00e1s jist\u011b zl\u00e1kaj\u00ed ke koupi produkty, kter\u00e9 byly pou\u017eity k tomu, abyste byli kr\u00e1sn\u00ed. <\/p>\n

Agentura, a\u0165 u\u017e je \u0161pi\u010dkovou agenturou z\u00e1\u017eitkov\u00e9ho marketingu<\/strong>, nebo ne, je p\u0159i vytv\u00e1\u0159en\u00ed ad-hoc aktivit pro zna\u010dky rozmazlen\u00e1.<\/p>\n

A jak se v t\u00e9to oblasti stav\u00ed ke sportu? Nab\u00edzej\u00ed sportovn\u00ed marketingov\u00e9 agentury tak\u00e9 slu\u017eby z\u00e1\u017eitkov\u00e9ho marketingu<\/strong>? <\/h3>\n

Sport je vynikaj\u00edc\u00edm zdrojem, z n\u011bho\u017e lze organizovat mnoho r\u016fzn\u00fdch z\u00e1\u017eitkov\u00fdch marketingov\u00fdch<\/strong> aktivit. Pro\u010d?<\/p>\n

P\u0159edev\u0161\u00edm proto, \u017ee sport je v\u00e1\u0161e\u0148. Zaj\u00edm\u00e1 a zapojuje miliardy lid\u00ed na cel\u00e9m sv\u011bt\u011b. Proto jak\u00fdkoli z\u00e1\u017eitek spojen\u00fd se sportem v\u017edy vyvol\u00e1v\u00e1 velkou p\u0159ita\u017elivost a dok\u00e1\u017ee z\u00e1kazn\u00edka\/spot\u0159ebitele hluboce zaujmout. <\/p>\n

Vezm\u011bte si nap\u0159\u00edklad, \u017ee mistrovstv\u00ed sv\u011bta ve fotbale v roce 2018 sledovalo 3,572 miliardy lid\u00ed; jen fin\u00e1le Francie-Chorvatsko 1,12 miliardy lid\u00ed*.<\/p>\n

Pokud jde o Formuli 1<\/a>, kumulativn\u00ed televizn\u00ed sledovanost sez\u00f3ny 2021 \u010dinila 1,55 miliardy div\u00e1k\u016f a 445 milion\u016f unik\u00e1tn\u00edch div\u00e1k\u016f. Fin\u00e1le sezony v Ab\u00fa Zab\u00ed bylo nejsledovan\u011bj\u0161\u00edm z\u00e1vodem sezony s v\u00edce ne\u017e 107,8 milionu div\u00e1k\u016f**. <\/p>\n

Je tedy z\u0159ejm\u00e9, \u017ee jak\u00e1koli z\u00e1\u017eitkov\u00e1 aktivita zahrnuj\u00edc\u00ed tyto nebo jin\u00e9 popul\u00e1rn\u00ed sporty vzbud\u00ed velk\u00fd z\u00e1jem ve\u0159ejnosti.<\/p>\n

Sportovn\u00ed marketingov\u00e1 agentura m\u016f\u017ee b\u00fdt tak\u00e9agenturou pro z\u00e1\u017eitkov\u00e9 akce<\/strong>.<\/h3>\n

P\u0159\u00edklad? Pohostinnost <\/strong>b\u011bhem velk\u00fdch sportovn\u00edch ud\u00e1lost\u00ed. <\/p>\n

Firmy mohou sportovn\u00ed akce vyu\u017e\u00edt jako ceny do sout\u011b\u017e\u00ed nebo motiva\u010dn\u00edch aktivit. Mo\u017enost nav\u0161t\u00edvit v\u00fdznamnou sportovn\u00ed ud\u00e1lost je jist\u011b nezapomenuteln\u00fdm z\u00e1\u017eitkem, kter\u00fd zanech\u00e1 trval\u00fd dojem. <\/p>\n

Lze si vybrat mezi r\u016fzn\u00fdmi \u00farovn\u011bmi odbornosti v z\u00e1vislosti na rozpo\u010dtov\u00fdch mo\u017enostech spole\u010dnost\u00ed a c\u00edlov\u00e9 skupin\u011b.<\/p>\n

Nap\u0159\u00edklad ve Formuli 1 nebo MotoGP jsou k dispozici pohostinsk\u00e9<\/strong> z\u00f3ny, kde mohou b\u00fdt host\u00e9 p\u0159ij\u00edm\u00e1ni a baveni v exkluzivn\u00edm prost\u0159ed\u00ed, s privilegovan\u00fdm v\u00fdhledem na start z\u00e1vod\u016f a \u0159adou „\u017eiv\u00fdch z\u00e1\u017eitk\u016f“ ur\u010den\u00fdch v\u00fdhradn\u011b pro hosty.<\/p>\n

Tot\u00e9\u017e plat\u00ed pro firemn\u00ed poho\u0161t\u011bn\u00ed<\/strong> ve fotbale nebo tenise: vyhrazen\u00e9 prostory s prvot\u0159\u00eddn\u00edm z\u00e1zem\u00edm, kde si host\u00e9 mohou vychutnat sport, kter\u00fd miluj\u00ed, na\u017eivo a za\u017e\u00edt jedine\u010dn\u00fd z\u00e1\u017eitek.<\/p>\n

Nemluv\u011b o mo\u017enosti setkat se v n\u011bkter\u00fdch p\u0159\u00edpadech se sv\u00fdm sportovn\u00edm idolem a z\u00edskat autogram nebo fotografii: spole\u010dnost, kter\u00e1 v\u00e1m tento z\u00e1\u017eitek zprost\u0159edkuje, bude m\u00edt v srdci fanou\u0161ka nav\u017edy jedine\u010dnou a v\u00fdjime\u010dnou vzpom\u00ednku.<\/p>\n

Stalo se n\u00e1m nap\u0159\u00edklad, \u017ee jsme uspo\u0159\u00e1dali speci\u00e1ln\u00ed v\u00edkendy pro klienty spole\u010dnosti, kte\u0159\u00ed maj\u00ed velmi r\u00e1di ly\u017eov\u00e1n\u00ed a tenis: v prvn\u00edm p\u0159\u00edpad\u011b jsme uspo\u0159\u00e1dali v\u00edkend na sn\u011bhu se slavn\u00fdm ly\u017ea\u0159sk\u00fdm \u0161ampionem, kter\u00fd str\u00e1vil dny na svaz\u00edch ly\u017eov\u00e1n\u00edm s hosty. Ve druh\u00e9m p\u0159\u00edpad\u011b skute\u010dn\u00e9 tenisov\u00e9 kliniky se slavn\u00fdm tenistou. V obou p\u0159\u00edpadech si \u00fa\u010dastn\u00edci odnesli zvl\u00e1\u0161tn\u00ed a jedine\u010dn\u00fd z\u00e1\u017eitek, kter\u00fd si budou nav\u017edy pamatovat. <\/p>\n

Vazba vytvo\u0159en\u00e1 s hostitelskou zna\u010dkou nem\u016f\u017ee b\u00fdt hlub\u0161\u00ed.<\/p>\n

Vzpome\u0148te si ale tak\u00e9 na v\u0161echny aktivity, kter\u00e9 se na sportovn\u00edch akc\u00edch po\u0159\u00e1daj\u00ed pro ve\u0159ejnost. Sponzo\u0159i akc\u00ed jsou p\u0159\u00edtomni s propaga\u010dn\u00edmi plochami, kde prob\u00edhaj\u00ed nejr\u016fzn\u011bj\u0161\u00ed aktivity, do nich\u017e se zapojuj\u00ed fanou\u0161ci. Pokud jste byli na fin\u00e1le ATP<\/strong> v Tur\u00edn\u011b, byla tam skute\u010dn\u00e1 vesnice, kde se fanou\u0161ci i nefanou\u0161ci mohli dostat do kontaktu se zna\u010dkami a sv\u011btem tenisu; hry, propaga\u010dn\u00ed akce, fotografie s n\u011bkter\u00fdmi tenisty, testov\u00e1n\u00ed produkt\u016f. <\/p>\n

U p\u0159\u00edle\u017eitosti wimbledonsk\u00e9ho<\/strong> turnaje uspo\u0159\u00e1dali sponzo\u0159i, jako jsou Pimm’s a Lacoste<\/strong>, na r\u016fzn\u00fdch m\u00edstech Lond\u00fdna speci\u00e1ln\u00ed div\u00e1ck\u00e9 z\u00f3ny s obrazovkami, m\u00edsty k sezen\u00ed a z\u00e1bavou pro ty, kte\u0159\u00ed cht\u011bli sledovat z\u00e1pasy turnaje ve spole\u010dnosti a na\u017eivo.<\/p>\n

Pokud jste firma nebo zna\u010dka a chcete aktivn\u011b a hloub\u011bji zapojit sv\u00e9 c\u00edlov\u00e9 publikum, zapojte agenturu, kter\u00e1 v\u00e1s podpo\u0159\u00ed, p\u0159\u00edpadn\u011b najd\u011bte agenturu, kter\u00e1 nejl\u00e9pe odpov\u00edd\u00e1 va\u0161im pot\u0159eb\u00e1m, co\u017e nemus\u00ed b\u00fdt nejlep\u0161\u00ed agentura pro z\u00e1\u017eitkov\u00fd marketing<\/strong>.<\/p>\n

Pokud v\u00e1s sport zaj\u00edm\u00e1, nev\u00e1hejte n\u00e1s kontaktovat.<\/p>\n

 <\/p>\n

 <\/p>\n

*Publicis Media Sport & Entertainment (PMSE) od ofici\u00e1ln\u00edch televizn\u00edch auditorsk\u00fdch agentur na trz\u00edch prost\u0159ednictv\u00edm dr\u017eitel\u016f medi\u00e1ln\u00edch pr\u00e1v FIFA (MRL).<\/p>\n

https:\/\/www.fifa.com\/tournaments\/mens\/worldcup\/2018russia\/media-releases\/more-than-half-the-world-watched-record-breaking-2018-world-cup<\/p>\n

 <\/p>\n

** Formule 1 a Motorsport.com<\/p>\n

https:\/\/www.motorsport.com\/f1\/news\/f1-reports-rise-tv-audience-as-108m-watch-abu-dhabi-finale\/8250354\/#:~:text=The%20cumulative%20TV%20audience%20of,drawing%20in%20107.8m%20viewers<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sly\u0161\u00edme o n\u011bm \u010dasto a je to jist\u011b velmi obl\u00edben\u00e1 oblast marketingu, zejm\u00e9na p\u0159ed pandemi\u00ed, kdy neexistovala \u017e\u00e1dn\u00e1 omezen\u00ed a soci\u00e1ln\u00ed odstup. Co je ale p\u0159esn\u011b z\u00e1\u017eitkov\u00fd marketing a \u010d\u00edm konkr\u00e9tn\u011b se zab\u00fdvaj\u00ed tzv. z\u00e1\u017eitkov\u00e9 marketingov\u00e9 agentury? Z\u00e1\u017eitkov\u00fd marketing je marketingov\u00e1 strategie, jej\u00edm\u017e c\u00edlem je p\u0159\u00edm\u00e9, aktivn\u00ed a kreativn\u00ed zapojen\u00ed spot\u0159ebitele s c\u00edlem vytvo\u0159it zvl\u00e1\u0161tn\u00ed […]<\/p>\n","protected":false},"author":17,"featured_media":192712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20238],"tags":[],"class_list":["post-295417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nZ\u00e1\u017eitkov\u00e1 marketingov\u00e1 agentura - RTR Sports Marketing<\/title>\n<meta name=\"description\" content=\"Jak zanechat nesmazateln\u00e9 vzpom\u00ednky na svou zna\u010dku t\u00edm, \u017ee co nejaktivn\u011bji zapoj\u00edte c\u00edlovou skupinu? 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