{"id":295775,"date":"2025-07-10T10:00:10","date_gmt":"2025-07-10T08:00:10","guid":{"rendered":"https:\/\/rtrsports.com\/sponzoring-motoristickeho-sportu-a-zapojeni-fanousku\/"},"modified":"2025-07-10T10:08:50","modified_gmt":"2025-07-10T08:08:50","slug":"sponzoring-motoristickeho-sportu-a-zapojeni-fanousku","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-engagement\/","title":{"rendered":"Sponzoring motoristick\u00e9ho sportu a zapojen\u00ed fanou\u0161k\u016f"},"content":{"rendered":"<h2><strong>Mohu zapojit fanou\u0161ky na trati b\u011bhem z\u00e1vodn\u00edho t\u00fddne MotoGP?<\/strong><\/h2>\n<p><strong>V lo\u0148sk\u00e9m roce nav\u0161t\u00edvilo 18 z\u00e1vod\u016f \u0161ampion\u00e1tu MotoGP v\u00edce ne\u017e 2 660 000 div\u00e1k\u016f<\/strong>. V <strong>pr\u016fm\u011bru bylo na ka\u017ed\u00e9m z\u00e1vod\u011b v\u00edce ne\u017e 148 000 lid\u00ed<\/strong>: p\u0159ev\u00e1\u017en\u011b mu\u017e\u016f (80 %), z nich\u017e v\u011bt\u0161ina byla mlad\u0161\u00ed 35 let. 83 % z nich prohl\u00e1silo, \u017ee maj\u00ed tendenci vybrat si zna\u010dku, proto\u017ee si ji spojuj\u00ed s MotoGP*.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-18669 alignright\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/tim-trad-587640-unsplash-1.jpg\" alt=\"zapojen\u00ed do motoristick\u00e9ho sportu\" width=\"300\" height=\"200\" \/>Nen\u00ed t\u0159eba dod\u00e1vat, \u017ee nejen\u017ee je mo\u017en\u00e9 prov\u00e9st<a href=\"https:\/\/rtrsports.com\/cs\/portfolio_category\/akce-prohlidky-a-propagace-v-obchodnim-centru\/\"> n\u011bkter\u00e9 aktivity, kter\u00e9 zapoj\u00ed \u00fa\u010dastn\u00edky p\u0159\u00edmo na z\u00e1vodi\u0161ti<\/a>, ale tyto aktivace na m\u00edst\u011b by m\u011bly hr\u00e1t hlavn\u00ed roli v ka\u017ed\u00e9m sponzorsk\u00e9m programu.<\/p>\n<h3>Co pot\u0159ebujete k tomu, abyste mohli na trati uspo\u0159\u00e1dat marketingovou aktivitu?<\/h3>\n<p>&#8211; P\u0159edev\u0161\u00edm mus\u00edte b\u00fdt partnerem \u0161ampion\u00e1tu, a to bu\u010f sponzorov\u00e1n\u00edm n\u011bkter\u00e9ho z t\u00fdm\u016f, nebo b\u00fdt ofici\u00e1ln\u00edm partnerem pro sez\u00f3nu MotoGP. Pr\u00e1vo po\u0159\u00e1dat takovou aktivitu je striktn\u011b d\u00e1no z\u00fa\u010dastn\u011bn\u00fdm a je to tak spr\u00e1vn\u011b: zapojen\u00ed takto c\u00edlen\u00e9ho publika je pro partnera v\u00fdsadou a nesm\u00ed b\u00fdt znehodnoceno p\u0159\u00edtomnost\u00ed z\u00e1vodn\u00edk\u016f.<\/p>\n<p>&#8211; Pak si mus\u00edte koupit m\u00edsto ve ve\u0159ejn\u00e9m prostoru (prostor s nejv\u011bt\u0161\u00edm po\u010dtem dosa\u017eiteln\u00fdch osob). Zde si m\u016f\u017eete postavit st\u00e1nek nebo z\u0159\u00eddit sv\u00e9 prostory: od p\u00e1tku do ned\u011ble se stane domovem va\u0161\u00ed zna\u010dky (v\u00edce informac\u00ed o <a href=\"https:\/\/rtrsports.com\/en\/blog\/motogp-sponsorship-costs\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>N\u00e1klady na sponzoring MotoGP<\/strong><\/a>)<\/p>\n<p>&#8211; Navrhn\u011bte stojan vhodn\u00fd pro dan\u00fd \u00fa\u010del<\/p>\n<p>&#8211; Aktivitu podrobn\u011b napl\u00e1nujte, postarejte se o zapojen\u00ed \u00fa\u010dastn\u00edk\u016f, informa\u010dn\u00ed materi\u00e1ly a let\u00e1ky, propagaci, rozd\u00e1v\u00e1n\u00ed gadget\u016f, budov\u00e1n\u00ed datab\u00e1ze atd&#8230; B\u011bhem t\u00e9to f\u00e1ze budete neust\u00e1le ve spojen\u00ed s organiz\u00e1torem, abyste z\u00edskali v\u0161echny pot\u0159ebn\u00e9 informace a technick\u00e9 specifikace. N\u011bkter\u00e9 z nej\u010dast\u011bj\u0161\u00edch? \u010casov\u00fd harmonogram nakl\u00e1dac\u00edch\/vykl\u00e1dac\u00edch operac\u00ed, mapa are\u00e1lu, typ pr\u016fkaz\u016f pot\u0159ebn\u00fdch pro p\u0159\u00edstup na okruh&#8230;<\/p>\n<p>P\u0159i prov\u00e1d\u011bn\u00ed t\u00e9to \u010d\u00e1sti t\u00fdkaj\u00edc\u00ed se hardwaru budete muset uspo\u0159\u00e1dat i dal\u0161\u00ed \u010d\u00e1st.<\/p>\n<p>Mus\u00edte si tedy naj\u00edt zdroj:<\/p>\n<p>&#8211; Spole\u010dnost, kter\u00e1 v\u00e1m postav\u00ed v\u00e1mi navr\u017een\u00fd stojan<\/p>\n<p>&#8211; Spole\u010dnost, kter\u00e1 v\u00e1m pom\u016f\u017ee s person\u00e1ln\u00edm zaji\u0161t\u011bn\u00edm<\/p>\n<p>&#8211; N\u011bkdo, kdo \u0159e\u0161\u00ed \u010derven\u00e9 p\u00e1sky, zejm\u00e9na pokud m\u00e1te v \u00famyslu n\u011bco prodat.<\/p>\n<p>Je velmi d\u016fle\u017eit\u00e9 p\u0159edem zajistit materi\u00e1l, kter\u00fd pot\u0159ebujeme ke shrom\u00e1\u017ed\u011bn\u00ed dat pro m\u011b\u0159en\u00ed n\u00e1vratnosti investic a p\u0159\u00edpadn\u00e9 vytvo\u0159en\u00ed datab\u00e1ze.<\/p>\n<h3>Nyn\u00ed jste p\u0159ipraveni<\/h3>\n<p>St\u00e1nek je \u010dist\u00fd a nacpan\u00fd v\u0161\u00edm pot\u0159ebn\u00fdm, person\u00e1l byl instruov\u00e1n a nem\u016f\u017ee se do\u010dkat, a\u017e za\u010dne. Z\u00e1rove\u0148 jsou v\u0161ichni fanou\u0161ci va\u0161i, cht\u011bj\u00ed se zapojit, jsou dychtiv\u00ed po interakci se zna\u010dkami spojen\u00fdmi se sportem, vyu\u017eijte t\u00e9to p\u0159\u00edle\u017eitosti.<\/p>\n<p>Dr\u017ete si palce a doufejte, \u017ee nebude pr\u0161et&#8230; Ale bu\u010fte na to p\u0159ipraveni (tak\u017ee si pro jistotu v\u017edy p\u0159ipravte de\u0161tn\u00edky s logem zna\u010dky a nezapome\u0148te po\u017e\u00e1dat o zv\u00fd\u0161enou podlahu).<\/p>\n<p>Jak vid\u00edte, samotn\u00e1 operace nen\u00ed p\u0159\u00edli\u0161 slo\u017eit\u00e1. P\u0159esto je lep\u0161\u00ed, kdy\u017e ji provedou odborn\u00edci, u\u017e jen proto, aby se p\u0159ede\u0161lo b\u011b\u017en\u00fdm chyb\u00e1m, kter\u00e9 jsou p\u0159irozen\u00e9, kdy\u017e \u010del\u00edte nov\u00e9 v\u00fdzv\u011b.<\/p>\n<p>Jako v\u017edy se nezdr\u00e1hejte zeptat na jak\u00fdkoli druh informac\u00ed, kter\u00e9 byste cht\u011bli z\u00edskat. Kontaktujte n\u00e1s na <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a> nebo nav\u0161tivte <a href=\"https:\/\/rtrsports.com\/en\">rtrsports.com\/en.<\/a><\/p>\n<p>* Zdroj CSM International Gmbh<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mohu zapojit fanou\u0161ky na trati b\u011bhem z\u00e1vodn\u00edho t\u00fddne MotoGP? V lo\u0148sk\u00e9m roce nav\u0161t\u00edvilo 18 z\u00e1vod\u016f \u0161ampion\u00e1tu MotoGP v\u00edce ne\u017e 2 660 000 div\u00e1k\u016f. V pr\u016fm\u011bru bylo na ka\u017ed\u00e9m z\u00e1vod\u011b v\u00edce ne\u017e 148 000 lid\u00ed: p\u0159ev\u00e1\u017en\u011b mu\u017e\u016f (80 %), z nich\u017e v\u011bt\u0161ina byla mlad\u0161\u00ed 35 let. 83 % z nich prohl\u00e1silo, \u017ee maj\u00ed tendenci vybrat si [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-295775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponzoring v motorsportu Zapojen\u00ed RTR Sports Marketing<\/title>\n<meta name=\"description\" content=\"Zapojen\u00ed sponzor\u016f do motoristick\u00e9ho sportu: mohu zapojit fanou\u0161ky na trati b\u011bhem z\u00e1vodn\u00edho t\u00fddne MotoGP? P\u0159e\u010dt\u011bte si v\u00edce na RTR Sports Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponzoring motoristick\u00e9ho sportu a zapojen\u00ed fanou\u0161k\u016f\" \/>\n<meta property=\"og:description\" content=\"Zapojen\u00ed sponzor\u016f do motoristick\u00e9ho sportu: mohu zapojit fanou\u0161ky na trati b\u011bhem z\u00e1vodn\u00edho t\u00fddne MotoGP? P\u0159e\u010dt\u011bte si v\u00edce na RTR Sports Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/tim-trad-587640-unsplash-e1525776169418-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-engagement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-engagement\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Sponzoring motoristick\u00e9ho sportu a zapojen\u00ed fanou\u0161k\u016f\",\"datePublished\":\"2025-07-10T08:00:10+00:00\",\"dateModified\":\"2025-07-10T08:08:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-engagement\\\/\"},\"wordCount\":650,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-engagement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/tim-trad-587640-unsplash-e1525776169418-2.jpg\",\"articleSection\":[\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-engagement\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-engagement\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-engagement\\\/\",\"name\":\"Sponzoring v motorsportu Zapojen\u00ed RTR Sports Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-engagement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-engagement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/tim-trad-587640-unsplash-e1525776169418-2.jpg\",\"datePublished\":\"2025-07-10T08:00:10+00:00\",\"dateModified\":\"2025-07-10T08:08:50+00:00\",\"description\":\"Zapojen\u00ed sponzor\u016f do motoristick\u00e9ho sportu: mohu zapojit fanou\u0161ky na trati b\u011bhem z\u00e1vodn\u00edho t\u00fddne MotoGP? P\u0159e\u010dt\u011bte si v\u00edce na RTR Sports Marketing\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-engagement\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-engagement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-engagement\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/tim-trad-587640-unsplash-e1525776169418-2.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/tim-trad-587640-unsplash-e1525776169418-2.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Motorsport Sponsorship Engagement RTR Sports Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/motorsport-sponsorship-engagement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sponzoring motoristick\u00e9ho sportu a zapojen\u00ed fanou\u0161k\u016f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sponzoring v motorsportu Zapojen\u00ed RTR Sports Marketing","description":"Zapojen\u00ed sponzor\u016f do motoristick\u00e9ho sportu: mohu zapojit fanou\u0161ky na trati b\u011bhem z\u00e1vodn\u00edho t\u00fddne MotoGP? P\u0159e\u010dt\u011bte si v\u00edce na RTR Sports Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-engagement\/","og_locale":"cs_CZ","og_type":"article","og_title":"Sponzoring motoristick\u00e9ho sportu a zapojen\u00ed fanou\u0161k\u016f","og_description":"Zapojen\u00ed sponzor\u016f do motoristick\u00e9ho sportu: mohu zapojit fanou\u0161ky na trati b\u011bhem z\u00e1vodn\u00edho t\u00fddne MotoGP? P\u0159e\u010dt\u011bte si v\u00edce na RTR Sports Marketing","og_url":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-engagement\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1000,"height":667,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/tim-trad-587640-unsplash-e1525776169418-2.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Riccardo Taf\u00e0","Odhadovan\u00e1 doba \u010dten\u00ed":"3 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-engagement\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-engagement\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Sponzoring motoristick\u00e9ho sportu a zapojen\u00ed fanou\u0161k\u016f","datePublished":"2025-07-10T08:00:10+00:00","dateModified":"2025-07-10T08:08:50+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-engagement\/"},"wordCount":650,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/tim-trad-587640-unsplash-e1525776169418-2.jpg","articleSection":["Sportovn\u00ed sponzoring"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-engagement\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-engagement\/","url":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-engagement\/","name":"Sponzoring v motorsportu Zapojen\u00ed RTR Sports Marketing","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-engagement\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/tim-trad-587640-unsplash-e1525776169418-2.jpg","datePublished":"2025-07-10T08:00:10+00:00","dateModified":"2025-07-10T08:08:50+00:00","description":"Zapojen\u00ed sponzor\u016f do motoristick\u00e9ho sportu: mohu zapojit fanou\u0161ky na trati b\u011bhem z\u00e1vodn\u00edho t\u00fddne MotoGP? P\u0159e\u010dt\u011bte si v\u00edce na RTR Sports Marketing","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-engagement\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-engagement\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/tim-trad-587640-unsplash-e1525776169418-2.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/tim-trad-587640-unsplash-e1525776169418-2.jpg","width":1000,"height":667,"caption":"Motorsport Sponsorship Engagement RTR Sports Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sponsorship-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Sponzoring motoristick\u00e9ho sportu a zapojen\u00ed fanou\u0161k\u016f"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/295775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=295775"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/295775\/revisions"}],"predecessor-version":[{"id":295787,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/295775\/revisions\/295787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/189357"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=295775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=295775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=295775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}