{"id":296182,"date":"2025-07-11T10:37:10","date_gmt":"2025-07-11T08:37:10","guid":{"rendered":"https:\/\/rtrsports.com\/co-je-to-sponzorsky-plan-a-jak-ho-pouzivat\/"},"modified":"2025-07-11T10:39:58","modified_gmt":"2025-07-11T08:39:58","slug":"co-je-to-sponzorsky-plan-a-jak-ho-pouzivat","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/","title":{"rendered":"Co je to sponzorsk\u00fd pl\u00e1n a jak ho pou\u017e\u00edvat"},"content":{"rendered":"<h2 class=\"ai-optimize-7\"><strong>Jak vytvo\u0159it pl\u00e1n sponzoringu<\/strong><\/h2>\n<p class=\"ai-optimize-8 ai-optimize-introduction\">Pokud se (spr\u00e1vn\u011b) rozhodnete <strong>za\u010d\u00edt sponzorovat n\u011bjak\u00fd sport,<\/strong> je dobr\u00e9 si p\u0159ipravit pl\u00e1n, jak vyu\u017e\u00edt v\u0161echny mo\u017enosti spojen\u00e9 s va\u0161\u00edm partnerstv\u00edm. Nen\u00ed to trivi\u00e1ln\u00ed \u00fakol, proto\u017ee <a href=\"https:\/\/rtrsports.com\/en\/\"><strong>sponzorstv\u00ed<\/strong><\/a> lze odm\u00edtnout v des\u00edtk\u00e1ch a des\u00edtk\u00e1ch r\u016fzn\u00fdch akc\u00ed a spole\u010dnosti, i kdy\u017e pat\u0159\u00ed do stejn\u00e9ho produktov\u00e9ho odv\u011btv\u00ed, jsou r\u016fznorod\u00e9.<\/p>\n<p class=\"ai-optimize-9\">Je tedy t\u0159eba ur\u010dit aktivity, kter\u00e9 bychom d\u00edky sponzoringu mohli zah\u00e1jit, a sestavit pl\u00e1n, t\u0159eba i korelovan\u00fd jednoduch\u00fdm sch\u00e9matem, abychom m\u011bli p\u0159ehled o v\u0161em, co budeme b\u011bhem roku realizovat.<\/p>\n<p class=\"ai-optimize-10\"><strong>Tento dokument je zn\u00e1m pod n\u00e1zvem Pl\u00e1n sponzoringu.<\/strong><\/p>\n<h3 class=\"p1 ai-optimize-11\">Co je to sponzorsk\u00fd pl\u00e1n?<\/h3>\n<p class=\"p1 ai-optimize-12\"><strong>Pl\u00e1n sponzoringu je soubor \u010dinnost\u00ed, aktivit a ud\u00e1lost\u00ed, kter\u00e9 je t\u0159eba zav\u00e9st, aby se l\u00e9pe vyu\u017eila \u00fa\u010dinnost sponzorsk\u00e9 smlouvy<\/strong>. Sportovn\u00ed marketing by tyto akce, \u010dinnosti, ud\u00e1losti atd. ozna\u010dil jako <strong>&#8222;aktivace<\/strong> &#8222;, \u010d\u00edm\u017e se rozum\u00ed ka\u017ed\u00e1 \u010dinnost, kter\u00e1 m\u00e1 prom\u011bnit marketingov\u00e9 p\u0159\u00ednosy v hmatateln\u00e9 v\u00fdsledky.<\/p>\n<p class=\"p1 ai-optimize-13\">V\u0161echny aktivace dohromady tvo\u0159\u00ed pl\u00e1n sponzoringu. P\u0159esto\u017ee v n\u00ed\u017ee uveden\u00e9m modelu lze nal\u00e9zt mno\u017estv\u00ed p\u0159\u00edklad\u016f, je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee dobr\u00fd pl\u00e1n sponzoringu se skl\u00e1d\u00e1 z \u00fakol\u016f a aktivit v\u0161ech velikost\u00ed. Od veletrh\u016f, kde je v\u00fdstavn\u00ed kolo v pop\u0159ed\u00ed z\u00e1jmu, a\u017e po prost\u00fd p\u0159\u00edsp\u011bvek na soci\u00e1ln\u00edch s\u00edt\u00edch, je t\u0159eba pe\u010dliv\u011b napl\u00e1novat a v\u011bnovat pozornost ka\u017ed\u00e9 akci.<\/p>\n<h3 class=\"p1 ai-optimize-14\">Jak vytvo\u0159it pl\u00e1n sponzoringu?<\/h3>\n<p class=\"p1 ai-optimize-15\">P\u0159i vytv\u00e1\u0159en\u00ed <strong>pl\u00e1nu sponzoringu<\/strong> maj\u00ed spole\u010dnosti a zna\u010dky dva hlavn\u00ed v\u00fdchoz\u00ed body: bal\u00ed\u010dek sponzorsk\u00fdch pr\u00e1v, kter\u00fd vypl\u00fdv\u00e1 ze smlouvy, a sv\u00e9 prodejn\u00ed a marketingov\u00e9 c\u00edle.<span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1 ai-optimize-16\">S ohledem na tyto kl\u00ed\u010dov\u00e9 oblasti lze s pomoc\u00ed <strong>sportovn\u00edho kalend\u00e1\u0159e<\/strong> navrhnout prvn\u00ed r\u00e1mec, kter\u00fd se bude op\u00edrat o hlavn\u00ed term\u00edny z\u00e1jmu dan\u00e9 discipl\u00edny. R\u016fzn\u00e9 sporty maj\u00ed r\u016fzn\u00e9 kalend\u00e1\u0159e a je d\u016fle\u017eit\u00e9 m\u00edt jasnou p\u0159edstavu o tom, co se bude b\u011bhem roku d\u00edt. Za\u010d\u00e1tek sez\u00f3ny, dom\u00e1c\u00ed z\u00e1vody (nebo z\u00e1pasy), p\u0159est\u00e1vka sez\u00f3ny, play-off a podobn\u011b se mus\u00ed st\u00e1t pil\u00ed\u0159i va\u0161\u00ed \u010dinnosti. <span class=\"Apple-converted-space\"> <\/span><\/p>\n<p class=\"p1 ai-optimize-17\">Pak je \u010das zk\u0159\u00ed\u017eit tyto informace s kalend\u00e1\u0159em va\u0161eho oboru: v\u00fdstavy, kl\u00ed\u010dov\u00e9 okam\u017eiky, kongresy a setk\u00e1n\u00ed, kter\u00e9 by mohly vy\u017eadovat v\u011bt\u0161\u00ed odvahu. P\u0159i t\u011bchto p\u0159\u00edle\u017eitostech si mo\u017en\u00e1 budete cht\u00edt rezervovat vystoupen\u00ed jezdce nebo si napsat tu\u017eku na p\u0159edv\u00e1d\u011bc\u00ed motorku t\u00fdmu (pokud jste sponzorem motoristick\u00e9ho sportu), p\u0159\u00edpadn\u011b vyu\u017e\u00edt prostory t\u00fdmu k uspo\u0159\u00e1d\u00e1n\u00ed speci\u00e1ln\u00ed party.<\/p>\n<p class=\"p1 ai-optimize-18\">Jakmile jsou tyto hlavn\u00ed momenty hotov\u00e9, je \u010das zapsat do kalend\u00e1\u0159e ty nejmen\u0161\u00ed aktivity a stavebn\u00ed akce.<\/p>\n<h3 class=\"ai-optimize-19\">Pou\u017eit\u00ed pl\u00e1nu sponzoringu<\/h3>\n<p class=\"ai-optimize-20\">V\u00fdchoz\u00edm bodem je rozhodnut\u00ed, kter\u00e9 v\u00e1s vedlo ke vstupu do sponzoringu, a to <a href=\"https:\/\/rtrsports.com\/en\/blog\/sports-marketing-strategies\/\"><strong>c\u00edle<\/strong><\/a> kter\u00e9 jste si dali, a v\u00fdzvy (nechceme je naz\u00fdvat probl\u00e9my), kter\u00e9 hodl\u00e1te s jeho pomoc\u00ed p\u0159ekonat. Odtud si promyslete taktick\u00e9 kroky, kter\u00e9 slou\u017e\u00ed k dosa\u017een\u00ed t\u011bchto c\u00edl\u016f a k p\u0159ekon\u00e1n\u00ed t\u011bchto obt\u00ed\u017e\u00ed, a v\u0161e si zapi\u0161te do tabulky v Excelu.<\/p>\n<p class=\"ai-optimize-21\">Dal\u0161\u00edm krokem by m\u011blo b\u00fdt prom\u011bnit ka\u017ed\u00fd \u0159\u00e1dek v plnohodnotnou <strong>taktickou \u010dinnost, kter\u00e1<\/strong> je d\u016fle\u017eit\u00e1 a pom\u00e1h\u00e1 dos\u00e1hnout c\u00edl\u016f, kter\u00e9 jste si stanovili.<\/p>\n<p class=\"ai-optimize-22\">Pokud nem\u00e1te \u010das sjednotit sv\u016fj t\u00fdm, ud\u011blat <strong>brainstorming<\/strong> nebo zkontrolovat, co d\u011bl\u00e1 konkurence na druh\u00e9 stran\u011b oce\u00e1nu, m\u00e1te \u0161t\u011bst\u00ed&#8230;<\/p>\n<p class=\"ai-optimize-23\">Pod\u00edvejte se <strong>na osnovu, kterou p\u0159ikl\u00e1d\u00e1m<\/strong>, a pou\u017eijte ji jako kontroln\u00ed seznam.<\/p>\n<p class=\"ai-optimize-24\">Nen\u00ed \u00fapln\u00e1, ani si to ne\u010din\u00ed, ale rozhodn\u011b je dobr\u00fdm z\u00e1kladem, na kter\u00e9m m\u016f\u017eete postavit svou knihu. <a href=\"https:\/\/rtrsports.com\/en\/blog\/how-does-motorsport-sponsorship-work\/\"><strong>sponzorstv\u00ed<\/strong><\/a> pl\u00e1n a u\u0161et\u0159it n\u011bjak\u00fd \u010das.<\/p>\n<p class=\"ai-optimize-25\">N\u011bkter\u00e9 z t\u011bchto prvk\u016f jsou mezi implementa\u010dn\u00edmi aktivitami partnerstv\u00ed p\u0159\u00edtomny v\u017edy, jin\u00e9 ne a n\u011bkter\u00e9 byly vynech\u00e1ny&#8230; Hra na vypl\u0148ov\u00e1n\u00ed pol\u00ed\u010dek je p\u011bkn\u00e1, pokud je na hrac\u00ed plo\u0161e m\u00edsto&#8230;<\/p>\n<p class=\"ai-optimize-26\">Vyu\u017e\u00edvejte hojn\u011b tento syst\u00e9m; pamatujte si, kde jste ho na\u0161li, a pokud chcete prohloubit a probrat <strong>pl\u00e1n sponzoringu<\/strong> a mo\u017en\u00e1 i <a href=\"https:\/\/rtrsports.com\/en\/blog\/sports-marketing-agencies-competences\/\">to, co byste cht\u011bli sponzorovat v budoucnu<\/a>, v\u017edy n\u00e1s najdete na adrese <a href=\"mailto:info@rtrsports.com\"><strong>info@rtrsports.com<\/strong><\/a><\/p>\n<h2 class=\"ai-optimize-27\"><strong>Pl\u00e1n sponzoringu od spole\u010dnosti RTR Sports<\/strong><\/h2>\n<p class=\"ai-optimize-28\"><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/schermata-2018-04-30-alle-15.10.40-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18564 size-full\" title=\"pl\u00e1n sponzoringu\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/schermata-2018-04-30-alle-15.10.40-3.png\" alt=\"sponzorsk\u00fd pl\u00e1n\" width=\"2500\" height=\"1403\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jak vytvo\u0159it pl\u00e1n sponzoringu Pokud se (spr\u00e1vn\u011b) rozhodnete za\u010d\u00edt sponzorovat n\u011bjak\u00fd sport, je dobr\u00e9 si p\u0159ipravit pl\u00e1n, jak vyu\u017e\u00edt v\u0161echny mo\u017enosti spojen\u00e9 s va\u0161\u00edm partnerstv\u00edm. Nen\u00ed to trivi\u00e1ln\u00ed \u00fakol, proto\u017ee sponzorstv\u00ed lze odm\u00edtnout v des\u00edtk\u00e1ch a des\u00edtk\u00e1ch r\u016fzn\u00fdch akc\u00ed a spole\u010dnosti, i kdy\u017e pat\u0159\u00ed do stejn\u00e9ho produktov\u00e9ho odv\u011btv\u00ed, jsou r\u016fznorod\u00e9. Je tedy t\u0159eba ur\u010dit aktivity, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-296182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Co je to pl\u00e1n sponzoringu a jak ho vypracovat<\/title>\n<meta name=\"description\" content=\"Co je to sponzorsk\u00fd pl\u00e1n? Zjist\u011bte, jak vytvo\u0159it \u00fasp\u011b\u0161n\u00fd pl\u00e1n sponzoringu pomoc\u00ed na\u0161eho kontroln\u00edho seznamu a odborn\u00fdch znalost\u00ed. 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P\u0159e\u010dt\u011bte si v\u00edce!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/whats-sponsorship-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/schermata-2018-04-30-alle-15.10.40-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Co je to sponzorsk\u00fd pl\u00e1n a jak ho pou\u017e\u00edvat\",\"datePublished\":\"2025-07-11T08:37:10+00:00\",\"dateModified\":\"2025-07-11T08:39:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/\"},\"wordCount\":792,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/schermata-2018-04-30-alle-15.10.40-4.png\",\"articleSection\":[\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/\",\"name\":\"Co je to pl\u00e1n sponzoringu a jak ho vypracovat\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/whats-sponsorship-plan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/schermata-2018-04-30-alle-15.10.40-4.png\",\"datePublished\":\"2025-07-11T08:37:10+00:00\",\"dateModified\":\"2025-07-11T08:39:58+00:00\",\"description\":\"Co je to sponzorsk\u00fd pl\u00e1n? 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