{"id":296477,"date":"2025-07-14T13:42:31","date_gmt":"2025-07-14T11:42:31","guid":{"rendered":"https:\/\/rtrsports.com\/sportovni-posudky-prichazeji-skutecne-celebrity\/"},"modified":"2025-07-14T13:49:48","modified_gmt":"2025-07-14T11:49:48","slug":"sportovni-posudky-prichazeji-skutecne-celebrity","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/sportovni-posudky-prichazeji-skutecne-celebrity\/","title":{"rendered":"Sportovn\u00ed posudky: p\u0159ich\u00e1zej\u00ed skute\u010dn\u00e9 celebrity!"},"content":{"rendered":"<p>V dne\u0161n\u00ed spole\u010densk\u00e9 p\u0159edstav\u011b p\u0159evzali <strong>sportovci<\/strong> roli, kterou masov\u00e9 publikum od 60. let p\u0159izn\u00e1valo nejprve herc\u016fm a pot\u00e9 hudebn\u00edk\u016fm: lid\u00e9, kter\u00e9 je t\u0159eba milovat a n\u00e1sledovat, referen\u010dn\u00ed vzory, o nich\u017e se publikum tou\u017e\u00ed dozv\u011bd\u011bt v\u0161e.<\/p>\n<p>N\u00ed\u017ee uveden\u00e1 tabulka, kter\u00e1 poch\u00e1z\u00ed z ned\u00e1vn\u00e9ho v\u00fdzkumu spole\u010dnosti <strong>Nielsen<\/strong> o popularit\u011b r\u016fzn\u00fdch sportovn\u00edch discipl\u00edn, n\u00e1zorn\u011b ilustruje aktu\u00e1ln\u00ed \u010d\u00edsla tohoto jevu, kter\u00fd se t\u00fdk\u00e1 bez rozd\u00edlu mu\u017e\u016f a \u017een.<\/p>\n<p>Uv\u011bdom\u00edme-li si, \u017ee sv\u011btov\u00e1 populace \u010d\u00edt\u00e1 p\u0159ibli\u017en\u011b 7,7 miliardy lid\u00ed, lze snadno po\u010d\u00edtat.<\/p>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-58290\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/\" alt=\"\" width=\"507\" height=\"400\" \/>Sportovci: pro\u010d?<\/strong><\/h2>\n<p>No, proto\u017ee jsou to vzory, kter\u00e9 mohou inspirovat lidi a z\u00e1rove\u0148 ud\u00e1vat trendy t\u00edm, \u017ee svou silou m\u011bn\u00ed ve\u0159ejn\u00e9 m\u00edn\u011bn\u00ed o v\u011bcech nebo produktech. To plat\u00ed je\u0161t\u011b v\u00edce v sou\u010dasnosti d\u00edky soci\u00e1ln\u00edm s\u00edt\u00edm, kter\u00e9 mohou fanou\u0161ci vyu\u017e\u00edvat ke sledov\u00e1n\u00ed sv\u00fdch sportovn\u00edch idol\u016f z bezprost\u0159edn\u00ed bl\u00edzkosti a sd\u00edlet s nimi ty nejosobn\u011bj\u0161\u00ed a nejintimn\u011bj\u0161\u00ed aspekty jejich \u017eivota. Pod\u00edvejme se na n\u011bkter\u00e1 \u010d\u00edsla!<\/p>\n<h2><strong>Jezdci na dvou kolech a \u0159idi\u010di \u010dty\u0159 kol<\/strong><\/h2>\n<p><strong>Lewis Hamilton<\/strong> m\u00e1 na Instagramu 9,3 milionu sleduj\u00edc\u00edch: sta\u010d\u00ed, aby zve\u0159ejnil fotografii se sv\u00fdmi milovan\u00fdmi buldo\u010dky, aby z\u00edskal 378 021 lajk\u016f, nebo aby fotografie s <strong>Justinem Bieberem<\/strong> na motokrosov\u00fdch kolech z\u00edskala 803 147 lajk\u016f. To jsou ohromuj\u00edc\u00ed \u010d\u00edsla, \u017ee?<a href=\"https:\/\/rtrsports.com\/en\/sponsorship-in-sports-and-a-focus-on-motogp-sponsorship\/\"> A co ta dv\u011b kola?<\/a> Net\u0159eba dod\u00e1vat, \u017ee <strong>Valentino Rossi<\/strong> vl\u00e1dne Instagramu s 6,3 miliony sleduj\u00edc\u00edch, Facebooku s v\u00edce ne\u017e 13 miliony a Twitteru s v\u00edce ne\u017e 5 miliony. Dal\u0161\u00edmi p\u0159\u00edklady mohou b\u00fdt <strong>Marquez, Lorenzo, Pedrosa, Iannone <\/strong>a <strong>Dovizioso<\/strong>, kte\u0159\u00ed se tak\u00e9 mohou pochlubit obdivuhodn\u00fdmi \u010d\u00edsly.<\/p>\n<p>Sportovci jsou p\u0159ece cti\u017e\u00e1dostiv\u00ed: obvykle jsou mlad\u00ed, zdrav\u00ed a bohat\u00ed. Kdo by necht\u011bl b\u00fdt jako oni? Sportovci v n\u00e1s vyvol\u00e1vaj\u00ed emoce a vzru\u0161en\u00ed, d\u011blaj\u00ed n\u00e1m radost, kdy\u017e vyhraj\u00ed nebo pomohou k v\u00edt\u011bzstv\u00ed na\u0161emu obl\u00edben\u00e9mu t\u00fdmu; jsou to jak\u00e9si m\u00fdty, kter\u00e9 je t\u0159eba uct\u00edvat. <strong>Nem\u011blo by n\u00e1s proto p\u0159ekvapit, \u017ee je firmy vyu\u017e\u00edvaj\u00ed jako reference<\/strong>. Naopak bychom m\u011bli b\u00fdt zmateni, \u017ee nejsou vyu\u017e\u00edv\u00e1ny ve v\u011bt\u0161\u00ed m\u00ed\u0159e ne\u017e v sou\u010dasnosti.<\/p>\n<h2><strong>Jsou si v\u0161ak sport a sportovci v\u0161ichni rovni?<\/strong><\/h2>\n<p>To samoz\u0159ejm\u011b nejsou. Pokud se zamysl\u00edte nad celosv\u011btovou sledovanost\u00ed, n\u011bkter\u00e9 sporty jsou atraktivn\u011bj\u0161\u00ed ne\u017e jin\u00e9: vede fotbal n\u00e1sledovan\u00fd <strong>motoristick\u00fdmi sporty<\/strong> a tenisem.<\/p>\n<p><strong>Internet<\/strong> a televize rozhodn\u011b p\u0159isp\u011bly k roz\u0161\u00ed\u0159en\u00ed discipl\u00edn, kter\u00e9 jsou zd\u00e1nliv\u011b m\u00e9n\u011b popul\u00e1rn\u00ed, a\u010dkoli dosahuj\u00ed vynikaj\u00edc\u00edch \u010d\u00edsel a z\u00edsk\u00e1vaj\u00ed si p\u0159\u00edze\u0148 div\u00e1k\u016f a mohou p\u0159in\u00e9st velkolepou n\u00e1vratnost investic <span style=\"color: #000000;\">pro ka\u017edou spole\u010dnost, kter\u00e1 do nich chce investovat. <\/span><\/p>\n<p><span style=\"color: #000000;\">Jako v\u017edy je kl\u00ed\u010dovou strategi\u00ed sladit vybran\u00fd sport nebo sv\u011bdectv\u00ed s p\u0159esnou studi\u00ed c\u00edlov\u00e9 skupiny a souhrou s hodnotami spole\u010dnosti. <\/span>Nap\u0159\u00edklad. Pokud je va\u0161e publikum p\u0159ev\u00e1\u017en\u011b <strong>italsk\u00e9<\/strong>, nem\u011bli byste vyb\u00edrat hr\u00e1\u010de kriketu (a\u010dkoli je to druh\u00fd sv\u011btov\u00fd sport z hlediska po\u010dtu fanou\u0161k\u016f). Podobn\u011b pokud va\u0161e spole\u010dnost vyr\u00e1b\u00ed p\u0159\u00edslu\u0161enstv\u00ed pro <strong>motocykly<\/strong>, m\u011bli byste se vyhnout sponzorov\u00e1n\u00ed n\u00e1mo\u0159n\u00edka. Pokud si vyberete uv\u00e1\u017eliv\u011b a v\u00e1\u0161 sv\u011b\u0159enec bude m\u00edt \u0161\u0165astn\u00fd rok &#8211; vyhraje titul mistra sv\u011bta nebo presti\u017en\u00ed trofej -, m\u016f\u017ee v\u00e1m investice p\u0159in\u00e9st mimo\u0159\u00e1dn\u00e9 zisky.<\/p>\n<h2><strong>Fotbal a velc\u00ed hr\u00e1\u010di<\/strong><\/h2>\n<p>Pod\u00edvejme se na <strong>Instagram<\/strong>. <strong>Ronaldo<\/strong> m\u00e1 151 milion\u016f sleduj\u00edc\u00edch,<strong> Neymar Jr.<\/strong> 109, <strong>Messi<\/strong> 106 a v\u00fd\u010det m\u016f\u017ee pokra\u010dovat. Popularita t\u011bchto sportovc\u016f je obrovsk\u00e1 a je to d\u00e1no pr\u016f\u0159ezovou povahou fotbalu, kter\u00fd se t\u011b\u0161\u00ed velk\u00e9 oblib\u011b ve v\u0161ech zem\u011bpisn\u00fdch oblastech, bez ohledu na v\u011bk, pohlav\u00ed, \u00farove\u0148 \u0161koln\u00edho vzd\u011bl\u00e1n\u00ed a spole\u010densk\u00e9 za\u0159azen\u00ed.<\/p>\n<p><strong>L\u00edbil se v\u00e1m tento p\u0159\u00edsp\u011bvek? Nenechte si uj\u00edt p\u0159\u00edle\u017eitost jej sd\u00edlet! <\/strong><\/p>\n<p>Pokud si chcete promluvit o referenc\u00edch a sponzorstv\u00ed, m\u016f\u017eete n\u00e1s kontaktovat na adrese <strong><a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V dne\u0161n\u00ed spole\u010densk\u00e9 p\u0159edstav\u011b p\u0159evzali sportovci roli, kterou masov\u00e9 publikum od 60. let p\u0159izn\u00e1valo nejprve herc\u016fm a pot\u00e9 hudebn\u00edk\u016fm: lid\u00e9, kter\u00e9 je t\u0159eba milovat a n\u00e1sledovat, referen\u010dn\u00ed vzory, o nich\u017e se publikum tou\u017e\u00ed dozv\u011bd\u011bt v\u0161e. N\u00ed\u017ee uveden\u00e1 tabulka, kter\u00e1 poch\u00e1z\u00ed z ned\u00e1vn\u00e9ho v\u00fdzkumu spole\u010dnosti Nielsen o popularit\u011b r\u016fzn\u00fdch sportovn\u00edch discipl\u00edn, n\u00e1zorn\u011b ilustruje aktu\u00e1ln\u00ed \u010d\u00edsla tohoto [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":190593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230],"tags":[],"class_list":["post-296477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sportovn\u00ed posudky: nejv\u011bt\u0161\u00ed p\u0159\u00ednos zna\u010dek v dne\u0161n\u00ed dob\u011b<\/title>\n<meta name=\"description\" content=\"V dne\u0161n\u00ed spole\u010densk\u00e9 p\u0159edstav\u011b p\u0159evzali sportovci roli, kterou masov\u00e9 publikum od 60. let minul\u00e9ho stolet\u00ed p\u0159izn\u00e1valo nejprve herc\u016fm a pot\u00e9 hudebn\u00edk\u016fm.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/sportovni-posudky-prichazeji-skutecne-celebrity\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sportovn\u00ed posudky: p\u0159ich\u00e1zej\u00ed skute\u010dn\u00e9 celebrity!\" \/>\n<meta property=\"og:description\" content=\"V dne\u0161n\u00ed spole\u010densk\u00e9 p\u0159edstav\u011b p\u0159evzali sportovci roli, kterou masov\u00e9 publikum od 60. let minul\u00e9ho stolet\u00ed p\u0159izn\u00e1valo nejprve herc\u016fm a pot\u00e9 hudebn\u00edk\u016fm.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/sportovni-posudky-prichazeji-skutecne-celebrity\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/men-women-1-768x606-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"606\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta 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and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing 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