{"id":295816,"date":"2025-07-10T11:18:41","date_gmt":"2025-07-10T09:18:41","guid":{"rendered":"https:\/\/rtrsports.com\/jezdci-tymy-a-socialni-dosah-vyhody-pro-sponzory\/"},"modified":"2025-07-10T11:18:41","modified_gmt":"2025-07-10T09:18:41","slug":"jezdci-tymy-a-socialni-dosah-vyhody-pro-sponzory","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/riders-teams-and-social-reach-benefits-for-sponsors\/","title":{"rendered":"Jezdci, t\u00fdmy a soci\u00e1ln\u00ed dosah: v\u00fdhody pro sponzory"},"content":{"rendered":"<h2 class=\"ai-optimize-6 ai-optimize-introduction\"><strong>S\u00edla soci\u00e1ln\u00edch m\u00e9di\u00ed ve sportovn\u00edm sponzoringu: MotoGP a italsk\u00e1 m\u00e9dia (aktualizace 2025)<\/strong><\/h2>\n<p class=\"ai-optimize-7 ai-optimize-introduction\">Jak\u00e1koli firemn\u00ed marketingov\u00e1 a komunika\u010dn\u00ed iniciativa je dnes v\u0161eobecn\u011b pova\u017eov\u00e1na za \u00fazce spojenou se sv\u011btem digit\u00e1ln\u00edch a soci\u00e1ln\u00edch m\u00e9di\u00ed. Pro spole\u010dnosti, kter\u00e9 usiluj\u00ed o vybudov\u00e1n\u00ed emocion\u00e1ln\u00edho spojen\u00ed se sv\u00fdm publikem, zejm\u00e9na prost\u0159ednictv\u00edm sponzoringu t\u00fdm\u016f nebo sportovc\u016f, jsou digit\u00e1ln\u00ed platformy m\u00edstem, kde se objevuj\u00ed nejv\u00fdznamn\u011bj\u0161\u00ed p\u0159\u00edle\u017eitosti a p\u0159ekvapen\u00ed. <\/p>\n<p class=\"ai-optimize-8\">V\u0161echny sportovn\u00ed hv\u011bzdy maj\u00ed obrovsk\u00e9 mno\u017estv\u00ed p\u0159\u00edznivc\u016f a platformy jako Instagram, Facebook a YouTube &#8211; jedny z nejobl\u00edben\u011bj\u0161\u00edch kan\u00e1l\u016f soci\u00e1ln\u00edch m\u00e9di\u00ed &#8211; umo\u017e\u0148uj\u00ed sportovc\u016fm a t\u00fdm\u016fm oslovit miliony lid\u00ed po cel\u00e9m sv\u011bt\u011b.<\/p>\n<p class=\"ai-optimize-9\"><strong>V\u00fdhody pro sponzory<\/strong><\/p>\n<ul>\n<li class=\"ai-optimize-10\"><strong>Masivn\u00ed dosah:<\/strong> Soci\u00e1ln\u00ed m\u00e9dia umo\u017e\u0148uj\u00ed sponzor\u016fm p\u0159\u00edstup k rozs\u00e1hl\u00e9mu publiku, kter\u00e9 \u010dasto daleko p\u0159esahuje dosah tradi\u010dn\u00edch m\u00e9di\u00ed.<\/li>\n<li class=\"ai-optimize-11\"><strong>Autentick\u00e9 zapojen\u00ed:<\/strong> Sportovci \u010dasto zve\u0159ej\u0148uj\u00ed osobn\u00ed obsah a organicky prezentuj\u00ed zna\u010dky sponzor\u016f, co\u017e je autenti\u010dt\u011bj\u0161\u00ed a fanou\u0161ci to oce\u0148uj\u00ed.<\/li>\n<li class=\"ai-optimize-12\"><strong>Virov\u00fd potenci\u00e1l:<\/strong> P\u0159\u00edsp\u011bvky mohou spustit kolob\u011bh sd\u00edlen\u00ed a p\u0159epos\u00edl\u00e1n\u00ed, co\u017e zvy\u0161uje viditelnost sponzora.<\/li>\n<li class=\"ai-optimize-13\"><strong>Strategick\u00fd obsah:<\/strong> \u00dasp\u011b\u0161n\u00e9 sponzorstv\u00ed je podporov\u00e1no digit\u00e1ln\u00edmi iniciativami a redak\u010dn\u00edmi kalend\u00e1\u0159i, kter\u00e9 maximalizuj\u00ed zapojen\u00ed a n\u00e1vratnost investic.<span><a href=\"#fn1\"><sup>[1]<\/sup><\/a><\/span>.<\/li>\n<\/ul>\n<p class=\"ai-optimize-14\"><strong>T\u00fdmy a jezdci MotoGP: Dosah soci\u00e1ln\u00edch m\u00e9di\u00ed (2025)<\/strong><\/p>\n<p class=\"ai-optimize-15\">Ekosyst\u00e9m <a href=\"https:\/\/rtrsports.com\/en\/sponsorship-in-sports-and-a-focus-on-motogp-sponsorship\/\">MotoGP<\/a> zaznamenal explozivn\u00ed n\u00e1r\u016fst digit\u00e1ln\u00ed anga\u017eovanosti, p\u0159i\u010dem\u017e samotn\u00fd \u0161ampion\u00e1t v roce 2024 p\u0159ekro\u010dil hranici 50 milion\u016f fanou\u0161k\u016f na v\u0161ech platform\u00e1ch, co\u017e je o 25 % v\u00edce ne\u017e v p\u0159edchoz\u00edm roce<span><\/span>. Nejrychleji rostouc\u00edm kan\u00e1lem z\u016fst\u00e1v\u00e1 Instagram, kde jen v roce 2024 p\u0159ibylo v\u00edce ne\u017e 1,5 milionu nov\u00fdch sleduj\u00edc\u00edch.<span><a href=\"#fn1\"><sup>[1]<\/sup><\/a><\/span>. <\/p>\n<p class=\"ai-optimize-16\">N\u00ed\u017ee je uveden aktualizovan\u00fd souhrn hlavn\u00edch t\u00fdm\u016f MotoGP a jejich jezdc\u016f pro sez\u00f3nu 2025, kter\u00fd odr\u00e1\u017e\u00ed aktu\u00e1ln\u00ed sestavy a nejnov\u011bj\u0161\u00ed dostupn\u00e9 \u00fadaje ze soci\u00e1ln\u00edch m\u00e9di\u00ed:<\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p class=\"ai-optimize-17\">T\u00fdm<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-18\">Jezdci (2025)<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-19\">V\u00fdznamn\u00ed sleduj\u00edc\u00ed jezdci (Instagram)<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-20\">Odhadovan\u00fd kombinovan\u00fd dosah na soci\u00e1ln\u00edch s\u00edt\u00edch<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-21\">Ducati Lenovo<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-22\"><strong>Francesco Bagnaia<\/strong>, <strong>Marc M\u00e1rquez<\/strong><\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-23\">Bagnaia: 1.4M, M\u00e1rquez: 7.7M<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-24\">~10M+<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-25\">Tov\u00e1rna Yamaha<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-26\"><strong>Fabio Quartararo<\/strong>, <strong>Alex Rins<\/strong><\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-27\">Quartararo: 2.2M, Rins: 0.6M<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-28\">~3M+<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-29\">Tov\u00e1rna KTM<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-30\"><strong>Brad Binder<\/strong>, <strong>Pedro Acosta<\/strong><\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-31\">Vazba: 0,4M, Acosta: 0,3M<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-32\">~0.7M+<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-33\">Tov\u00e1rna Honda<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-34\"><strong>Luca Marini<\/strong>, <strong>Joan Mir<\/strong><\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-35\">Marini: 0.6M, Mir: 0.5M<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-36\">~1.1M+<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-37\">Aprilia Racing<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-38\"><strong>Jorge Martin<\/strong>, <strong>Marco Bezzecchi<\/strong><\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-39\">Martin: 0.7M, Bezzecchi: 0.5M<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-40\">~1.2M+<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-41\">Gresini Ducati<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-42\"><strong>\u00c1lex M\u00e1rquez<\/strong>, <strong>Ferm\u00edn Aldeguer<\/strong><\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-43\">\u00c1. M\u00e1rquez: 0.6M <\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-44\">~0.6M+<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-45\">VR46 Ducati<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-46\"><strong>Franco Morbidelli<\/strong>, <strong>Fabio Di Giannantonio<\/strong><\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-47\">Morbidelli: 0.7M<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-48\">~0.7M+<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"ai-optimize-49\"><span> <\/span><\/p>\n<p class=\"ai-optimize-50\"><em>Pozn\u00e1mka: Tato \u010d\u00edsla jsou p\u0159ibli\u017en\u00e1 a odr\u00e1\u017eej\u00ed nejsledovan\u011bj\u0161\u00ed platformu (Instagram) jako ukazatel celkov\u00e9ho digit\u00e1ln\u00edho dosahu. Mnoho jezdc\u016f m\u00e1 dal\u0161\u00ed sleduj\u00edc\u00ed na Facebooku, Twitteru a YouTube. <\/em><\/p>\n<ul>\n<li class=\"ai-optimize-51\"><strong>Ofici\u00e1ln\u00ed \u00fa\u010det MotoGP:<\/strong> 17 milion\u016f sleduj\u00edc\u00edch na Instagramu k \u010dervenci 2025.<\/li>\n<\/ul>\n<p class=\"ai-optimize-52\"><strong>Srovn\u00e1n\u00ed: N\u00e1klad italsk\u00fdch novin (2025)<\/strong><\/p>\n<p class=\"ai-optimize-53\">Zat\u00edmco t\u00fdmy a jezdci MotoGP spole\u010dn\u011b oslovuj\u00ed des\u00edtky milion\u016f lid\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch, n\u00e1klad italsk\u00fdch novin st\u00e1le kles\u00e1:<\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p class=\"ai-optimize-54\">Noviny<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-55\">Ob\u011bh (kv\u011bten 2025)<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-56\">Corriere della Sera<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-57\">220,075<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-58\">La Repubblica<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-59\">136,826<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-60\">Il Sole 24 Ore<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-61\">118,301<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-62\">Avvenire<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-63\">100,031<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-64\">La Stampa<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-65\">73,205<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-66\">La Gazzetta dello Sport<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-67\">145,702<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-68\">Corriere dello Sport<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-69\">37,594<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p class=\"ai-optimize-70\">Tuttosport<\/p>\n<\/td>\n<td>\n<p class=\"ai-optimize-71\">18,383<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"ai-optimize-72\"><span> <\/span><\/p>\n<ul>\n<li class=\"ai-optimize-73\"><strong>Celkov\u00fd n\u00e1klad 56 nej\u010dten\u011bj\u0161\u00edch novin:<\/strong> 1 661 682 (leden 2025)<\/li>\n<\/ul>\n<p class=\"ai-optimize-74\"><strong>Kl\u00ed\u010dov\u00e9 poznatky pro sponzory<\/strong><\/p>\n<ul>\n<li class=\"ai-optimize-75\"><strong>Dosah p\u0159edn\u00edch jezdc\u016f a t\u00fdm\u016f MotoGP na soci\u00e1ln\u00edch s\u00edt\u00edch dalece p\u0159evy\u0161uje denn\u00ed n\u00e1klad i t\u011bch nejpopul\u00e1rn\u011bj\u0161\u00edch italsk\u00fdch novin.<\/strong><\/li>\n<li class=\"ai-optimize-76\"><strong>Sponzo\u0159i mohou tuto digit\u00e1ln\u00ed p\u0159evahu vyu\u017e\u00edt k efektivn\u011bj\u0161\u00edmu a autenti\u010dt\u011bj\u0161\u00edmu kontaktu s fanou\u0161ky ne\u017e prost\u0159ednictv\u00edm tradi\u010dn\u00edch medi\u00e1ln\u00edch kan\u00e1l\u016f.<\/strong><\/li>\n<li class=\"ai-optimize-77\"><strong>Organick\u00e1 povaha obsahu \u0159\u00edzen\u00e9ho sportovci &#8211; osobn\u00ed p\u0159\u00edsp\u011bvky, momenty ze z\u00e1kulis\u00ed a integrace zna\u010dky &#8211; vytv\u00e1\u0159\u00ed hlub\u0161\u00ed spojen\u00ed a lep\u0161\u00ed zapamatov\u00e1n\u00ed zna\u010dky.<\/strong><\/li>\n<\/ul>\n<p class=\"ai-optimize-78\"><strong>P\u0159\u00edklad<\/strong><\/p>\n<p class=\"ai-optimize-79\">Pokud sponzor spolupracuje s Ducati (Bagnaia a M\u00e1rquez), jejich spole\u010dn\u00fd digit\u00e1ln\u00ed dosah jen na Instagramu je v\u00edce ne\u017e 9 milion\u016f sleduj\u00edc\u00edch, co\u017e je t\u00e9m\u011b\u0159 65n\u00e1sobek denn\u00edho n\u00e1kladu p\u0159edn\u00edch italsk\u00fdch sportovn\u00edch novin La Gazzetta dello Sport.<\/p>\n<p class=\"ai-optimize-80\"><strong>Z\u00e1v\u011br<\/strong><\/p>\n<p class=\"ai-optimize-81\">Dominance soci\u00e1ln\u00edch m\u00e9di\u00ed v oblasti sportovn\u00edho sponzoringu je z\u0159ejm\u00e1. Spojen\u00edm s t\u00fdmy a jezdci <a href=\"http:\/\/motogp.com\">MotoGP<\/a> mohou zna\u010dky z\u00edskat p\u0159\u00edstup k rozs\u00e1hl\u00e9mu a anga\u017eovan\u00e9mu publiku, kter\u00e9 \u010dasto p\u0159ed\u010d\u00ed dosah tradi\u010dn\u00edch m\u00e9di\u00ed. Tento p\u0159\u00edstup nejen zvy\u0161uje viditelnost zna\u010dky, ale tak\u00e9 podporuje autentick\u00e9 a trval\u00e9 spojen\u00ed s fanou\u0161ky.  <\/p>\n<p class=\"ai-optimize-82\">Chcete-li se poradit, jak maximalizovat dopad sponzoringu, kontaktujte n\u00e1s na adrese <span><a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a><\/span>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00edla soci\u00e1ln\u00edch m\u00e9di\u00ed ve sportovn\u00edm sponzoringu: MotoGP a italsk\u00e1 m\u00e9dia (aktualizace 2025) Jak\u00e1koli firemn\u00ed marketingov\u00e1 a komunika\u010dn\u00ed iniciativa je dnes v\u0161eobecn\u011b pova\u017eov\u00e1na za \u00fazce spojenou se sv\u011btem digit\u00e1ln\u00edch a soci\u00e1ln\u00edch m\u00e9di\u00ed. Pro spole\u010dnosti, kter\u00e9 usiluj\u00ed o vybudov\u00e1n\u00ed emocion\u00e1ln\u00edho spojen\u00ed se sv\u00fdm publikem, zejm\u00e9na prost\u0159ednictv\u00edm sponzoringu t\u00fdm\u016f nebo sportovc\u016f, jsou digit\u00e1ln\u00ed platformy m\u00edstem, kde se objevuj\u00ed [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20239,20230,20229],"tags":[],"class_list":["post-295816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motorove-zavody","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digit\u00e1ln\u00ed efekt sponzoringu: \u0161ir\u0161\u00ed a anga\u017eovan\u011bj\u0161\u00ed publikum<\/title>\n<meta name=\"description\" content=\"V sou\u010dasn\u00e9 dob\u011b je ji\u017e zn\u00e1mo, \u017ee jak\u00e1koli marketingov\u00e1 a komunika\u010dn\u00ed iniciativa podniku je \u00fazce spojena se sv\u011btem digit\u00e1ln\u00edch a soci\u00e1ln\u00edch m\u00e9di\u00ed. 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