{"id":295946,"date":"2025-07-10T13:15:55","date_gmt":"2025-07-10T11:15:55","guid":{"rendered":"https:\/\/rtrsports.com\/sponzorovani-sportu-proc-zalezi-na-tom-kde-jste-umisteni\/"},"modified":"2025-07-10T13:20:57","modified_gmt":"2025-07-10T11:20:57","slug":"sponzorovani-sportu-proc-zalezi-na-tom-kde-jste-umisteni","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sponsoring-sport-youre-positioned-matters\/","title":{"rendered":"Sponzorov\u00e1n\u00ed sportu? Pro\u010d z\u00e1le\u017e\u00ed na tom, kde jste um\u00edst\u011bni"},"content":{"rendered":"<p>V p\u0159\u00edpad\u011b <strong>sportovn\u00edho sponzoringu<\/strong> m\u00e1 fyzick\u00e9 um\u00edst\u011bn\u00ed sponzor\u016f obrovsk\u00fd v\u00fdznam pro ur\u010den\u00ed viditelnosti a zaji\u0161t\u011bn\u00ed dobr\u00e9 n\u00e1vratnosti investic. R\u016fzn\u00e9 pozice maj\u00ed r\u016fzn\u00e9 n\u00e1klady a r\u016fznou viditelnost, co\u017e m\u016f\u017ee samoz\u0159ejm\u011b z\u00e1viset na r\u016fzn\u00fdch faktorech &#8211; nap\u0159\u00edklad na platform\u00e1ch, na kter\u00fdch budou distribuov\u00e1ny, a na popularit\u011b nebo dynamice dan\u00e9ho sportu. Ob\u011b tyto v\u011bci ur\u010duj\u00ed velikost publika a potenci\u00e1ln\u00ed dosah va\u0161\u00ed kampan\u011b. <strong> <\/strong><\/p>\n<h2><strong>Kam lze sponzora um\u00edstit? <\/strong><\/h2>\n<p>Obecn\u011b lze sponzory um\u00edstit na p\u011bt m\u00edst (neboli &#8222;makroelement\u016f&#8220;):<\/p>\n<ul>\n<li>na jezdci<\/li>\n<li>na motorce<\/li>\n<li>v gar\u00e1\u017ei, n\u00e1kladn\u00edm aut\u011b a dal\u0161\u00edch prostor\u00e1ch t\u00fdmu.<\/li>\n<li>na t\u00fdmov\u00fdch a zam\u011bstnaneck\u00fdch uniform\u00e1ch<\/li>\n<li>na komunika\u010dn\u00edch materi\u00e1lech, jako jsou webov\u00e9 str\u00e1nky, tiskov\u00e9 zpr\u00e1vy a \u010dasopisy, nebo v nich.<\/li>\n<\/ul>\n<p>Sponzor se m\u016f\u017ee objevit na jednom, v\u00edce nebo v\u0161ech t\u011bchto m\u00edstech a ka\u017ed\u00fd prvek bude pravd\u011bpodobn\u011b plnit r\u016fzn\u00e9 funkce v r\u016fzn\u00fdch obdob\u00edch sponzorsk\u00e9 kampan\u011b. Ve v\u011bt\u0161in\u011b kampan\u00ed se titul\u00e1rn\u00ed sponzor a kl\u00ed\u010dov\u00ed partne\u0159i objev\u00ed na v\u0161ech materi\u00e1lech, zat\u00edmco men\u0161\u00ed sponzorsk\u00e9 akce budou muset p\u0159irozen\u011b n\u011bkter\u00e9 z t\u011bchto ploch vylou\u010dit.<\/p>\n<h2><strong>Jak\u00e9 jsou nejviditeln\u011bj\u0161\u00ed pozice sportovn\u00edho sponzora?<\/strong><\/h2>\n<p>Ve sv\u011bt\u011b marketingu, kter\u00fd se \u0159\u00edd\u00ed v\u00fdzkumy, zpr\u00e1vami a datab\u00e1zemi, nen\u00ed pravd\u011bpodobn\u00e9, \u017ee by se p\u0159i rozhodov\u00e1n\u00ed o v\u00fdb\u011bru dalo spol\u00e9hat na instinkt. M\u00edsto toho se rozhodn\u011bte pro anal\u00fdzu, kter\u00e1 v\u00e1m m\u016f\u017ee poskytnout informovan\u00e9 rozhodnut\u00ed, je\u017e vych\u00e1z\u00ed z va\u0161ich konkr\u00e9tn\u00edch c\u00edl\u016f a rozpo\u010dtu. \u00dadaje spole\u010dnosti Clearsight o posledn\u00edm ro\u010dn\u00edku <strong>MotoGP, kter\u00e9 byly poskytnuty agentur\u00e1m a t\u00fdm\u016fm<\/strong>, jasn\u011b ukazuj\u00ed, kter\u00e9 pozice jsou u jednotliv\u00fdch jezdc\u016f a motocykl\u016f nejviditeln\u011bj\u0161\u00ed.<\/p>\n<p>Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee<strong> jezdec zviditel\u0148uje sponzory stejn\u011b, ne-li v\u00edce, ne\u017e samotn\u00e9 kolo<\/strong>. N\u00ed\u017ee uveden\u00fd kol\u00e1\u010dov\u00fd graf ze studie spole\u010dnosti Clearsight t\u00fdkaj\u00edc\u00ed se t\u00fdmu, kter\u00fd z pochopiteln\u00fdch d\u016fvod\u016f nem\u016f\u017eeme jmenovat, rozd\u011bluje v\u00e1hu zviditeln\u011bn\u00ed v pr\u016fb\u011bhu z\u00e1vodn\u00edho v\u00edkendu. Zde vid\u00edme, \u017ee pilot generuje 48 % viditelnosti, motorka 27 %, person\u00e1l 13 % a gar\u00e1\u017e 7 %.<\/p>\n<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/schermata-2018-08-01-alle-11.35.31-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-19051\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/schermata-2018-08-01-alle-11.35.31-2.png\" alt=\"um\u00edst\u011bn\u00ed sponzora\" width=\"484\" height=\"400\" \/><\/a>Je z\u0159ejm\u00e9, \u017ee se tato procenta li\u0161\u00ed t\u00fdm od t\u00fdmu a v\u00edkend od v\u00edkendu. Tento p\u0159\u00edklad v\u0161ak podtrhuje skute\u010dnost, kter\u00e1 se p\u0159\u00edli\u0161 \u010dasto podce\u0148uje: \u017ee velk\u00e1 \u010d\u00e1st zviditeln\u011bn\u00ed sponzora vznik\u00e1 b\u011bhem rozhovor\u016f, tiskov\u00fdch konferenc\u00ed a dal\u0161\u00edch okam\u017eik\u016f, p\u0159i kter\u00fdch nen\u00ed p\u0159\u00edtomna motorka.<\/p>\n<p>Mal\u00fd prostor na kombin\u00e9ze jezdce, kter\u00fd je b\u011bhem televizn\u00edho rozhovoru skv\u011ble viditeln\u00fd, m\u016f\u017ee p\u0159in\u00e9st lep\u0161\u00ed zviditeln\u011bn\u00ed ne\u017e velk\u00e9 zna\u010dky na kole. Koneckonc\u016f kolo je t\u00e9m\u011b\u0159 v\u017edy v pohybu a m\u00e1lokdy je p\u0159\u00edmo v z\u00e1b\u011bru kamery.<\/p>\n<h2><strong>Kde by se na kole m\u011blo objevit sponzorstv\u00ed? <\/strong><\/h2>\n<p>Pokud se rozhodnete um\u00edstit sv\u00e9 jm\u00e9no a logo na motocykl <strong>MotoGP <\/strong>, je d\u016fle\u017eit\u00e9 v\u011bd\u011bt, kter\u00e1 \u010d\u00e1st motocyklu bude pravd\u011bpodobn\u011b p\u0159in\u00e1\u0161et nejv\u011bt\u0161\u00ed zisk. Mohlo by se zd\u00e1t z\u0159ejm\u00e9, \u017ee nejefektivn\u011bj\u0161\u00edm \u0159e\u0161en\u00edm jsou velk\u00e1 loga na velmi velk\u00fdch ploch\u00e1ch, jako jsou boky motocykl\u016f. Nemus\u00ed to v\u0161ak b\u00fdt pravda &#8211; a ve skute\u010dnosti v\u00fdzkumy ukazuj\u00ed, \u017ee p\u0159edn\u00ed kapot\u00e1\u017e, tvo\u0159en\u00e1 oblast\u00ed kolem \u010d\u00edsla a \u010deln\u00edho skla, je nejl\u00e9pe viditeln\u00fdm m\u00edstem.<\/p>\n<p>N\u00ed\u017ee uveden\u00fd graf zkoum\u00e1 \u0161est oblast\u00ed motocyklu:<\/p>\n<ul>\n<li>P\u0159edn\u00ed kapota (\u010derven\u00e1)<\/li>\n<li>Vysok\u00e1 oblast b\u0159icha (fialov\u00e1)<\/li>\n<li>Spodn\u00ed \u010d\u00e1st b\u0159icha (oran\u017eov\u00e1)<\/li>\n<li>Ocas a n\u00e1dr\u017e (modr\u00e1)<\/li>\n<li>P\u0159edn\u00ed blatn\u00edk (\u017elut\u00fd)<\/li>\n<li>Zadn\u00ed blatn\u00edk a kyvn\u00e1 vidlice (zelen\u00e1)<\/li>\n<\/ul>\n<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/repsol-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-19050\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/repsol-3.jpg\" alt=\"sponzoring motocykl\u016f\" width=\"600\" height=\"351\" \/><\/a>V tomto p\u0159\u00edpad\u011b se kapot\u00e1\u017e pod\u00edl\u00ed na celkov\u00e9 viditelnosti motocyklu 33 %, zat\u00edmco na druh\u00e9m m\u00edst\u011b je n\u00e1dr\u017e a zadn\u00ed \u010d\u00e1st (23 %). Teprve na t\u0159et\u00edm m\u00edst\u011b je velk\u00e1 bo\u010dn\u00ed kapot\u00e1\u017e (18 %), nep\u0159\u00edli\u0161 daleko od tenk\u00e9ho p\u00e1su ve spodn\u00ed \u010d\u00e1sti (16 %). Mezit\u00edm jsou t\u00e9m\u011b\u0159 neviditeln\u00e9 oba blatn\u00edky, kter\u00e9 k celkov\u00e9mu po\u010dtu p\u0159id\u00e1vaj\u00ed 10 %.<\/p>\n<p>Kdy\u017e se zamysl\u00edme nad t\u00edm, <strong>jak je motocykl vn\u00edm\u00e1n b\u011bhem Grand Prix,<\/strong> nejsou tyto statistiky vlastn\u011b a\u017e tak p\u0159ekvapiv\u00e9. Velmi z\u0159\u00eddka se nap\u0159\u00edklad st\u00e1v\u00e1, \u017ee by byl motocykl zar\u00e1mov\u00e1n bokem v dokonale svisl\u00e9 poloze. Ve skute\u010dnosti je \u010dast\u011bj\u0161\u00ed, vzhledem k um\u00edst\u011bn\u00ed televizn\u00edch kamer, \u017ee je um\u00edst\u011bn na konci rovinek nebo pod\u00e9l zat\u00e1\u010dek. To prosp\u00edv\u00e1 p\u0159edn\u00ed \u010d\u00e1sti a n\u00edzk\u00fdm bok\u016fm, kter\u00e9 jsou p\u0159i ohybu motocyklu \u0161iroce exponov\u00e1ny.<\/p>\n<p>Tot\u00e9\u017e plat\u00ed i pro fotografie v novin\u00e1ch, \u010dasopisech a na internetu: jen velmi z\u0159\u00eddka se na ob\u00e1lce objev\u00ed vedlej\u0161\u00ed kolo. Mnohem \u010dast\u011bji se na tituln\u00ed stran\u011b objevuje sn\u00edmek p\u016fsobiv\u00e9 zat\u00e1\u010dky, kter\u00fd ukazuje talent na\u0161ich superhv\u011bzd <strong>MotoGP<\/strong>.<\/p>\n<h2><strong>Pl\u00e1nov\u00e1n\u00ed, strategie a vyhodnocov\u00e1n\u00ed sponzoringu<\/strong><\/h2>\n<p>Z tohoto \u010dl\u00e1nku je t\u0159eba si odn\u00e9st d\u016fle\u017eitost strategick\u00e9ho pl\u00e1nov\u00e1n\u00ed p\u0159i vytv\u00e1\u0159en\u00ed pl\u00e1nu <strong>sportovn\u00edho sponzoringu<\/strong>. Jestli\u017ee se \u010f\u00e1bel skr\u00fdv\u00e1 v detailu (co\u017e je), tot\u00e9\u017e je t\u0159eba \u0159\u00edci o marketingov\u00fdch v\u00fdnosech a komer\u010dn\u00edch p\u0159\u00ednosech &#8211; ty je t\u0159eba ur\u010dit po pe\u010dliv\u00e9m prostudov\u00e1n\u00ed v\u0161ech faktor\u016f, kter\u00e9 jsou ve h\u0159e.<\/p>\n<p>M\u016f\u017ee se to zd\u00e1t opa\u010dn\u00e9, ale je jasn\u00e9, \u017ee v oblasti <strong>sponzoringu motorsportu<\/strong> neznamen\u00e1 v\u011bt\u0161\u00ed v\u017edy lep\u0161\u00ed. P\u0159i umis\u0165ov\u00e1n\u00ed loga sponzora existuj\u00ed chytr\u00e9 pozice a drobn\u00e9 vychyt\u00e1vky, kter\u00e9 mohou v\u00fdrazn\u011b zv\u00fd\u0161it exponovanost zna\u010dky. <a href=\"https:\/\/rtrsports.com\/en\/blog\/sports-marketing-agencies-competences\/\">Profesion\u00e1lov\u00e9 z oboru to dob\u0159e v\u011bd\u00ed<\/a>, proto\u017ee maj\u00ed k dispozici svazky dat a \u010detn\u00e9 p\u0159\u00edpadov\u00e9 studie, kter\u00e9 to dokazuj\u00ed.<\/p>\n<p>\u00daloha reportingu je v ka\u017ed\u00e9m pl\u00e1nu sponzoringu kl\u00ed\u010dov\u00e1 &#8211; d\u00edky report\u016fm m\u016f\u017eeme zcela pochopit, jak\u00e9 jsou siln\u00e9 a slab\u00e9 str\u00e1nky na\u0161\u00ed \u010dinnosti, co\u017e n\u00e1m umo\u017en\u00ed je korigovat a spo\u010d\u00edtat, jak dob\u0159e se n\u00e1m sponzoring da\u0159\u00ed &#8211; a co by bylo t\u0159eba zm\u011bnit.<\/p>\n<p>Pokud m\u00e1te z\u00e1jem o sponzorstv\u00ed, p\u0159e\u010dt\u011bte si <a href=\"https:\/\/rtrsports.com\/cs\/what-is-sports-sponsorship-activation\/\"><strong>Aktivace sponzorstv\u00ed<\/strong><\/a> a kontaktujte n\u00e1s pros\u00edm na na\u0161\u00ed e-mailov\u00e9 adrese: info@rtrsports.com.<\/p>\n<h2><strong>RTR Sportovn\u00ed marketing<\/strong><\/h2>\n<p><strong>Ji\u017e v\u00edce ne\u017e 20 let se spole\u010dnost RTR Sports Marketing specializuje na sportovn\u00ed sponzoring se zvl\u00e1\u0161tn\u00edm zam\u011b\u0159en\u00edm na <a href=\"https:\/\/rtrsports.com\/cs\/portfolio_category\/sponzorstvi-cs\/\">MotoGP a motorsport<\/a>.<\/strong><\/p>\n<p><strong>Pokud v\u00e1s tato t\u00e9mata zaj\u00edmaj\u00ed, nebo pokud chcete prohloubit a sd\u00edlet s n\u00e1mi sv\u00e9 sportovn\u00ed marketingov\u00e9 programy, m\u016f\u017eete n\u00e1m kdykoli napsat na adresu: info@rtrsports.com.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V p\u0159\u00edpad\u011b sportovn\u00edho sponzoringu m\u00e1 fyzick\u00e9 um\u00edst\u011bn\u00ed sponzor\u016f obrovsk\u00fd v\u00fdznam pro ur\u010den\u00ed viditelnosti a zaji\u0161t\u011bn\u00ed dobr\u00e9 n\u00e1vratnosti investic. R\u016fzn\u00e9 pozice maj\u00ed r\u016fzn\u00e9 n\u00e1klady a r\u016fznou viditelnost, co\u017e m\u016f\u017ee samoz\u0159ejm\u011b z\u00e1viset na r\u016fzn\u00fdch faktorech &#8211; nap\u0159\u00edklad na platform\u00e1ch, na kter\u00fdch budou distribuov\u00e1ny, a na popularit\u011b nebo dynamice dan\u00e9ho sportu. Ob\u011b tyto v\u011bci ur\u010duj\u00ed velikost publika a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":189640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229],"tags":[21429,22317,22318],"class_list":["post-295946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring","tag-motogp-14","tag-polohovani","tag-sponzori"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponzorov\u00e1n\u00ed sportu? Pro\u010d z\u00e1le\u017e\u00ed na tom, kde jste um\u00edst\u011bni<\/title>\n<meta name=\"description\" content=\"R\u016fzn\u00e9 pozice maj\u00ed r\u016fzn\u00e9 n\u00e1klady a r\u016fznou viditelnost, co\u017e samoz\u0159ejm\u011b m\u016f\u017ee b\u00fdt d\u00e1no r\u016fzn\u00fdmi faktory.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/sponsoring-sport-youre-positioned-matters\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponzorov\u00e1n\u00ed sportu? Pro\u010d z\u00e1le\u017e\u00ed na tom, kde jste um\u00edst\u011bni\" \/>\n<meta property=\"og:description\" content=\"R\u016fzn\u00e9 pozice maj\u00ed r\u016fzn\u00e9 n\u00e1klady a r\u016fznou viditelnost, co\u017e samoz\u0159ejm\u011b m\u016f\u017ee b\u00fdt d\u00e1no r\u016fzn\u00fdmi faktory.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/sponsoring-sport-youre-positioned-matters\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/repsol-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2001\" \/>\n\t<meta property=\"og:image:height\" content=\"1171\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsoring-sport-youre-positioned-matters\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsoring-sport-youre-positioned-matters\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Sponzorov\u00e1n\u00ed sportu? Pro\u010d z\u00e1le\u017e\u00ed na tom, kde jste um\u00edst\u011bni\",\"datePublished\":\"2025-07-10T11:15:55+00:00\",\"dateModified\":\"2025-07-10T11:20:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsoring-sport-youre-positioned-matters\\\/\"},\"wordCount\":1167,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsoring-sport-youre-positioned-matters\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/repsol-4.jpg\",\"keywords\":[\"MotoGP\",\"polohov\u00e1n\u00ed\",\"sponzo\u0159i\"],\"articleSection\":[\"Sportovn\u00ed marketing\",\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsoring-sport-youre-positioned-matters\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsoring-sport-youre-positioned-matters\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsoring-sport-youre-positioned-matters\\\/\",\"name\":\"Sponzorov\u00e1n\u00ed sportu? Pro\u010d z\u00e1le\u017e\u00ed na tom, kde jste um\u00edst\u011bni\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsoring-sport-youre-positioned-matters\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsoring-sport-youre-positioned-matters\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/repsol-4.jpg\",\"datePublished\":\"2025-07-10T11:15:55+00:00\",\"dateModified\":\"2025-07-10T11:20:57+00:00\",\"description\":\"R\u016fzn\u00e9 pozice maj\u00ed r\u016fzn\u00e9 n\u00e1klady a r\u016fznou viditelnost, co\u017e samoz\u0159ejm\u011b m\u016f\u017ee b\u00fdt d\u00e1no r\u016fzn\u00fdmi faktory.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsoring-sport-youre-positioned-matters\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsoring-sport-youre-positioned-matters\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsoring-sport-youre-positioned-matters\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/repsol-4.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/repsol-4.jpg\",\"width\":2001,\"height\":1171,\"caption\":\"Sponzorov\u00e1n\u00ed sportu? Pro\u010d z\u00e1le\u017e\u00ed na tom, kde jste um\u00edst\u011bni\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsoring-sport-youre-positioned-matters\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sponzorov\u00e1n\u00ed sportu? Pro\u010d z\u00e1le\u017e\u00ed na tom, kde jste um\u00edst\u011bni\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/emanueleventuroli\\\/\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sponzorov\u00e1n\u00ed sportu? Pro\u010d z\u00e1le\u017e\u00ed na tom, kde jste um\u00edst\u011bni","description":"R\u016fzn\u00e9 pozice maj\u00ed r\u016fzn\u00e9 n\u00e1klady a r\u016fznou viditelnost, co\u017e samoz\u0159ejm\u011b m\u016f\u017ee b\u00fdt d\u00e1no r\u016fzn\u00fdmi faktory.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/sponsoring-sport-youre-positioned-matters\/","og_locale":"cs_CZ","og_type":"article","og_title":"Sponzorov\u00e1n\u00ed sportu? Pro\u010d z\u00e1le\u017e\u00ed na tom, kde jste um\u00edst\u011bni","og_description":"R\u016fzn\u00e9 pozice maj\u00ed r\u016fzn\u00e9 n\u00e1klady a r\u016fznou viditelnost, co\u017e samoz\u0159ejm\u011b m\u016f\u017ee b\u00fdt d\u00e1no r\u016fzn\u00fdmi faktory.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/sponsoring-sport-youre-positioned-matters\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":2001,"height":1171,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/repsol-4.jpg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Emanuele Venturoli","Odhadovan\u00e1 doba \u010dten\u00ed":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/sponsoring-sport-youre-positioned-matters\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponsoring-sport-youre-positioned-matters\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"Sponzorov\u00e1n\u00ed sportu? Pro\u010d z\u00e1le\u017e\u00ed na tom, kde jste um\u00edst\u011bni","datePublished":"2025-07-10T11:15:55+00:00","dateModified":"2025-07-10T11:20:57+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponsoring-sport-youre-positioned-matters\/"},"wordCount":1167,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponsoring-sport-youre-positioned-matters\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/repsol-4.jpg","keywords":["MotoGP","polohov\u00e1n\u00ed","sponzo\u0159i"],"articleSection":["Sportovn\u00ed marketing","Sportovn\u00ed sponzoring"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/sponsoring-sport-youre-positioned-matters\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/sponsoring-sport-youre-positioned-matters\/","url":"https:\/\/rtrsports.com\/cs\/blog\/sponsoring-sport-youre-positioned-matters\/","name":"Sponzorov\u00e1n\u00ed sportu? Pro\u010d z\u00e1le\u017e\u00ed na tom, kde jste um\u00edst\u011bni","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponsoring-sport-youre-positioned-matters\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponsoring-sport-youre-positioned-matters\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/repsol-4.jpg","datePublished":"2025-07-10T11:15:55+00:00","dateModified":"2025-07-10T11:20:57+00:00","description":"R\u016fzn\u00e9 pozice maj\u00ed r\u016fzn\u00e9 n\u00e1klady a r\u016fznou viditelnost, co\u017e samoz\u0159ejm\u011b m\u016f\u017ee b\u00fdt d\u00e1no r\u016fzn\u00fdmi faktory.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponsoring-sport-youre-positioned-matters\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/sponsoring-sport-youre-positioned-matters\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/sponsoring-sport-youre-positioned-matters\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/repsol-4.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/repsol-4.jpg","width":2001,"height":1171,"caption":"Sponzorov\u00e1n\u00ed sportu? Pro\u010d z\u00e1le\u017e\u00ed na tom, kde jste um\u00edst\u011bni"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/sponsoring-sport-youre-positioned-matters\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Sponzorov\u00e1n\u00ed sportu? Pro\u010d z\u00e1le\u017e\u00ed na tom, kde jste um\u00edst\u011bni"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/www.linkedin.com\/in\/emanueleventuroli\/","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/cs\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/295946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=295946"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/295946\/revisions"}],"predecessor-version":[{"id":295958,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/295946\/revisions\/295958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/189640"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=295946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=295946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=295946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}