{"id":296182,"date":"2025-07-11T10:37:10","date_gmt":"2025-07-11T08:37:10","guid":{"rendered":"https:\/\/rtrsports.com\/co-je-to-sponzorsky-plan-a-jak-ho-pouzivat\/"},"modified":"2026-09-15T15:36:53","modified_gmt":"2026-09-15T13:36:53","slug":"co-je-to-sponzorsky-plan-a-jak-ho-pouzivat","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/","title":{"rendered":"Co je sponzorsk\u00fd pl\u00e1n a jak ho pou\u017e\u00edvat"},"content":{"rendered":"

V\u011bt\u0161ina firem vstupuj\u00edcch do sportovn\u00edho sponzoringu d\u011bl\u00e1 p\u0159edv\u00eddatelnou chybu. Podep\u00ed\u0161ou smlouvu, nalepi na motorku nebo auto logo a \u010dekaj\u00ed, a\u017e se magie stane sama. Nen\u00ed to magie. Je to pr\u00e1ce. A pr\u00e1ce vy\u017eaduje pl\u00e1nov\u00e1n\u00ed.<\/p>\n

Sponzorsk\u00fd pl\u00e1n je soubor strukturovan\u00fdch akc\u00ed, aktivac\u00ed a ud\u00e1lost\u00ed, kter\u00e9 firma realizuje, aby prom\u011bnila z\u00edskan\u00e1 pr\u00e1va v konkr\u00e9tn\u00ed obchodn\u00ed v\u00fdsledky.<\/p>\n

Co je sponzorsk\u00fd pl\u00e1n<\/h2>\n

Sponzorsk\u00fd pl\u00e1n je strukturovan\u00fd soubor akc\u00ed, aktivac\u00ed a ud\u00e1lost\u00ed \u2014 v jazyce sportovn\u00edho marketingu souhrnnd naz\u00fdvan\u00fdch \u201eaktivacemi\u201c \u2014 kter\u00e9 firma realizuje, aby prom\u011bnila smluvn\u00ed pr\u00e1va v m\u011b\u0159iteln\u00e9 obchodn\u00ed v\u00fdsledky. Kl\u00ed\u010dov\u00fdm pojmem je prom\u011bna.<\/p>\n

Smlouvy ud\u011bluj\u00ed pr\u00e1va: logo na p\u0159edn\u00edm \u0159\u00eddidlov\u00e9m kr\u00fdtu, p\u0159\u00edstup do pit lane, obsah s jezdcem, VIP vstupenky, produktov\u00fd endorsement. \u017d\u00e1dn\u00e9 z t\u011bchto pr\u00e1v nem\u00e1 hodnotu, pokud z\u016fst\u00e1v\u00e1 jen na pap\u00ed\u0159e.<\/p>\n

RTR Sports Marketing spolupracuje p\u0159es 30 let s n\u011bkolika obory p\u016fsobnost\u00ed v motorsportu. Firmy, kter\u00e9 dosa\u017euj\u00ed nejvy\u0161\u0161\u00ed n\u00e1vratnost ze sponzoringu, nejsou t\u011b, kter\u00e9 utrat\u00ed nejv\u00edce, ale ty, kter\u00e9 nejl\u00e9pe pl\u00e1nuj\u00ed.<\/p>\n

Slo\u017eky sponzorsk\u00e9ho pl\u00e1nu<\/h2>\n

Bal\u00ed\u010dek smluvn\u00edch pr\u00e1v.<\/strong> V\u00fdchoz\u00edm bodem je v\u017edy to, co stanovuje smlouva: z\u00edskan\u00e1 pr\u00e1va, form\u00e1ty a omezen\u00ed.<\/p>\n

Marketingov\u00e9 c\u00edle firmy.<\/strong> Pro\u010d bylo rozhodnuto o sponzoringu? Zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce, generov\u00e1n\u00ed lead\u016f, budov\u00e1n\u00ed vztah\u016f s kl\u00ed\u010dov\u00fdmi z\u00e1kazn\u00edky, vstup na nov\u00e9 trhy.<\/p>\n

Sportovn\u00ed kalend\u00e1\u0159.<\/strong> Ka\u017ed\u00fd sport m\u00e1 term\u00edny s vysokou mediln\u00ed hustotou. Aktivace postavn\u00e9 kolem Grand Prix MotoGP<\/a> oslovuj\u00ed v\u00fdrazn\u011b \u0161ir\u0161\u00ed publikum ne\u017e akce realizovan\u00e9 v neutr\u00e1ln\u00edch obdob\u00edch.<\/p>\n

Odv\u011btov\u00fd kalend\u00e1\u0159 firmy.<\/strong> Veletrhy, konference, uveden\u00ed produkt\u016f, akce pro klienty. Sponzorsk\u00fd pl\u00e1n nenahrazuje marketingov\u00fd pl\u00e1n firmy, ale p\u0159isp\u00edv\u00e1 k n\u011bmu.<\/p>\n

Jak sestavit sponzorsk\u00fd pl\u00e1n<\/h2>\n

Spr\u00e1vn\u00fd p\u0159\u00edstup za\u010d\u00edn\u00e1 od c\u00edl\u016f, nikoli od pr\u00e1v. Ur\u010dete dva nebo t\u0159i priority<\/a>, pot\u00e9 vyberte smluvn\u00ed pr\u00e1va, kter\u00e1 t\u011bmto c\u00edl\u016fm slou\u017e\u00ed. Pr\u016fseci\u010d\u00edk mezi maxim\u00e1ln\u00ed sportovn\u00ed expozic\u00ed a nejvy\u0161\u0161\u00edm obchodn\u00edm z\u00e1jmem firmy tvo\u0159\u00ed kostru pl\u00e1nu.<\/p>\n

Jak pou\u017e\u00edvat sponzorsk\u00fd pl\u00e1n<\/h2>\n

Pl\u00e1n dr\u017een\u00fd v \u0161upleti je k ni\u010demu. Ka\u017ed\u00e1 aktivace se p\u0159ev\u00e1d\u00ed do strukturovan\u00e9ho dokumentu s odpov\u011bdnou osobou, datem, rozpo\u010dtem, kan\u00e1lem a ukazateli. Revidujte alespo\u0148 jednou za \u010dtvrtlet\u00ed.<\/p>\n

Rozd\u00edl mezi sponzorsk\u00fdm pl\u00e1nem a obchodn\u00ed nab\u00eddkou<\/h2>\n

Obchodn\u00ed nab\u00eddku p\u0159ipravuje vlastn\u00edk pr\u00e1v; sponzorsk\u00fd pl\u00e1n p\u0159ipravuje sponzoruj\u00edc\u00ed firma. Po\u0159ad\u00ed: nab\u00eddka \u2192 smlouva \u2192 pl\u00e1n.<\/a><\/p>\n

Kdo p\u0159ipravuje sponzorsk\u00fd pl\u00e1n<\/h2>\n

Je to spolupr\u00e1ce firemn\u00edho marketingov\u00e9ho t\u00fdmu a specializovan\u00e9 agentury. V RTR Sports Marketing sestavujeme pl\u00e1n spole\u010dn\u011b s klientem b\u011bhem prvn\u00edch t\u00fddn\u016f po podpisu smlouvy. Nen\u00ed to dodan\u00fd v\u00fdsledek odtr\u017een\u00fd od strategie, ale strategie p\u0159eveden\u00e1 do akce.<\/p>\n

\u010cast\u00e9 ot\u00e1zky o sponzorsk\u00e9m pl\u00e1nu<\/h2>\n
\n
Co je sponzorsk\u00fd pl\u00e1n?<\/strong><\/p>\n

Strukturovan\u00fd soubor aktivac\u00ed m\u011bn\u00edc\u00edch smluvn\u00ed pr\u00e1va v m\u011b\u0159iteln\u00e9 obchodn\u00ed v\u00fdsledky.<\/p>\n<\/div>\n

Hlavn\u00ed slo\u017eky?<\/strong><\/p>\n

Smluvn\u00ed pr\u00e1va, marketingov\u00e9 c\u00edle, sportovn\u00ed a odv\u011btov\u00fd kalend\u00e1\u0159 firmy.<\/p>\n<\/div>\n

Jak ho pou\u017e\u00edvat?<\/strong><\/p>\n

Ka\u017edou aktivaci p\u0159eve\u010fte na dokument s odpov\u011bdnou osobou, datem, rozpo\u010dtem a ukazateli. Revize ka\u017ed\u00e9 \u010dtvrtlet\u00ed.<\/p>\n<\/div>\n

Rozd\u00edl od obchodn\u00ed nab\u00eddky?<\/strong><\/p>\n

Nab\u00eddka \u2192 smlouva \u2192 pl\u00e1n. Nab\u00eddku p\u00ed\u0161e vlastn\u00edk pr\u00e1v, pl\u00e1n p\u00ed\u0161e sponzor.<\/p>\n<\/div>\n

Kdo ho p\u0159ipravuje?<\/strong><\/p>\n

Marketingov\u00fd t\u00fdm + agentura. RTR spole\u010dn\u011b s klientem po podpisu smlouvy.<\/p>\n<\/div>\n<\/div>\n

\u010cast\u00e9 ot\u00e1zky o sponzorsk\u00e9m pl\u00e1nu<\/h2>\n
\n
\n Co je sponzorsk\u00fd pl\u00e1n a pro\u010d je d\u016fle\u017eit\u00fd?<\/strong><\/p>\n

Sponzorsk\u00fd pl\u00e1n je strukturovan\u00fd dokument, kter\u00fd definuje c\u00edle, strategii a konkr\u00e9tn\u00ed aktivity spojen\u00e9 se sponzorstv\u00edm. Ur\u010duje, jak bude firma vyu\u017e\u00edvat pr\u00e1va z\u00edskan\u00e1 od sportovn\u00ed entity \u2014 a\u0165 u\u017e jde o t\u00fdm, z\u00e1vodn\u00edka, event nebo ligu \u2014 aby dos\u00e1hla marketingov\u00fdch a obchodn\u00edch c\u00edl\u016f. Dob\u0159e zpracovan\u00fd sponzorsk\u00fd pl\u00e1n propojuje investici do sportu s firemn\u00ed strategi\u00ed a zaji\u0161\u0165uje, \u017ee ka\u017ed\u00e9 euro investovan\u00e9 do sponzorstv\u00ed p\u0159in\u00e1\u0161\u00ed m\u011b\u0159iteln\u00fd n\u00e1vrat.<\/p>\n<\/p>\n<\/div>\n

\n Jak\u00e9 jsou kl\u00ed\u010dov\u00e9 sou\u010d\u00e1sti efektivn\u00edho sponzorsk\u00e9ho pl\u00e1nu?<\/strong><\/p>\n

Efektivn\u00ed sponzorsk\u00fd pl\u00e1n zahrnuje: jasn\u011b definovan\u00e9 c\u00edle (zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce, B2B lead generation, pos\u00edlen\u00ed firemn\u00ed reputace), v\u00fdb\u011br spr\u00e1vn\u00e9ho sportovn\u00edho partnera s odpov\u00eddaj\u00edc\u00edm hodnotov\u00fdm profilem, strategii aktivace sponzorstv\u00ed nap\u0159\u00ed\u010d digit\u00e1ln\u00edmi i fyzick\u00fdmi kan\u00e1ly, pl\u00e1n m\u011b\u0159en\u00ed v\u00fdsledk\u016f pomoc\u00ed KPI jako je Advertising Equivalent Value (AEV), medi\u00e1ln\u00ed dosah a po\u010det B2B kontakt\u016f z hospitality, a harmonogram aktivit v pr\u016fb\u011bhu cel\u00e9 sportovn\u00ed sez\u00f3ny.<\/p>\n<\/p>\n<\/div>\n

\n Jak se sponzorsk\u00fd pl\u00e1n li\u0161\u00ed od smlouvy o sponzorstv\u00ed?<\/strong><\/p>\n

Smlouva o sponzorstv\u00ed je pr\u00e1vn\u00ed dokument definuj\u00edc\u00ed pr\u00e1va a povinnosti obou stran \u2014 co firma plat\u00ed a co za to dost\u00e1v\u00e1. Sponzorsk\u00fd pl\u00e1n je strategick\u00fd a opera\u010dn\u00ed dokument na stran\u011b sponzora: popisuje, jak firma hodl\u00e1 sjednan\u00e1 pr\u00e1va aktivn\u011b vyu\u017e\u00edt a p\u0159em\u011bnit v obchodn\u00ed v\u00fdsledky. Smlouva \u0159\u00edk\u00e1 “co”, sponzorsk\u00fd pl\u00e1n \u0159\u00edk\u00e1 “jak”. Bez aktivn\u00edho sponzorsk\u00e9ho pl\u00e1nu z\u016fst\u00e1vaj\u00ed mnoh\u00e1 pr\u00e1va nevyu\u017eita a investice do sponzorstv\u00ed nenapl\u0148uje sv\u016fj potenci\u00e1l.<\/p>\n<\/p>\n<\/div>\n

\n Jak m\u011b\u0159it \u00fasp\u011b\u0161nost sponzorsk\u00e9ho pl\u00e1nu v motorsportu?<\/strong><\/p>\n

\u00dasp\u011b\u0161nost sponzorstv\u00ed v motorsportu se m\u011b\u0159\u00ed pomoc\u00ed kombinace kvantitativn\u00edch a kvalitativn\u00edch ukazatel\u016f: Advertising Equivalent Value (AEV) hodnot\u00ed medi\u00e1ln\u00ed p\u0159\u00ednos expozice loga na z\u00e1vodn\u00edm voze nebo motocyklu v televizn\u00edch p\u0159enosech, digit\u00e1ln\u00ed dosah sleduje engagement na soci\u00e1ln\u00edch s\u00edt\u00edch a webu, B2B metriky zahrnuj\u00ed po\u010det nov\u00fdch obchodn\u00edch kontakt\u016f z paddock hospitality a VIP akc\u00ed. RTR Sports Marketing pom\u00e1h\u00e1 klient\u016fm nastavit KPI je\u0161t\u011b p\u0159ed podpisem smlouvy a pravideln\u011b reportuje v\u00fdsledky v pr\u016fb\u011bhu sez\u00f3ny.<\/p>\n<\/p>\n<\/div>\n<\/div>\n

Kl\u00ed\u010dov\u00e9 slo\u017eky sponzorsk\u00e9ho pl\u00e1nu, jeho vliv na ROI, nej\u010dast\u011bj\u0161\u00ed chyby a podpora RTR Sports<\/h2>\n
\n
\nJak\u00e9 jsou kl\u00ed\u010dov\u00e9 slo\u017eky efektivn\u00edho sponzorsk\u00e9ho pl\u00e1nu? Co mus\u00ed ka\u017ed\u00fd sponzorsk\u00fd pl\u00e1n obsahovat, aby p\u0159in\u00e1\u0161el skute\u010dn\u00e9 obchodn\u00ed v\u00fdsledky?<\/strong><\/p>\n

Efektivn\u00ed sponzorsk\u00fd pl\u00e1n nen\u00ed dokument, kter\u00fd se napsal a ulo\u017eil do \u0161upl\u00edku. Je to \u017eiv\u00fd n\u00e1stroj, kter\u00fd \u0159\u00edd\u00ed cel\u00fd pr\u016fb\u011bh sponzoringu od podpisu smlouvy a\u017e po hodnocen\u00ed v\u00fdsledk\u016f. Definice c\u00edl\u016f a KPI: ka\u017ed\u00fd sponzorsk\u00fd pl\u00e1n za\u010d\u00edn\u00e1 jasnou odpov\u011bd\u00ed na ot\u00e1zku, \u010deho chceme dos\u00e1hnout; zvy\u0161ov\u00e1n\u00ed pov\u011bdomosti o zna\u010dce, generov\u00e1n\u00ed B2B kontakt\u016f nebo posilov\u00e1n\u00ed vztah\u016f se z\u00e1kazn\u00edky; ka\u017ed\u00fd c\u00edl vy\u017eaduje jin\u00e9 aktiva\u010dn\u00ed strategie a jin\u00e9 metriky \u00fasp\u011bchu. Aktiva\u010dn\u00ed kalend\u00e1\u0159: p\u0159epl\u00e1nov\u00e1n\u00ed sponzorsk\u00fdch pr\u00e1v do konkr\u00e9tn\u00edch akc\u00ed b\u011bhem cel\u00e9ho roku; kter\u00e9 z\u00e1vody vyu\u017eijete pro VIP p\u0159\u00edjem klient\u016f, kter\u00e9 pro tvorbu digit\u00e1ln\u00edho obsahu a kter\u00e9 pro tiskov\u00e9 konference; aktiva\u010dn\u00ed kalend\u00e1\u0159 je p\u00e1te\u0159\u00ed sponzorsk\u00e9ho pl\u00e1nu. Rozpo\u010det na aktivaci: rozumn\u00fd sponzorsk\u00fd pl\u00e1n po\u010d\u00edt\u00e1 s rozpo\u010dtem na aktivaci, kter\u00fd odpov\u00edd\u00e1 alespo\u0148 v\u00fd\u0161i sponzorsk\u00e9ho poplatku; sponzoring bez aktivace je jen n\u00e1kladn\u00fd logo placement; RTR Sports pom\u00e1h\u00e1 zna\u010dk\u00e1m sestavit kompletn\u00ed sponzorsk\u00fd pl\u00e1n od stanoven\u00ed c\u00edl\u016f a\u017e po m\u011b\u0159en\u00ed v\u00fdsledk\u016f.<\/p>\n<\/div>\n

\nJak sponzorsk\u00fd pl\u00e1n ovliv\u0148uje n\u00e1vratnost investice do sponzoringu? Pro\u010d firmy bez sponzorsk\u00e9ho pl\u00e1nu nez\u00edsk\u00e1vaj\u00ed o\u010dek\u00e1vanou hodnotu ze sponzorsk\u00fdch pr\u00e1v?<\/strong><\/p>\n

Sponzoring bez pl\u00e1nu je jako marketingov\u00e1 kampa\u0148 bez brifingu. V\u00fdsledky mohou p\u0159ij\u00edt n\u00e1hodou, ale nikdo nev\u00ed, pro\u010d ani jak je zopakovat. Vazba sponzorsk\u00e9ho pl\u00e1nu na obchodn\u00ed c\u00edle: sponzorsk\u00fd pl\u00e1n je p\u0159evodn\u00edk mezi pr\u00e1vy z\u00edskan\u00fdmi od t\u00fdmu nebo z\u00e1vodu a konkr\u00e9tn\u00edmi obchodn\u00edmi v\u00fdsledky, kter\u00e9 firma o\u010dek\u00e1v\u00e1; bez tohoto p\u0159evodu z\u016fst\u00e1vaj\u00ed pr\u00e1va nevyu\u017eit\u00e1 a vn\u00edman\u00e1 jako zbyte\u010dn\u00e9 n\u00e1klady. M\u011b\u0159iteln\u00e9 v\u00fdsledky m\u00edsto dohadov\u00e1n\u00ed: firmy se sponzorsk\u00fdm pl\u00e1nem dok\u00e1\u017e\u00ed p\u0159esn\u011b ur\u010dit, kter\u00e9 aktivity p\u0159inesly v\u00fdsledky a kter\u00e9 nikoliv; tato zp\u011btn\u00e1 vazba umo\u017e\u0148uje pr\u016fb\u011b\u017en\u011b optimalizovat rozd\u011blen\u00ed rozpo\u010dtu; p\u0159i obnov\u011b smlouvy m\u00e1 zna\u010dka data, kter\u00e1 podporuj\u00ed vyjedn\u00e1v\u00e1n\u00ed lep\u0161\u00edch podm\u00ednek. Prevence pl\u00fdtv\u00e1n\u00ed sponzorsk\u00fdmi pr\u00e1vy: nej\u010dast\u011bj\u0161\u00ed ztr\u00e1ta hodnoty p\u0159i sponzoringu nast\u00e1v\u00e1, kdy\u017e zna\u010dky zaplat\u00ed za pr\u00e1va, ale nevyu\u017eij\u00ed je naplno; dob\u0159e nastaven\u00fd sponzorsk\u00fd pl\u00e1n p\u0159id\u011bl\u00ed ka\u017ed\u00e9mu pr\u00e1vu konkr\u00e9tn\u00ed zodpov\u011bdnost a term\u00edn; RTR Sports m\u00e1 t\u0159icetilet\u00e9 zku\u0161enosti s maximalizac\u00ed ROI sponzoring\u016f v motorsportu.<\/p>\n<\/div>\n

\nJak\u00e9 jsou nejb\u011b\u017en\u011bj\u0161\u00ed chyby firem p\u0159i sestavov\u00e1n\u00ed sponzorsk\u00e9ho pl\u00e1nu? Jak se jim vyhnout a co d\u011blat jinak?<\/strong><\/p>\n

I zku\u0161en\u00e9 marketingov\u00e9 t\u00fdmy se p\u0159i prvn\u00edm sponzoringu dopou\u0161t\u011bj\u00ed p\u0159edv\u00eddateln\u00fdch chyb. Zn\u00e1t tyto chyby p\u0159edem je prvn\u00ed krok k jejich vyvarov\u00e1n\u00ed. Chyba 1 \u2014 pl\u00e1n bez jasn\u00e9ho vlastn\u00edka: sponzorsk\u00fd pl\u00e1n vy\u017eaduje jednu osobu nebo t\u00fdm, kter\u00fd nese plnou zodpov\u011bdnost za jeho realizaci; bez jasn\u00e9ho vlastn\u00edka se d\u00edl\u010d\u00ed kroky p\u0159ehl\u00ed\u017e\u00ed a nikdo p\u0159ijat\u00e1 z\u00e1vazky nepln\u00ed; RTR Sports doporu\u010duje jmenovat intern\u00edho sponzoring mana\u017eera je\u0161t\u011b p\u0159ed podpisem smlouvy. Chyba 2 \u2014 podce\u0148ov\u00e1n\u00ed pot\u0159ebn\u00e9ho \u010dasu: aktiva\u010dn\u00ed akce, tiskov\u00e9 konference a VIP recepce vy\u017eaduj\u00ed p\u0159\u00edpravu t\u00fddn\u016f a\u017e m\u011bs\u00edc\u016f p\u0159edem; firma, kter\u00e1 za\u010dne organizovat pr\u00e1va t\u00fdden p\u0159ed z\u00e1vodem, je vyu\u017eije jen z \u010d\u00e1sti nebo s v\u00fdrazn\u011b sn\u00ed\u017een\u00fdm dopadem. Chyba 3 \u2014 izolace sponzoringu od prodejn\u00edho t\u00fdmu: sponzorsk\u00fd pl\u00e1n B2B zna\u010dky mus\u00ed b\u00fdt propojen s CRM a obchodn\u00edm t\u00fdmem; VIP vstupenky a p\u0159\u00edjem na paddocku jsou nejcenn\u011bj\u0161\u00ed tehdy, kdy\u017e jsou p\u0159id\u011bleny konkr\u00e9tn\u00edm prospekt\u016fm s konkr\u00e9tn\u00edm obchodn\u00edm c\u00edlem; RTR Sports nab\u00edz\u00ed konzultace pro spr\u00e1vnou integraci sponzorsk\u00e9ho pl\u00e1nu s obchodn\u00edmi procesy zna\u010dky.<\/p>\n<\/div>\n

\nJak RTR Sports pom\u00e1h\u00e1 zna\u010dk\u00e1m sestavit a realizovat sponzorsk\u00fd pl\u00e1n v motorsportu? Co lze o\u010dek\u00e1vat od spolupr\u00e1ce s profesion\u00e1ln\u00ed sponzoringovou agenturou?<\/strong><\/p>\n

RTR Sports byl zalo\u017een v roce 1995 a specializuje se v\u00fdhradn\u011b na motocyklov\u00fd a automobilov\u00fd sponzoring; na\u0161e zku\u0161enosti n\u00e1m umo\u017e\u0148uj\u00ed nab\u00eddnout zna\u010dk\u00e1m komplexn\u00ed podporu p\u0159i sestavov\u00e1n\u00ed a realizaci sponzorsk\u00e9ho pl\u00e1nu. F\u00e1ze 1 \u2014 diagnostika a c\u00edle: zahajujeme spolupr\u00e1ci hloubkov\u00fdm porozum\u011bn\u00edm strategick\u00fdm c\u00edl\u016fm zna\u010dky, c\u00edlov\u00e9 skupin\u011b a rozpo\u010dtov\u00fdm omezen\u00edm; na z\u00e1klad\u011b tohoto porozum\u011bn\u00ed navrhneme sponzorsk\u00fd pl\u00e1n s konkr\u00e9tn\u00edmi KPI a aktiva\u010dn\u00edm kalend\u00e1\u0159em. F\u00e1ze 2 \u2014 jedn\u00e1n\u00ed a p\u0159id\u011blen\u00ed pr\u00e1v: RTR Sports m\u00e1 p\u0159\u00edstup k exkluzivn\u00edm sponzoringov\u00fdm p\u0159\u00edle\u017eitostem prost\u0159ednictv\u00edm dlouhodob\u00fdch partnerstv\u00ed s t\u00fdmy MotoGP a z\u00e1vodn\u00edmi t\u00fdmy; vyjedn\u00e1v\u00e1me podm\u00ednky smlouvy ve prosp\u011bch zna\u010dky a zaji\u0161\u0165ujeme nejlep\u0161\u00ed pom\u011br ceny a hodnoty sponzorsk\u00fdch pr\u00e1v. F\u00e1ze 3 \u2014 realizace a evaluace: b\u011bhem sez\u00f3ny RTR Sports monitoruje realizaci sponzorsk\u00e9ho pl\u00e1nu a poskytuje pravideln\u00e9 zpr\u00e1vy o dosahov\u00e1n\u00ed KPI; po skon\u010den\u00ed sez\u00f3ny provedeme kompletn\u00ed hodnocen\u00ed sponzorsk\u00e9ho ROI a navrhneme optimalizace pro n\u00e1sleduj\u00edc\u00ed rok; kontaktujte RTR Sports a zjist\u011bte, jak v\u00e1\u0161 sponzorsk\u00fd pl\u00e1n p\u0159iv\u00e9st k re\u00e1ln\u00fdm v\u00fdsledk\u016fm.<\/p>\n<\/div>\n<\/div>\n

Sponzorsk\u00fd pl\u00e1n je z\u00e1klad, na kter\u00e9m stoj\u00ed ka\u017ed\u00fd \u00fasp\u011b\u0161n\u00fd sponzoring v motorsportu. Bez strukturovan\u00e9ho p\u0159\u00edstupu k aktivaci sponzorsk\u00fdch pr\u00e1v z\u016fst\u00e1v\u00e1 velk\u00e1 \u010d\u00e1st hodnoty nevyu\u017eita. RTR Sports je v\u00e1\u0161 partner pro sestaven\u00ed sponzorsk\u00e9ho pl\u00e1nu, kter\u00fd p\u0159em\u011bn\u00ed ka\u017ed\u00e9 sponzorsk\u00e9 pr\u00e1vo v m\u011b\u0159iteln\u00fd obchodn\u00ed v\u00fdsledek \u2014 od prvn\u00edho z\u00e1vodu a\u017e po z\u00e1v\u011bre\u010dn\u00e9 hodnocen\u00ed sez\u00f3ny.<\/p>\n","protected":false},"excerpt":{"rendered":"

V\u011bt\u0161ina firem vstupuj\u00edcch do sportovn\u00edho sponzoringu d\u011bl\u00e1 p\u0159edv\u00eddatelnou chybu. Podep\u00ed\u0161ou smlouvu, nalepi na motorku nebo auto logo a \u010dekaj\u00ed, a\u017e se magie stane sama. Nen\u00ed to magie. Je to pr\u00e1ce. A pr\u00e1ce vy\u017eaduje pl\u00e1nov\u00e1n\u00ed. Sponzorsk\u00fd pl\u00e1n je soubor strukturovan\u00fdch akc\u00ed, aktivac\u00ed a ud\u00e1lost\u00ed, kter\u00e9 firma realizuje, aby prom\u011bnila z\u00edskan\u00e1 pr\u00e1va v konkr\u00e9tn\u00ed obchodn\u00ed v\u00fdsledky. Co […]<\/p>\n","protected":false},"author":14,"featured_media":189308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20026],"tags":[],"class_list":["post-296182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsorizzazioni-sportive"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSponzorsk\u00fd pl\u00e1n: co to je a jak ho pou\u017e\u00edvat | RTR Sports<\/title>\n<meta name=\"description\" content=\"Co je sponzorsk\u00fd pl\u00e1n, z \u010deho se skl\u00e1d\u00e1 a jak prom\u011bnit smluvn\u00ed pr\u00e1va v m\u011b\u0159iteln\u00e9 v\u00fdsledky? Praktick\u00fd pr\u016fvodce RTR Sports Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co je sponzorsk\u00fd pl\u00e1n a jak ho pou\u017e\u00edvat\" \/>\n<meta property=\"og:description\" content=\"Co je sponzorsk\u00fd pl\u00e1n, z \u010deho se skl\u00e1d\u00e1 a jak prom\u011bnit smluvn\u00ed pr\u00e1va v m\u011b\u0159iteln\u00e9 v\u00fdsledky? Praktick\u00fd pr\u016fvodce RTR Sports Marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/schermata-2018-04-30-alle-15.10.40-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Co je sponzorsk\u00fd pl\u00e1n a jak ho pou\u017e\u00edvat\",\"datePublished\":\"2025-07-11T08:37:10+00:00\",\"dateModified\":\"2026-09-15T13:36:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/\"},\"wordCount\":2102,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/schermata-2018-04-30-alle-15.10.40-4.png\",\"articleSection\":[\"Sponsorizzazioni Sportive\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/\",\"name\":\"Sponzorsk\u00fd pl\u00e1n: co to je a jak ho pou\u017e\u00edvat | RTR Sports\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/schermata-2018-04-30-alle-15.10.40-4.png\",\"datePublished\":\"2025-07-11T08:37:10+00:00\",\"dateModified\":\"2026-09-15T13:36:53+00:00\",\"description\":\"Co je sponzorsk\u00fd pl\u00e1n, z \u010deho se skl\u00e1d\u00e1 a jak prom\u011bnit smluvn\u00ed pr\u00e1va v m\u011b\u0159iteln\u00e9 v\u00fdsledky? Praktick\u00fd pr\u016fvodce RTR Sports Marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/schermata-2018-04-30-alle-15.10.40-4.png\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/schermata-2018-04-30-alle-15.10.40-4.png\",\"width\":2500,\"height\":1403,\"caption\":\"What is a Sponsorship Plan and How to Develop it\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Co je sponzorsk\u00fd pl\u00e1n a jak ho pou\u017e\u00edvat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sponzorsk\u00fd pl\u00e1n: co to je a jak ho pou\u017e\u00edvat | RTR Sports","description":"Co je sponzorsk\u00fd pl\u00e1n, z \u010deho se skl\u00e1d\u00e1 a jak prom\u011bnit smluvn\u00ed pr\u00e1va v m\u011b\u0159iteln\u00e9 v\u00fdsledky? Praktick\u00fd pr\u016fvodce RTR Sports Marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/","og_locale":"cs_CZ","og_type":"article","og_title":"Co je sponzorsk\u00fd pl\u00e1n a jak ho pou\u017e\u00edvat","og_description":"Co je sponzorsk\u00fd pl\u00e1n, z \u010deho se skl\u00e1d\u00e1 a jak prom\u011bnit smluvn\u00ed pr\u00e1va v m\u011b\u0159iteln\u00e9 v\u00fdsledky? Praktick\u00fd pr\u016fvodce RTR Sports Marketing.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":2500,"height":1403,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/schermata-2018-04-30-alle-15.10.40-4.png","type":"image\/png"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Riccardo Taf\u00e0","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Co je sponzorsk\u00fd pl\u00e1n a jak ho pou\u017e\u00edvat","datePublished":"2025-07-11T08:37:10+00:00","dateModified":"2026-09-15T13:36:53+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/"},"wordCount":2102,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/schermata-2018-04-30-alle-15.10.40-4.png","articleSection":["Sponsorizzazioni Sportive"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/","url":"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/","name":"Sponzorsk\u00fd pl\u00e1n: co to je a jak ho pou\u017e\u00edvat | RTR Sports","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/schermata-2018-04-30-alle-15.10.40-4.png","datePublished":"2025-07-11T08:37:10+00:00","dateModified":"2026-09-15T13:36:53+00:00","description":"Co je sponzorsk\u00fd pl\u00e1n, z \u010deho se skl\u00e1d\u00e1 a jak prom\u011bnit smluvn\u00ed pr\u00e1va v m\u011b\u0159iteln\u00e9 v\u00fdsledky? Praktick\u00fd pr\u016fvodce RTR Sports Marketing.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/schermata-2018-04-30-alle-15.10.40-4.png","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/schermata-2018-04-30-alle-15.10.40-4.png","width":2500,"height":1403,"caption":"What is a Sponsorship Plan and How to Develop it"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Co je sponzorsk\u00fd pl\u00e1n a jak ho pou\u017e\u00edvat"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/296182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=296182"}],"version-history":[{"count":12,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/296182\/revisions"}],"predecessor-version":[{"id":354430,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/296182\/revisions\/354430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/189308"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=296182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=296182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=296182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}