{"id":295973,"date":"2018-06-21T22:00:00","date_gmt":"2018-06-21T20:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/nemame-velky-rozpocet-nemuzeme-vstoupit-do-sportovniho-sponzoringu\/"},"modified":"2026-09-16T18:25:55","modified_gmt":"2026-09-16T16:25:55","slug":"nemame-velky-rozpocet-nemuzeme-vstoupit-do-sportovniho-sponzoringu","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/nemame-velky-rozpocet-nemuzeme-vstoupit-do-sportovniho-sponzoringu\/","title":{"rendered":"&#8222;Nem\u00e1me velk\u00fd rozpo\u010det, nem\u016f\u017eeme vstoupit do sportovn\u00edho sponzoringu.&#8220;"},"content":{"rendered":"<p><strong>Rozpo\u010det<\/strong> je jedn\u00edm z nejchoulostiv\u011bj\u0161\u00edch t\u00e9mat p\u0159i diskus\u00edch o sportu a firmy si \u010dasto mysl\u00ed, \u017ee nemaj\u00ed dostatek prost\u0159edk\u016f k tomu, aby se zapojily. &#8222;Nem\u00e1me rozpo\u010det&#8220; nebo &#8222;nem\u00e1me mnoho zdroj\u016f&#8220; jsou standardn\u00ed odpov\u011bdi, na kter\u00e9 jsou profesion\u00e1lov\u00e9 v oboru zvykl\u00ed. Tato p\u0159esv\u011bd\u010den\u00ed jsou v\u0161ak \u010dasto neopodstatn\u011bn\u00e1: se spr\u00e1vnou strategi\u00ed je sportovn\u00ed sponzoring s omezen\u00fdm rozpo\u010dtem nejen mo\u017en\u00fd, ale m\u016f\u017ee b\u00fdt mimo\u0159\u00e1dn\u011b \u00fa\u010dinn\u00fd.<\/p>\n<p>Velk\u00fd rozpo\u010det je <strong>v\u00fdhoda<\/strong>, nen\u00ed v\u0161ak nezbytn\u00fd k vytv\u00e1\u0159en\u00ed \u00fasp\u011b\u0161n\u00fdch program\u016f sportovn\u00edho marketingu. Existuje mnoho p\u0159\u00edle\u017eitost\u00ed, kter\u00e9 nevy\u017eaduj\u00ed milionov\u00e9 investice. Jako v\u017edy, v\u0161e za\u010d\u00edn\u00e1 od c\u00edl\u016f firmy a od v\u016fle hledat \u0159e\u0161en\u00ed. S jistotou lze \u0159\u00edci, \u017ee pro ka\u017edou firmu existuje spr\u00e1vn\u00e1 <a href=\"https:\/\/rtrsports.com\/cs\/blog\/kalkulator-sponzoringu-motogp\/\"><strong>\u00farove\u0148 sponzoringu<\/strong><\/a>.<\/p>\n<h2>Slu\u017eba na m\u00edru: ne v\u0161e se m\u011b\u0159\u00ed pen\u011bzi<\/h2>\n<p>Nap\u0159\u00edklad: mysl\u00edte, \u017ee je lep\u0161\u00ed <strong>sponzorovat<\/strong> presti\u017en\u00ed a n\u00e1kladnou aktivitu, nebo jednat p\u0159\u00edmo na m\u00edstn\u00ed \u00farovni? (Samoz\u0159ejm\u011b to z\u00e1vis\u00ed na c\u00edlech, \u0159eknete.)<\/p>\n<p>P\u0159edpokl\u00e1dejme, \u017ee jste <strong>v\u00fdrobce energie<\/strong> p\u016fsob\u00edc\u00ed pouze v jedn\u00e9 zemi. Je v\u00fdhodn\u011bj\u0161\u00ed uzav\u0159\u00edt partnerstv\u00ed s proslul\u00fdm <strong>jachta\u0159em<\/strong> zn\u00e1m\u00fdm sv\u00fdmi s\u00f3lov\u00fdmi plavbami (jachta\u0159en\u00ed je &#8222;\u010dist\u00e9&#8220; a n\u00e1mi vyr\u00e1b\u011bn\u00e1 energie poch\u00e1z\u00ed p\u0159ev\u00e1\u017en\u011b z &#8222;obnoviteln\u00fdch&#8220; zdroj\u016f), nebo je lep\u0161\u00ed obnovit sportovn\u00ed za\u0159\u00edzen\u00ed v oblastech, kde se nach\u00e1zej\u00ed na\u0161e elektr\u00e1rny, vybavit je sol\u00e1rn\u00edmi panely a v\u011bnovat sousedn\u00edm \u0161kol\u00e1m z\u00e1kladn\u00ed vybaven\u00ed pro t\u011blesnou v\u00fdchovu?<\/p>\n<p>A kdyby mezi realiza\u010dn\u00edmi aktivitami bylo kontaktov\u00e1n\u00ed v\u0161ech u\u017eivatel\u016f t\u011bchto <strong>sportovn\u00edch za\u0159\u00edzen\u00ed<\/strong> a nab\u00eddnut\u00ed jim zvl\u00e1\u0161tn\u00edch podm\u00ednek? A kdybychom tuto operaci opakovali v n\u011bkolika velk\u00fdch m\u011bstech? Jsme si opravdu tak jist\u00ed, \u017ee plo\u0161n\u00e9 aktivity na \u00fazem\u00ed p\u0159inesou ni\u017e\u0161\u00ed obchodn\u00ed a image-n\u00e1vratnost ne\u017e vysoce profilov\u00e9 partnerstv\u00ed \u2014 sice ide\u00e1ln\u00ed z hlediska hodnotov\u00e9ho mixu, ale vzd\u00e1len\u00e9? Nebo jste si jisti, \u017ee p\u0159\u00edb\u011bh k vypr\u00e1v\u011bn\u00ed je m\u00e9n\u011b zaj\u00edmav\u00fd?<\/p>\n<p>Odpov\u011b\u010f je t\u00e9m\u011b\u0159 v\u017edy z\u00e1porn\u00e1. Teritori\u00e1ln\u00ed sponzoringy, promy\u0161len\u011b koncipovan\u00e9, buduj\u00ed vztahy d\u016fv\u011bry, kter\u00e9 je nesm\u00edrn\u011b obt\u00ed\u017en\u00e9 dos\u00e1hnout pomoc\u00ed loga na formule. A v mnoha p\u0159\u00edpadech stoj\u00ed podstatn\u011b m\u00e9n\u011b.<\/p>\n<h2>V\u017edy pot\u0159ebujete pl\u00e1n<\/h2>\n<p>Sponzoring m\u016f\u017ee m\u00edt n\u00edzk\u00e9 vstupn\u00ed bari\u00e9ry, ale pot\u0159ebujete pl\u00e1n, abyste z n\u011bj vyt\u011b\u017eili maximum: mus\u00edte promyslet v\u0161echny instrument\u00e1ln\u00ed aktivity k dosa\u017een\u00ed va\u0161ich c\u00edl\u016f. Toto cvi\u010den\u00ed mus\u00edte prov\u00e9st <strong>p\u0159ed<\/strong> podpisem smlouvy, ne po n\u011bm.<\/p>\n<p>Samoz\u0159ejm\u011b, pokud m\u00e1te hodn\u011b pen\u011bz, je snadn\u011bj\u0161\u00ed operovat a m\u016f\u017eete zas\u00e1hnout v\u00edce m\u011bst; mo\u017en\u00e1 tak\u00e9 z\u00edsk\u00e1te partnerstv\u00ed s proslul\u00fdm n\u00e1mo\u0159n\u00edkem a vyu\u017eijete ho, p\u0159i\u010dem\u017e ambasadora zavedete do \u0161kol, kde d\u011btem \u0159ekne, \u017ee p\u0159em\u00fd\u0161let o \u010dist\u00e9 energii je z\u00e1sadn\u00ed.<\/p>\n<p>Tak\u017ee, je\u0161t\u011b p\u0159ed rozpo\u010dtem, <strong>je zapot\u0159eb\u00ed n\u00e1pad<\/strong>, vize a v\u016fle se anga\u017eovat \u2014 s jistotou, \u017ee <strong>ROI<\/strong> dob\u0159e navr\u017een\u00fdch operac\u00ed je v\u017edy velmi pozitivn\u00ed a doprov\u00e1zen dobrou percepc\u00ed zna\u010dky ze strany ve\u0159ejnosti. Kdo neocen\u00ed zna\u010dku, kter\u00e1 v\u011bnuje bezplatn\u00e9 vybaven\u00ed \u0161kole, do n\u00ed\u017e chod\u00ed d\u011bti cvi\u010dit?<\/p>\n<h2>Sportovn\u00ed sponzoring nen\u00ed jen pro velk\u00e9 hr\u00e1\u010de<\/h2>\n<p>Trh sportovn\u00edho sponzoringu nab\u00edz\u00ed velmi r\u016fzn\u00e9 \u00farovn\u011b p\u0159\u00edstupu. Vedle velk\u00fdch zna\u010dek, kter\u00e9 investuj\u00ed des\u00edtky nebo stovky milion\u016f, aby se objevily na karoserii formule nebo na dresech nejv\u011bt\u0161\u00edch evropsk\u00fdch klub\u016f, existuje obrovsk\u00fd sv\u011bt p\u0159\u00edle\u017eitost\u00ed pro st\u0159edn\u011b velk\u00e9 firmy.<\/p>\n<p>Region\u00e1ln\u00ed federace, sout\u011b\u017ee druh\u00e9 ligy, nastupuj\u00edc\u00ed sportovci, m\u00edstn\u00ed akce s vysokou n\u00e1v\u0161t\u011bvnost\u00ed: v\u0161echna tato prost\u0159ed\u00ed nab\u00edzej\u00ed viditelnost, hodnotov\u00e9 asociace a aktiva\u010dn\u00ed p\u0159\u00edle\u017eitosti za zlomek n\u00e1klad\u016f mainstreamov\u00fdch partnerstv\u00ed. Tajemstv\u00edm nen\u00ed velikost investice, n\u00fdbr\u017e konzistentnost mezi sd\u011blen\u00edm, sportovn\u00edm kontextem a osloven\u00fdm publikem.<\/p>\n<p>V RTR Sports Marketing pracujeme v\u00edce ne\u017e 30 let na hled\u00e1n\u00ed spr\u00e1vn\u00e9ho \u0159e\u0161en\u00ed bez ohledu na v\u00fd\u0161i rozpo\u010dtu. Pokud chcete prozkoumat <a href=\"https:\/\/rtrsports.com\/cs\/licencovani-znacky-2\/\"><strong>p\u0159\u00edle\u017eitosti sportovn\u00edho sponzoringu<\/strong><\/a> nejvhodn\u011bj\u0161\u00ed pro va\u0161i firmu, jsme k dispozici.<\/p>\n<p>Nebudu se zdr\u017eovat dal\u0161\u00edmi p\u0159\u00edklady: zde jsem pou\u017eil vysoce presti\u017en\u00ed akci a z\u00e1kladn\u00ed aktivitu orientovanou na \u00fazem\u00ed. Seznam by mohl b\u00fdt velmi dlouh\u00fd. Pokud chcete podn\u00edtit na\u0161i kreativitu, nev\u00e1hejte n\u00e1s kontaktovat nebo napsat na adresu <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a>.<\/p>\n<h2>Nej\u010dast\u011bj\u0161\u00ed dotazy ke sportovn\u00edmu sponzoringu s omezen\u00fdm rozpo\u010dtem<\/h2>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently Asked Questions<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Je mo\u017en\u00e9 provozovat sportovn\u00ed sponzoring s omezen\u00fdm rozpo\u010dtem?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Ano, rozhodn\u011b. Trh sportovn\u00edho sponzoringu nab\u00edz\u00ed velmi r\u016fzn\u00e9 \u00farovn\u011b p\u0159\u00edstupu: vedle velk\u00fdch mezin\u00e1rodn\u00edch partnerstv\u00ed existuj\u00ed p\u0159\u00edle\u017eitosti s region\u00e1ln\u00edmi federacemi, nastupuj\u00edc\u00edmi sportovci, m\u00edstn\u00edmi akcemi a sout\u011b\u017eemi druh\u00e9 ligy. Kl\u00ed\u010dem nen\u00ed velikost rozpo\u010dtu, n\u00fdbr\u017e strategick\u00e1 konzistentnost mezi sd\u011blen\u00edm, zvolen\u00fdm sportovn\u00edm kontextem a publikem, na kter\u00e9 chcete c\u00edlit.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00fd je minim\u00e1ln\u00ed rozpo\u010det pro zah\u00e1jen\u00ed sportovn\u00edho sponzoringu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>\u017d\u00e1dn\u00e9 univerz\u00e1ln\u00ed minimum neexistuje: z\u00e1le\u017e\u00ed na druhu sportu, \u00farovni sout\u011b\u017ee, \u00fazem\u00ed a c\u00edlech firmy. Teritori\u00e1ln\u00ed sponzoringov\u00e9 operace, partnerstv\u00ed s nastupuj\u00edc\u00edmi sportovci nebo dohody s m\u00edstn\u00edmi federacemi mohou za\u010d\u00ednat s velmi skromn\u00fdmi rozpo\u010dty. D\u016fle\u017eit\u00e9 je m\u00edt jasn\u00fd aktiva\u010dn\u00ed pl\u00e1n, jak maximalizovat hodnotu investice.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak se m\u011b\u0159\u00ed ROI sportovn\u00edho sponzoringu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>ROI sportovn\u00edho sponzoringu se m\u011b\u0159\u00ed na v\u00edce \u00farovn\u00edch: generovan\u00e1 viditelnost (zobrazen\u00ed, zm\u00ednky, medi\u00e1ln\u00ed pokryt\u00ed), zm\u011bna pov\u011bdom\u00ed o zna\u010dce a jej\u00ed percepce, dopad na prodeje v c\u00edlov\u00e9 oblasti nebo segmentu, generovan\u00e9 leady a p\u0159\u00edpadn\u011b p\u0159\u00edm\u00fd v\u00fdnos z B2B aktivac\u00ed. Dob\u0159e navr\u017een\u00e1 operace, i s omezen\u00fdm rozpo\u010dtem, produkuje t\u00e9m\u011b\u0159 v\u017edy m\u011b\u0159iteln\u00e9 pozitivn\u00ed ROI.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Vyplat\u00ed se sponzorovat m\u00edstn\u00ed sportovn\u00ed akce m\u00edsto velk\u00fdch sout\u011b\u017e\u00ed?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>\u010casto ano, zejm\u00e9na pro firmy p\u016fsob\u00edc\u00ed p\u0159ev\u00e1\u017en\u011b na vymezen\u00e9m \u00fazem\u00ed. M\u00edstn\u00ed akce nab\u00edzej\u00ed fyzickou bl\u00edzkost publiku, vysokou v\u011brohodnost v komunit\u011b, mo\u017enosti kreativn\u00edch aktivac\u00ed za p\u0159ijateln\u00e9 n\u00e1klady a p\u0159\u00edm\u011bj\u0161\u00ed vztah s koncov\u00fdmi z\u00e1kazn\u00edky. V mnoha p\u0159\u00edpadech je image-n\u00e1vratnost vy\u0161\u0161\u00ed ne\u017e u velk\u00e9ho, vzd\u00e1len\u00e9ho a anonymn\u00edho partnerstv\u00ed.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak vybrat spr\u00e1vn\u00fd sport pro svou firmu bez ohledu na rozpo\u010det?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>V\u00fdb\u011br sportu mus\u00ed vych\u00e1zet z c\u00edl\u016f: chcete zv\u00fd\u0161it pov\u011bdom\u00ed, proniknout do nov\u00e9ho demografick\u00e9ho segmentu, pos\u00edlit st\u00e1vaj\u00edc\u00ed loajalitu nebo komunikovat specifick\u00e9 hodnoty zna\u010dky? Jak masov\u00fd sport jako Formule 1, tak ni\u0161ov\u00e1 discipl\u00edna dok\u00e1\u017eou na tyto ot\u00e1zky odpov\u011bd\u011bt. S omezen\u00fdm rozpo\u010dtem se vyplat\u00ed vsadit na sporty, kde m\u016f\u017ee firma b\u00fdt hlavn\u00edm hr\u00e1\u010dem v dan\u00e9m kontextu \u2014 nikoli luxusn\u00edm komparzistou na velk\u00e9 akci.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Rozpo\u010det je jedn\u00edm z nejchoulostiv\u011bj\u0161\u00edch t\u00e9mat p\u0159i diskus\u00edch o sportu a firmy si \u010dasto mysl\u00ed, \u017ee nemaj\u00ed dostatek prost\u0159edk\u016f k tomu, aby se zapojily. &#8222;Nem\u00e1me rozpo\u010det&#8220; nebo &#8222;nem\u00e1me mnoho zdroj\u016f&#8220; jsou standardn\u00ed odpov\u011bdi, na kter\u00e9 jsou profesion\u00e1lov\u00e9 v oboru zvykl\u00ed. Tato p\u0159esv\u011bd\u010den\u00ed jsou v\u0161ak \u010dasto neopodstatn\u011bn\u00e1: se spr\u00e1vnou strategi\u00ed je sportovn\u00ed sponzoring s omezen\u00fdm rozpo\u010dtem [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-295973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sportovn\u00ed sponzoring s omezen\u00fdm rozpo\u010dtem: praktick\u00fd pr\u016fvodce | RTR Sports<\/title>\n<meta name=\"description\" content=\"Mysl\u00edte, \u017ee nem\u00e1te dostatek rozpo\u010dtu na sportovn\u00ed sponzoring? Zjist\u011bte, jak mohou firmy s omezen\u00fdmi zdroji vstoupit do sportu a dos\u00e1hnout vynikaj\u00edc\u00edho ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/nemame-velky-rozpocet-nemuzeme-vstoupit-do-sportovniho-sponzoringu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Nem\u00e1me velk\u00fd rozpo\u010det, nem\u016f\u017eeme vstoupit do sportovn\u00edho sponzoringu.&quot;\" \/>\n<meta property=\"og:description\" content=\"Mysl\u00edte, \u017ee nem\u00e1te dostatek rozpo\u010dtu na sportovn\u00ed sponzoring? 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