{"id":296048,"date":"2025-07-10T14:37:48","date_gmt":"2025-07-10T12:37:48","guid":{"rendered":"https:\/\/rtrsports.com\/sponzoring-co-se-stane-kdyz-vas-tym-nevyhraje\/"},"modified":"2025-07-10T14:42:39","modified_gmt":"2025-07-10T12:42:39","slug":"sponzoring-co-se-stane-kdyz-vas-tym-nevyhraje","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/sponzoring-co-se-stane-kdyz-vas-tym-nevyhraje\/","title":{"rendered":"Sponzoring: co se stane, kdy\u017e v\u00e1\u0161 t\u00fdm nevyhraje?"},"content":{"rendered":"<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/bologna-fc-3.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-18798 size-medium\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/bologna-fc-3.jpeg\" alt=\"bologna-fc\" width=\"300\" height=\"200\" \/><\/a>Ve sportu (stejn\u011b jako v \u017eivot\u011b) <strong>m\u016f\u017ee b\u00fdt jen jeden v\u00edt\u011bz<\/strong>. Na druhou stranu mnoz\u00ed prohr\u00e1vaj\u00ed, a docela \u010dasto pat\u0159\u00edm do t\u00e9to kategorie i j\u00e1. D\u016fle\u017eit\u00e9 je b\u00fdt odoln\u00fd a znovu se zvednout.<\/p>\n<p>Takov\u00fd je i p\u0159\u00edstup<strong> p\u0159\u00edznivc\u016f<\/strong> t\u00fdm\u016f, kter\u00e9 to nevyhnuteln\u011b zkus\u00ed znovu v n\u00e1sleduj\u00edc\u00ed sez\u00f3n\u011b. Je z\u0159ejm\u00e9, \u017ee mus\u00edme t\u0159\u00eddit mezi t\u00fdmy, kter\u00e9 nikdy neza\u017eily chv\u00edle sl\u00e1vy, a t\u011bmi, kter\u00e9 <strong>n\u00e1s<\/strong> naopak <strong>nut\u00ed sn\u00edt<\/strong>.<\/p>\n<h2>V\u011brn\u00e1 podpora<\/h2>\n<p>Nicm\u00e9n\u011b i pora\u017een\u00e9 t\u00fdmy maj\u00ed v\u017edy v\u011brn\u00e9 p\u0159\u00edznivce, kte\u0159\u00ed jsou p\u0159ipraveni ud\u011blat n\u011bco nav\u00edc a povzbudit je.<\/p>\n<p>K tomu je t\u0159eba p\u0159ipo\u010d\u00edst, \u017ee mnoho t\u00fdm\u016f &#8211; i t\u011bch, kter\u00e9 nevyhr\u00e1vaj\u00ed &#8211; m\u00e1 na dan\u00e9m \u00fazem\u00ed siln\u00e9 ko\u0159eny, dobr\u00e9 programy pro mlad\u00e9 hr\u00e1\u010de a spokojen\u011b pokra\u010duj\u00ed. Tyto <strong>t\u00fdmy jsou pro m\u011bsta a ob\u010dany d\u016fle\u017eit\u00e9<\/strong> bez ohledu na to, co \u0159\u00edk\u00e1 \u017eeb\u0159\u00ed\u010dek.<\/p>\n<p>Tyto t\u00fdmy jsou proto <strong>d\u016fle\u017eit\u00e9 pro sponzory, kte\u0159\u00ed maj\u00ed z\u00e1jem<\/strong> oslovit ur\u010ditou c\u00edlovou skupinu v ur\u010dit\u00e9 zem\u011bpisn\u00e9 oblasti.<\/p>\n<p>Ve sportu existuj\u00ed vazby, kter\u00e9 se zrodily p\u0159ed mnoha lety a jsou neodd\u011bliteln\u00e9 bez ohledu na v\u00fdsledek. Vzpome\u0148te si, kdy jsme jako d\u011bti dostali prvn\u00ed fotbalov\u00e9 tri\u010dko nebo dres Michaela Jordana s \u010d\u00edslem 23. <strong>Fanou\u0161ek je ochoten ob\u011btovat mnoho a sn\u00e1\u0161et i dlouh\u00e1 obdob\u00ed utrpen\u00ed<\/strong>.<\/p>\n<h2>Vyhr\u00e1t, nebo j\u00edt dom\u016f? Ne tak docela<\/h2>\n<p>Je na t\u00fdmech, aby nastavily v\u0161echny<a href=\"https:\/\/rtrsports.com\/en\/blog\/whats-sponsorship-plan\/\"> <strong>aktivace<\/strong><\/a> pot\u0159ebn\u00e9 ke konsolidaci a roz\u0161\u00ed\u0159en\u00ed jejich fanou\u0161kovsk\u00e9 z\u00e1kladny a ke kompenzaci &#8211; ve<strong>slu\u017eb\u00e1ch a aktivit\u00e1ch<\/strong>&#8211; t\u011bch uspokojen\u00ed, kter\u00e1 nep\u0159ich\u00e1zej\u00ed ze h\u0159i\u0161t\u011b.<\/p>\n<p>V pr\u016fb\u011bhu \u010dasu jsme byli sv\u011bdky <strong>dlouhodob\u00fdch partnerstv\u00ed<\/strong> mezi spole\u010dnostmi a ud\u00e1lostmi nebo sportovn\u00edmi t\u00fdmy. \u010casov\u00e9 \u00faseky, kter\u00e9 nejsou v souladu s rychlost\u00ed, s jakou se m\u011bn\u00ed konkurenceschopnost sportovc\u016f a t\u00fdm\u016f.<\/p>\n<p>Mluv\u00edme o <strong>des\u00edtk\u00e1ch let,<\/strong> tak\u017ee partnerstv\u00ed, kter\u00e1 odol\u00e1vaj\u00ed ka\u017ed\u00e9mu po\u010das\u00ed a vzestup\u016fm a p\u00e1d\u016fm ligov\u00fdch tabulek. Evidentn\u011b se v\u0161ak <strong>firm\u00e1m vyplatilo z\u016fstat s t\u00fdmem<\/strong>, d\u016fsledn\u011b komunikovat a realizovat st\u0159edn\u011bdob\u00e9 pl\u00e1ny.<\/p>\n<p>Je z\u0159ejm\u00e9, \u017ee <strong>v\u00edt\u011bzstv\u00ed p\u0159in\u00e1\u0161\u00ed nad\u0161en\u00ed<\/strong> a velk\u00e9 v\u00fdhody z hlediska zviditeln\u011bn\u00ed, <strong>ale to nen\u00ed v\u0161e.<\/strong> <strong>T\u00fdmy a sponzo\u0159i by nem\u011bli zakl\u00e1dat sv\u00e9 vztahy na <a href=\"https:\/\/rtrsports.com\/cs\/blog\/bonus-covered-by-insurance\/\">v\u00fdkonech<\/a>. <\/strong>Samoz\u0159ejm\u011b je mnohem lep\u0161\u00ed, kdy\u017e v\u00fdkony jsou, ale pro <strong>dosa\u017een\u00ed<\/strong> marketingov\u00fdch a komunika\u010dn\u00edch c\u00edl\u016f spole\u010dnosti <strong>nejsou nezbytn\u00e9<\/strong>.<\/p>\n<p>Objevte <a href=\"https:\/\/rtrsports.com\/cs\/\"><strong>Sportovn\u00ed marketingov\u00e1 agentura<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ve sportu (stejn\u011b jako v \u017eivot\u011b) m\u016f\u017ee b\u00fdt jen jeden v\u00edt\u011bz. Na druhou stranu mnoz\u00ed prohr\u00e1vaj\u00ed, a docela \u010dasto pat\u0159\u00edm do t\u00e9to kategorie i j\u00e1. D\u016fle\u017eit\u00e9 je b\u00fdt odoln\u00fd a znovu se zvednout. Takov\u00fd je i p\u0159\u00edstup p\u0159\u00edznivc\u016f t\u00fdm\u016f, kter\u00e9 to nevyhnuteln\u011b zkus\u00ed znovu v n\u00e1sleduj\u00edc\u00ed sez\u00f3n\u011b. Je z\u0159ejm\u00e9, \u017ee mus\u00edme t\u0159\u00eddit mezi t\u00fdmy, kter\u00e9 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-296048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponzoring: co se stane, kdy\u017e v\u00e1\u0161 t\u00fdm nevyhraje?<\/title>\n<meta name=\"description\" content=\"Vztahy mezi t\u00fdmy a sponzory by nem\u011bly b\u00fdt zalo\u017eeny na v\u00fdkonech. Samoz\u0159ejm\u011b je mnohem lep\u0161\u00ed, kdy\u017e v\u00fdkony jsou, ale nejsou nezbytn\u00e9 pro dosa\u017een\u00ed marketingov\u00fdch a komunika\u010dn\u00edch c\u00edl\u016f spole\u010dnosti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/sponzoring-co-se-stane-kdyz-vas-tym-nevyhraje\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponzoring: co se stane, kdy\u017e v\u00e1\u0161 t\u00fdm nevyhraje?\" \/>\n<meta property=\"og:description\" content=\"Vztahy mezi t\u00fdmy a sponzory by nem\u011bly b\u00fdt zalo\u017eeny na v\u00fdkonech. Samoz\u0159ejm\u011b je mnohem lep\u0161\u00ed, kdy\u017e v\u00fdkony jsou, ale nejsou nezbytn\u00e9 pro dosa\u017een\u00ed marketingov\u00fdch a komunika\u010dn\u00edch c\u00edl\u016f spole\u010dnosti.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/sponzoring-co-se-stane-kdyz-vas-tym-nevyhraje\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/bologna-fc-4.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzoring-co-se-stane-kdyz-vas-tym-nevyhraje\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzoring-co-se-stane-kdyz-vas-tym-nevyhraje\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Sponzoring: co se stane, kdy\u017e v\u00e1\u0161 t\u00fdm nevyhraje?\",\"datePublished\":\"2025-07-10T12:37:48+00:00\",\"dateModified\":\"2025-07-10T12:42:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzoring-co-se-stane-kdyz-vas-tym-nevyhraje\\\/\"},\"wordCount\":480,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzoring-co-se-stane-kdyz-vas-tym-nevyhraje\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/bologna-fc-4.jpeg\",\"articleSection\":[\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzoring-co-se-stane-kdyz-vas-tym-nevyhraje\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzoring-co-se-stane-kdyz-vas-tym-nevyhraje\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzoring-co-se-stane-kdyz-vas-tym-nevyhraje\\\/\",\"name\":\"Sponzoring: co se stane, kdy\u017e v\u00e1\u0161 t\u00fdm nevyhraje?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzoring-co-se-stane-kdyz-vas-tym-nevyhraje\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzoring-co-se-stane-kdyz-vas-tym-nevyhraje\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/bologna-fc-4.jpeg\",\"datePublished\":\"2025-07-10T12:37:48+00:00\",\"dateModified\":\"2025-07-10T12:42:39+00:00\",\"description\":\"Vztahy mezi t\u00fdmy a sponzory by nem\u011bly b\u00fdt zalo\u017eeny na v\u00fdkonech. 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