{"id":295656,"date":"2025-07-09T17:06:24","date_gmt":"2025-07-09T15:06:24","guid":{"rendered":"https:\/\/rtrsports.com\/sbirka-mirco-lazzari-umelecka-sportovni-fotografie-se-stava-nft\/"},"modified":"2025-07-09T17:11:52","modified_gmt":"2025-07-09T15:11:52","slug":"sbirka-mirco-lazzari-umelecka-sportovni-fotografie-se-stava-nft","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/the-mirco-lazzari-collection-the-photography-sports-author-becomes-nft\/","title":{"rendered":"Sb\u00edrka Mirco Lazzari: Autorsk\u00e1 sportovn\u00ed fotografie v NFT"},"content":{"rendered":"<h2>Mirco Lazzari, Stargraph a RTR Sports Marketing uv\u00e1d\u011bj\u00ed na trh prvn\u00ed non Fungible Token v\u011bnovan\u00fd fotografii z motorsportu: um\u011bn\u00ed, sport a technologie otev\u00edraj\u00ed dve\u0159e do budoucnosti.<\/h2>\n<p>Naz\u00fdvaj\u00ed se <strong>NFT<\/strong>, tj. <em>non-fungible tokens <\/em>, a jsou odpov\u011bd\u00ed na ot\u00e1zku, kter\u00e1 se v posledn\u00edch letech stala \u00fast\u0159edn\u00ed: jak bezpe\u010dn\u011b, rychle a sd\u00edlen\u011b zape\u010detit, ov\u011b\u0159it a vym\u011bnit digit\u00e1ln\u00ed obsah?<\/p>\n<p>D\u00edky blockchainu jsou<em>&#8222;nifties&#8220;<\/em>&#8211; tak se jim tak\u00e9 p\u0159ezd\u00edv\u00e1 &#8211; \u0161ifrovan\u00e9 tokeny, kter\u00e9 umo\u017e\u0148uj\u00ed jedine\u010dn\u00e9 z\u00edsk\u00e1n\u00ed a identifikaci jak\u00e9hokoli typu m\u00e9dia, od obr\u00e1zku po p\u00edse\u0148, od um\u011bleck\u00e9ho d\u00edla po video.<\/p>\n<p>Nehmatateln\u00e9 tokeny se pou\u017e\u00edvaj\u00ed k vytv\u00e1\u0159en\u00ed ov\u011b\u0159iteln\u00e9ho digit\u00e1ln\u00edho nedostatku, jedine\u010dn\u00fdch digit\u00e1ln\u00edch objekt\u016f, jako je nap\u0159\u00edklad kryptom\u011bna, sb\u011bratelsk\u00e9 p\u0159edm\u011bty v digit\u00e1ln\u00edm form\u00e1tu, kter\u00e9 lze vym\u011bnit a prodat na trhu s digit\u00e1ln\u00edm um\u011bn\u00edm.<\/p>\n<p>P\u0159edstavuj\u00ed novou hranici ve sb\u011bru autorsk\u00fdch pr\u00e1v, proto\u017ee jsou schopny prok\u00e1zat pravost a vlastnictv\u00ed digit\u00e1ln\u00edho d\u00edla.<\/p>\n<p>Tento nehmotn\u00fd, ale velmi siln\u00fd technologick\u00fd n\u00e1stroj, kter\u00fd dnes za\u017e\u00edv\u00e1 mimo\u0159\u00e1dn\u00fd rozmach, se nyn\u00ed setk\u00e1v\u00e1 s dokonalost\u00ed autorsk\u00e9 sportovn\u00ed fotografie d\u00edky &#8222;The Mirco Lazzari Collection&#8220;, projektu spojuj\u00edc\u00edmu <strong>Mirco Lazzari<\/strong>, <strong>Stargraph<\/strong> a <strong>RTR Sports Marketing<\/strong>.<\/p>\n<p>Od 15. \u010dervence 2021 budou k dispozici na adrese <a href=\"https:\/\/nft.stargraph.it\/\"><strong>Stargraph<\/strong><\/a> prvn\u00ed NFT, kter\u00e9 slavn\u00fd fotograf z Imoly vyd\u00e1v\u00e1 v tomto inovativn\u00edm a poutav\u00e9m form\u00e1tu.<\/p>\n<p>N\u011bkter\u00e9 konkr\u00e9tn\u00ed z\u00e1b\u011bry se tak stanou sb\u00edrkami s omezen\u00fdm n\u00e1kladem n\u011bkolika kus\u016f a budou shroma\u017e\u010fovat to nejlep\u0161\u00ed ze sv\u011bta motoristick\u00e9ho sportu, od <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\"><strong>MotoGP<\/strong><\/a> a\u017e po <strong>Formuli 1<\/strong>, p\u0159es <strong>rallye<\/strong> a <strong>World Superbike<\/strong> a mnoho dal\u0161\u00edho, a vytvo\u0159\u00ed tak nev\u00eddanou, vz\u00e1cnou sb\u00edrku schopnou spojit emoce um\u011bn\u00ed s mimo\u0159\u00e1dnou v\u00e1\u0161n\u00ed pro sport a nov\u00fdmi v\u00fdkonn\u00fdmi technologiemi, kter\u00e9 jsou dnes k dispozici.<\/p>\n<p>Je to poprv\u00e9, co se u n\u00e1s fotografie, sport a digit\u00e1ln\u00ed sv\u011bt takto spojily: NFT <strong>Mirca Lazzariho<\/strong> nejsou pouh\u00fdm pohledem do budoucnosti, ale sp\u00ed\u0161e konkr\u00e9tn\u00edm n\u00e1strojem, kter\u00fd upev\u0148uje formu vyj\u00e1d\u0159en\u00ed a komunikace, kter\u00e1 dnes je\u0161t\u011b nikdy nebyla tak d\u016fle\u017eit\u00e1.<\/p>\n<p>Mirco Lazzari okouzluje a vypr\u00e1v\u00ed sv\u011bt sjezdovek sv\u00fdm objektivem ji\u017e od roku 1989. Jeho pohled je v\u017edy sv\u011b\u017e\u00ed, jin\u00fd, zam\u011b\u0159en\u00fd na vypr\u00e1v\u011bn\u00ed, kter\u00e9 je v\u00edce poezi\u00ed ne\u017e pouh\u00fdm vypr\u00e1v\u011bn\u00edm. Jeho nezam\u011bniteln\u00fd styl mu vynesl n\u011bkolik mezin\u00e1rodn\u00edch cen a ocen\u011bn\u00ed v nejlep\u0161\u00edch dvoukolov\u00fdch a \u010dty\u0159kolov\u00fdch s\u00e9ri\u00edch a tak\u00e9 roli ambasadora spole\u010dnosti Nikon ve sportovn\u00edm odv\u011btv\u00ed.  <\/p>\n<p>Jsou to <a href=\"https:\/\/rtrsports.com\/cs\/\"><strong>RTR Sports Marketing<\/strong><\/a> a jej\u00ed zakladatel <strong>Riccardo Taf\u00e0<\/strong>, aby si p\u0159edstavili spojen\u00ed Lazzariho velkolep\u00fdch sn\u00edmk\u016f s my\u0161lenkou Non Fungible Token: oblouk, kter\u00fd lze uzav\u0159\u00edt pouze s partnerem s velk\u00fdmi zku\u0161enostmi a kreativitou ve sv\u011bt\u011b webov\u00e9ho a digit\u00e1ln\u00edho marketingu.<\/p>\n<p>&#8222;Okam\u017eit\u011b jsme byli r\u00e1di, \u017ee se m\u016f\u017eeme pod\u00edlet na tomto projektu,&#8220; \u0159\u00edk\u00e1 <strong>Michele Imbimbo<\/strong>, spoluzakladatel spole\u010dnosti <strong>Stargraph<\/strong>. Projekt, kter\u00fd dok\u00e1\u017ee spojit mezin\u00e1rodn\u00ed ambice na\u0161\u00ed spole\u010dnosti a to nejlep\u0161\u00ed ze sportovn\u00ed fotografie, a vytvo\u0159it tak v It\u00e1lii jedine\u010dn\u00fd produkt, kter\u00fd je na \u0161pi\u010dce v oblasti techniky, sportu a um\u011bn\u00ed&#8220;.<\/p>\n<p><strong>Mirco Lazzari<\/strong> ho dopl\u0148uje: &#8222;V\u011b\u0159\u00edme, \u017ee ka\u017ed\u00fd digit\u00e1ln\u00ed produkt m\u00e1 hodnotu pouze tehdy, pokud je napln\u011bn v\u00fdznamem, kter\u00fd je p\u0159edev\u0161\u00edm emocion\u00e1ln\u00ed a kulturn\u00ed. Dvoulet\u00e9 NFT (a dal\u0161\u00ed) n\u00e1m poprv\u00e9 v na\u0161\u00ed digit\u00e1ln\u00ed historii umo\u017e\u0148uj\u00ed vykrystalizovat okam\u017eik, u\u010dinit hmatateln\u00fdm to, co bylo d\u0159\u00edve nehmatateln\u00e9. V j\u00e1dru v\u0161ak pot\u0159ebujeme obsah, n\u011bco, co dok\u00e1\u017ee pohnout city a vystihnout gesto, v\u00fdjime\u010dn\u00fd okam\u017eik.&#8220;<\/p>\n<p>Prvn\u00ed NFT z<strong>kolekce &#8222;The Mirco Lazzari Collection&#8220;<\/strong>jsou k dispozici v limitovan\u00e9 edici od \u010dtvrtka 15. \u010dervence na https:\/\/nft.stargraph.it\/.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mirco Lazzari, Stargraph a RTR Sports Marketing uv\u00e1d\u011bj\u00ed na trh prvn\u00ed non Fungible Token v\u011bnovan\u00fd fotografii z motorsportu: um\u011bn\u00ed, sport a technologie otev\u00edraj\u00ed dve\u0159e do budoucnosti. Naz\u00fdvaj\u00ed se NFT, tj. non-fungible tokens , a jsou odpov\u011bd\u00ed na ot\u00e1zku, kter\u00e1 se v posledn\u00edch letech stala \u00fast\u0159edn\u00ed: jak bezpe\u010dn\u011b, rychle a sd\u00edlen\u011b zape\u010detit, ov\u011b\u0159it a vym\u011bnit digit\u00e1ln\u00ed [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":192313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20238],"tags":[],"class_list":["post-295656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sb\u00edrka Mirco Lazzari: Sportovn\u00ed fotografie v NFT<\/title>\n<meta name=\"description\" content=\"Mirco 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