{"id":296333,"date":"2025-07-11T12:52:01","date_gmt":"2025-07-11T10:52:01","guid":{"rendered":"https:\/\/rtrsports.com\/sponzorstvi-a-znecisteni-otazka-duslednosti\/"},"modified":"2025-07-11T12:55:31","modified_gmt":"2025-07-11T10:55:31","slug":"sponzorstvi-a-znecisteni-otazka-duslednosti","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/sponzorstvi-a-znecisteni-otazka-duslednosti\/","title":{"rendered":"Sponzorstv\u00ed a zne\u010di\u0161t\u011bn\u00ed: ot\u00e1zka d\u016fslednosti"},"content":{"rendered":"<p class=\"ai-optimize-6 ai-optimize-introduction\">Kr\u00e1tk\u00e1 anekdota. Ned\u00e1vno mi<strong> marketingov\u00fd mana\u017eer<\/strong> jedn\u00e9 spole\u010dnosti \u0159ekl, \u017ee nebude sponzorovat. <strong><a href=\"https:\/\/rtrsports.com\/en\/sponsorship-in-sports-and-a-focus-on-motogp-sponsorship\/\">motorsportu<\/a><\/strong> kv\u016fli zne\u010di\u0161\u0165uj\u00edc\u00edm \u00fa\u010dink\u016fm automobil\u016f a motocykl\u016f. O tomto rozhodnut\u00ed jsem byl informov\u00e1n na konci velmi p\u0159\u00edjemn\u00e9ho ob\u011bda, b\u011bhem kter\u00e9ho n\u00e1m bylo pod\u00e1v\u00e1no ovoce (velmi neobvykl\u00e9 velikosti), o kter\u00e9m mi bylo na m\u016fj dotaz na m\u00edsto p\u016fvodu sd\u011bleno, \u017ee poch\u00e1z\u00ed z <strong>Chile<\/strong> (hrozny) a z <strong>Maroka<\/strong> (jahody). Net\u0159eba dod\u00e1vat, \u017ee p\u00e1n, se kter\u00fdm jsem ob\u011bdvala, neuva\u017eoval o tom, \u017ee by velmi kr\u00e1sn\u00e9 ovoce, kter\u00e9 jsme m\u011bli k dispozici, nem\u011blo &#8222;nulov\u00fd dopad&#8220;, vzhledem k dlouh\u00e9 vzd\u00e1lenosti, kterou urazilo z druh\u00e9ho konce sv\u011bta a\u017e na n\u00e1\u0161 st\u016fl.<\/p>\n<h2 class=\"ai-optimize-7\"><strong>U\u017e \u017e\u00e1dn\u00e9 v\u00fdmluvy<\/strong><\/h2>\n<p class=\"ai-optimize-8\">Spole\u010dnosti, kter\u00e9 cht\u011bj\u00ed spojit svou zna\u010dku s motoristick\u00fdm sportem, maj\u00ed nyn\u00ed odpov\u011b\u010f na sv\u00e9 obavy o \u017eivotn\u00ed prost\u0159ed\u00ed: <a href=\"https:\/\/rtrsports.com\/cs\/andretti-autosport-sponzoring-formula-e\/\"><strong>Formule E<\/strong>,<\/a> seri\u00e1l s velmi n\u00edzk\u00fdm dopadem na \u017eivotn\u00ed prost\u0159ed\u00ed zahrnuj\u00edc\u00ed nezne\u010di\u0161\u0165uj\u00edc\u00ed, nehlu\u010dn\u00e9 elektromobily, kter\u00e9 z\u00e1vod\u00ed v <strong>centrech n\u011bkter\u00fdch ikonick\u00fdch m\u011bst,<\/strong> jako je Hongkong, Mexico City, \u0158\u00edm, Pa\u0159\u00ed\u017e a Berl\u00edn, abychom zm\u00ednili jen n\u011bkolik m\u011bst, kter\u00e1 \u0161ampion\u00e1t host\u00ed. Od p\u0159\u00ed\u0161t\u00edho roku, <strong><a href=\"https:\/\/rtrsports.com\/en\/blog\/motoe-sponsorship-not-miss-chance\/\">elektrick\u00e9 motocykly<\/a><\/strong> debutovat tak\u00e9 elektromobily. <strong> <\/strong>U\u017e \u017e\u00e1dn\u00e9 v\u00fdmluvy. P\u0159esto se st\u00e1le najdou lid\u00e9, kte\u0159\u00ed vyd\u00e1vaj\u00ed prohl\u00e1\u0161en\u00ed, jako je to \u00favodn\u00ed v tomto p\u0159\u00edsp\u011bvku, a pou\u017e\u00edvaj\u00ed v\u00fdrobky s obrovskou &#8222;uhl\u00edkovou stopou&#8220;, jak tomu \u0159\u00edkaj\u00ed angli\u010dtin\u00e1\u0159i.<\/p>\n<p class=\"ai-optimize-9\">V\u0161e, co d\u011bl\u00e1me, m\u00e1 dopad na \u017eivotn\u00ed prost\u0159ed\u00ed kolem n\u00e1s, po\u010d\u00ednaje hrnkem ml\u00e9ka, kter\u00fd r\u00e1no vypijeme, a\u017e po posledn\u00ed kus oble\u010den\u00ed, kter\u00fd si obl\u00e9kneme. V\u0161e m\u00e1 dopad na \u017eivotn\u00ed prost\u0159ed\u00ed, a \u010d\u00edm v\u00edce spot\u0159ebov\u00e1v\u00e1me v\u00fdrobky daleko od m\u00edsta jejich v\u00fdroby, t\u00edm v\u011bt\u0161\u00ed je na\u0161e ekologick\u00e1 stopa. V\u0161echny lidsk\u00e9 \u010dinnosti p\u0159in\u00e1\u0161ej\u00ed ur\u010dit\u00e9 formy zne\u010di\u0161t\u011bn\u00ed; koneckonc\u016f nejhor\u0161\u00ed p\u0159\u00edpady jsou spojeny s potravin\u00e1\u0159sk\u00fdm pr\u016fmyslem a v\u00fdrobou masa, ale to n\u00e1m p\u0159ece nezabr\u00e1n\u00ed j\u00edst, nebo ano?<\/p>\n<p class=\"ai-optimize-10\">Ka\u017edop\u00e1dn\u011b, pokud se v\u00e1m Formule E l\u00edb\u00ed, m\u011bli byste si o agentu\u0159e <a href=\"https:\/\/www.fiaformulae.com\/en\">Formule E<\/a> p\u0159e\u010d\u00edst v\u00edce!<\/p>\n<h2 class=\"ai-optimize-11\"><strong>\u010ciny, ne jen slova<\/strong><\/h2>\n<p class=\"ai-optimize-12\">Nebylo by hezk\u00e9, kdybychom v\u0161ichni skute\u010dn\u011b p\u0159e\u0161li na v\u00fdrobky s nulov\u00fdm po\u010dtem ujet\u00fdch kilometr\u016f, m\u00edsto abychom jen \u010detli zcela zjevn\u00e9 kazatelsk\u00e9 \u010dl\u00e1nky, kter\u00e9 v\u0161ichni zve\u0159ej\u0148uj\u00ed na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch? Nebylo by hezk\u00e9 naj\u00edt trochu konzistence mezi t\u00edm, co \u0159\u00edk\u00e1me\/p\u00ed\u0161eme, a t\u00edm, co d\u011bl\u00e1me? Zde je p\u0159\u00edklad toho, co m\u00e1m na mysli. Odpoledne jsem si \u0161el do <strong>Whole Foods<\/strong> koupit n\u011bjak\u00e9 j\u00eddlo a dostal jsem p\u011bkn\u00fd, recyklovan\u00fd a p\u0159\u00edrodn\u011b vypadaj\u00edc\u00ed pap\u00edrov\u00fd s\u00e1\u010dek s pe\u010den\u00fdm ku\u0159etem zabalen\u00fdm v plastov\u00e9m obalu, kter\u00fd pravd\u011bpodobn\u011b z\u016fstane v \u017eivotn\u00edm prost\u0159ed\u00ed dal\u0161\u00edch 100 a\u017e 1000 let. To n\u00e1m d\u00e1v\u00e1 podn\u011bt k zamy\u0161len\u00ed a motoristick\u00fdm sport\u016fm mo\u017enost p\u0159ehodnotit jejich komunika\u010dn\u00ed strategii.<\/p>\n<p class=\"ai-optimize-13\">Na druhou stranu bychom m\u011bli p\u0159edej\u00edt hluku a zne\u010di\u0161t\u011bn\u00ed a za\u010d\u00edt uva\u017eovat o tom, do jak\u00e9 m\u00edry <strong>z\u00e1vody<\/strong> napomohly pokroku dvoukolov\u00e9ho a <strong>\u010dty\u0159kolov\u00e9ho <\/strong>pr\u016fmyslu: <strong>zlep\u0161en\u00ed spolehlivosti<\/strong> a spot\u0159eby, kter\u00e9 maj\u00ed p\u0159\u00edm\u00fd vliv na zne\u010di\u0161t\u011bn\u00ed; zlep\u0161en\u00ed konstrukce a <strong>pou\u017eit\u00ed materi\u00e1l\u016f,<\/strong> kter\u00e9 maj\u00ed vliv na bezpe\u010dnost v p\u0159\u00edpad\u011b nehody; mo\u017enost recyklace mnoha sou\u010d\u00e1st\u00ed namontovan\u00fdch na motocyklech\/vozidlech; a zaveden\u00ed j\u00edzdn\u00edch pom\u016fcek, jako je posilova\u010d \u0159\u00edzen\u00ed, brzdov\u00fd servo\u0159\u00edzen\u00ed a ABS, kter\u00e9 zvy\u0161uj\u00ed \u00farove\u0148 dynamick\u00e9 bezpe\u010dnosti vozidla. Ve v\u00fd\u010dtu lze pokra\u010dovat s miliony pracovn\u00edch m\u00edst, kter\u00e1 pr\u016fmysl mobility v pr\u016fb\u011bhu \u010dasu vytvo\u0159il, a\u010dkoli si v\u0161ichni uv\u011bdomujeme jeho pot\u0159ebu a douf\u00e1me, \u017ee v budoucnu bude m\u00e9n\u011b zne\u010di\u0161\u0165ovat \u017eivotn\u00ed prost\u0159ed\u00ed.<\/p>\n<p class=\"ai-optimize-14\">Hluk a zne\u010di\u0161t\u011bn\u00ed jsou jen dva kousky v\u011bt\u0161\u00edho dortu, kter\u00fd zahrnuje pokrok, lep\u0161\u00ed mobilitu a <strong>z\u00e1vody s nulov\u00fdm dopadem<\/strong> (p\u0159inejmen\u0161\u00edm v posledn\u00edch \u010dty\u0159ech letech). Proto u\u017e neexistuj\u00ed \u017e\u00e1dn\u00e9 platn\u00e9 v\u00fdmluvy, pro\u010d by se spole\u010dnosti m\u011bly zdr\u017eet \u0161ance s motoristick\u00fdm sportem.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kr\u00e1tk\u00e1 anekdota. Ned\u00e1vno mi marketingov\u00fd mana\u017eer jedn\u00e9 spole\u010dnosti \u0159ekl, \u017ee nebude sponzorovat. motorsportu kv\u016fli zne\u010di\u0161\u0165uj\u00edc\u00edm \u00fa\u010dink\u016fm automobil\u016f a motocykl\u016f. O tomto rozhodnut\u00ed jsem byl informov\u00e1n na konci velmi p\u0159\u00edjemn\u00e9ho ob\u011bda, b\u011bhem kter\u00e9ho n\u00e1m bylo pod\u00e1v\u00e1no ovoce (velmi neobvykl\u00e9 velikosti), o kter\u00e9m mi bylo na m\u016fj dotaz na m\u00edsto p\u016fvodu sd\u011bleno, \u017ee poch\u00e1z\u00ed z Chile (hrozny) [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190786,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-296333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponzoring, motory a zne\u010di\u0161t\u011bn\u00ed: cesta k udr\u017eitelnosti<\/title>\n<meta name=\"description\" content=\"Spole\u010dnosti, kter\u00e9 cht\u011bj\u00ed spojit svou zna\u010dku s motoristick\u00fdm sportem, maj\u00ed nyn\u00ed odpov\u011b\u010f na sv\u00e9 obavy o \u017eivotn\u00ed prost\u0159ed\u00ed: Formule E, seri\u00e1l s velmi n\u00edzk\u00fdm dopadem na \u017eivotn\u00ed prost\u0159ed\u00ed, kter\u00fd zahrnuje nezne\u010di\u0161\u0165uj\u00edc\u00ed, bezhlu\u010dn\u00e9 elektromobily.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-a-znecisteni-otazka-duslednosti\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponzorstv\u00ed a zne\u010di\u0161t\u011bn\u00ed: ot\u00e1zka d\u016fslednosti\" \/>\n<meta property=\"og:description\" content=\"Spole\u010dnosti, kter\u00e9 cht\u011bj\u00ed spojit svou zna\u010dku s motoristick\u00fdm sportem, maj\u00ed nyn\u00ed odpov\u011b\u010f na sv\u00e9 obavy o \u017eivotn\u00ed prost\u0159ed\u00ed: Formule E, seri\u00e1l s velmi n\u00edzk\u00fdm dopadem na \u017eivotn\u00ed prost\u0159ed\u00ed, kter\u00fd zahrnuje nezne\u010di\u0161\u0165uj\u00edc\u00ed, bezhlu\u010dn\u00e9 elektromobily.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-a-znecisteni-otazka-duslednosti\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/formula-e-pollution-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1752\" \/>\n\t<meta property=\"og:image:height\" content=\"986\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzorstvi-a-znecisteni-otazka-duslednosti\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/sponzorstvi-a-znecisteni-otazka-duslednosti\\\/\"},\"author\":{\"name\":\"Riccardo 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