{"id":296359,"date":"2025-07-11T17:25:02","date_gmt":"2025-07-11T15:25:02","guid":{"rendered":"https:\/\/rtrsports.com\/placena-televize-a-sponzori-viditelnost-vs-exkluzivita\/"},"modified":"2025-07-11T17:46:08","modified_gmt":"2025-07-11T15:46:08","slug":"placena-televize-a-sponzori-viditelnost-vs-exkluzivita","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/pay-tv-and-sponsors-obtizna-rovnovaha-mezi-viditelnosti-a-exkluzivitou\/","title":{"rendered":"Placen\u00e1 televize a sponzo\u0159i: viditelnost VS exkluzivita"},"content":{"rendered":"

Stefano Saragoni <\/strong>ve sv\u00e9m sloupku “ Ultimo giro <\/strong>“ (doslova „Posledn\u00ed kolo“) italsk\u00e9ho t\u00fdden\u00edku Motosprint<\/strong> p\u0159in\u00e1\u0161\u00ed zaj\u00edmav\u00fd pohled na historii mistrovstv\u00ed sv\u011bta motocyklov\u00fdch z\u00e1vod\u016f<\/strong> prost\u0159ednictv\u00edm televizn\u00edch pr\u00e1v<\/strong> se zvl\u00e1\u0161tn\u00edm z\u0159etelem k italsk\u00e9mu kontextu.<\/p>\n

Spot\u0159ebitel\u00e9 jsou nyn\u00ed zvykl\u00ed sledovat sportovn\u00ed p\u0159enosy v placen\u00e9 televizi a na exkluzivn\u00edch vys\u00edlac\u00edch kan\u00e1lech. V It\u00e1lii vys\u00edlaj\u00ed Serii A<\/strong>, z\u00e1vody Velk\u00e9 ceny Formule 1<\/strong>, nejpresti\u017en\u011bj\u0161\u00ed tenisov\u00e9<\/strong> turnaje a v\u0161echny z\u00e1vody mistrovstv\u00ed sv\u011bta motocyklov\u00fdch z\u00e1vod\u016f hlavn\u00ed placen\u00e9 televizn\u00ed<\/strong> s\u00edt\u011b, kter\u00e9 milovn\u00edk\u016fm sportu nab\u00edzej\u00ed velmi kvalitn\u00ed produkci a specializovan\u00e9 kan\u00e1ly. Nebylo tomu tak ale v\u017edy, v\u016fbec ne. Jak si Saragoni<\/strong> n\u00e1le\u017eit\u011b pamatuje, nen\u00ed to tak d\u00e1vno, kdy Mediaset<\/strong> vys\u00edlal v\u00fdkony hrdin\u016f MotoGP<\/strong> na voln\u011b p\u0159\u00edstupn\u00e9 televizi a Guido Meda –<\/strong>nejpopul\u00e1rn\u011bj\u0161\u00ed italsk\u00fd sportovn\u00ed koment\u00e1tor MotoGP – k\u0159i\u010del z pln\u00fdch plic sv\u00e9 proslul\u00e9 „v\u0161ichni te\u010f stoj\u00ed na sv\u00fdch pohovk\u00e1ch“ na miliony italsk\u00fdch div\u00e1k\u016f. Byla to z\u00e1\u0159n\u00e1 l\u00e9ta, kdy se hlavn\u00ed seri\u00e1l na dvou kolech t\u011b\u0161il obrovsk\u00e9 popularit\u011b: voln\u011b p\u0159\u00edstupn\u00e1 televize a triumfy Valentina Rossiho<\/strong> zp\u016fsobily, \u017ee se Mistrovstv\u00ed sv\u011bta v motocyklov\u00fdch z\u00e1vodech<\/strong><\/a> povinn\u00fdm po\u0159adem po typick\u00e9m ned\u011bln\u00edm<\/strong> ob\u011bd\u011b t\u00e9m\u011b\u0159 v ka\u017ed\u00e9 italsk\u00e9 dom\u00e1cnosti. Sledovanost z t\u011bch let je dodnes nev\u00eddan\u00e1<\/strong>: ka\u017edou z\u00e1vodn\u00ed ned\u011bli sed\u00ed u televizn\u00edch obrazovek n\u011bkolik milion\u016f div\u00e1k\u016f.<\/p>\n

Rovnov\u00e1ha mezi voln\u011b p\u0159\u00edstupnou<\/strong> a placenou televiz\u00ed<\/strong> se v\u017edy hledala obt\u00ed\u017en\u011b, co\u017e dokazuje i vrcholov\u00e9 veden\u00ed mistrovstv\u00ed sv\u011bta v motocyklov\u00fdch z\u00e1vodech, kter\u00e9 rytmicky kol\u00eds\u00e1 mezi t\u011bmito dv\u011bma extr\u00e9my. V letech 1981 a\u017e 1992 vys\u00edlala RAI<\/strong> (italsk\u00e1 n\u00e1rodn\u00ed televizn\u00ed s\u00ed\u0165) voln\u011b nejrychlej\u0161\u00ed motocykly na sv\u011bt\u011b, ne\u017e ji vytla\u010dila Tele+<\/strong>, p\u0159edch\u016fdkyn\u011b Sky<\/strong> a v\u016fbec prvn\u00ed placen\u00e1 televize<\/strong> v It\u00e1lii. Jednalo se o p\u011btilet\u00fd experiment, po kter\u00e9m n\u00e1rodn\u00ed televizn\u00ed s\u00ed\u0165 op\u011bt p\u0159evzala vys\u00edlac\u00ed pr\u00e1va, aby je nakonec v roce 2002 prodala spole\u010dnosti Mediaset<\/strong>. Sky<\/strong> vstoupila do hry v roce 2014<\/strong>, kdy nab\u00eddla, \u017ee se stane motors TV, a koupila pr\u00e1va na Formuli 1 a MotoGP, aby vytvo\u0159ila dva kan\u00e1ly zam\u011b\u0159en\u00e9 na motorismus, Sky F1<\/strong> a Sky MotoGP<\/strong>, kter\u00e9 vys\u00edlaj\u00ed 24 hodin denn\u011b, 7 dn\u00ed v t\u00fddnu talk show, tradi\u010dn\u00ed z\u00e1vody Grand Prix a sportovn\u00ed koment\u00e1\u0159e ke dv\u011bma nejpopul\u00e1rn\u011bj\u0161\u00edm motoristick\u00fdm sport\u016fm planety. Mimochodem, Sky ned\u00e1vno potvrdila prodlou\u017een\u00ed pr\u00e1v na mistrovstv\u00ed sv\u011bta motocyklov\u00fdch z\u00e1vod\u016f do roku 2021<\/strong>, \u010d\u00edm\u017e uml\u010dela nikdy nep\u0159esv\u011bd\u010div\u00e9 zv\u011bsti, podle nich\u017e by je m\u011bl op\u011bt p\u0159evz\u00edt Mediaset.<\/p>\n

Pro\u010d se MotoGP vys\u00edl\u00e1 na placen\u00e9 televizi?<\/h2>\n

\u0160pan\u011blsk\u00e1 organizace Dorna<\/strong>, kter\u00e1 \u0159\u00edd\u00ed mistrovstv\u00ed sv\u011bta motocyklov\u00fdch z\u00e1vod\u016f<\/strong>, je subjektem, kter\u00fd m\u00e1 na starosti spr\u00e1vu televizn\u00edch pr\u00e1v<\/strong> nejzn\u00e1m\u011bj\u0161\u00edch z\u00e1vod\u016f na dvou kolech na sv\u011bt\u011b. Kdy\u017e p\u0159ijde \u010das na obnoven\u00ed smlouvy, Dorna vyhodnot\u00ed nab\u00eddky, kter\u00e9 jsou na stole v ka\u017ed\u00e9 jednotliv\u00e9 zemi. Kone\u010dn\u00e9 rozhodnut\u00ed je samoz\u0159ejm\u011b zalo\u017eeno na strategick\u00fdch<\/strong> a ekonomick\u00fdch z\u00e1jmech<\/strong> a na st\u0159edn\u011bdob\u00fdch a\u017e dlouhodob\u00fdch perspektiv\u00e1ch<\/strong>. Kdy\u017e u\u017e v roce 2014<\/strong> nab\u00eddla Sky Sport Italia<\/strong> zna\u010dnou \u010d\u00e1stku za p\u0159evzet\u00ed vys\u00edlac\u00edch pr\u00e1v od Mediasetu<\/strong>, byl projekt juggernautu se s\u00eddlem v Rogored\u011b celkem z\u0159ejm\u00fd: poskytnout milovn\u00edk\u016fm motorismu bal\u00ed\u010dek, kter\u00fd by si nenechali uj\u00edt, v\u010detn\u011b toho nejlep\u0161\u00edho, co mohou dvoukolky i \u010dty\u0159kolky nab\u00eddnout na vyhrazen\u00fdch kan\u00e1lech a ad hoc programech. Dorna<\/strong> nab\u00eddku p\u0159ijala s v\u011bdom\u00edm, \u017ee sice p\u0159ijde o \u010d\u00e1st obecn\u00e9ho publika, ale z\u00edsk\u00e1 dvoj\u00ed v\u00fdhodu: velmi v\u00fdznamn\u00fd finan\u010dn\u00ed p\u0159\u00edjem (mnohem vy\u0161\u0161\u00ed ne\u017e jak\u00fdkoli jin\u00fd n\u00e1vrh, kter\u00fd od Mediasetu obdr\u017eela) a z\u00e1ruku, \u017ee o produkt budou m\u00edt velmi velk\u00fd z\u00e1jem vysoce postaven\u00ed div\u00e1ci. Z pohledu spot\u0159ebitel\u016f<\/strong> tato transakce velmi jasn\u011b rozli\u0161ovala mezi lidmi, kte\u0159\u00ed jsou ochotni ka\u017edoro\u010dn\u011b utratit hromadu eur, aby mohli nad\u00e1le sledovat sv\u016fj obl\u00edben\u00fd sport, a lidmi, kte\u0159\u00ed rad\u011bji p\u0159ep\u00ednaj\u00ed na jin\u00e9 vys\u00edlac\u00ed \u010dasy a televizn\u00ed programy. Nen\u00ed t\u0159eba dod\u00e1vat, \u017ee p\u0159i p\u0159echodu z voln\u011b p\u0159\u00edstupn\u00e9 televize na placenou se<\/strong> absolutn\u00ed po\u010det div\u00e1k\u016f<\/strong> nutn\u011b propadne<\/strong> (p\u0159i p\u0159echodu od Mediasetu ke Sky do\u0161lo v pr\u016fm\u011bru ke sn\u00ed\u017een\u00ed o 1 div\u00e1ka ze 4). Stejn\u011b tak je zcela samoz\u0159ejm\u00e9, \u017ee p\u0159edplatitel\u00e9 Sky<\/strong> maj\u00ed daleko lep\u0161\u00ed a implementovan\u00fd produkt s v\u011bt\u0161\u00edm po\u010dtem rozhovor\u016f a programov\u00fdch mo\u017enost\u00ed, stejn\u011b jako kompletn\u00ed a rozs\u00e1hl\u00e9 vys\u00edl\u00e1n\u00ed.<\/p>\n

Placen\u00e1 televize a sponzoring: n\u00e1ro\u010dn\u00e1 rovnov\u00e1ha<\/h2>\n

P\u0159echod z voln\u00e9ho p\u0159\u00edstupu na placenou televizi<\/strong> p\u0159inesl i dal\u0161\u00ed zjevn\u00fd vedlej\u0161\u00ed efekt: sponzo\u0159i ustoupili, proto\u017ee div\u00e1ck\u00e1 z\u00e1kladna, kterou mohou nyn\u00ed oslovit, se<\/strong> oproti p\u016fvodn\u00edm 5 milion\u016fm div\u00e1k\u016f ka\u017ed\u00fd v\u00edkend <\/strong> pozoruhodn\u011b zmen\u0161ila<\/strong> (1 157 000 div\u00e1k\u016f GP 2018 ve \u0160pan\u011blsku na Sky, zdroj: motorsport.com).<\/p>\n

Nav\u00edc se radik\u00e1ln\u011b zm\u011bnil produkt pro podniky, kter\u00e9 jsou ochotny investovat: na za\u010d\u00e1tku roku 2000 byla MotoGP velmi velk\u00fdm spot\u0159ebitelsk\u00fdm produktem<\/strong> a vys\u00edlala se v ned\u011bli po zpr\u00e1v\u00e1ch na ve\u0159ejnopr\u00e1vn\u00edch s\u00edt\u00edch a u televizoru se u n\u00ed s \u0161\u00e1lkem k\u00e1vy v ruce sch\u00e1zely cel\u00e9 rodiny, v\u010detn\u011b babi\u010dek, vnou\u010dat a p\u0159\u00e1tel. V sou\u010dasnosti se MotoGP stala t\u00e9m\u011b\u0159 ud\u00e1lost\u00ed pro specialisty<\/strong>, pro n\u011bkolik m\u00e1lo fanou\u0161k\u016f, kte\u0159\u00ed n\u00e1bo\u017en\u011b usedaj\u00ed v 10 hodin dopoledne na sv\u00e9 pohovky, aby sledovali z\u00e1vody Moto3, Moto2 a MotoGP<\/strong>, slavnostn\u00ed vyhl\u00e1\u0161en\u00ed v\u00edt\u011bz\u016f a rozhovory.<\/p>\n

Navzdory tomuto m\u011bn\u00edc\u00edmu se kontextu je \u00faloha sponzorstv\u00ed<\/strong><\/a> nezm\u011bnilo a st\u00e1le je kl\u00ed\u010dov\u00fdm hr\u00e1\u010dem v motoristick\u00e9m<\/strong> sportu i ve sportu obecn\u011b. Bez pen\u011bz sponzor\u016f a jejich technologick\u00e9 a organiza\u010dn\u00ed podpory by t\u00fdmy nemohly z\u00e1vodit<\/strong> a nebylo by mo\u017en\u00e9 zaru\u010dit smluvn\u011b po\u017eadovan\u00fd po\u010det jezdc\u016f na startovn\u00edm ro\u0161tu ka\u017ed\u00e9ho mistrovstv\u00ed sv\u011bta silni\u010dn\u00edch motocykl\u016f. Jde o to, \u017ee pen\u00edze je t\u0159eba tak \u010di onak naj\u00edt, a\u0165 u\u017e prost\u0159ednictv\u00edm sponzorsk\u00fdch smluv uzav\u0159en\u00fdch s mnoha zainteresovan\u00fdmi spole\u010dnostmi (model z roku 2000), nebo z televizn\u00edch pr\u00e1v a n\u00e1sledn\u00e9ho p\u0159id\u011blen\u00ed t\u00fdm\u016fm (sou\u010dasn\u00fd model). <\/strong><\/p>\n

Krom\u011b poklesu absolutn\u00edho po\u010dtu div\u00e1k\u016f je dal\u0161\u00ed obavou sponzor\u016f skute\u010dnost, \u017ee publikum je st\u00e1le v\u00edce vertik\u00e1ln\u00ed, tedy m\u00e9n\u011b p\u0159\u00ed\u010dn\u00e9<\/strong>. Publikum motoristick\u00fdch po\u0159ad\u016f d\u0159\u00edve zahrnovalo lidi v\u0161ech v\u011bkov\u00fdch kategori\u00ed, pohlav\u00ed, spole\u010densk\u00fdch t\u0159\u00edd a ekonomick\u00e9ho postaven\u00ed. V sou\u010dasn\u00e9 dob\u011b nelze toto tvrzen\u00ed podpo\u0159it stejnou m\u00edrou jistoty. Velk\u00e9 spot\u0159ebitelsk\u00e9 produkty<\/strong> a spole\u010dnosti s popul\u00e1rn\u00edmi c\u00edli a pr\u016f\u0159ezov\u00fdmi n\u00e1vrhy postupn\u011b miz\u00ed ze sc\u00e9n\u00e1\u0159e, kter\u00fd ustupuje energetick\u00fdm n\u00e1poj\u016fm<\/strong>, maziv\u016fm,<\/strong> p\u0159\u00edslu\u0161enstv\u00ed pro motocykly<\/strong> a hi-tech produkt\u016fm<\/strong>. Vzpome\u0148te si, jakou roli v historii marketingu sehr\u00e1lo sponzorstv\u00ed motor\u016f, kter\u00e9 podpo\u0159ilo \u00fasp\u011bch a r\u016fst n\u011bkter\u00fdch zna\u010dek cigaret, jako jsou Mild Seven<\/strong>, Rothmans<\/strong> a West,<\/strong> kter\u00e9 by jinak byly na trhu anonymn\u00ed.<\/strong><\/p>\n

Sponzo\u0159i a televizn\u00ed pr\u00e1va: hled\u00e1n\u00ed rovnov\u00e1hy mezi t\u011bmito dv\u011bma extr\u00e9my<\/h2>\n

Zn\u00e1m\u00e9 latinsk\u00e9 r\u010den\u00ed „in medio stat virtus <\/strong>“ (ctnost stoj\u00ed uprost\u0159ed <\/em>) se na tento konkr\u00e9tn\u00ed kontext nevztahuje. Mezi t\u011bmito dv\u011bma protich\u016fdn\u00fdmi sc\u00e9n\u00e1\u0159i,<\/strong> tj. voln\u011b p\u0159\u00edstupnou televiz\u00ed na jedn\u00e9 stran\u011b a placenou televiz\u00ed na stran\u011b druh\u00e9, nelze nal\u00e9zt \u017e\u00e1dn\u00e9 st\u0159edn\u00ed \u0159e\u0161en\u00ed. U voln\u011b p\u0159\u00edstupn\u00e9 televize<\/strong> je mno\u017estv\u00ed televizn\u00edch pr\u00e1v omezen\u011bj\u0161\u00ed a publikum je m\u00e9n\u011b specializovan\u00e9, ale po\u010det div\u00e1k\u016f je v\u011bt\u0161\u00ed a sponzor\u016f v\u00edce. U placen\u00e9 televize<\/strong> jsou na druh\u00e9 stran\u011b p\u0159\u00edjmy z televizn\u00edch pr\u00e1v vy\u0161\u0161\u00ed, ale p\u0159\u00edjmy ze sponzoringu<\/strong> jsou ni\u017e\u0161\u00ed, proto\u017ee div\u00e1ci jsou omezen\u011bj\u0161\u00ed a p\u0159\u00edli\u0161 vertik\u00e1ln\u00ed. \u0158e\u0161en\u00ed m\u016f\u017ee p\u0159ij\u00edt od TV8<\/strong>, kter\u00e1 je tam, aby zd\u00e1nliv\u011b vych\u00fdlila rovnov\u00e1hu. D\u00edky sv\u00fdm p\u0159\u00edm\u00fdm p\u0159enos\u016fm a zna\u010dn\u00e9mu po\u010dtu z\u00e1znam\u016f hraje roli m\u00edrotv\u016frce mezi t\u011bmito dv\u011bma extr\u00e9my, i kdy\u017e s \u010d\u00edsly p\u0159\u00edli\u0161 neh\u00fdbe.<\/p>\n

Jak je z\u0159ejm\u00e9, tento probl\u00e9m nem\u00e1 jednozna\u010dn\u00e9 \u0159e\u0161en\u00ed, ale sp\u00ed\u0161e dv\u011b \u0159e\u0161en\u00ed, kter\u00e1 jsou z ur\u010dit\u00fdch hledisek stejn\u011b spr\u00e1vn\u00e1: dva r\u016fzn\u00e9 modely ur\u010den\u00e9 r\u016fzn\u00fdm skupin\u00e1m u\u017eivatel\u016f a s r\u016fzn\u00fdm \u010dasov\u00fdm rozvrhem<\/strong>. Na jedn\u00e9 stran\u011b se lze opr\u00e1vn\u011bn\u011b domn\u00edvat, \u017ee budoucnost televize bude velmi pravd\u011bpodobn\u011b pln\u011b na vy\u017e\u00e1d\u00e1n\u00ed (se slu\u017ebami jako Netflix, Amazon Prime Video, Hulu, HBO Now, kter\u00e9 ji\u017e za\u010daly m\u011bnit sc\u00e9n\u00e1\u0159 z\u00e1bavy); na druh\u00e9 stran\u011b je stejn\u011b tak pravda, \u017ee voln\u011b p\u0159\u00edstupn\u00e1 televize st\u00e1le generuje nejp\u016fsobiv\u011bj\u0161\u00ed div\u00e1ky<\/strong>.<\/p>\n

L\u00edbil se v\u00e1m tento p\u0159\u00edsp\u011bvek? Nenechte si uj\u00edt p\u0159\u00edle\u017eitost jej sd\u00edlet! <\/strong><\/p>\n

Chcete se s n\u00e1mi spojit? Po\u0161lete n\u00e1m zpr\u00e1vu na info@rtrsports.com<\/a><\/p>\n

[eng-blog]<\/p>\n","protected":false},"excerpt":{"rendered":"

Stefano Saragoni ve sv\u00e9m sloupku “ Ultimo giro “ (doslova „Posledn\u00ed kolo“) italsk\u00e9ho t\u00fdden\u00edku Motosprint p\u0159in\u00e1\u0161\u00ed zaj\u00edmav\u00fd pohled na historii mistrovstv\u00ed sv\u011bta motocyklov\u00fdch z\u00e1vod\u016f prost\u0159ednictv\u00edm televizn\u00edch pr\u00e1v se zvl\u00e1\u0161tn\u00edm z\u0159etelem k italsk\u00e9mu kontextu. Spot\u0159ebitel\u00e9 jsou nyn\u00ed zvykl\u00ed sledovat sportovn\u00ed p\u0159enosy v placen\u00e9 televizi a na exkluzivn\u00edch vys\u00edlac\u00edch kan\u00e1lech. V It\u00e1lii vys\u00edlaj\u00ed Serii A, z\u00e1vody Velk\u00e9 […]<\/p>\n","protected":false},"author":2,"featured_media":190762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229],"tags":[],"class_list":["post-296359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nPlacen\u00e1 televize a sponzo\u0159i: rovnov\u00e1ha mezi viditelnost\u00ed a exkluzivitou<\/title>\n<meta name=\"description\" content=\"Rovnov\u00e1ha mezi voln\u011b p\u0159\u00edstupnou a placenou televiz\u00ed se v\u017edy hledala obt\u00ed\u017en\u011b, co\u017e dokazuje i vrcholov\u00e9 veden\u00ed mistrovstv\u00ed sv\u011bta motocyklov\u00fdch z\u00e1vod\u016f, kter\u00e9 se rytmicky pohybuje mezi t\u011bmito dv\u011bma extr\u00e9my.\" \/>\n<meta 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He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/www.linkedin.com\/in\/emanueleventuroli\/","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/cs\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/296359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=296359"}],"version-history":[{"count":2,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/296359\/revisions"}],"predecessor-version":[{"id":296385,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/296359\/revisions\/296385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/190762"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=296359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=296359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=296359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}